REACH YOUR TARGET MARKET WITH THE POWER OF SEO AND
SOCIAL MEDIA
The matter; how SEO and social media work together. In
short Social Media Management.
Confession:
If you’re here because you just typed “------” into Google Search, anything
any keywords you need to know, type or copy-paste into the Search box… results are
one CLICK away at your finger's tips…
Keywords search I have used to research this post:
tips to optimize your social media to boost SEO
how to incorporate social media into an SEO strategy
why are search engines important to a web browser or
social media site.
the complicated relationship between social media and SEO
mention
social media platforms used for SEO
relationship between SEO and social media
social media management tools
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This is the post that comes out of the resources at the end of the post, read more…
I have just assembled
the most out of Google search and resources from online posts…
Introduction
Presence in Social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the
popularity of social media in today’s modern era. Both SEO and Social Media platforms
make use of inbound strategies for attracting visitors and making it easy for users to
find you via certain keywords. In this article, we take a look at some of the
top social media platforms that you can use to enhance your brand’s SEO performance.
Social media platforms are search engines as well: We categorize Google, Yahoo,
Bing, and the likes as being search engines but we never keep in mind
that social media platforms are also heavily dependent on their own search functions and Optimization.
What is social
media optimization in SEO?
Social media
optimization (SMO)
is the use of a number of outlets and communities to generate publicity to
increase the awareness of a product, service brand, or event. ... SMO is
similar to search engine optimization, in that the goal is to
generate web traffic and increase awareness for a website
Why Use Social Media Platforms
For SEO?
Before we proceed forward to look at the best social media
platforms, let us first understand the importance of social media platforms for
SEO. Here are a few reasons why being active on social media
platforms can improve the SEO performance of your business:
·
Backlinks:
When you publish a link on social media platforms, external
links that are inbound to your website have created that redirect to your
website. Making use of these backlinks on various reliable social media platforms can improve
the page ranking of your website in search engines.
·
Social media profiles and search engines:
When you use a search engine to look for a business or brand
online, you will be able to find the social media pages among the top
results. Social channels are more personal than websites and most consumers will
prefer visiting your social media profile before they visit your website to get a
better sense of the brand’s personality.
·
Increased traffic:
It is a simple rule of thumb – the more people who find you on
social media, the more they will end up visiting your website. If people
like your brand personality and the links that you share on social media,
they will visit your website more often. This will eventually generate
increased traffic for your website, which is the fundamental requirement for
improved search engine rankings.
·
Increased influence:
The influence that you have on social media defines
your brand authority. The more likes, shares, and followers that you have on social media, the more people will click through to your website.
·
Social media platforms are search engines as well:
We categorize Google, Yahoo, Bing, and the likes as being search
engines but we never keep in mind that social media platforms are also heavily
dependent on their own search functions. The process of SEO for search
engines include the
search that is carried out on social media platforms, which means that you need
to focus on optimizing your rankings on social media, as well.
In this article, we take a look at the 07 best social media channels that you can use
for increasing SEO, by reaching out to broader audiences and generating more
traffic on your website. They are Facebook, YouTube, Twitter, LinkedIn,
Instagram, Pinterest, Quora, Etc.
Gone are the days of SEO being a straightforward process of
keyword research, on-page optimization, and link building. As Google adds other
factors to its algorithm and learns to assess website quality in a human-like
way, SEO becomes intertwined with other marketing tactics. One of these tactics
is social listening, which has
been mainly used for social media marketing until recently. In this post, I
explain how social listening can benefit your SEO.
First things first:
let’s figure out the meaning behind “social listening”. The term describes what
social media listening (also called social media monitoring) tools do. They
crawl the Web, news, blogs, forums, and social media platforms (Twitter,
Facebook, YouTube, LinkedIn, Instagram, Pinterest, Quora, etc.) to find mention
of any given keywords. Keywords are usually brand names, words that describe
the industry, or people’s names (e.g. a CEO, an author, an artist).
Using social listening
for SEO requires proper knowledge and skill. It’s very important to set
specific goals and know the details of how to conduct a proper search. Here’s
how to go about it:
1. Find unlinked brand mentions and turn
them into links.
With link building still
being at the core of any SEO strategy, it’s vital to cover all such
opportunities. Here’s the one you might not have thought about: turning
existing brand mentions into links.
If your brand has been around for a while, or if your brand,
company or a specific product has had any kind of popularity at some point,
it’s almost certain that there are mentions of your brand on the Internet: on
blogs, forums, news sites, or just somewhere on the Web.
Obviously, not all
of them will link back to your site: writers don’t care about promoting anyone
else but themselves; they don’t have your SEO goals in mind, and the idea of
linking might’ve never even crossed their minds. However, that doesn’t mean
they would have a problem with adding a link if you ask them. So the only real
challenge here is to find the linkless mentions. This is where social listening
is relevant.
To be fair, you won’t be able to get linkless mentions with
every social listening tool: you’ll need one with the Boolean search mode. With the Boolean search, the user sets up the
search query manually using the Boolean operators, such as AND, OR, AND NOT, etc. So in the case of finding linkless mentions, the user should type their
brand name as a keyword and add AND NOT link: yoursite.com/*.
Tools that have Boolean search as their option include Awario, Talkwalker, and Brandwatch.
2. Monitor new links to your site.
Modern link-building means knowing where and how your backlinks
are being built. First, it’s useful to know marketing purposes: what if you can
get more out of the website that already links to you? Second, you’ve got to
know if your backlinks are coming from quality sites, because, as we know,
links from spammy and untrustworthy sites can seriously hurt the rankings.
With social listening, you find out about any new links anywhere
on the Internet in real-time. To start looking for new links, type your site’s
URL in a website/web page field, which is available in most social media
monitoring tools, and choose to search from limited sources: the Web plus
news/blogs. This will exclude mentions that come from social media platforms
(e.g. Twitter, Facebook, YouTube, etc.). You can also use the link: operator if your tool offers Boolean search.
Inbound marketing is in the middle of an interesting evolution.
Historically, search has been a major source of traffic and leads for
businesses leveraging online marketing.
But, with the growth of social networks, social media marketing
is even more heavily embraced today.
But, you might ask, which is more important?
Social media management relates
to posting and optimizing your content on social media networks like Facebook,
Twitter, or Instagram. SEO strategy relates to making your website or content
more searchable so that people looking up phrases or questions about products
or topics related to your industry will find your site in the results.
Search is a huge source of customers, but slowly, social media is gradually increasing in importance
as a marketing platform. The important distinction to make is that search and
social are not competitive forces. Instead, these two facets of inbound
marketing can work together to amplify the results of each other.
While social media management
and SEO optimization is two very different strategies, they can complement each other. While social media allows people to discover new content or brands
that they or their friends might be interested in, SEO allows you to gain
traffic from people who are searching for questions or phrases related to your
business. Leveraging both can help you gain traffic from a variety of different
sources.
The key to understanding that search and social media marketing
need to work together is to think about the problem both search and social
solve: information discovery. People use Google to find an answer to a
question. People use social media to discover answers to questions they haven't
yet thought of. However, the difference between search engines and social media
platforms is blurring. For example, Facebook search is one of the network's
core features.
As a marketer, how can you integrate your efforts across both
platforms?
Social
Media SEO Strategy
1.
Social Sharing Buttons on Your Website
It
may seem simple, but search engines like Google are starting to use social media sharing data to influence search rankings. As a marketer, it is critically
important to have social media sharing buttons on your blog and website to
encourage visitors to share content in social media. These buttons will not
only help to increase traffic from social media but will also play an important
role today and in the future for ranking positions in search engines.
2.
Integrated Keyword Strategy
As I mentioned earlier, the line between search engines and social
media platforms is blurring. Take the keyword strategy you are using for your
website and apply it to your social media engagement when appropriate. This
doesn't mean cramming tweets full of keywords. Instead, be aware of how you are
wording social media messages. By incorporating keywords into social media
content, you can increase the reach of your messages.
3.
Include Links in Social Profiles
The
links in social media messages such as tweets and Facebook status updates are
traditionally no-follow links. This means they don't pass any SEO authority to
the site they're linking to. While this is starting to change, it is important
to understand that the URL in the actual bio of a social media account is the following link.
Keep this in mind, and make sure you are taking advantage of these extra links.
4.
Incorporate Links into Video and Presentation Content
Some of the most powerful social media platforms are those that
facilitate content sharing, such as YouTube for video and SlideShare for
presentations. When sharing content on these types of networks, be sure to
share links to related blog posts or other content on your website. Yes, this
will increase traffic to your website, but it will also help build new inbound
links. When someone writes a blog post about your content, it is likely they
will also include a link from the presentation, simply because it is the
"easy" thing to do.
5.
Optimize Social Profiles
Think
of social media profile pages as extensions of your website. In the same way
that you would optimize
website pages for page titles and keywords,
audit your social media profiles to ensure they mirror the search engine
optimization strategy of your website.
6.
Build Links and Social Media Reach
Search engine optimization has long been about inbound links to
your website. While inbound links are still really important, a secondary metric
for marketers looking to increase search traffic should be social media reach.
As we talked about earlier, social media data is becoming a factor in search
engine rankings. In order to get more people to share your content on social
media, you need to increase the number of fans or followers of your account. By
doing this through quality content creation and engagement, you will not only
build social media reach but also inbound links.
7.
Establish New Relationships
The web is now a social communications channel. Similar to sales,
relationships are huge for driving inbound links and social media attention.
Building relationships using social media can open opportunities for guest blog
posts and other link-building opportunities.
How Social Media Effects SEO
As we mentioned above, leveraging both strategies will give you
more chances for audiences to discover your brand. But, it might slightly help
your search results page rankings indirectly.
When
you get a lot of traffic to your website, search engines that crawl you’re the
internet will notice and think your brand is credible. Then, they might place
your search result higher than others. So, if you post interesting content on
social media that is incredibly click-worthy, you might see a boost in traffic.
Furthermore,
if people or credible brands see your posts on social and share your website's
link on their own blogs or websites, that could boost your page authority.
This is something that might also move you up in rankings.
While this might not make a major dent in your rankings or total page
authority score, especially when you're starting out, social media marketing
couldn't hurt you.
If
you've just focused purely on SEO and are ready to zone in on a complimenting
social media strategy, check out our guide to social media marketing.
Brand mentions on social media aren't a direct ranking factor. ... to
see where your links are coming from, you don't want any shady sites on the list.
What is social Social Media Optimization (SMO) is the use of a number of outlets and
communities to generate publicity to increase the awareness of a product,
service brand, or event. ... SMO is similar to search
engine optimization, in that the goal is to generate web traffic and
increase awareness for a website.
It will social media optimization tools-
Hootsuite is a simple but powerful tool for the
average social media marketer. You can use Hootsuite to schedule posts in advance
on a number of different social platforms. Its analytics tool lets
you measure content engagement, so you understand how your campaign is
performing
There’s an ongoing debate about which marketing strategy — search engine marketing
or social media marketing — marketers should put the most time and effort to generate the highest ROI.
- Search engine optimization (SEO): SEO is about showing up in Google search results for
your audience’s search queries. Your ranking dictates how much traffic you’ll
drive to your website.
- Social media marketing:
Social media marketing is about building relationships and brand awareness
while engaging with your audience on platforms like Facebook, Twitter,
Instagram, or LinkedIn.
Page Title
The page of the title tag gives a short description of the content on a page. Make sure
your page titles
- Are
70 characters or less
- Are
unique for every page
- Contain
relevant keywords
Meta
Description
A meta
description tag provides a little more room to further describe the page’s
content. It appears just below the page title and URL in a search engine
results page.
Make sure
your meta description:
- Is
155 characters or less
- Contains
relevant keywords
- Does
not simply repeat the title
- Is
unique on every page
- Accurately
describes what a reader will find on the page
SEO & SOCIAL MEDIA
Once
you’ve created website pages that are optimized for search, you’ll want to
optimize that content on social media as well. When it comes to using social
metadata as part of your SEO strategy, you want the metadata words and phrases
to match the needs and voice of your target audience.
Keep in mind that Facebook itself is a search engine! When optimizing your
page on Facebook, consider what a user might type into the search box on the
social site so that your page comes up. Be very clear when creating your page’s
description and profile content. Use these social SEO tips on your other
social media platforms as well, such as Google+, Twitter, and LinkedIn.
Conclusion
Search engine optimization (SEO) is an integral part of
every digital marketing and most marketers recognize that social media is one of the most
influential platforms for optimizing a website’s search engine performance. However, a common
question asked here is:
In this digital era where everyone is moving towards
digital marketing and its new evolving techniques, it is of great importance to
keep you above all competitors. To be a leading part of this new marketing
technique, it is necessary to keep yourself visible among users and so various
subsets of digital marketing are important. One of them is Social engine optimization.
Social engine optimization is actually a technique to
collect user traffic on a website. It involves various strategies that result
in an increase in the number of visitors and hence the ranking of the website. It mostly
depends on the Seo factor which is highly influenced by changes in search engines. The different methods involved in SEO strategy,
- On
page optimization
On-page optimization is an SEO technique to increase
visibility and user traffic on a website accordingly. It involves activities
which make a website friendly to search engines by applying some techniques
like website should have all important pages with good density of keywords and
Meta keywords, etc.
2. Off-page optimization
Off-page optimization is all about link building and
website promotion. It is other than the techniques involved in making changes
in websites. Search ranking in a search engine is greatly affected by incoming
links. A link should be built with a trusted and well-known site. It is most
important because article directories, paid links, etc, have a negative impact on search engines.
Note: Best social media management tools for small
business
Hootsuite. Manage all your social media in one place.
...
Buffer TweetDeck Zoho Social BuzzSumo Trello
Next
post on:
Integrated Marketing:
Integrated marketing is the process of arranging your
different marketing channels
to work in tandem to promote your products or services, typically through a
strategic campaign. Integrated marketing also works to align the primary brand with the message that's being delivered through your marketing channels and assets.
Inbound Marketing:
The term 'inbound marketing' originated in 2006, coined by Hubspot to explain how marketers can attract interested prospects using content marketing, social media, and SEO. According to Hubspot: "Inbound marketing is about creating valuable experiences that have a positive impact on people and
your business."
Acknowledgment:
- Picture credit- Getty Images from online
- This post comes out of
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