The dust has finally settled on the AI revolution.
According to a landmark study of over 900 marketers, 2025 marked the year AI moved from a "shiny new toy" to a standard utility—and the results have been surprising.
For the dynamic tech professional, the "mainstream" status of AI presents a paradox. While tools are more accessible than ever, the barrier to truly standing out has skyrocketed.
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Why this report matters right now:
We are currently in a "rediscovery" phase. Marketing teams are auditing their tech stacks and realizing that more automation isn't always the answer to declining performance. The report highlights a critical shift: the transition from AI-first marketing to Results-first marketing.
In this new era, the winners are those who:
Identify which AI "bets" are yielding ROI and which are just generating digital clutter.
Pivot their strategies to focus on the human elements AI cannot replicate: empathy, deep brand narrative, and complex problem-solving.
Use data to uncover where performance is holding steady despite the influx of automated competition.
The "Great Recalibration" is here. It’s time to stop looking at AI as a magic wand and start looking at it as a high-octane fuel that requires a very skilled driver.
Read more from the original Link to the full report/Article: https://coschedule.com/ai-marketing-statistics-2026?utm_source=ac&utm_medium=email&utm_campaign=aims-26
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