HOW DO I TARGET MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

REACH YOUR TARGET MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

The matter; how SEO and social media work together. In short Social Media Management.

Confession:

If you’re here because you just typed “------” into Google Search, anything any keywords you need to know, type or copy-paste into the Search box… results are one CLICK away at your finger's tips…

Keywords search I have used to research this post:

tips to optimize your social media to boost SEO

how to incorporate social media into an SEO strategy

why are search engines important to a web browser or social media site.

the complicated relationship between social media and SEO

mention social media platforms used for SEO

relationship between SEO and social media

social media management tools

Acknowledgment: 

This is the post that comes out of the resources at the end of the post, read more…

I have just assembled the most out of Google search and resources from online posts…

Introduction

 

Presence in Social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of social media in today’s modern era. Both SEO and Social Media platforms make use of inbound strategies for attracting visitors and making it easy for users to find you via certain keywords. In this article, we take a look at some of the top social media platforms that you can use to enhance your brand’s SEO performance.

Social media platforms are search engines as well: We categorize Google, Yahoo, Bing, and the likes as being search engines but we never keep in mind that social media platforms are also heavily dependent on their own search functions and Optimization.

 

What is social media optimization in SEO?

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand, or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website

Why Use Social Media Platforms For SEO?

Before we proceed forward to look at the best social media platforms, let us first understand the importance of social media platforms for SEO. Here are a few reasons why being active on social media platforms can improve the SEO performance of your business:

·         Backlinks:

When you publish a link on social media platforms, external links that are inbound to your website have created that redirect to your website. Making use of these backlinks on various reliable social media platforms can improve the page ranking of your website in search engines.

 

·         Social media profiles and search engines:

When you use a search engine to look for a business or brand online, you will be able to find the social media pages among the top results. Social channels are more personal than websites and most consumers will prefer visiting your social media profile before they visit your website to get a better sense of the brand’s personality.

 

·         Increased traffic:

It is a simple rule of thumb – the more people who find you on social media, the more they will end up visiting your website. If people like your brand personality and the links that you share on social media, they will visit your website more often. This will eventually generate increased traffic for your website, which is the fundamental requirement for improved search engine rankings.

 

·         Increased influence:

The influence that you have on social media defines your brand authority. The more likes, shares, and followers that you have on social media, the more people will click through to your website.

 

·         Social media platforms are search engines as well:

We categorize Google, Yahoo, Bing, and the likes as being search engines but we never keep in mind that social media platforms are also heavily dependent on their own search functions. The process of SEO for search engines include the search that is carried out on social media platforms, which means that you need to focus on optimizing your rankings on social media, as well.

In this article, we take a look at the 07 best social media channels that you can use for increasing SEO, by reaching out to broader audiences and generating more traffic on your website. They are Facebook, YouTube, Twitter, LinkedIn, Instagram, Pinterest, Quora, Etc.

Gone are the days of SEO being a straightforward process of keyword research, on-page optimization, and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO becomes intertwined with other marketing tactics. One of these tactics is social listening, which has been mainly used for social media marketing until recently. In this post, I explain how social listening can benefit your SEO.

First things first: let’s figure out the meaning behind “social listening”. The term describes what social media listening (also called social media monitoring) tools do. They crawl the Web, news, blogs, forums, and social media platforms (Twitter, Facebook, YouTube, LinkedIn, Instagram, Pinterest, Quora, etc.) to find mention of any given keywords. Keywords are usually brand names, words that describe the industry, or people’s names (e.g. a CEO, an author, an artist).

Using social listening for SEO requires proper knowledge and skill. It’s very important to set specific goals and know the details of how to conduct a proper search. Here’s how to go about it:

1. Find unlinked brand mentions and turn them into links. 

With link building still being at the core of any SEO strategy, it’s vital to cover all such opportunities. Here’s the one you might not have thought about: turning existing brand mentions into links.

If your brand has been around for a while, or if your brand, company or a specific product has had any kind of popularity at some point, it’s almost certain that there are mentions of your brand on the Internet: on blogs, forums, news sites, or just somewhere on the Web. 

Obviously, not all of them will link back to your site: writers don’t care about promoting anyone else but themselves; they don’t have your SEO goals in mind, and the idea of linking might’ve never even crossed their minds. However, that doesn’t mean they would have a problem with adding a link if you ask them. So the only real challenge here is to find the linkless mentions. This is where social listening is relevant.

 

To be fair, you won’t be able to get linkless mentions with every social listening tool: you’ll need one with the Boolean search mode. With the Boolean search, the user sets up the search query manually using the Boolean operators, such as AND, OR, AND NOT, etc. So in the case of finding linkless mentions, the user should type their brand name as a keyword and add AND NOT link: yoursite.com/*. Tools that have Boolean search as their option include Awario, Talkwalker, and Brandwatch.

 

2. Monitor new links to your site.

Modern link-building means knowing where and how your backlinks are being built. First, it’s useful to know marketing purposes: what if you can get more out of the website that already links to you? Second, you’ve got to know if your backlinks are coming from quality sites, because, as we know, links from spammy and untrustworthy sites can seriously hurt the rankings.

 

With social listening, you find out about any new links anywhere on the Internet in real-time. To start looking for new links, type your site’s URL in a website/web page field, which is available in most social media monitoring tools, and choose to search from limited sources: the Web plus news/blogs. This will exclude mentions that come from social media platforms (e.g. Twitter, Facebook, YouTube, etc.). You can also use the link: operator if your tool offers Boolean search.

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing.

But, with the growth of social networks, social media marketing is even more heavily embraced today. 

But, you might ask, which is more important?

Social media management relates to posting and optimizing your content on social media networks like Facebook, Twitter, or Instagram. SEO strategy relates to making your website or content more searchable so that people looking up phrases or questions about products or topics related to your industry will find your site in the results.

Search is a huge source of customers, but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces. Instead, these two facets of inbound marketing can work together to amplify the results of each other.

While social media management and SEO optimization is two very different strategies, they can complement each other. While social media allows people to discover new content or brands that they or their friends might be interested in, SEO allows you to gain traffic from people who are searching for questions or phrases related to your business. Leveraging both can help you gain traffic from a variety of different sources.

The key to understanding that search and social media marketing need to work together is to think about the problem both search and social solve: information discovery. People use Google to find an answer to a question. People use social media to discover answers to questions they haven't yet thought of. However, the difference between search engines and social media platforms is blurring. For example, Facebook search is one of the network's core features.

As a marketer, how can you integrate your efforts across both platforms? 

Social Media SEO Strategy

 

1. Social Sharing Buttons on Your Website

It may seem simple, but search engines like Google are starting to use social media sharing data to influence search rankings. As a marketer, it is critically important to have social media sharing buttons on your blog and website to encourage visitors to share content in social media. These buttons will not only help to increase traffic from social media but will also play an important role today and in the future for ranking positions in search engines.

 

2. Integrated Keyword Strategy

As I mentioned earlier, the line between search engines and social media platforms is blurring. Take the keyword strategy you are using for your website and apply it to your social media engagement when appropriate. This doesn't mean cramming tweets full of keywords. Instead, be aware of how you are wording social media messages. By incorporating keywords into social media content, you can increase the reach of your messages.

 

3. Include Links in Social Profiles

The links in social media messages such as tweets and Facebook status updates are traditionally no-follow links. This means they don't pass any SEO authority to the site they're linking to. While this is starting to change, it is important to understand that the URL in the actual bio of a social media account is the following link. Keep this in mind, and make sure you are taking advantage of these extra links.

 

4. Incorporate Links into Video and Presentation Content

Some of the most powerful social media platforms are those that facilitate content sharing, such as YouTube for video and SlideShare for presentations. When sharing content on these types of networks, be sure to share links to related blog posts or other content on your website. Yes, this will increase traffic to your website, but it will also help build new inbound links. When someone writes a blog post about your content, it is likely they will also include a link from the presentation, simply because it is the "easy" thing to do.

 

5. Optimize Social Profiles

Think of social media profile pages as extensions of your website. In the same way that you would optimize website pages for page titles and keywords, audit your social media profiles to ensure they mirror the search engine optimization strategy of your website.

 

6. Build Links and Social Media Reach

Search engine optimization has long been about inbound links to your website. While inbound links are still really important, a secondary metric for marketers looking to increase search traffic should be social media reach. As we talked about earlier, social media data is becoming a factor in search engine rankings. In order to get more people to share your content on social media, you need to increase the number of fans or followers of your account. By doing this through quality content creation and engagement, you will not only build social media reach but also inbound links.

 

7. Establish New Relationships

The web is now a social communications channel. Similar to sales, relationships are huge for driving inbound links and social media attention. Building relationships using social media can open opportunities for guest blog posts and other link-building opportunities.

 

How Social Media Effects SEO

As we mentioned above, leveraging both strategies will give you more chances for audiences to discover your brand. But, it might slightly help your search results page rankings indirectly. 

When you get a lot of traffic to your website, search engines that crawl you’re the internet will notice and think your brand is credible. Then, they might place your search result higher than others. So, if you post interesting content on social media that is incredibly click-worthy, you might see a boost in traffic.

Furthermore, if people or credible brands see your posts on social and share your website's link on their own blogs or websites, that could boost your page authority. This is something that might also move you up in rankings. 

While this might not make a major dent in your rankings or total page authority score, especially when you're starting out, social media marketing couldn't hurt you.

If you've just focused purely on SEO and are ready to zone in on a complimenting social media strategy, check out our guide to social media marketing.

 

Brand mentions on social media aren't a direct ranking factor. ... to see where your links are coming from, you don't want any shady sites on the list.

What is social Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand, or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website.

It will social media optimization tools-

Hootsuite is a simple but powerful tool for the average social media marketer. You can use Hootsuite to schedule posts in advance on a number of different social platforms. Its analytics tool lets you measure content engagement, so you understand how your campaign is performing

 

There’s an ongoing debate about which marketing strategy — search engine marketing or social media marketing — marketers should put the most time and effort to generate the highest ROI.

•  Search engine optimization (SEO): SEO is about showing up in Google search results for your audience’s search queries. Your ranking dictates how much traffic you’ll drive to your website.
• Social media marketing: Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, Twitter, Instagram, or LinkedIn.

Page Title

The page of the title tag gives a short description of the content on a page. Make sure your page titles

• Are 70 characters or less
• Are unique for every page
• Contain relevant keywords

Meta Description

A meta description tag provides a little more room to further describe the page’s content. It appears just below the page title and URL in a search engine results page. 

Make sure your meta description:

• Is 155 characters or less
• Contains relevant keywords
• Does not simply repeat the title
• Is unique on every page
• Accurately describes what a reader will find on the page

SEO & SOCIAL MEDIA

Once you’ve created website pages that are optimized for search, you’ll want to optimize that content on social media as well. When it comes to using social metadata as part of your SEO strategy, you want the metadata words and phrases to match the needs and voice of your target audience.

Keep in mind that Facebook itself is a search engine! When optimizing your page on Facebook, consider what a user might type into the search box on the social site so that your page comes up. Be very clear when creating your page’s description and profile content. Use these social SEO tips on your other social media platforms as well, such as Google+, Twitter, and LinkedIn.

Conclusion

Search engine optimization (SEO) is an integral part of every digital marketing and most marketers recognize that social media is one of the most influential platforms for optimizing a website’s search engine performance. However, a common question asked here is:

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above all competitors. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among users and so various subsets of digital marketing are important. One of them is Social engine optimization.

Social engine optimization is actually a technique to collect user traffic on a website. It involves various strategies that result in an increase in the number of visitors and hence the ranking of the website. It mostly depends on the Seo factor which is highly influenced by changes in search engines. The different methods involved in SEO strategy,

1. On page optimization

On-page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc.

     2. Off-page optimization

Off-page optimization is all about link building and website promotion. It is other than the techniques involved in making changes in websites. Search ranking in a search engine is greatly affected by incoming links. A link should be built with a trusted and well-known site. It is most important because article directories, paid links, etc, have a negative impact on search engines.

Note: Best social media management tools for small business

Hootsuite. Manage all your social media in one place. ...

Buffer TweetDeck  Zoho Social BuzzSumo Trello

 

Next post on:

Integrated Marketing:

Integrated marketing is the process of arranging your different marketing channels to work in tandem to promote your products or services, typically through a strategic campaign. Integrated marketing also works to align the primary brand with the message that's being delivered through your marketing channels and assets.

Inbound Marketing:

The term 'inbound marketing' originated in 2006, coined by Hubspot to explain how marketers can attract interested prospects using content marketing, social media, and SEO. According to Hubspot: "Inbound marketing is about creating valuable experiences that have a positive impact on people and your business."

 

Acknowledgment: 

1. Picture credit- Getty Images from online
2. This post comes out of the resources below, read more  

https://blog.hubspot.com/blog/tabid/6307/bid/14624/7-ways-to-integrate-search-engine-and-social-media-marketing.aspx https://www.bluefrogdm.com/blog/reach-your-target-market-with-the-power-of-seo-and-social-media https://www.socialchamp.io/blog/social-media-strategies-to-boost-seo/ https://www.techradar.com/best/best-social-media-management-tools https://www.wordstream.com/blog/ws/2018/01/17/best-free-social-media-management-tools

Why do I looking for a good working environment?

Looking for a new job, then I would say that assessing the work environment is a crucial step you shouldn’t skip.

Bosai- big life in short stature, Aquarium- big swimmer fish in a cage… due to limited space to grow up! Hunter Eagle due to freedom of the sky, Elephant due to an abundance of the jungle, Shark because of huge ocean… all due to space or environment

After all, this is the place you might be working at in the future and you wouldn’t want to be dragging yourself to work every single morning! You don’t like to be BONSAI or Aquarium inhabitants- a showpiece environment!  

A job, by the definition, is not necessarily fun, or enjoyable. Work is hard, brainstorming one.  In-Particular when it comes to a digital marketing position.

Dealing with work stresses day in and day out is hard. Learning how to find a balance in life between the stresses and pressures of work and life outside of work is hard. Learning how to offset this by creating a great place to work is essential for your sanity, your success - and the success of your business.

A pleasant working environment is worth more than a high salary

Job candidates value a good atmosphere in their future work more highly than a high salary. That’s the conclusion of two recent studies by Michael Page.

The results of two recent studies of the local labor market by Michael Page give a good indication of what companies need to do to attract candidates.

A comfortable working environment is more important than a good salary because a long-time career can be built in a healthy environment and a high salary can achieve with seniority and work performance. ‎

I think a comfortable work environment is more important than the salary, the conformable work environment will help you give110% of efforts, contribution, and creativity in delivering quality work and these are the things that will help you to develop your career within the company and get some advancement opportunities and more income and a high salary.

 Every year, the migratory/guest birds come far from Siberia, China, Mongolia, and other Himalayans in winter seeking refuge in the warmer climate of Bangladesh. This is a natural selection of a comfortable environment. So environment matters everywhere. Employees are human beings they flew to another healthy office culture well suited for him/her or comfortable working environment worth more...

The outcome of this post is one of my very recent job interviews one on one Skype, the question “What is your Salary expectation”.

My answer was, a job is more than a paycheck to me:

1. Scope of work to grow with the company growth and carrier development and ongoing placement to work for the same company (the Japanese Approach) 
2. Company Multi Culture- Multi-Talented TEAM: Collaboration and TEAM playing working environment 
3. Humanization process of HRM- the company looks after the wants to address: safety-security, Recognition (emotional attachment) of works where Honesty Integrity evaluate and judge

I am thriving to find an ideal culture for the lifetime ongoing placement. So I always stick to my dream job culture and environment as my first choice which is more than a paycheck to me!

The role of Digital Marketing Executive to Transform a Business

 

Hunter and Growth Hacker

The Transformer Change Maker Challenger Communicator Collaborator Creative and Critical Thinker Barnstormer Mover Performer of your business none other than a Digital Marketing Executive do…

First of all Digital Marketer is the bottom line that represents the company as a communicator with customers’ stakeholders; with all Major Social Media platforms Emailing Cold calling One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention.  They are the vocal outspoken brand ambassador and legal representative of your company in the market frontier -frontline soldier  

 

More insights and in-depth research on Digital marketing as a career in Bangladesh and its salary a comprehensive study on the matter conducted by me to better understand the market condition. The salary or compensation is too poor in comparison to the WW market.  

DIGITAL MARKETING: A two thousand crore taka market!

The demand for Social Digital Media skills and social media marketing pros is growing exponentially, and if a brand doesn’t exist on social media today, it is likely going to fall behind and lose out to competitors. 

 

The demand for social and digital media marketing has been taking momentum and has been getting focused in Bangladesh. Emerging new market, it will take time to sharpen up…  

The traditional job market in Bangladesh is mostly based on relation, nepotism, and partisan. Despite these some corporate houses have developed so far… especially private Banks.

Someone who can think creatively about how to bring our brand to life online, leveraging the power of data and the ability to amplify all we do across platforms with focused goals of growth and conversion. All of this has to be done in a way that aligns with your brand strategy, company couture.  

The marketing strategy should not focus solely on new customer acquisition. Following the 80/20 rule of marketing, we know that a majority of our business revenue will come from our most loyal fans.

Digital Marketing has so many variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills that must have to win to be the best marketer.

Always Take High ownership, Creative Critical Solution provider Challenger Performer Growth Hacker, responsible for own as well as the company's growth.

 

I BELIEVE IN ETHICS HONESTY and INTEGRITY and PROMISE TO perform Growth hacking with a positive Challenging passion

 

Your brand will soar on social media, on your website, and in your physical location (where applicable). WON all Mastery of a diverse set of skills: Educational ( Minimum bachelor) Technical Soft Hard Specialized skills for a niche industry, Managerial, Leadership, and Interpersonal Communication Skills as a whole

Marketing executives are the bottom line and the LEGAL REPRESENTATIVE of the Company to bridge relation GAP, to communicate with the Customers and all stakeholders as PR along with Promote Branding fostering LOYALTY RETENTION PARTNERING Referral to give the company a BRAND VOICE GOODWILL in the market

Secondly- Tech and BIZ world is agile and dynamic to co-opt with the changing Market. Marketing is data-driven Critical Creative Thinking and overall BRAINSTORMING one.    Marketing is some total of TEAMWORK- the outcome of SMART plan and strategy performance 

Thirdly- Professor Philip Kotler lastly added 5 "P" Purpose- Sales and Revenue which drive by the Marketing. Sales and marketing is the lifeline, lifeblood, HEARTBEAT that transforms the company.

Character REVENUE that infuses blood to the organ of any business- and ultimately about delivering solutions to these end most important issue in an industry that is critical- Marketing Strategy & LEAD! Strategies, Research, Plan, Team Building, and Educate Orientation Training to Implement Collaboratively by Do Following the goal is Sales- Drive Organic, Paid, Social Traffic prospecting to Closure. Sales and marketing are the bottom line and lifeblood to transform any business and I am a performer. 

Another most important- addressing the HUMAN wants/needs of employees motivational aspects...

Maslow's hierarchy of needs is a theory of motivation which states that five categories of human needs dictate an individual's behavior. Those needs are physiological needs, safety needs, love, and belonging needs, esteem needs, and self-actualization needs.

Maslow's theory presents his hierarchy of needs in a pyramid shape, with basic needs at the bottom of the pyramid and more high-level, intangible needs at the top. A person can only move on to addressing the higher-level needs when their basic needs are adequately fulfilled…they became creative at the top of the pyramid after getting recognition ... became HAPPY!

Digital Marketing is an absolute TEAM-oriented job. It will require at least 5 members to drive success. Collaboration Communication Empathy Friendliness culture/environment is a must.

One of the most important lesson that many leading companies have learned is that encouraging and fostering a work environment that is fun and that inspires employees to take joy in their work can reap enormous benefits. Happy employees are loyal employees, and loyal employees can do amazing things.

 

Happy Loyal employees partnering and won the spirit of the company  success by doing following company goals, ROIs, and KPIs  performance to transform and to drive revenue goal a success… the ultimate lookout 

 

The magazine is well known for its "Inc. 500," a list of the 500 fastest-growing small businesses in the United States. Inc. publishes far more in-depth stories than Fast Company which are far more useful.

 

Successfully start, grow, innovate, and lead your business, jobs today: Ideas, resources, advice, support, tools, strategies, real stories, and real jobs and business examples can be found online.

 

10 Reasons Why It Is Important Create a Happy Workplace

Happy employees are more productive than their unhappy peers- an Inc. article.

This is one of the keys to success for such industry leaders as Google, Apple, and software analytics giant SAS Institute.

Here are ten key reasons why creating a workplace and an office environment that people love is critical for your business:

 

1. Happiness has a multiplying effect

Happiness is contagious and, when encouraged, can spread throughout an entire company. Employees who take joy in their work make excellent role models for their fellow workers and encourage them to also take joy in their work.

2. Happy employees are successful employees

Employees who genuinely enjoy their work are more productive, happier, and more successful. This increases self-confidence and inspires greater performance and greater success for both employee and employer.

3. Happy employees have the right attitude

Unhappy employees have a negative attitude that can permeate their work and stifle job performance and creativity. Happy employees, on the other hand, have a positive can-do attitude that allows them to succeed.

4. Reducing stress increases productivity

Stressed-out employees are distracted employees. This can have a devastating effect on productivity. Eliminating stress and worry can lead to an instant productivity boost.

5. A positive work environment encourages risk-taking

Business is not about playing it safe. Business is about taking the right risk for the right rewards. Happy employees are more likely to take calculated risks, while unhappy employees are more likely to play it safe.

6. Happy employees support each other

Positive, fully engaged employees are more willing to support fellow workers and to provide positive support and encouragement for group projects. And happy employees are more likely to ask for support if it is needed.

7. Happy employees are not afraid to make mistakes

A supportive work environment encourages your team to learn from their mistakes rather than fear them. Mistakes can be a powerful learning tool that can lead to unforeseen success. Workers who are afraid to make mistakes will miss important learning opportunities.

8. Leaders lead by example

Managers who take real joy in their jobs - and encourage their workers to enjoy their work - inspire confidence, dedication, and loyalty. Leaders who set positive examples are a critical component of the success of any business.

9. Happiness inspires creativity

Innovation is the lifeblood of any business and happy employees are inspired, creative employees who will create the solutions your business needs to succeed.

10. People like to work with happy people

Finding joy in your work can yield enormous benefits by improving relationships between both employees and employers. Happy workers are more willing to work together for the common good, more likely to encourage company loyalty, and more like to encourage the strong team-building that is vital to your company's success.

Creating a work environment that is fun and happy is not easy. The more you try the bigger dividends it will pay.

 

ContinUOus improvement is matter, so ROOM FOR IMPROVEMENT depends on culture:

Tech and BIZ world is agile and dynamic to co-opt with the changing Market. Marketing is data-driven Critical Creative Thinking and overall BRAINSTORMING one.    Marketing is some total of TEAMWORK- the outcome of SMART plan and strategy performance. So continuous improvement through collaboration, ongoing job training, and team playing to keep ahead of the competition- survival of the fittest  

Digital Darwinism: Survival of the Fittest in the Age of Business Disruption and agile Marketing

To transform and sustain in the market is the FOCUS of all. 

 

·         TECHNOLOGICAL

Your IT systems, software, and automation will play a huge part in how you and your employees do your work every day, but you should also consider things like the temperature, lighting, and even little extras like music streaming or those essential coffee-making facilities.

·         PHYSICAL

The physical environment can have a drastic effect on both your staff’s engagement and wellbeing in the workplace. For example, your office furniture might serve a purpose, but if your chairs are threadbare, your décor drab, and have a lack of comfortable break-out spaces where your employees can socialize, the simple fact is you won’t enjoy being in your workplace.

·         CULTURAL

Growing a positive company culture is essential to growing a successful business. But it’s more than just casual clothes and pool tables; it’s that support company give to their employees to make their everyday lives – both inside and outside the workplace – that little a bit better every day.

·       Human-centric

Humans and machines can enhance each other's strengths. ... 

Artificial intelligence is becoming good at many “human” jobs—diagnosing disease…

The second wave of digital marketing was sparked by the rise of social media…

Today, the technology exists to help build a complete picture of each customer in…

With this kind of non-stop access, combined with consumer power in sharing…

In recent years, the importance of digital marketing has become paramount. ...

While allowing you to benefit from these state-of-the-art technologies greatly

This is most often accomplished through a combination of social media marketing and…

Ways that show you respect them and value them as human beings.

How should businesses create an effective digital marketing strategy without having to compromise human connections?

Social media interactions; Recognize the audience; Mix up old and new marketing strategies

 

What is human-centric marketing?

 

“Human-centric marketing is defined by brands that approach engaging their current and prospective customers via advertising and marketing tactics as whole human beings with hearts, minds, and spirits,” said Philip Kotler, author of more than 20 marketing books and father of a modern marketing strategy.

Human-Centered Marketing uses a combination of research, empathy, design-thinking, and an agile mindset along with creating business alignment across marketing, sales, product, and engineering because the humans on the inside matter just as much as prospects and customers.

 

ENCOURAGE REGULAR COMMUNICATIONS AND COLLABORATION

1.    Transparent & Open Communication

In essence, a transparent and open form of communication addresses the employee’s need to feel that what they have to say has value. It is what makes employees feel that they belong in the organization. Work then becomes meaningful because the employees know that what they contribute affects their affiliated organization.

2.    Work-Life Balance

There has to be some sort of a balance between work and personal life. In general, having that sense of balance will improve job satisfaction among employees because they will feel that they’re not overlooking the other areas of their lives that are, if not more, important to them than work.

3.    Training & Development-Focused

Tech and the business world is dynamic and agile. To-opt to the changing situation will require LEARNING or ongoing job tanning to keep employees ahead of time or competition in advance… Training and development refer to educational activities within a company created to enhance the knowledge and skills of employees while providing information and instruction on how to better perform specific tasks…It is important to note that training focuses on improving the skill level of an employee as related to their current job, while development has a more long-term focus ...

4.    Recognition for Hard Work

Recognition (emotional attachment) for Hard Work always plays a crucial role where honesty, work ethics, and integrity evaluate and judge. Recognition by promotion, award, or increments …

5.    Strong Team Spirit

As social beings, we naturally seek support from our peers and seek to belong to a group. Come tough times, the team should come together to deal with whatever problems are out there. This is where a sense of unity is evoked in the team and employees will no longer just feel that they’re working for themselves. They are now working towards something bigger than themselves and as a team.

Monster.com one of the leading job sites 10 signs positive workplace denotes:

1. Positive values

A positive mission statement outlines the goals and demonstrative behavior that exemplify the highest commitment to quality and service to each other, the company, customers, and shareholders. The company sets out to achieve its goals in ethical, honest ways with an elevated sense of purpose to improving the planet and humanity.

2. Relaxed and productive atmosphere

People enjoy coming to work and feel appreciated, acknowledged, and rewarded. Signs of fear, domination, bullying, sexual harassment, and intimidation are absent. Creativity, productivity, and thinking outside the box flourish.

3. Commitment to excellence

Employees give 200%. They strive to be the best and to deliver top-quality products and services. They take responsibility for their actions and decisions.

4. Open and honest communication

Everyone communicates in a cards-on-the-table manner, solving difficulties in a positive way. They don’t play nasty revenge games when given difficult feedback. Instead, they view feedback as an opportunity for growth.

5. Cooperation, support, and empowerment

Can-do, go-the-extra-mile and win-win attitudes are evident signs of workplace wellness. Employees have a sense of camaraderie, cooperation, and empowerment. Healthy competition exists without vengeful, spiteful backstabbing.

 

6. Sense of humor

Employees keep things in perspective, have fun, and laugh. Laughter generates endorphins, our natural antidepressants.

7. Compassion, respect, and understanding

Kindness and understanding prevail when employees face challenges such as accidents, illnesses, personal tragedies, and natural disasters. People will usually go the extra mile for others when they’re treated well and with understanding, compassion, and respect.

8. Flexibility

The company and its employees embrace change, accommodate new trends and technology, and incorporate new skills. They know if they don’t, the business will end up a dinosaur. As the saying goes, “Change is the only constant.”

9. Positive reinforcement

People need acknowledgment, appreciation, and gratitude to be motivated. Genuine compliments, rewards, bonuses, raises, promotions, and certificates of achievement are oil in the machinery. The company thanks employees regularly in these ways.

10. Emphasis on health, family, and environment

The company offers comprehensive health insurance, with weight-loss, smoking cessation, and substance abuse programs. The corporate cafeteria features a healthy menu, and the company gym is stocked with exercise equipment.

The company offers reimbursement for childcare and/or on-site childcare. The office itself features natural and recessed lighting with incandescent bulbs rather than halogen or fluorescent. The organization is environmentally aware by encouraging solar power and recycling.

Why I am looking for a good working environment?

 

A positive working environment encompasses a level of respect, empathy, and overall understanding between colleagues. These sentiments can also foster collaboration and help you feel heard and valued at your workplace.

Having a positive working environment is a great way to increase your work output. When you're happier, you may be more productive and more equipped to complete your tasks efficiently. This can also help you become a better employee, which leads to raises and promotions

As a consequence, a happy and caring culture at work not only improves employee well-being and productivity but also improved client health outcomes and satisfaction. In sum, a positive workplace is more successful over time because it increases positive emotions and well-being.

The most important aspect of having a good office environment is overall employee morale. ... Support: Having a supportive office culture allows bonds to grow between coworkers, making it a place your employees want to be. This starts with the company vision and trickles down from management to everyone else.

So important was this notion, that Malaguzzi defined the environment as the third teacher (Gandini 2011). Malaguzzi's third teacher is a flexible environment, responsive to the need for teachers and children to create learning together.

How the environment can be a third teacher?

The Environment as the Third Teacher

The layout of the environment promotes relationships, communication, collaboration, and exploration through play. Materials are thoughtfully added to the environment to promote creativity, thinking, and problem-solving skills, questions, experimentation, and open-ended play.

The learning environment or culture plays a key role in the ... https://www.indeed.com/career-advice/career-development/work-culture

 

World’s #1 Job site www.indeed.com career guide on career advice and career development and work-culture

What Is Work Culture?

When deciding where to apply for jobs, most people look for an atmosphere that affirms their goals and values through a healthy work culture. Every workplace has a unique culture that forms over time through the interactions of the people who work there. Work culture can influence individuals and vice versa, so it is important to seek out a workplace where you see the growth potential. In this article, we provide an overview of the elements of work culture and explain the importance of a healthy culture in the workplace.

Work culture is a collection of attitudes, beliefs, and behaviors that make up the regular atmosphere in a work environment. Healthy workplace cultures align employee behaviors and company policies with the overall goals of the company, while also considering the well-being of individuals. Work culture determines how well a person fits into their environment at a new job and their ability to build professional relationships with colleagues. Your attitude, work-life balance, growth opportunities, and job satisfaction all depend on the culture of your workplace.

What impacts work culture?

Work culture evolves based on the behaviors of the people within the organization, from management to entry-level employees. Company leadership sets the tone for company culture through its policies, benefits, and mission. Managers shape company culture from their hiring practices, where they can select applicants whose personal vision aligns with the healthy work culture. The physical environment of a workplace also influences culture, with many offices opting for an open floor plan, natural lighting, and the inclusion of perks such as in-office gyms and break room amenities.

Elements of a healthy work culture

Culture is a complex concept that constantly evolves in the workplace based on many elements. While some people may value a more traditional work culture and others want something more modern and fun, all healthy work cultures have many traits in common. Look for these signs of a prospering work culture when considering possible employers:

• Accountability
• Equity
• Expression
• Communication
• Recognition

 

Accountability

A balanced workplace enables people to feel comfortable enough to take credit for their ideas and their mistakes. Open accountability allows each employee to learn from challenges instead of avoiding them. Accountability fosters a work culture based on teamwork, open communication, trustworthiness, and responsibility.

Equity

Companies that treat all of their employees equally often have healthy workplace cultures. Every position within an organization has value and giving everyone opportunities boosts employee morale. Favoritism in the workplace is a sign of toxic work culture and can cause feelings of distrust and resentment between coworkers, making an equitable workplace environment essential for any positive work culture.

Expression

People are generally happier, more productive, and more focused when they feel able to express themselves in the workplace. If employees have some freedom in their style and how they decorate their workspace, that indicates a level of comfort within their work culture.

Communication

Open communication is critical for a productive workplace environment. Everyone within an organization must understand how to give and receive feedback, share ideas, collaborate, and solve problems. All teams have interpersonal conflicts sometimes, but a functional work culture will allow them to resolve issues and work as a team despite any challenges. Avoid organizations with a work culture where people feel unable to speak up about conflicts or concerns because there will not be much room for growth.

Recognition

Thriving work cultures recognize employee successes and reward people when they do well. Management in a healthy work environment will look for positive attributes of everyone on the team and encourage the use of their talents. Employee recognition ranging from regular verbal praise to competitive salaries can build a work culture of appreciation and mutual respect.

Importance of a positive work culture

People need healthy environments to thrive, and this is especially true in the workplace. The attitudes and behaviors that you interact with every day have an impact on how you feel both in the workplace and at home. A flourishing work culture influences all aspects of a business and the people within it.

Here are reasons why healthy workplace culture is important:

• Better hiring choices
• Employee happiness
• Employee retention
• Performance quality
• Reputation

Better hiring choices

Managers at an organization with a successful work culture know how to attract and select new employees who share their vision. You will likely be drawn to companies that share your values and the type of culture that you feel comfortable with. Healthy work cultures have like-minded professionals who are compatible with each other and work together toward shared goals.

Employee happiness

Your satisfaction with the culture at work directly impacts your happiness with your job. Thriving workplace cultures help everyone find meaning and pride in their work, while a toxic workplace culture could make even the most passionate employee unhappy at work. One of the most important elements of strong work culture is the balance between your career and personal life, and companies can contribute to the happiness of their employees by respecting their lives as a whole.

Employee retention

Good work cultures provide stability for talented employees and allow them to grow within a company, instead of limiting them to a particular role or success level. Happy employees typically want to stay at their jobs, making work culture the key to reducing employee turnover and connecting qualified candidates with long-term careers.

Performance quality

Employees who enjoy coming to work due to a positive culture will generally be more productive and produce high-quality work. The work atmosphere is a great motivator that encourages everyone to invest in their work, especially because prospering workplace environments recognize and celebrate hard work and success.

Reputation

Having a healthy workplace culture creates a positive, prestigious reputation for a company and the people who work there. An enjoyable work environment is an important asset for attracting talented people. Companies that have an uplifting mission that empowers their employees can create positive community relationships through them.

 

Workplace culture is the environment that you create for your employees. ... It is the mix of your organization’s leadership, values, traditions, beliefs, interactions, behaviors, and attitudes that contribute to the emotional and relational environment of your workplace.

In layman's language word culture refers to the mentality of the employees which further decides the ambiance of the organization.

Work culture is a collection of attitudes, beliefs, and behaviors that make up the regular atmosphere in a work environment. Healthy workplace cultures align employee behaviors and company policies with the overall goals of the company, while also considering the well-being of individuals

 

WHAT IS COMPANY CULTURE AND HOW DOES IT AFFECT A WORKING ENVIRONMENT?

 

Organizational culture outlines how an organization’s employees intermingle with each other and how they complete their tasks. The corporate culture revolves around beliefs, symbols, values, and rituals that oversee and rule the working style of employees present within a company.

Corporate culture is binding the workforce together. It also gives a direction for the corporation. If changes occur in an organization, the biggest challenge any business will face is a cultural change since the employees have become accustomed to how the organization is already carrying things out 

Company culture is an essential aspect of any business. Employees are much more likely to love and relish their time when they find themselves fitting in with the corporation’s culture. Employees will also be inclined to enjoy doing their job when they see that their values and needs are consistent with others. They tend to grow and improve their relationships with their coworkers, making them even more productive.

If an employee works in a company where they don’t seem to fit in and adjust to the company culture, they are more likely to get less pleasure from doing their work. Let us take an example of this scenario. Suppose an employee prefers to work independently and freely but happens to work for a corporation that stresses teamwork. In that case, that employee will be more likely to be less efficient and happy.

How does Company Culture Affect a Working Environment and Employees?

1.              Impact on Employee Performance

Exactly how does the culture of a company impact individual performance? A company’s culture should be widely communicated and strongly reinforced to deliver a competitive advantage. Every one of the employees must share their beliefs and values.

In an organization where the culture is strong, the employees feel valued. The staff enjoys the control they have over their jobs. They don’t feel powerless. Whether by working at home or selecting their projects, employees who feel valued can make decisions that help achieve a much higher level of performance.

2.              Impact on Employee Satisfaction

Positive company culture can ensure that its employees are satisfied with their occupations and loyal to the company. This can be tremendously beneficial to a company that has a competitive hiring atmosphere. Employees are more interested in becoming a part of, as well as staying with, an organization where the company culture promotes employee development offers flexibility, and supports a work-life balance.

By improving and working towards employee satisfaction concerning a supportive and strong company culture, there can be a drastic decrease in recruiting, training and hiring expenses. At the same time, it will improve the morale of employees and increase profits.

3.              Impact on Employee Engagement

In companies that have good communication practices, employees know that their ideas and opinions will be welcomed. If employees feel that they have been heard, they do not carry a resentment, which eventually leads to negative morale, absenteeism, and termination. Communicative company culture will lead to innovation, greater participation, and creativity in the organization. Once an employee is hired, educated, and oriented to the organization, they feel energized, supported, frustrated, and undervalued. When employees feel valued, they are more willing to be enthusiastic, involved, and engaged.

 

Leading Professional platform LinkedIn.com finding on 50 Categories for Assessing Organizational Culture by expert Stan Garfield…

Organizational culture outlines how an organization's employees intermingle with each other and how they complete their tasks. The corporate culture revolves around beliefs, symbols, values, and rituals that oversee and rule the working style of employees present within a company.

A great organizational culture is a key to developing the traits necessary for business success. And you’ll see its effects in your bottom line: companies with healthy cultures are 1.5 times more likely to experience revenue growth of 15 percent or more over three years and 2.5 times more likely to experience significant stock growth over the same period. Despite this, only 31 percent of HR leaders believe their organizations have the culture they need to drive future business and getting there is no easy task — 85 percent of organizations fail in transforming their cultures.

This is a comprehensive guide to making culture a major strength of your organization, from what culture is and why it’s important to a roadmap you can follow to create a culture that delivers results time after time.

What is organizational culture?

Organizational culture is the collection of values, expectations, and practices that guide and inform the actions of all team members. Think of it as the collection of traits that make your company what it is. A great culture exemplifies positive traits that lead to improved performance, while a dysfunctional company culture brings out qualities that can hinder even the most successful organizations.

Don’t confuse culture with organizational goals or a mission statement, although both can help define it. Culture is created through consistent and authentic behaviors, not press releases or policy documents. You can watch company culture in action when you see how a CEO responds to a crisis, how a team adapts to new customer demands, or how a manager corrects an employee who makes a mistake.

The importance of culture to your company

Organizational culture affects all aspects of your business, from punctuality and tone to contract terms and employee benefits. When workplace culture aligns with your employees, they’re more likely to feel more comfortable, supported, and valued. Companies that prioritize culture can also weather difficult times and changes in the business environment and come out stronger.

Culture is a key advantage when it comes to attracting talent and outperforming the competition. 77 percent of workers consider a company’s culture before applying, and almost half of employees would leave their current job for a lower-paying opportunity at an organization with a better culture. The culture of an organization is also one of the top indicators of employee satisfaction and one of the main reasons that almost two-thirds (65%) of employees stay in their job.

Salesforce puts corporate culture front and center and has experienced incredible growth throughout its history. Marc Benioff, Salesforce’s founder, and CEO established philanthropic cultural norms that have guided the company over the past two decades. All-new Salesforce employees spend part of their first day volunteering and receive 56 hours of paid time to volunteer a year. This focus on meaning and mission has made Salesforce one of the best places to work in America according to Fortune, and it hasn’t compromised profits either: Salesforce’s stock price has surged year after year at an average of over 26% annually to date.

 

Conclusion:

·        A pleasant working environment is worth more than a high salary

·        Marketing is data-driven Critical Creative Thinking and overall BRAINSTORMING one. TEAMWORK- the outcome of SMART plan and strategy performance to drive a common goal. Creativity starts after fulfillment of needs... recognition 

·        The environment creates happy employees and they are successful employees with a positive attitude.  Happy employees are loyal employees, and loyal employees can do amazing things by going far and beyond for the success of the company

·        A positive work environment encourages risk-taking,

·        Happiness inspires creativity, it’s the gateway to the ongoing development

·        Employee retention Loyalty Partnering Leadership comes through the positive environment and environment is the third teacher… that they learned from the environment 

Acknowledgments:

Thanks, Google search enabling me to research this post. I have been trying to cite and place before you the insights from the best jobs and social media sites, Magazine- monster.com, indeed.com, linkedin.com, inc.com, michaelpage.com PLUS more… online pictures++