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| A guide on finding high search volume keywords in the TOFU stage using tools and simple searches. The visual represents a magnifying glass over a large keyword cloud. Brand Watermark- A Baba Home SR Project |
Focus: Attracting the maximum number of new visitors to maximize "Impressions."
A. Introduction
Do you want your blog post to find thousands of new readers? The first step of the content funnel, known as the TOFU (Top of Funnel) or Discovery Stage, is where a visitor first encounters your brand name. Here, visitors aren't looking for a specific product or service; they are simply starting their search regarding their initial problem or interest.
Therefore, the key to TOFU success is finding High Search Volume and Low Competition keywords. In this cluster post, we will explore how to effectively conduct TOFU keyword research that drives traffic to your Pillar Post and lays the foundation for your AdSense revenue.
(➡️ This post is part of our main guide, "The Complete Guide to the SEO Content Funnel." Click here for the full funnel strategy: [Link to your English Pillar Post] )
B. The Main Goal of TOFU Keyword Research
TOFU keywords typically carry three characteristics, as the goal at this stage is to capture the widest possible audience:
High Search Volume: These are general topics or questions that many people are searching for.
General Intent: The user's intent is simply to gain information, not necessarily to find a specific solution.
Basic Questions: Questions starting with "What," "How to," "Best," or "Examples."
C. Strategies for Finding TOFU Keywords
Follow these strategies to discover your targeted English keywords:
1. Broad Themes and Primary Questions:
What are the most common questions related to your core topic?
Example: If your Pillar Post is "SEO Content Funnel," TOFU questions could be: "What is SEO?", "How to start blogging?", "Best ways to earn online?"
Answering these questions allows you to quickly attract new visitors.
2. Using Keyword Modifiers:
Adding general modifiers to your core keyword makes it perfect for TOFU:
| Modifier | Example |
| How to | "How to build an SEO Content Funnel?" |
| Best | "Best 5 content strategies." |
| Ways | "Quick ways to get traffic." |
| Guide/Beginner | "A beginner's guide to blogging in 2024." |
3. Google Autocomplete and "People Also Ask" (PAA) Section:
Type your core keyword into Google and see the automatic suggestions. The questions found in the PAA section are also highly useful for TOFU content, as they reflect the user's primary stage of inquiry.
D. TOFU Content Structure
TOFU content must deliver information quickly and easily. TOFU content types are "Broad, highly searchable posts":
Length: Typically 500 to 1000 words (shorter than the Pillar Post).
Format: Listicles, "How-To," or basic introduction guides.
Most Important: At the end of your content or in a relevant section, you must internally link back to your main Pillar Post. This is how the funnel works.
E. Further Resources (Connecting the Funnel)
To refine your TOFU keyword strategy, check out these additional guides and tools:
1. Complete Content Funnel Guide (Pillar Post): Read our main guide to learn all TOFU, MOFU, and BOFU strategies and architecture. ([Link to your English Pillar Post])
2. Google Search Console: Track which of your TOFU keywords are performing for free.
3. Google "People Also Ask" (PAA): Directly find the primary questions your audience is asking.
4. MOFU Content Architecture (Cluster 2): Learn how to retain traffic once they arrive. (post coming next)
F. Conclusion
TOFU keyword research is the foundation of your content funnel. The more effective keywords you use at this stage, the more new readers you can attract to your site. Remember, through TOFU traffic, you are introducing your brand as a Resource. Once the visitor arrives, your MOFU (Pillar Post) will retain that traffic and build credibility
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