Showing posts with label Loyalty. Show all posts
Showing posts with label Loyalty. Show all posts

Feb 3, 2024

How Power of Human Connection drive Best Results in HRM Business Marketing

The Power of Connection: How Friendship, Empathy, and Loyalty Build Lasting Relationships (and Conversions)

Discover how friendship, empathy, and shared purpose can build lasting relationships that drive conversions, boost employee engagement, and fuel social impact.





In today's fast-paced, transaction-focused world, it's easy to forget the power of human connection. But what if I told you that building genuine relationships – with your audience, your team, and even the broader community – could be the key to unlocking sustainable success?

Businesses are an ongoing concern and require sustainable development to continue.

In today's digital age, businesses are bombarded with the need to "convert," "engage," and "optimize." While these goals are important, they often overshadow the most powerful tool at our disposal: human connection. By fostering friendship, empathy, and a shared sense of purpose, we can build lasting relationships that transcend transactions and fuel sustainable success.

Marketing with Heart:

Forget faceless marketing tactics. Empathy allows you to understand your audience's needs and aspirations, enabling you to craft resonant messages that connect on a deeper level. Genuine friendships built with your customers foster loyalty and advocacy, creating a powerful network of brand ambassadors.

The Power of Teamwork:

Collaboration isn't just about efficiency; it's about amplifying impact. When teams listen to each other, learn from diverse perspectives, and work towards a shared purpose, they can achieve remarkable things. This collaborative spirit fosters engagement and loyalty among employees, which in turn translates to loyal customers.



Philanthropy as a Catalyst:

Integrating purpose into your business model isn't just a feel-good activity; it's a strategic move. Sharing your social impact through authentic storytelling connects you with customers who share your values and inspires them to become part of the solution. By fostering friendship across boundaries, you build a community of supporters who are invested in your success.

This blog post delves into the four cornerstones of human connection: friendship, empathy, listening, and loyalty. We'll explore how these qualities can be applied in both marketing and team-playing strategies, while also highlighting their impact on humanitarian efforts.

Marketing:

How fostering genuine connections with your audience can lead to brand loyalty and advocacy. Strategies like personalized communication, understanding customer values, and building communities. Examples of brands using these tactics successfully.

  • From Leads to Lifelong Fans: How Human Connection Drives Loyalty and Advocacy
  • Empathy-Fueled Marketing: Understanding Your Audience's Needs and Emotions
  • Friendship Marketing: Building Authentic Connections that Convert

Team Playing:

Importance of creating a collaborative and supportive work environment where empathy and loyalty thrive. Benefits like increased employee engagement, improved problem-solving, and higher productivity. Examples of teams who prioritize connection to achieve remarkable results.

  • Collaboration for Impact: How Teamwork Amplifies Social Change
  • Listening to Learn: Unlocking Collective Potential Through Active Listening
  • The Loyalty Factor: How Employee Engagement Drives Customer Loyalty

Humanitarian Aspects:

How businesses can leverage human connection to create positive social impact. Concepts like cause marketing, employee volunteerism, and partnerships with NGOs. Showcase inspiring examples of organizations using their resources to make a difference.

  • Beyond Profits: Integrating Purpose into Your Business Model
  • Harnessing the Power of Storytelling: Sharing Your Impact to Inspire Action
  • Friendship Across Boundaries: Building Bridges Through Shared Value

This is all about human connection at HRM Business Marketing. Connection Fucosed and Connection FIRST.

When employees feel connected to their work and the company, they're more motivated, productive, and committed. The Importance of Connecting with Employees: Business leaders who foster human connections with their employees create a positive workplace culture that encourages employee satisfaction and productivity. This is all about friendly environment in the workplace with empathy. Ongoing Job training Recognition Rewards are the cycle towars continious improvement and Loyal Productive work force that retain with out migration ....assets for the company 

In Business and Marketing, Customer Loyalty Builds Lasting Relationships (and Conversions)




Connecting with Your Customers: The Power of Emotional Marketing


When businesses market their products or services, they usually tend to present a long list of logical reasons why customers should buy from them. But, in fact, they can't just rely on logical arguments and cold facts to convince their customers. That's because emotions play a critical role in driving consumer behavior. That's right, people are more likely to make a purchase when they feel a connection with a brand on an emotional level. So, in this post, I’m going to talk about the power of emotional marketing. I'll explore the science behind emotions and decision-making, and why tapping into those emotions can lead to stronger brand loyalty, higher sales, and better overall business success. Plus, I'll share some examples of how businesses incorporated emotional marketing into their campaigns to create a strong brand identity and connect with their customers in a more meaningful way.

Pooriya K. 

Personalized service is providing customer experiences that are tailored to the consumer's individual needs and preferences. Personalization often makes customers feel more valued, which inspires greater brand loyalty. Priority is not the sale of products or services but satisfying customers' emotional intent ...Listening Caring Honering that converts in the long run into Partnering Refferal and Retaining loyal customer 

Employees and Customers all are human beings, They must be treated on humanitarian grounds. 

Conclusion:

By prioritizing human connection over mere transactions, we can unlock a powerful force for business success, team spirit, and positive change. By fostering friendship, empathy, and a shared purpose, we can build lasting relationships that benefit all stakeholders, leaving a positive impact on the world around us.

We know hearing is caring. Emotional aspects of human nature to address first to satisfy. The next journey begins ... whether customer or team... by nursing the personalized relation with empathy and Helping

For more resources and insight .... Read

Jul 26, 2023

How a Digital Marketing Team Player- Who Can thrive Help Your Company Grow


The days of traditional marketing are over! We are now in the age of digital social media where everything is connected online. 

Gone are the days of traditional marketing! We now live in a digital age where social media connects us online.

Every Person Business Company is heading to secure an online presence to reach out to the intended customers' Friends and Family WWW... globally. This is now became a main steam media to promote and brand, Sales, and Marketing goods and services easily inexpensive way...

Introduction:


In this age of communication and connection, everyone is moving towards online communication and networking. It is important to have skills in building networks, pitching ideas, and negotiating effectively.


This is the best time to learn how to confidently show your edge and strengths to convince that communicate well. Our ultimate goal is to Generate Leads and Create value…Sales to generate revenue is the ultimate goal of performance and Team-Playing! 

An organization’s online presence by developing a strategy. producing good content, analyzing usage data, facilitating customer service, and managing projects and campaigns. …

Marketing is the process of getting your business noticed by the people who need or want your products or services. Many small businesses come up with a fabulous business idea but then fail to market it successfully.

You need to get out there and spread the word about your products or services to the right people to build your customer base. Advertising and selling are part of the process but there is much more involved.

The power of social media marketing can help companies to create brand awareness and also to enhance the consumer's engagement with a brand. Nowadays people seem to enjoy being part of an online brand community. Building a strong social media presence is an efficient way to generate high visibility for the brand.




Are you seeking a skilled digital marketing expert who can help expand your company's growth?

If so, look no further than me! I'm a highly skilled and experienced social media and business development professional with a proven track record of success.

Digital Marketing is a team-playing job amalgamation of SEO Social Media Email Content Creation Writing Editing Sales Marketing Business Development Communication Interpersonal Leadership Educational Professional Technical Hard Soft skills that I won    

Professional Personas: 
  1. To have a career I can be proud of, and build habits that set me up for success over the long term. To do this I need help to land and then excel in my best job, all while living a life of balance and fun. I am a remote professional available for Full-time ongoing placement; any time zone as per the situation demands working from home or relocating. Having Virtual working and communication experiences with a sound home space, all tools, and working materials in place to render uninterrupted services
  2. Hungry individuals with big goals, optimists, and team players who are humble yet confident. Experience is good but a willingness to learn more to co-opt with the ever-changing dynamic tech and business world. 
  3. A communicator and looking for an opportunity, NOT a job, we may just be the perfect fit
  4. I am a driven, high-energy, ambitious, and resilient professional who is dedicated to changing lives over the next few years, by working in a challenging but highly rewarding job.

I deeply understand social media etiquette and best practices, and I'm an excellent communicator with strong interpersonal skills. I'm also a natural-born salesperson with a knack for closing deals.

I have a proven track record of developing and implementing successful social media campaigns that drive site traffic, increase conversion rates, and generate leads. I'm also an expert at building strong relationships with clients and fostering loyalty and retention.

In addition to my social media expertise, I also have a strong understanding of digital marketing, including search engine optimization (SEO) and paid advertising. I'm able to use these skills to create a comprehensive digital marketing strategy that will help your company reach its target audience and achieve its goals.

I'm a fun-loving and outgoing person who loves to help others. I'm also passionate about digital marketing and I'm always looking for new ways to learn and grow.

Reasons why I am well-suited for your company:

I'm a highly motivated and results-oriented individual with a proven track record of success in digital marketing. I'm passionate about helping businesses grow and I'm always looking for new ways to reach and engage with customers.

I'm a natural salesperson with a knack for closing deals. I'm also a team player with a positive attitude and I'm always willing to learn and grow.

Conclusion:

I'm a digital marketing Rockstar who is looking for a challenging and rewarding opportunity. I'm confident that I can help your company grow and achieve its goals.

·

Call to action:

If you're interested in learning more about my skills and experience, please contact me at [email protected] or [phone number]. I'm eager to discuss how I can help your company grow.



Md. Leakat Ali, Email- lekubd@gmail.com +WhatsApp- 880-1975571800 +Skype- lekubd

Social Media:

https://www.linkedin.com/in/lekubd @babaohome https://www.facebook.com/lekubd  

For more information online Ask Google- "md. leakat ali" 

"md. leakat ali leku" 'lekubd" 


Jul 12, 2023

How to Use Customer Service to Build Loyalty and Retention for SME Biz

Introduction:

I've always been a firm believer that customer service is the key to any successful business. 

When you treat your customers with respect and go the extra mile to help them, they're more likely to become loyal customers who will keep coming back for more.



As a small business owner, I know that customer service is especially important for SMEs. We don't have the same resources as larger businesses, so we need to make sure that we're providing our customers with the best possible service.

In this blog post, I'm going to share some of the ways that I've used customer service to build loyalty and retention for my business.

Focal points: 

1. Put the customer first.

This may seem like a no-brainer, but it's important to remember that the customer is always the priority. When you're dealing with a customer, put their needs first and do everything you can to help them.

This means being responsive to their inquiries, resolving their issues quickly and efficiently, and going the extra mile to make sure they're satisfied.

2. Be personal.

One of the best ways to build customer loyalty is to make them feel like they're more than just a number. Take the time to get to know your customers and learn about their needs.

This will help you to build a personal connection with them and make them feel valued.

3. Be consistent.

Customers expect a consistent level of service every time they interact with your business. This means that you need to make sure that your customer service policies and procedures are clear and that all of your employees are trained to provide the same level of service.

4. Be social.

Social media is a great way to connect with your customers and build relationships. Use social media to share updates about your business, answer customer questions, and provide customer support.

5. Be proactive.

Don't wait for customers to come to you with problems. Be proactive and reach out to them to see if they need anything. This shows that you're interested in their business and that you're willing to go the extra mile to help them.

6. Be grateful.

Don't forget to thank your customers for their business. A simple "thank you" can go a long way in building customer loyalty.

Conclusion:

Customer service is an essential part of any successful business. By following the tips in this blog post, you can use customer service to build loyalty and retention for your SME business.

Web Story:

I've been running my small GMB online consultancy from home for over five years now, and I've learned a lot about the importance of customer service. I've seen firsthand how good customer service can lead to loyal customers who keep coming back for more.

One of the things that I've done to build customer loyalty is to create a "Customers First" policy. This policy states that our customers are our top priority and that we're always willing to go the extra mile to help them.

We've also made it a point to be personal with our customers. We take the time to get to know them and learn about their needs. This helps us to build a personal connection with them and make them feel valued.

We've also been proactive in reaching out to our customers. We regularly send out emails and newsletters to keep them up-to-date on our latest products and services. We also use social media to connect with our customers and answer their questions.

Finally, we always make sure to thank our customers for their business. We send out thank-you notes after every purchase and offer loyalty rewards programs to show our appreciation.

I believe that our "Customers First" policy has been a big factor in our success. We've built a loyal customer base who keeps coming back for more. And I'm confident that our customer service will continue to be a key driver of our growth in the years to come.

80/20 rules of sales


So, if you can retain customers or make them HAPPY more than one-timers, the chances of revenue earned are more. For example, 20 percent of repeat customers are responsible for 80 percent of revenues.

TOTAL CUSTOMER FOCUS is the matter.

 

CUSTOMER IS ROYAL

 

TREAT THE CUSTOMER LIKE ROYALTY, AND ROYAL WAY…

1.   Be Courteous to Customers. A study by NewVoice, reveals that 53% of customers who don't feel valued switch brands. 

2. Do Something Nice For Customers Every Time. Appreciate your customers for doing business with you. 

3.   Create a Lasting Impression. 

4.   Offer Customers Value For Money. …

5.   Respect Customers' Time.

6.   CUSTOMER ALWAYS RIGHT

Questions for Sharing:

·    What are some of the ways that you've used customer service to build loyalty and retention for your business?

·    What are some of the challenges that you've faced in providing excellent customer service?

·    What advice would you give to other small business owners who are looking to improve their customer service?

Brand Mention:

I'm the owner of (Baba Home), a small business that provides (a Marketing Consultant in Chattogram). We've been in business for over five years, and we're committed to providing excellent customer service.

May 11, 2023

Digital marketing SMART goals: What, Why and How to Optimize it |

Developing SMART goals is not rocket science

You don’t need to have a post-grad in business marketing to develop SMART goals that align well with your digital marketing strategy. Online and Google search is a HUGE Atlantic of Researches Articles Posts on these Niches. Try to refine your keywords to search for the right resources and information that guide you in the right direction… 

 

What, Why, and How to Optimize it? Assembling the all components of your marketing campaign to drive your revenue goal… the ultimate and at large…

 

This is not a game of quick brown fox jumping over the lazy dog. We must have to think about and take into consideration:

How to BEST Agile in a Changing Post-Pandemic & Ukraine Russia War

 

Be SMART Think SMART Plan SMART in all cases!!



SMART an acronym is a fact and its optimization is the center point of this post out of my very ongoing dialogue on Group Advertiser recruitment!

 

I don’t have any info about their Marketing Plan and Strategy. I am keen to know all about it!!

The marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized.

Optimization is the synchronization to make healthy syrup by combining it with all ingredients mixture. Setting a SMART goal can take your digital marketing strategy from a simple collection of tactics to one driven with purpose.

 

Why SMART goals are important in digital marketing?

Effective SMART goals can help marketing teams clarify their objectives, identify areas of improvement and create successful advertising campaigns. Using SMART goals in your marketing efforts may increase your overall revenue and improve customer relationships.

 

Digital Marketing is an amalgamation of many Tools Tactics and combinations of SEO Social Digital Email Branding Promotion Campaign Sales Advertisement BD CRM + more. So a decision must be taken aligning all sides into consideration 

So it will require an integrated measure to align with long and short-term goals and objectives too.

Keep a close grip on your marketing objectives, know your audience inside out, and stay rooted. 

A marketing team well-equipped with skills and supported top-down with the right resources can realize any goal you set for them.  

A goal is an achievable outcome that is generally broad and long term while an objective is shorter-term and defines measurable actions to achieve an overall goal. While different, the two terms are often used in unison when working on a project. This is because both are essential to planning and executing a project.

Plans entirely focus closely on an organization's long-term goals, which may take place over the next three to five years. Strategies handle upcoming or short-term goals that may happen shortly, usually within the year.

SMART marketing strategy under your organization’s long-term goals piecemeal to achieve… 

Objectives (Short-term) must be taken into an align with the light of long-term goals. To Identify areas of improvement you will require insights: 

Present KPIs data and future achievable improvement to drive. KPIs are numerical values that reflect the efforts of your marketing strategy. They also give you the information you need to make decisions that will help you make pivots when things aren’t going as well and help you celebrate all of the digital wins you’ll realize from your optimization efforts as follows:

1. Traffic from organic search

This KPI will give you an accurate gauge of the percentage of website traffic earned through organic search.

It's possible to attribute traffic flowing to your site generated by organic searches to your search engine optimization (SEO) strategy. 

2. Website or landing page conversion rate

Whether you've developed a dedicated (and great) landing page as part of your campaign or you're directing prospects to specific pages on your website, understanding how each is performing regarding conversions is essential.

Gaining a picture of your conversion rates and comparing these metrics to other pages on your site will help you identify potential weaknesses or capitalize on strengths. In doing so, you’ll be able to replicate this success elsewhere.

These metrics will also help you gain an understanding of how engaging, user-friendly, and value-driven your content is to target consumers:

·    Bounce rate

·    Average session length

·    Goal conversion rates: this is a metric designed to visualize when a prospect has completed a niche campaign goal such as subscribing to a mailing list or sharing a piece of content, among a raft of other activities, depending on your goals and aims

3. Cost per click (CPC)

CPC is a valuable digital marketing KPI as it offers a clear-cut pricing model that will help you to make your campaigns as effective and cost-efficient as possible.

This KPI will help you to visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.

The aim is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities. 

In this arena, here are two additional KPIs that you should track:

·    Cost per acquisition (CPA)

·    Customer lifetime value (CLTV)- this is the most important customer loyalty and retention FOCUSED factor that fosters long ongoing relations partnering with customers.  

4. Return on marketing investment (ROI)

As a data-savvy marketer, you will understand the importance of tracking the ROI for every one of your initiatives or activities. Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.

The higher the ROI means the campaign is achieving its goal. A solid ROI means that your campaign spending is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust accordingly.

 

For example- You are thinking of starting an advertising campaign on Facebook; you must select an objective first. Taking into consideration SALES is our PRIME objective.

KPI management is a process by which organizations monitor the performance of their metric goals and objectives against desired outcomes.

Five of the most common key performance indicators (KPIs)

·        Revenue growth.

·        Revenue per client.

·        Profit margin.

·        Client retention rate.

·        Customer satisfaction.

Conclusion:

Most importantly- to compare your campaign outcome is to measure the success with old performance. So it will require all old and new campaign data...

Set goals and stay focused

Set achievable and relevant goals before you start any digital marketing campaign. These could be related to ROI or other digital marketing KPIs and should align with your budget constraints and scope. As your campaign progresses, report on these metrics to see if there are any gaps or if each specific part of your campaign is performing well. These areas of opportunity can help refine your campaign or create an entirely new one that caters better to your audience.

Focus on the channels that work best for you

Focusing on fewer channels can result in a higher ROI. Identify the channels — such as social, SEO, PPC, or email — that work most effectively for your brand first. Then, think about how to reallocate your marketing budget in a way that maximizes your returns.

Test and optimize

Testing your marketing campaigns' work is the only way to know how well they work. Use variable tests to experiment with new copy, visuals, links, and more to narrow down what your audience responds to. Not only will testing improve current campaigns, but it’ll also give you a better starting point when launching new ones.

FOCUSED on Client retention and Customer satisfaction

Most Importantly- Marketing teams typically cultivate relationships with customers, because happy customers often recommend a brand within their social circles. You can use a SMART goal-setting process to evaluate your customer engagement protocols and inspire loyalty and retention the key to the long-ongoing partnering relationship with them. By reflecting on your customer service practices using a guideline, you can find new ways to personalize advertisements and conduct more successful sales events.

 

Facts:

Organic search is responsible for 53% of all site traffic, paid 15% [Study]

Key Points

·        According to Google’s Economic Impact Report, organic search is 5X more valuable than Google Ads.

·        Paid search is a good short-term marketing solution, but organic search creates long-term, compounding ROI.

·        Social media helps you build your brand, but organic search is what helps you target high-intent consumers.

·        Organic search doesn’t just drive qualified traffic and conversions, it also improves brand perception.

 

Retention ≠ Loyalty

Retention does not equal loyalty. 
A retained customer continues to buy from your brand. 
A loyal customer prefers to buy from your brand. They seek you out. They are your brand ambassador.

You can get people to come back and purchase again, thereby retaining them, but retention is a short-term strategy. It feeds into loyalty as a long-term strategy, whereby there is almost an emotional connection between the brand and the buyer.

 

SEO can deliver massive ROI. But, although digital marketing spending has steadily increased over the years, so have your options. As a result, online marketing dollars are split among various activities.

 

More Resources to read which I used to create this post:

https://www.wrike.com/blog/how-set-smart-marketing-goals/#How-do-you-set-realistic-SMART-goals-for-campaigns

https://coschedule.com/marketing-strategy/marketing-calendar-template

https://intigress.com/blog/digital-marketing/digital-marketing-smart-goals

https://www.indeed.com/career-advice/career-development/smart-goals-marketing

https://baba08.blogspot.com/search?q=customer+retention