PART- I
This is not a one-sided matter! Two hands to come together to make a CLAP!! Best Marketer Needs
Best Scope/Ground TEAM and working environment to give the best performance
Hi, Hiring Manager/Employer /Advertiser/Readers/Followers!
Thriving to hunting
a Social Media Marketing, Digital Media Marketing, SEO Content
Marketing, Email Marketing, SEO Marketing, Business Development- Strategist,
Branding, Sales consultancy, and Startups support situation …
The common and most important FAQs in the job posting or the subsequent interview question is- introduce yourself or why you are best…
alike. To this end, this post is dedicated to Employers and Hiring managers to
present before them…as my answer which I may attach the post link for their
visit here:
Abstract:
Organizational and LEADERSHIP agility is the key to success
For many successful
companies, agility is now the 'de facto' working practice which
underpins the way everyone in a company approaches their work, and
the way they interact with their colleagues to achieve goals.
Flexibly and adaptability I might say as agile
skills or Management.
The business and Tech world are dynamic and agile. To EVER LEARN the trends and
co-opt with I am passionate to pro-follow
One
of the most exciting and challenging things about leadership is that it
requires mastery of a diverse set of skills.
·
Educational
Skills
·
Technical
skills,
·
Specialized
skills for niche business or industry,
·
Managerial,
Leadership, interpersonal skills—
·
Communication
Skills, written and spoken
·
And
the list goes on… and on…
One set of skills that are often overlooked but vitally
important is what’s known as soft skills.
Soft skills are closely tied to the
personal character traits with their DNA and qualities each of us has. They
are part of who I am, generally encompassing attitudes, habits, and how I
interact with others.
Soft
skills are much less tangible than hard or technical skills, and they aren’t
learned through education or training. I have developed them through experience
and concerted effort—and it’s some of the most important self-development I can
do as a leader.
I am a "book smart and street smart"- true seasoned
professional having a virtual remote working and all skills and tools set in
place.
I LIVES
AND BREATHS IN, OBSESSED
INTERACTIVE SAVVY SOCIAL Digital MEDIA MARKETER, A challenger, and TRENDSETTER
My educational and
professional life greatly influences the following 5 great Personalities and
Mentors. I am a fellow follower:
1.
Professor Dr. Muhammad Yunus is a Bangladeshi
social entrepreneur, banker, economist, and who was awarded the Nobel
Peace Prize for founding
the Grameen Bank and
pioneering the concepts of microcredit and microfinance,
and social business. Dr. M. Yonus is my
cousin’s son by relation – NEPHEW. We are from the Same Village and birthplace. From the
boyhood I was influenced by Dr. Younus.
2.
Masaaki Imai (今井 正明) is a Japanese organizational theorist and
management consultant, known for his work on quality management, specifically
on Kaizen.
WONED Key Training to Credit: • PBAE-1
Entrepreneurship Scholarship Training course On Management & Quality
Control from AOTS, Tokyo Japan: April- May 1990, and Prof. Masaaki Imai was my
direct course Teacher and I am a direct Student of his class on KAIZEN. AOTS
gifted the book Kaizen which is my source of “Continuous Improvement is the Key
to SUCCESS”
3.
Charles Thomas Horngren was an American
accounting scholar and professor of accounting at Stanford University, known
for his work in "pioneering modern-day management accounting”. Management
Accounting was my Masters Major subject which plays an important role in
practical and professional Project Profile creating and decision making.
4.
Abraham Maslow. 1908-1970. Maslow often referred to as the father of modern management psychology,
is best known for motivational theory.
5.
Management Thinker: Philip Kotler—Father Of Modern Marketing and a foremost expert on strategic marketing. He
was named the Founder of Modern Marketing Management in the Handbook
of Management Thinking.
Note: 4 & 5 were my honors subsidiary subjects. Other
than my Managerial track, about 10 years, I was been a TEACHER/LECTURER with
University College Honors in courses along with ICT and Accounting too.
Kotler said that “Purpose”
is very important like the other 4P’s product, place, price, and promotion.
Lately added that the 5P’s. “P” Purpose of most businesses is to earn money that
is revenue through performance. Business is going concerned in Accounting. I am a
performer to transform your business do-follow goal to money the REVENUE!
Character
REVENUE that infuses blood to the organ of any business- and ultimately about
delivering solutions to these end the most important issue in an industry that
is absolutely critical- Marketing Strategy & LEADING!
LEAD
Strategies, Research, Plan, Team Building, and Educate Orientation Training to
Implement Collaboratively by Do Following the goal is Sales- Drive Organic,
Paid, Social Traffic prospecting to Closure.
Working SMARTER for a common goal it requires and demands:
- An entrepreneurial mindset of SELF-STARTER,
- Clients and
business-focused calm, consistent, sense of urgency do-follow goals,
deliverables and works to be done,
- Adapt and co-opt with
the new situation as an ever learner- matters.
Strategies Matrix LED -Strategies
and Matrix is always based on facts and figures, analysis, analytical tools, data
comes first other than gauge …
I have visited Japan
USA UK and 20+ other countries of the world- I always think global VISION &
MISSION indeed…
On the contrary- I can
outline why I am the best out of my exceptional background.
For more...
PART- II
With a core skill set valued by all or in common:
The best digital marketers are in tune with customer behavior online in
their respective industries. I can watch customers closely online and seek to
meet them where they are with paid digital ads and website content.
Within digital marketing, marketers frequently manage both paid
digital media (digital advertisements) and owned digital media (company
websites and social media pages).
Although
the technical skills and soft skills will vary depending on the position, there is a
core skill set valued by all or common. Digital marketing, in general
requisites I have expertise with web platforms, strategy, simple design,
and traditional marketing oral and written communication skills set.
A Communicator
Marketing
is a form of professional communication since it consists of communicating to the public
why they should buy or otherwise engage with whatever is being marketed.
IN form
of writing, from crafting ad copy to creating scripts or phone conversations. Creating multimedia
campaigns, understanding design, and having a general sense of who the end-user
is and what they want.
Verbal communication is important as well, both for positions that involve
speaking directly with potential buyers and those that do not. Since marketing
is often a team effort, marketers must be able to communicate effectively
within their own team and within their company.
- Collaborating
with designers to create logos
- Composing
concise promotional copy
- Composing
marketing emails
- Composing
direct marketing communications
- Constructing
consumer surveys
- Developing
rapport with clients
- Interviewing
sales staff to gauge customer responses to brands
- Listening
- Proposing
new products and services
- Sales
- Selecting
and training brand ambassadors
- Soliciting
feedback from customers
- Storytelling
- Writing
reports
- Writing
executive summaries
- Writing
press releases
Social media
User
Brand management and a digital presence are
an essential part of nearly any modern business. Social media platforms provide
a company with the opportunity to gain attention and build brand loyalty with
consumers with no outside spending required. I have been engaging and active in common social media platforms users with Strong social media skills. I can keep the presence that is valuable in the marketing department as they allow a brand to
optimize their social media presence for maximum effect Content management
systems
- Social media Page management and Pages admin supports
- Social Media posting, Interaction with fans to drive
traffic and prospecting
- CMS
or through Pixel, Site traffic tracking, conversion, and bounce rates, etc.
Most corporate sites are built on the back of a content management system that facilitates easier updating of the site’s content.
Although not all companies will be using the same CMS options and demonstrating
knowledge with using CMS signals to a potential employer that I am able to
adapt to working with a CMS or through Pixel, Site traffic tracking, conversion
and bounce rates etc.
Analytical
Huge data
driven plan and strategies, I won/know how to collect huge amounts of
information, and properly analyzed to interpret the results. To creating and
implementing effective campaigns - and I can use these numbers to demonstrate
to clients exactly how much difference the services make in terms of company
bottom line.
- Assessing
the Effectiveness of Digital Marketing Campaigns
- Attention
to Detail
- Compiling
Target Lists for Email Marketing Campaigns
- Controlling
Costs Per Lead Generated
- Evaluating
New Technology Tools for Digital Marketing
- Following
Emerging Trends in Digital Marketing
- Generating
Reports for Management Regarding Digital Marketing Activity
- Analytics
Software (Google web Master Tools, Analytics, and other apps)
- Negotiating
Digital Media Packages
- Project
Management
- Industry
Research
- Selecting
the Optimal Online Media for Campaigns
- Tailoring
Marketing Pitches Towards Target Demographics
- Tracking
Consumer Reactions and Conversations within Social Media
SEO (Search Engine Optimization)
I
can make web content more appealing to search engines, such as Google, Bing and
Yahoo. Due to COVID-19 Pandemic LOCKDOWN people using SFH (Search From Home)
Local SEO behavior and search engine algorithms are continually changing, SEO
must constantly change, too. I can help the company easy to do so will not hire
SEO experts to more generalized marketing staff.
Know the
basics of SEO, so I can understand what my teammates are doing.
- Developing
Online Marketing Strategy
- Google
Analytics
- Search
Engine Marketing (SEM)
- Search
Engine Results Pages (SERPs)
- Keyword
Research
- Recognizing
Seasonal, Daily, and Monthly Trends in Viewer Traffic
- Page
Authority
- Domain
Authority
- Backlink
Strategy
A Website Developer
I am not an expert to do the digital design
work to create a visual ad, website, coupon, or another element. But I have a
basic understanding of web and graphic design coding and software.
Basically able
to lean But I do have a basic understanding of how these images are created,
and I should be able to discuss visual design ideas in order to participate in
the work of the team. The same goes for coding, and being familiar with basic HTML,
so that I can discuss ideas with teammates fluently.
- CANVA,
infographics, simple Design Editing Images Videos, Lead Magnet
- Grammarly and Hemingway Editor for spell and grammar checking
- Creativity
ideas
- CSS
(Know How)
- HTML
(Basic)
- JavaScript
(Know How)
- Structuring
Test or Beta Digital Marketing Initiatives
- Supervising
Creative Staff
- Website
Testing
- Website
Responsiveness
A Content Creator
Text-based,
image-based, video, or even audio, as in podcasts- I can make sure that content
production engaging, professional quality, and on-message.
Knows Blogger
blog and around WordPress theme, and other content management systems.
Understand video editing and know which medium will make my message stand out.
- Composing
Company Releases to Stimulate Blogger Activity
- Composing
Email Marketing Pieces
- Countering
Damaging Brand References in Social Media
- Cultivating
Relationships with Bloggers
- Editing
Content
- Pitching
Digital Marketing Proposals to Internal or External Stakeholders
- Planting
Stories within Social Media
- Producing
Promotional Videos
- Storytelling
- Content
Management Systems (CMS)
- Writing
Copy for Ads- Face BOOK and Goggle Ads Manager certified.
More Digital Marketing Skills
- Google
Ads- Certified
- Face
Book Ads- Certified
- Google
Adsense- Publisher
- Customer
Segmentation
- Differentiation
- Ability
to Meet Deadlines
- Adaptability
- Collaboration
- Conducting
Meetings
- Decision Making
- Multitasking
- Organizational
- Presentation
- Problem Solving
- Taking
Initiative
- Teamwork
- Thriving
in a Results-Driven Role
- Time
Management
- Verbal
Communication
- Working
Independently
- Although both multi and omnichannel communicator- selling across multiple
physical and digital channels,
Content Marketing and digital
marketing landscape...
- WordPress
- Aheref
- HubSpot
- Moz
Pro
- SEMrush
- MailChimp
- Directory
Listings
- PPC
Bidding
A Public Speaking
When
coming up with a new campaign or marketing initiative, I know to pitch my ideas
to my clients or colleagues by making a presentation at a meeting. Some forms
of marketing also involve making presentations to large groups of potential
buyers. I am comfortable speaking in front of groups and be able to handle
questions on the spot and manage presentation software, such as PowerPoint
.
- Attention
to detail
- Conducting
focus groups
- Demonstrating
products
- Educating
sales staff regarding brand viability
- Facilitating
focus groups
- Facilitating
meetings and discussions
- Leadership
- Pitching
marketing plans to group
- Presenting
to groups
An Analytical Thinker
Marketing
requires a lot of research-based analysis to determine what
the audience wants and needs, and a lot of careful strategies crafted around that
analysis. Marketers often have to change course based on new information, and I
can able to draw logical conclusions based on data and other information
received.
- Analyzing
consumer survey data
- Analyzing
consumer demographics and preference
- Applying
principles of differentiation to marketing plans
- Applying
principle of segmentation to marketing cases
- Applying
strategies for targeting to marketing projects
- Calculating
appropriate retail pricing for products
- Completing
analyses of competitors / competitive analysis
- Conducting
market research
- Conducting
media research
- Conducting
SWOT analyses
- Critical
Thinking
- Defining
target audiences
- Devising
marketing plans
- Evaluating
the validity of research
- Financial
analysis
- Monitoring
industry trends
- Planning
promotional events
- Planning
distribution of products
- Quantitative
Skills
- Researching
and selecting media outlets for advertising/promotion
- Retail
site selection
- Solving
marketing problems using qualitative analysis
- Statistical
skills
A Creative Passionate
Marketers
need to be able to think of new and exciting ideas to appeal to their clients
and to the target demographic to keep from becoming stale. From having an eye
for design to coming up with amusing concepts, the ability to think outside the box is crucial.
- Aesthetic
sensibility
- Brainstorming
themes for advertisements
- Developing
concepts for new products
- Devising
press releases
- Devising
rewards and loyalty programs
- Evaluating
product packaging options
- Event
planning
- Writing
advertising copy
A Negotiator
Negotiation is an
undervalued skill in marketing. From negotiating with clients on budgets,
timelines, and expectations, to working with designers and vendors, the ability
to drive a hard bargain is a big part of success as a professional marketer.
- Cutting
costs
- Evaluating
advertising proposals
- Evaluating
the effectiveness of advertising campaigns
- Evaluating
the performance of agencies and contractors
- Influencing
others
- Managing
budgets
- Negotiating
rates and terms
- Results-oriented
- Setting
prices to maximize profit and sales volume
Know how Stress Management
Marketing is one of the most stressful careers
options you can choose; deadlines are demanding, and many things can go wrong
at the last minute. To be a good marketer, you need to be able to handle stress
without panicking.
- Conforming
to deadlines
- Organizational
skills
- Problem-solving
- Processing
criticism about campaigns
- Resiliency
- Responding
to threats to brands
- Time
management
Technology
Finally, technology skills are essential for your success. From using project
management software to track the progress of a key campaign to using analytic
programs to measure the success of social media campaigns, comfort with
complicated suites of varying programs is required. You'll also likely be
required to use certain systems to create marketing campaigns, depending on how
digital and/or mobile your marketing will be.
- Determining
keywords for search engine optimization strategies
- Developing
social media strategy
- Email
marketing
- Facility
with customer relations management software
- Manipulating
statistical packages
- Microsoft
Excel
- Reviewing
websites for examples of promoting products/services
- Utilizing
presentation software
PART- III
For
more in-depth, I would like to present before you in different format about my
skills for better info and perusal as under:
I am come here with
the soft skills, and Hard Skills that I can manage to do a great job to bring
the changes
Here are 10 soft skills 10 Hard skills that I’ve indeed:
1. Curiosity
I love it when we get an employee, a customer who wants to learn
more.
There are so many aspects of digital marketing, so many little
niche areas, and craving more knowledge about how it all fits together truly
makes you better at whatever your role is.
2. Tenacity
I
don’t give up easily, ranking a site (although least understands) and an update
crushes me.
May
pitch ideas that get rejected, I may be called in to help figure out why a site
isn’t doing well.
Every day there’s something new, and that’s what keeps it all interesting- an ever
learner to co-opt with the situations
3. Willingness to Listen &
Learn
I have been wrong so many times it’s crazy. My employees know to
argue their points with me if they think I’m wrong, and I’ve learned to really
trust what they say.
I’ve had clients give me
instructions that I don’t think will work out but I try them, and I’ve been
surprised quite often. Thinking you know everything means you don’t have the
opportunity to get better.
4. Adaptability
With my team, assignments can vary from month to month,
depending upon the company client roster.
They might be working on a finance client for one month then they’ll
need to switch up to a travel client. They may need to pitch in and help
someone else out on a client they’ve never worked on.
First maybe started into technical SEO, content writing, and
PPC all at the same time or else. I always a passion chance that I’ll need to
do something else or extra so I might as well am prepared for it.
5. Ability to Multitask
There are always a ton of things going on at once in digital
marketing A-Z
I always want and love to read the latest articles, see the
latest relevant tweets, do my job, figure out how to do something in a
different way that saves time, does reports, etc.
6. Empathy
Digital
Marketing is absolutely a COLLABORATIVE TEAMWORK. Being able to see things from
someone else’s point of view, and understands why someone thinks a certain way.
Empathy is so much important to foster a friendly TEAM WORKING environment.
7. Getting Along with Others
I have worked with many difficult people who had trouble getting
along with anyone.
Here’s the hard truth: no one wants to work with someone who’s
impossible to be around.
In the digital marketing world, there’s someone who can replace
you in your role. All it takes is a bit of training.
Client-facing or I can do a lot of collaboration with other
teams, I am easy to get people to listen to me because I am peoples minded to
listen FIRST to conflict resolutions to manage the works to get done.
8. Strong Work Ethic
Obviously, I need this in my career. I can go with
frustrating and tedious work at times. Go far and beyond time schedule, weekend, or week day’s overtime to get the job done.
When marketing fails, it can be extremely difficult to start
over. I will encounter lots of roadblocks in some form or another so it’s
critical to keep trying and I am a serious CHALLENGER not give up.
9. Honesty
One of my pet peeves is when someone can’t admit to a mistake.
I’ll always be found out.
People say completely crazy things. With so many people
available to replace me, not being honest is ridiculous.
Digital Marketing is a
multi-task works. In a TEAM or Digital World self-management is a must. Supervision is costly and masterminds egoistic emotional issues. SELF-STARTER Minimal
or no supervision to be my own boss…
I think and believe that “Honesty is the best policy”
10. Being Able to Say ‘I Don’t
Know’
I don’t know why this is so difficult, but it seems to be.
I admit that I don’t know anything. If I don’t know anything
I want to dig in and figure it out. I don’t find it embarrassing to not know
everything.
I’ve never thought less of anyone who admitted
to not knowing something. With so much information thrown at us constantly,
it’s impossible to keep up.
Hard Skills:
11. How to Search Well
People constantly ask questions that they could easily Google.
I am always able to dig for information and get better with search
queries, using keywords, search suggestions, and refined search, so I am not wading through tons of irrelevant
information.
First asking clients or teammates I spend my own time Googling
it and figuring it out, then emailing back or asking. I’d much rather do my own
researches than ask someone else to do it for me. This is at my fingertips,
easy and trustworthy!
12. Using Excel
I am an Accounting Major- able to perform basic functions
in Excel, but depending upon
my job always would be wise to learn how to efficiently deal with large sets
of data.
From keyword data to backlinks, it’s difficult to get the info I
want without using advanced functions.
13. Conducting Research &
Gathering Data
Conducting Deep Dive research, Competitors info, Competitive
products launch and promotion Branding research needs gathering tons of data
and compiling mined data.
I can pull data from various sources at some point. I may have
to audit a website using unique apps and suite
There are so many tools out there and so many sources for
information. I can figure out where to look and how to get what I need.
Creating content I’ll also need to be able to find and verify the information.
14. Using Google Analytics
I can manage to get so much information from Google Analytics that
it would be crazy not to try and master it.
If Google is giving me information about the company site I
absolutely need to use it. From looking at traffic to tracking conversions,
it’s a must-have tool, and it’s free- I love it!
15. Using other Major SEO Tool
Outside of Google Analytics, I know how to use more digital marketing
tools that can give me a different dataset.
I use a few because each has its own strong points. It’s amazing
to see how much information you can get from these tools and their reports.
·
Grammarly: Double Check Every Word
Written, edit,
correction, grammar, punctuations, etc... To have a better text and pitches,
content creation
·
Hemingway
Editor: Double Check Every Word
Written, edit,
correction, grammar, punctuations, etc... Readability friendliness simple to
complex sentences to have better text and pitches, content creation
·
SEMrush:
online software to collect valuable information about online
presence- I won how to use it.
·
Canva:
Know how on this Editorial Team’s Best Friend in designing, infographics
·
MailChimp:
I CAN Power Up Your Email Campaigns to add the X factor
Constant
Contact used to be the go-to service for newsletters until MailChimp came
along. MailChimp makes crafting newsletters fun — I love it. It’s a fantastic
email marketing tool that lets you create, send, and track HTML email campaigns
with an easy-to-use drag-and-drop user interface.
From an SEO
perspective, we love that it has powerful reporting features and comes with
integrations that give its functionality that extra bit of oomph:
·
Hoot Suite: I am a user and won Social Media
Posting automation apps to adds X factor 24/7
16. Analyzing the Effectiveness
of Your Efforts
Some
people measure progress by increased traffic. Some like conversions.
Whatever
my KPIs are,
I always need to know how to track them reliably.
I can bring improvements in ROI KPIs
by adding FOUR C's and 3 ingredients of Digital Marketing performance to drive
REVENUE…the ultimate goal of the company indeed.
17. Communication
I
can communicate better through writing pitch, report, content, speaking over
phone, interaction in Chat, one-on-one interview, public speaking, and with team
communications.
My TEAM maybe
offline or are remote workers and none of my clients are anywhere near me or
distant.
18. Figuring out What’s Going
on & What’s Gone Wrong
If traffic suddenly drops or the bounce rate drastically
increases, it’s important that you know how to start tracking down potential
causes.
Not everything is cause for alarm or gauge. There may be logical
explanations for what you’re seeing.
I simply need to know where to look and how to grab enough
information that it’s easy to get an idea of what’s happening and then start to
fix it.
Google Analytics: Know Your Audience
Bounce Rate: Bounce rate In the winter Siberian birds landed in my land
and cross fly again to eastern home spares of my territory leave again without
completing an action.
Conversion Rate: This is very straightforward.
Channels: I can measure where are your visitors coming
from? Is it organic search traffic? Referral? Paid? This helps businesses gauge
their marketing efforts.
19. Using a Crawler
Several great crawling tools are available. I am a user of MOZ pro
Crawl and audit sites tools and Googlebot is
the generic name for Google's web crawler.
I just being able to get information about redirects or
duplicate content can be incredibly helpful.
20. Coding or Understanding
Code
Though more advanced programming skills are certainly helpful, I
know basic HTML.
Final Thoughts on:
Marketing
is a science and art, A marketer should have to know the Balance of Art and
Science in Marketing
1. Modern marketing is made
of tactics and strategies that are completely foreign to the marketers of the
past. Change is inevitable for a business practice that’s intrinsically linked
to technology and innovation. But as data becomes more ingrained in your
marketing strategy, it’s important to remember that marketing is an art as well
as a science.
2. The perfect marketing
strategy balances creativity and analysis, intuition and data, emotions, and
logic. This blend of artistic and scientific attributes is, and will always be,
the formula for long-term marketing success.
3.
Moreover- I always believe in Abraham Maslow’s modern management psychology,
is best known for motivational theory or needs or want theory. Maslow suggested that
five basic needs (physiological, safety, love, esteem, and self-actualization)
are motivating factors in an employee's work values, because the employee is
motivated to ensure the most important of these individual needs are met.
4.
On the contrary: Foster
fun, freedom, and friendly environment grow up where efficiency, integrity,
sincerity and honesty evaluate and judge to promote, incremental approach,
strategic standardized work ethics supported by bonuses, incentives, paid
vacation, events, and training. More importantly Scope of works, Job
Satisfaction, Safety, and Lifelong job Security- to breed the culture of
Loyalty great ingredient to these ends.
Best Marketer Needs Best Scope/Ground
TEAM and working environment to work and grows
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