Showing posts sorted by relevance for query online search. Sort by date Show all posts
Showing posts sorted by relevance for query online search. Sort by date Show all posts

Jan 27, 2023

How to USE ONLINE search queries for more secure and safe browsing

The world of offline surfacing to surfing online is the reality that safe and saves time and money. Internet BASICs- Online Searching Researching is a skill. It will require so many tools to LEARN and Practice. 

Easiest Comfortable on the go or from the comfort of our home reduces road traffic congestion, accident PLUS more.


Professional use of it is the source of employment generation it and an in-demand job in the market. In general for users’ dam worthy … how to… use it…

 

                                                     (Getty Image from online)

The vast majority of consumer journeys start online- they like to browse research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace.

Job seekers mostly rely on online searches and browsing to land a job.

And online social media became the new norm to connect and share thoughts. 

Everybody in every Business heading to online Websites and Social Media to get Exposer and FOCUS. Online Social Media and the online revolution also bring changes in customer experience and marketing. 

Businesses, Commerce E-Commerce, and Industries now a day’s use online social media websites to promote and Brand their products and services to the broader free world easily and comfortably inexpensively way.

For Leisure Pleasure Entertainment tours and travel online are reliable sources of information and booking.

Due to the pandemic online education, WFH (Working From Home) online shopping gets momentum from a distance.  That saves time and money of surfacing and road communication hence became popular and favorite of the time…

Another parameter and milestone set by the user-friendly HANDY mobile device on the go and at our fingertips. The device that made easy Online Banking to Happy Shopping!  

In a nutshell – as a consumer, job seekers, communicators, connectivity, and network seekers surf online and form an ATLANTIC ocean the World Wide Web.

I don’t like to tell you the story of WWW its origin and development. But know-how and the importance of how to use it. ALERM it to LEARN all the issues happening concerning using online in real-time.

Online also has fatal accidents, Identity theft, spam, phishing, and cyber crimes that may make you unhappy!!

Identity thieves usually obtain personal information such as passwords, ID numbers, credit card numbers, or social security numbers, and misuse them to act fraudulently in the victim’s name.

URL phishing is a fraudulent activity of imitating familiar internet links to incite victims to click on them. These links usually lead to malicious, malware-ridden sites that fish for a person's credentials, especially banking information and passwords.

We need to know-

What is the meaning of online theft?

What are the 3 types of identity theft?

How does online theft happen?

What are the four types of identity theft?

 

What are the 3 types of cyber crimes?

What is phishing cybercrime?

What are spam and phishing?

What are the 4 types of phishing?

 

 Learned the trap of FREE online gift offers and downloads.  Another issue is Cookie enabling.

                                                  (Getty Image from online)

Cookies are small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you.

More importantly- Websites use cookies to track online traffic records for future uses. So we have to know 

Should I accept cookies?

Where can I find the cookies in my browser?

Should I allow cookies on my browser?

What happens if you accept cookies?

 

Most predominantly- whether you are a consumer, buyer, Bank Account operator, job seeker, or student you need to know how to use BROWSER and SEARCH queries …

A web browser takes you anywhere on the internet. It retrieves information from other parts of the web and displays it on your desktop or mobile device. The information is transferred using the Hypertext Transfer Protocol, which defines how text, images, and video are transmitted on the web. I am using Google Chrome the best for all users, and we should rely on it.

We have known Introduction to search online. The ability to search for information online is one of the most important digital literacy skills you can possess.

Why is searching online Important?

How do we search online?

What is an online search system?

How to search without Google?

Search queries are another important issue.

search query is a phrase or keyword combination users enter in search engines to find things of interest. Difference between Keywords and Search Queries you need to know.

Refined search queries present you with a better serf picture

What is a search query example?

What search query means?

How do you write a search query?

Very SIMPLE- meantime I have provided so many clues and question marks for your perusal. For more information SIMPLY ask Google to copy and paste the questions one by one into the search query box of your browser.  Or anything you need to know. So nothing to dumping any more details …

Conclusion:

So fasten your seat belt and stay safe journey by LEARNING before getting set to go to using online tools. Gain skills first and it is easy and available online at the fingertips that safe and save you.

Don’t go blindly that may cause self-destruction- criminals are more LEARNED and have the skill set on how to provide illusive traps to your online journey onboard…

Take care and stay safe continues reading my blog post. Never mind sharing thoughts to encourage 


More tips and some useful links:

Use Safe Browsing in Chrome - Android - Google Support

Top 15 internet safety rules and what not to do online

Google Safety Center - Stay Safer Online


Search & browse privately


Internet Basics: Using a Web Browser - GCFGlobal

Aug 22, 2020

What is the difference between organic and local search?

SEO & Content Marketing Can Transform Your Business – Content is King SEO is a Base ingredient SEO is evergreen SEO gains are long-term

 

Introduction:

 

Every day I have been applying and facing FAQs interview questions. This is a part of my understanding and answers to their questions throw research posting LEANING FOCUSING ON…

 

I sleep, eat, and breathe Digital. It is in my DNA- I LIVES AND BREATHS IN, OBSESSED INTERACTIVE SAVVY SOCIAL DIGITAL MARKETER, A TRENDSETTER- a high-performance individual thriving to finding a scope field environment worthy SMBs or Plus more – working and learning grow with the company and carrier.

 

Reasons why do I interested in sales & marketing?

 

Choosing the right Social Media Platform is also an impotent issue- says for example LinkedIn is better for B2B and FaceBook for B2C…

 

I am and always have been reading the blog posts of Aheref.com Hubspot the leader in inbound marketing, MOZ, SEmRush, MailChimp, SEJ, Fobs, etc. to keep me up-to-date with the dynamism …

 

Dynamic TECH and Business world frequently changing ever, and to co-opt with it will require Mission Vision Strategic plan to keep ahead your time to have a sustainable growth- business is a going concern.

 

PERFORMANCE- do-follow company goal by collaborating LEAD ahead KPIs ROI- ULTIMATE TO DRIVE REVENUE!!!

 

Character REVENUE that infuses blood to the organ of any business- and ultimately about delivering solutions to these end the most important issue in an industry that is absolutely critical- Marketing Strategy & LEADING! Strategies, Research, Plan, Team Building, and Educate Orientation Training to Implement Collaboratively by Do Following the goal are Sales- Drive Organic, Paid, Social Traffic prospecting to Closure.

Deep dive research, SEO Content creating, SMO, Local SEO are the core ingredients of any digital marketing to drive organic traffic. Brainstorming, creation of compelling content, awareness, HELPING Customers, Lead and generate sales through Brand loyalty, retargeting, Automation, etc…

 

SEO Content Marketing- totally a TEAM oriented collaborative works along with SMART Specific Measurable Achievable Time-bound Strategist LEAD to drive goal.

 

Consists: Creative thinking, Brainstorming, Research, and Content Creating, Design & Info graphic, Editing, Promoting and Polishing

 

Funnel building Lead Generation to sales closure requires cross-functional, multi-talent and cultural hands.  

 

Small the business chose one multi-task individual to look after the matter.  At all this, not the right choice- A likes something better than nothing.

 

To get the optimum and best use of time, money to achieve the goal- I prefer to appoint a marketing agency: the best option.  

 

Body:

Consumer behavior is changing rapidly and unpredictably during the coronavirus pandemic.

That’s why conducting keyword research is now more important than ever to understand the latest shifts in consumer intent.

Although 100% of SEO professionals worth their salt understand how to dig insights out of Google Search Console and know which keyword tools have helped them in the past to increase traffic, rankings, and visibility in Search results, this is the time to think outside the search box.

Even one new insight per fortnight can help your company or clients pivot to create more relevant content as they navigate the “new normal.”

What is the difference between SEO and local SEO?

 

Here SEO refers to ORGANIC search Local SEO to Local search.

In other words Traditional/Universal/National/international SEO and Local SEO

 

Here's the difference. While traditional SEO focuses on improving your site's visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area. SEO and local SEO use many of the same strategies.

 

The main difference between local SEO and National SEO is that Local SEO covers only the specific radius or geographical area, but in National SEO we want to promote our business not in a specific geographical area but across the country. Local SEO is beneficial when: The targeted customers are of a specific area. Wide area and Localize area SEARCH.

Local SEO is SMBs friendly.

The main difference between organic and local search is that local SEO has a geographical component

Again for more clarity:

What is Local SEO?

 

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

That last point is an important one—this isn’t just about Google.

People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc. Keep in mind that FaceBook Amazon LinkedIn is also a typical SEARCH ENGINE TOO!!!

Another reason local SEO is important during the pandemic is that SFH Search From Home or on the GO in the spirit of the #supportsmallbusiness movement happening across US communities, consumers are making an effort to use local businesses over big brands. Your SEO strategy will connect you with people looking for local businesses to support

Local search is crucial

With so many closings and with people unable to venture far, local search optimization is crucial. Local SEO tactics will help you to appear for “open now” and “near me” searches.

SEO is free

One of the advantages of SEO over PPC marketing is that it is free. However, it takes a significant investment of time—both to understand it, then produce content, and then stay on top of it. However, with operations slow or halted, SMB owners may now have that time they need to set the wheels in motion.

SEO tactics for SMBs During COVID-19

So maybe you’re convinced that SEO is essential for your nonessential small business right now. Great! But, where do you start? YOU may try a beginner’s guide SEO if you’re really just starting out. But for a general list of tactics, here are some strategies worth considering:

  • Write and stockpile high-quality, evergreen blog posts
  • Target both coronavirus-related search terms and unrelated search terms
  • Conduct a local listing audit
  • Create or update your Google My Business listing.
  • Get featured in a local media article with a backlink to your site
  • Update already-performing content

Make SEO a priority during COVID-19

We covered a lot in this post, so let’s recap. SEO matters during COVID-19 because:

  1. There is no “bad” time to publish evergreen content, a staple of SEO.
  2. The visitors you do attract right now are likely to be highly qualified.
  3. SEO gains won’t start paying off until three to six months out.
  4. Search is only going to be more ingrained in our lives after the pandemic.

SEO is especially important for small businesses during the coronavirus pandemic because:

  1. Travel restrictions are causing consumers to seek out nearby businesses.
  2. Consumers are looking for SMBs to support.
  3. SEO is the means by which SMBs can stand apart from competitors.
  4. It is free and you might just have the time.

SEO may be a potential solution for businesses experiencing financial burdens and the slower pacing of COVID-19. It can help you to become more visible on searches being performed now, and also to set yourself up for success once search behavior normalizes.

SEO isn’t just for big businesses. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. This ultimate guide for local and small business SEO will help you get the most out of the search by finding your niche, optimizing your pages, and using social media.

As local SEO is basically about optimizing for local search engine results, it’s fair to say that local SEO and small business SEO are closely related, which is why we’ll cover both in this article.

Important Facts to keep in mind:

 

Fact #1: SEO content is King

King is always above all and ruler but should be valuable, relevant, and consistent content

Fact #2: SEO is a base ingredient

If we can just pour, curate accordingly that might transform your business foundation sustainable

“Content marketing is the strategic marketing approach to creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

That way SEO & Content Marketing Can Transform Your Business – And carrier

In this, all digitized era, SEO is one of the most important factors we need to look at.

Nearly about 70% of people like to use Google engines when they want to search for anything on Google; it shows you the top best similar result related to your query, which you can get the right information.

No matter to what extent your business spreads out or what kind of service you provide, you can always be benefitted from SEO.

Online presence is worth branding. And we can manage Brand visibility across the market with SEO.

Fact #3: Evergreen content is still key

When finding a justification of SEO & Content…. Says that:

A political Lead’s speech … budget, planning whatever is a sum total of content… isn’t it?

Picture, Infographics, Video, Songs, Advertisement, PPC, Text Ads, Lead, Funnel, prospecting, phone call, Email, chat blab la all are content …Evergreen from ages. Key to open the door of SUCCESS…

Fact #4: SEO is not just about traffic

The purpose of SEO is not simply to increase website traffic but to increase qualified traffic. This means that visitors who are finding their way to your website in the face of opposing, trends are most likely very interested in what you have to offer. In this sense, SEO can help you identify highly qualified leads for your business, even if to nurture in the future.

Fact #5: SEO gains are long-term

SEO is about gaining trust from search engines, and the only way to achieve this is slowly, overtime, through consistent output. Since significant gains from SEO don’t typically happen until three or so months down the line anyway, there is plenty you can be doing now that is worth your while.

In fact, a study conducted by Ahrefs found that only 1% of pages that ranked in the first position on Google less than a year-old.

Fact #6: Search is going to become more important

As mentioned earlier in this post, traffic to too many websites from search engines may be down, but traffic to search engines is not. People who used to listen to the radio on their commute are now checking Google for updates. Older generation consumers who used to rely on their caretakers are now using voice assistants to get answers.

You’ve probably heard the content referred to as a demand generator and lead nurturer, but the role of content in your marketing strategy should extend to all stages of your sales funnel.

From Post Images Infographics all are content. So we have to curate it SEO and content friendly in line with a marketing strategy to drive traffic, Lead gen and drive sales…    

Digital World- it's especially relevant in digital marketing. SEO Content Strategy Content Marketing playing an impactful role to drive traffic paid or organic

And it was an adventure for me. I discover the amazing importance of SEO and Content in the Digital Marketing arena. I was about to puzzle by experiencing that SEO and Content dominating the whole world Politics, Economy, Govt., Corporate whatever.

All you need to know about content marketing-

Why SEO Is Actually All About Content Marketing

 

Here's the difference. While traditional SEO focuses on improving your site's visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area. SEO and local SEO use many of the same

Local SEO (Local Search Engine Optimization), also known as local search engine marketing, is an incredibly effective way to market your business online. It is effective because it helps businesses promote their products and services to potential customers, near them at the exact time they're looking for them online

 

Local Search Marketing

 

What is Local Search Marketing?

Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. It applies to single-location small and medium businesses (SMBs), national enterprise brands, and chains. If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills can be used to increase its visibility on the Internet. This may also be referred to as “local SEO,” or local search engine optimization.

Far from being a one-and-done form of marketing, good local SEO builds upon a base of clear business information, using an array of marketing practices to transform an unknown brand into a local household word.

The following graphic gives an overview of the core tasks that make up a local SEO campaign, from the bottom (fundamental) to the top (advanced).

NAP consistency

“NAP” is the common acronym for “name, address, phone number.” These three pieces of data make up the core of your business information in the world of local search. You’ll also sometimes see this written as NAP+W, with the “W” standing for your website URL. In order for consumers and search engines to trust the data they find across the web about your business, you must make every effort to ensure that its NAP+W is consistent on your website and on all third-party platforms where your business is listed or mentioned.

Review acquisition

Reviews may be the most influential Internet factor for any local business. It’s estimated that 92% of consumers read online reviews and 68% state that positive reviews influence their feelings of trust in a business. Every local business needs a strategy for encouraging customers to leave reviews on a variety of platforms. Your job is to know the guidelines of each platform so that you don’t break rules, and to devote significant resources to this vital area of marketing. The number of reviews you earn can directly impact local search rankings, while the positive and negative sentiments in those reviews can directly impact conversions and earnings. Throughout the life of your business, you’ll be seeking to earn a wide array of positive reviews.

Local Listings and SEO

 

Local SEO (Local Search Engine Optimization), sometimes referred to as local search marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time, they're looking for them online.

Local SEO refers to the process of 'optimizing' your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

The Role of Business Listings in Local SEO

Local business listings and citations play a vital role in reputation, rankings, and revenue. That’s why it’s critical to see the big picture of their purpose.

Online marketing: a necessity for all local businesses

Not so long ago, local business owners had a set of offline publicity options, such as paying for Yellow Pages inclusion, advertising in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television buys. All of these are still viable options in many industries. But while some offline avenues have become optional, Internet marketing is now a necessity for every single local business. If a business can’t be found on the web today, it’s akin to being “nowhere.”

What matters for local SEO

While the local map the pack is displayed within the standard Google organic search listings, separate algorithms power the main Google search results and the local map pack results. As a local business, you have the opportunity they appear within both the main organic search results and the local map pack at the same time

More focused on testing to discover the best way to increase website, campaign, or landing page conversion rates



Conclusion:

 

Optimization Company will invest a considerable amount of time understanding the audience and then creating a targeted message that appeals to that particular audience. Only then would it be willing to deploy testing mechanisms to increase conversion rates. Only visitors and traffic immense create no value.



It is calculated as the total number of conversions, divided by the total number of people who visited your website.



Social Digital Marketing is an amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis skills, writing and editing skills, and technical skills to be a successful digital marketer.



Describe the lead generation process by Sales Funnel and other digital marketing techniques like engaging directly with leads, investing in the latest technologies, optimizing informative content, automating your marketing, etc.

 

 

I can bring improvements in ROI KPIs by adding FOUR C's and 3 ingredients of Digital Marketing: • Traffic • Insights • Sale. Digital Marketing performance is to drive REVENUE…

When ROI 3X or more than something meant to be the ultimate goal of the company accomplished indeed.

My interest niches are VA (Virtual Assistant), PA (Personal Assistant), Admin support back office to Social Media pages, Web site, and blog Admin, Marketing- FaceBook Ads, Social Media Marketing, Digital Media Marketing, Content Marketing, Email Marketing, SEO Marketing, Business Development- Strategies, Branding, Sales consultancy and Startup support.

Working SMARTER, an entrepreneurial mindset of SELF-STARTER, clients and business-focused calm, consistent, sense of urgency do-follow goals, deliverables, and works to be done, adapt, and co-opt with the new situation as an ever learner- from my end

Foster fun, freedom, and a friendly environment grow up where efficiency, integrity, sincerity, and honesty evaluate and judge to promote, an incremental approach, strategic standardized work ethics supported by bonuses, incentives paid vacation, events, and training   

 

More about my SEO SOCIAL content Digital Marketing samples here:

HOW DO I TARGET A MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

https://baba08.blogspot.com/2020/06/reach-your-target-market-with-power-of.html

How do I Create SEO Friendly Content?

https://baba08.blogspot.com/2020/06/how-do-i-create-seo-friendly-content.html

All you need to know about CONTENT MARKETING:

https://baba08.blogspot.com/2020/06/all-you-need-to-know-about-content.html

How do we Bring Social Digital Media Marketing and Job success

https://baba08.blogspot.com/2020/04/how-do-we-bring-social-digital-media.html

Looking for Online Social Digital Media Marketer

https://baba08.blogspot.com/2020/03/looking-for-online-social-digital-media.html

Why I am the best fit? https://drive.google.com/file/d/1IxY5E2DnxkZrpCoCi6WCwbVrIqvZYzi5/view?usp=sharing

Reasons why do I interested in sales & marketing?

https://baba08.blogspot.com/2020/05/why-do-i-choose-career-in-sales-and.html

How Do I Increase ROI in performance?

https://baba08.blogspot.com/2019/10/how-can-we-increase-roi-in-performance.html

 

We’ll discuss a variety of related topics in these articles:

 

Reference links:

https://moz.com/learn/seo/what-is-local-search-marketing-seo

https://www.searchenginejournal.com/google-tools-keyword-research/377643/ 

https://mailchimp.com/resources/what-is-local-seo/

Jan 28, 2024

HOW DO I TARGET MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

REACH YOUR TARGET MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

The matter; how SEO and social media work together. In short Social Media Management.



Confession:

If you’re here because you just typed “------” into Google Search, anything any keywords you need to know, type or copy-paste into the Search box… results are one CLICK away at your finger's tips…

Keywords search I have used to research this post:

tips to optimize your social media to boost SEO

how to incorporate social media into an SEO strategy

why are search engines important to a web browser or social media site.

the complicated relationship between social media and SEO

mention social media platforms used for SEO

relationship between SEO and social media

social media management tools


Acknowledgment: 

This is the post that comes out of the resources at the end of the post, read more…

I have just assembled the most out of Google search and resources from online posts…


Introduction

 

Presence in Social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of social media in today’s modern era. Both SEO and Social Media platforms make use of inbound strategies for attracting visitors and making it easy for users to find you via certain keywords. In this article, we take a look at some of the top social media platforms that you can use to enhance your brand’s SEO performance.

Social media platforms are search engines as well: We categorize Google, Yahoo, Bing, and the likes as being search engines but we never keep in mind that social media platforms are also heavily dependent on their own search functions and Optimization.

 

What is social media optimization in SEO?

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand, or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website

Why Use Social Media Platforms For SEO?

Before we proceed forward to look at the best social media platforms, let us first understand the importance of social media platforms for SEO. Here are a few reasons why being active on social media platforms can improve the SEO performance of your business:

·         Backlinks:

When you publish a link on social media platforms, external links that are inbound to your website have created that redirect to your website. Making use of these backlinks on various reliable social media platforms can improve the page ranking of your website in search engines.

 

·         Social media profiles and search engines:

When you use a search engine to look for a business or brand online, you will be able to find the social media pages among the top results. Social channels are more personal than websites and most consumers will prefer visiting your social media profile before they visit your website to get a better sense of the brand’s personality.

 

·         Increased traffic:

It is a simple rule of thumb – the more people who find you on social media, the more they will end up visiting your website. If people like your brand personality and the links that you share on social media, they will visit your website more often. This will eventually generate increased traffic for your website, which is the fundamental requirement for improved search engine rankings.

 

·         Increased influence:

The influence that you have on social media defines your brand authority. The more likes, shares, and followers that you have on social media, the more people will click through to your website.

 

·         Social media platforms are search engines as well:

We categorize Google, Yahoo, Bing, and the likes as being search engines but we never keep in mind that social media platforms are also heavily dependent on their own search functions. The process of SEO for search engines include the search that is carried out on social media platforms, which means that you need to focus on optimizing your rankings on social media, as well.



In this article, we take a look at the 07 best social media channels that you can use for increasing SEO, by reaching out to broader audiences and generating more traffic on your website. They are Facebook, YouTube, Twitter, LinkedIn, Instagram, Pinterest, Quora, Etc.

Gone are the days of SEO being a straightforward process of keyword research, on-page optimization, and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO becomes intertwined with other marketing tactics. One of these tactics is social listening, which has been mainly used for social media marketing until recently. In this post, I explain how social listening can benefit your SEO.


First things first: let’s figure out the meaning behind “social listening”. The term describes what social media listening (also called social media monitoring) tools do. They crawl the Web, news, blogs, forums, and social media platforms (Twitter, Facebook, YouTube, LinkedIn, Instagram, Pinterest, Quora, etc.) to find mention of any given keywords. Keywords are usually brand names, words that describe the industry, or people’s names (e.g. a CEO, an author, an artist).

Using social listening for SEO requires proper knowledge and skill. It’s very important to set specific goals and know the details of how to conduct a proper search. Here’s how to go about it:

1. Find unlinked brand mentions and turn them into links. 

With link building still being at the core of any SEO strategy, it’s vital to cover all such opportunities. Here’s the one you might not have thought about: turning existing brand mentions into links.

If your brand has been around for a while, or if your brand, company or a specific product has had any kind of popularity at some point, it’s almost certain that there are mentions of your brand on the Internet: on blogs, forums, news sites, or just somewhere on the Web. 


Obviously, not all of them will link back to your site: writers don’t care about promoting anyone else but themselves; they don’t have your SEO goals in mind, and the idea of linking might’ve never even crossed their minds. However, that doesn’t mean they would have a problem with adding a link if you ask them. So the only real challenge here is to find the linkless mentions. This is where social listening is relevant.

 

To be fair, you won’t be able to get linkless mentions with every social listening tool: you’ll need one with the Boolean search mode. With the Boolean search, the user sets up the search query manually using the Boolean operators, such as AND, OR, AND NOT, etc. So in the case of finding linkless mentions, the user should type their brand name as a keyword and add AND NOT link: yoursite.com/*. Tools that have Boolean search as their option include AwarioTalkwalker, and Brandwatch.

 

2. Monitor new links to your site.

Modern link-building means knowing where and how your backlinks are being built. First, it’s useful to know marketing purposes: what if you can get more out of the website that already links to you? Second, you’ve got to know if your backlinks are coming from quality sites, because, as we know, links from spammy and untrustworthy sites can seriously hurt the rankings.

 

With social listening, you find out about any new links anywhere on the Internet in real-time. To start looking for new links, type your site’s URL in a website/web page field, which is available in most social media monitoring tools, and choose to search from limited sources: the Web plus news/blogs. This will exclude mentions that come from social media platforms (e.g. Twitter, Facebook, YouTube, etc.). You can also use the link: operator if your tool offers Boolean search.

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing.

But, with the growth of social networks, social media marketing is even more heavily embraced today. 

But, you might ask, which is more important?

Social media management relates to posting and optimizing your content on social media networks like Facebook, Twitter, or Instagram. SEO strategy relates to making your website or content more searchable so that people looking up phrases or questions about products or topics related to your industry will find your site in the results.

Search is a huge source of customers, but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces. Instead, these two facets of inbound marketing can work together to amplify the results of each other.

While social media management and SEO optimization is two very different strategies, they can complement each other. While social media allows people to discover new content or brands that they or their friends might be interested in, SEO allows you to gain traffic from people who are searching for questions or phrases related to your business. Leveraging both can help you gain traffic from a variety of different sources.

The key to understanding that search and social media marketing need to work together is to think about the problem both search and social solve: information discovery. People use Google to find an answer to a question. People use social media to discover answers to questions they haven't yet thought of. However, the difference between search engines and social media platforms is blurring. For example, Facebook search is one of the network's core features.

As a marketer, how can you integrate your efforts across both platforms? 



Social Media SEO Strategy

 

1. Social Sharing Buttons on Your Website

It may seem simple, but search engines like Google are starting to use social media sharing data to influence search rankings. As a marketer, it is critically important to have social media sharing buttons on your blog and website to encourage visitors to share content in social media. These buttons will not only help to increase traffic from social media but will also play an important role today and in the future for ranking positions in search engines.

 

2. Integrated Keyword Strategy

As I mentioned earlier, the line between search engines and social media platforms is blurring. Take the keyword strategy you are using for your website and apply it to your social media engagement when appropriate. This doesn't mean cramming tweets full of keywords. Instead, be aware of how you are wording social media messages. By incorporating keywords into social media content, you can increase the reach of your messages.

 

3. Include Links in Social Profiles

The links in social media messages such as tweets and Facebook status updates are traditionally no-follow links. This means they don't pass any SEO authority to the site they're linking to. While this is starting to change, it is important to understand that the URL in the actual bio of a social media account is the following link. Keep this in mind, and make sure you are taking advantage of these extra links.

 

4. Incorporate Links into Video and Presentation Content

Some of the most powerful social media platforms are those that facilitate content sharing, such as YouTube for video and SlideShare for presentations. When sharing content on these types of networks, be sure to share links to related blog posts or other content on your website. Yes, this will increase traffic to your website, but it will also help build new inbound links. When someone writes a blog post about your content, it is likely they will also include a link from the presentation, simply because it is the "easy" thing to do.

 

5. Optimize Social Profiles

Think of social media profile pages as extensions of your website. In the same way that you would optimize website pages for page titles and keywords, audit your social media profiles to ensure they mirror the search engine optimization strategy of your website.

 

6. Build Links and Social Media Reach

Search engine optimization has long been about inbound links to your website. While inbound links are still really important, a secondary metric for marketers looking to increase search traffic should be social media reach. As we talked about earlier, social media data is becoming a factor in search engine rankings. In order to get more people to share your content on social media, you need to increase the number of fans or followers of your account. By doing this through quality content creation and engagement, you will not only build social media reach but also inbound links.

 

7. Establish New Relationships

The web is now a social communications channel. Similar to sales, relationships are huge for driving inbound links and social media attention. Building relationships using social media can open opportunities for guest blog posts and other link-building opportunities.

 

How Social Media Effects SEO

As we mentioned above, leveraging both strategies will give you more chances for audiences to discover your brand. But, it might slightly help your search results page rankings indirectly. 

When you get a lot of traffic to your website, search engines that crawl you’re the internet will notice and think your brand is credible. Then, they might place your search result higher than others. So, if you post interesting content on social media that is incredibly click-worthy, you might see a boost in traffic.

Furthermore, if people or credible brands see your posts on social and share your website's link on their own blogs or websites, that could boost your page authority. This is something that might also move you up in rankings. 

While this might not make a major dent in your rankings or total page authority score, especially when you're starting out, social media marketing couldn't hurt you.

If you've just focused purely on SEO and are ready to zone in on a complimenting social media strategy, check out our guide to social media marketing.

 


Brand mentions on social media aren't a direct ranking factor. ... to see where your links are coming from, you don't want any shady sites on the list.

What is social Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand, or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website.

It will social media optimization tools-

Hootsuite is a simple but powerful tool for the average social media marketer. You can use Hootsuite to schedule posts in advance on a number of different social platforms. Its analytics tool lets you measure content engagement, so you understand how your campaign is performing

 

There’s an ongoing debate about which marketing strategy — search engine marketing or social media marketing — marketers should put the most time and effort to generate the highest ROI.

  •  Search engine optimization (SEO): SEO is about showing up in Google search results for your audience’s search queries. Your ranking dictates how much traffic you’ll drive to your website.
  • Social media marketing: Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, Twitter, Instagram, or LinkedIn.

Page Title

The page of the title tag gives a short description of the content on a page. Make sure your page titles

  • Are 70 characters or less
  • Are unique for every page
  • Contain relevant keywords

Meta Description

A meta description tag provides a little more room to further describe the page’s content. It appears just below the page title and URL in a search engine results page. 

Make sure your meta description:

  • Is 155 characters or less
  • Contains relevant keywords
  • Does not simply repeat the title
  • Is unique on every page
  • Accurately describes what a reader will find on the page


SEO & SOCIAL MEDIA


Once you’ve created website pages that are optimized for search, you’ll want to optimize that content on social media as well. When it comes to using social metadata as part of your SEO strategy, you want the metadata words and phrases to match the needs and voice of your target audience.

Keep in mind that Facebook itself is a search engine! When optimizing your page on Facebook, consider what a user might type into the search box on the social site so that your page comes up. Be very clear when creating your page’s description and profile content. Use these social SEO tips on your other social media platforms as well, such as Google+Twitter, and LinkedIn.


Conclusion

Search engine optimization (SEO) is an integral part of every digital marketing and most marketers recognize that social media is one of the most influential platforms for optimizing a website’s search engine performance. However, a common question asked here is:

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above all competitors. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among users and so various subsets of digital marketing are important. One of them is Social engine optimization.

Social engine optimization is actually a technique to collect user traffic on a website. It involves various strategies that result in an increase in the number of visitors and hence the ranking of the website. It mostly depends on the Seo factor which is highly influenced by changes in search engines. The different methods involved in SEO strategy,

  1. On page optimization

On-page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc.

     2. Off-page optimization

Off-page optimization is all about link building and website promotion. It is other than the techniques involved in making changes in websites. Search ranking in a search engine is greatly affected by incoming links. A link should be built with a trusted and well-known site. It is most important because article directories, paid links, etc, have a negative impact on search engines.

Note: Best social media management tools for small business

Hootsuite. Manage all your social media in one place. ...

Buffer TweetDeck  Zoho Social BuzzSumo Trello

 

Next post on:

Integrated Marketing:

Integrated marketing is the process of arranging your different marketing channels to work in tandem to promote your products or services, typically through a strategic campaign. Integrated marketing also works to align the primary brand with the message that's being delivered through your marketing channels and assets.

Inbound Marketing:

The term 'inbound marketing' originated in 2006, coined by Hubspot to explain how marketers can attract interested prospects using content marketingsocial media, and SEO. According to Hubspot: "Inbound marketing is about creating valuable experiences that have a positive impact on people and your business."

 

Acknowledgment: 

  1. Picture credit- Getty Images from online
  2. This post comes out of the resources below, read more  


https://blog.hubspot.com/blog/tabid/6307/bid/14624/7-ways-to-integrate-search-engine-and-social-media-marketing.aspx

https://www.bluefrogdm.com/blog/reach-your-target-market-with-the-power-of-seo-and-social-media

https://www.socialchamp.io/blog/social-media-strategies-to-boost-seo/

https://www.techradar.com/best/best-social-media-management-tools

https://www.wordstream.com/blog/ws/2018/01/17/best-free-social-media-management-tools