How social media marketing is important for small business in Bangladesh

Social media marketing or online electronic media is a great tool for SMEs in Bangladesh to drive business success make it easy and inexpensive...

People are heading to social media and used to. Now a day around 172 M mobile connections and 90 M unique mobile subscribers exists and over 25% are active mobile internet users. The country’s per capita growth was 45% in the past 5 years. Bangladesh ahead of all Shows Spectator Index on per capita GDP growth…

 

The eCommerce Association of Bangladesh (e-Cab), the trade body for eCommerce in Bangladesh, estimates there are 700 eCommerce sites and around 8,000 eCommerce pages on Facebook. Facebook remains a popular method for advertising and selling products, to a point that many businesses forgo creating websites. This is inexpensive and easy to reach out to customers.  Ten billion taka in transactions takes place on eCommerce sites per year according to a 2017 e-Cab report. 

 

In Bangladesh, retail e-commerce is growing at 72 percent a month. 

At present, more than 35,000 individuals and above 25,000 small and medium enterprises (SMEs) are part of this sector.

LOCAL shoppers in the COVID-19 are now online. As a result, e-commerce is booming around the globe. Shopping online is on the rise. Transactions are also increasing manifold. It is known that online sales have increased by 70 to 80 percent compared to the regular time. Millions of people have been employed in this sector. Business is expanding rapidly.

As a result, the e-commerce market in Bangladesh has exceeded one and a half billion US dollars, according to the German-based research institute Statista, expected to reach at two billion dollars this year and three billion dollars by 2023.

 

Social Media

There were 45.00 million social media users in Bangladesh in January 2021. The number of social media users in Bangladesh increased by 9.0 million (+25%) between 2020 and 2021. The number of social media users in Bangladesh was equivalent to 27.2% of the total population in January 2021.

 

Face book as a Social media is popular and widely used in Bangladesh. 

As per the status of almost 90%, this is a golden opportunity for SMEs to take the advantage of Social Media Marketing. 

Reasons why is a strong presence in social media important for brands?

1.       This is easy to reach- because users are heading and online

2.       This is cost-effective and inexpensive and easy to connect live over messenger, WhatsApp

3.       Personalized and interactive CMS CRM is easy…

4.       Social media pages take palace on the website. So, no need to maintain a website and webmaster

5.       Can easily Improved brand awareness

6.       Get more traffic to your website

7.       Increase engagement with your customers

8.       Improved your brand loyalty

9.       Know about your competitors

10.   Increase Your Overall ROI

11.   Build Relationships With Your Target Customers

12.   Retarget your customers

13.  Importance of Content in Social Media Marketing  

14.  Real-Time Customer Service

15.   Greater Exposure by targeting users

Online marketing allows small business owners to encourage their followers, clients, prospects to take action likely by visiting the website, going through products, rating the service quality, providing user feedback, and many more which is marketable. Then both the next buyers and normal audience can see what previous buyers or consumers say about your company. In no time, you can get good brand value and go ahead.

16.   Better ROI

ROI or Return of Investment is surely one of the main concerns for startup owners. Only by utilizing a digital marketing strategy, you can keep tracing and precisely measure from where your leads and web visitors are coming and taking action.

17.   Brand Advertisement

You see, digital marketing is offering every opportunity so that you can get the maximum output within the shortest possible time. 

18.   Easy to Measure

You can get day-by-day reports of your website visitors, purchase reports by using Google analytics. Along with that, you can measure how many people have seen, liked, shared, and commented on your post on Facebook, Twitter, and Linked In, etc.

19.   Refinement of Business Strategy

Probably, that’s one of the most significant advantages of digital marketing. Truly any leads or anything you’d get from an online marketing journey is only a fraction of the cost of typical marketing

20.   Attract Mobile Customers

The number of people tend to do shopping through mobile phone is at an increasing rate.

21.   Increases Trust & Credibility

Nothing remains hidden online. So when you’re providing quality products along with satisfactory service, your customers are bound to have faith in your organization. They will gossip about your product in their circle and eventually, you’ll get benefited from applying a profound digital marketing strategy.

22.   Targeting More Leads/Acquiring More Leads

The activity or campaign you run on the internet, allows you to get leads and attract more potential clients. Above all, that is one of the main benefits of digital marketing. You promote your business through online; people will be pledged to become a customer.

 

Requirement:

Users are more learned and SMART about their choices in this connected world. To handle the users or buyers personas it will require professionals to serve these buyers personas and personalized interactions online. To handle Fan base loyal customers trained and HELPING hands in demand. There are so many institutes already been set up? But their activities are of a spam nature to make money only other than professionalisms to grow. Every day experiencing thousands of ads on Facebook regarding training etc. 12 classes…. HOW?  This is not that easy to become a social media marketer in 12 classes. Impossible made possible…. HOW? 

 

Limitations:

Any object on the earth bearing its own shadow! Also, Social Media or E-Commence going through miscreants and masterminding cause overshadowed:     

1. 11.48% of customers were victims of online shopping scams in 2020. The number was previously 7.44% in 2019.
2. Very recent 2021 Eorange controversy,  Evaly Chair, and MD sued for fraud, harassment PLUs more cases overshadowed this booming social media and e-commerce marketing in a doubt.  Due to gambling nature and greediness to be a quick richer both in the company and buyers level fueled the FIRE.

Otherwise, all is well. Emerging markets having always some miscreants takes the chance to get undue advantages. Besides these, other limitations are:

• Another limitation is that the market is still in the primitive stage. Lack of agencies, institute professionals, and govt. rules and regulations hinder the outcome.  We have to overcome all such limitations which are usual in any new market situation.  
• The SMEs entrepreneurs don’t have to know how about the unique propositions and capabilities of social media marketing how to use. They don’t have a professional setup. In marketing, it will take time to create executives, manager
• Digital marketing as a career in Bangladesh and its salary and is another hindrance to the slow growth of social media. DIGITAL MARKETING: A two thousand crore taka market!
• The present compensation offering and structure don’t comply with the world job market.

 

Mobile eCommerce

Utility bill payment and remittance transfers via mobile phone were introduced in Bangladesh in 2006 and 2010 respectively through the country’s leading mobile operators and banks, and have become very popular.  The government also authorized mobile operators to sell railway and bus tickets, and tickets to cricket matches organized by the Bangladesh Cricket Board using mobile phones.    

As of April 2021, 15 banks are providing mobile financial services (MFS), with 36.75 million active MFS accounts.  In addition, Prime Minister Sheikh Hasina inaugurated the digital financial service “Nagad” in 2019, which is partly owned by the Bangladesh Post Office.  Mobile financial services in Bangladesh include cash-in, cash-out, merchant payments, utility payments, salary disbursement, foreign remittances, and fund transfers.  MFS activities grew rapidly following the outbreak of COVID-19 in 2020, as consumers sought to use MFS platforms to comply with social distancing measures.  Bangladesh’s central bank instructed banks in April 2020 to open MFS accounts for all workers of export-oriented companies to facilitate disbursement of salaries and government allowances. 

Existing mobile financial service providers popular in the market include bKash, Nagad, Rocket PLUS more…

Our Social Media is mobile-friendly. So we must have no how to optimize mobile-friendly content, posts, graphics, designs, videos, audios whatever.  Pixels and web design, the webpage must be optimized and mobile-friendly. 

 

 

Conclusion:

1.    With a no or limited or minimum budget social media marketing is the best option to reach out to the intended and targeted users.

2.    All the benefits of online marketing are stated. Therefore, success relentlessly depends on your business objective as well as the mindset and hiring the right executives.

3.    The Transformer Change Maker Challenger Communicator Collaborator Creative and Critical Thinker Barnstormer Mover Performer of your business none other than a Digital Marketing Executive do…

 

 

More Resources:

https://www.digitalmarketingbd.com/why-social-media-marketing-is-important-for-small-business/

https://brainstation-23.com/e-commerce-business-scenario-in-bangladesh-2006-to-2018/

https://thefinancialexpress.com.bd/views/views/e-commerce-in-bangladesh-where-are-we-headed-1578666791

https://www.thedailystar.net/supplements/30th-anniversary-supplements/going-digital/news/e-commerce-bangladesh-the-next-five-years-what-expect-2043981

https://www.newagebd.net/article/114200/the-growth-of-e-commerce-during-the-pandemic-in-bangladesh

https://www.trade.gov/country-commercial-guides/bangladesh-ecommerce

 

 

CROSSOVER redefining the people work worldwide

This is an IT age, border-free globalized world. Talent isn't determined by geography. 

Crossover recruits and screens only those with exemplary skills and drive to work with the world's best businesses. Their teams bring the talent to manage all types of initiatives, from software development to quality assurance to growing solution road maps.

The marketplace is not limited to any City, Country, Region; there is no bounds. A huge almost total globe other than a few restricted countries and so huge competition with global talents as the hole.  Whatever the Bangladeshi education & tech knowledge off.. doesn't matter. We have to and might learn and pursue according to global employers rules. Here we go and think of redefining people's work. In my previous post, I have talked about my interview. I was then taken a bit of time to conceptualize my dream job along with updating my desktop, mobile phone to co-opt. But recruitment TEAM terminated out from the said interview. Employers are always right with their goals and vision so time and tide wait for none. After that immediately I have applied for another position and yesterday 22 Dec 2017 completed one written assignment. Now keep going with my mission to familiarize the CROSSOVER and it's vision in Bangladesh. 

Crossover (also known as Crossover for Work) is redefining the workplace. We connect the world's best talent with companies around the globe, supported by their WorkSmart productivity and workforce technology. Headquartered in Austin, Texas, Crossover has thousands of partners in more than 100 countries.

More people are working remotely than ever before. In the U.S., the remote workforce is growing 10 times faster than any other category — 115% since 2005. With benefits for both workers and employers, it’s no surprise that flexible work models are on the rise. But it’s not always easy to find legitimate work-from-home jobs or reliable remote workers. That’s where Crossover can help.

What does Crossover do? 
Talent isn’t determined by geography, so Crossover hires from every corner of the globe, with more than 2,500 partners working in 100+ different countries. As a Crossover partner, you have the flexibility to work from anywhere, including regional co-working spaces, with some of the most talented and motivated professionals in your area of expertise. 
But Crossover’s hiring process isn’t your average job application. Instead of relying only on a resume to represent your experience, you have the opportunity to showcase your abilities and preview the job you’re applying for through interactive skills tests.

For more picture on our graduate employment, you may read the recent fact thorough bellow studies by competent authorities as under:

Conversations with Employers: Exploring Graduate Employability in Bangladesh 

"Community of university graduates is a vital component for a nation’s economic growth, for developing leadership capacities, for creating and fostering a vision of an equitable, just and peaceful society." and  

THE BUSINESS GRADUATE EMPLOYABILITY IN BANGLADESH: DILEMMA AND EXPECTED SKILLS BY CORPORATE WORLD  "Unemployment scenario of the graduate level in Bangladesh has been a serious problem. Lately, graduates are more prone to acquire business education, which is more transferable to the job. Despite that, business graduates are frustrated with the burden of education, as there are concurrent occurrences of joblessness. 13.81 core, of which 6.83 core constituted its labor force. Experts reckon some 2.72 core members of that force were either jobless or underemployed."

Unemployment reaching a criticallevel in Bangladesh 

"The unemployment situation has been worsening in Bangladesh particularly over the past two years, as per estimates by various research organizations, at a time when about two million new faces are joining the country’s workforce annually. Some estimates suggest that nearly one-third of Bangladeshi youth are either unemployed or underemployed, leaving a large chunk of 60.7 million potential labor force of the country underutilized or underutilized. At the same time, over two lakhs foreign workers are working in the country, mainly in garments, ICT and service sectors, in jobs for which sufficient number of qualified manpower is available in the country"

Bangladesh to further accelerate the growth of a fortune 21 first century, an international company that fundamentally believes that we are creating the future of works?   Let's crossover the border without a passport- a true global oneness market place to work from our remote home to earn living,,, 

New generation graduates employment and freelancers Bangladesh

Outsource to freelancers a huge employment generation $ 873 billion of market places.

(Written on Feb 2009, An Updated post.)

Internet protocol or Ethernet changes our traditional mailing as Email or IP address or identification i.e. ID. Globalization broadens our faculty eliminated borders without migration, immigration, travel,  passport, and visa work permits too. Visit me at www is another miracle and magic of browsing, be my guest and find more ABOUT me the US is our new lifestyle of invitation. Online Banking, Jobs Biz, shopping, buying selling goods, services as a whole without checks and cash simply either punching or even putting info only. No office no Boss nor 8-5 timing. Hassle-free Global jobs as per capability, expertise, and as a full or part-timer, hourly or daily. Go for short, long bids as you wish accordingly. There are numerous jobs, buyers, providers and so many outsourcing platforms to freelancers. Working home at sunrise for the sunshine or sunset EU USA. A complete CHANGE in our vision, values, and norms, social and cultural arena as a whole too.

Thanks to Microsoft, Apple, Goggle, Yahoo IT net experts professionals, social and public forums sites and their relentless efforts to familiarized and maid affordable easy and free access the same as competent towards 21 Century Global Village a visual, virtual, easy grab and grip Globalization a succeed.

India Philippines are pioneers and advanced in this regard. We are poor in this sector for the lack of time awareness and political vision. Having a billion Graduated young force is ready. Deepened frustration, instability, and migrations out of cheap popular promises of digital Bangladesh and employment generation panic with false labor pain. Give birth to nothing a fake glittering speech only. A fire without flame and a promise without flesh and blood! DEAD? Crocodile tears!

A very simple workforce is required. Knol of primary English reading and typing skills is enough under vocational training and practices. Educational institutions producing Raw materials other than finished products undermining market demand alike crow cleverly manner. Meantime they may get ready through practices simply a computer and a net connection. Computer and net is integral part and parcel of our age. The graduation period is on an average 4 years time. By this time getting certification and building earning capabilities is easy and possible which will maid them self-reliant, interdependent dignified personnel too.

Typing, proofreading, Bookkeeping Accounting, sales and article writing, editing, admin support assistant, website visiting, clicking, sign-ups, CPC a like HUGE simple, and easy jobs can be done other than specialized professional sectors. Bangladesh is next to China and India. This is high time to take action right now!

Our total yearly manpower export earnings come close to $ 10 bn. If we can make a plan to trained and outsourced 2.5 million graduates out of a billion. Daily average 5 hrs with a minimum of $3 X6 = a week 30x 3= $ 90X 4= a month app $ 400 per head X 2.5 millions = $ 10 billions per month X 12 = $ 120 billions per year. This is not a super infelicitous and the gospel of mammon.

This is very high time to come forward with the right action plan to grip and grab the market. We have so many IT outsourcing firms and experts happy with a negligible market share only. We have to boost up our capabilities and market share right now. Media civil society Universities and colleges authority govt. and the nation as a whole should come forward. Right NOW! A bold step toward new generation 2021 vision per capita $ 2000 Bangladesh a success.

  

Problems analysis on Bangladeshi Education system

Problem analysis

The Bangladeshi education system is not producing Adaptable Creative Workforce. Graduates are not able to apply education in the real working field due to a lack of skills and practical knowledge. Producing poor competency to co-opt the real-life of career/challenges. Passing out but real input to the practical world of the profession is negligible. Little has been done to stimulate an appetite for learning to equip for the challenges ahead

Problems

1. Poor job opportunity
2. Engaged in odd and inappropriate jobs
3. Commitment/competency level is low in context of needs and demand in the job market
4. No ‘know-how’ techniques to cope with the new situation at the job place
5. Low capacity to select the app job
6. Low opportunities to build professional ability before a job placement
7. Organizations often face high-cost involvement with its employees

Causes

• The high competitive job market
• Prevailing of high unemployment trends
• Lacking job placement opportunities
• Lacking pre-knowledge and skill
• Lacking expertise in respective field of work
•  Lacking on-hand job orientation
• Lacking determination to build a career
• Lacking institutional expertise support
• Low level of performance and job competency

Freelance Job fair and seminar, CTG- Bangladesh, 2011

Dear All concerns,

Have Uploaded all require files with MediaFire hosting site. Please  follow the download links as under:

For or Event Budget for Freelance Job Fair and seminar Ever in Bangladesh on "One Home One Computer One Job" at

: http://www.mediafire.com/?8bjarahdam18u2d

Graduate employment generation Movement's Contract/agreement form* (Sponsorship/Promotions/advertisement registration), at: http://www.mediafire.com/?w1luaeiicnio111 

East Delta University, Chittagong CAMPUS ( EDU workshop) participants registration form, at

http://www.mediafire.com/?f8wr961o8t4xqyr 

Main REGISTRATION and notification form (Tanning outline), at:

http://www.mediafire.com/?tbavjdgtcbc2ov6

All out co-operation, share, thoughts solicited and looking forward

your support to have a befitting and well organize successful event one.

Regards

--

Md Leakat Ali

ProActive- GREEN Living Heaven Home at:

http://www.baba08.blogspot.com Do-Follow !?

BabaOHome freelance provider service at:

http://lekubd.elance.com

Join FB group at:www.facebook.com/lekubd

Follow & twit at: www.twitter.com/babaohome

More, visit at:www.google.com/profiles/lekubd

CSR practice an imperative for Bangladesh business.

CSR is not charity but is rather an instrumental PR investment.

Side effect or Universal law- when creating wealth or job opportunities for the society and on the other, they pollute and destroy environment and ecology, moral, cultural and religious beliefs with devastating impact on human health, life and bio-diversity worldwide. To address the social problems or the problems of the stakeholders, the business community evolved a new approach in their business strategies named CSR and through CSR enterprises are intent to strike a balance between economic and social goals, where resources are used in a rational manner and social needs are being addressed responsibly.  

The very recent practices of benevolent social services by some business firms, the new concept of CSR is an emerging one.

Globalization has made CSR practice imperative for Bangladesh business. CSR concentrates on the benefits of all stakeholders rather than just the stockholders. Awareness and sense of necessity for practicing CSR is becoming more and more pronounced as the country has to adapt itself to the process of globalization

 

speakasiaonline.com/static_popup/Attention All Panelist (Bangladesh Only)

Playing game! This is breezy, so shuffle and reshuffle your cards. Open a bank account doesn't guarantee any payout. So nothing to rush or hurry! Please TAKE care and don't be get panic! After the last email notification, this is another immediate notification to draw your attention to this effect. Today (12/04/11) morning at about 9-45 am, I talked over the cell with my friend (DMD of prime Bank on commuting office) to know over the matter, he supposed to call back after ......somehow missed or forgotten and in the evening this popup issue came out...very frequently!

Attention All Panelists (Bangladesh Only) As has been advised by the company regarding the opening of personal savings account in Prime Bank the following is required to be done. For more.........

MY RED and GREEN HEAVEN HOME- BabaOHOME

My flora and fauna land at the loaf of hills, GREEN valley, gateway port to South East Asia; Commercial Capital, Economic heart of Bangladesh and Nobel peace prize Winner one and only CITY; Dr. M. Younus and my birthplace natural beauty queen CHITTAGONG.

My FLAG is RED and GREEN- RED out of the blood of millions; those who sacrifice their life's for the CAUSE of freed motherland- freedom fighters '71. GREEN- leaves, trees, greenery, river, fertile land; a vast swathe of.....green heart people

My HOME- is also a
RED and GREEN HEAVEN HOME- BabaOHOME. our grandfather's and paternal HOUSE of 200 + years. Some 20 plus home holdings. All are blood-related hires of grand past living together in Mazar Ali Showdagar house, Village- Bathua, P.O.- Nurali bari- 4337. About 10 km south of town center. I maid up of home, mad of home. i believe in authentic conscious living in a LOVE. Let's Go green home and live long.

Nazu Meah Hat

 

BabaoHOme Location: Chittagong, Bangladesh 

Nazu Meah Hat: About10 km north of city center Upazilla- Hathazari. Famous weekly twice OPEN Bazaar est. by Late Nazu Meah* Showdagar grand Father of' Muhammad Yunus,

(Winner, Nobel Peace prize award 2006) the then British period in 1920 (guess).

The popular expatriate area is well known as the 2^nd Middle East. Late Hajee Neyamat Ali Showdagar* renowned donor founder 1937 Shop; Maj. Gen S.M. Ibrahim President BKP; S.M. Fazlul Haque Ex- Chittagong University Student Union V.P. BGMEA President, Choice group Chairman; M.A. Salam, General secretary, Chittagong North Dist Awami League; N. Mohd Shet, Chairman, N.Mohd Plastic; Sk. Mohd Meah, Founder Q.B.S. SK. Mohd College. belongs to this locality. High schools, Madrasha, electricity, land phone, and SME center,  a nice downtown. Well communicated by road, River Karnaphuli 3 km east, Halda the UNESCO heritage site for World sweet water fish breading HUB 1.5 km North end, City corp. South end 2 km at Mohora. This is the Capital & central meeting palace of 14 Sikarpur and 15 no Burischar Union Council. Kaptai Road passes in between the heart of these 2 Unions. Kaptai- A famous tourist destination, Lake City, and 220 MW only hydroelectric projects of BD.

Chittagong University of Engineering & Technology, some 20 km at Kaptai Road points. The University of Chittagong belongs to Hathazari Upazilla.
We are here within 200 yards, adjacent to Nazu Meah Hat- Site address:

Hamid Sharif road, Bathua, P.O.- Nurali Bari, Chittagong- 4337, Bangladesh

* Showdagar (Merchant), Upazilla (Police Station).
Tigar Pass- My HOME (T), City Chittagong (M), Hydro Electric project, and lake City Kaptai ( Bottom).

Baba HOME Build 1990, Renovated and painted 2008 RE 2018 

Cane crafts of Bangladesh

Crafts of Bangladesh and the history of Bangladesh handicrafts is an old saga. 

The craft tradition in Bangladesh has revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade. The craft tradition evolved over the centuries and encompasses the cultural diversity of several social groups of Bangladesh. This is mainly a home base craftsmanship, generating employment other than the Cottage industry. Mostly rural women, collateral less remote villagers, poor inhabitants used to earn living by...Bangladesh Cottage industries corp. and Grameen Bank plying a pioneering to support and develop this sector.

Cane is a flexible plant, branch or twig used in weaving baskets or furniture. Cane is light yet sturdy, making it suitable for furniture's that can be moved often....beautiful shape, nature friendly, artistic, durable, and lovely!

Nature friendly GOLDEN JUTE fibre crafts of Bangladesh

Crafts of Bangladesh
Chaotic world's merchandised life and mere products take over friendly universal GREEN living by the game!

Some say the "Golden fiber of Bangladesh" has lost its charm, its golden past. But is it true? We think the new age of jute is only beginning with the wake of environment-friendly products all over the world. And the revival of jute in various new age products only gives us hope of a golden tomorrow. Use POSITIVE brand. Buy Bangladesh, LOVE Bangladesh, Explore Bangladesh.

Digital Bangladesh- point counterpoint

Merely believed an imitating political GOSPEL words. I used to find a real time ANS! to this end but failed to reach out. At large, have been resolved my BIG Q, "DIGITAL Bangladesh has been a buzzword in the policy arena since the AL-led coalition government came to power. We heard many times that the government wants to build a digital Bangladesh by the year 2021." We are in a state of grand political gala goo-la of empty Vessels sounds !? Let's identify and learn from the learned .... 

"Demystifying Digital Bangladesh" An well written topics on "Digital Bangladesh" concept by Mr. A.J.M. Shafiul Alam Bhuiyan, Ph.D is a faculty member in the Department of Mass Communication and Journalism at the University of Dhaka. Published On: 2010-07-15, The Daily star edition. 

As an academic with specialization on internet governance and ICT policies, out of his moral obligation he try to put more light on the concept so that people can make judgments about the government's goal. Let's read out a few para directly from the author.

"What does "Digital Bangladesh" entail as a concept? I have reviewed the relevant government documents to understand the concept but failed to learn much about it. The most articulate definition of "Digital Bangladesh" provided by the government, is available from the website of the Board of Investment at the Prime Minister's Office.                                                                                                                                                       

It says: " 'Digital Bangladesh' does not only mean the broad use of computers, perhaps it means the effective and useful use of technology in terms of implementing the promises in education, health, job placement, poverty reduction,etc." This definition does not signify the specialty of the concept." Read more..Click hear 

I appreciate article, which gave more conceptual and technical light on the very issue of the recent times. Thanks author for in time valued contribution and more in the near future........solicited

Myth to Change- An oath for POSITIVE Bangladesh

Banners of pledge for changes Bangladesh!
Fri 19 June 2009: Cox's Bazar the UN heritage site of the world's longest natural beaches: The today's HUMAN CHAIN with the Banner signed of myth to change- an anti-corruption drive by the national  Dainik prothom Alo & The daily star - published from Dhaka. A POSITIVE Bangladesh campaign of its nature. Let's us support- whenever where ever- one world one globe one heart one sky one net one village one family- Let's hope for the BEST!!