Digital marketing SMART goals: What, Why and How to Optimize it |

Developing SMART goals is not rocket science

You don’t need to have a post-grad in business marketing to develop SMART goals that align well with your digital marketing strategy. Online and Google search is a HUGE Atlantic of Researches Articles Posts on these Niches. Try to refine your keywords to search for the right resources and information that guide you in the right direction… 

 

What, Why, and How to Optimize it? Assembling the all components of your marketing campaign to drive your revenue goal… the ultimate and at large…

 

This is not a game of quick brown fox jumping over the lazy dog. We must have to think about and take into consideration:

How to BEST Agile in a Changing Post-Pandemic & Ukraine Russia War

 

Be SMART Think SMART Plan SMART in all cases!!

SMART an acronym is a fact and its optimization is the center point of this post out of my very ongoing dialogue on Group Advertiser recruitment!

 

I don’t have any info about their Marketing Plan and Strategy. I am keen to know all about it!!

The marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized.

Optimization is the synchronization to make healthy syrup by combining it with all ingredients mixture. Setting a SMART goal can take your digital marketing strategy from a simple collection of tactics to one driven with purpose.

 

Why SMART goals are important in digital marketing?

Effective SMART goals can help marketing teams clarify their objectives, identify areas of improvement and create successful advertising campaigns. Using SMART goals in your marketing efforts may increase your overall revenue and improve customer relationships.

 

Digital Marketing is an amalgamation of many Tools Tactics and combinations of SEO Social Digital Email Branding Promotion Campaign Sales Advertisement BD CRM + more. So a decision must be taken aligning all sides into consideration 

So it will require an integrated measure to align with long and short-term goals and objectives too.

Keep a close grip on your marketing objectives, know your audience inside out, and stay rooted. 

A marketing team well-equipped with skills and supported top-down with the right resources can realize any goal you set for them.  

A goal is an achievable outcome that is generally broad and long term while an objective is shorter-term and defines measurable actions to achieve an overall goal. While different, the two terms are often used in unison when working on a project. This is because both are essential to planning and executing a project.

Plans entirely focus closely on an organization's long-term goals, which may take place over the next three to five years. Strategies handle upcoming or short-term goals that may happen shortly, usually within the year.

SMART marketing strategy under your organization’s long-term goals piecemeal to achieve… 

Objectives (Short-term) must be taken into an align with the light of long-term goals. To Identify areas of improvement you will require insights: 

Present KPIs data and future achievable improvement to drive. KPIs are numerical values that reflect the efforts of your marketing strategy. They also give you the information you need to make decisions that will help you make pivots when things aren’t going as well and help you celebrate all of the digital wins you’ll realize from your optimization efforts as follows:

1. Traffic from organic search

This KPI will give you an accurate gauge of the percentage of website traffic earned through organic search.

It's possible to attribute traffic flowing to your site generated by organic searches to your search engine optimization (SEO) strategy. 

2. Website or landing page conversion rate

Whether you've developed a dedicated (and great) landing page as part of your campaign or you're directing prospects to specific pages on your website, understanding how each is performing regarding conversions is essential.

Gaining a picture of your conversion rates and comparing these metrics to other pages on your site will help you identify potential weaknesses or capitalize on strengths. In doing so, you’ll be able to replicate this success elsewhere.

These metrics will also help you gain an understanding of how engaging, user-friendly, and value-driven your content is to target consumers:

·    Bounce rate

·    Average session length

·    Goal conversion rates: this is a metric designed to visualize when a prospect has completed a niche campaign goal such as subscribing to a mailing list or sharing a piece of content, among a raft of other activities, depending on your goals and aims

3. Cost per click (CPC)

CPC is a valuable digital marketing KPI as it offers a clear-cut pricing model that will help you to make your campaigns as effective and cost-efficient as possible.

This KPI will help you to visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.

The aim is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities. 

In this arena, here are two additional KPIs that you should track:

·    Cost per acquisition (CPA)

·    Customer lifetime value (CLTV)- this is the most important customer loyalty and retention FOCUSED factor that fosters long ongoing relations partnering with customers.  

4. Return on marketing investment (ROI)

As a data-savvy marketer, you will understand the importance of tracking the ROI for every one of your initiatives or activities. Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.

The higher the ROI means the campaign is achieving its goal. A solid ROI means that your campaign spending is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust accordingly.

 

For example- You are thinking of starting an advertising campaign on Facebook; you must select an objective first. Taking into consideration SALES is our PRIME objective.

KPI management is a process by which organizations monitor the performance of their metric goals and objectives against desired outcomes.

Five of the most common key performance indicators (KPIs)

·        Revenue growth.

·        Revenue per client.

·        Profit margin.

·        Client retention rate.

·        Customer satisfaction.

Conclusion:

Most importantly- to compare your campaign outcome is to measure the success with old performance. So it will require all old and new campaign data...

Set goals and stay focused

Set achievable and relevant goals before you start any digital marketing campaign. These could be related to ROI or other digital marketing KPIs and should align with your budget constraints and scope. As your campaign progresses, report on these metrics to see if there are any gaps or if each specific part of your campaign is performing well. These areas of opportunity can help refine your campaign or create an entirely new one that caters better to your audience.

Focus on the channels that work best for you

Focusing on fewer channels can result in a higher ROI. Identify the channels — such as social, SEO, PPC, or email — that work most effectively for your brand first. Then, think about how to reallocate your marketing budget in a way that maximizes your returns.

Test and optimize

Testing your marketing campaigns' work is the only way to know how well they work. Use variable tests to experiment with new copy, visuals, links, and more to narrow down what your audience responds to. Not only will testing improve current campaigns, but it’ll also give you a better starting point when launching new ones.

FOCUSED on Client retention and Customer satisfaction

Most Importantly- Marketing teams typically cultivate relationships with customers, because happy customers often recommend a brand within their social circles. You can use a SMART goal-setting process to evaluate your customer engagement protocols and inspire loyalty and retention the key to the long-ongoing partnering relationship with them. By reflecting on your customer service practices using a guideline, you can find new ways to personalize advertisements and conduct more successful sales events.

 

Facts:

Organic search is responsible for 53% of all site traffic, paid 15% [Study]

Key Points

·        According to Google’s Economic Impact Report, organic search is 5X more valuable than Google Ads.

·        Paid search is a good short-term marketing solution, but organic search creates long-term, compounding ROI.

·        Social media helps you build your brand, but organic search is what helps you target high-intent consumers.

·        Organic search doesn’t just drive qualified traffic and conversions, it also improves brand perception.

 

Retention ≠ Loyalty

Retention does not equal loyalty. 
A retained customer continues to buy from your brand. 
A loyal customer prefers to buy from your brand. They seek you out. They are your brand ambassador.

You can get people to come back and purchase again, thereby retaining them, but retention is a short-term strategy. It feeds into loyalty as a long-term strategy, whereby there is almost an emotional connection between the brand and the buyer.

 

SEO can deliver massive ROI. But, although digital marketing spending has steadily increased over the years, so have your options. As a result, online marketing dollars are split among various activities.

 

More Resources to read which I used to create this post:

https://www.wrike.com/blog/how-set-smart-marketing-goals/#How-do-you-set-realistic-SMART-goals-for-campaigns

https://coschedule.com/marketing-strategy/marketing-calendar-template

https://intigress.com/blog/digital-marketing/digital-marketing-smart-goals

https://www.indeed.com/career-advice/career-development/smart-goals-marketing

https://baba08.blogspot.com/search?q=customer+retention

The role of Digital Marketing Executive to Transform a Business

The Transformer Change Maker Challenger Communicator Collaborator Creative and Critical Thinker Barnstormer Mover Performer of your business none other than a Digital Marketing Executive do…

Moreover- Digital Marketer is the bottom line that represents the company as a communicator with customers’ stakeholders; with all Major Social Media platforms Emailing Cold calling One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention.  They are vocal outspoken brand ambassador and legal representative of your company in market frontier -frontline soldier  

What are the Digital Marketing Roles & Responsibilities or think of

The Role of Digital Marketing:

 What does a Digital Marketing Manager do?

 

Digital Marketing Executives are generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy. Assisting in the formulation of strategies: to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.

A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital space. Their main aim is to establish and manage the business' online presence. Typically, a digital marketing executive promotes products on online platforms and websites.

 

With better revenues and better branding, Digital Marketing can provide a better Return on Investments (ROI) than traditional media and marketing channels. ... The key to success in Digital marketing; however, is to generate a steady flow of targeted traffic that converts into sales and leads.

Moreover- the modern approach of marketing is to help customers other than converts into sales to FOCUS and HUNT customers loyally retention that creates 3 times more ROI road to socialize or interactive marketing…  Human Marketing: Socialization on Demand

Human Marketing can be well done by a HUMAN- an interactive marketing executive takes the responsibility to drive success and transform a business. They need liberty, FREEDOM Recognition to play their role freely and happily as loyal partnering   

Businesses realize the importance of an online presence and they also recognize that without digital marketing, their brand will get lost in the market like a needle in a haystack.

In this article, we will see how you can leverage the power of digital marketing executive to take your business to new heights.

The marketing executive is important because it allows businesses to maintain long-lasting and ever-present relationships with their audience.

It is not a one-time fix; it is an ongoing strategy that helps businesses flourishes. It engages: Customer engagement is the heart of any successful business – this is especially true for SMBs.

Digital Marketing is an amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills to be a successful digital marketer.

Digital Marketing is an absolute TEAM-oriented job. Collaboration Communication Empathy Friendliness culture/environment is a must.

Conclusion:

DM is of innovation and creativity to co-opt with the dynamic Tech and Biz and keep ahead of… ambiguity and vision to see the big picture in the future grow…

Challenging Growth Hacking and Freedom of works always matters to provide, Company has to come up with Safety Security and Recognition Pay Promotion on job tanning paid off… work ethics integrity always evaluate and judge.

Now- THREE major ingredients spice up the contribution from both sides (Employer & Employees) to have a common goal to attain the "P" - purpose get the job is done to drive Sales and Revenue- ROI success by VICE & VERSA: 

 

VICE (Executive duty): 

1.   Marketing is the bottom line and the LEGAL REPRESENTATIVE  of the Company to bridge relation GAP, to Communicate with the Customers and all stakeholders as PR along with Promote Branding fostering LOYALTY RETENTION PARTNERING Referral to give the company a BRAND VOICE GOODWILL in the market

2.   Tech and BIZ world is agile and dynamic to co-opt with the changing Market. Marketing is absolutely data-driven Critical Creative Thinking and overall BRAIN STORING one.    Marketing is some total of TEAMWORK- the outcome of SMART plan and strategy performance  

3.   Professor Philip Kotler lastly added 5 "P" Purpose- Sales and Revenue which drive by the Marketing. Sales and marketing is the lifeline, lifeblood, HEARTBEAT that transforms the company.  To attain the target TEAM wants must be taken care of by the company then the Marketing TEAM members FOCUSED CREATIVE devoted to company growth ... let's make them happy

 

VERSA (Company): 

1.   Scope of work to grow with the company growth and carrier development and ongoing placement to work for the same company (the Japanese Approach) 

2.   Company Multi Culture- Multi-Talented TEAM: Collaboration and TEAM playing working environment 

3.   Humanization process of HRM- the company looks after the wants to address: safety-security, Recognition (emotional attachment) of works where Honesty Integrity

Do you have a personal marketing strategy game plan for your job search?

A personal marketing strategy is a game plan for your job search campaign much like one a corporation would use to sell a product. Instead of trying to get people to buy widgets, you are trying to sell the product you believe in more than any other—you!

I always love to sell VISION! And Skills!! I love to believe in simple living high thinking- a creative out of box thinker.  Vision is a long-term goal. I have been trying since 2008 to promote and barding myself as a Freelancer Blogger Pleader. Niches: Work-Life Virtual Remote Nomad Social Digital Media Marketer Admin Supports Business Development works.   

In Bangladesh and all over the world practicing the shortcuts KEYS to digs success- is it? Is it a sustainable GOAL?

What is the sales and marketing strategy of a job seeker?

A job seeker, the applicant is a product of the job market. As a product, I can't sell myself like commodities. Excepts Vision, Sills, and services. 

A talent is a natural aptitude or skill. Talent in the plural is an HR term referring to a population of employees. Bret wanted to know if it could be learned.

Personally, I feel that talent is at least somewhat natural, although you have to practice to refine it. Skills, however, can usually be learned from scratch and most workplace tasks involve skills rather than talents.

The unique role of talent

It’s a rare situation in which someone doesn't have enough talent for a job. An example of this would be a job as a professional singer. If you are tone-deaf, you simply don't have the talent to do this job. Period. But in most professional jobs, you need to know things like how to use a software program, how to give a speech in public, and how to create a budget. Most people can learn these.

Could it be a matter of fit?

Bret asked how people can differentiate between “wrong fit” and “wrong talent.” The wrong talent means you can't do a job competently. The wrong fit means that culturally or strength-wise, this position may not be the best match for you. In the case of the introverted sales executive, the wrong fit would mean he could sell effectively but just didn’t enjoy doing it. The wrong talent would mean he couldn’t sell no matter how hard he tried.

You also don’t have to be talented – or even skilled – in every aspect of your job. Most positions involve a range of competencies, and you will naturally be stronger in some than in others. There is nothing wrong with this as long as you are always trying to better yourself and enhance your repertoire.

Sell yourself: Adding vision to your personal statement. Are you selling personal vision or reality?

I love to sell my vision and skills

Do You Have a Personal Mission, Vision, and Values Statements?

Vision and mission statements are not more than 50 words each. The statements should be concise, easy to grasp, and reflect your core values and your core purpose. Further, you need to be bold with your vision yet be realistic. Your vision should balance both your personal and professional goals.

Understanding and developing how to approach and engage with end job seekers' goals would be the ongoing development of a skill set. The mindset and positivity (which may be viewed as raw talent) would undoubtedly be a positive addition.

 

Individuals with Selling talent are skilled in communicating their vision and growth strategy. They have the ability to deal with ambiguity and imagination in a way that seems tangible enough to get others to join them. Individuals high in selling aren't just winning over customers, they are winning over champions.

In short, skills are far more critical than talent in 90 percent of jobs. And if you need more than my point of view to convince you, take a browse through the Bureau of Labor Statistics’ Occupational Outlook Handbook sometimes. There are literally hundreds of thousands of occupations out there, and you’ll see that there are lots of jobs you are qualified to do well. The challenge is to find a position in which you meet the basic criteria but also have room for growth and development.

Selling is Understanding the difference between a Solution, and a Problem

Selling is Understanding the difference between a Solution and a Problem- to drive success goal sales...to Closure 

Stop pitching Active listening

Where people are taught these, “always be closing”, “high pressure” tactics…

Aggressive selling method memorizes to close the target to fulfill quota- what has taught in job training or commission-based sale aggression a HORSE ON RACE!!  

Every day, there are people seeking knowledge on how to succeed in their endeavors, and how to make life-changing income from whatever they are pursuing. Where people are taught these, “always be closing”, “high pressure” tactics…

Aggressive selling method memorizes to close the target to fulfill quota- what has taught in job training or commission-based sale aggression a HORSE ON RACE!!  

This is an IT age buyers are more aware, learned than ever…with a quick Google search and some browsing, prospects can gather as much information about a product as a salesperson has.

As a result, it’s harder for salespeople to demonstrate their expertise. And if they can’t demonstrate expertise, it becomes all the more difficult to establish credibility and eventually build trust. Without credibility and trust, a salesperson will likely lose the interest of their prospect ... or worse, never really gain their interest.

So what should salespeople do? Simple: Invest in listening.

Prospective listening to close the deal is the method of passing the baton in a relay race to the touchline to FINISH.

The salesperson was likely more interested in selling you something than in solving your needs.

The biggest challenge that I find most people have when it comes to selling is understanding the difference between a solution and a problem. And most people when they sell, they spend absolutely no time getting to know the individual that they’re selling to. They spend all this time preparing their pitch and going in there and getting ready to deliver their pitch.

But they don’t actually understand the context of the situation that they’re actually trying to serve.

And I think for the longest time, dysfunctional selling has been evident in our marketplace, not just in its practice, but also, especially in its training.

Instead, embrace the idea that it's time to listen to your prospects. Embrace the idea that it's time to stop selling your product, and start helping your customers find a solution to their problems instead. This sales tactic can ultimately help your marketing and sales teams engage, nurture, and close more prospects.

Let’s conclude the post pitching with a Five Finger RULE to grab a success.

The Way You Hold Hands Reveals a Lot… Touching Fantastic and ROMANTIC whatever…A BC of RELATION

I call them the five fingers to success. Goal, ambition, hard work, positivity, and patience

Marketing: creating demand for what I have to sell by addressing customer needs.

Sales: helping those who need what I have to make a decision.

1. Questions

Down to think about talking about my ideas or offers, I need to listen. I talk very little at the beginning of my sales process, except to ask an enormous list of questions I’ve prepared in advance. Whether it’s a potential coaching client or a brand strategy consultation, I might listen for an hour or more as my prospect tells me all about their business. What are their biggest challenges? What does success look like? What are their goals, competitors, past experiences, passions, pains, etc?

The purpose of starting by listening is twofold:

·         Making them feel seen, heard, and understood (empathy)

• Listening for clues as to how I can best position my offer in the context of their story (relevancy).

2. Confirm

Once I’ve asked enough questions, I make confirmation statements to ensure we’re on the same page. “What I’m hearing is…” “So to recap, you want to…”, “As I’ve understood, your biggest challenge right now is…”

I want them to understand that I understand. I want them to know that they’ve been seen, heard, and understood.

Another thing to make sure of at the confirmation stage is that I am talking to the key decision-maker. The last thing you want is to find out I have been selling to someone who has no purchasing authority.

3. Create the vision

I don’t have to work hard on this because I already know what the vision is. They told me when I asked them, “What does success look like for you?”

My clients don’t buy my services because they want a brand strategy or coaching calls. They buy because they want to bring their dreams to life, make more money, have more time, and worry less. So I don’t sell services. I sell the vision.

As I’m painting the vision for my client, I’m usually hearing “yes, yes, yes — that’s exactly what I want!”

It’s a yes from the limbic brain.

4. Provide solutions

Once I have a yes from the limbic brain with the “why,” it’s time to get the rational brain onboard with the “how” and the “what.” I provide a compelling solution to their current problem with my services, present a clear step-by-step plan, and explain how much delivering the vision will cost.

How to get the rational brain on board:

·       Social proof and 3rd party validation (testimonials, name-dropping, results).

·         Be prepared to address any objections. Use stories like, “I totally understand, I worked with X customers who felt the same way. But we tried it and they got this huge result…”

·    Use their own words to explain things. I make sure I use the exact same words and phrases they used in stage one and avoid all jargon.

A final tip: If you use presentations or proposals as part of your sales process, never, ever end on the price page. End with the vision.

5. Move to close

Having painted a picture of the vision again and re-engaged with the limbic brain, I move to close the sale. I usually say something like “So, would you like my help?”

This way, I position myself as a guide or advisor, not a deal-closer. I don’t need to use scarcity tactics, urgency, or pressure to close the deal. I don’t need to make my client feel uncomfortable.. nimble... agile.. bouncer