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Feb 23, 2022
Introductory and My Career goal
Sep 11, 2021
Why 3 Cs Company Customer Communication out of CX marketing so important
3 Cs Company Customer Communication and Customer centricity is factor in this connected age.
Customer centric marketing; company, process, policy, culture influences the way everybody in the organization behaves and makes decisions. Regardless of their role, employees are keenly aware of how it could affect the customer. However, as the people who are primarily customer-facing, sales and marketing professionals typically have the most direct impact on the CX.
Marketing is dynamic and now a research hub, a creative lab and a growth engine — all in one. Marketing is a data-driven amalgamation of tools. Savvy investments and accurately measure and analyze the success of those investments in driving sales and revenue has earned marketers a strategic seat at the decision-making table. It will require customer relevance, Value, Happiness, Satisfaction all about Centricity- CUSTOMER FIRST.
Drive
traffic, pursuing though buyers journey helping them feel homely and friendly
with brand. Much more have to manage CRM, CDP,
CLM, and Retention & Loyalty. An enterprise has a lot to consider if it
wants to achieve this. There’s an explosion of data and touch points to manage.
The consumer privacy landscape grows tougher by the day. And companies need a
solution for surfacing accurate and trusted data in real time so they can move at the speed of their customers:
· Whether
a business or consumer, today's buyer is more Learned & Leaned Educated
informed; more conscious savvy, and more particular about the brands they
choose than ever before.
· Today’s
consumer craves brands that share their values and demonstrate that they
understand “me” at a personal level.
· Social
media booming age; Connectivity became inexpensive and usual in our day-to-day
life. Everybody socialize connected through Mobile Pages Groups Forums Meetups
Alumni and so on.
· Apps like Messenger
WhatsApp Skype Google Meet ZOOM and other Live Chats apps. Personalize
interaction is the new norm. Having a business model that revolves around
customer-centricity is essential. It helps the organization to achieve
a positive and personalized experience for their customers...
What is customer centricity: The importance of CX in the age of data?
What’s driving this trend? It turns out the digital
economy, which grew fast during the pandemic, added a new twist to an old
adage. Yes, customers are always right… and now they’re in complete control of
their relationships with brands. This twist adds significant complexity for
businesses looking to differentiate based on the experiences they offer.
Let’s look at the challenges surrounding customer centricity,
how enterprises tried to achieve it in the past, and why technology like new
customer data platforms (CDPs) are ideally suited to help accelerate this shift.
The
definition of customer centricity is the act of putting your customers at the
heart of everything an organization does. This requires deep understandings of
customer expectations and perceptions, as well as aligning across all facets of
the business, including – but not limited to – operations, product, marketing,
service, and sales in order to be truly customer-centric.
What
is meant by customer centricity?
Customer-centricity means putting the
customer first and at the center of everything that you do. ...
Customer-centric organizations take steps to understand the customer and act on
that understanding by creating a culture that empowers employees to make the
best decisions for both the customer and the company in parallel.
What
is an impact of customer-centric marketing?
A customer-centric culture empowers
marketers to increase loyalty and boost repeat sales through ongoing
communications that are valuable to customers.
What
is customer centricity and why is it important?
Customer centricity is an approach to doing
business that focuses on providing a positive customer experience in
order to drive profit and gain competitive advantage. ...
Customer-centricity helps you to build trust and loyalty of your customers, but
also a solid reputation.
Here Company at starting, Customer in the
Middle or center and Communication last to rapping up organization and customer
all together. Company is a Body, Customer is a HEART or revenue that infuses
blood to the organ or body, and communication is vain/wires that circulate
electricity/relation throughout.
Company- #1- C
”A company is a type of business. The definition of the term varies by country.
... It is often a business organization which makes goods or services in an
organized manner and sells them to the public for profit. It may also be a
non-profit organization. A company may hire people to be the staff of the
company.”
A type of Business or a business organization marketing goods
and services in an organized manner and sells them to public for profit.
Here Organization and organized manner is our
focal points. Manner depends on company policy. Here Customer Centricity taken
as a company policy. Customer is the
center means organized manner to make it HEART of marketing.
Customer
Value, Happiness, Satisfaction all about Centricity- CUSTOMER FIRST. Drive
traffic, pursuing though buyers journey helping them feel homely and friendly
with brand.
How to make customer Happy, Satisfied through
providing Helping Hearing Pre and after sales services. This is a matter of organizational
policy. Customer Centricity is not a FANCY word to put as a slogan only. Turn
into a customer-centric organizational policy that everybody understands
prioritizing the customer and focuses on this. This is essential for the
long-term success of the business.
C in the middle or center- Customer the HEART of any Business
A person who buys goods or services from a shop
or business is a customer. Or a person
of a specified kind with whom one has to deal. Customer Service,
Customer Care, Customer Value, Satisfaction, Happiness and so on…
C #3- Communications
The imparting or exchanging of information by speaking, writing, or using some other medium.
Two way connections- Means of sending or receiving information.
Communication is vain/wires that circulate electricity/relation inbound and outbound marketing. Combines company Customers and organizations HR to a common goal. Communication is a system or process to connect or circulate information.
The six major modes of communication in
marketing include advertising, digital marketing, direct marketing,
personal selling, public relations and sales promotion.
It’s important to communicate the value of any
product or service. But B2B buyers today demand more. Keeping your
customers satisfied with your product or service is non-negotiable.
Statistics &
Facts on Keeping Your Customers Happy
1. It costs 5x
as much to attract a new customer than to keep an existing one. (Source: seohosting.com)
2. 68% leave
brands because they are upset with the treatment they’ve received.
(Source: U.S.
Small Business Administration)
3. On average,
loyal customers are worth up to 10 times as much as their first purchase.
(Source: White
House Office of Consumer Affairs)
4. 48% of
customers who had a negative experience told 10 or more others. (Source:
Harvard Business Review)
People
of all backgrounds have been struggling with the answer to this question
for centuries, and for almost as long, marketing leaders have
been pondering the secret to customer happiness.
Unfortunately, most are still stumped. Keeping your customers
satisfied with your product or service is non-negotiable.
If
customers are unhappy, they won't just leave you, they'll add salt to the
wound, leaving you for one of your competitors, and the last thing any
business needs after a blow to the wallet is a bruised ego.
The
role of marketing today is as much about delighting existing customers as it
is attracting new ones. You want to make sure customers have a great
experience using your product or service so they not only buy again, but
ideally, spread the word through referrals or social media.
4 Keys to Keeping Customers Happy Through Inbound Marketing
·
Create
Customer-Focused Content. Customer-focused content is one of the most effective
ways of keeping your existing customers happy. ...
·
Build
a Relationship Through Social Media. ...
·
Ask
for Feedback. ...
· Look at the Analytics & Track Data.
Customer
Value, Happiness, Satisfaction all about Centricity- CUSTOMER FIRST. Drive
traffic, pursuing though buyers journey helping them feel homely and friendly
with brand.
Ask
yourself: Why are you bringing in customers?
It’s
not for one sale. The first transaction is a start, but what you’re really
acquiring is the opportunity to build long-lasting relationships. That’s why
it’s so important to consider how you’re interacting with your
customers. Business is going concern and building ongoing long-lasting
relationship is above all to be unique in the eyes of customer in all respect.
It will require to way communication to know better about your customers.
Marketers have been thinking about, teaching
and practicing the art of customer relevance since the first peddlers hawked their
wares. Yet each generation of marketers has claimed the invention of
customer-centricity without regard for the fact that relevance is an
evolutionary concept.
The
act of communication is now part of the relevance equation — not just what is
being communicated and where. The marketer’s responsibility to develop and
guide the message has never been more intricate.
The
five stages of customer-centric marketing
The
following five steps form the basis for a customer-centric marketing and
merchandising effort:
Stage
1: Collect
and analyze customer intelligence
Stage
2. Develop
customer requirements
Stage
3. Product
and process development
Stage
4. Message
development and delivery
Stage
5. Feedback
That’s where the Customer Data Platform (CDP)
comes in.
Where
the unique combination of online and offline data collection creates a
non-siloed, single customer view for highly personalized marketing campaigns. With the right tool, the potential is huge: unlocking the
opportunity to drastically improve your customer experience, making it faster,
easier, more consistent, and more convenient for the buyer.
Creating a Customer Lifecycle
Management (CLM) Framework
A customer lifecycle is often used to describe the various stages
a consumer must travel to purchase your product, but to provide a marketing
framework for communication with customers at each touch point in their
interaction with their brands; marketers often employ a Customer
Lifecycle Management (CLM).
Why Customer Centricity Is the Key to a Competitive Advantage
To develop a booming business in today’s world,
there are many factors that we have to put into place. One of such crucial factors
is the customers. In recent times, we place more emphasis on the customer’s
experience with a personalized and positive brand or business.
Organizational
customer-centric marketing: This time it’s personal
Centricity is about understanding what makes your customers
different and unique. A focus on positive customer
experiences whether it’s discovery, point-of-sale or post-sale communication.
Adds value by enabling differentiation from competitors who do not offer the
same…
Customer Value:
Customer value is the benefits a
customer gets after subtracting all the cost and effort involved to buy the
products/services. Win-Win emotional gain level of customer is the best
value.
What is customer value and why is it important to customer satisfaction?
Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that helps you to attract new customers in competitive business environments
Retention ≠ Loyalty
Retention does not equal loyalty.
A retained customer is one who continues to buy from your
brand.
A loyal customer prefers to buy from your brand.
They seek you out. They are your brand ambassador.
You can get people to come back and purchase again, thereby
retaining them, but retention is a short-term strategy. It feeds into loyalty
as a long-term strategy, whereby there is almost an emotional connection
between the brand and the buyer.
How to Create a Culture of Customer Centricity in Your Business
In a customer-centric organization, everybody understands
prioritizing the customer and focuses on this. This is essential for the
long-term success of the business. So, the decision-making and thinking
processes always put the customer at the center to provide a quality
experience. To create that culture
of customer centricity within a
business,
you must create awareness within the employees.
This is what makes the culture stick. Employees are able to uphold this culture even when no one is watching them. This will make it a part of them, and they will pass it on to future employees. This will continue until it’s ingrained in the organization’s culture. To achieve this, here are a few things you can do:
Make Everybody Work as a
Team
We
cannot overstate this. It takes teamwork to achieve customer-centricity in your
business. If different departments and individuals try to please customers
individually, they won’t go far.
Everybody
has to work together. Every department has to consider the other departments’
work to achieve this goal. Everyone has input in delivering the products or
services to the customer. So everyone has to work as a team, and individuals
while ensuring that the customers remain the priority. This will require more
interaction between the different departments.
Always Promote the Vision
In trying to achieve something like this, you can’t focus on goals
alone. You have to make sure that everyone sees the vision and feel like they
can be a part of it. You must continue to demonstrate this goal and share it
consistently. That’s why it is vital to share. An understanding of the view can
be the driving force that your employees need. It will make them think and act
to promote positive customer
experience.
Provide Training for Customer
Centricity
This is something that they are new to, so you do not expect that
they suddenly become customer-centric. It is a process, and it might require
some time. You must be patient and willing to give that time.
Leadership And Team Alignment
While technology allows us to constantly push
marketing boundaries (marketing automation, customer and behavior analytics,
social media, etc.), it can quickly become overwhelming and costly. On the flip
side, the delayed adoption of marketing technology can cost you customers and
revenue. That’s where leadership comes in. When you make marketing technology
decisions, hire staff and set expectations, think about it as an investment in
growth. With marketing automation, including built-in customer and behavior
analytics tools, marketing now owns a significant part of the customer journey
and can provide strategic insights, such as brand sentiment, buyer intent and
customer satisfaction levels, to sales and customer service. So instead of
treating your marketing as mainly a lead generation machine, use its insights
and capabilities to amplify efforts, iterate and pivot when needed.
Marketing Automation
Technology
It
seems like every day there’s a new marketing tool or platform that promises to
engage your customers like never before and set you apart from your
competitors. Stay focused. Broadly speaking, your marketing technology should
help you to address two needs: customer acquisition and marketing performance
measurement. Customer acquisition encompasses everything from email marketing
to advertising to content marketing, social media and more. In order to know
what works and what doesn’t, you need to be able to track and measure the
performance of each channel and individual campaign. The right marketing
automation tool can help you to do that.
Go-To-Market Strategy
With
the ability to measure everything from customer sentiment to revenue
contribution, marketing is no longer a creative function or an expense.
Marketing is now your growth engine, with a goal to attract the right customers
through the right channels at the right time with the right message. To make
sure marketing serves its purpose, create a go-to-market strategy. Your
strategy should define your target audiences, problem-solution fit and
messaging. It should also outline channels and tactics you’ll use to reach your
buyers and align sales and marketing around your business goals.
The strength and success of your strategy depend on the
data you use and your ability to execute as a team. It all comes together here
— team alignment, technology and leadership. A go-to-market strategy is your
map and framework to address all the moving pieces, including your marketing
investments. There’s a lot more to developing an effective go-to-market
strategy, but the key point here is to show the extent to which marketing today
can inform, guide and help execute your business goals.
Conclusion:
- Uphold the policy of Customer FIRST centricity
- Create a customer centric culture in all level of the organization
- A focus on positive customer experiences whether it’s discovery, point-of-sale or post-sale communication. Hearing back through surveys and feedback.
- It will require customer relevance, customer value, customer satisfaction and Happiness, CRM, CDP, CLM, Retention & Loyalty.
- Leadership And Team Alignment
- Marketing Automation Technology
- Go-To-Market Strategy
References & Resources:
https://www.moengage.com/blog/customer-centricity-is-the-key-to-your-growth-strategy/
https://customerthink.com/4-effective-strategies-to-build-a-customer-centric-culture/
https://exponea.com/blog/customer-centric-marketing/
https://www.paldesk.com/why-customer-centricity-is-the-key-to-a-competitive-advantage/
https://multichannelmerchant.com/marketing/customer-centric-communication/
https://www.eaglesflight.com/blog/how-a-customer-centric-culture-impacts-sales-marketing
https://www.the-future-of-commerce.com/2021/06/30/what-is-customer-centricity-definition/
Jun 16, 2021
What is the best way to become an expert in digital marketing so that I can help tech startups
Mindset first…is the game CHANGER and Marketer is the CHANGEMAKER to transform any business
Thanks for curetting such an important
question. Here emphasis goes on
1- “the best way to become
an expert in digital marketing”…
2- “I can help tech startups
in my city succeed”
I have been working on and thriving to
be the best digital marketer This question helps me out to REFRESH MY Know-how
sharpening by sharing. This is my pleasure…
First of all best way:
·
Digital Marketing has many variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one should
have a creative mind, data analysis, writing and editing, and technical skills
that you have to be won
·
Always YOU have to Take High ownership, Creative Critical
Solution provider Challenger Performer Growth Hacker, responsible for own as
well as the company's growth.
·
In-a-nutshell: YOU must be at least a bachelor's degree holder.
WON the all Mastery of a diverse set of skills: Educational Technical Soft Hard
Specialized skills for a niche industry, Managerial, Leadership, and
Interpersonal Communication Skills as a whole
Other than your all above qualities… you must be a CHANGEMAKER
Marketing that transforms a business-
infuse blood, REVENUE generator! Creativity Performance Achievement of GOALs to
drive success is a must!! So CUSTOMER FOCUS is a must!!!
You have to always win and Partnering
with buyers and Works, Ethics Honesty Integrity is my passion... to get the work
done on time….
Results always performance-driven +++
ROIs and KPIs Gaol to drive…
Notes:
1. You
may try some online courses from Google, Facebook, HubSpot, Udmey, or do some
internship to be job readiness and boost up your professionalisms.
2. Digital
Marketing is completely a TEAM PLAYING?ORIENTER Job… you must be collaborative
and empathetic…
Second- help tech startups:
·
Tech and business world is dynamic and agile: Data- Analytics,
and Matrix driven. I will require 20+ tools to know how … true and tried up …
·
Modern buyers gathering knowledge/info about products and brands
through a web search. SEO importance comes first… you must be a master in SEO…
most importantly on-page SEO along with Off-page and Tech-SEO hands-on…
·
AI surfing relevant content through Local Search and Nearby BIZ
in the forms of search results: Organic, Text, PPC ads, Audios, Videos, Podcast
allis Contents… so you must be well versed
·
Tech startups or SaaS marketing a bit different… so you have to
gather SaaS knowledge…
·
Creates SM content for networks Face
book, LinkedIn for particular interest and more direct interaction with users,
customers
·
Once you’ve created website pages that are optimized for search,
you’ll want to optimize that content on SM as well. When it comes to using
metadata as part of your SEO strategy, you want the metadata words and phrases
to match the needs and voice of your target audience. Know how to GEO targeting
·
Social media is the king of modern marketing and should have to
know all about…
Conclusion:
1. Research
Planning SEO Content Creations, Social Media Presence, Drive traffic to
customers site, Funnel building, Lead Generation to Sales convert to revenue...
we are here to HELP you out by partnering with YOUR journey...
2. You
may try GMB (Google My Business) listing for FREE
Marketing Consultant in Chittagong
https://baba-home-marketing-consultant.business.site/
And spread the novel words that you are
looking for in your city TECH STARTUP how can you“…help tech startups in
my city succeeds” Brand and Promote yourself ...
Wishing you a successful journey grow
with your CITY grows…
Cheers
and best wishes…
Sep 7, 2020
How to make a human impact in a digital world
Hello world of Employers, Hiring managers, Readers and
Followers!
Digital Darwinism: Survival of the Fittest
in the Age of Business Disruption and agile Marketing
To transform and sustain in the market is the FOCUS of all.
Preface:
I LIVES AND BREATHE IN,
OBSESSED INTERACTIVE SAVVY SOCIAL DIGITAL SALES MARKETER, A TRENDSETTER- a
high-performance individual
AN Entrepreneurial DNA- 1983-1997 about 15+ years of traditional track CEO/Founder of 100% Export oriented Printing
& Packaging industry.
1997-2007- about 10+ year’s semi-digitized
arena home and abroad… Executive Director, Manager home and abroad…
And 2008- Present about12 years
of the digitized track with the niche market, freelancer, virtual service provider,
Digital Marketing specialists and Digital marketer Internships, a bunch of online
e-learning and certifications
In total- about 36+ years of a track with sales and marketing, business development plus more… combination of traditional
and the digital age: Human Intelligence (HI) and Artificial Intelligence (AI), a Mix up of old and new marketing talent.
Thriving- a challenger and love to take the challenges of sales
and Digital Marketing.
I have been applying and answering FAQs to these regards and would
like to summarize some of my answers to this end for your appraisal:
Topic:
What is the relationship between human intelligence and
artificial intelligence in marketing?
Human intelligence revolves around
adapting to the environment using a combination of several cognitive processes.
The field of Artificial intelligence focuses on designing
machines that can mimic human behavior.
The End HUMAN is the king of
marketing.
HOW marketing featured the
business to humans?
Marketing professionals are Human
to customers are human: flesh and blood.
Numerous Tools, Tech, and apps are used in marketing by human hands. Ultimate
drivers and game-changer HUMAN converts to LEAD sales whatever… B2B B2C
whatever
The marketing executives and customers both are human. Marketing
strategy and customers= human convert to revenue.
When comes the question of
launching products in the market it is important to research all about the
prevailing market condition of the same products, competitor, prices, quality,
brand voice, plus more using tools and insights.
Here comes the question
AI, data, robotics, copying, thief ting, stealing from others.
HOW
TO USE DATA ANALYTICS TO DRIVE BETTER BUSINESS INSIGHTS
Collaborative Intelligence: Humans and AI Are Joining
Forces
Humans and machines can
enhance each other's strengths. ...
Artificial intelligence is
becoming good at many “human”
jobs—diagnosing disease…
The second wave of digital marketing was sparked by the rise of social media…
Today, the technology exists to help build a complete picture
of each customer in…
With this kind of non-stop access, combined with consumer power in sharing…
In recent years, the importance of digital marketing has become paramount. ...
While allowing you to
benefit from these state-of-the-art technologies greatly
This is most often
accomplished through a combination of social media marketing and…
Ways that show you
respect them and value them as human beings.
How should businesses create an effective digital marketing strategy without having to compromise human connections?
Social media interactions; Recognize the audience; Mix up old and new marketing strategies
What is human-centric marketing?
“Human-centric
marketing is defined by brands that approach engaging their current
and prospective customers via advertising and marketing tactics
as whole human beings with hearts, minds, and spirits,” said
Philip Kotler, author of more than 20 marketing books and
father of a modern marketing strategy.
Human-Centered Marketing uses a
combination of research, empathy, design-thinking, and an agile mindset along
with creating business alignment across marketing, sales, product, and engineering
because the humans on
the inside matter just as much as prospects and customers.
Human-
Centered
Marketing
How to make a human impact in a digital world
By 2020 it is estimated
that at least 50% of the workforce will be millennials who are tech-savvy
individuals and operate quite differently from generations before. They have
never known a world without computers or the internet and see digitization as
an advantage. They embrace technology and are to a large degree driving its
implementation. Already AI systems are being incorporated into many aspects of
businesses including data analytics and customer service.
Does this mean that in the future the remainder of the workforce will be made up of robots?
As technology gets more
deeply integrated into our daily lives and in business operations, many people
are asking the questions; what does the future of work look like?
What impact will
technology have on organizational cultures, customer behavior, and people
interactions?
And how can these
technologies are used to enhance business operations and customer experiences?
The
Impact of Technology
Technology brings with
it many advantages and opportunities if it is implemented in a way that seeks
to complement and enhance the workforce rather than simply replace it. There
are many tasks that robots can complete with greater efficiency and accuracy
then humans, but there are also other tasks in which humans simply cannot be
replaced.
Customers may enjoy the efficiency offered by technology, but when there’s a glitch that they cannot
resolve themselves, more often than not they reach out to another human to help
them.
The impact of technology
and its changing effect on the marketplace is something that businesses will
need to adapt to. And keeping the human element in this increasingly digital world is going to be vital if businesses hope to create better employee
engagement and customer experiences.
The working environment is rapidly changing as technology becomes more
affordable, more advanced, and more personal. Customers expect better
access to information, products, and services and because they know the
data is freely available, they want all of that with a personal touch.
For employees there is an increased level of complexity, but therein lies
the opportunity. Technology can help in finding more efficient ways to do
things.
The Human Touch: Achieve Humanization in A Digital
Marketing World
As people, we trust
other people more than machines. We know this, yet in marketing, we rely so
heavily on a digital world to create marketing campaigns despite knowing that
human interaction would win every time! In an online space, how can we get
across that feeling of face-to-face interaction, marketing to buyers on a level
that goes beyond screen-deep?
- How
you can implement a “human” approach to benefit band awareness and lead
generation
- How humanization can
protect the future of your marketing strategy
The good news is as businesses start to realize that
a human touch in the customer journey is critical, we will soon see a shift
from automation being a gatekeeper to being a facilitator.
Competencies
and character qualities will become much more important. In the digital age, we
will need qualities such as curiosity, empathy, adaptability, and emotional agility. With these
qualities, workers can add value to the use of smart
automation.
The customer retention definition in marketing is the process of engaging
existing customers to continue buying products or services from your business.
The best customer retention tactics enable you to form
lasting relationships with consumers who will become loyal to your brand. Customer-centricity helps you to build trust
and loyalty of your customers, but also a solid reputation
How Marketing
Technology Enables Brands To Be More Human
Automation in marketing can be a really great option for
any business—as
long as it’s implemented well. Freeing marketers from the more mundane and
repetitive tasks that sometimes come along with the job, allow them more time
to focus on the bigger picture. But don’t think you can “let the machines do
the talking”—sloppy, boring or even “robotic” feeling marketing is rarely
effective, especially in the modern digital era where speed and pin-pointed
relevance is crucial to the survival of any kind of company. There’s simply no
room for mediocrity when it comes to appealing to customers and automating too
much destroys the human engagement factor vital to a successful digital
marketing strategy.
Automating The Human Experience
Automated marketing technology can improve the entire scope of
the marketing experience by leveraging new concepts that change how businesses
engage with customers. Understanding big data—especially new sources of
customer information from the Internet of Things (IoT), social media usage,
user-generated content, and the use of sensors—will undoubtedly produce
opportunities for effective and useful automated processes. And while the entire concept of big data relies on sound analytics to ensure the collection
of information is utilized to its greatest effect, and automating the process
should seem like a no-brainer, you still need an experienced—and warm—body to
provide the deep thinking and analysis needed to make sense of the numbers.
Marketing automation technology has evolved, and
today there are new devices and platforms, marketers should be familiar with,
as they can be a lot of help in determining which part of a marketing strategy
is actually working: Where in a campaign did consumers engage most effectively,
for example, and where should tweaks be made. The time saved and data collected
through automation could potentially trigger more brands to spend more time and
resources on the most important part of any strategy—their customer base. In
fact, if considering using automation, make sure you aren't letting it detract
from the customer experience.
Market
To Your Customers’ Emotions
Marketers, unfortunately, fail to
maximize the human potential of the digital age far too often and see
diminishing returns in their strategic initiatives. Automation shares a portion
of the guilt in this regard—far too many marketing strategies have relied too
heavily on automated processes that destroy the human factor of interacting
with customers. A shrewd marketing professional will ensure their automation
technology is used to save time on mundane data collection and analytics, without
letting it govern the ways they interact with their audience. This, in turn,
frees up more resources to be spent on engaging with customers. Creating an
individualized approach to marketing with emotionally charged and exciting
interactions is vital to staying relevant and valuable to your customers.
The End of Marketing: Humanizing Your Brand in the Age of Social
Digital Media and AI- to keep you ahead of…
Are
your marketing strategies taking advantage of the massive leaps in
technological innovation to reach your customers when—and where—it
matters?
In the arms race that is modern marketing, failure to capitalize on advances
in emerging technologies such as AI can
result in customer engagement levels far behind your tech-enhanced competitors.
In today’s hyper-personalized world the human effort required to craft truly personalized, large-scale
marketing and advertising has made it virtually impossible to target buyers
with surgical-like precision.
Thanks to artificial
intelligence, however, we now have the tools to do just this—making it easier
than ever to find, connect with, and convert prospects.
Just as importantly, artificial
intelligence is allowing for the streamlining of marketing processes, lifting
the prohibitive costs that once impeded efforts to enhance 1:1
communication and individualized content.
How you can use a “human” approach to benefit
band awareness and lead generation. How humanization can
protect the future of your marketing strategy.
Strategic marketing: SEO strategy, Content strategy, Social
Media Marketing Strategy, Digital Marketing strategy…. Some total consist of
strategies and to LEAD requires TEAM WORKS- “HUMANS” to transform a business through purposeful
drive to add 5Ps- purpose to make money…the ultimate goal…
We live in a
noisy world. Nowadays to stand out as a brand you either have to offer an
unparalleled customer experience or become a really engaging storyteller or
both.
A)
third
highlights that consumers can view brands in ways that are ... the brand's actions,
B)
And how
consumers choose to interact
with the brand in the future.
C)
Both
... protects customers
and makes them feel powerful in overcoming ... Strategic relationship management and service
brand marketing.
We live in an age rich with invaluable data that
offers brands and businesses a wealth of insight into the thoughts, feelings,
needs, and desires of their target audience. And these insights are invaluable
to the ongoing success of any organization.
But, with a wealth of metrics available readily at our
fingertips, it’s all too easy to focus on the data alone and move away from one
of the most important elements of any successful digital marketing
campaign: the human aspect.
As competition turns into a game of who can generate the best and greatest number of ideas, creativity scholars are being asked pointed questions about their research.
·
Studies suggest that consumers are 53% more
likely to engage with a business they can contact in real-time - a testament to
the vital importance of personal connections in today’s hyper-connected digital
age.
·
With so many touchpoints and so much to consider, appealing to
the right customers in a way that isn’t viewed as promotional or overly
corporate can seem like a colossal challenge. In this article, we explore how to
humanize your organization's digital marketing efforts.
·
Today's digital natives crave answers to their questions and
solutions to their problems in an instant, which means the ability to spark up
conversations and react to your prospects in real-time is an invaluable way to demonstrate your brand’s human side.
·
In the digital realm, people expect a personalized relationship
with brands and expect communications that are tailored to their specific
queries, curiosities, needs, and problems.
·
By ensuring that every one of your people-facing touchpoints is
responsive, providing immediate answers to queries, timely solutions to problems
and sharing the right content with the right people, at the right time, you
will ultimately forge relationships that will add value to the growth and
evolution of your brand.
·
Brand loyalty,
and customer retention definition in marketing is the process of
engaging existing customers to continue buying products or services from your
business.
·
The best customer retention tactics
enable you to form lasting relationships with consumers
who will become loyal to your brand? Customer-centricity helps
you to build trust and loyalty of your customers, but also a solid
reputation.
·
ATTRACT, COVERT, and RETAIN – retention is a game-changer. Cheaper to retain existing customers than acquire new ones is the fact.
5% customer retention increase boosts profits by 25% to 95%
In a world where we are being touched by hundreds of brands and
adverts every day, how can you build a strong relationship with your consumers?
Through communication tools, and human efforts we can build strong bondage with our customers. Trusted relationships are so important in uncertain times
Last Thoughts
Engaging
your customers with a human touch will help build a competitive advantage and
one that allows you to learn faster and smarter than the competitors.
Humanization helps brands form real human
connections with their customers. While data is integral to the ability
to develop and evolve the marketing efforts, making informed decisions that
drive growth and evolution, the way in which I can deliver the initiatives will
ultimately determine your success.
Take the time to humanize your organization's marketing
efforts today to reap the rewards long into the future.
Notes:
Having a combination of the traditional and digital age: Human Intelligence (HI) and Artificial Intelligence (AI), a Mix up of old and new market talent. I can transform your business by performance pro-following 3X ROI…and automation apps to grow 24/7
Innovative leaders are creative visionaries who have big ideas and, most importantly, can motivate people around them to turn those ideas into reality- ultimately the end marketing comes true by the hands of HUMAN touch.
The human touch: achieve humanization in a digital
marketing world
Individuals, teams, and organizations
differ in their creative problem-solving styles. I can manage these styles that
can have a significant effect on performance.
References:
https://www.insightsforprofessionals.com/marketing/digital-marketing/the-human-touch
THE END