Digital Marketing has many variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills that must have won to be a rock star Marketer.
TO BE AN UNICORN IN THE
ATLANTIC OF DUNKIES IS TOO ROUGH AND TAUGHT
This is not a high JUMP
to jump up over the maximum height. As a viewer, we always won in real-time how
easy it was. Managing star performance should be sweat, behind the science right?
Hone your craft and practice, practice, practice.
How much rice out of how much paddy!
After all, we’re looking at the results. But don’t think
I can just get out of their way and let them excel. They require just as much
attention as everyone else.
Digital Marketing Executives are generally responsible for
planning, developing, implementing, and managing the overall digital
marketing strategy. Assisting in the formulation of strategies: to
build a lasting digital connection with consumers. Planning
and monitoring the ongoing company presence on social media. Launching
optimized online advertisements to increase company and brand
awareness.
A digital marketing
executive is typically responsible for engaging a brand with
customers or clients via the digital space. Their main aim
is to establish and manage the business' online presence.
Typically, a digital marketing executive promotes products
on online platforms and websites.
The Hard and Soft Digital Marketing Skills of Rock star Marketers
Realized that if I
want a wildly successful career in digital marketing, these are the digital
marketing skills I need. I cover both hard and soft skills, as well as why
every marketer needs to learn Design Thinking.
For all the marketing jobs, digital marketing demands the broadest
variety of skills. You have to be part artist, part scientist, part
mathematician—and sometimes part magician—to succeed in a digital marketing
career.
You only have to read a few job descriptions to realize that
this field requires a potpourri of digital marketing skills. Here, for example,
are just a few skills from a single digital marketing job description
template:
- Digital
data analysis
- Email
preparation
- Coordination
with the sales team
- Use
video and picture editing software
- Problem-solving
And that’s just a snapshot of a typical digital marketing job
description! Makes you wonder if employers are looking for a real person … or
a unicorn.
The reality is, digital marketing demands a wide range of both
hard and soft skills. That’s why a digital marketing career isn’t for
everyone. For example, you can’t just be
good with words; you have to have a head for numbers, too.
But if you’re truly interested in digital marketing and you’re
committed to a lifetime of learning, then you can definitely make it!
Rock Star! Two words that summon powerful images of
a performer, someone with supercharged energy, and someone who is a bit edgy,
yet loved by millions. It may be a term that is more associated with the music
industry but the corporate world is always looking for its next rock
star. Managers want solid performers who come to play their A-game every single
day.
So what does it take to skyrocket to fame as a Rock Star in the
workplace? Here are 10 steps that guarantee success. You don’t advance in your
career because you do a half-ass job. You advance because you produce great
results. Learn the fundamentals. Learn the basics until you consistently
produce solid results.
Victories arise because you spend time honing your craft.
You don’t wake up one morning as a success. It takes time and is a work in
progress. And if you don’t get it right the first time, look for ways to grow.
Surround yourself with the right people to help you. Perfecting fundamentals is
an essential foundation for your future advancement.
Challenge norms and break conventions. Come to the table with
new ideas and don’t rehash the old ones. Employers are looking for skills
beyond the basics. According to a 2010 Critical Skills Survey by the
American Management Association,
critical thinking and problem solving are valued traits in top performers.
Managers want problem solvers.
Once you start
performing, people will take notice of your presence, and then finally getting
the title under your belt is a big task.
But, if you are
determined to achieve that, then you will be working in that direction only and
within no time you will be able to create a good impression on your employer’s
mind.
Out of the common approach, everyone would like to wear a lot
of hats in the sense that they simultaneously face a lot of different
challenges and tasks, all relating to different areas within marketing.
But what are the most important features and abilities to have when working in digital marketing?
1. Analytical Capacity
ASSUMING AND GUESSING IN DECISION MAKES ARE GONE AND ALREADY BEEN OBSOLETE. THIS IS DATA- ANALYTICS-DRIVEN DECISION MAKING WORLD MANAGEMENT OF DECISION MAKING TO CO-OPT WITH IS A MUST…
2. Communication
Digital marketers seek to build a connection between
brands and users. Understanding a brand’s target audience and knowing how to
communicate with them convincingly is essential. The digital marketer is also
responsible for maintaining the tone of the brand and for transmitting honesty
and clarity at all times. Many brand reputation crises are nothing but simple
communication failures.
Whether they have to explain a new strategy, share the
results of a campaign, or give a presentation, strong marketers tend to be
strong communicators. Being able to communicate well within your own team and
with clients is both important when considering how to be a good marketer?
3. Writing
Whether firing off a social media post,
writing a blog entry, or even just a simple, email, marketers need to have
strong writing skills. Many marketers dabble in some form of written content
creation, so being able to clearly and effectively write is an essential skill.
This is also important for internal and corporate communications, especially
when it comes to campaign planning and reporting.
4. Visual editing
Video content and photos are all the key ingredients of a brand's communication strategy. Therefore, most digital marketers are expected to know at least the basics of video and image editing. This is especially key for social media marketers and content marketers.
5. Creativity
Technical skills are essential, but so is having that
"spark" that helps create unforgettable campaigns.
In the end, much of the success in digital marketing is
about capturing your audience’s attention from the competition, especially now
that users’ attention is more divided among different platforms. Because of
this, a good digital marketing professional has to be able to think outside the
box and come up with creative and unique ways to communicate and solve
problems.
6. Teamwork
Marketers rarely work alone. Whether you work in a team
or department, or you’re the only marketing person in your organization, a
marketer needs to know how to be able to work on a team. Even the sole marketer
in a small business has to be able to work collaboratively with other
departments to get their tasks done and accomplish their goals.
With a marketing department that consists of several
people specialized in different disciplines like content marketing, SEO/SEM,
audiovisual content, collaboration and coordination between everyone is
absolutely essential.
7. Curiosity
The digital marketing sector is always growing and
evolving. Marketers never know what new platform or trend they'll find next
week like new technology, a meme that goes viral, an update to Google's
algorithm, etc.
This is why perhaps the most important quality of a
marketer is curiosity, resilience to changes, and the desire to continue
learning. With this type of mindset, every day in the work of a digital
marketer is a new professional adventure.
