Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts

Jan 22, 2025

Why Digital Marketing is the Best Skill You Need to Learn in 2025

Preface-

In this internet-driven digital age, mastering digital marketing is not just an asset—it's a necessity.




  1. With billions of people worldwide connected online, businesses and individuals alike need a strong online presence to thrive. 
  2. Digital marketing provides the tools and strategies to reach target audiences effectively, build brand awareness, and drive growth. 
  3. From search engine optimization (SEO) and social media marketing to email campaigns and data analytics, digital marketing offers a diverse range of skills that are highly sought after in today's job market. 
Whether you're aiming to boost your career prospects or expand your business reach, embracing digital marketing is key to success in this interconnected world.

Why is digital marketing the #1 skill you need to learn in 2025? 


"Picture this: You wake up in 2025, and the world has taken another massive leap toward a fully digital economy. Businesses thrive or fail based on their ability to connect with customers online. Whether you’re a freelancer, a small business owner, or someone looking to switch careers, the need for digital marketing expertise is unavoidable." 



Because it's the bridge between opportunity and success in this hyper-connected age.

Why should I learn digital marketing in 2025?


it is easy to learn, offers exciting job prospects, provides job flexibility, and helps you hone your analytical skills and creativity.

Digital marketing skills are considered relatively easy to learn and highly in-demand for 2025 and beyond because the field is readily accessible through online courses and readily available tools, constantly evolving with new trends, and offers a diverse range of career paths across various industries, making it a valuable skill set for anyone looking to enhance their employability in the modern digital landscape. 

Key reasons why digital marketing skills are easy to learn and in demand:

Accessible learning platforms:
Numerous online courses, tutorials, and platforms like Coursera, Udemy, and YouTube channels provide comprehensive digital marketing education, making it easy to learn at your own pace and from anywhere. 

Intuitive tools and interfaces:
Most digital marketing tools and platforms have user-friendly interfaces, allowing beginners to quickly grasp the basics of social media management, email marketing, SEO optimization, and analytics. 

Constant evolution and innovation:
The ever-changing nature of digital marketing means there's always a demand for individuals willing to adapt and learn new trends, creating opportunities for career advancement. 

Diverse career options:
Digital marketing skills can be applied across various industries and job roles, including social media manager, content marketer, SEO specialist, PPC specialist, email marketing strategist, and digital marketing analyst. 

Data-driven decision-making:
Digital marketing heavily relies on data analysis, which allows for measurable results and provides insights to optimize campaigns for better performance. 

Freelancing opportunities:
With digital marketing skills, individuals can easily find freelance work on platforms like Upwork or Fiverr, offering flexibility and diverse clients. 

Specific digital marketing skills that will remain in demand in 
2025 and beyond:

Search Engine Optimization (SEO):
Understanding how to optimize website content for higher search engine rankings. 

Pay-Per-Click (PPC) advertising:
Managing paid advertising campaigns on platforms like Google Ads and Facebook Ads. 

Social Media Marketing:
Creating and executing engaging content strategies across various social media platforms 

Content marketing:
Developing high-quality content like blog posts, articles, and videos to attract and engage audiences 
Email marketing automation:
Designing and implementing automated email marketing campaigns 

Data analysis and reporting:
Interpreting data to measure campaign performance and make informed decisions

According to current trends, the highest-paid and most in-demand digital marketing skills for 2025 and beyond include: 

SEO (Search Engine Optimization), content marketing, PPC (Pay-Per-Click) advertising, data analytics, social media marketing, marketing automation, email marketing, and specialized skills like influencer marketing and video content creation; with a strong emphasis on data analysis and strategic thinking to optimize campaigns effectively. 

Key points about these skills:

SEO:
Understanding keyword research, technical SEO, and link building is essential for organic website traffic. 

Content Marketing:
Creating high-quality, relevant content that attracts and engages audiences across various platforms like blogs, videos, and social media. 

PPC Advertising:
Managing paid campaigns on search engines and social media to drive targeted traffic and conversions. 

Data Analytics:
Interpreting data from marketing campaigns to identify trends, measure performance, and make informed decisions. 

Social Media Marketing:
Developing and executing strategies across social platforms to build brand awareness and engagement. 

Marketing Automation:
Utilizing tools to streamline marketing processes, personalize customer interactions, and nurture leads. 

Email Marketing:
Crafting effective email campaigns to engage subscribers and drive conversions. 

Emerging Skills to Watch:

Voice Search Optimization:
Adapting content for voice search queries on platforms like Alexa and Google Assistant. 

Artificial Intelligence (AI) and Machine Learning:
Understanding how AI can be used for targeted advertising, customer segmentation, and campaign optimization. 

AR/VR Marketing:
Developing immersive experiences using augmented and virtual reality technologies. 

Programmatic Advertising:
Utilizing automated systems to buy ad space across different platforms. 

Factors Impacting High Salaries:

Industry Expertise:
Deep understanding of specific industries and their digital marketing landscape. 

Strategic Thinking:
Ability to develop and execute comprehensive marketing strategies aligned with business goals 

Technical Proficiency:
Expertise in using relevant marketing tools and platforms 

Data-Driven Decision Making:
Using data insights to inform marketing strategies and campaign optimizations 

1. The Digital Economy is Exploding
2. A Skill Set That’s Future-Proof
3. Entrepreneurial Freedom on Tap
4. Unlimited Creativity Meets Data
5. High Demand, Higher Paychecks


Final Thought

The digital age isn't a future prospect—it's the present reality. By 2025, proficiency in navigating, influencing, and thriving within the digital landscape will be as fundamental as literacy itself. Acquiring digital marketing skills has transitioned from a mere choice to a crucial requirement for anyone seeking relevance, innovation, and financial stability.

Therefore, regardless of whether you're a student charting your career course, a professional seeking new opportunities, Retiree, Housewives or an entrepreneur aiming for expansion, digital marketing offers invaluable potential. Don't passively observe the world's evolution; seize control and actively shape your own progress.


Oct 24, 2024

How to Manage Device and Time: Bangladesh Gen-z Explode dynamism

How Gen Z in Bangladesh is Turning Idle Time into Digital Gold


Driving force of revolution


Are you a Gen Z Bangladeshi feeling overwhelmed by the endless fruits of social media? 

Have you ever wondered if there's a way to turn those hours into something more meaningful? 


Understanding gen-Z is crucial they Change the regime- a successful revolution

Among the many generational cohorts, Generation Z, a unique and influential group born between 1997 and 2012, stands out with their unique experiences. Their lives have been markedly different from those of previous generations, characterized by technological advancements, social media, and a globalized world, making them a fascinating subject of study. Dr Matiur Rahman
 

July uprising
Courtesy- New Age


From Time-Pass to Time-Investment



The average Gen Z spends around 5 hours a day on social media. Instead of treating this as a time pass, many are turning it into a time investment. By dedicating a portion of their daily screen time to learning digital marketing or social media management, they are acquiring valuable skills that can lead to lucrative careers.

Many Gen Zs in Bangladesh are doing just that, transforming their idle time into lucrative digital careers.

Key Strategies for Productive Social Media Usage:

Set Clear Goals: Determine what you want to achieve through social media. Whether it's building a personal brand, starting a business, or simply acquiring new skills, having a clear goal will help you stay focused.

Choose the Right Platforms: Not all social media platforms are created equal. Identify the platforms that align with your goals and interests.

Learn from Experts: Follow industry leaders, influencers, and online courses to gain insights and best practices.

Experiment and Iterate: Don't be afraid to try new things and learn from your mistakes. The key to success is continuous experimentation and improvement.

Network and Collaborate: Connect with like-minded individuals and build relationships within your industry. Collaboration can lead to new opportunities and growth.

Success Stories: Gen Z's Journey to Financial Independence Countless Gen Zers have turned their social media skills into thriving businesses. From online influencers to digital marketing agencies, they have demonstrated that with dedication and creativity, it's possible to achieve financial independence through social media.

Here's how they're doing it:

Identify Your Passion: What are you genuinely interested in? Is it fashion, technology, food, or something else entirely? Your passion will fuel your motivation and creativity.

Leverage Social Media: Instead of mindlessly scrolling, use social media platforms to learn and connect. Follow influencers, join relevant groups, and engage in discussions related to your interests.

Learn Digital Marketing: Digital marketing skills are in high demand. Consider taking online courses or tutorials to learn about topics like content creation, SEO, social media marketing, and email marketing.

Create Content: Start creating content that aligns with your passion. Whether it's blog posts, videos, or social media posts, consistency is key.

Build an Audience: Engage with your audience by responding to comments, messages, and questions. Build relationships and foster a loyal community.

Monetize Your Content: Once you have a substantial following, explore monetization opportunities. This could include sponsored content, affiliate marketing, selling digital products, or offering consulting services.

Remember, it takes time and effort to build a successful online presence. Be patient, persistent, and willing to learn. With dedication and the right strategies, you can turn your idle time into a thriving digital business.

Are you ready to take the leap and become your own boss? Share your thoughts and experiences in the comments below!

#GenZBangladesh #DigitalMarketing #Entrepreneurship #OnlineJobs

Oct 23, 2024

Time is Money: How Bangladesh Gen-Z's Make the Most from Quality Time Pass

Gen Z Revolution: End of 15-Year Autocracy in Bangladesh


Gen Z revolution
Photo credit- Prothom Alo



Understanding Generation Z: What working conditions are the most important motivating factors for Generation Z in Bangladesh. As a freelancer, my perspective is quite different from others in all respects. Before going to the main topic let's see a picture of Gen Z for a better discussion. 

Around 28% of Bangladeshi people are young, aged between 15-29 years, often referred to as Generation Z. Gen-Z, born roughly between 1997 and 2012, is a cohort defined by its unprecedented digital immersion. 

Raised in an era dominated by smartphones, social media, and the internet, they are digital natives, comfortable with technology. In a way previous generations never were. This digital fluency has shaped their worldview making them more informed, connected, and engaged. Subsequently, it is no surprise that they are more likely to question authority and challenge the status quo. Today, they are powerful agents of change, making and breaking people, influencers, brands, and past ideas on the daily.

Briefly—it's an open secret to us all: "Time is money," and OUR YOUTH is relevant to wiser than the elders! Bangladeshi YOUTH  Gen-Z's are heading to social media and are used to it. Around 172 M mobile connections and 90 M unique mobile subscribers exist, and over 25% are active mobile internet users. 



Facebook, Instagram, YouTube, and TikTok – platforms are the most frequently used platforms. Using social media became instilled in Gen Zer's habits. One-quarter of Gen Zers spend approximately five hours or more per day on social media.

Currently, 66766100 Facebook users in Bangladesh in April 2024, which accounted for 37.6% of its total population


  • Employment in Bangladesh
    In the year 2023, Bangladesh's unemployment rate was 5.06%. According to a 2023 survey by BRAC University and Bangladesh Youth Leadership Centre, 42% of educated youth in Bangladesh are considering leaving the country for employment. 
Challenges for Gen Z in the labor market
A study in Bangladesh found that there is a gap between the expectations of young graduates and the realities of the labor market. Some of the challenges include: 
  1. A mismatch between the skills required by employers and those that unemployed youth prioritize 
  2. Low pay and long hours 
  3. Difficulty finding internships that meet their needs 
  4. Belief that foreign degrees are more valuable than local ones The Benefits of Being an Entrepreneur

Time Management: How to Manage your precious time wisely and efficiently 


Highlight the unique challenges and opportunities faced by Gen-Z entrepreneurs in Bangladesh. Thesis statement: Gen-Z in Bangladesh can effectively utilize their time to build successful businesses by leveraging technology, embracing a growth mindset, and networking strategically.

One-quarter of Gen Zers spend approximately five hours or more every day on social media. Moreover- on the sideline of their study they use their idle time to learn freelancing.  


Time management wisely and precisely is the matter. Time and tide wait for Nome. This is a one-way train that never comes back again. 

Say for example if a college student pursuing honors it will take 4-5 years to complete graduation. They spend 5 hours online using social media. Social Media expert or Marketing is a highly demandable job worldwide. 

Profile Building Content Posting Chatting Answering with your friends or networks are all the same. The only difference is that one is unwise and not purposeful. Be purposeful in managing your time:

  1. Financial freedom and independence
  2. Personal fulfillment and satisfaction
  3. Flexibility and work-life balance
  4. Innovation and creativity
  5. Contribution to the economy
Challenges Faced by Young Entrepreneurs in Bangladesh
  1. Limited access to capital and resources
  2. Lack of mentorship and guidance
  3. Bureaucratic hurdles and regulations
  4. Social and cultural pressures
  5. Economic instability
Out of Five, I would like to shed light on 2. Lack of mentorship and guidance

There is a huge platform every day using their campaign on Facebook regarding mentorship and learning of different freelancing courses online and offline. 99.99 are Spam and fraud. Some others use tics and tactics to grip and grab money by hook or cook. Using the name of Paid tools so and so...

This is the practical experience that I have been facing for a long. 
Our Bangladeshi prevailing situation to manipulated in any way. 

  1. There are so many creditable online companies Like Google Facebook HubSpot Udemy providing many online free courses on SEO Digital Marketing PPC Google AdSense FB ads Google ads PLUS more...  
  2. You may read online posts and journals from niche industry expertise platforms- Search Engine Journal Search Engine Land Fobs HubSpot SEMrush plus more as per your interest...  

Independently by you, proactive passionate individuals may succeed in the freelance world of seasoned professionals. I have shared about the Natural and universal Way of Learning English. Keep continuing Learning by Reading Commenting Intersecting Sharing. Outsourcing Marketplace demands English greatly. Moreover English is our second language we have to put more effort and time into this end. There are so many authentic online sites rendering the free tutorials couching on English Try Google keyword search. 

And English is generally of two types the UK and USA English. A freelance world dominated by American or USA English. So you go for …. Or as you wish and LIKE. Likewise is better. US Basic English skills are at the top of the list. 

Moreover- I may start a blog writing and publishing like my one to showcase your expertise, interests, and niche. This will help you Brand yourself to sell online. 

Who are YOU?


Last but not the least: 

Have a look at An introductory to the Foundation Course on Freelancing




Most Importantly other than online courses, Online journal Reading, and Blog posting you must open a LinkedIn profile to showcase online as your profile. That helps you find jobs and network Connecting with Professionals and Recruiters PLUS more  

Conclusion:

Out of 5 hours of Idle time, Z is Gen Z's using social media for nothing. Only gossiping and Chatting and so on...without fruits!? 

You may split 3 hours and invest your time daily in LEARNING Freelancing English Branding Yourself and Job readiness. 

After pursuing honors graduation side by side you might be freelance to learn and Earn online from the comfort of your home by using your time management.

Continue Reading and commenting to encourage Continue.... Stay tuned 

Oct 12, 2024

How To Data-Driven OKR: Drive Awesome DM Growth Results

Organization with OKRs. OKRs: A Framework for Data-Driven Goal Setting that is visible to all. 

OKRs
(Getty Images from online. Courtesy- strategist blog)

OKRs provide a structured framework for setting clear, measurable goals and tracking progress using data. Whims Guessing and Emotional decision-making days are obsolete and offset by data-driven decision-making.  Moreover, this is a data-driven dynamic tech and biz world using AI too! AI is a huge data library that compiles data queries at a quick turn-around time to give the results based on the input.  
Data empowers businesses to make informed decisions in a complex and ever-changing landscape. 

Data empowers Business


Data-driven decision-making is a process that uses data analytics to guide business decisions. Here are some essential metrics that digital marketers can track to make data-driven decisions: 

Take a Lesson From Google, Intel, and Others

OKR- "Objectives and Key Results" and is a goal-setting framework that helps individuals, teams, and organizations define and track measurable goals. OKRs are a popular management strategy that can help create alignment and engagement around goals. 


ROI KPI to SMART planning and strategy to drive company goals by performance and team playing...

ROI KRI is an easy and commonly used Digital Marketing tool to track results. This is not a big budget issue. We might track using free tools online. Every marketer knows the metrics and how to use them to get Results of the following:  

  1. Conversion rate: The percentage of visitors who take a desired action, like making a purchase or filling out a form 
  2. Customer lifetime value (CLV): The total revenue expected from a customer over their lifetime 
  3. Customer acquisition cost (CAC): The cost of acquiring a new customer 
  4. Engagement metrics: Metrics like time on site, bounce rate, and social media interactions to gauge audience engagement 
  5. Return on investment (ROI): A metric that connects marketing efforts to financial outcomes 
  6. SEO metrics: Metrics like organic traffic and keyword rankings 
  7. Social media metrics: Metrics like followers and engagement rate 
  8. Email marketing metrics: Metrics like open rate and click-through rate 
  9. Content marketing metrics: Metrics like time on page and conversion rate 
  10. Advertising metrics: Metrics like return on ad spend and cost per click 
  11. Tracking the right metrics can help guide a marketing campaign to success. It can also help marketers understand how campaigns contribute to business goals and inform decisions about optimizing strategies and channels. 
For more resources: 

https://www.linkedin.com/advice/3/how-do-you-connect-data-driven-objectives-your
https://www.cofficient.co.uk/building-a-data-driven-organisation-with-okrs/


Feb 12, 2024

How marketing growth hacker-challenger can HELP your brand thrive

From Growth Hacker to Challenger Brand: Thriving and Evolving in the Digital Marketing World

Tired of blending in? Learn how a digital marketing growth hacker embraced a challenger mindset, built a powerful brand, and carved their own path in the corporate world. Get actionable tips for career development, self-promotion, and standing out from the crowd!

Unleash explosive growth! Learn how a digital marketing growth hacker built a challenger brand, dominated the SEO jungle, and thrived in the competitive online landscape. Focus on B2B marketing, B2B growth hacking, or B2B challenger brand.




Hey there, I’m Leakat,  A digital marketer; Savvy Social Media, Blogger, SEO, entrepreneur, and thriving Challenger committed to helping you promote and develop a brand that matches your voice and your needs. Productivity to a new height; Collaboration Co-opting dynamic tech creative thinking do-following SMART goal with branding and promotion online build and manage your social media presence across platforms online…

WON Digital Marketing Strategy, Blogging, SEO content Creation Promotion, FB and Google Advertising of Businesses /Brands to drive organic and paid traffic. Much More like SMO social media pages managing website article blog post content

To be successful know that long-term success is directly tied to how well I serve rise by lifting others; a person's most useful asset is not ahead of full of knowledge but a heart full of understanding, an ear ready to listen and a hand ready to help. When we help others achieve their dreams, will achieve our own.

Every day I wake up with a mindset- how can I help businesses grow by Creativity, Productivity Collaborative TEAM playing, and Do-following?

Require a battleground and scope of work to put my talents stay out of my comfort zone to go far and beyond…  Promise Challenge Growth hacking… possible?

I have learned throughout my career that it must be initiated and supported by organizations. This is done by understanding the creative process itself and by making small but fruitful adjustments to the work environment and the overall management of the workforce where work ethics honesty integrity evaluate and judge  

·         This is not a one-sided issue.  It will require a friendly environment and collaborative team culture where Humanitarian WANTS herd … this is not a paycheck but more than that to my recognition, satisfaction, promotion, relation, and career development … 

·         Only Specialized Re-known mentor leaders in niche industry markets can provide on-the-job tanning Team Culture and environment support as a whole…

·         Migration birds flew thousands of miles from Siberia to Bangladesh in searching an environment-friendly climate. Huge trees BONSAI and became a showpiece in a living room… due to space… 


This is a wonderful drive for me to find such a renowned environment and company culture to make an ongoing lifetime relationship. The Featured organization will surely prove to be an excellent platform for me to establish my skills and knowledge in the corporate world. Visited: Japan USA UK and 20+ other countries of the world; think globally and always ambiguous to see the big picture


"WHY SHOULD WE HIRE YOU?”  I WOULD LIKE TO ADDRESS THE FOLLOWING:

Marketing is a bottom line that transforms a business- infuse blood, REVENUE generator! Creativity Performance Achievement of GOALs to drive success!! Throughout my life, I have been working in sales and marketing: 

  •  LOVE Live breathe obsessed interests in SEO SOCIAL Digital Marketing- A tech BIZ savvy  
  • Partnering Company Customer Communication FOCUSED and Works Ethics Honesty Integrity is a passion to get the job done on time.
  • Digital Marketing has many variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills that I won
  •  Always Take High ownership, Creative Critical Solution provider Challenger Performer Growth Hacker, responsible for own as well as the company's growth.
  •  The "4Cs" for 21st Century Marketing Critical to success: critical thinking, communication, collaboration, and creativity that I won.
  • Staying Current with Industry Trends, Innovation and Creative Thinking, Collaboration and Coordination, Crisis Management PLUS 
    more as per situation demand to co-opt with...

    I am a Challenger Growth Hacker Performer Team Player ready to bring a positive impact in Branding and Marketing leading the brand through marketing communication activities for the company's digital channels. I visited Japan, the USA, the UK, and 20+ other countries of the world- a visionary who thinks globally to see the big picture to grow in the corporate world. 

    Entrepreneurial MINDSET- a change maker way out helping to thrive in achieving SMART Admin Customer Supports Accounts Operations Project Management Social Media, Digital Marketing goals as under: 
    1. B.COM honor, M.COM- Major in Accounting WON all Mastery of a diverse set of skills: Educational Technical Soft Hard Specialized skills for the niche industry, Managerial, Leadership, interpersonal Communication Skills to drive company goal a success...
    2. Challenger Growth Hacker Creative Innovative Productive support to convert my skills into revenue.
    3. Tech and App savvy: MS Office and G-Suite (Keyword planner, AdWords Express, docs, sheets) user, competent with CRM CMSs and Project Management tools (ZOHO, HubSpot, Wrike, MS Teams, etc). Screenshot Monitor remote time tracker, Facebook Ad Manager, Google Ad Manager, SEMrush, Collaboration Communication and collaboration Apps Slack, PM- Trello, Automation CRM- Dubsado, Canva Hootsuite, Hub spot CRM, Mill chimp, Gmail, Drive PLUS soft skills
    4. Do-follower, Growth hacking thriving to HELP Win, Get Better Every Day & Succeed Together to drive company goal…
    5. Hungry individuals with big goals, optimists, and team players who are humble yet confident. Experience is good but a willingness to learn more to co-opt with the ever-changing dynamic tech and business world.
    6. A communicator and looking for an opportunity, NOT a job, we may be the perfect fit
    7. I am a driven, high-energy, ambitious, and resilient professional who is dedicated to changing lives over the next few years, by working in a challenging but highly rewarding job.

Over the years, I have acquired relevant skills and experience, which I shall bring to your organization. I have also worked tirelessly on my communication abilities and teamwork skills, which I will put to use in my future career, which would be in your organization if I am selected for the position. I have given my 100% effort in my past companies, and this has enabled me to recognize my capabilities and limitations. If I channel them further, they will bring fruitful results to me and also to your esteemed organization.

Seeking an environment and scope to use proven project management and creative critical innovative ideas team playing skills to HELP improve productivity and quality by change-making to transform revenue…  

Your organization will surely prove to be an excellent platform for me to establish my skills and knowledge in the corporate world

Should you require any further info at my end please do reach me…

Thanks and Best Regards 

Md. Leakat Ali
Savvy Dynamic Creative Innovative Growth Hacker SMART SEO SMM DMM BDS
BLOG & EM SEM Admin Startups Support Managerial Services provider, 
Baba Home

WhatsApp  +880-1975571800

baba08.blogspot.com babaodesh.wordpress.com

lekubd@gmail.com

Haji Hamid Sharif Road Bathua Chittagong-4337 Bangladesh

+Skype- lekubd  |  +Meet- lekubd

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For more info about me continue reading ..