Oct 15, 2020

Digital marketing as career in Bangladesh and its salary

DIGITAL MARKETING: A two thousand crore taka market!


Hello DEAR Bangladeshi Hiring Managers, Job seekers, and Trainees! 


Fasten YOUR Seat belt...on your Mark...GET SET GO...
💖💝😎

First published on Oct 15, 2020, updated and reposted on @9 Jan 2024 the Job market and Salaries a bit up due to inflation... but mentality hunting cheap workers! Hopefully, It might be changed in the coming years 5 and more to overcome... 


I am hopeful of Digital Marketing Boom in Bangladesh: Salary Surge Despite Cheap Labor Mindset


# 01: In-Demand Profession by 2021

The profession, of digital marketing is now highly growing in Bangladesh today and most corporate firms want to own digital marketers where the professional can earn more with their tasks. Nowadays in Bangladesh, many digital marketing agencies are being established to solve clients’ needs. This provides digital marketing a unique competitive advantage where you can gear yourself up for a career.

Digital marketing has now become a phenomenon in Bangladesh. Like many markets in the world, digital marketing in Bangladesh is growing exponentially. Due to exposure to the global market through social media most audiences now have basic knowledge as a result there is an increase in demand for digital platforms.

“Taking into consideration the marketing imperative of reaching a wide customer base at a low cost, let us start the discussion with a news report from last week. Published in the digital section, the report that caught the eye was: three leading private mobile phone operators in Bangladesh have spent a combined $1.04 billion or Tk 8,744.20 crore on social media advertisements in recent years!” Source: Muhammad Zahidul Islam is a senior reporter for The Daily Star





With a 48% internet penetration in 2018, Bangladesh is facing a digital revolution in 2019. The country’s new democracy Facebook with 30M users and YouTube with 20M users enabling everyone’s potential, and creativity, and creating positive social changes. Job search, Online shopping, Sports updates, Movies & Restaurant reviews, Banking, etc. are the major activities on this platform.

Global ventures like – Uber, Alibaba, Rocket Internet, and popular local players Pathao, Pickaboo, Chaldal, and Shawpno are the movers and shakers of the industry. Telecommunication companies are influencing building the of digital infrastructure as well.

Companies are getting direct tangible benefits from digital marketing. It is enabling the oddest and not so attractive industry in Bangladesh like – insurance. Green Delta Insurance Ltd. a major player in the insurance industry is having a great impact on their sales. After launching its digital facilities, with the help of digital marketing they have achieved a 400% increase in sales in three months' duration. This is a huge revenue for companies like Green Delta Insurance Ltd.

The Bangladeshi market is facing new challenges every day for digital marketing since the audience and most companies are completely new. To achieve the business objective agencies are adopting new trends and technologies. Due to exposure to the global market through social media most audiences now have basic knowledge as a result there is an increase in demand on digital platforms. But the reality is still to understand…

 

Present Bangladesh DM Career Salary preview

Digital marketing is a vast mPreviewg technique that includes many other marketing tact. It is a marketing tactic used to promote a brand, product, or service through digital technology, like email, mobile, TV, radio, etc. Social engine optimization, social media optimization, Search engine marketing, content automation, content marketing, e-commerce marketing, social media marketing, PPC, display ads, email marketing, etc, are subsets of digital marketing. Digital marketing is not all about selling and purchasing oroducts and services. It is a source of entertainment, social interaction, news, consumer exposure to a brand, etc.

Digital Marketing is an amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills to be a successful digital marketer.

1.    Mastery of a diverse set of skills: Educational Technical Soft Hard Specialized skills for a niche industry, Managerial, Leadership, interpersonal Communication Skills 

2.    Digital Marketing is the bottom line that represents the company as a communicator with customers’ stakeholders; with all Major Social Media platforms Emailing Cold calling One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention.  So they must be vocal outspoken, and communicator and peoples skills.

3. Digital Marketing is an absolute TEAM-oriented job. Critical Creative Thinking Collaboration Communication Empathy Friendliness culture/environmenareis a must.

DM is of innovation and creativity to co-opt with the dynamic Tech and Biz and keep aheaofff… ambiguity and vision to see the big picture in the future grow…


This post comes out of my recent Job market ads, Applications, Interviews, and salaries practical issues.

Over the years, I have acquired relevant skills and experience in Marketing and sales working at home and abroad.

I have been applying for jobs and this is my daily routine like full-time work: Signed with the world’s #1 Job site indeed.com, GipRecruters.com, Monster.com, carrierbuilder.com, and byat.com.

Since March 2020 all of a sudden I have been experiencing some job ads coming out of FB jobs. I had faced an interview with a BPO firm; a sister concern of a well-known group. My asking salary was 120K BDT/mo, and they offer 80K BDT/mo.

Nowadays so many Digital marketing jobs situations on bdjobs.com, Careerjet.com, Google.com, and linkedin.com, and every day I am applying for 10-20 jobs.





After thatve faced so many interviews, over mobile, and Skype…most cases the salaries mostly 15-20K BDT/mo (Which I never CLICKED), a few 30-40 K BDT/mo my least, and very few cases 50-70K BDT/cup7cupup -120 K BDT missing!?




Sorry to say that most of them don’t know what is Digital Marketing. Bangladesh is an emerging new market. So that might be … but it will take time to have a complete understanding of…

I acknowledge my Limitations: SEO and Ads Manager (Facebook, Google) are so tricky. So many verifiable parts, types of ads, and Ads auctions to memorize all those things is simply impossible, and just we can restore all tips and tutorials. When needed we have to search and find out the right one from a record, restore, drive, docs, etc? All formulas and files can be maintained in this regard to work out…

When I have been selected for the next stage, I always attached 2 links to clear up more about the position first. This is my professional Integrity and ethics to share.

Why and How do we balance Organic and Paid Search

https://baba08.blogspot.com/2020/09/why-and-how-do-we-balance-organic-and.html

Collecting the Information regarding Sales and Digital Marketing Situation- Customer Feedback

https://docs.google.com/forms/d/e/1FAIpQLScom_0yxoR9PfTfjhgrPEr6gKhsesAR3tJKVncjcogJUqk8Qg/viewform?gxids=7757

I mostly carry out Google searches, visit companies' sites, Team and working culture, Scope of work, Freedom, on-the-job training, Promotion and paid off… etc.

Digital Marketing is an amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing, editing, and technical skills to be a successful digital marketer.

Digital Marketing is an absolute TEAM-oriented job. Collaboration Communication Empathy Friendliness culture/environment are a must. A min 5-7 person TEAM is optimum. Those who can’t afford to hire TEAM may go for a marketing agency to contact … 

DM is of innovation and creativity to co-opt with the dynamic Tech and Biz and keep ahead of… ambiguity and vision to see the big picture in the future grow…

Challenging Growth Hacking and Freedom of work always matter to prThe ovide, Company has to come up with Safety Security, and Recognition Pay promotions on job tanning paid off… work ethics integriare ty alwatreatedte andjudgede.

To understand all about the compensation- USA, UK, KSA, and some other countries I have conducted a small research on Digital Marketing Job Salaries comparison for your better understanding and clear conception.

The minimum Hourly WFH $25-30 Hr., Full Time 35 hrs, + Leisure 5 Hrs Week= 40 Hrs week with yearly 1 month paid off yearly 55-60k

Conversion= Taken minimum 50K USD X 84 BDT/12= 350K BDT/mo…

Therefore: My minimum asking rate is 120K- 150K BDT/mo

For Chittagong: not less than 80K BDT/mo and Dhaka to relocate rate 120K- 150K BDT/mo


Conclusion:

New Carrer Market, Marketer, and Employer yet to flourish and set up...it will take some time to shape up  by 2021

Min Graduation in the BBA, and Masters Ideal! So, compensation and consideration should be humanizing!! 

Digital Marketing is the bottom line that represents the company as a communicator with customers’ stakeholders; with all Major Social Media platforms Emailing Cold calling One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention.  So they must be vocal outspoken, and communicator and have people skills.   

Other than Professional experiences and Job certifications, a Digital Marketer must be proficiencies by the following tools:

SEO SEM SMM DM CM EM Promotion Branding Infographics

MS Office and G-Suite, Google Search Console, Keyword planner, Adword Express, docs, sheets, etc) CRM CMSs & Project Management tools (ZOHO, Hubspot, Wrike, etc).

Face BOOK Ad Manager, Google Ad Manager, SemRush, Collaboration Automation Apps, Canva Hoots Suite, Hub spot CRM, Mill chimp, Gmail, Drive PLUS soft skills

Moz: SEO Tool Ahrefs: SEO Tool SEMrush: SEO Tool Answer The Public: Keyword Research Tool Buzzsumo: Keyword Research Tool hunter.io: Email Search Tool Boomerang: Email Tracking Tool Keywords Everywhere: Keyword Research Chrome Extension SimilarSites.com: Market Research Tool Email Hippo: Email Verify Tool

 

3 comments:

Unknown said...

At Digital Marketer Thanks for this amazing content.

john said...

At Digital Marketer Thanks for this amazing content.

Baba Home said...

Thanks for your appraisal.

Best Regards