How to Use Customer Service to Build Loyalty and Retention for SME Biz

Introduction:

I've always been a firm believer that customer service is the key to any successful business. 

When you treat your customers with respect and go the extra mile to help them, they're more likely to become loyal customers who will keep coming back for more.

As a small business owner, I know that customer service is especially important for SMEs. We don't have the same resources as larger businesses, so we need to make sure that we're providing our customers with the best possible service.

In this blog post, I'm going to share some of the ways that I've used customer service to build loyalty and retention for my business.

Focal points: 

1. Put the customer first.

This may seem like a no-brainer, but it's important to remember that the customer is always the priority. When you're dealing with a customer, put their needs first and do everything you can to help them.

This means being responsive to their inquiries, resolving their issues quickly and efficiently, and going the extra mile to make sure they're satisfied.

2. Be personal.

One of the best ways to build customer loyalty is to make them feel like they're more than just a number. Take the time to get to know your customers and learn about their needs.

This will help you to build a personal connection with them and make them feel valued.

3. Be consistent.

Customers expect a consistent level of service every time they interact with your business. This means that you need to make sure that your customer service policies and procedures are clear and that all of your employees are trained to provide the same level of service.

4. Be social.

Social media is a great way to connect with your customers and build relationships. Use social media to share updates about your business, answer customer questions, and provide customer support.

5. Be proactive.

Don't wait for customers to come to you with problems. Be proactive and reach out to them to see if they need anything. This shows that you're interested in their business and that you're willing to go the extra mile to help them.

6. Be grateful.

Don't forget to thank your customers for their business. A simple "thank you" can go a long way in building customer loyalty.

Conclusion:

Customer service is an essential part of any successful business. By following the tips in this blog post, you can use customer service to build loyalty and retention for your SME business.

Web Story:

I've been running my small GMB online consultancy from home for over five years now, and I've learned a lot about the importance of customer service. I've seen firsthand how good customer service can lead to loyal customers who keep coming back for more.

One of the things that I've done to build customer loyalty is to create a "Customers First" policy. This policy states that our customers are our top priority and that we're always willing to go the extra mile to help them.

We've also made it a point to be personal with our customers. We take the time to get to know them and learn about their needs. This helps us to build a personal connection with them and make them feel valued.

We've also been proactive in reaching out to our customers. We regularly send out emails and newsletters to keep them up-to-date on our latest products and services. We also use social media to connect with our customers and answer their questions.

Finally, we always make sure to thank our customers for their business. We send out thank-you notes after every purchase and offer loyalty rewards programs to show our appreciation.

I believe that our "Customers First" policy has been a big factor in our success. We've built a loyal customer base who keeps coming back for more. And I'm confident that our customer service will continue to be a key driver of our growth in the years to come.

So, if you can retain customers or make them HAPPY more than one-timers, the chances of revenue earned are more. For example, 20 percent of repeat customers are responsible for 80 percent of revenues.

TOTAL CUSTOMER FOCUS is the matter.

 

CUSTOMER IS ROYAL

 

TREAT THE CUSTOMER LIKE ROYALTY, AND ROYAL WAY…

1.   Be Courteous to Customers. A study by NewVoice, reveals that 53% of customers who don't feel valued switch brands. …

2. Do Something Nice For Customers Every Time. Appreciate your customers for doing business with you. …

3.   Create a Lasting Impression. …

4.   Offer Customers Value For Money. …

5.   Respect Customers' Time.

6.   CUSTOMER ALWAYS RIGHT

Questions for Sharing:

·    What are some of the ways that you've used customer service to build loyalty and retention for your business?

·    What are some of the challenges that you've faced in providing excellent customer service?

·    What advice would you give to other small business owners who are looking to improve their customer service?

Brand Mention:

I'm the owner of (Baba Home), a small business that provides (a Marketing Consultant in Chattogram). We've been in business for over five years, and we're committed to providing excellent customer service.

How to align marketing and sales to secure High growth in annual revenue

Generating revenue through Sales and marketing that infuse blood into the organ. I say sales and marketing are the HEART of any company and business that INFUSE blood.

I always love Interested in sales and marketing. Sales and Marketing are the bottom lines of any company and business. 

In our body, so many organs work to produce blood in a synchronized way. Synchronization is the matter. But there is a conflict in blood cells between red and white blood. Is this a conflict or Friction? This is a race to reach out to the center. Central deviation that generates Life circulation Electron and Proton creates electricity. I might say it competition to reach out to the center.

We see in the shallow engine there is a big and solid wheel. When it starts rotating that creates more motion forward and circulation due to the velocity of running that generate power and saves fuel consumption. Speed and running generate more movements and movements create power. Engine starts the using whole power to rotate the ROUTER WHEEL first. When starting release the engine from heavy lifting and oil consumption and use of power.  The Wheel makes it easy and secures smooth rerunning out of circulation. SO MOTION IS POWER.

The mission is power, not emotion. No friction or conflict between sales and marketing. A likes hand and legs of a body. Marketing is the leg of the plan to move and Hands catch out, Lead, generate, and divert customers into revenue. Hangs are the gripper we called the sales.  

Same in the case of sales and marketing- When sales and marketing bury the proverbial hatchet, they enjoy a shorter sales cycle, better overall ROI, easier marketing attribution, and happier customers.

Aberdeen Research reports that companies that are best-in-class at aligning marketing and sales enjoy an average of 20% growth in annual revenue. Laggard organizations, in the meantime, experience a 4% decline in annual revenue.

When sales and marketing bury the proverbial hatchet, they enjoy a shorter sales cycle, better overall ROI, easier marketing attribution, and happier customers.

Like most of the problems that modern marketing encounters, a commitment to Agile processes and principles can help solve the sales/marketing alignment conundrum.

Brand awareness, content marketing, social media engagement—these long-term marketing initiatives are unlikely to create immediate sales, but they’re nonetheless key to a successful marketing strategy.

Similarly, both teams squabble over the quality and quantity of leads that come in.

Commit Your Agile Marketing Team to Sales Support.

Life hacking to survive #FloodinBangladesh. 

As a Marketer, we are way out of Digital Darwinism: Survival of the Fittest in the Age of Business Disruption and agile Marketing to save us. 

But agile methods can improve the performance of product development, marketing mix, and brand marketing as well, by providing more frequent feedback, allowing for testing and iterating of ideas and communications in the market, and accelerating the process for delivering impact from brand efforts.

Conclusion: 

There are so many resources online from competent authors and authorities. I just would like to highlight the new upcoming world order. For better understanding you may read the following to draw a conclusion: 

An approach for SMEs to becoming Agile in a dynamic Post Pandemic & Ukraine Russia War to survive. 

Are Your Marketing and Sales Teams on the Same Page?

Throughout the pandemic, businesses have needed to continuously adapt as customer needs and preferences evolve. But that quick adaptation is difficult when the business lacks alignment between the departments that most frequently speak to potential customers: sales and marketing.

When sales and marketing teams aren’t aligned, both suffer: In fact, sales-marketing misalignment is estimated to cost businesses more than $1 trillion each year. Why? This misalignment can lead to a lack of trust and understanding between the two departments, which makes every step of working together more difficult and, therefore, slower. 

A Harvard business review to DOWNLOAD 

"Organizations Need a Dynamic Approach to Teaching People New Skills"

FOBES Magazine post: Alignment is a model. If you sync then that model is adjusted to accommodate where you tell it is when you perform the sync.

 

Steps to Sales and Marketing alignment : 

Step 1: Define company strategy and goals...

Step 2: Define buyer personas and appropriate messaging...

Step 3: Agree on a shared Sales and Marketing pipeline and content distribution...

Step 4: Implement a culture of collaboration...

Step 5: Place CRM at the heart of your business.

 

Why is sales and marketing alignment so important?

Sales and marketing alignment is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing return on investment (ROI), sales productivity, and, most importantly, top-line growth.

What is marketing and sales alignment?

Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue.

 

Sales and marketing misalignment is extremely common, and companies with divided sales and marketing teams that function separately are putting themselves at a disadvantage. Both your marketing and sales teams have the same goal of driving sales and revenue, so it is crucial to keep them in sync. Sales and marketing alignment is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing return on investment (ROI), sales productivity, and, most importantly, top-line growth.

The silos between sales and marketing departments are a long-standing issue throughout every industry. The problem with misaligned sales and marketing teams is the inefficient processes that arise, ultimately wasting time creating content without a clear objective. In fact, the Content Marketing Institute reports that 60 to 70% of B2B content is never used because the subject topics are irrelevant to the buyer's audience. Meanwhile, 79% of marketing leads never convert due to a failure to nurture consumer connections (HubSpot). If both teams were on the same page, all that work would be less likely to go to waste.

Continue reading our blog posts Comments Share Thoughts and stay tuned.....

 

 

How to BEST Agile in a changing Post Pandemic & Ukraine Russia War

An approach for SMEs to becoming Agile in a dynamic Post Pandemic & Ukraine Russia War to survive. 

The main focus on

What is the importance of an agile Approach in Sales, Marketing, and Team Building in this changing world to sustain?  

Business Economy Environment Society Politics Working Environment is Dynamic and ever-changing.  Overcome the dynamic situation to co-opt with the changes shortly through an agile practice.  Business is a going concern and continuous revenue goal to drive to transform the life cycle.

“Since no one knows what the world will look like in the future, even the near future, Agile organizations use the ability to learn and adapt. Scientific thinking is exactly that: a process of deliberately engaging reality with the intent of learning.”

 

Alarming uncertainty due to Post pandemic and Russia - Ukraine WAR era…inflation may lead to uncertain buying power and unemployment situation might cause next… business has to cut your coat according to your cloth…the simple math of the time

 

Corporate and multinational companies always have their backup plans.  Moreover, they manipulate state power to invade IRAQ Libya Ukraine to loot and manage… can do and undo anything from hoarding (the recent Bangladesh scenario) to creating the caustic situation to catch the fish out of muddy water…  

 

But SMEs can’t … they don’t have backup and manipulating powers!?
They are the first responders in this regard to overcome the situation.    

 

COVID-19 pandemic and subsequent Russia-Ukraine war brought forward the Agility. This is not about agile scrum management. Talking about, Agile = A practical application of scientific thinking.

Teams and organizations can use scientific thinking to help them set and achieve goals even though the path can’t be fully known ahead of time.

 

Helping employees develop scientific thinking empowers them to solve problems and make decisions

While a basic example, this is the defining characteristic of business agility—embracing a culture change of disruption of normal working processes and using technology to help you improve your productivity, cut unnecessary costs, and improve your product and service. 

1. Using technology to help you improve your productivity
2. Cut unnecessary costs
3.  And improve your product and service.

Using the tech and automation apps 24/7 improves productivity…

Distractions are the primary reason for reduced productivity in a team. The team loses focus because of these distractions and cannot really justify why they delivered lower than normal productivity.

Unnecessary Unprofessional Manpower or Team recruitment to cut unnecessary cost by choosing Talented Creative Innovative Productive individuals that improves the products and services indeed.

 

What does being agile in the workplace mean?

Agile working is about bringing people, processes, connectivity and technology, time, and place together to find the most appropriate and effective way of working to carry out a particular task. It is working within guidelines (of the task) but without boundaries (of how you achieve it).

1.  Bringing people and Processes
2. Connectivity and technology
3. Time and place together to find the most appropriate and effective way of working to carry out a particular task.

 

Choosing Talented Creative Innovative Productive individuals and Creating SOP standard operating process to reduce repetitive works automation that Time and place together to find the most appropriate and effective way of working to carry out a particular task.

 

An approach to becoming Agile in a dynamic world

Helping employees develop scientific thinking empowers them to solve problems and make decisions

Overall- the tech and business world is dynamic and ever-changing too. To co-opt and keep ahead of time and competition agile working skills are always appropriate.

 

Key Skills are:

1. An ability to cut through unnecessary work and focus only on essential work.
2. Sound judgment under pressure and the ability to remain calm under stress.
3.  Strong motivation and coaching skills to guide and support teams throughout a project.

 

Definition of agile principles:

Their manifesto outlined a set of key principles, which are designed to ensure companies prioritize the right things; namely: customer satisfaction, collaboration, communication, adapting to change, and more.

This is a Digital Darwinism: Survival of the Fittest in the Age of Business Disruption and agile Marketing

To transform and sustain in the market is the FOCUS of all. How do we sustain in the market: Human Centricity?

 

The End HUMAN is the king of marketing or Human-centric Marketing!

The humanization process of marketing is the ultimate focus of time. Let’s TALK about…

HOW does marketing features the business to humans?

Marketing professionals are Human to customers are human: flesh and blood.

Numerous Tools, Tech, and apps are used in marketing by human hands. Ultimate drivers and game-changer HUMAN converts to LEAD sales … B2B B2C whatever

 

This is a data and analytics-driven marketing world, Guessing and emotional decision-making days are gone.

Are you’re marketing strategies taking advantage of the massive leaps in technological innovation to reach your customers when—and where—it matters?

In today’s hyper-personalized world the human effort required to craft truly personalized, large-scale marketing and advertising have made it virtually impossible to target buyers with surgical-like precision.

Thanks to artificial intelligence, however, we now have the tools to do just this—making it easier than ever to find, connect with, and convert prospects.

Just as importantly, artificial intelligence is allowing for the streamlining of marketing processes, lifting the prohibitive costs that once impeded efforts to enhance 1:1 communication and individualized content.

The ultimate game-changer is HUMAN. Data-driven or AI featured decision making and their implementation is done by humans.

HOW YOU CAN USE A “HUMAN” APPROACH TO BENEFIT BAND AWARENESS AND LEAD GENERATION. HOW HUMANIZATION CAN PROTECT THE FUTURE OF YOUR MARKETING STRATEGY.

Strategic marketing: SEO strategy, Content Strategy, Social Media Marketing Strategy, Digital Marketing strategy…. Some total consist of strategies and to LEAD requires TEAM WORKS- “HUMANS” to transform a business through the purposeful drive to add 5Ps- purpose to make money…the ultimate goal…

We live in a noisy world. Nowadays to stand out as a brand you either have to offer an unparalleled customer experience or become a really engaging storyteller or both.

We live in an age rich with invaluable data that offers brands and businesses a wealth of insight into the thoughts, feelings, needs, and desires of their target audience. And these insights are invaluable to the ongoing success of any organization.

But, with a wealth of metrics available readily at our fingertips, it’s all too easy to focus on the data alone and move away from one of the most important elements of any successful digital marketing campaign: the human aspect.

 

The marketing executives and customers both are human. Marketing strategy and customers= human convert to revenue. 

This is connecting and online age. People are heading to online presence searching, inquiring, and looking for places, products, and services. Here SEO SEM and Content come first.

 

All you need to know about CONTENT MARKETING. My main (major) subject matter is SEO content. How to create? Its importance in Digital Social Media Marketing, Inbound and outbound marketing Plus more…

 

So SMEs must be well versed and fully equipped to drive sales and revenue…

 

How sales are the life of any business

 

Sales are the bottom line of any business that infuses blood into the whole organ. Through operations, it works as Lifeline to transform the whole process into the blood to attain GOAL ROI …. +X

Commit Your Agile Marketing Team to Sales Support. Sales are the ultimate goal and bottom line of marketing. Marketing is the BRAIN and SALES is the Hands to drive brain goal, so nothing to conflict with marketing and sales. All the matter of collaboration and collaborative TEAM playing

 

The second wave of digital marketing was sparked by the rise of social media…

Today, the technology exists to help build a complete picture of each customer in…

With this kind of non-stop access, combined with consumer power in sharing…

Social media interactions; Recognize the audience; Mix up old and new marketing strategies

 

HOW DO I TARGET THE MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

REACH YOUR TARGET MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

The matter; is how SEO and social media work together. In short Social Media Management… know-how

Human-Centered Marketing uses a combination of research, empathy, design-thinking, and an agile mindset along with creating business alignment across marketing, sales, product, and engineering because the humans on the inside matter just as much as prospects and customers.
 

Customer satisfaction comes through a standby company policy- customer first or treated as the customer is KING! Marketing is the total of communications HONEYMOON results. How to make customers more happy Fall in Love with YOU…

 

To make customers fall in love with you easily we have to thoughts each and every aspect of reaching out to the customers and their satisfaction. First and foremost the pitches come first.  

 

How Good pitches tell a story, but the best pitches make it more personal that Sales. Personalized HELP and relationship Building and 80:20 Rules redefined in this agile world situation. Alarming uncertainty due to Post pandemic and Russia - Ukraine WAR era…due to inflation uncertain buying power and employment situation next… we have to cut our coat according to our cloth…is the simple math?!

 

Secondly the relationship building

Relationship marketing refers to the marketing strategy of cultivating more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing isn't about short-term wins or sales transactions — instead, it focuses on delighting customers for the long haul.

Overall Agility is the matter in marketing and a Team is our main topic to win and overcome the dynamic situation.

 

What skills would an Agile team need?

Communication Collaboration Time Management/ Planning Thinking Conflict Management Dealing with Change/ Flexibility Decision making Teamwork/ Teambuilding Handling stress Problem-Solving Leadership Diplomacy

Agile Methodology has come a long way in recent decades as companies started implementing it in their organizations. In the recent state of Agile survey, most of the respondents have seen significant benefits in their revenue and other factors after the implementation of Agile in their company.

 

Agile Marketing Teams are Happier

The individuals on those teams become more satisfied, loyal, and innovative. Agile marketers engage more in their work because they have control over it. Agile marketing can transform your marketing department, making it easier to build and maintain a team that makes marketing magic. A satisfied, Loyal and innovative TEAM is a long-term asset for the company retained. Frequent migration of team members might cause system loss due to trained manpower flying. Think of Your Secrecy, Policy also leaks and flown too.    

 

How would you adapt yourself to an agile and dynamic work environment?

Here are some tips.

(1)  Respond positively to changing requirements. ...

(2)  Offer customers as much flexibility as possible. ...

(3)  Use short “sprints” to deliver value quickly. ...

(4)  Simplicity–the art of maximizing the amount of work not done–is essential.

(5)  How do you demonstrate agility in the workplace

 

Conclusion:

Agile methods can improve the performance of TEAM, Sales & Marketing, and branding. Company Team and Customer Loyalty Retention come through it and give a brand voice in the long run to drive ROI and sustainable growth. Human centricity is a must. The customer and Marketing TEAM both is HUMAN. And SMEs should have to focus greatly. Humanitarian aspects of management to be considered, implement, and exercised for the sustainable development of culture …

1.    Making sales is the uptime goal. Agile skills should be providing personalized HELP. The Pareto Principle (80:20 Rule) for Customer Success. 80:20 Rules to foster a Friendly Loyal long-term relationship with the customer which drives 25-55% more revenue than new acquisition.  Use the 80-20 Rule to Increase Sales and Leverage your Business. Customer retention is most important in ROI…

2.    Data analytics Automation apps driven team and marketing SEO SEM Content Personalized Sales Pitch and SEO and Social media targeted marketing… all should be mobile friendly and optimized… 

3.    Studies suggest that consumers are 53% more likely to engage with a business they can contact in real-time - a testament to the vital importance of personal connections in today’s hyper-connected digital age. Messenger and WhatsApp friendly Chabot social media CSM and CRM

4.    Overall- Agile Team Agile Marketing and Agility practice throughout the life cycle of the Marketing process to co-opt with the dynamic teach and marketing