Showing posts with label Marketing Savvy. Show all posts
Showing posts with label Marketing Savvy. Show all posts

Feb 23, 2022

Introductory and My Career goal



Inspire thriving in helping to grow your business by providing Creative Innovative Solutions and converting my skills into revenue.  HIRE ME... 


Niche job: Digital Social Media Marketing Admin Support, Executive Assistant, and Business Development And Project Management Savvy services provider. 



I believe in works ethics honesty integrity always won, take the responsibility for carrier and company growth.



Looking for a working environment where work ethics honesty integrity evaluates and judgment. 

Sep 11, 2021

Why 3 Cs Company Customer Communication out of CX marketing so important

3 Cs Company Customer Communication and Customer centricity is factor in this connected age. 


Customer centric marketing; company, process, policy, culture influences the way everybody in the organization behaves and makes decisions. Regardless of their role, employees are keenly aware of how it could affect the customer. However, as the people who are primarily customer-facing, sales and marketing professionals typically have the most direct impact on the CX.

Marketing is dynamic and now a research hub, a creative lab and a growth engine — all in one. Marketing is a data-driven amalgamation of tools. Savvy investments and accurately measure and analyze the success of those investments in driving sales and revenue has earned marketers a strategic seat at the decision-making table. It will require customer relevance, Value, Happiness, Satisfaction all about Centricity- CUSTOMER FIRST.

Drive traffic, pursuing though buyers journey helping them feel homely and friendly with brand. Much more have to manage CRM, CDP, CLM, and Retention & Loyalty. An enterprise has a lot to consider if it wants to achieve this. There’s an explosion of data and touch points to manage. The consumer privacy landscape grows tougher by the day. And companies need a solution for surfacing accurate and trusted data in real time so they can move at the speed of their customers:

·       Whether a business or consumer, today's buyer is more Learned & Leaned Educated informed; more conscious savvy, and more particular about the brands they choose than ever before. 

·       Today’s consumer craves brands that share their values and demonstrate that they understand “me” at a personal level.

·       Social media booming age; Connectivity became inexpensive and usual in our day-to-day life. Everybody socialize connected through Mobile Pages Groups Forums Meetups Alumni and so on.

·       Apps like Messenger WhatsApp Skype Google Meet ZOOM and other Live Chats apps. Personalize interaction is the new norm. Having a business model that revolves around customer-centricity is essential. It helps the organization to achieve a positive and personalized experience for their customers...


What is customer centricity: The importance of CX in the age of data?

What’s driving this trend? It turns out the digital economy, which grew fast during the pandemic, added a new twist to an old adage. Yes, customers are always right… and now they’re in complete control of their relationships with brands. This twist adds significant complexity for businesses looking to differentiate based on the experiences they offer.

Let’s look at the challenges surrounding customer centricity, how enterprises tried to achieve it in the past, and why technology like new customer data platforms (CDPs) are ideally suited to help accelerate this shift.

 

The definition of customer centricity is the act of putting your customers at the heart of everything an organization does. This requires deep understandings of customer expectations and perceptions, as well as aligning across all facets of the business, including – but not limited to – operations, product, marketing, service, and sales in order to be truly customer-centric.

 

What is meant by customer centricity?

Customer-centricity means putting the customer first and at the center of everything that you do. ... Customer-centric organizations take steps to understand the customer and act on that understanding by creating a culture that empowers employees to make the best decisions for both the customer and the company in parallel.

 

What is an impact of customer-centric marketing?

A customer-centric culture empowers marketers to increase loyalty and boost repeat sales through ongoing communications that are valuable to customers.

 

What is customer centricity and why is it important?

Customer centricity is an approach to doing business that focuses on providing a positive customer experience in order to drive profit and gain competitive advantage. ... Customer-centricity helps you to build trust and loyalty of your customers, but also a solid reputation.

 

Here Company at starting, Customer in the Middle or center and Communication last to rapping up organization and customer all together. Company is a Body, Customer is a HEART or revenue that infuses blood to the organ or body, and communication is vain/wires that circulate electricity/relation throughout.

 


Company- #1- C


”A company is a type of business. The definition of the term varies by country. ... It is often a business organization which makes goods or services in an organized manner and sells them to the public for profit. It may also be a non-profit organization. A company may hire people to be the staff of the company.”

 

A type of Business or a business organization marketing goods and services in an organized manner and sells them to public for profit.

 

Here Organization and organized manner is our focal points. Manner depends on company policy. Here Customer Centricity taken as a company policy. Customer is the center means organized manner to make it HEART of marketing.

 

Customer Value, Happiness, Satisfaction all about Centricity- CUSTOMER FIRST. Drive traffic, pursuing though buyers journey helping them feel homely and friendly with brand.

 

How to make customer Happy, Satisfied through providing Helping Hearing Pre and after sales services. This is a matter of organizational policy. Customer Centricity is not a FANCY word to put as a slogan only. Turn into a customer-centric organizational policy that everybody understands prioritizing the customer and focuses on this. This is essential for the long-term success of the business.

 


C in the middle or center- Customer the HEART of any Business

A person who buys goods or services from a shop or business is a customer.  Or a person of a specified kind with whom one has to deal. Customer Service, Customer Care, Customer Value, Satisfaction, Happiness and so on…

 

C #3- Communications

 

The imparting or exchanging of information by speaking, writing, or using some other medium.

Two way connections- Means of sending or receiving information.    

Communication is vain/wires that circulate electricity/relation inbound and outbound marketing. Combines company Customers and organizations HR to a common goal. Communication is a system or process to connect or circulate information.

The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.

It’s important to communicate the value of any product or service. But B2B buyers today demand more. Keeping your customers satisfied with your product or service is non-negotiable. 

 

Statistics & Facts on Keeping Your Customers Happy

1. It costs 5x as much to attract a new customer than to keep an existing one. (Source: seohosting.com

2. 68% leave brands because they are upset with the treatment they’ve received. (Source: U.S. Small Business Administration)

3. On average, loyal customers are worth up to 10 times as much as their first purchase. (Source: White House Office of Consumer Affairs)

4. 48% of customers who had a negative experience told 10 or more others. (Source: Harvard Business Review)

People of all backgrounds have been struggling with the answer to this question for centuries, and for almost as long, marketing leaders have been pondering the secret to customer happiness. Unfortunately, most are still stumped. Keeping your customers satisfied with your product or service is non-negotiable. 

 

If customers are unhappy, they won't just leave you, they'll add salt to the wound, leaving you for one of your competitors, and the last thing any business needs after a blow to the wallet is a bruised ego. 

 

The role of marketing today is as much about delighting existing customers as it is attracting new ones. You want to make sure customers have a great experience using your product or service so they not only buy again, but ideally, spread the word through referrals or social media. 

  

4 Keys to Keeping Customers Happy Through Inbound Marketing

·         Create Customer-Focused Content. Customer-focused content is one of the most effective ways of keeping your existing customers happy. ...

·         Build a Relationship Through Social Media. ...

·         Ask for Feedback. ...

·         Look at the Analytics & Track Data. 

Customer Value, Happiness, Satisfaction all about Centricity- CUSTOMER FIRST. Drive traffic, pursuing though buyers journey helping them feel homely and friendly with brand.

 

Ask yourself: Why are you bringing in customers?

It’s not for one sale. The first transaction is a start, but what you’re really acquiring is the opportunity to build long-lasting relationships. That’s why it’s so important to consider how you’re interacting with your customers. Business is going concern and building ongoing long-lasting relationship is above all to be unique in the eyes of customer in all respect. It will require to way communication to know better about your customers.

 

Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation of marketers has claimed the invention of customer-centricity without regard for the fact that relevance is an evolutionary concept.

 

The act of communication is now part of the relevance equation — not just what is being communicated and where. The marketer’s responsibility to develop and guide the message has never been more intricate.

The five stages of customer-centric marketing

 

The following five steps form the basis for a customer-centric marketing and merchandising effort:

Stage 1: Collect and analyze customer intelligence

Stage 2. Develop customer requirements

Stage 3. Product and process development

Stage 4. Message development and delivery

Stage 5. Feedback

 

That’s where the Customer Data Platform (CDP) comes in.

Where the unique combination of online and offline data collection creates a non-siloed, single customer view for highly personalized marketing campaigns. With the right tool, the potential is huge: unlocking the opportunity to drastically improve your customer experience, making it faster, easier, more consistent, and more convenient for the buyer.

 

Creating a Customer Lifecycle Management (CLM) Framework

A customer lifecycle is often used to describe the various stages a consumer must travel to purchase your product, but to provide a marketing framework for communication with customers at each touch point in their interaction with their brands; marketers often employ a Customer Lifecycle Management (CLM).

 

Why Customer Centricity Is the Key to a Competitive Advantage

To develop a booming business in today’s world, there are many factors that we have to put into place. One of such crucial factors is the customers. In recent times, we place more emphasis on the customer’s experience with a personalized and positive brand or business. 

 

Organizational customer-centric marketing: This time it’s personal

Centricity is about understanding what makes your customers different and unique. A focus on positive customer experiences whether it’s discovery, point-of-sale or post-sale communication. Adds value by enabling differentiation from competitors who do not offer the same… 

 

Customer Value:

Customer value is the benefits a customer gets after subtracting all the cost and effort involved to buy the products/services. Win-Win emotional gain level of customer is the best value.

 

What is customer value and why is it important to customer satisfaction?

Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that helps you to attract new customers in competitive business environments

Retention ≠ Loyalty

Retention does not equal loyalty. 
A retained customer is one who continues to buy from your brand. 
A loyal customer prefers to buy from your brand. They seek you out. They are your brand ambassador.

You can get people to come back and purchase again, thereby retaining them, but retention is a short-term strategy. It feeds into loyalty as a long-term strategy, whereby there is almost an emotional connection between the brand and the buyer.

 

How to Create a Culture of Customer Centricity in Your Business 

In a customer-centric organization, everybody understands prioritizing the customer and focuses on this. This is essential for the long-term success of the business. So, the decision-making and thinking processes always put the customer at the center to provide a quality experience. To create that culture of customer centricity within a business, you must create awareness within the employees.

 

This is what makes the culture stick. Employees are able to uphold this culture even when no one is watching them. This will make it a part of them, and they will pass it on to future employees. This will continue until it’s ingrained in the organization’s culture. To achieve this, here are a few things you can do:

 

Make Everybody Work as a Team 

We cannot overstate this. It takes teamwork to achieve customer-centricity in your business. If different departments and individuals try to please customers individually, they won’t go far.

Everybody has to work together. Every department has to consider the other departments’ work to achieve this goal. Everyone has input in delivering the products or services to the customer. So everyone has to work as a team, and individuals while ensuring that the customers remain the priority. This will require more interaction between the different departments. 

 

Always Promote the Vision 

In trying to achieve something like this, you can’t focus on goals alone. You have to make sure that everyone sees the vision and feel like they can be a part of it. You must continue to demonstrate this goal and share it consistently. That’s why it is vital to share. An understanding of the view can be the driving force that your employees need. It will make them think and act to promote positive customer experience

 

Provide Training for Customer Centricity 

This is something that they are new to, so you do not expect that they suddenly become customer-centric. It is a process, and it might require some time. You must be patient and willing to give that time. 

 

Leadership And Team Alignment

While technology allows us to constantly push marketing boundaries (marketing automation, customer and behavior analytics, social media, etc.), it can quickly become overwhelming and costly. On the flip side, the delayed adoption of marketing technology can cost you customers and revenue. That’s where leadership comes in. When you make marketing technology decisions, hire staff and set expectations, think about it as an investment in growth. With marketing automation, including built-in customer and behavior analytics tools, marketing now owns a significant part of the customer journey and can provide strategic insights, such as brand sentiment, buyer intent and customer satisfaction levels, to sales and customer service. So instead of treating your marketing as mainly a lead generation machine, use its insights and capabilities to amplify efforts, iterate and pivot when needed. 

 

Marketing Automation Technology

It seems like every day there’s a new marketing tool or platform that promises to engage your customers like never before and set you apart from your competitors. Stay focused. Broadly speaking, your marketing technology should help you to address two needs: customer acquisition and marketing performance measurement. Customer acquisition encompasses everything from email marketing to advertising to content marketing, social media and more. In order to know what works and what doesn’t, you need to be able to track and measure the performance of each channel and individual campaign. The right marketing automation tool can help you to do that. 

 

Go-To-Market Strategy

With the ability to measure everything from customer sentiment to revenue contribution, marketing is no longer a creative function or an expense. Marketing is now your growth engine, with a goal to attract the right customers through the right channels at the right time with the right message. To make sure marketing serves its purpose, create a go-to-market strategy. Your strategy should define your target audiences, problem-solution fit and messaging. It should also outline channels and tactics you’ll use to reach your buyers and align sales and marketing around your business goals. 

The strength and success of your strategy depend on the data you use and your ability to execute as a team. It all comes together here — team alignment, technology and leadership. A go-to-market strategy is your map and framework to address all the moving pieces, including your marketing investments. There’s a lot more to developing an effective go-to-market strategy, but the key point here is to show the extent to which marketing today can inform, guide and help execute your business goals. 

 

Conclusion:

  1. Uphold the policy of Customer FIRST centricity
  2. Create a customer centric culture in all level of the organization
  3. A focus on positive customer experiences whether it’s discovery, point-of-sale or post-sale communication. Hearing back through surveys and feedback.
  4. It will require customer relevance, customer value, customer satisfaction and Happiness, CRM, CDP, CLM, Retention & Loyalty. 
  5. Leadership And Team Alignment
  6.  Marketing Automation Technology
  7. Go-To-Market Strategy

References & Resources:

https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/09/marketings-role-in-building-a-customer-centric-company/ 

https://www.moengage.com/blog/customer-centricity-is-the-key-to-your-growth-strategy/

https://customerthink.com/4-effective-strategies-to-build-a-customer-centric-culture/

https://exponea.com/blog/customer-centric-marketing/

https://www.paldesk.com/why-customer-centricity-is-the-key-to-a-competitive-advantage/  

https://multichannelmerchant.com/marketing/customer-centric-communication/ 

https://www.eaglesflight.com/blog/how-a-customer-centric-culture-impacts-sales-marketing

https://www.the-future-of-commerce.com/2021/06/30/what-is-customer-centricity-definition/  

 

Jun 16, 2021

What is the best way to become an expert in digital marketing so that I can help tech startups


Mindset first…is the game CHANGER and Marketer is the CHANGEMAKER to transform any business


Thanks for curetting such an important question. Here emphasis goes on

1- “the best way to become an expert in digital marketing”…

2- “I can help tech startups in my city succeed”

I have been working on and thriving to be the best digital marketer This question helps me out to REFRESH MY Know-how sharpening by sharing. This is my pleasure…

First of all best way:

·         Digital Marketing has many variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills that you have to be won

·         Always YOU have to Take High ownership, Creative Critical Solution provider Challenger Performer Growth Hacker, responsible for own as well as the company's growth.

·         In-a-nutshell: YOU must be at least a bachelor's degree holder. WON the all Mastery of a diverse set of skills: Educational Technical Soft Hard Specialized skills for a niche industry, Managerial, Leadership, and Interpersonal Communication Skills as a whole


Other than your all above qualities… you must be a CHANGEMAKER

Marketing that transforms a business- infuse blood, REVENUE generator! Creativity Performance Achievement of GOALs to drive success is a must!! So CUSTOMER FOCUS is a must!!!

You have to always win and Partnering with buyers and Works, Ethics Honesty Integrity is my passion... to get the work done on time….

Results always performance-driven +++ ROIs and KPIs Gaol to drive…

Notes:

1.       You may try some online courses from Google, Facebook, HubSpot, Udmey, or do some internship to be job readiness and boost up your professionalisms.

2.       Digital Marketing is completely a TEAM PLAYING?ORIENTER Job… you must be collaborative and empathetic…

Second- help tech startups:

·         Tech and business world is dynamic and agile: Data- Analytics, and Matrix driven. I will require 20+ tools to know how … true and tried up …

·         Modern buyers gathering knowledge/info about products and brands through a web search. SEO importance comes first… you must be a master in SEO… most importantly on-page SEO along with Off-page and Tech-SEO hands-on…

·         AI surfing relevant content through Local Search and Nearby BIZ in the forms of search results: Organic, Text, PPC ads, Audios, Videos, Podcast allis Contents… so you must be well versed

·         Tech startups or SaaS marketing a bit different… so you have to gather SaaS knowledge…

·         Creates SM content for networks Face book, LinkedIn for particular interest and more direct interaction with users, customers

·         Once you’ve created website pages that are optimized for search, you’ll want to optimize that content on SM as well. When it comes to using metadata as part of your SEO strategy, you want the metadata words and phrases to match the needs and voice of your target audience. Know how to GEO targeting

·         Social media is the king of modern marketing and should have to know all about…

Conclusion:

1.      Research Planning SEO Content Creations, Social Media Presence, Drive traffic to customers site, Funnel building, Lead Generation to Sales convert to revenue... we are here to HELP you out by partnering with YOUR journey...

2.       You may try GMB (Google My Business) listing for FREE

Baba Home

Marketing Consultant in Chittagong

https://baba-home-marketing-consultant.business.site/

 

And spread the novel words that you are looking for in your city TECH STARTUP how can you“…help tech startups in my city succeeds” Brand and Promote yourself ...

Wishing you a successful journey grow with your CITY grows…

Cheers and best wishes…


Sep 7, 2020

How to make a human impact in a digital world

Hello world of Employers, Hiring managers, Readers and Followers!

 

Digital Darwinism: Survival of the Fittest in the Age of Business Disruption and agile Marketing

To transform and sustain in the market is the FOCUS of all. 


Preface:

 

I LIVES AND BREATHE IN, OBSESSED INTERACTIVE SAVVY SOCIAL DIGITAL SALES MARKETER, A TRENDSETTER- a high-performance individual

 

AN Entrepreneurial DNA- 1983-1997 about 15+ years of traditional track CEO/Founder of 100% Export oriented Printing & Packaging industry.  

 

1997-2007- about 10+ year’s semi-digitized arena home and abroad… Executive Director, Manager home and abroad…

 

And 2008- Present about12 years of the digitized track with the niche market, freelancer, virtual service provider, Digital Marketing specialists and Digital marketer Internships, a bunch of online e-learning and certifications 

 

In total- about 36+ years of a track with sales and marketing, business development plus more… combination of traditional and the digital age: Human Intelligence (HI) and Artificial Intelligence (AI), a Mix up of old and new marketing talent.

 

Thriving- a challenger and love to take the challenges of sales and Digital Marketing.

 

I have been applying and answering FAQs to these regards and would like to summarize some of my answers to this end for your appraisal:

 

Topic:

 

What is the relationship between human intelligence and artificial intelligence in marketing?

 

Human intelligence revolves around adapting to the environment using a combination of several cognitive processes. The field of Artificial intelligence focuses on designing machines that can mimic human behavior.

The End HUMAN is the king of marketing.

HOW marketing featured the business to humans?

 Marketing professionals are Human to customers are human: flesh and blood.

Numerous Tools, Tech, and apps are used in marketing by human hands. Ultimate drivers and game-changer HUMAN converts to LEAD sales whatever… B2B B2C whatever

The marketing executives and customers both are human. Marketing strategy and customers= human convert to revenue. 

When comes the question of launching products in the market it is important to research all about the prevailing market condition of the same products, competitor, prices, quality, brand voice, plus more using tools and insights.

Here comes the question AI, data, robotics, copying, thief ting, stealing from others.



HOW TO USE DATA ANALYTICS TO DRIVE BETTER BUSINESS INSIGHTS


Collaborative Intelligence: Humans and AI Are Joining Forces

 

Humans and machines can enhance each other's strengths. ... 

Artificial intelligence is becoming good at many “human” jobs—diagnosing disease…

 

The second wave of digital marketing was sparked by the rise of social media…

Today, the technology exists to help build a complete picture of each customer in…

With this kind of non-stop access, combined with consumer power in sharing…

 

In recent years, the importance of digital marketing has become paramount. ...

While allowing you to benefit from these state-of-the-art technologies greatly

This is most often accomplished through a combination of social media marketing and…

Ways that show you respect them and value them as human beings.

How should businesses create an effective digital marketing strategy without having to compromise human connections?



Social media interactions; Recognize the audience; Mix up old and new marketing strategies

 

What is human-centric marketing?

 

Human-centric marketing is defined by brands that approach engaging their current and prospective customers via advertising and marketing tactics as whole human beings with hearts, minds, and spirits,” said Philip Kotler, author of more than 20 marketing books and father of a modern marketing strategy.

Human-Centered Marketing uses a combination of research, empathy, design-thinking, and an agile mindset along with creating business alignment across marketing, sales, product, and engineering because the humans on the inside matter just as much as prospects and customers.

 

Human-
Centered
Marketing








How to make a human impact in a digital world


By 2020 it is estimated that at least 50% of the workforce will be millennials who are tech-savvy individuals and operate quite differently from generations before. They have never known a world without computers or the internet and see digitization as an advantage. They embrace technology and are to a large degree driving its implementation. Already AI systems are being incorporated into many aspects of businesses including data analytics and customer service.

Does this mean that in the future the remainder of the workforce will be made up of robots?

As technology gets more deeply integrated into our daily lives and in business operations, many people are asking the questions; what does the future of work look like?

What impact will technology have on organizational cultures, customer behavior, and people interactions?

And how can these technologies are used to enhance business operations and customer experiences?

The Impact of Technology

Technology brings with it many advantages and opportunities if it is implemented in a way that seeks to complement and enhance the workforce rather than simply replace it. There are many tasks that robots can complete with greater efficiency and accuracy then humans, but there are also other tasks in which humans simply cannot be replaced.

Customers may enjoy the efficiency offered by technology, but when there’s a glitch that they cannot resolve themselves, more often than not they reach out to another human to help them.

The impact of technology and its changing effect on the marketplace is something that businesses will need to adapt to. And keeping the human element in this increasingly digital world is going to be vital if businesses hope to create better employee engagement and customer experiences.


The working environment is rapidly changing as technology becomes more affordable, more advanced, and more personal.  Customers expect better access to information, products, and services and because they know the data is freely available, they want all of that with a personal touch.  For employees there is an increased level of complexity, but therein lies the opportunity. Technology can help in finding more efficient ways to do things.

 


The Human Touch: Achieve Humanization in A Digital Marketing World

 

As people, we trust other people more than machines. We know this, yet in marketing, we rely so heavily on a digital world to create marketing campaigns despite knowing that human interaction would win every time! In an online space, how can we get across that feeling of face-to-face interaction, marketing to buyers on a level that goes beyond screen-deep?

  • How you can implement a “human” approach to benefit band awareness and lead generation
  • How humanization can protect the future of your marketing strategy

 

The good news is as businesses start to realize that a human touch in the customer journey is critical, we will soon see a shift from automation being a gatekeeper to being a facilitator.

 

Competencies and character qualities will become much more important. In the digital age, we will need qualities such as curiosity, empathy, adaptability, and emotional agility. With these qualities, workers can add value to the use of smart automation.

 

The customer retention definition in marketing is the process of engaging existing customers to continue buying products or services from your business. The best customer retention tactics enable you to form lasting relationships with consumers who will become loyal to your brand. Customer-centricity helps you to build trust and loyalty of your customers, but also a solid reputation

 

How Marketing Technology Enables Brands To Be More Human

Automation in marketing can be a really great option for any business—as long as it’s implemented well. Freeing marketers from the more mundane and repetitive tasks that sometimes come along with the job, allow them more time to focus on the bigger picture. But don’t think you can “let the machines do the talking”—sloppy, boring or even “robotic” feeling marketing is rarely effective, especially in the modern digital era where speed and pin-pointed relevance is crucial to the survival of any kind of company. There’s simply no room for mediocrity when it comes to appealing to customers and automating too much destroys the human engagement factor vital to a successful digital marketing strategy.

Automating The Human Experience

Automated marketing technology can improve the entire scope of the marketing experience by leveraging new concepts that change how businesses engage with customers. Understanding big data—especially new sources of customer information from the Internet of Things (IoT), social media usage, user-generated content, and the use of sensors—will undoubtedly produce opportunities for effective and useful automated processes. And while the entire concept of big data relies on sound analytics to ensure the collection of information is utilized to its greatest effect, and automating the process should seem like a no-brainer, you still need an experienced—and warm—body to provide the deep thinking and analysis needed to make sense of the numbers.

Marketing automation technology has evolved, and today there are new devices and platforms, marketers should be familiar with, as they can be a lot of help in determining which part of a marketing strategy is actually working: Where in a campaign did consumers engage most effectively, for example, and where should tweaks be made. The time saved and data collected through automation could potentially trigger more brands to spend more time and resources on the most important part of any strategy—their customer base. In fact, if considering using automation, make sure you aren't letting it detract from the customer experience.

Market To Your Customers’ Emotions

Marketers, unfortunately, fail to maximize the human potential of the digital age far too often and see diminishing returns in their strategic initiatives. Automation shares a portion of the guilt in this regard—far too many marketing strategies have relied too heavily on automated processes that destroy the human factor of interacting with customers. A shrewd marketing professional will ensure their automation technology is used to save time on mundane data collection and analytics, without letting it govern the ways they interact with their audience. This, in turn, frees up more resources to be spent on engaging with customers. Creating an individualized approach to marketing with emotionally charged and exciting interactions is vital to staying relevant and valuable to your customers.

 

The End of Marketing: Humanizing Your Brand in the Age of Social Digital Media and AI- to keep you ahead of…

 

Are your marketing strategies taking advantage of the massive leaps in technological innovation to reach your customers when—and where—it matters?  

In the arms race that is modern marketing, failure to capitalize on advances in emerging technologies such as AI can result in customer engagement levels far behind your tech-enhanced competitors.  

In today’s hyper-personalized world the human effort required to craft truly personalized, large-scale marketing and advertising has made it virtually impossible to target buyers with surgical-like precision.

Thanks to artificial intelligence, however, we now have the tools to do just this—making it easier than ever to find, connect with, and convert prospects.

Just as importantly, artificial intelligence is allowing for the streamlining of marketing processes, lifting the prohibitive costs that once impeded efforts to enhance 1:1 communication and individualized content.

 

How you can use a “human” approach to benefit band awareness and lead generation. How humanization can protect the future of your marketing strategy.

Strategic marketing: SEO strategy, Content strategy, Social Media Marketing Strategy, Digital Marketing strategy…. Some total consist of strategies and to LEAD requires TEAM WORKS- “HUMANS” to transform a business through purposeful drive to add 5Ps- purpose to make money…the ultimate goal…

We live in a noisy world. Nowadays to stand out as a brand you either have to offer an unparalleled customer experience or become a really engaging storyteller or both.

 

A)  third highlights that consumers can view brands in ways that are ... the brand's actions,

B)  And how consumers choose to interact with the brand in the future.

C)  Both ... protects customers and makes them feel powerful in overcoming ... Strategic relationship management and service brand marketing.

We live in an age rich with invaluable data that offers brands and businesses a wealth of insight into the thoughts, feelings, needs, and desires of their target audience. And these insights are invaluable to the ongoing success of any organization.

But, with a wealth of metrics available readily at our fingertips, it’s all too easy to focus on the data alone and move away from one of the most important elements of any successful digital marketing campaign: the human aspect.


As competition turns into a game of who can generate the best and greatest number of ideas, creativity scholars are being asked pointed questions about their research. 

·        Studies suggest that consumers are 53% more likely to engage with a business they can contact in real-time - a testament to the vital importance of personal connections in today’s hyper-connected digital age.

·        With so many touchpoints and so much to consider, appealing to the right customers in a way that isn’t viewed as promotional or overly corporate can seem like a colossal challenge. In this article, we explore how to humanize your organization's digital marketing efforts.

·        Today's digital natives crave answers to their questions and solutions to their problems in an instant, which means the ability to spark up conversations and react to your prospects in real-time is an invaluable way to demonstrate your brand’s human side.

·        In the digital realm, people expect a personalized relationship with brands and expect communications that are tailored to their specific queries, curiosities, needs, and problems.

·        By ensuring that every one of your people-facing touchpoints is responsive, providing immediate answers to queries, timely solutions to problems and sharing the right content with the right people, at the right time, you will ultimately forge relationships that will add value to the growth and evolution of your brand.

·        Brand loyalty, and customer retention definition in marketing is the process of engaging existing customers to continue buying products or services from your business.

·        The best customer retention tactics enable you to form lasting relationships with consumers who will become loyal to your brand? Customer-centricity helps you to build trust and loyalty of your customers, but also a solid reputation.

·        ATTRACT, COVERT, and RETAIN – retention is a game-changer. Cheaper to retain existing customers than acquire new ones is the fact. 5% customer retention increase boosts profits by 25% to 95%



 

In a world where we are being touched by hundreds of brands and adverts every day, how can you build a strong relationship with your consumers?

Through communication tools, and human efforts we can build strong bondage with our customers. Trusted relationships are so important in uncertain times

 

Last Thoughts

Engaging your customers with a human touch will help build a competitive advantage and one that allows you to learn faster and smarter than the competitors.

Humanization helps brands form real human connections with their customers. While data is integral to the ability to develop and evolve the marketing efforts, making informed decisions that drive growth and evolution, the way in which I can deliver the initiatives will ultimately determine your success.

Take the time to humanize your organization's marketing efforts today to reap the rewards long into the future.

Notes:

Having a combination of the traditional and digital age: Human Intelligence (HI) and Artificial Intelligence (AI), a Mix up of old and new market talent. I can transform your business by performance pro-following 3X ROI…and automation apps to grow 24/7


Innovative leaders are creative visionaries who have big ideas and, most importantly, can motivate people around them to turn those ideas into reality- ultimately the end marketing comes true by the hands of HUMAN touch.


The human touch: achieve humanization in a digital marketing world 


Individuals, teams, and organizations differ in their creative problem-solving styles. I can manage these styles that can have a significant effect on performance.

 

References:

https://digitalmarketinginstitute.com/blog/how-to-humanize-your-organizations-digital-marketing-efforts-corporate

https://www.insightsforprofessionals.com/marketing/digital-marketing/the-human-touch

https://www.forbes.com/sites/danielnewman/2016/02/23/how-marketing-technology-enables-brands-to-be-more-human/#788bac9c4417

THE END