Oct 12, 2024

How To Data-Driven OKR: Drive Awesome DM Growth Results

Organization with OKRs. OKRs: A Framework for Data-Driven Goal Setting that is visible to all. 

OKRs
(Getty Images from online. Courtesy- strategist blog)

OKRs provide a structured framework for setting clear, measurable goals and tracking progress using data. Whims Guessing and Emotional decision-making days are obsolete and offset by data-driven decision-making.  Moreover, this is a data-driven dynamic tech and biz world using AI too! AI is a huge data library that compiles data queries at a quick turn-around time to give the results based on the input.  
Data empowers businesses to make informed decisions in a complex and ever-changing landscape. 

Data empowers Business


Data-driven decision-making is a process that uses data analytics to guide business decisions. Here are some essential metrics that digital marketers can track to make data-driven decisions: 

Take a Lesson From Google, Intel, and Others

OKR- "Objectives and Key Results" and is a goal-setting framework that helps individuals, teams, and organizations define and track measurable goals. OKRs are a popular management strategy that can help create alignment and engagement around goals. 


ROI KPI to SMART planning and strategy to drive company goals by performance and team playing...

ROI KRI is an easy and commonly used Digital Marketing tool to track results. This is not a big budget issue. We might track using free tools online. Every marketer knows the metrics and how to use them to get Results of the following:  

  1. Conversion rate: The percentage of visitors who take a desired action, like making a purchase or filling out a form 
  2. Customer lifetime value (CLV): The total revenue expected from a customer over their lifetime 
  3. Customer acquisition cost (CAC): The cost of acquiring a new customer 
  4. Engagement metrics: Metrics like time on site, bounce rate, and social media interactions to gauge audience engagement 
  5. Return on investment (ROI): A metric that connects marketing efforts to financial outcomes 
  6. SEO metrics: Metrics like organic traffic and keyword rankings 
  7. Social media metrics: Metrics like followers and engagement rate 
  8. Email marketing metrics: Metrics like open rate and click-through rate 
  9. Content marketing metrics: Metrics like time on page and conversion rate 
  10. Advertising metrics: Metrics like return on ad spend and cost per click 
  11. Tracking the right metrics can help guide a marketing campaign to success. It can also help marketers understand how campaigns contribute to business goals and inform decisions about optimizing strategies and channels. 
For more resources: 

https://www.linkedin.com/advice/3/how-do-you-connect-data-driven-objectives-your
https://www.cofficient.co.uk/building-a-data-driven-organisation-with-okrs/


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Oct 7, 2024

How Hiring Brilliant: Really Amazing ROI By Smart Investments PRIZE

Hiring Brilliant: Maximizing ROI with Smart Investments


ROI

Finding the Right People: Matching Talent with Roles Providing the best compensation Culture and friendly environment scope of work is crucial. Recruiting is not the ultimate result. Retaining ongoing relations and loyalty matters to attract and avoid brain drain or burnout.
Most fictitious companies like and love HIRE & FIRE... possess bad reviews!  

In today's competitive job market, attracting and retaining top talent is crucial for organizational success. However, simply hiring individuals with impressive resumes is not enough. It's equally important to ensure that these individuals are the right fit for the specific roles they will fill. You can't fry fish without oil- Employ Happiness matters!!

In today's dynamic and competitive business landscape, the quality of your team can significantly impact your success. Hiring the right professionals is not just about filling vacancies; it's about investing in individuals who can drive your organization forward. While the temptation to cut costs might be strong, compromising on talent can lead to decreased productivity, missed opportunities, and ultimately, a lower ROI.


Unfair


Bengali, Chattogram proverb "ছাগল দিয়ে হাল চাষ"

Literal Translation: "Ploughing with a goat"

Figurative Meaning: Doing something completely impossible or illogical. It's often used to describe a situation where someone is trying to achieve something that is simply not feasible or sensible.

The High Cost of Cheap Talent

  • Increased Turnover: Employees who feel undervalued or underpaid are more likely to leave, leading to costly turnover.
  • Decreased Morale: A team composed of underqualified or disengaged individuals can negatively impact overall morale.
  • Reduced Productivity: Employees who are not equipped to handle their responsibilities may struggle to meet deadlines and achieve goals.
  • Damaged Reputation: Hiring inexperienced or incompetent staff can tarnish your company's reputation.

Strategies for Hiring Brilliant Talent at the Best Price

  1. Define Your Needs Clearly: Before beginning your search, create a detailed job description outlining the specific skills, experience, and qualifications required for the role. This will help you attract truly qualified candidates and avoid wasting time on unsuitable applicants.
  2. Leverage Your Network: Reach out to your professional network for recommendations. People who know you and your company are more likely to refer qualified individuals.
  3. Utilize Social Media: Platforms like LinkedIn can be powerful tools for finding top talent. Use relevant keywords and hashtags to connect with potential candidates.
  4. Consider Freelancers and Contractors: For short-term projects or specialized skills, hiring freelancers or contractors can be a cost-effective option.
  5. Offer Competitive Compensation and Benefits: While it's important to stay within budget, offering competitive salaries and benefits packages can attract top talent.
  6. Focus on Cultural Fit: Look for candidates who align with your company's values and culture. A good cultural fit can lead to increased job satisfaction, productivity, and retention.
  7. Invest in Employee Development: By providing opportunities for growth and training, you can help your employees reach their full potential and increase their value to the company.

The ROI of Hiring Brilliant Talent

Investing in top-tier talent may seem costly upfront, but the long-term benefits can be substantial. By hiring individuals who are passionate, skilled, and aligned with your company's goals, you can:

  • Drive Innovation: Brilliant employees are more likely to think outside the box and devise creative solutions.
  • Improve Customer Satisfaction: A talented team can provide exceptional customer service and build strong relationships.
  • Increase Productivity: High-performing employees are more efficient and effective, leading to increased output.
  • Enhance Your Company's Reputation: A team of talented professionals can help your company establish itself as a leader in your industry.

In conclusion, while the temptation to cut corners on hiring may be strong, it's essential to prioritize quality over cost. Investing in brilliant talent can drive your organization's success, improve your ROI, and create a sustainable competitive advantage.



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Sep 30, 2024

How To Overcome New Freelance Career: Digital Marketing Skills 2024

To overcome challenges in a new freelance digital marketing career in 2024

How to became a digital marketer


This is not a whims and emotional bias. Time is precious and have to be focus on building a strong online presence, identifying a niche expertise, mastering essential digital marketing skills like email marketing and SEO, actively networking to find clients, prioritizing client communication, and continuously learning to adapt to evolving trends; all while honing your project management abilities to deliver results efficiently. 

Key Strategies or pathway to look forward:

Develop a Niche:
Everybody's business is a nobody's business. Multitasking days are gone. This is dynamic and agile tech and business world. Specialize in a specific area of digital marketing like content creation, social media management, SEO, or PPC to stand out from the competition and attract targeted clients is a must. We might say it to be UNICORN...

Build a Strong Portfolio:
Showcase your best work through a professional website and online portfolio to demonstrate your capabilities and attract potential clients. 

Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.



How to Brand

How you see yourself and how others see you, in contrast you’re personal Brand. 

The reason is that as a freelancer, YOU ARE YOUR BRAND. 

So, how did I build my personal brand?

How others see you?
Your social Media user profile, Blog, Online Community profile, Sharing Thoughts, Your Resume, Objective, Mission statement, Personality, Interests, Likes and Dislikes are amongst YOUR personal BRAND. These are the core elements of your BRAND. We may raise another post on …. For more details Next



I always love to sell VISION! And Skills!! I love to believe in simple living high thinking- a creative out of box thinker.  Vision is a long-term goal- Keep in mind!


Master Essential Skills: 

Email Marketing: Learn to create effective email campaigns with segmentation and personalization to nurture leads and client relationships. 


SEO (Search Engine Optimization): Understand on-page and off-page SEO strategies to improve website visibility in search engine results. 


Social Media Marketing: Manage social media platforms strategically to engage audiences and drive traffic. 


Content Marketing: Produce high-quality content that resonates with your target audience. 


Data Analysis: Learn to interpret data from marketing campaigns to measure performance and make data-driven decisions. 


Effective Client Communication:

Prioritize clear communication with clients, actively listen to their needs, set realistic expectations, and provide regular updates on project progress. 


Network Actively:

Build relationships with potential clients through industry events, online communities, and social media platforms to generate leads and referrals. 


Continuous Learning:

Stay updated with the latest digital marketing trends, tools, and best practices to remain competitive in the market. 


Conclusion: 

For profile Building and Job readiness you must go for a some online free course from competent and specialized niche industry leaders Like Google Meta HubSpot SEMrush Udemy etc. 

And obliviously- hardly try to fine 2-3 online internship with USA companies might be helpful building your.

How To Get An Internship?

It's one of the most common and frustrating career dilemmas. INTERNSHIP can be either skeptical or totally frustrating. 

   
Create your Free blog like me and write your thoughts.
That will be profile building every time when you blog posts. 

Create your Social Media Profile with Facebook and LinkedIn.
Connect and networking with niche industry individuals and Join professional groups 

Read online journal and Blogs online....

More resources to READ: 



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