REACH YOUR TARGET MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

The matter; how SEO and social media work together. In short Social Media Management.

Confession:

If you’re here because you just typed “------” into Google Search, anything any keywords you need to know, type or copy-paste into the Search box… results are one CLICK away at your finger's tips…

Keywords search I have used to research this post:

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Acknowledgment:

This is the post that comes out of the resources at the end of the post, read more…

I have just assembled the most out of Google search and resources from online posts…

Introduction

Presence in Social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of social media in today’s modern era. Both SEO and Social Media platforms make use of inbound strategies for attracting visitors and making it easy for users to find you via certain keywords. In this article, we take a look at some of the top social media platforms that you can use to enhance your brand’s SEO performance.

Social media platforms are search engines as well: We categorize Google, Yahoo, Bing, and the likes as being search engines but we never keep in mind that social media platforms are also heavily dependent on their own search functions and Optimization.

What is social media optimization in SEO?

Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand, or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website

Why Use Social Media Platforms For SEO?

Before we proceed forward to look at the best social media platforms, let us first understand the importance of social media platforms for SEO. Here are a few reasons why being active on social media platforms can improve the SEO performance of your business:

· Backlinks:

When you publish a link on social media platforms, external links that are inbound to your website have created that redirect to your website. Making use of these backlinks on various reliable social media platforms can improve the page ranking of your website in search engines.

· Social media profiles and search engines:

When you use a search engine to look for a business or brand online, you will be able to find the social media pages among the top results. Social channels are more personal than websites and most consumers will prefer visiting your social media profile before they visit your website to get a better sense of the brand’s personality.

· Increased traffic:

It is a simple rule of thumb – the more people who find you on social media, the more they will end up visiting your website. If people like your brand personality and the links that you share on social media, they will visit your website more often. This will eventually generate increased traffic for your website, which is the fundamental requirement for improved search engine rankings.

· Increased influence:

The influence that you have on social media defines your brand authority. The more likes, shares, and followers that you have on social media, the more people will click through to your website.

· Social media platforms are search engines as well:

We categorize Google, Yahoo, Bing, and the likes as being search engines but we never keep in mind that social media platforms are also heavily dependent on their own search functions. The process of SEO for search engines include the search that is carried out on social media platforms, which means that you need to focus on optimizing your rankings on social media, as well.

In this article, we take a look at the 07 best social media channels that you can use for increasing SEO, by reaching out to broader audiences and generating more traffic on your website. They are Facebook, YouTube, Twitter, LinkedIn, Instagram, Pinterest, Quora, Etc.

Gone are the days of SEO being a straightforward process of keyword research, on-page optimization, and link building. As Google adds other factors to its algorithm and learns to assess website quality in a human-like way, SEO becomes intertwined with other marketing tactics. One of these tactics is social listening, which has been mainly used for social media marketing until recently. In this post, I explain how social listening can benefit your SEO.

First things first: let’s figure out the meaning behind “social listening”. The term describes what social media listening (also called social media monitoring) tools do. They crawl the Web, news, blogs, forums, and social media platforms (Twitter, Facebook, YouTube, LinkedIn, Instagram, Pinterest, Quora, etc.) to find mention of any given keywords. Keywords are usually brand names, words that describe the industry, or people’s names (e.g. a CEO, an author, an artist).

Using social listening for SEO requires proper knowledge and skill. It’s very important to set specific goals and know the details of how to conduct a proper search. Here’s how to go about it:

1. Find unlinked brand mentions and turn them into links.

With link building still being at the core of any SEO strategy, it’s vital to cover all such opportunities. Here’s the one you might not have thought about: turning existing brand mentions into links.

If your brand has been around for a while, or if your brand, company or a specific product has had any kind of popularity at some point, it’s almost certain that there are mentions of your brand on the Internet: on blogs, forums, news sites, or just somewhere on the Web.

Obviously, not all of them will link back to your site: writers don’t care about promoting anyone else but themselves; they don’t have your SEO goals in mind, and the idea of linking might’ve never even crossed their minds. However, that doesn’t mean they would have a problem with adding a link if you ask them. So the only real challenge here is to find the linkless mentions. This is where social listening is relevant.

To be fair, you won’t be able to get linkless mentions with every social listening tool: you’ll need one with the Boolean search mode. With the Boolean search, the user sets up the search query manually using the Boolean operators, such as AND, OR, AND NOT, etc. So in the case of finding linkless mentions, the user should type their brand name as a keyword and add AND NOT link: yoursite.com/*. Tools that have Boolean search as their option include Awario, Talkwalker, and Brandwatch.

2. Monitor new links to your site.

Modern link-building means knowing where and how your backlinks are being built. First, it’s useful to know marketing purposes: what if you can get more out of the website that already links to you? Second, you’ve got to know if your backlinks are coming from quality sites, because, as we know, links from spammy and untrustworthy sites can seriously hurt the rankings.

With social listening, you find out about any new links anywhere on the Internet in real-time. To start looking for new links, type your site’s URL in a website/web page field, which is available in most social media monitoring tools, and choose to search from limited sources: the Web plus news/blogs. This will exclude mentions that come from social media platforms (e.g. Twitter, Facebook, YouTube, etc.). You can also use the link: operator if your tool offers Boolean search.

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing.

But, with the growth of social networks, social media marketing is even more heavily embraced today.

But, you might ask, which is more important?

Social media management relates to posting and optimizing your content on social media networks like Facebook, Twitter, or Instagram. SEO strategy relates to making your website or content more searchable so that people looking up phrases or questions about products or topics related to your industry will find your site in the results.

Search is a huge source of customers, but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces. Instead, these two facets of inbound marketing can work together to amplify the results of each other.

While social media management and SEO optimization is two very different strategies, they can complement each other. While social media allows people to discover new content or brands that they or their friends might be interested in, SEO allows you to gain traffic from people who are searching for questions or phrases related to your business. Leveraging both can help you gain traffic from a variety of different sources.

The key to understanding that search and social media marketing need to work together is to think about the problem both search and social solve: information discovery. People use Google to find an answer to a question. People use social media to discover answers to questions they haven't yet thought of. However, the difference between search engines and social media platforms is blurring. For example, Facebook search is one of the network's core features.

As a marketer, how can you integrate your efforts across both platforms?

Social Media SEO Strategy

1. Social Sharing Buttons on Your Website

It may seem simple, but search engines like Google are starting to use social media sharing data to influence search rankings. As a marketer, it is critically important to have social media sharing buttons on your blog and website to encourage visitors to share content in social media. These buttons will not only help to increase traffic from social media but will also play an important role today and in the future for ranking positions in search engines.

2. Integrated Keyword Strategy

As I mentioned earlier, the line between search engines and social media platforms is blurring. Take the keyword strategy you are using for your website and apply it to your social media engagement when appropriate. This doesn't mean cramming tweets full of keywords. Instead, be aware of how you are wording social media messages. By incorporating keywords into social media content, you can increase the reach of your messages.

3. Include Links in Social Profiles

The links in social media messages such as tweets and Facebook status updates are traditionally no-follow links. This means they don't pass any SEO authority to the site they're linking to. While this is starting to change, it is important to understand that the URL in the actual bio of a social media account is the following link. Keep this in mind, and make sure you are taking advantage of these extra links.

4. Incorporate Links into Video and Presentation Content

Some of the most powerful social media platforms are those that facilitate content sharing, such as YouTube for video and SlideShare for presentations. When sharing content on these types of networks, be sure to share links to related blog posts or other content on your website. Yes, this will increase traffic to your website, but it will also help build new inbound links. When someone writes a blog post about your content, it is likely they will also include a link from the presentation, simply because it is the "easy" thing to do.

5. Optimize Social Profiles

Think of social media profile pages as extensions of your website. In the same way that you would optimize website pages for page titles and keywords, audit your social media profiles to ensure they mirror the search engine optimization strategy of your website.

6. Build Links and Social Media Reach

Search engine optimization has long been about inbound links to your website. While inbound links are still really important, a secondary metric for marketers looking to increase search traffic should be social media reach. As we talked about earlier, social media data is becoming a factor in search engine rankings. In order to get more people to share your content on social media, you need to increase the number of fans or followers of your account. By doing this through quality content creation and engagement, you will not only build social media reach but also inbound links.

7. Establish New Relationships

The web is now a social communications channel. Similar to sales, relationships are huge for driving inbound links and social media attention. Building relationships using social media can open opportunities for guest blog posts and other link-building opportunities.

How Social Media Effects SEO

As we mentioned above, leveraging both strategies will give you more chances for audiences to discover your brand. But, it might slightly help your search results page rankings indirectly.

When you get a lot of traffic to your website, search engines that crawl you’re the internet will notice and think your brand is credible. Then, they might place your search result higher than others. So, if you post interesting content on social media that is incredibly click-worthy, you might see a boost in traffic.

Furthermore, if people or credible brands see your posts on social and share your website's link on their own blogs or websites, that could boost your page authority. This is something that might also move you up in rankings.

While this might not make a major dent in your rankings or total page authority score, especially when you're starting out, social media marketing couldn't hurt you.

If you've just focused purely on SEO and are ready to zone in on a complimenting social media strategy, check out our guide to social media marketing.

Brand mentions on social media aren't a direct ranking factor. ... to see where your links are coming from, you don't want any shady sites on the list.

What is social Social Media Optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand, or event. ... SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website.

It will social media optimization tools-

Hootsuite is a simple but powerful tool for the average social media marketer. You can use Hootsuite to schedule posts in advance on a number of different social platforms. Its analytics tool lets you measure content engagement, so you understand how your campaign is performing

There’s an ongoing debate about which marketing strategy — search engine marketing or social media marketing — marketers should put the most time and effort to generate the highest ROI.

Search engine optimization (SEO): SEO is about showing up in Google search results for your audience’s search queries. Your ranking dictates how much traffic you’ll drive to your website.
Social media marketing: Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, Twitter, Instagram, or LinkedIn.

Page Title

The page of the title tag gives a short description of the content on a page. Make sure your page titles

Are 70 characters or less
Are unique for every page
Contain relevant keywords

Meta Description

A meta description tag provides a little more room to further describe the page’s content. It appears just below the page title and URL in a search engine results page.

Make sure your meta description:

Is 155 characters or less
Contains relevant keywords
Does not simply repeat the title
Is unique on every page
Accurately describes what a reader will find on the page

SEO & SOCIAL MEDIA

Once you’ve created website pages that are optimized for search, you’ll want to optimize that content on social media as well. When it comes to using social metadata as part of your SEO strategy, you want the metadata words and phrases to match the needs and voice of your target audience.

Keep in mind that Facebook itself is a search engine! When optimizing your page on Facebook, consider what a user might type into the search box on the social site so that your page comes up. Be very clear when creating your page’s description and profile content. Use these social SEO tips on your other social media platforms as well, such as Google+, Twitter, and LinkedIn.

Conclusion

Search engine optimization (SEO) is an integral part of every digital marketing and most marketers recognize that social media is one of the most influential platforms for optimizing a website’s search engine performance. However, a common question asked here is:

In this digital era where everyone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above all competitors. To be a leading part of this new marketing technique, it is necessary to keep yourself visible among users and so various subsets of digital marketing are important. One of them is Social engine optimization.

Social engine optimization is actually a technique to collect user traffic on a website. It involves various strategies that result in an increase in the number of visitors and hence the ranking of the website. It mostly depends on the Seo factor which is highly influenced by changes in search engines. The different methods involved in SEO strategy,

On page optimization

On-page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc.

2. Off-page optimization

Off-page optimization is all about link building and website promotion. It is other than the techniques involved in making changes in websites. Search ranking in a search engine is greatly affected by incoming links. A link should be built with a trusted and well-known site. It is most important because article directories, paid links, etc, have a negative impact on search engines.

Note: Best social media management tools for small business

Hootsuite. Manage all your social media in one place. ...

Buffer TweetDeck Zoho Social BuzzSumo Trello

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Integrated Marketing:

Integrated marketing is the process of arranging your different marketing channels to work in tandem to promote your products or services, typically through a strategic campaign. Integrated marketing also works to align the primary brand with the message that's being delivered through your marketing channels and assets.

Inbound Marketing:

The term 'inbound marketing' originated in 2006, coined by Hubspot to explain how marketers can attract interested prospects using content marketing, social media, and SEO. According to Hubspot: "Inbound marketing is about creating valuable experiences that have a positive impact on people and your business."