This is a communication age. Especially Digital Online marketers must be well-versed in communication to grow their careers.
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Marketing communication is the backbone, lifeblood, HEART beat of the company in generating revenue infuse blood into the organ to transform any business.
The role of Digital Marketing Executive to Transform a Business
The Transformer Change Maker Challenger Communicator Collaborator Creative and Critical Thinker Barnstormer Mover Performer of your business none other than a Digital Marketing Executive do…
Moreover- Digital Marketer is the bottom line that represents the company as a communicator with customers’ stakeholders; with all Major Social Media platforms Emailing Cold calling One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention. They are the vocal outspoken brand ambassadors and legal representatives of your company in the market frontier -frontline soldier
Here are some Communication skills we’ll win to drive success in our career move. Do-follower, Listener, HELPER, and co-opt skills is a must… the traits that I love and live in
- First of all Listen-do-follow company or management that marketing work under
- Digital marketing is teamwork and must have communicated well with…
- Most predominantly- marketing is the bottom line and legal representative of the company to communicate company messages with the users, customers, clients, buyers, purchasers, Fans, and Followers
- Plus more…competitors, media, etc that is INS and outsiders to listen…
1. The Ability to Listen-
Here is bottom-up communication with the company management to do-follow the plan, strategy, goal to implement. Next- UX CX customer’s intent to learn and communicate with the market accordingly to have better know how…
- First, listen.
- Make sure you fully understand the issues/challenges you’re expected to address in the presentation, promotion, products, and services launch. If not, ask questions and keep listening until you’re crystal clear.
2. The Ability to Quickly Pivot From the Script When Needed
Marketing always works within a written script of plan and
strategy taken out of researches, evaluations. The business and marketing world is
dynamic and agile to co-opt to keep ahead of time and completion. So it
will require driving according to the new road map of the traffic
A new direction in strategy
while pivoting a business can breathe new life into an otherwise failing
business may cause!
“Many startups focus on building their user base first and then
determine how they can best monetize that base. For example, Slack started as a
gaming company called Tiny Speck, and its team communication app was developed
for internal use. The company soon realized its app could be useful for other
businesses, and that’s how it pivoted to become one of the most popular team
collaboration tools.
If you have been thinking about pivoting your business, then you
should know what it entails before you go forward with the move.”
Usual A/B testing, Site Audit, Customers surveys to have a
better know how… and common practice in digital marketing.
What is pivoting?
A pivot means fundamentally
changing the direction of a business when you realize the current products or
services aren't meeting the needs of the market. The main goal of a pivot is to
help a company improve revenue or survive in the market, but the way you pivot
your business can make all the difference.
When is it the right time to pivot?
A pivot is not a magic pill that can solve all your business woes. Companies should only consider pivoting when absolutely necessary. It should be the last resort when all other options have been exhausted and considered by the following:
- Focus on a feature instead of an entire solution.
- Pick goals that align with your business.
- Understand your target audience and their problems.
- Analyze what your competitors are doing.
- Speak the language of your audience.
- Strategize before you make a move.
3. The Art of Brevity
People are busy. Get to the point quickly. Easy to communicate “Take the time to make it brief.” Marketers should know, How to Master the Art of Brevity and Present Clear, Simple Communication
People are busy in
this online and engagement economy age. Get to the point quickly. East to
communicate, “Take the time to make it brief”. Marketers should know How to Master the Art of Brevity and Present Clear, Simple
Communication.
A master of brevity says less and gets
more done. To be brief doesn't just mean being concise. Your
responsibility is to balance how long it takes to convey a message well enough
to cause a person to act on it. That's the harmony of brevity when it's
striking the right chords.
Concise that
learned the message easily and quickly to act on (Say for example) to drive
traffic and GEN lead the button or click-through should be a focal one…
4. The Ability to Distill the Complex Down to Simple Terms
“If you can’t
explain something in simple terms, then you do not understand it.”
Remember that it’s hard for a decision-maker to approve what they don’t understand. You’re the expert
in your particular area of marketing. That decision-maker is not.
Tips:
- Always think about the one or two points you want to make sure get across. Repeat those points out loud or write them down.
- In written communications, bullet points are effective as long as you don’t use too many in a single list.
5. Writing with a Proper Grammar
Blog Social Media Ads content conveys the messages. Don’t sabotage your brilliant point with poor grammar.
Tips:
- For written communications, do the standard spelling/grammar checks and then print out the document if you have access to a printer. Read the paper version. I can almost guarantee you’ll find something you didn’t on just the digital format.
- Some people swear by online services like Grammarly.
- Have someone – anyone – proof it for you. The second set of eyes will usually always catch something.
6. Confidence
All good marketers fight imposter syndrome from time to time.
Many who have confidence in their ability to do the work lack it when
presenting to a stakeholder.
A marketer must project confidence when addressing
stakeholders. This doesn’t mean you make stuff up when you’re not confident in
a plan or data you’ve received.
7. Humility in Your Voice
Confidence does not mean arrogance. Never confuse the
two.
Tips:
- If you’re not already, become a lifelong learner who’s forever curious.
- Constantly remind yourself that you’re a lifelong learner and a work in progress.
- Ask for feedback on your presentations, emails, and any other type of communication.
8. An Ability to Use a Relatable Analogy
I use a few different analogies,
depending on the client understanding user needs,
Tips:
- If you’re an agency/freelancer, think about the clients you serve and what type of analogies would resonate with them.
- If you’re in-house, think about the market your company serves. Find an appropriate analogy that your internal stakeholders and decision-makers can relate to.
9. Speaking From Abbreviated Notes or Prompts
This is more important than many realize. I’ve seen too many
slide decks with great information from talented marketers who fall into the
trap of reading directly from the slides.
Tips:
- The best communicators need a 1-2 word prompt and off they go. You don’t need to start there; just figure out the minimum amount of detail you need to remember what you want to say about a topic or slide.
- Practice. If you’re not already good at this, the only way you will get there is to practice. I’ve found no other method.
10. Rationally Defend, But Do Not Be Defensive
- Dig deeper and ask relevant questions, even if those questions are technically out of your scope. For example, a relatively new client felt their conversions from paid search were underperforming and their internal reporting disagreed with the numbers from our team (which come from Google and Microsoft). Upon further digging, we found that customers who fill out a form weren’t getting passed into the CRM system so there was a huge breaking point.
- Stay factual. Communicate the facts and then reiterate your assessment of what to do with those facts.
- Keep your emotions in check. It’s probably not personal.
11. Understanding and Communicating the “Why”
- “Why are we doing this campaign?”
- “Why are we meeting, again?”
- “Why are we redoing this site, again?”
- “Why are we looking at THESE numbers?”
12. Adjusting “What” and “How” You Communicate Based on “Who” You’re Interacting
With
A good friend of mine once gave me advice I’ve often repeated and always follow: “When communicating to the C-level, pretend you’re presenting to an 8-year-old. Simple numbers and a pretty picture.”
Tips:
- Always ask “What, exactly, does this person need to know to keep this initiative moving forward based on the role they play?”
- Be mindful of how much time you have. Never try to cram an hour’s worth of material into a 20-minute slot. It never works.
13. Clarity, Clarity, Clarity
You’re not hosting a game show where contestants have to guess
the answer or piece clues together. Your communication must be crystal clear.
Tips:
- Asking “why?” (See #11) will clarify your objective.
- When communicating you is asked, spell out the objective.
14. Repetition
There’s nothing wrong with repeating yourself if that’s what it
takes to get your point across.
There’s nothing wrong with repeating yourself if that’s what it
takes to get your point across.
15. An Ability to Guide Others to Find the Answers
I’ve heard disparaging remarks made about consultants with
phrases like, “Well, they didn’t really tell us anything we didn’t already
know.”
Summary
I hope these insights have been
helpful.
This list does not include all the communication skills,
of course, but hopefully, provide us with a good start to build our communication skills in ways that will benefit our digital marketing career
for years to come.
More Resources:
How do I USE Tools Skills To STAND OUT Opportunities
HOW the Collaborative TEAM WORKS as tools to drive SMART goal success
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