Looking
for a new job, then I would say that assessing the work environment is a crucial step you shouldn’t skip.
Bosai- big
life in short stature, Aquarium- big swimmer fish in a cage… due to limited
space to grow up! Hunter Eagle due to freedom of the sky, Elephant due to an abundance
of the jungle, Shark because of huge ocean… all due to space or
environment
After all, this is the place you might be working at in the future and you wouldn’t want to be dragging
yourself to work every single morning! You don’t like to be BONSAI or Aquarium
inhabitants- a showpiece environment!
A job, by the definition, is not necessarily fun, or enjoyable. Work is hard, brainstorming
one. In-Particular when it comes to a digital
marketing position.
Dealing
with work stresses day in and day out is hard. Learning how to find a balance in life between the
stresses and pressures of work and life outside of work is hard. Learning how
to offset this by creating a great place to
work is essential for your sanity, your success - and the success of your
business.
Job candidates value a good atmosphere in
their future work more highly than a high salary. That’s the conclusion of two
recent studies by Michael Page.
The
results of two recent studies of the local labor market by Michael Page give a good indication of what companies need to do to attract candidates.
A comfortable working environment is more
important than a good salary because a long-time career can be built in a
healthy environment and a high salary can achieve with seniority and work
performance.
I think a comfortable work environment is more
important than the salary, the conformable work environment will help you
give110% of efforts, contribution, and creativity in delivering quality work
and these are the things that will help you to develop your career within the company
and get some advancement opportunities and more income and a high salary.
Every year, the migratory/guest birds come far from Siberia, China, Mongolia, and other Himalayans in winter seeking refuge in the warmer climate of Bangladesh. This is a natural selection of a comfortable environment. So environment matters everywhere. Employees are human beings they flew to another healthy office culture well suited for him/her or comfortable working environment worth more...
The
outcome of this post is one of my very recent job interviews one on one Skype, the
question “What is your Salary expectation”.
My answer
was, a job is more than a paycheck to me:
- Scope of work to grow with the company growth
and carrier development and ongoing placement to work for the same company (the
Japanese Approach)
- Company Multi
Culture- Multi-Talented TEAM: Collaboration and TEAM playing working
environment
- Humanization process of HRM- the company looks
after the wants to address: safety-security, Recognition (emotional attachment)
of works where Honesty Integrity evaluate and judge
I am thriving to find an ideal culture for the lifetime ongoing placement. So I always stick to my dream job culture and environment as my first choice which is more than a paycheck to me!
 |
| Hunter and Growth Hacker |
The Transformer Change Maker Challenger
Communicator Collaborator Creative and Critical Thinker Barnstormer Mover
Performer of your business none other than a Digital Marketing Executive do…
First of all Digital Marketer is the bottom line that represents the
company as a communicator with customers’ stakeholders; with all Major Social
Media platforms Emailing Cold calling One-on-one meets Events Promotion
Branding to build Trust Loyalty and Retention. They are the vocal
outspoken brand ambassador and legal representative of your company in the market
frontier -frontline soldier
More
insights and in-depth research on Digital
marketing as a career in Bangladesh and its salary a comprehensive study
on the matter conducted by me to better understand the market condition. The
salary or compensation is too poor in comparison to the WW market.
The demand for Social Digital Media skills and
social media marketing pros is growing exponentially, and if a brand doesn’t
exist on social media today, it is likely going to fall behind and lose out to
competitors.
The demand
for social and digital media marketing has been taking momentum and has been getting
focused in Bangladesh. Emerging new market, it will take time to sharpen
up…
The traditional
job market in Bangladesh is mostly based on relation, nepotism, and partisan.
Despite these some corporate houses have developed so far… especially private
Banks.
Someone who can think creatively about how
to bring our brand to life online, leveraging the power of data and the ability
to amplify all we do across platforms with focused goals of growth and
conversion. All of this has to be done in a way that aligns with your brand
strategy, company couture.
The marketing
strategy should not focus solely on new customer acquisition. Following the
80/20 rule of marketing, we know that a majority of our business revenue will come
from our most loyal fans.
Digital Marketing has so many
variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one
should have a creative mind, data analysis, writing and editing, and technical
skills that must have to win to be the best marketer.
Always Take High ownership, Creative Critical Solution provider
Challenger Performer Growth Hacker, responsible for own as well as the
company's growth.
I BELIEVE IN ETHICS HONESTY and INTEGRITY and
PROMISE TO perform Growth hacking with a positive Challenging passion
Your brand will soar on social media,
on your website, and in your physical location (where applicable). WON all Mastery
of a diverse set of skills: Educational ( Minimum bachelor)
Technical Soft Hard Specialized skills for a niche industry, Managerial,
Leadership, and Interpersonal Communication Skills as a whole
Marketing executives are the bottom line and the LEGAL
REPRESENTATIVE of the Company to bridge relation GAP, to communicate with the
Customers and all stakeholders as PR along with Promote Branding fostering
LOYALTY RETENTION PARTNERING Referral to give the company a BRAND VOICE GOODWILL
in the market
Secondly- Tech and BIZ world is agile and dynamic to
co-opt with the changing Market. Marketing is data-driven Critical Creative
Thinking and overall BRAINSTORMING one.
Marketing is some total of TEAMWORK- the outcome of SMART plan and
strategy performance
Thirdly- Professor Philip Kotler lastly added 5
"P" Purpose- Sales and Revenue which drive by the Marketing. Sales
and marketing is the lifeline, lifeblood, HEARTBEAT that transforms the
company.
Character REVENUE that infuses blood to the organ of any
business- and ultimately about delivering solutions to these end most important
issue in an industry that is critical- Marketing Strategy & LEAD!
Strategies, Research, Plan, Team Building, and Educate Orientation Training to
Implement Collaboratively by Do Following the goal is Sales- Drive Organic,
Paid, Social Traffic prospecting to Closure. Sales and marketing are the bottom
line and lifeblood to transform any business and I am a performer.
Another most important- addressing the HUMAN wants/needs of employees motivational aspects...
Maslow's hierarchy of needs is a theory of motivation which states that five
categories of human needs dictate an individual's behavior. Those needs are
physiological needs, safety needs, love, and belonging needs, esteem needs, and
self-actualization needs.
Maslow's
theory presents his hierarchy of needs in a pyramid shape, with basic needs at
the bottom of the pyramid and more high-level, intangible needs at the top. A
person can only move on to addressing the higher-level needs when their basic
needs are adequately fulfilled…they became creative at the top of the pyramid after getting recognition ... became HAPPY!
Digital Marketing is an
absolute TEAM-oriented job. It will require at least 5 members to drive
success. Collaboration Communication Empathy Friendliness culture/environment
is a must.
One of the
most important lesson that many leading companies have learned is that encouraging
and fostering a work environment that is fun and that inspires employees to
take joy in their work can reap enormous benefits. Happy employees are loyal employees, and loyal employees can do amazing things.
Happy
Loyal employees partnering and won the spirit of the company success by doing following company goals, ROIs,
and KPIs performance to transform and to
drive revenue goal a success… the ultimate lookout
The magazine is well known for its "Inc. 500," a list of the 500 fastest-growing
small businesses in the United States. Inc. publishes far more in-depth stories than Fast Company which are far more useful.
Successfully start, grow, innovate, and lead your business, jobs today:
Ideas, resources, advice, support, tools, strategies, real stories, and real jobs
and business examples can be found online.
10 Reasons Why It Is Important Create a Happy Workplace
Happy employees are more
productive than their unhappy peers- an Inc. article.
This is
one of the keys to success for such industry leaders as Google, Apple, and
software analytics giant SAS Institute.
Here
are ten key reasons why creating a workplace and an office environment that
people love is critical for your business:
1. Happiness has a multiplying effect
Happiness is contagious and, when
encouraged, can spread throughout an
entire company. Employees who take joy in their work make excellent role models
for their fellow workers and encourage them to also take joy in their work.
2. Happy employees are successful employees
Employees who genuinely enjoy their work are more productive,
happier, and more successful. This increases self-confidence and inspires
greater performance and greater success for both employee and employer.
3. Happy employees have the right attitude
Unhappy employees have a negative attitude that can permeate
their work and stifle job performance and creativity. Happy employees, on the
other hand, have a positive can-do attitude that allows them to succeed.
4. Reducing stress increases productivity
Stressed-out employees are distracted employees. This can have a
devastating effect on productivity. Eliminating stress and worry can lead to an
instant productivity boost.
5. A positive work environment encourages risk-taking
Business is not about playing it safe. Business is about taking
the right risk for the right rewards. Happy employees are more likely to take
calculated risks, while unhappy employees are more likely to play it safe.
6. Happy employees support each other
Positive, fully engaged employees are more willing to support
fellow workers and to provide positive support and encouragement for group
projects. And happy employees are more likely to ask for support if it is
needed.
7. Happy employees are not afraid to make mistakes
A supportive work environment encourages your team to learn from
their mistakes rather than fear them. Mistakes can be a powerful learning tool
that can lead to unforeseen success. Workers who are afraid to make mistakes
will miss important learning opportunities.
8. Leaders lead by example
Managers who take real joy in their jobs - and encourage their
workers to enjoy their work - inspire confidence, dedication, and loyalty.
Leaders who set positive examples are a critical component of the success of
any business.
9. Happiness inspires creativity
Innovation is the lifeblood of any business and happy employees
are inspired, creative employees who will create the solutions your business
needs to succeed.
10. People like to work with happy people
Finding joy in your work can yield enormous benefits by
improving relationships between both employees and employers. Happy workers
are more willing to work together for
the common good, more likely to encourage company loyalty, and more like to
encourage the strong team-building that is vital to your company's success.
Creating a work environment that is fun and happy is not easy.
The more you try the bigger dividends it will pay.
ContinUOus improvement is matter, so ROOM FOR IMPROVEMENT depends
on culture:
Tech and BIZ world
is agile and dynamic to co-opt with the changing Market. Marketing is data-driven
Critical Creative Thinking and overall BRAINSTORMING one. Marketing is some total of TEAMWORK- the
outcome of SMART plan and strategy performance. So continuous improvement
through collaboration, ongoing job training, and team playing to keep ahead of the
competition- survival of the fittest
To transform and sustain in the market is the FOCUS of
all.
·
TECHNOLOGICAL
Your IT systems, software, and automation will play a huge part in how you and your employees
do your work every day, but you should also consider things like the
temperature, lighting, and even little extras like music streaming or those
essential coffee-making facilities.
·
PHYSICAL
The physical environment can have a drastic effect on both your staff’s engagement and wellbeing in the workplace.
For example, your office furniture might serve a purpose, but if your chairs
are threadbare, your décor drab, and have a lack of comfortable break-out
spaces where your employees can socialize, the simple fact is you won’t enjoy
being in your workplace.
·
CULTURAL
Growing a positive company culture is
essential to growing a successful business. But it’s more than just casual
clothes and pool tables; it’s that support company give to their employees to
make their everyday lives – both inside and outside the workplace – that little a bit better every day.
· Human-centric
Humans and
machines can enhance each other's strengths. ...
Artificial intelligence is
becoming good at many “human” jobs—diagnosing
disease…
The second wave of digital marketing was sparked by the
rise of social media…
Today, the technology exists to help build a complete picture of each customer
in…
With this kind of non-stop access, combined with consumer
power in sharing…
In recent years, the importance of digital marketing has
become paramount. ...
While allowing you to benefit from these
state-of-the-art technologies greatly
This is most often accomplished through
a combination of social media marketing and…
Ways that show you respect them and value
them as human beings.
How should businesses create an effective digital marketing strategy without having to
compromise human connections?
Social media interactions; Recognize the audience; Mix up old and new
marketing strategies
What is human-centric marketing?
“Human-centric
marketing is defined by brands that approach engaging their current
and prospective customers via advertising and marketing tactics
as whole human beings with hearts, minds, and spirits,” said
Philip Kotler, author of more than 20 marketing books and
father of a modern marketing strategy.
Human-Centered Marketing uses a combination of research, empathy,
design-thinking, and an agile mindset along with creating business alignment
across marketing, sales, product, and engineering because
the humans on the inside matter just as much as
prospects and customers.
ENCOURAGE REGULAR
COMMUNICATIONS AND COLLABORATION
1.
Transparent & Open Communication
In essence, a transparent and
open form of communication addresses the employee’s need to feel that what they
have to say has value. It is what makes employees feel that they belong in the
organization. Work then becomes meaningful because the employees know that
what they contribute affects their affiliated organization.
2.
Work-Life Balance
There has to be some sort of a balance between work and personal life. In general, having that sense of balance
will improve job satisfaction among employees because they will feel that
they’re not overlooking the other areas of their lives that are, if not more,
important to them than work.
3.
Training & Development-Focused
Tech
and the business world is dynamic and agile. To-opt to the changing situation will
require LEARNING or ongoing job tanning to keep employees ahead of time or
competition in advance… Training
and development refer
to educational activities within a company created to enhance the knowledge and
skills of employees while providing information and instruction on how to
better perform specific tasks…It is important to note that training focuses on improving the skill level of an employee as related to their
current job, while development has a more long-term focus ...
4.
Recognition for Hard Work
Recognition
(emotional attachment) for Hard Work always plays a crucial role where honesty,
work ethics, and integrity evaluate and judge. Recognition by promotion, award,
or increments …
5.
Strong Team Spirit
As social beings, we naturally seek support from our peers and
seek to belong to a group. Come tough times, the team should come together
to deal with whatever problems
are out there. This is where a sense of unity is
evoked in the team and employees will no longer just feel that they’re working
for themselves. They are now working towards something bigger than themselves
and as a team.
1. Positive values
A
positive mission statement outlines the goals and demonstrative behavior that
exemplify the highest commitment to quality and service to each other, the
company, customers, and shareholders. The company sets out to achieve its goals
in ethical, honest ways with an elevated sense of purpose to improving the
planet and humanity.
2. Relaxed and productive atmosphere
People
enjoy coming to work and feel appreciated, acknowledged, and rewarded. Signs of
fear, domination, bullying, sexual harassment,
and intimidation are absent. Creativity,
productivity, and thinking outside the box flourish.
3. Commitment to excellence
Employees
give 200%. They strive to be the best and to deliver top-quality products and
services. They take responsibility for their actions and decisions.
4. Open and honest communication
Everyone
communicates in a cards-on-the-table manner, solving difficulties in a positive
way. They don’t play nasty revenge games when given difficult feedback.
Instead, they view feedback as an opportunity for growth.
5. Cooperation, support, and empowerment
Can-do,
go-the-extra-mile and win-win attitudes are evident signs of workplace
wellness. Employees have a sense of camaraderie, cooperation, and empowerment.
Healthy competition exists without vengeful, spiteful backstabbing.
6. Sense of humor
Employees
keep things in perspective, have fun, and laugh.
Laughter generates endorphins, our natural antidepressants.
7. Compassion, respect, and understanding
Kindness
and understanding prevail when employees face challenges such as accidents,
illnesses, personal tragedies, and natural disasters. People will usually go
the extra mile for others when they’re treated well and with understanding,
compassion, and respect.
8. Flexibility
The
company and its employees embrace change, accommodate new trends and
technology, and incorporate new skills. They know if they don’t, the business
will end up a dinosaur. As the saying goes, “Change is the only constant.”
9. Positive reinforcement
People
need acknowledgment, appreciation, and gratitude to be motivated. Genuine
compliments, rewards, bonuses, raises, promotions, and certificates of
achievement are oil in the machinery. The company thanks employees regularly in
these ways.
10. Emphasis on health, family, and environment
The
company offers comprehensive health
insurance, with weight-loss, smoking cessation, and substance abuse
programs. The corporate cafeteria features a healthy menu, and the company gym
is stocked with exercise equipment.
The company offers reimbursement for childcare and/or on-site childcare. The office
itself features natural and recessed lighting with incandescent bulbs rather
than halogen or fluorescent. The organization is environmentally aware by
encouraging solar power and recycling.
Why I am looking for a
good working environment?
A positive working environment encompasses a
level of respect, empathy, and overall understanding between colleagues. These
sentiments can also foster collaboration and help you feel heard and valued at
your workplace.
Having a positive working environment is a
great way to increase your work output. When you're happier, you may be more
productive and more equipped to complete your tasks efficiently. This can also
help you become a better employee, which leads to raises and promotions
As a consequence, a happy and caring culture at
work not only improves employee well-being and productivity but also improved
client health outcomes and satisfaction. In sum, a positive workplace is
more successful over time because it increases positive emotions
and well-being.
The most important aspect of
having a good office environment is overall employee morale.
... Support: Having a supportive office culture allows bonds
to grow between coworkers, making it a place your employees want to be. This
starts with the company vision and trickles down from management to everyone
else.
So important was this notion, that Malaguzzi
defined the environment as the third teacher (Gandini
2011). Malaguzzi's third teacher is a flexible environment,
responsive to the need for teachers and children to create
learning together.
How the environment can be a third teacher?
The Environment as the Third
Teacher
The layout of the environment promotes
relationships, communication, collaboration, and exploration through play.
Materials are thoughtfully added to the environment to promote
creativity, thinking, and problem-solving skills, questions, experimentation,
and open-ended play.
The
learning environment or
culture plays a key role in the ...
https://www.indeed.com/career-advice/career-development/work-culture
World’s #1 Job site www.indeed.com career
guide on career advice and career
development and work-culture
What Is Work Culture?
When deciding where to
apply for jobs, most people look for an atmosphere that affirms their goals and
values through a healthy work culture. Every workplace has a unique culture
that forms over time through the interactions of the people who work there.
Work culture can influence individuals and vice versa, so it is important to
seek out a workplace where you see the growth potential. In this article, we
provide an overview of the elements of work culture and explain the importance
of a healthy culture in the workplace.
Work culture is a
collection of attitudes, beliefs, and behaviors that make up the regular
atmosphere in a work environment. Healthy workplace cultures align employee
behaviors and company policies with the overall goals of the company, while
also considering the well-being of individuals. Work culture determines how
well a person fits into their environment at a new job and their ability to
build professional relationships with colleagues. Your attitude, work-life
balance, growth opportunities, and job satisfaction all depend on the culture
of your workplace.
What impacts work culture?
Work culture evolves
based on the behaviors of the people within the organization, from management
to entry-level employees. Company leadership sets the tone for company culture
through its policies, benefits, and mission. Managers shape company culture
from their hiring practices, where they can select applicants whose personal
vision aligns with the healthy work culture. The physical environment of a
workplace also influences culture, with many offices opting for an open floor
plan, natural lighting, and the inclusion of perks such as in-office gyms and
break room amenities.
Elements of a healthy work culture
Culture is a complex
concept that constantly evolves in the workplace based on many elements. While
some people may value a more traditional work culture and others want something
more modern and fun, all healthy work cultures have many traits in common. Look
for these signs of a prospering work culture when considering possible
employers:
- Accountability
- Equity
- Expression
- Communication
- Recognition
Accountability
A balanced workplace
enables people to feel comfortable enough to take credit for their ideas and
their mistakes. Open accountability allows each employee to learn from
challenges instead of avoiding them. Accountability fosters a work culture
based on teamwork, open communication, trustworthiness, and responsibility.
Equity
Companies that treat all
of their employees equally often have healthy workplace cultures. Every
position within an organization has value and giving everyone opportunities
boosts employee morale. Favoritism in the workplace is a sign of toxic work
culture and can cause feelings of distrust and resentment between coworkers,
making an equitable workplace environment essential for any positive work
culture.
Expression
People are generally
happier, more productive, and more focused when they feel able to express
themselves in the workplace. If employees have some freedom in their style and
how they decorate their workspace, that indicates a level of comfort within
their work culture.
Communication
Open communication is
critical for a productive workplace environment. Everyone within an
organization must understand how to give and receive feedback, share ideas,
collaborate, and solve problems. All teams have interpersonal conflicts
sometimes, but a functional work culture will allow them to resolve issues and
work as a team despite any challenges. Avoid organizations with a work culture
where people feel unable to speak up about conflicts or concerns because there
will not be much room for growth.
Recognition
Thriving work cultures
recognize employee successes and reward people when they do well. Management in
a healthy work environment will look for positive attributes of everyone on the
team and encourage the use of their talents. Employee recognition ranging from
regular verbal praise to competitive salaries can build a work culture of
appreciation and mutual respect.
Importance of a positive work culture
People need healthy
environments to thrive, and this is especially true in the workplace. The
attitudes and behaviors that you interact with every day have an impact on how
you feel both in the workplace and at home. A flourishing work culture
influences all aspects of a business and the people within it.
Here are reasons why healthy
workplace culture is important:
- Better
hiring choices
- Employee
happiness
- Employee
retention
- Performance
quality
- Reputation
Better hiring choices
Managers at an organization with a successful work culture know how to attract and select new
employees who share their vision. You will likely be drawn to companies that
share your values and the type of culture that you feel comfortable with.
Healthy work cultures have like-minded professionals who are compatible with
each other and work together toward shared goals.
Employee happiness
Your satisfaction with
the culture at work directly impacts your happiness with your job. Thriving
workplace cultures help everyone find meaning and pride in their work, while a
toxic workplace culture could make even the most passionate employee unhappy at
work. One of the most important elements of strong work culture is the balance
between your career and personal life, and companies can contribute to the
happiness of their employees by respecting their lives as a whole.
Employee retention
Good work cultures
provide stability for talented employees and allow them to grow within a
company, instead of limiting them to a particular role or success level. Happy
employees typically want to stay at their jobs, making work culture the key to
reducing employee turnover and connecting qualified candidates with long-term
careers.
Performance
quality
Employees who enjoy
coming to work due to a positive culture will generally be more productive and
produce high-quality work. The work atmosphere is a great motivator that
encourages everyone to invest in their work, especially because prospering
workplace environments recognize and celebrate hard work and success.
Reputation
Having a healthy
workplace culture creates a positive, prestigious reputation for a company and
the people who work there. An enjoyable work environment is an important asset
for attracting talented people. Companies that have an uplifting mission that
empowers their employees can create positive community relationships through
them.
Workplace culture is the environment that
you create for your employees. ... It is the mix of your organization’s
leadership, values, traditions, beliefs, interactions, behaviors, and attitudes
that contribute to the emotional and relational environment of
your workplace.
In layman's
language word culture refers
to the mentality of the employees which further decides the ambiance of the
organization.
Work culture is a collection of
attitudes, beliefs, and behaviors that make up the regular atmosphere in
a work environment. Healthy workplace cultures
align employee behaviors and company policies with the overall goals of the
company, while also considering the well-being of individuals
Organizational culture outlines how an organization’s
employees intermingle with each other and how they complete their tasks. The
corporate culture revolves around beliefs, symbols, values, and rituals that
oversee and rule the working style of employees present within a company.
Corporate culture is binding the workforce together. It also
gives a direction for the corporation. If changes occur in an organization, the biggest challenge
any business will face is a cultural change since the employees have become
accustomed to how the organization is already carrying things out
Company culture is an essential aspect of any business.
Employees are much more likely to love and relish their time when they find
themselves fitting in with the corporation’s culture. Employees will also be
inclined to enjoy doing their job when they see that their values and needs are
consistent with others. They tend to grow and improve their relationships with their
coworkers, making them even more productive.
If an employee works in a company where they don’t seem to fit in and adjust to the
company culture, they are more likely to get less pleasure from doing their
work. Let us take an example of this scenario. Suppose an employee prefers to
work independently and freely but happens to work for a corporation that stresses teamwork. In that case, that
employee will be more likely to be less efficient and happy.
How does Company Culture Affect a Working
Environment and Employees?
1.
Impact on Employee Performance
Exactly how does the culture of a company impact individual
performance? A company’s culture should be widely communicated and strongly
reinforced to deliver a competitive advantage. Every one of the employees must share their beliefs and values.
In an organization where the culture is strong, the employees
feel valued. The staff enjoys the control they have over their jobs. They don’t
feel powerless. Whether by working at home or selecting their projects, employees who feel valued can
make decisions that help achieve a much higher level of performance.
2.
Impact on Employee Satisfaction
Positive company culture can ensure that its employees are satisfied with their
occupations and loyal to the company. This can be tremendously beneficial to a company that
has a competitive hiring atmosphere. Employees are more interested in becoming
a part of, as well as staying with, an organization where the company culture
promotes employee development offers flexibility, and supports a work-life
balance.
By improving and working towards employee satisfaction concerning a
supportive and strong company culture, there can be a drastic decrease in
recruiting, training and hiring expenses. At the same time, it will improve the
morale of employees and increase profits.
3.
Impact on Employee Engagement
In companies that have good communication practices, employees
know that their ideas and opinions will be welcomed. If employees feel that
they have been heard, they do not carry a resentment, which eventually leads
to negative morale, absenteeism, and termination. Communicative company culture will lead to
innovation, greater participation, and creativity in the organization. Once an
employee is hired, educated, and oriented to the organization, they feel energized, supported,
frustrated, and undervalued. When employees feel valued, they are more willing
to be enthusiastic, involved, and engaged.
Organizational culture outlines how an organization's employees
intermingle with each other and how they complete their tasks. The corporate
culture revolves around beliefs, symbols, values, and rituals that
oversee and rule the working style of employees present within
a company.
A great
organizational culture is a key to developing the traits necessary for business
success. And you’ll see its effects in your bottom line: companies with healthy cultures are 1.5 times more likely
to experience revenue growth of 15 percent or more over three years and 2.5
times more likely to experience significant stock growth over the same period.
Despite this, only 31 percent
of HR leaders believe their organizations have the
culture they need to drive future business and getting there is no easy task
— 85 percent of organizations fail in transforming their cultures.
This is a
comprehensive guide to making culture a major strength of your organization,
from what culture is and why it’s important to a roadmap
you can follow to create a culture that delivers results
time after time.
What is organizational culture?
Organizational culture is the
collection of values, expectations, and practices that guide and inform the
actions of all team members. Think of it as the collection of traits that make
your company what it is. A great culture exemplifies positive traits that
lead to improved performance, while a dysfunctional company culture brings out
qualities that can hinder even the most successful organizations.
Don’t confuse culture with
organizational goals or a mission statement, although both can help define it.
Culture is created through consistent and authentic behaviors, not press
releases or policy documents. You can watch company culture in action when you
see how a CEO responds to a crisis, how a team adapts to new customer demands,
or how a manager corrects an employee who makes a mistake.
The importance of culture to
your company
Organizational culture affects
all aspects of your business, from punctuality and tone to contract terms and
employee benefits. When workplace culture aligns with your employees, they’re
more likely to feel more comfortable, supported, and valued. Companies that
prioritize culture can also weather difficult times and
changes in the business environment and come out stronger.
Culture is a key advantage when
it comes to attracting talent and outperforming the competition. 77 percent of workers consider a company’s culture before
applying, and almost half of employees would leave their current job for a
lower-paying opportunity at an organization with a better culture. The
culture of an organization is also one of the top indicators of employee
satisfaction and one of the main reasons that almost two-thirds (65%)
of employees stay in their job.
Salesforce
puts corporate culture front and center and has experienced incredible growth throughout its history. Marc Benioff, Salesforce’s founder, and CEO established
philanthropic cultural norms that have guided the company over the past two
decades. All-new
Salesforce employees spend part of their first day volunteering and receive 56 hours of paid time to volunteer a year.
This focus on meaning and mission has made Salesforce one of the best places to
work in America according to Fortune, and it hasn’t compromised profits either: Salesforce’s stock price has surged year after year at an average of over 26% annually to
date.
Conclusion:
·
Marketing is data-driven Critical Creative Thinking and overall
BRAINSTORMING one. TEAMWORK- the outcome of SMART plan and strategy performance
to drive a common goal. Creativity starts after fulfillment of needs... recognition
·
The environment creates happy
employees and they are successful employees with a positive attitude. Happy employees are loyal employees, and loyal employees can do amazing things by going far and beyond for the success of
the company
·
A positive work environment
encourages risk-taking,
·
Happiness inspires creativity,
it’s the gateway to the ongoing development
·
Employee retention Loyalty Partnering Leadership comes through the
positive environment and environment is the third teacher… that they learned
from the environment
Acknowledgments:
Thanks, Google
search enabling me to research this post. I have been trying to cite and place
before you the insights from the best jobs and social media sites, Magazine-
monster.com, indeed.com, linkedin.com, inc.com, michaelpage.com PLUS more… online
pictures++
