How marketing growth hacker-challenger can HELP your brand thrive

From Growth Hacker to Challenger Brand: Thriving and Evolving in the Digital Marketing World

Tired of blending in? Learn how a digital marketing growth hacker embraced a challenger mindset, built a powerful brand, and carved their own path in the corporate world. Get actionable tips for career development, self-promotion, and standing out from the crowd!

Unleash explosive growth! Learn how a digital marketing growth hacker built a challenger brand, dominated the SEO jungle, and thrived in the competitive online landscape. Focus on B2B marketing, B2B growth hacking, or B2B challenger brand.

Hey there, I’m Leakat,  A digital marketer; Savvy Social Media, Blogger, SEO, entrepreneur, and thriving Challenger committed to helping you promote and develop a brand that matches your voice and your needs. Productivity to a new height; Collaboration Co-opting dynamic tech creative thinking do-following SMART goal with branding and promotion online build and manage your social media presence across platforms online…

WON Digital Marketing Strategy, Blogging, SEO content Creation Promotion, FB and Google Advertising of Businesses /Brands to drive organic and paid traffic. Much More like SMO social media pages managing website article blog post content

To be successful know that long-term success is directly tied to how well I serve rise by lifting others; a person's most useful asset is not ahead of full of knowledge but a heart full of understanding, an ear ready to listen and a hand ready to help. When we help others achieve their dreams, will achieve our own.

Every day I wake up with a mindset- how can I help businesses grow by Creativity, Productivity Collaborative TEAM playing, and Do-following?

Require a battleground and scope of work to put my talents stay out of my comfort zone to go far and beyond…  Promise Challenge Growth hacking… possible?

I have learned throughout my career that it must be initiated and supported by organizations. This is done by understanding the creative process itself and by making small but fruitful adjustments to the work environment and the overall management of the workforce where work ethics honesty integrity evaluate and judge  

·         This is not a one-sided issue.  It will require a friendly environment and collaborative team culture where Humanitarian WANTS herd … this is not a paycheck but more than that to my recognition, satisfaction, promotion, relation, and career development … 

·         Only Specialized Re-known mentor leaders in niche industry markets can provide on-the-job tanning Team Culture and environment support as a whole…

·         Migration birds flew thousands of miles from Siberia to Bangladesh in searching an environment-friendly climate. Huge trees BONSAI and became a showpiece in a living room… due to space… 

This is a wonderful drive for me to find such a renowned environment and company culture to make an ongoing lifetime relationship. The Featured organization will surely prove to be an excellent platform for me to establish my skills and knowledge in the corporate world. Visited: Japan USA UK and 20+ other countries of the world; think globally and always ambiguous to see the big picture

"WHY SHOULD WE HIRE YOU?”  I WOULD LIKE TO ADDRESS THE FOLLOWING:

Marketing is a bottom line that transforms a business- infuse blood, REVENUE generator! Creativity Performance Achievement of GOALs to drive success!! Throughout my life, I have been working in sales and marketing: 

•  LOVE Live breathe obsessed interests in SEO SOCIAL Digital Marketing- A tech BIZ savvy  
• Partnering Company Customer Communication FOCUSED and Works Ethics Honesty Integrity is a passion to get the job done on time.
• Digital Marketing has many variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills that I won
•  Always Take High ownership, Creative Critical Solution provider Challenger Performer Growth Hacker, responsible for own as well as the company's growth.
•  The "4Cs" for 21st Century Marketing Critical to success: critical thinking, communication, collaboration, and creativity that I won.
• Staying Current with Industry Trends, Innovation and Creative Thinking, Collaboration and Coordination, Crisis Management PLUS 
  more as per situation demand to co-opt with...
  
  
  I am a Challenger Growth Hacker Performer Team Player ready to bring a positive impact in Branding and Marketing leading the brand through marketing communication activities for the company's digital channels. I visited Japan, the USA, the UK, and 20+ other countries of the world- a visionary who thinks globally to see the big picture to grow in the corporate world. 
  
  
  Entrepreneurial MINDSET- a change maker way out helping to thrive in achieving SMART Admin Customer Supports Accounts Operations Project Management Social Media, Digital Marketing goals as under: 
  1. A B.COM honor, M.COM- Major in Accounting WON all Mastery of a diverse set of skills: Educational Technical Soft Hard Specialized skills for the niche industry, Managerial, Leadership, interpersonal Communication Skills to drive company goal a success...
     
  2. Challenger Growth Hacker Creative Innovative Productive support to convert my skills into revenue.
  3. Tech and App savvy: MS Office and G-Suite (Keyword planner, AdWords Express, docs, sheets) user, competent with CRM CMSs and Project Management tools (ZOHO, HubSpot, Wrike, MS Teams, etc). Screenshot Monitor remote time tracker, Facebook Ad Manager, Google Ad Manager, SEMrush, Collaboration Communication and collaboration Apps Slack, PM- Trello, Automation CRM- Dubsado, Canva Hootsuite, Hub spot CRM, Mill chimp, Gmail, Drive PLUS soft skills
  4. Do-follower, Growth hacking thriving to HELP Win, Get Better Every Day & Succeed Together to drive company goal…
  5. Hungry individuals with big goals, optimists, and team players who are humble yet confident. Experience is good but a willingness to learn more to co-opt with the ever-changing dynamic tech and business world.
  6. A communicator and looking for an opportunity, NOT a job, we may be the perfect fit
  7. I am a driven, high-energy, ambitious, and resilient professional who is dedicated to changing lives over the next few years, by working in a challenging but highly rewarding job.

  
  

Over the years, I have acquired relevant skills and experience, which I shall bring to your organization. I have also worked tirelessly on my communication abilities and teamwork skills, which I will put to use in my future career, which would be in your organization if I am selected for the position. I have given my 100% effort in my past companies, and this has enabled me to recognize my capabilities and limitations. If I channel them further, they will bring fruitful results to me and also to your esteemed organization.

Seeking an environment and scope to use proven project management and creative critical innovative ideas team playing skills to HELP improve productivity and quality by change-making to transform revenue…  

Your organization will surely prove to be an excellent platform for me to establish my skills and knowledge in the corporate world

Should you require any further info at my end please do reach me…

Thanks and Best Regards 

Md. Leakat Ali Savvy Dynamic Creative Innovative Growth Hacker SMART SEO SMM DMM BDS BLOG & EM SEM Admin Startups Support Managerial Services provider, Baba Home

WhatsApp  +880-1975571800 baba08.blogspot.com babaodesh.wordpress.com lekubd@gmail.com Haji Hamid Sharif Road Bathua Chittagong-4337 Bangladesh +Skype- lekubd  |  +Meet- lekubd www.linkedin.com/in/lekubd www.facebook.com/lekubd www.twitter.com/babaohome

For more info about me continue reading ..

How social media marketing is important for small business in Bangladesh

Social media marketing or online electronic media is a great tool for SMEs in Bangladesh to drive business success make it easy and inexpensive...

People are heading to social media and used to. Now a day around 172 M mobile connections and 90 M unique mobile subscribers exists and over 25% are active mobile internet users. The country’s per capita growth was 45% in the past 5 years. Bangladesh ahead of all Shows Spectator Index on per capita GDP growth…

 

The eCommerce Association of Bangladesh (e-Cab), the trade body for eCommerce in Bangladesh, estimates there are 700 eCommerce sites and around 8,000 eCommerce pages on Facebook. Facebook remains a popular method for advertising and selling products, to a point that many businesses forgo creating websites. This is inexpensive and easy to reach out to customers.  Ten billion taka in transactions takes place on eCommerce sites per year according to a 2017 e-Cab report. 

 

In Bangladesh, retail e-commerce is growing at 72 percent a month. 

At present, more than 35,000 individuals and above 25,000 small and medium enterprises (SMEs) are part of this sector.

LOCAL shoppers in the COVID-19 are now online. As a result, e-commerce is booming around the globe. Shopping online is on the rise. Transactions are also increasing manifold. It is known that online sales have increased by 70 to 80 percent compared to the regular time. Millions of people have been employed in this sector. Business is expanding rapidly.

As a result, the e-commerce market in Bangladesh has exceeded one and a half billion US dollars, according to the German-based research institute Statista, expected to reach at two billion dollars this year and three billion dollars by 2023.

 

Social Media

There were 45.00 million social media users in Bangladesh in January 2021. The number of social media users in Bangladesh increased by 9.0 million (+25%) between 2020 and 2021. The number of social media users in Bangladesh was equivalent to 27.2% of the total population in January 2021.

 

Face book as a Social media is popular and widely used in Bangladesh. 

As per the status of almost 90%, this is a golden opportunity for SMEs to take the advantage of Social Media Marketing. 

Reasons why is a strong presence in social media important for brands?

1.       This is easy to reach- because users are heading and online

2.       This is cost-effective and inexpensive and easy to connect live over messenger, WhatsApp

3.       Personalized and interactive CMS CRM is easy…

4.       Social media pages take palace on the website. So, no need to maintain a website and webmaster

5.       Can easily Improved brand awareness

6.       Get more traffic to your website

7.       Increase engagement with your customers

8.       Improved your brand loyalty

9.       Know about your competitors

10.   Increase Your Overall ROI

11.   Build Relationships With Your Target Customers

12.   Retarget your customers

13.  Importance of Content in Social Media Marketing  

14.  Real-Time Customer Service

15.   Greater Exposure by targeting users

Online marketing allows small business owners to encourage their followers, clients, prospects to take action likely by visiting the website, going through products, rating the service quality, providing user feedback, and many more which is marketable. Then both the next buyers and normal audience can see what previous buyers or consumers say about your company. In no time, you can get good brand value and go ahead.

16.   Better ROI

ROI or Return of Investment is surely one of the main concerns for startup owners. Only by utilizing a digital marketing strategy, you can keep tracing and precisely measure from where your leads and web visitors are coming and taking action.

17.   Brand Advertisement

You see, digital marketing is offering every opportunity so that you can get the maximum output within the shortest possible time. 

18.   Easy to Measure

You can get day-by-day reports of your website visitors, purchase reports by using Google analytics. Along with that, you can measure how many people have seen, liked, shared, and commented on your post on Facebook, Twitter, and Linked In, etc.

19.   Refinement of Business Strategy

Probably, that’s one of the most significant advantages of digital marketing. Truly any leads or anything you’d get from an online marketing journey is only a fraction of the cost of typical marketing

20.   Attract Mobile Customers

The number of people tend to do shopping through mobile phone is at an increasing rate.

21.   Increases Trust & Credibility

Nothing remains hidden online. So when you’re providing quality products along with satisfactory service, your customers are bound to have faith in your organization. They will gossip about your product in their circle and eventually, you’ll get benefited from applying a profound digital marketing strategy.

22.   Targeting More Leads/Acquiring More Leads

The activity or campaign you run on the internet, allows you to get leads and attract more potential clients. Above all, that is one of the main benefits of digital marketing. You promote your business through online; people will be pledged to become a customer.

 

Requirement:

Users are more learned and SMART about their choices in this connected world. To handle the users or buyers personas it will require professionals to serve these buyers personas and personalized interactions online. To handle Fan base loyal customers trained and HELPING hands in demand. There are so many institutes already been set up? But their activities are of a spam nature to make money only other than professionalisms to grow. Every day experiencing thousands of ads on Facebook regarding training etc. 12 classes…. HOW?  This is not that easy to become a social media marketer in 12 classes. Impossible made possible…. HOW? 

 

Limitations:

Any object on the earth bearing its own shadow! Also, Social Media or E-Commence going through miscreants and masterminding cause overshadowed:     

1. 11.48% of customers were victims of online shopping scams in 2020. The number was previously 7.44% in 2019.
2. Very recent 2021 Eorange controversy,  Evaly Chair, and MD sued for fraud, harassment PLUs more cases overshadowed this booming social media and e-commerce marketing in a doubt.  Due to gambling nature and greediness to be a quick richer both in the company and buyers level fueled the FIRE.

Otherwise, all is well. Emerging markets having always some miscreants takes the chance to get undue advantages. Besides these, other limitations are:

• Another limitation is that the market is still in the primitive stage. Lack of agencies, institute professionals, and govt. rules and regulations hinder the outcome.  We have to overcome all such limitations which are usual in any new market situation.  
• The SMEs entrepreneurs don’t have to know how about the unique propositions and capabilities of social media marketing how to use. They don’t have a professional setup. In marketing, it will take time to create executives, manager
• Digital marketing as a career in Bangladesh and its salary and is another hindrance to the slow growth of social media. DIGITAL MARKETING: A two thousand crore taka market!
• The present compensation offering and structure don’t comply with the world job market.

 

Mobile eCommerce

Utility bill payment and remittance transfers via mobile phone were introduced in Bangladesh in 2006 and 2010 respectively through the country’s leading mobile operators and banks, and have become very popular.  The government also authorized mobile operators to sell railway and bus tickets, and tickets to cricket matches organized by the Bangladesh Cricket Board using mobile phones.    

As of April 2021, 15 banks are providing mobile financial services (MFS), with 36.75 million active MFS accounts.  In addition, Prime Minister Sheikh Hasina inaugurated the digital financial service “Nagad” in 2019, which is partly owned by the Bangladesh Post Office.  Mobile financial services in Bangladesh include cash-in, cash-out, merchant payments, utility payments, salary disbursement, foreign remittances, and fund transfers.  MFS activities grew rapidly following the outbreak of COVID-19 in 2020, as consumers sought to use MFS platforms to comply with social distancing measures.  Bangladesh’s central bank instructed banks in April 2020 to open MFS accounts for all workers of export-oriented companies to facilitate disbursement of salaries and government allowances. 

Existing mobile financial service providers popular in the market include bKash, Nagad, Rocket PLUS more…

Our Social Media is mobile-friendly. So we must have no how to optimize mobile-friendly content, posts, graphics, designs, videos, audios whatever.  Pixels and web design, the webpage must be optimized and mobile-friendly. 

 

 

Conclusion:

1.    With a no or limited or minimum budget social media marketing is the best option to reach out to the intended and targeted users.

2.    All the benefits of online marketing are stated. Therefore, success relentlessly depends on your business objective as well as the mindset and hiring the right executives.

3.    The Transformer Change Maker Challenger Communicator Collaborator Creative and Critical Thinker Barnstormer Mover Performer of your business none other than a Digital Marketing Executive do…

 

 

More Resources:

https://www.digitalmarketingbd.com/why-social-media-marketing-is-important-for-small-business/

https://brainstation-23.com/e-commerce-business-scenario-in-bangladesh-2006-to-2018/

https://thefinancialexpress.com.bd/views/views/e-commerce-in-bangladesh-where-are-we-headed-1578666791

https://www.thedailystar.net/supplements/30th-anniversary-supplements/going-digital/news/e-commerce-bangladesh-the-next-five-years-what-expect-2043981

https://www.newagebd.net/article/114200/the-growth-of-e-commerce-during-the-pandemic-in-bangladesh

https://www.trade.gov/country-commercial-guides/bangladesh-ecommerce

 

 

How to Implement Personalized Customer Support Strategies for Long-Term Success

Benefits of Humanization Personalized Customer Support Strategies for Long-Term Success

The Human Advantage: Unlocking the Benefits of Personalized Customer Support

In today's automated world, where chatbots answer calls and algorithms make recommendations, a unique opportunity arises: the power of humanization in customer support. By infusing personalization with a genuine human touch, businesses can foster loyalty, drive engagement, and achieve long-term success. Let's dive into the key benefits of embracing a humanized approach to personalized customer support:

1. Deeper Connections and Trust: When customers feel acknowledged and understood, they develop stronger emotional bonds with the brand. Personalized interactions, fueled by empathy and active listening, create a sense of trust and value, laying the foundation for long-term relationships.

2. Enhanced Customer Satisfaction: Personalized support caters to individual needs and preferences, resulting in faster resolutions and more productive interactions. This directly translates to higher satisfaction scores and positive word-of-mouth, fueling brand advocacy.

3. Increased Brand Loyalty: Loyalty isn't built on transactions alone; it's nurtured through meaningful connections. Humanized personalization allows you to go beyond product offerings and connect with customers personally, creating a sense of belonging and loyalty that transcends individual purchases.

4. Improved Customer Lifetime Value: Loyal customers are repeat customers. By understanding individual needs and proactively offering relevant solutions, you can upsell and cross-sell effectively, increasing customer lifetime value and boosting revenue.

5. Reduced Customer Churn: Personalized support addresses problems before they escalate, minimizing frustrations and preventing customer churn. This proactive approach retains existing customers and creates space for growth and market expansion.

6. Enhanced Differentiation: Humanized personalization offers a unique edge in a sea of automated services. By highlighting the human element, you stand out from the competition and create a distinctive brand identity that resonates with customers seeking genuine connections.

7. Boosted Employee Engagement: When agents are empowered to build relationships and personalize interactions, it becomes a more fulfilling and engaging experience. This translates to higher employee morale, reduced turnover, and a more passionate workforce dedicated to delivering exceptional customer experiences.

8. Valuable Customer Insights: Personalized interactions encourage open communication and feedback. By actively listening to customer needs and preferences, you gain valuable insights that can inform product development, marketing strategies, and overall business improvement.

9. Positive Brand Perception: Humanized personalization fosters positive brand perception by demonstrating you value genuine connections and prioritize customer well-being. This intangible benefit has a lasting impact on brand reputation and market standing.

10. Future-Proofing your Business: As technology evolves, the human touch will become increasingly valuable. Building a solid foundation in humanized customer support prepares your business for the future, ensuring you stay relevant and connected in a world dominated by algorithms and automation.

By embracing the power of humanization in your personalized customer support strategies, you unlock a treasure trove of benefits that extend far beyond mere sales figures. You build trust, foster loyalty, and create a sustainable environment for growth and success. Remember, in the digital age, the human touch is the ultimate differentiator, the secret ingredient that turns satisfied customers into lifelong brand champions.

How Humanization of Personalized Customer Support Strategies for Long-Term Success

How Humanization Fuels Long-Term Success in Personalized Customer Support

Personalized customer support is no longer a luxury, it's a necessity. But simply using data to tailor support isn't enough. Infusing personalization with the power of humanization is the key to unlocking long-term success. Here's how:

1. From Data to Empathy: Don't just analyze data, understand it. Train your agents to interpret customer data through an empathetic lens, going beyond numbers to grasp the emotions and motivations behind each interaction.

2. Embrace Active Listening: It's not just about hearing, it's about truly understanding. Encourage agents to listen actively, giving customers their full attention, asking clarifying questions, and acknowledging their concerns.

3. Speak the Language of Emotions: Personalized communication goes beyond factual accuracy. Train agents to identify and respond to customer emotions with genuine empathy and understanding. A sincere apology or a validating comment can go a long way.

4. Celebrate the Human Touch: Let your agents infuse their interactions with personality and warmth. A friendly greeting, a shared joke, or a personalized recommendation can make a world of difference.

5. Empower Agents to Be Problem Solvers: Don't just follow scripts. Equip agents with the knowledge and authority to find creative solutions that cater to individual needs, exceeding customer expectations.

6. Make Every Touchpoint Human: Humanize interactions across all channels, from phone calls to chatbots. Use data to personalize content and recommendations, but ensure a human touch is always present, even in automated messages.

7. Go Beyond Transactions: Build relationships, not just sales. Show genuine interest in customers' lives, offer helpful advice, and remember their preferences for future interactions.

8. Personalize Beyond Names: While acknowledging names is a good start, true personalization goes deeper. Understand individual needs, preferences, and past interactions to anticipate issues and offer proactive solutions.

9. Celebrate Milestones and Special Occasions: Acknowledge birthdays, and anniversaries, or purchase milestones with personalized messages or exclusive offers. This shows you care about individual customers and their journeys.

10. Embrace Imperfections: Don't strive for robotic perfection. Allow agents to show their humanness, own up to mistakes, and apologize genuinely. This builds trust and shows your commitment to genuine connection.

Remember, humanization is a journey, not a destination. It requires continuous learning, training, and refinement. But the rewards are immeasurable. By infusing your personalized customer support with the power of human connection, you create loyal customers, foster brand advocacy, and drive long-term success. In the end, it's not just about data and algorithms, it's about building meaningful relationships that make your customers feel truly valued and heard.

Business is a going concern. Personalized care builds loyalty and ongoing relationships. Happy Customers Happy Business, here we go... 

Digital marketing SMART goals: What, Why and How to Optimize it |

Developing SMART goals is not rocket science

You don’t need to have a post-grad in business marketing to develop SMART goals that align well with your digital marketing strategy. Online and Google search is a HUGE Atlantic of Researches Articles Posts on these Niches. Try to refine your keywords to search for the right resources and information that guide you in the right direction… 

 

What, Why, and How to Optimize it? Assembling the all components of your marketing campaign to drive your revenue goal… the ultimate and at large…

 

This is not a game of quick brown fox jumping over the lazy dog. We must have to think about and take into consideration:

How to BEST Agile in a Changing Post-Pandemic & Ukraine Russia War

 

Be SMART Think SMART Plan SMART in all cases!!

SMART an acronym is a fact and its optimization is the center point of this post out of my very ongoing dialogue on Group Advertiser recruitment!

 

I don’t have any info about their Marketing Plan and Strategy. I am keen to know all about it!!

The marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized.

Optimization is the synchronization to make healthy syrup by combining it with all ingredients mixture. Setting a SMART goal can take your digital marketing strategy from a simple collection of tactics to one driven with purpose.

 

Why SMART goals are important in digital marketing?

Effective SMART goals can help marketing teams clarify their objectives, identify areas of improvement and create successful advertising campaigns. Using SMART goals in your marketing efforts may increase your overall revenue and improve customer relationships.

 

Digital Marketing is an amalgamation of many Tools Tactics and combinations of SEO Social Digital Email Branding Promotion Campaign Sales Advertisement BD CRM + more. So a decision must be taken aligning all sides into consideration 

So it will require an integrated measure to align with long and short-term goals and objectives too.

Keep a close grip on your marketing objectives, know your audience inside out, and stay rooted. 

A marketing team well-equipped with skills and supported top-down with the right resources can realize any goal you set for them.  

A goal is an achievable outcome that is generally broad and long term while an objective is shorter-term and defines measurable actions to achieve an overall goal. While different, the two terms are often used in unison when working on a project. This is because both are essential to planning and executing a project.

Plans entirely focus closely on an organization's long-term goals, which may take place over the next three to five years. Strategies handle upcoming or short-term goals that may happen shortly, usually within the year.

SMART marketing strategy under your organization’s long-term goals piecemeal to achieve… 

Objectives (Short-term) must be taken into an align with the light of long-term goals. To Identify areas of improvement you will require insights: 

Present KPIs data and future achievable improvement to drive. KPIs are numerical values that reflect the efforts of your marketing strategy. They also give you the information you need to make decisions that will help you make pivots when things aren’t going as well and help you celebrate all of the digital wins you’ll realize from your optimization efforts as follows:

1. Traffic from organic search

This KPI will give you an accurate gauge of the percentage of website traffic earned through organic search.

It's possible to attribute traffic flowing to your site generated by organic searches to your search engine optimization (SEO) strategy. 

2. Website or landing page conversion rate

Whether you've developed a dedicated (and great) landing page as part of your campaign or you're directing prospects to specific pages on your website, understanding how each is performing regarding conversions is essential.

Gaining a picture of your conversion rates and comparing these metrics to other pages on your site will help you identify potential weaknesses or capitalize on strengths. In doing so, you’ll be able to replicate this success elsewhere.

These metrics will also help you gain an understanding of how engaging, user-friendly, and value-driven your content is to target consumers:

·    Bounce rate

·    Average session length

·    Goal conversion rates: this is a metric designed to visualize when a prospect has completed a niche campaign goal such as subscribing to a mailing list or sharing a piece of content, among a raft of other activities, depending on your goals and aims

3. Cost per click (CPC)

CPC is a valuable digital marketing KPI as it offers a clear-cut pricing model that will help you to make your campaigns as effective and cost-efficient as possible.

This KPI will help you to visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.

The aim is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities. 

In this arena, here are two additional KPIs that you should track:

·    Cost per acquisition (CPA)

·    Customer lifetime value (CLTV)- this is the most important customer loyalty and retention FOCUSED factor that fosters long ongoing relations partnering with customers.  

4. Return on marketing investment (ROI)

As a data-savvy marketer, you will understand the importance of tracking the ROI for every one of your initiatives or activities. Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.

The higher the ROI means the campaign is achieving its goal. A solid ROI means that your campaign spending is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust accordingly.

 

For example- You are thinking of starting an advertising campaign on Facebook; you must select an objective first. Taking into consideration SALES is our PRIME objective.

KPI management is a process by which organizations monitor the performance of their metric goals and objectives against desired outcomes.

Five of the most common key performance indicators (KPIs)

·        Revenue growth.

·        Revenue per client.

·        Profit margin.

·        Client retention rate.

·        Customer satisfaction.

Conclusion:

Most importantly- to compare your campaign outcome is to measure the success with old performance. So it will require all old and new campaign data...

Set goals and stay focused

Set achievable and relevant goals before you start any digital marketing campaign. These could be related to ROI or other digital marketing KPIs and should align with your budget constraints and scope. As your campaign progresses, report on these metrics to see if there are any gaps or if each specific part of your campaign is performing well. These areas of opportunity can help refine your campaign or create an entirely new one that caters better to your audience.

Focus on the channels that work best for you

Focusing on fewer channels can result in a higher ROI. Identify the channels — such as social, SEO, PPC, or email — that work most effectively for your brand first. Then, think about how to reallocate your marketing budget in a way that maximizes your returns.

Test and optimize

Testing your marketing campaigns' work is the only way to know how well they work. Use variable tests to experiment with new copy, visuals, links, and more to narrow down what your audience responds to. Not only will testing improve current campaigns, but it’ll also give you a better starting point when launching new ones.

FOCUSED on Client retention and Customer satisfaction

Most Importantly- Marketing teams typically cultivate relationships with customers, because happy customers often recommend a brand within their social circles. You can use a SMART goal-setting process to evaluate your customer engagement protocols and inspire loyalty and retention the key to the long-ongoing partnering relationship with them. By reflecting on your customer service practices using a guideline, you can find new ways to personalize advertisements and conduct more successful sales events.

 

Facts:

Organic search is responsible for 53% of all site traffic, paid 15% [Study]

Key Points

·        According to Google’s Economic Impact Report, organic search is 5X more valuable than Google Ads.

·        Paid search is a good short-term marketing solution, but organic search creates long-term, compounding ROI.

·        Social media helps you build your brand, but organic search is what helps you target high-intent consumers.

·        Organic search doesn’t just drive qualified traffic and conversions, it also improves brand perception.

 

Retention ≠ Loyalty

Retention does not equal loyalty. 
A retained customer continues to buy from your brand. 
A loyal customer prefers to buy from your brand. They seek you out. They are your brand ambassador.

You can get people to come back and purchase again, thereby retaining them, but retention is a short-term strategy. It feeds into loyalty as a long-term strategy, whereby there is almost an emotional connection between the brand and the buyer.

 

SEO can deliver massive ROI. But, although digital marketing spending has steadily increased over the years, so have your options. As a result, online marketing dollars are split among various activities.

 

More Resources to read which I used to create this post:

https://www.wrike.com/blog/how-set-smart-marketing-goals/#How-do-you-set-realistic-SMART-goals-for-campaigns

https://coschedule.com/marketing-strategy/marketing-calendar-template

https://intigress.com/blog/digital-marketing/digital-marketing-smart-goals

https://www.indeed.com/career-advice/career-development/smart-goals-marketing

https://baba08.blogspot.com/search?q=customer+retention