DIGITAL MARKETING: A two thousand crore taka market!
Hello DEAR Bangladeshi Hiring Managers, Job seekers, and Trainees!
First published on Oct 15, 2020, updated and reposted on @9 Jan 2024 the Job market and Salaries a bit up due to inflation... but mentality hunting cheap workers! Hopefully, It might be changed in the coming years 5 and more to overcome...
I am hopeful of Digital Marketing Boom in Bangladesh: Salary Surge Despite Cheap Labor Mindset
# 01: In-Demand Profession by 2021
The profession, of digital marketing is now highly growing in Bangladesh
today and most corporate firms want to own digital marketers where the
professional can earn more with their tasks. Nowadays in Bangladesh, many
digital marketing agencies are being established to solve clients’ needs. This
provides digital marketing a unique competitive advantage where you can gear
yourself up for a career.
Digital
marketing has now become a
phenomenon in Bangladesh. Like many markets in the world, digital
marketing in Bangladesh is growing exponentially. Due
to exposure to the global market through social media most
audiences now have basic knowledge as a result there is an increase in
demand for digital platforms.
“Taking into consideration the marketing
imperative of reaching a wide customer base at a low cost, let us start the
discussion with a news report from last week. Published in the digital section,
the report that caught the eye was: three leading private mobile phone
operators in Bangladesh have spent a combined $1.04 billion or Tk 8,744.20
crore on social media advertisements in recent years!” Source: Muhammad Zahidul Islam is a senior
reporter for The Daily Star
With a 48% internet penetration in 2018, Bangladesh is facing a digital revolution in 2019. The country’s new democracy
Facebook with 30M users and YouTube with 20M users enabling everyone’s
potential, and creativity, and creating positive social changes. Job search,
Online shopping, Sports updates, Movies & Restaurant reviews, Banking, etc.
are the major activities on this platform.
Global ventures like – Uber,
Alibaba, Rocket Internet, and popular local players Pathao, Pickaboo, Chaldal, and Shawpno are the movers and shakers of the industry. Telecommunication companies
are influencing building the of digital infrastructure as well.
Companies are getting direct
tangible benefits from digital marketing. It is enabling the oddest and not so
attractive industry in Bangladesh like – insurance. Green Delta Insurance Ltd.
a major player in the insurance industry is having a great impact on their sales. After launching its digital
facilities, with the help of digital marketing they have achieved a 400% increase
in sales in three months' duration. This is a huge revenue for companies like
Green Delta Insurance Ltd.
The Bangladeshi market is facing new challenges every day for digital marketing since the audience and most companies are completely new. To achieve the business objective agencies are adopting new trends and technologies. Due to exposure to the global market through social media most audiences now have basic knowledge as a result there is an increase in demand on digital platforms. But the reality is still to understand…
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| Present Bangladesh DM Career Salary preview |
Digital marketing is a vast
mPreviewg technique that includes many other marketing tact. It is a
marketing tactic used to promote a brand, product, or service through digital
technology, like email, mobile, TV, radio, etc. Social engine optimization,
social media optimization, Search engine marketing, content automation, content
marketing, e-commerce marketing, social media marketing, PPC, display ads,
email marketing, etc, are subsets of digital marketing. Digital marketing is not all about selling and
purchasing oroducts and services. It is a source of entertainment, social
interaction, news, consumer exposure to a brand, etc.
Digital Marketing is an amalgamation of innovation, creativity, and analytics; one should have a
creative mind, data analysis, writing and editing, and technical skills to be a
successful digital marketer.
1. Mastery of a diverse set of
skills: Educational Technical Soft Hard Specialized skills for a
niche industry, Managerial, Leadership, interpersonal Communication Skills
2. Digital Marketing is the bottom line that represents the company as a communicator with customers’ stakeholders; with all Major Social Media platforms Emailing Cold calling One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention. So they must be vocal outspoken, and communicator and peoples skills.
3. Digital Marketing is an absolute TEAM-oriented job. Critical Creative Thinking Collaboration Communication Empathy Friendliness culture/environmenareis a must.
DM is of innovation and
creativity to co-opt with the dynamic Tech and Biz and keep aheaofff…
ambiguity and vision to see the big picture in the future grow…
This post comes out of my recent Job market ads, Applications,
Interviews, and salaries practical issues.
Over
the years, I have acquired relevant skills and experience in Marketing and
sales working at home and abroad.
I have been applying for jobs
and this is my daily routine like full-time work: Signed with the world’s #1 Job
site indeed.com, GipRecruters.com, Monster.com, carrierbuilder.com, and byat.com.
Since March 2020 all of a sudden I have been experiencing some job ads coming out of FB jobs. I had faced an interview with a BPO firm; a sister concern of a well-known group. My asking salary was 120K BDT/mo, and they offer 80K BDT/mo.
Nowadays so many Digital marketing jobs situations on bdjobs.com, Careerjet.com, Google.com, and linkedin.com, and every day I am applying for 10-20 jobs.
After thatve faced so many interviews, over mobile, and Skype…most cases the salaries mostly 15-20K BDT/mo (Which I never CLICKED), a few 30-40 K BDT/mo my least, and very few cases 50-70K BDT/cup7cupup -120 K BDT missing!?
Sorry to say that most of
them don’t know what is Digital Marketing. Bangladesh is an emerging new
market. So that might be … but it will take time to have a complete
understanding of…
I acknowledge my Limitations:
SEO and Ads Manager (Facebook, Google) are so tricky. So many verifiable parts,
types of ads, and Ads auctions to memorize all those things is simply impossible, and just we can restore all tips and tutorials. When needed we have to search
and find out the right one from a record, restore, drive, docs, etc? All formulas
and files can be maintained in this regard to work out…
When I have been selected
for the next stage, I always attached 2 links to clear up more about the
position first. This is my professional Integrity and ethics to share.
Why and
How do we balance Organic and Paid Search
https://baba08.blogspot.com/2020/09/why-and-how-do-we-balance-organic-and.html
Collecting
the Information regarding Sales and Digital Marketing Situation- Customer
Feedback
I mostly carry out Google
searches, visit companies' sites, Team and working culture, Scope of work, Freedom,
on-the-job training, Promotion and paid off… etc.
Digital Marketing is an amalgamation of innovation, creativity, and
analytics; one should have a creative mind, data analysis, writing, editing,
and technical skills to be a successful digital marketer.
Digital Marketing is an
absolute TEAM-oriented job. Collaboration Communication Empathy Friendliness
culture/environment are a must. A min 5-7 person TEAM is optimum. Those who
can’t afford to hire TEAM may go for a marketing agency to contact …
DM is of innovation and
creativity to co-opt with the dynamic Tech and Biz and keep ahead of… ambiguity
and vision to see the big picture in the future grow…
Challenging Growth Hacking and
Freedom of work always matter to prThe ovide, Company has to come up with Safety
Security, and Recognition Pay promotions on job tanning paid off… work ethics
integriare ty alwatreatedte andjudgede.
To understand all about
the compensation- USA, UK, KSA, and some other countries I have conducted a small research on Digital Marketing Job Salaries comparison for your better
understanding and clear conception.
The minimum Hourly WFH $25-30 Hr., Full Time 35
hrs, + Leisure 5 Hrs Week= 40 Hrs week with yearly 1 month paid off yearly
55-60k
Conversion= Taken minimum 50K USD X 84
BDT/12= 350K BDT/mo…
Therefore:
My minimum asking rate is 120K- 150K BDT/mo
For
Chittagong: not less than 80K BDT/mo and Dhaka to relocate rate 120K- 150K
BDT/mo
Conclusion:
New Carrer Market, Marketer, and Employer yet to flourish and set up...it will take some time to shape up by 2021
Min Graduation in the BBA, and Masters Ideal! So, compensation and consideration should be humanizing!!
Digital Marketing
is the bottom line that represents the company as a communicator with customers’
stakeholders; with all Major Social Media platforms Emailing Cold calling
One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention.
So they must be vocal outspoken, and
communicator and have people skills.
Other than
Professional experiences and Job certifications, a Digital Marketer must be
proficiencies by the following tools:
SEO SEM SMM DM CM
EM Promotion Branding Infographics
MS Office and
G-Suite, Google Search Console, Keyword planner, Adword Express, docs, sheets,
etc) CRM CMSs & Project Management tools (ZOHO, Hubspot, Wrike, etc).
Face BOOK Ad
Manager, Google Ad Manager, SemRush, Collaboration Automation Apps, Canva Hoots
Suite, Hub spot CRM, Mill chimp, Gmail, Drive PLUS soft skills
Moz:
SEO Tool Ahrefs: SEO Tool SEMrush: SEO Tool Answer The Public: Keyword Research Tool Buzzsumo: Keyword Research Tool hunter.io: Email Search Tool Boomerang: Email
Tracking Tool Keywords Everywhere: Keyword Research Chrome Extension SimilarSites.com: Market
Research Tool Email Hippo: Email Verify Tool
