Digital marketing SMART goals: What, Why and How to Optimize it |

Developing SMART goals is not rocket science

You don’t need to have a post-grad in business marketing to develop SMART goals that align well with your digital marketing strategy. Online and Google search is a HUGE Atlantic of Researches Articles Posts on these Niches. Try to refine your keywords to search for the right resources and information that guide you in the right direction… 

 

What, Why, and How to Optimize it? Assembling the all components of your marketing campaign to drive your revenue goal… the ultimate and at large…

 

This is not a game of quick brown fox jumping over the lazy dog. We must have to think about and take into consideration:

How to BEST Agile in a Changing Post-Pandemic & Ukraine Russia War

 

Be SMART Think SMART Plan SMART in all cases!!

SMART an acronym is a fact and its optimization is the center point of this post out of my very ongoing dialogue on Group Advertiser recruitment!

 

I don’t have any info about their Marketing Plan and Strategy. I am keen to know all about it!!

The marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized.

Optimization is the synchronization to make healthy syrup by combining it with all ingredients mixture. Setting a SMART goal can take your digital marketing strategy from a simple collection of tactics to one driven with purpose.

 

Why SMART goals are important in digital marketing?

Effective SMART goals can help marketing teams clarify their objectives, identify areas of improvement and create successful advertising campaigns. Using SMART goals in your marketing efforts may increase your overall revenue and improve customer relationships.

 

Digital Marketing is an amalgamation of many Tools Tactics and combinations of SEO Social Digital Email Branding Promotion Campaign Sales Advertisement BD CRM + more. So a decision must be taken aligning all sides into consideration 

So it will require an integrated measure to align with long and short-term goals and objectives too.

Keep a close grip on your marketing objectives, know your audience inside out, and stay rooted. 

A marketing team well-equipped with skills and supported top-down with the right resources can realize any goal you set for them.  

A goal is an achievable outcome that is generally broad and long term while an objective is shorter-term and defines measurable actions to achieve an overall goal. While different, the two terms are often used in unison when working on a project. This is because both are essential to planning and executing a project.

Plans entirely focus closely on an organization's long-term goals, which may take place over the next three to five years. Strategies handle upcoming or short-term goals that may happen shortly, usually within the year.

SMART marketing strategy under your organization’s long-term goals piecemeal to achieve… 

Objectives (Short-term) must be taken into an align with the light of long-term goals. To Identify areas of improvement you will require insights: 

Present KPIs data and future achievable improvement to drive. KPIs are numerical values that reflect the efforts of your marketing strategy. They also give you the information you need to make decisions that will help you make pivots when things aren’t going as well and help you celebrate all of the digital wins you’ll realize from your optimization efforts as follows:

1. Traffic from organic search

This KPI will give you an accurate gauge of the percentage of website traffic earned through organic search.

It's possible to attribute traffic flowing to your site generated by organic searches to your search engine optimization (SEO) strategy. 

2. Website or landing page conversion rate

Whether you've developed a dedicated (and great) landing page as part of your campaign or you're directing prospects to specific pages on your website, understanding how each is performing regarding conversions is essential.

Gaining a picture of your conversion rates and comparing these metrics to other pages on your site will help you identify potential weaknesses or capitalize on strengths. In doing so, you’ll be able to replicate this success elsewhere.

These metrics will also help you gain an understanding of how engaging, user-friendly, and value-driven your content is to target consumers:

·    Bounce rate

·    Average session length

·    Goal conversion rates: this is a metric designed to visualize when a prospect has completed a niche campaign goal such as subscribing to a mailing list or sharing a piece of content, among a raft of other activities, depending on your goals and aims

3. Cost per click (CPC)

CPC is a valuable digital marketing KPI as it offers a clear-cut pricing model that will help you to make your campaigns as effective and cost-efficient as possible.

This KPI will help you to visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.

The aim is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities. 

In this arena, here are two additional KPIs that you should track:

·    Cost per acquisition (CPA)

·    Customer lifetime value (CLTV)- this is the most important customer loyalty and retention FOCUSED factor that fosters long ongoing relations partnering with customers.  

4. Return on marketing investment (ROI)

As a data-savvy marketer, you will understand the importance of tracking the ROI for every one of your initiatives or activities. Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.

The higher the ROI means the campaign is achieving its goal. A solid ROI means that your campaign spending is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust accordingly.

 

For example- You are thinking of starting an advertising campaign on Facebook; you must select an objective first. Taking into consideration SALES is our PRIME objective.

KPI management is a process by which organizations monitor the performance of their metric goals and objectives against desired outcomes.

Five of the most common key performance indicators (KPIs)

·        Revenue growth.

·        Revenue per client.

·        Profit margin.

·        Client retention rate.

·        Customer satisfaction.

Conclusion:

Most importantly- to compare your campaign outcome is to measure the success with old performance. So it will require all old and new campaign data...

Set goals and stay focused

Set achievable and relevant goals before you start any digital marketing campaign. These could be related to ROI or other digital marketing KPIs and should align with your budget constraints and scope. As your campaign progresses, report on these metrics to see if there are any gaps or if each specific part of your campaign is performing well. These areas of opportunity can help refine your campaign or create an entirely new one that caters better to your audience.

Focus on the channels that work best for you

Focusing on fewer channels can result in a higher ROI. Identify the channels — such as social, SEO, PPC, or email — that work most effectively for your brand first. Then, think about how to reallocate your marketing budget in a way that maximizes your returns.

Test and optimize

Testing your marketing campaigns' work is the only way to know how well they work. Use variable tests to experiment with new copy, visuals, links, and more to narrow down what your audience responds to. Not only will testing improve current campaigns, but it’ll also give you a better starting point when launching new ones.

FOCUSED on Client retention and Customer satisfaction

Most Importantly- Marketing teams typically cultivate relationships with customers, because happy customers often recommend a brand within their social circles. You can use a SMART goal-setting process to evaluate your customer engagement protocols and inspire loyalty and retention the key to the long-ongoing partnering relationship with them. By reflecting on your customer service practices using a guideline, you can find new ways to personalize advertisements and conduct more successful sales events.

 

Facts:

Organic search is responsible for 53% of all site traffic, paid 15% [Study]

Key Points

·        According to Google’s Economic Impact Report, organic search is 5X more valuable than Google Ads.

·        Paid search is a good short-term marketing solution, but organic search creates long-term, compounding ROI.

·        Social media helps you build your brand, but organic search is what helps you target high-intent consumers.

·        Organic search doesn’t just drive qualified traffic and conversions, it also improves brand perception.

 

Retention ≠ Loyalty

Retention does not equal loyalty. 
A retained customer continues to buy from your brand. 
A loyal customer prefers to buy from your brand. They seek you out. They are your brand ambassador.

You can get people to come back and purchase again, thereby retaining them, but retention is a short-term strategy. It feeds into loyalty as a long-term strategy, whereby there is almost an emotional connection between the brand and the buyer.

 

SEO can deliver massive ROI. But, although digital marketing spending has steadily increased over the years, so have your options. As a result, online marketing dollars are split among various activities.

 

More Resources to read which I used to create this post:

https://www.wrike.com/blog/how-set-smart-marketing-goals/#How-do-you-set-realistic-SMART-goals-for-campaigns

https://coschedule.com/marketing-strategy/marketing-calendar-template

https://intigress.com/blog/digital-marketing/digital-marketing-smart-goals

https://www.indeed.com/career-advice/career-development/smart-goals-marketing

https://baba08.blogspot.com/search?q=customer+retention

The role of Digital Marketing Executive to Transform a Business

The Transformer Change Maker Challenger Communicator Collaborator Creative and Critical Thinker Barnstormer Mover Performer of your business none other than a Digital Marketing Executive do…

Moreover- Digital Marketer is the bottom line that represents the company as a communicator with customers’ stakeholders; with all Major Social Media platforms Emailing Cold calling One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention.  They are vocal outspoken brand ambassador and legal representative of your company in market frontier -frontline soldier  

What are the Digital Marketing Roles & Responsibilities or think of

The Role of Digital Marketing:

 What does a Digital Marketing Manager do?

 

Digital Marketing Executives are generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy. Assisting in the formulation of strategies: to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.

A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital space. Their main aim is to establish and manage the business' online presence. Typically, a digital marketing executive promotes products on online platforms and websites.

 

With better revenues and better branding, Digital Marketing can provide a better Return on Investments (ROI) than traditional media and marketing channels. ... The key to success in Digital marketing; however, is to generate a steady flow of targeted traffic that converts into sales and leads.

Moreover- the modern approach of marketing is to help customers other than converts into sales to FOCUS and HUNT customers loyally retention that creates 3 times more ROI road to socialize or interactive marketing…  Human Marketing: Socialization on Demand

Human Marketing can be well done by a HUMAN- an interactive marketing executive takes the responsibility to drive success and transform a business. They need liberty, FREEDOM Recognition to play their role freely and happily as loyal partnering   

Businesses realize the importance of an online presence and they also recognize that without digital marketing, their brand will get lost in the market like a needle in a haystack.

In this article, we will see how you can leverage the power of digital marketing executive to take your business to new heights.

The marketing executive is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience.

It is not a one-time fix; it is an ongoing strategy that helps businesses flourishes. It engages: Customer engagement is the heart of any successful business – this is especially true for SMBs.

Digital Marketing is an amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills to be a successful digital marketer.

Digital Marketing is an absolute TEAM-oriented job. Collaboration Communication Empathy Friendliness culture/environment is a must.

Conclusion:

DM is of innovation and creativity to co-opt with the dynamic Tech and Biz and keep ahead of… ambiguity and vision to see the big picture in the future grow…

Challenging Growth Hacking and Freedom of works always matters to provide, Company has to come up with Safety Security and Recognition Pay Promotion on job tanning paid off… work ethics integrity always evaluate and judge.

Now- THREE major ingredients spice up the contribution from both sides (Employer & Employees) to have a common goal to attain the "P" - purpose get the job is done to drive Sales and Revenue- ROI success by VICE & VERSA: 

 

VICE (Executive duty): 

1.   Marketing is the bottom line and the LEGAL REPRESENTATIVE  of the Company to bridge relation GAP, to Communicate with the Customers and all stakeholders as PR along with Promote Branding fostering LOYALTY RETENTION PARTNERING Referral to give the company a BRAND VOICE GOODWILL in the market

2.   Tech and BIZ world is agile and dynamic to co-opt with the changing Market. Marketing is absolutely data-driven Critical Creative Thinking and overall BRAIN STORING one.    Marketing is some total of TEAMWORK- the outcome of SMART plan and strategy performance  

3.   Professor Philip Kotler lastly added 5 "P" Purpose- Sales and Revenue which drive by the Marketing. Sales and marketing is the lifeline, lifeblood, HEARTBEAT that transforms the company.  To attain the target TEAM wants must be taken care of by the company then the Marketing TEAM members FOCUSED CREATIVE devoted to company growth ... let's make them happy

 

VERSA (Company): 

1.   Scope of work to grow with the company growth and carrier development and ongoing placement to work for the same company (the Japanese Approach) 

2.   Company Multi Culture- Multi-Talented TEAM: Collaboration and TEAM playing working environment 

3.   Humanization process of HRM- the company looks after the wants to address: safety-security, Recognition (emotional attachment) of works where Honesty Integrity

What is a personal brand?

Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.

Official Definition of Personal Brand: A personal brand is a widely-recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies, actions, and/or achievements within a community, industry, or the marketplace at large.

 

How you see yourself and how others see you, in contrast you’re personal Brand. 

The reason is that as a freelancer, YOU ARE YOUR BRAND. 

So, how did I build my personal brand?

Your social Media user profile, Blog, Online Community profile, Sharing Thoughts, Your Resume, Objective, Mission statement, Personality, Interests, Likes and Dislikes are amongst YOUR personal BRAND. These are the core elements of your BRAND. We may raise another post on …. For more details Next

 

I always love to sell VISION! And Skills!! I love to believe in simple living high thinking- a creative out of box thinker.  Vision is a long-term goal. I have been trying since 2008 to promote and barding myself as a Freelancer Blogger Pleader. Niches: Baba Home Work-Life Virtual Remote Nomad Social Digital Media Marketer Admin Supports Business Development…

A brand cannot succeed without both proper and effective marketing. That being said, it should come as no surprise that you need a personal marketing plan for the most valuable product of all, yourself!

 

Next- Promote yourself in the market …

Personal Business Professional life whatever you must have a planned journey to grow.

Every job seeker needs to have a well-planned career strategy for the upcoming year.

 

But what is a personal marketing plan and what does it consist of?

A lot of the benefits a personal marketing plan provides actually come through the creation of it. By outlining exactly who you are and why you stand out above the rest, you’ll come away with a better understanding of yourself as a brand and how to best promote yourself online.

 

Doing all of this will help you convey your core value throughout your entire personal marketing strategy in a clear and concise way. Being able to quickly show what you offer and stand for in your market will put you in a great position to capitalize on new opportunities.

 

How to Create a Personal Branding Marketing Plan

 

Effective personal branding doesn’t just happen overnight. You have to have a plan in place if you want to maximize your personal brand and career. In short- for simplicity, we mean to say a Personal Brand is a personal profile.

Job seekers who build effective personal brands carefully plan a strategy to help make themselves become noticed by employers and recruiters. A personal marketing plan consists of creating a personal mission statement, analyzing your current situation as a job seeker, goals, objectives, opportunities, and a strategy for landing a job.

Although many jobs seekers don’t create personal marketing plans, it’s a great tool for helping you create an outline of what you want to accomplish as a job seeker and goals you would like to meet within the next year. Whether you’re looking for your first job or wanting to advance your career, a personal marketing plan can definitely help you accomplish your goals and meet your career objectives.

If you’re wondering how a personal marketing plan can maximize your job search and personal brand, follow these five simple steps to help you outline your career goals:

1. Define your mission statement.

Creating your mission statement is the first step of your personal marketing plan. This is where you define your mission as a professional, career objectives, and personal goals.

Your mission statement should also answer two questions: Who am I as a professional? What do I need to do to accomplish my career goals and objectives? These are fundamental questions that must be answered before you can begin your job search.

If you want to maximize your job search and personal brand, your mission statement should also include a goal or objective that explains how you are at a competitive advantage as a job seeker. This includes qualities you believe that set you apart from the rest of the job seekers.

2. Explore your strengths and weaknesses.

Similar to a marketing plan, you will also do an analysis of your strengths and weaknesses. This is important for you to do as a job seeker because it will help you discover what opportunities best fit your needs and areas where you can improve as a professional. By exploring your strengths and weaknesses, you will also learn how your experience aligns with the job seekers you are competing with.

To evaluate your strengths, take a look at your experience, hard and soft skills, and character. These are values that will help you in promoting your personal brand. Next, when you evaluate your weaknesses, look at what you can do to improve and help yourself stand out. Determine if there are any particular skills you need to develop and things you need to change about your personal branding strategy. By doing this, you will be able to improve your competitive advantage and improve as a professional.

3. Identify opportunities that fit your career needs.

After you define your strengths and weaknesses, it’s time to identify opportunities for you as a job seeker. You should already have an idea of what type of job fits your needs, wants, and characteristics, so this should make it a little easier for you to find opportunities.

When identifying opportunities that fit your needs, you should consider the type of work the environment you excel in, the type of industry you enjoy, and the culture that fits your characteristics. By doing this, you will be able to narrow down your job search and improve your chances of connecting with professionals who can help you advance your career.

4. Implement the promotion of your personal brand.

Once you know your personal goals for your marketing plan, you’ll be able to begin promoting your personal brand. Knowing what opportunities fit your needs, you will be able to have more leverage on your personal brand. When implementing self-promotion, it’s key to connect with people in your industry and share relevant content people in your networks will find valuable. You will also be able to promote your personal brand to employers and recruiters in your desired industry and position yourself for companies you’d like to work for.

5. Evaluate your job search performance.

The final step in building a marketing plan is measuring your job search success. You can create these metrics through how many connections you’ve made through social networking, interviews, and even the job offers you received. It’s important to evaluate yourself as a professional so you know what works for you and how you can improve. If you aren’t building contacts or landing interviews, then it’s a sure-fire sign you may need to reevaluate your objectives. On the other hand, if you are finding success with your personal brand, then you’re definitely on the right track with your personal marketing plan.

As you can see, creating a personal marketing plan is a great way to help you define your goals and position yourself as a professional. You will be able to maximize the power of your personal brand, build your professional network, and even land jobs that fit your career needs. By focusing on your personal goals and creating objectives for your job search, you will be able to put yourself at an advantage and stand out amongst your competition in the job market.

Every job seeker needs to have a well-planned career strategy for the upcoming year.

A great way to get yourself focused on your job search is to create a game plan for your career. Your career game plan consists of setting goals, figuring out how you’ll accomplish those goals, and creating a time frame for yourself.

To help you get started with creating a game plan for your career, here are some steps to follow:

1. Start with a goal and break it down.

Succeeding your job search requires you to start with the end in mind. Your career game plan will focus on the goals you have for the upcoming year and breaking them down into shorter goals.

For example, let’s say by next year, you hope to be working full-time as a marketing professional in the sports industry. In order to accomplish this goal, you can break it down into a series of objectives.

Your first objective could be to start building your personal brand as an expert in the sports industry. You can do this by creating a professional website or blog, networking with professionals in your field, and getting involved with conversations about the industry online.

2. Determine the skills you need to learn.

After you’ve set your goal and created objectives, determine the skills set you need in order to be successful in landing a job. This will make you more marketable to employers.

To determine the skills you need to learn, research relevant job postings and organizations to the type of job you want. Pay close attention to the skills and experience each of these organizations require. If you find you’re lacking in a certain area, this is a good indication you need to learn some new skills.

3. Keep track of successes and failures.

As you continue on your job search, pay close attention to your accomplishments and failures. Whenever you accomplish an objective such as landing an interview or attending a networking event, this helps you gauge your career success. On the other hand, if you miss a goal or objective, this provides you with the opportunity to learn and improve from your mistakes.

4. Keep playing to win.

The only way your career game plan is going to work is if you adopt an “I’m in it to win it!” mentality. There’s no doubt you’ll experience a number of ups and downs in your career, but you need to stick with your goals no matter what.

Being persistent with your job search and staying aware of opportunities is the only way you’re going to give yourself a leg up in your career. You can only reach success if you follow through with your career goals and hold yourself accountable for your success. By doing this, your career game plan will help you get ahead with your job search and lead yourself closer to the big picture.

A career game plan is a great way to get you focused on your job search and helps you find a job that meets your goals and needs. By following these tips, you’ll create a career game plan that gets you ahead of the game.

READ MORE.....This post consist of ideas and resources credit goes to: 

https://www.personalbrandingblog.com/how-to-create-a-personal-marketing-plan/

https://brandyourself.com/blog/career/job-search-career/personal-marketing-plan/

https://www.glassdoor.com/blog/4-steps-create-career-game-plan/