Showing posts with label 10X ROI. Show all posts
Showing posts with label 10X ROI. Show all posts

Jun 6, 2022

How to BEST Agile in a changing Post Pandemic & Ukraine Russia War

An approach for SMEs to becoming Agile in a dynamic Post Pandemic & Ukraine Russia War to survive. 




The main focus on

What is the importance of an agile Approach in Sales, Marketing, and Team Building in this changing world to sustain?  

Business Economy Environment Society Politics Working Environment is Dynamic and ever-changing.  Overcome the dynamic situation to co-opt with the changes shortly through an agile practice.  Business is a going concern and continuous revenue goal to drive to transform the life cycle.

“Since no one knows what the world will look like in the future, even the near future, Agile organizations use the ability to learn and adapt. Scientific thinking is exactly that: a process of deliberately engaging reality with the intent of learning.”

 

Alarming uncertainty due to Post pandemic and Russia - Ukraine WAR era…inflation may lead to uncertain buying power and unemployment situation might cause next… business has to cut your coat according to your cloth…the simple math of the time

 

Corporate and multinational companies always have their backup plans.  Moreover, they manipulate state power to invade IRAQ Libya Ukraine to loot and manage… can do and undo anything from hoarding (the recent Bangladesh scenario) to creating the caustic situation to catch the fish out of muddy water…  

 

But SMEs can’t … they don’t have backup and manipulating powers!?
They are the first responders in this regard to overcome the situation.    

 

COVID-19 pandemic and subsequent Russia-Ukraine war brought forward the Agility. This is not about agile scrum management. Talking about, Agile = A practical application of scientific thinking.

Teams and organizations can use scientific thinking to help them set and achieve goals even though the path can’t be fully known ahead of time.

 

Helping employees develop scientific thinking empowers them to solve problems and make decisions


While a basic example, this is the defining characteristic of business agility—embracing a culture change of disruption of normal working processes and using technology to help you improve your productivity, cut unnecessary costs, and improve your product and service. 

  1. Using technology to help you improve your productivity
  2. Cut unnecessary costs
  3.  And improve your product and service.

Using the tech and automation apps 24/7 improves productivity…

Distractions are the primary reason for reduced productivity in a team. The team loses focus because of these distractions and cannot really justify why they delivered lower than normal productivity.

Unnecessary Unprofessional Manpower or Team recruitment to cut unnecessary cost by choosing Talented Creative Innovative Productive individuals that improves the products and services indeed.

 

What does being agile in the workplace mean?

Agile working is about bringing people, processes, connectivity and technology, time, and place together to find the most appropriate and effective way of working to carry out a particular task. It is working within guidelines (of the task) but without boundaries (of how you achieve it).

  1.  Bringing people and Processes
  2. Connectivity and technology
  3. Time and place together to find the most appropriate and effective way of working to carry out a particular task.

 

Choosing Talented Creative Innovative Productive individuals and Creating SOP standard operating process to reduce repetitive works automation that Time and place together to find the most appropriate and effective way of working to carry out a particular task.

 


An approach to becoming Agile in a dynamic world

Helping employees develop scientific thinking empowers them to solve problems and make decisions

Overall- the tech and business world is dynamic and ever-changing too. To co-opt and keep ahead of time and competition agile working skills are always appropriate.

 

Key Skills are:

  1. An ability to cut through unnecessary work and focus only on essential work.
  2. Sound judgment under pressure and the ability to remain calm under stress.
  3.  Strong motivation and coaching skills to guide and support teams throughout a project.

 

Definition of agile principles:

Their manifesto outlined a set of key principles, which are designed to ensure companies prioritize the right things; namely: customer satisfaction, collaboration, communication, adapting to change, and more.

This is a Digital Darwinism: Survival of the Fittest in the Age of Business Disruption and agile Marketing

To transform and sustain in the market is the FOCUS of all. How do we sustain in the market: Human Centricity?

 

The End HUMAN is the king of marketing or Human-centric Marketing!

The humanization process of marketing is the ultimate focus of time. Let’s TALK about…

HOW does marketing features the business to humans?

Marketing professionals are Human to customers are human: flesh and blood.

Numerous Tools, Tech, and apps are used in marketing by human hands. Ultimate drivers and game-changer HUMAN converts to LEAD sales … B2B B2C whatever

 

This is a data and analytics-driven marketing world, Guessing and emotional decision-making days are gone.

Are you’re marketing strategies taking advantage of the massive leaps in technological innovation to reach your customers when—and where—it matters?

In today’s hyper-personalized world the human effort required to craft truly personalized, large-scale marketing and advertising have made it virtually impossible to target buyers with surgical-like precision.

Thanks to artificial intelligence, however, we now have the tools to do just this—making it easier than ever to find, connect with, and convert prospects.

Just as importantly, artificial intelligence is allowing for the streamlining of marketing processes, lifting the prohibitive costs that once impeded efforts to enhance 1:1 communication and individualized content.

The ultimate game-changer is HUMAN. Data-driven or AI featured decision making and their implementation is done by humans.

HOW YOU CAN USE A “HUMAN” APPROACH TO BENEFIT BAND AWARENESS AND LEAD GENERATION. HOW HUMANIZATION CAN PROTECT THE FUTURE OF YOUR MARKETING STRATEGY.

Strategic marketing: SEO strategy, Content Strategy, Social Media Marketing Strategy, Digital Marketing strategy…. Some total consist of strategies and to LEAD requires TEAM WORKS- “HUMANS” to transform a business through the purposeful drive to add 5Ps- purpose to make money…the ultimate goal…

We live in a noisy world. Nowadays to stand out as a brand you either have to offer an unparalleled customer experience or become a really engaging storyteller or both.

We live in an age rich with invaluable data that offers brands and businesses a wealth of insight into the thoughts, feelings, needs, and desires of their target audience. And these insights are invaluable to the ongoing success of any organization.

But, with a wealth of metrics available readily at our fingertips, it’s all too easy to focus on the data alone and move away from one of the most important elements of any successful digital marketing campaign: the human aspect.

 

The marketing executives and customers both are human. Marketing strategy and customers= human convert to revenue. 

This is connecting and online age. People are heading to online presence searching, inquiring, and looking for places, products, and services. Here SEO SEM and Content come first.

 

All you need to know about CONTENT MARKETING. My main (major) subject matter is SEO content. How to create? Its importance in Digital Social Media Marketing, Inbound and outbound marketing Plus more…

 

So SMEs must be well versed and fully equipped to drive sales and revenue…

 

How sales are the life of any business

 

Sales are the bottom line of any business that infuses blood into the whole organ. Through operations, it works as Lifeline to transform the whole process into the blood to attain GOAL ROI …. +X

Commit Your Agile Marketing Team to Sales Support. Sales are the ultimate goal and bottom line of marketing. Marketing is the BRAIN and SALES is the Hands to drive brain goal, so nothing to conflict with marketing and sales. All the matter of collaboration and collaborative TEAM playing

 

The second wave of digital marketing was sparked by the rise of social media…

Today, the technology exists to help build a complete picture of each customer in…

With this kind of non-stop access, combined with consumer power in sharing…

Social media interactions; Recognize the audience; Mix up old and new marketing strategies

 

HOW DO I TARGET THE MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

REACH YOUR TARGET MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

The matter; is how SEO and social media work together. In short Social Media Management… know-how

Human-Centered Marketing uses a combination of research, empathy, design-thinking, and an agile mindset along with creating business alignment across marketing, sales, product, and engineering because the humans on the inside matter just as much as prospects and customers.
 

Customer satisfaction comes through a standby company policy- customer first or treated as the customer is KING! Marketing is the total of communications HONEYMOON results. How to make customers more happy Fall in Love with YOU

 

To make customers fall in love with you easily we have to thoughts each and every aspect of reaching out to the customers and their satisfaction. First and foremost the pitches come first.  

 

How Good pitches tell a story, but the best pitches make it more personal that Sales. Personalized HELP and relationship Building and 80:20 Rules redefined in this agile world situation. Alarming uncertainty due to Post pandemic and Russia - Ukraine WAR era…due to inflation uncertain buying power and employment situation next… we have to cut our coat according to our cloth…is the simple math?!

 

Secondly the relationship building

Relationship marketing refers to the marketing strategy of cultivating more meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing isn't about short-term wins or sales transactions — instead, it focuses on delighting customers for the long haul.

Overall Agility is the matter in marketing and a Team is our main topic to win and overcome the dynamic situation.

 

What skills would an Agile team need?

Communication Collaboration Time Management/ Planning Thinking Conflict Management Dealing with Change/ Flexibility Decision making Teamwork/ Teambuilding Handling stress Problem-Solving Leadership Diplomacy

Agile Methodology has come a long way in recent decades as companies started implementing it in their organizations. In the recent state of Agile survey, most of the respondents have seen significant benefits in their revenue and other factors after the implementation of Agile in their company.

 

Agile Marketing Teams are Happier

The individuals on those teams become more satisfied, loyal, and innovative. Agile marketers engage more in their work because they have control over it. Agile marketing can transform your marketing department, making it easier to build and maintain a team that makes marketing magic. A satisfied, Loyal and innovative TEAM is a long-term asset for the company retained. Frequent migration of team members might cause system loss due to trained manpower flying. Think of Your Secrecy, Policy also leaks and flown too.    

 

How would you adapt yourself to an agile and dynamic work environment?

Here are some tips.

(1)  Respond positively to changing requirements. ...

(2)  Offer customers as much flexibility as possible. ...

(3)  Use short “sprints” to deliver value quickly. ...

(4)  Simplicity–the art of maximizing the amount of work not done–is essential.

(5)  How do you demonstrate agility in the workplace

 

Conclusion:

Agile methods can improve the performance of TEAM, Sales & Marketing, and branding. Company Team and Customer Loyalty Retention come through it and give a brand voice in the long run to drive ROI and sustainable growth. Human centricity is a must. The customer and Marketing TEAM both is HUMAN. And SMEs should have to focus greatly. Humanitarian aspects of management to be considered, implement, and exercised for the sustainable development of culture …

1.    Making sales is the uptime goal. Agile skills should be providing personalized HELP. The Pareto Principle (80:20 Rule) for Customer Success. 80:20 Rules to foster a Friendly Loyal long-term relationship with the customer which drives 25-55% more revenue than new acquisition.  Use the 80-20 Rule to Increase Sales and Leverage your Business. Customer retention is most important in ROI…

2.    Data analytics Automation apps driven team and marketing SEO SEM Content Personalized Sales Pitch and SEO and Social media targeted marketing… all should be mobile friendly and optimized… 

3.    Studies suggest that consumers are 53% more likely to engage with a business they can contact in real-time - a testament to the vital importance of personal connections in today’s hyper-connected digital age. Messenger and WhatsApp friendly Chabot social media CSM and CRM

4.    Overall- Agile Team Agile Marketing and Agility practice throughout the life cycle of the Marketing process to co-opt with the dynamic teach and marketing

Sep 11, 2020

Why and How do we balance Organic and Paid Search

SEO comparison to PPC for start with a low budget.



This is an outcome out of a friend's issue, from Dhaka. He is launching an ERP software. He always emphasized and use the word SEO. 

He has a very limited budget and without any strategy, he is relentlessly developing the ERP...he is too busy that even overlooking my free advice. Thank you so very much that enabling me to brainstorm this post... here is your FREE Consultancy ON !!!!

Reasons why I have been trying to reaching out through this post that might helps other startups to take a lesson...

The most important issue is that in marketing product launce or any promotion must have a plan and strategies in the first place.

But most cases reverse promotion first...this is not the process... this a drawback!! This is not a debate Egg or hen which comes first! The reality of investing your time and money in a venture to get the ROI... after a certain period of time...

SMART GOAL ROI is a must...so plan and matrix comes no. 1


When it comes to digital marketing, especially if you’re just starting out, there’s always the question about SEO vs. PPC. What are the advantages and disadvantages of both? And, more importantly, which one is better for you?

 The general consensus is that PPC costs money and it brings immediate results, while SEO is free, but takes time. So it’s a simple trade, time for money. Well, the truth is that it’s more to that than you might expect. I’ll clarify everything below.

No. 1 Position in Google Gets 33% of Search Traffic [Study]

Organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.

 

But reaching to Page 1, Position may take time. SERPs Search Engine results page is too tricky, which I least understand the Google tricks!!

 

Although SEO might be considered a cheaper way of promoting your website and products, that can actually be far from the case, depending on the niche you’re in and the toughness of your competition. SEO involves content, which is not cheap to create (at least not at a high level).

 

For example, creating a high-quality article on cognitive SEO can take up to one week (if not more if you count in proofreading and editing). Remember, time = money. But, while ads are an easier way of promotion, we earn a lot more trust by ranking and generating traffic organically.

 


 

Organic traffic is free but to manage although a cost involvement. It takes time to see results and is Hard to Master. Requires technical know-how, and it will take at least 6 to 12 months to come to SERPs page 1 ranks 1 to 10. Pages 2, 3, 4 maximum overlooked

 

So you have to hire a professional to manage all accurately with surgical precision.

You have to bear the one year of compensation to get the results.

As an owner, if you have all the expertise then you may go for SEO marketing.

 

AS a Small Business owner you don’t have time to wait and need immediate results then paid traffic is better. In this regard, I would like to point out the important SEO cons first. At large SEO is king.
 

SEO Cons

It takes time to see results: For some, 6 months to 1 year might sound really good, but for others, it might sound like an eternity. You need results and you need them fast, now. If that’s the case, then your focus should be on paid search. However, it’s a good idea to put the basis of SEO as soon as you start. Remember, it takes time to see results, so the sooner you start, the faster you’ll see them. If you postpone SEO, when you do decide to start, you’ll just hear the same 6 months story again.

 

Hard to master: If you really want to call yourself an SEO expert, you’ll need to learn a lot more than just basic keyword research and link building. HTML and CSS skills might be required, at least at a basic level and JS and PHP come in handy as well. Those don’t include all the other technical things you need to master like sitemaps, indexing, URLs, redirects, multiple language issues, and many others. With links getting harder and harder to obtain without a lot of $$$, your content creation and persuasion skills also need to improve significantly. There’s just so much more you have to master with SEO that it can actually be overwhelming. There are even categories, such as Technical SEO and Content SEO. Mastering these both can be very challenging. If you think of PPC as playing an instrument, then SEO is sort of like conducting an entire orchestra.

 

 Fewer buyers oriented: People search a lot on the web, but most of the time they search for information. Even they search for things to buy. That’s why it’s a good idea to also build an e-mail list, to be able to bring clients back on your website. 

 

You may have a less marketing budget for starting a new business. You can’t spend enough money on marketing purposes. So what will be the wisest steps that you can follow? Lift Up Your Business with the Help of SEO.

You should start doing Search Engine Optimization (SEO) as SEO is rapidly becoming one of the strongest marketing strategies available.

 

Extensive Keyword Research:  

Before starting a proper plan on SEO, you need to do extensive research on Keywords about your business. An SEO expert or A Digital Marketing agency may help you out regarding keyword research. You have to find the core keywords out of those selections. Other than that, you may research your competitors & keywords based on that. Competitors those hoes are in the leading position you may steal their keywords and strategies. 

Quality Content:

Always keep in mind that ‘Content is the King’. So you have to publish quality content regarding your business & context. Here are a few tips on How to Lift Up Your Business with the Help of SEO that you may explore:

  • Tips & suggestions type content & blog post
  • BlogSpot regarding business trends
  • Relevant & attractive visuals for blog posts
  • Statistics based on the topic

Let’s discuss the pros and cons of SEO, to better understand what you’re dealing with when you get started.

SEO

Advantages

Disadvantages

It can be ‘free’

It takes time to see results

Gradual learning curve

Hard to master

Good ROI

Hard to scale

Long term results

High uncertainty

Good for brand awareness

Less buyer oriented

More control over content

Hard to A/B test



Organic search responsible for 53% of all site traffic, paid 15% [Study]

Key Points

·         According to Google’s Economic Impact Report, organic search is 5X more valuable than Google Ads.

·         Paid search is a good short-term marketing solution, but organic search creates long-term, compounding ROI.

·         Social media helps you build your brand, but organic search is what helps you target high-intent consumers.

·         Organic search doesn’t just drive qualified traffic and conversions, it also improves brand perception.

Clearly, SEO can deliver massive ROI. But, although digital marketing spends has steadily increased over the years, so have your options. As a result, online marketing dollars are split among various activities.

Let's say you have an amazing new product -- you've created software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world.

Unfortunately, you have no idea how to share this revolutionary product with as many of your target users as possible.

Many small businesses are faced with a similar problem of getting found by the right audience -- it doesn't matter how accurate your pizza but is in determining whether or not you like pineapple on your pizza if users can't find you.

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). But which method is right for you and your pizza software company? Is it better to pursue an organic-first approach and find consumers through the search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page?

Here, we've explored what each of these two acquisition strategies does and provides some descriptive statistics to help you decide whether your business is best suited for SEO or PPC -- or both.

Now, every business has a website, most webmasters are at least vaguely familiar with SEO, and Google has cracked down on keyword stuffing and many "Black Hat" SEO methods (against their rules and sometimes illegal) that some marketers use.

Increasing organic traffic and earning top rankings takes time, persistence, and more effort than in the past -- but it’s well worth it. Take the following facts into consideration:

·         33% of clicks from organic search results go to the very first listing on Google.

·         57% of B2B marketers say SEO has the biggest impact on lead generation

·         On average, organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads

·         The highest spenders are more likely to turn to organic search for information

·         Every month there are more than 10.3 billion Google searches, with 78% of the U.S. internet users researching products and services online

 

Organic traffic connotes visitors who arrive to your site via search engines – without you directly paying for this pathway. By clicking on organic listings that appear in search engine results pages (SERPs),

Which types of content are best for organic traffic?

Organic traffic is generated through search engine optimization. You write search-friendly content, it appears in SERPs, users find your page and they click on it.

The practice of SEO is to produce the most comprehensive, practical, and useful page so that it ranks high in SERPs and organic users are able to find it as seamlessly as possible. And while this pathway represents organic traffic as a metric, SEO is not a fixed, static tactic that guarantees that 1,000 site visitors today equals another 1,000 site visitors tomorrow.

 

At any given moment a competitor can produce a more effective piece of content and siphon away traffic from your site to theirs. So the primary focus of content for SEO should be outranking competitor pages and keeping your pages updated.

 

This is typically accomplished through:

·         Blog articles, often evergreen.

·         Landing pages, product- or service-focused.

·         Videos.

·         Infographics.

 

As you can see, organic traffic is often top of the funnel, and searcher intent is informational. The key is to draw traffic to pages that will live on your site for a long time (or forever), that is optimized around a single seed keyword and that provides information in a UX-adapted environment.


To give you an idea of just how much money is being spent on paid search, take a look at Google. Google's AdWords program is the most used pay-per-click (PPC) advertising program available today. While the tech giant owns YouTube and Android, among hundreds of other profitable brands, AdWords accounts for roughly 70% of their revenue -- which speaks wonders for its effectiveness.

When starting your first campaign on Google Adwords, you need to be tactful. When done right, you can start getting a ton of targeted traffic to your landing pages much quicker than you would be able to get from organic search, but you can learn more about that here


Conclusion: Organic search vs paid search

Traditionally, inbound marketers have avoided paid search as we viewed it as more of an outbound method for marketing, but with Social Media Ads and tools like HubSpot Ads, it's becoming far more common for the two to work together

Your Budget

In order to determine what to invest in PPC vs. SEO, consider your total budget for search marketing. If you have no budget to commit to paid ads, you’ll need to stick to SEO optimization.

If you do have some budget to dedicate to paid ads, it’s worth incorporating it into your SEM strategy. Some benefits of PPC advertising include:

Testing: If you want to test a new layout, UX, or product on your website, you’re going to need a lot of A-B testing traffic to get the results you’re looking for. PPC ads are a great way to drive that traffic immediately. If you’re just implementing SEO, it takes a lot of time and resources to drive the same volume of traffic.

Immunity: Search companies are constantly thinking up ways to update their algorithms so that searchers are getting the content most relevant to their needs. While SEO strategies, which rely on the algorithms already in place, must adapt and change with these search engine updates, PPC campaigns are totally immune.

Bottom Line: If you have some budget to dedicate towards PPC campaigns, it’s worth giving it a try in the right circumstances.

Industry CPC

If you’re interested in implementing PPC as well as SEO, consider how much the competition in your industry spends on these ads, too.

PPC platforms hinge not on fixed prices, but on bids. Marketers bid for what they’re willing to pay for a single keyword click. Some industry words are much more expensive than others. The more expensive the word, the more likely you should rely on SEO to deliver traffic and leads to your organization. To find average industry CPCs, you can use Google’s keyword planner tool.

Bottom Line: If the average CPC is really high, lean more on SEO to deliver results for your organization. If it’s manageable, bid away!

SERP Competition

Competition for keywords in hot industries can be fierce, and is often dominated by leaders in the space. Trying to displace these big fish through your SEO efforts alone will require significant resources and strategy, and May, in the end, is impossible.

To understand SEO competition for your target keywords, refer back to Google’s keyword planner tool. This tool not only helps you research competition for your target keywords but gives you ideas for terms that are relevant to your product or services.

Bottom line: If competition for your keywords is relatively small, lean on your SEO strategy to do the heavy lifting. If the competition is raging, pay for traffic via your PPC ads.

Short vs. Long Term

When deciding whether to use PPC, SEO or a mixture of both for a search marketing campaign, first consider your goals. Are they mainly short-term goals like increasing traffic immediately? Or are they long-term goals like building a consistent body of traffic over time?

In the short term, PPC is generally your best bet. The minute your ad runs, it delivers results. But when the budget stops, so do the benefits. Because SEO relies on your website’s content, linking structure, and metadata, developing a thorough strategy that delivers real results takes more time than setting up a PPC campaign. However, SEO’s results may be more valuable to you and your organization in the long run.

Bottom line: If you’re looking for quick results, invest more in PPC. If you’re interested in building a more valuable traffic base over time, lean on SEO.

Quality vs. Quantity

PPC campaigns and SEO campaigns drive different kinds of traffic to your website. Which way you lean depends on what your traffic goals are.

Are you primarily interested in short-term conversions, testing, and/or product sales? PPC is the way to go. 50% of people arriving at a retailer’s site from paid ads are more likely to buy than visitors who came from an organic link.

Are you more interested in building a lot of traffic over time and establishing trust with your visitors? A solid SEO strategy should be your go-to strategy.

Bottom line: In general, SEO promotes more valuable long-term relationships and trust with visitors, while PPC drives more traffic and immediate conversions.

·          70-80% of users ignore paid ads and focus on organic results (Search Engine Land)

  • Organic search drives 51% of all visitors to B2B and B2C websites, trumping all other non-organic search channels including paid (10%) and social (5%) (BrightEdge)

https://www.highervisibility.com/blog/organic-vs-paid-search-statistics/

ORGANIC SEARCH STATISTICS

  1. 67,000 searches are performed on Google every second of every day.
  2. 93% of digital, online experiences start with a search engine.
  3. 46% of all Google searches are local.
  4. 95% of all searchers click on one of the links in the first SERP.
  5. Search traffic converts 10x better than social media traffic (on desktop).
  6. The first position on SERP collects around 30% of the clicks. Second gets 15%; third gets 10%. By the time you get to the ninth and tenth positions, click-through rates have fallen to about 2%.
  7. 50% of search queries are at least four words.
  8. Google owns 96% of all mobile searches, and 93% of all desktop searches
  9. SEO is the single biggest factor in lead generation, according to 57% of B2B marketers.
  10. 82% of marketers report the effectiveness of SEO is increasing, and 42% report effectiveness is increasing significantly.
  11. Updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111%..
  12. Google’s answer box is triggered by 25% of all searches.
  13. The top ranking site is, on average, 17% faster than sites that rank in the #10 spot.
  14. The top ranking pages have 8.7% lower bounce rates than sites that rank in the #10 spot.
  15. The top ranking pages have almost 6x more links than sites that rank in the #10 spot.
  16. The top-ranking page contains, on average, 1,890 words.
  17. The highest-impacting SEO factor remains link signals (29%), with on-page signals a close second (24%).

 

Email Marketing Benefits

·         There are 3.8 billion email users worldwide, so if you’re looking for a way to reach your customers, email is the perfect place to find them.

·         On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.

·         Two-thirds of customers have made a purchase as a direct result of an email marketing message.

·         Only 20% of leads that are sent directly to sales are qualified, meaning they need to be nurtured via email and great content.

·         When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined.

·         Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations, there is no external entity that can impact how, when, or why you reach out to your subscribers.

 

Email Marketing Stats by Industry

Email marketing rules change based on your industry and who you’re marketing to. Below are some email marketing trends for B2B, B2C, eCommerce, and real estate companies that can inform your email marketing strategy.

Email Marketing Stats for B2B

·         Emails that are triggered by an action perform 3X better than nurture emails or drip campaigns

·         For 86% of professionals, email is their preferred communication channel

·         60% of marketers believe that email marketing produces a positive ROI

·         Clickthrough rates are 47% higher for B2B emails than B2C

·         Subject-line emojis accounted for increased open rates for 56% of brands

Email Marketing Stats for B2C

·         78% of consumers have unsubscribed from lists because a brand was sending too many emails

·         Over 90% of consumers check their emails daily

·         Email subscribers are 3X more likely to share social content than others

Email Marketing Stats for eCommerce

·         86% of consumers would like to receive a promotional email from brands, they subscribe to at least once per month

·         Segmented emails generate 58% of company revenue

 


Final Conclusion:

 

How do you grow startup search traffic fast?

Neil Patel, noted SEO expert, gives the answer in one of his most comprehensive posts: “Adwords, dude!” It’s an obvious answer. But it’s not the only component you need, as Patel explains in the same piece.

Google Adwords and paid search are great tools for getting a company off the ground fast. But they aren’t the only components needed, and they aren’t a replacement for rock-solid SEO and link-building.

Paid search will build traffic fast, but to really capitalize on the long-term traffic that you need to keep your business going, you need the foundation of a good organic search. Anything that builds up that organic traffic is going to pay dividends long-term, especially with the move towards voice search.

You need both, and they work together in any sort of digital marketing strategy.

 

So how do you balance the two?

Keep PPC and SEO Teams On the Same Page

This might seem like an obvious point, but not everyone stays in close communication.

Your PPC and SEO should be working together to form a seamless marketing strategy. Coordinating efforts between the two, particularly on a seasonal basis, will help you maximize traffic and keep your site at top of SERPs. Make sure both teams have access to data for both PPC and SEO and make sure they have access to the right metrics.

 

Seek Balance In All Things

Paid search and organic search are both important components of your digital marketing strategy. Are you blending the two together, or focusing on one to the detriment of the other?

Make sure you’re optimizing your website traffic, and balance your efforts.

 


Remarks and Recommendations: 

 

  1. 1.   In both cases cost is a must: for organic traffic hire professionals and paid traffic bids for PPC ads.

    2.    You need some quick results and in the long run to drive quality traffic. So the combination of both is better. Low budget daily $5 PPC for 3 months suit well.

    3.    In addition Google My Business “near me” is so important in recent days due to pandemics. You must try the GMB listing which is totally FREE! Local SEO impact on more…

    4.    Email Marketing is best for B2B Marketing. You may go for to build an email list of customers out of market research, develop  pitch and go for automation with free apps like MailChimp

    5.    Social Media is also a source to drive traffic. But depends on B2B or B2C. B2B and most tech-oriented businesses go for LinkedIn pages, ads, and B2C friendly Facebook pages, ads. 

   
    Acknowledgment:
 
    Aheref, SemRush, HubSpot, MOZ are the king of SEO and inbound marketing blogs posts and tools that enlighten me totally to steal this post.