Digital marketing SMART goals: What, Why and How to Optimize it |

Developing SMART goals is not rocket science

You don’t need to have a post-grad in business marketing to develop SMART goals that align well with your digital marketing strategy. Online and Google search is a HUGE Atlantic of Researches Articles Posts on these Niches. Try to refine your keywords to search for the right resources and information that guide you in the right direction… 

 

What, Why, and How to Optimize it? Assembling the all components of your marketing campaign to drive your revenue goal… the ultimate and at large…

 

This is not a game of quick brown fox jumping over the lazy dog. We must have to think about and take into consideration:

How to BEST Agile in a Changing Post-Pandemic & Ukraine Russia War

 

Be SMART Think SMART Plan SMART in all cases!!

SMART an acronym is a fact and its optimization is the center point of this post out of my very ongoing dialogue on Group Advertiser recruitment!

 

I don’t have any info about their Marketing Plan and Strategy. I am keen to know all about it!!

The marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized.

Optimization is the synchronization to make healthy syrup by combining it with all ingredients mixture. Setting a SMART goal can take your digital marketing strategy from a simple collection of tactics to one driven with purpose.

 

Why SMART goals are important in digital marketing?

Effective SMART goals can help marketing teams clarify their objectives, identify areas of improvement and create successful advertising campaigns. Using SMART goals in your marketing efforts may increase your overall revenue and improve customer relationships.

 

Digital Marketing is an amalgamation of many Tools Tactics and combinations of SEO Social Digital Email Branding Promotion Campaign Sales Advertisement BD CRM + more. So a decision must be taken aligning all sides into consideration 

So it will require an integrated measure to align with long and short-term goals and objectives too.

Keep a close grip on your marketing objectives, know your audience inside out, and stay rooted. 

A marketing team well-equipped with skills and supported top-down with the right resources can realize any goal you set for them.  

A goal is an achievable outcome that is generally broad and long term while an objective is shorter-term and defines measurable actions to achieve an overall goal. While different, the two terms are often used in unison when working on a project. This is because both are essential to planning and executing a project.

Plans entirely focus closely on an organization's long-term goals, which may take place over the next three to five years. Strategies handle upcoming or short-term goals that may happen shortly, usually within the year.

SMART marketing strategy under your organization’s long-term goals piecemeal to achieve… 

Objectives (Short-term) must be taken into an align with the light of long-term goals. To Identify areas of improvement you will require insights: 

Present KPIs data and future achievable improvement to drive. KPIs are numerical values that reflect the efforts of your marketing strategy. They also give you the information you need to make decisions that will help you make pivots when things aren’t going as well and help you celebrate all of the digital wins you’ll realize from your optimization efforts as follows:

1. Traffic from organic search

This KPI will give you an accurate gauge of the percentage of website traffic earned through organic search.

It's possible to attribute traffic flowing to your site generated by organic searches to your search engine optimization (SEO) strategy. 

2. Website or landing page conversion rate

Whether you've developed a dedicated (and great) landing page as part of your campaign or you're directing prospects to specific pages on your website, understanding how each is performing regarding conversions is essential.

Gaining a picture of your conversion rates and comparing these metrics to other pages on your site will help you identify potential weaknesses or capitalize on strengths. In doing so, you’ll be able to replicate this success elsewhere.

These metrics will also help you gain an understanding of how engaging, user-friendly, and value-driven your content is to target consumers:

·    Bounce rate

·    Average session length

·    Goal conversion rates: this is a metric designed to visualize when a prospect has completed a niche campaign goal such as subscribing to a mailing list or sharing a piece of content, among a raft of other activities, depending on your goals and aims

3. Cost per click (CPC)

CPC is a valuable digital marketing KPI as it offers a clear-cut pricing model that will help you to make your campaigns as effective and cost-efficient as possible.

This KPI will help you to visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.

The aim is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities. 

In this arena, here are two additional KPIs that you should track:

·    Cost per acquisition (CPA)

·    Customer lifetime value (CLTV)- this is the most important customer loyalty and retention FOCUSED factor that fosters long ongoing relations partnering with customers.  

4. Return on marketing investment (ROI)

As a data-savvy marketer, you will understand the importance of tracking the ROI for every one of your initiatives or activities. Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.

The higher the ROI means the campaign is achieving its goal. A solid ROI means that your campaign spending is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust accordingly.

 

For example- You are thinking of starting an advertising campaign on Facebook; you must select an objective first. Taking into consideration SALES is our PRIME objective.

KPI management is a process by which organizations monitor the performance of their metric goals and objectives against desired outcomes.

Five of the most common key performance indicators (KPIs)

·        Revenue growth.

·        Revenue per client.

·        Profit margin.

·        Client retention rate.

·        Customer satisfaction.

Conclusion:

Most importantly- to compare your campaign outcome is to measure the success with old performance. So it will require all old and new campaign data...

Set goals and stay focused

Set achievable and relevant goals before you start any digital marketing campaign. These could be related to ROI or other digital marketing KPIs and should align with your budget constraints and scope. As your campaign progresses, report on these metrics to see if there are any gaps or if each specific part of your campaign is performing well. These areas of opportunity can help refine your campaign or create an entirely new one that caters better to your audience.

Focus on the channels that work best for you

Focusing on fewer channels can result in a higher ROI. Identify the channels — such as social, SEO, PPC, or email — that work most effectively for your brand first. Then, think about how to reallocate your marketing budget in a way that maximizes your returns.

Test and optimize

Testing your marketing campaigns' work is the only way to know how well they work. Use variable tests to experiment with new copy, visuals, links, and more to narrow down what your audience responds to. Not only will testing improve current campaigns, but it’ll also give you a better starting point when launching new ones.

FOCUSED on Client retention and Customer satisfaction

Most Importantly- Marketing teams typically cultivate relationships with customers, because happy customers often recommend a brand within their social circles. You can use a SMART goal-setting process to evaluate your customer engagement protocols and inspire loyalty and retention the key to the long-ongoing partnering relationship with them. By reflecting on your customer service practices using a guideline, you can find new ways to personalize advertisements and conduct more successful sales events.

 

Facts:

Organic search is responsible for 53% of all site traffic, paid 15% [Study]

Key Points

·        According to Google’s Economic Impact Report, organic search is 5X more valuable than Google Ads.

·        Paid search is a good short-term marketing solution, but organic search creates long-term, compounding ROI.

·        Social media helps you build your brand, but organic search is what helps you target high-intent consumers.

·        Organic search doesn’t just drive qualified traffic and conversions, it also improves brand perception.

 

Retention ≠ Loyalty

Retention does not equal loyalty. 
A retained customer continues to buy from your brand. 
A loyal customer prefers to buy from your brand. They seek you out. They are your brand ambassador.

You can get people to come back and purchase again, thereby retaining them, but retention is a short-term strategy. It feeds into loyalty as a long-term strategy, whereby there is almost an emotional connection between the brand and the buyer.

 

SEO can deliver massive ROI. But, although digital marketing spending has steadily increased over the years, so have your options. As a result, online marketing dollars are split among various activities.

 

More Resources to read which I used to create this post:

https://www.wrike.com/blog/how-set-smart-marketing-goals/#How-do-you-set-realistic-SMART-goals-for-campaigns

https://coschedule.com/marketing-strategy/marketing-calendar-template

https://intigress.com/blog/digital-marketing/digital-marketing-smart-goals

https://www.indeed.com/career-advice/career-development/smart-goals-marketing

https://baba08.blogspot.com/search?q=customer+retention

How an Effective Communication in career and business a key to success

Communication is the imparting or exchanging of information by speaking, writing, or using another medium. Means of sending or receiving information requires skills to have meaningful communication. 

Your knowledge can help you inject effective communication to transform a relationship or business.

This is not simply dumping a message like spam to send to the spam folder or delete forever but to drive, connect building a meaningful relationship a key to success.

Forming good relationships at work through positive communication can make you happier and more productive

The ability to communicate with people both inside and outside your organization is a key characteristic of successful business builders.

 

Why communication is considered the human connection to Personal Career and Business success?

Communication skills involve listening, speaking, observing, and empathizing. It is also helpful to understand the differences in how to communicate through face-to-face interactions, phone conversations, and digital communications, like email and social media, blogs, websites, Newsletters, Resume, Cover letters, Press Release, Webinar likewise financial statements, Reports or love letters whatever…   

Overall – communication is the key matter of professional skills set how to communicate.

Easy Authentic un-common Personalized Impressive Honest and trustworthy content that always attracts.

So, Communication is the art and science of Creating Presenting Publishing information to drive goals.

In Business Communication Marketing Promotion Branding Driving Traffic converting to Sales and maintaining loyal long relationships requires people’s skills to have journey mapping to drive success out of CX design experience.

CX- Customer experience (CX) refers to how a business engages with its customers at every point of its buying journey—from marketing to sales to the customer. CX concentrates on the customer. And its behavior in maintaining meaningful creative relationships.  

Final words- Conclusion:

Effective communication is the key to success in business because it mitigates the negative effects of misunderstandings and is the foundation for excellence in sales, marketing, management, and collaboration — all central aspects of running a business.

And an Executive with the right communication skill set transforms a business that generates revenue and infuses blood into the organ, in the long run. The business is running on a going concern concept. 

(Moments clip out of year-ending eve Post Marriage reception of a Daughter of Chittagong University Alumni Association'78 friend...)

Best wishes and Happy NY 2023... continue reading blog posts and comments and share thoughts to stay tuned.

How work ethics is the heart of successful best career

Work ethics redefined its impotence and glory in this booming Information teach and online media age. 

As a job seeker when we go through a job posting descriptions, we found that every business looking for a self-starter, self-disciplined Collaborative Team player, dedicated committed loyal reliable honest workers or executives to fill in… 

Universal law of nature a unique discipline on time the Sun rises and set. This is the race of #1 to stand out of crowds 9- 5 or Flexible. The job market is no longer limited to a particular demographic location, Country, or Region. Compete with the world's top talents. The dynamic and fast business world- work is no longer a place. Employers hiring managers looking for all these qualities comprise good work ethic.  It’s about being committed to a role, taking pleasure from the successes, being propelled and inspired by challenge and change, and being a great advocate for an organization, internally and externally. In SEO Digital marketing job done on time is the single most issue. Although as a self-starter I am my own boss and work ethics guide and help me the way and stand out to deliver or complete the works on time. I believe WON and possessing:

• If I can exhibit and have a good work ethic, and then expect to be seen as a great candidate, eligible for new opportunities and positions throughout my career. 
• Workplace skills including dedication and responsibility. Doing my job with a strong work ethic, I can help perform tasks better, form stronger relationships with colleagues and develop a positive image for future promotions. 
• If I have a strong work ethic, likely possess other traits such as dependability, respectfulness, productivity, and collaboration, among others. For example, if I find work important and worthy of my best efforts, I will do things like show up for work on time and complete tasks by their due date. There are many ways I can demonstrate a strong work ethic, but mostly this is done by paying attention to small things throughout the day like being punctual or communicating well.
• Work ethic skills to help me excel in my job in providing easy solutions through creativity and innovation and productivity.
• Marketing is complete teamwork. Empathy and nimbleness is one of the outcomes of work ethics to be great Collaborative Team Player
• Employees with strong work ethic skills exemplify determination and a commitment to their role within their organization and are highly valuable to employers and also beloved to co-workers too.

 

Work ethic in the workplace

I BELIEVE Work ethic is a valuable trait that employers look for in candidates. A strong work ethic allows ME to focus on tasks, act in a professional manner, be persistent in trying situations, and demonstrate responsibility and dependability in the workplace. People with a good work ethic are often better employees than those without it, and for this reason, hiring managers will often select candidates with a strong work ethic over applicants who aren't committed to their work. Here we explore what work ethic is, skills related to a good work ethic, and tips to improve your work ethic skills.

 

But this is not a one-sided issue to demonstrate by employees only matter. To make a CLAP on both hands is required. Seed need soil to germicide, players need a good playground to play or perform. Work environment matters where works ethics honesty and integrity evaluate and judge by promoting Recognition Increments otherwise migration might cause!

 

Notable Workplace Ethics is important as it enables management to treat all employees as equal and think from their perspective as well. Employees must have a say in their appraisal system. ... Management needs to make employees feel secure about their job and career. Unnecessary favoritism is against workplace ethics.

Work ethic defined

Work ethic is a term used to describe a person’s dedication in relation to their job. While every employee may show up to work and perform their duties, not everyone has a strong work ethic that allows them to highly value their professional life and success and commit to doing whatever it takes to get the job done. Employees with strong work ethic skills exemplify determination and a commitment to their role within their organization and are highly valuable to employers. People with work ethic understand that hard work is a natural part of the job and aren’t intimidated by the need to put in the effort to succeed in the workplace.

 

Is good work ethics a skill?

Good work ethic is an extremely positive soft skill that employees across all industries and levels of seniority should work to continually develop. ... Expect to enjoy your work more and increase your marketability as you develop a better work ethic throughout your career.

 

Examples of work ethic skills

·         Reliability.

·         Dedication.

·         Discipline.

·         Productivity.

·         Cooperation.

·         Integrity.

·         Responsibility.

·         Professionalism.

 

How can one demonstrate effective work ethics?

HOW TO DEMONSTRATE A STRONG WORK ETHIC TO YOUR EMPLOYER

·         I ALWAYS Put the company first. ...do-following

·         Manage MY time wisely. ... avoid destruction of time, self-disciplined and time management   

·         Be honest. ...

·         Maintain balanced and consistent performance in performing MY work. ...

·         Always show respect. ...

·         Follow the rules. ...

·         Work with others. ...

·         Stay fit and healthy.

 

Why is a good work ethic important to me? 

 

Good work ethic is a reflection of my work style and consistent ability to perform. It can open me up to myriad opportunities and will play a key role in the successes I experience throughout my career. Here are four reasons why I should develop my work ethic now:

·         I’ll help organizations achieve their goals-
People with a good work ethic center their work on the goals and positive outcomes that need to be achieved by organizations. They are seen as loyal, committed employees that are capable of exceeding expectation. 

·         I’ll be seen as professional and reliable-
Having a good work ethic comprises many qualities. These include, but are not limited to, arriving on time to all meetings, being totally prepared for presentations, exhibiting a high degree of respect to colleagues, clients and stakeholders, being able to closely follow instructions and strategy and always striving for the best outcomes.

·         I’ll be satisfied with my work-
People with a good work ethic tend to find greater satisfaction in their roles because they apply themselves widely and persistently to different projects and teams, keeping their work diverse and interesting. The presence of these important soft skills also means that when you do start to feel less satisfied you’ll be quick to seek out ways to remedy this.

·         I’ll constantly progress-
Those who are visibly determined, work hard consistently, and enjoy challenges will always be seen as ideal candidates and top talent. Good work ethic is a skill that transcends all role types and is highly regarded even if you’re at the start of your career or breaking into a new industry.

How to develop and improve good work ethic

Work ethic is a soft skill that is developed over time, so if you feel like you haven’t got it just yet, rest assured – there’s still time. If you want to know how to improve your work ethic, you’ve come to the right place. Here are some ways to develop your skills and as a result, get more satisfaction from your job: 

 

·         Find a job you love-
This is not to say that any job is perfect, or doesn’t come with its busy or frustrating periods, but finding a job you enjoy for the most part will help you develop a good work ethic. Do your best to find a role that reflects your values and interests, and utilizes your skills in the best way to improve your work ethic.

·         Value your organization or company-

It’s hard to exhibit a strong work ethic if you don’t value the company you work for. The more you care about your organization, the better of an employee you’ll be, and the better of a work ethic you’ll have.

·         Practice time management-

Good time management will ensure you get to work on time, meet deadlines, maintain a solid attendance record, and successfully complete projects and tasks without supervision.

·         Ensure your work is of high quality- 

Ensuring your work is of high quality and is the best you can do shows your employers that you’re dedicated to your job and are willing to put in the necessary effort.

·         Don’t shy away from hard work-
Those that persist in the face of challenge and change will quickly develop a reputation for having a good work ethic. Put your hand up to help with projects, offer colleagues assistance where you can, and join any workgroups that exist to solve higher-level organizational challenges. 

·         Always look for ways to improve yourself-
Be on a perpetual quest for self-betterment and advancement, seeking out opportunities to undertake workplace learning, further your network, or refine your existing skills. Be creative.  

·         Own your mistakes-
There’s absolutely no shame in making mistakes – they are inevitable, they happen to everyone, and they are often the source of the most valuable learnings in your career. Owning your mistakes is also an indicator of integrity, and an important quality for all roles that are highly-sought by employers.

 

Why is work ethics important in the workplace?

 

Workplace ethics ensures positive ambiance at the workplace. Workplace ethics leads to happy and satisfied employees who enjoy coming to work rather than treating it as a mere source of burden. Employees also develop a feeling of loyalty and attachment towards the organization.

 

What is a good example of ethics?

 

Examples of ethical behaviors in the workplace includes; obeying the company's rules, effective communication, taking responsibility, accountability, professionalism, trust and mutual respect for your colleagues at work. These examples of ethical behaviors ensure maximum productivity output at work

 

What demonstrates a strong work ethic?

If you have a strong work ethic, you likely possess other traits such as dependability, respectfulness, productivity, and collaboration, among others. For example, if you find work important and worthy of your best efforts, you will do things like, show up for work on time and complete tasks by their due date.

 

Conclusion:

 

1.    The single most tool and Key to open the door of success in the dynamic job market.

2.    Peoples with Works ethics demonstrate Creativity Innovation and productivity the game changer to survive and transform a business stand out and keep ahead of competition

3.    Workplace ethics is important as it enables management to treat all employees as equal and think from their perspective as well. Employees must have a say in their appraisal system. ... Management needs to make employees feel secure about their job and career. Unnecessary favoritism is against workplace ethics.

4.    Least, not the last- Good work ethic is an extremely positive soft skill that employees across all industries and levels of seniority should work to continually develop. Good work ethic doesn’t mean exhausting yourself or blindly doing other people’s work, rather, it means applying yourself and your skills in the most effective and rewarding way possible. Expect to enjoy your work more and increase your marketability as you develop a better work ethic throughout your career.

 

More Resources:

https://www.glassdoor.com/blog/guide/work-ethic-skills/

https://www.indeed.com/career-advice/career-development/tips-to-demonstrate-work-ethic

https://www.roberthalf.com.au/career-advice/career-development/work-ethic