Hello world of Employers, Hiring managers, Readers and
Followers!
Digital Darwinism: Survival of the Fittest
in the Age of Business Disruption and agile Marketing
To transform and sustain in the market is the FOCUS of all.
Preface:
I LIVES AND BREATHE IN,
OBSESSED INTERACTIVE SAVVY SOCIAL DIGITAL SALES MARKETER, A TRENDSETTER- a
high-performance individual
AN Entrepreneurial DNA- 1983-1997 about 15+ years of traditional track CEO/Founder of 100% Export oriented Printing
& Packaging industry.
1997-2007- about 10+ year’s semi-digitized
arena home and abroad… Executive Director, Manager home and abroad…
And 2008- Present about12 years
of the digitized track with the niche market, freelancer, virtual service provider,
Digital Marketing specialists and Digital marketer Internships, a bunch of online
e-learning and certifications
In total- about 36+ years of a track with sales and marketing, business development plus more… combination of traditional
and the digital age: Human Intelligence (HI) and Artificial Intelligence (AI), a Mix up of old and new marketing talent.
Thriving- a challenger and love to take the challenges of sales
and Digital Marketing.
I have been applying and answering FAQs to these regards and would
like to summarize some of my answers to this end for your appraisal:
Topic:
What is the relationship between human intelligence and
artificial intelligence in marketing?
Human intelligence revolves around
adapting to the environment using a combination of several cognitive processes.
The field of Artificial intelligence focuses on designing
machines that can mimic human behavior.
The End HUMAN is the king of
marketing.
HOW marketing featured the
business to humans?
Marketing professionals are Human
to customers are human: flesh and blood.
Numerous Tools, Tech, and apps are used in marketing by human hands. Ultimate
drivers and game-changer HUMAN converts to LEAD sales whatever… B2B B2C
whatever
The marketing executives and customers both are human. Marketing
strategy and customers= human convert to revenue.
When comes the question of
launching products in the market it is important to research all about the
prevailing market condition of the same products, competitor, prices, quality,
brand voice, plus more using tools and insights.
Here comes the question
AI, data, robotics, copying, thief ting, stealing from others.
HOW
TO USE DATA ANALYTICS TO DRIVE BETTER BUSINESS INSIGHTS
Collaborative Intelligence: Humans and AI Are Joining
Forces
Humans and machines can
enhance each other's strengths. ...
Artificial intelligence is
becoming good at many “human”
jobs—diagnosing disease…
The second wave of digital marketing was sparked by the rise of social media…
Today, the technology exists to help build a complete picture
of each customer in…
With this kind of non-stop access, combined with consumer power in sharing…
In recent years, the importance of digital marketing has become paramount. ...
While allowing you to
benefit from these state-of-the-art technologies greatly
This is most often
accomplished through a combination of social media marketing and…
Ways that show you
respect them and value them as human beings.
How should businesses create an effective digital marketing strategy without having to compromise human connections?
Social media interactions; Recognize the audience; Mix up old and new marketing strategies
What is human-centric marketing?
“Human-centric
marketing is defined by brands that approach engaging their current
and prospective customers via advertising and marketing tactics
as whole human beings with hearts, minds, and spirits,” said
Philip Kotler, author of more than 20 marketing books and
father of a modern marketing strategy.
Human-Centered Marketing uses a
combination of research, empathy, design-thinking, and an agile mindset along
with creating business alignment across marketing, sales, product, and engineering
because the humans on
the inside matter just as much as prospects and customers.
Human-
Centered
Marketing
How to make a human impact in a digital world
By 2020 it is estimated
that at least 50% of the workforce will be millennials who are tech-savvy
individuals and operate quite differently from generations before. They have
never known a world without computers or the internet and see digitization as
an advantage. They embrace technology and are to a large degree driving its
implementation. Already AI systems are being incorporated into many aspects of
businesses including data analytics and customer service.
Does this mean that in the future the remainder of the workforce will be made up of robots?
As technology gets more
deeply integrated into our daily lives and in business operations, many people
are asking the questions; what does the future of work look like?
What impact will
technology have on organizational cultures, customer behavior, and people
interactions?
And how can these
technologies are used to enhance business operations and customer experiences?
The
Impact of Technology
Technology brings with
it many advantages and opportunities if it is implemented in a way that seeks
to complement and enhance the workforce rather than simply replace it. There
are many tasks that robots can complete with greater efficiency and accuracy
then humans, but there are also other tasks in which humans simply cannot be
replaced.
Customers may enjoy the efficiency offered by technology, but when there’s a glitch that they cannot
resolve themselves, more often than not they reach out to another human to help
them.
The impact of technology
and its changing effect on the marketplace is something that businesses will
need to adapt to. And keeping the human element in this increasingly digital world is going to be vital if businesses hope to create better employee
engagement and customer experiences.
The working environment is rapidly changing as technology becomes more
affordable, more advanced, and more personal. Customers expect better
access to information, products, and services and because they know the
data is freely available, they want all of that with a personal touch.
For employees there is an increased level of complexity, but therein lies
the opportunity. Technology can help in finding more efficient ways to do
things.
The Human Touch: Achieve Humanization in A Digital
Marketing World
As people, we trust
other people more than machines. We know this, yet in marketing, we rely so
heavily on a digital world to create marketing campaigns despite knowing that
human interaction would win every time! In an online space, how can we get
across that feeling of face-to-face interaction, marketing to buyers on a level
that goes beyond screen-deep?
- How
you can implement a “human” approach to benefit band awareness and lead
generation
- How humanization can
protect the future of your marketing strategy
The good news is as businesses start to realize that
a human touch in the customer journey is critical, we will soon see a shift
from automation being a gatekeeper to being a facilitator.
Competencies
and character qualities will become much more important. In the digital age, we
will need qualities such as curiosity, empathy, adaptability, and emotional agility. With these
qualities, workers can add value to the use of smart
automation.
The customer retention definition in marketing is the process of engaging
existing customers to continue buying products or services from your business.
The best customer retention tactics enable you to form
lasting relationships with consumers who will become loyal to your brand. Customer-centricity helps you to build trust
and loyalty of your customers, but also a solid reputation
How Marketing
Technology Enables Brands To Be More Human
Automation in marketing can be a really great option for
any business—as
long as it’s implemented well. Freeing marketers from the more mundane and
repetitive tasks that sometimes come along with the job, allow them more time
to focus on the bigger picture. But don’t think you can “let the machines do
the talking”—sloppy, boring or even “robotic” feeling marketing is rarely
effective, especially in the modern digital era where speed and pin-pointed
relevance is crucial to the survival of any kind of company. There’s simply no
room for mediocrity when it comes to appealing to customers and automating too
much destroys the human engagement factor vital to a successful digital
marketing strategy.
Automating The Human Experience
Automated marketing technology can improve the entire scope of
the marketing experience by leveraging new concepts that change how businesses
engage with customers. Understanding big data—especially new sources of
customer information from the Internet of Things (IoT), social media usage,
user-generated content, and the use of sensors—will undoubtedly produce
opportunities for effective and useful automated processes. And while the entire concept of big data relies on sound analytics to ensure the collection
of information is utilized to its greatest effect, and automating the process
should seem like a no-brainer, you still need an experienced—and warm—body to
provide the deep thinking and analysis needed to make sense of the numbers.
Marketing automation technology has evolved, and
today there are new devices and platforms, marketers should be familiar with,
as they can be a lot of help in determining which part of a marketing strategy
is actually working: Where in a campaign did consumers engage most effectively,
for example, and where should tweaks be made. The time saved and data collected
through automation could potentially trigger more brands to spend more time and
resources on the most important part of any strategy—their customer base. In
fact, if considering using automation, make sure you aren't letting it detract
from the customer experience.
Market
To Your Customers’ Emotions
Marketers, unfortunately, fail to
maximize the human potential of the digital age far too often and see
diminishing returns in their strategic initiatives. Automation shares a portion
of the guilt in this regard—far too many marketing strategies have relied too
heavily on automated processes that destroy the human factor of interacting
with customers. A shrewd marketing professional will ensure their automation
technology is used to save time on mundane data collection and analytics, without
letting it govern the ways they interact with their audience. This, in turn,
frees up more resources to be spent on engaging with customers. Creating an
individualized approach to marketing with emotionally charged and exciting
interactions is vital to staying relevant and valuable to your customers.
The End of Marketing: Humanizing Your Brand in the Age of Social
Digital Media and AI- to keep you ahead of…
Are
your marketing strategies taking advantage of the massive leaps in
technological innovation to reach your customers when—and where—it
matters?
In the arms race that is modern marketing, failure to capitalize on advances
in emerging technologies such as AI can
result in customer engagement levels far behind your tech-enhanced competitors.
In today’s hyper-personalized world the human effort required to craft truly personalized, large-scale
marketing and advertising has made it virtually impossible to target buyers
with surgical-like precision.
Thanks to artificial
intelligence, however, we now have the tools to do just this—making it easier
than ever to find, connect with, and convert prospects.
Just as importantly, artificial
intelligence is allowing for the streamlining of marketing processes, lifting
the prohibitive costs that once impeded efforts to enhance 1:1
communication and individualized content.
How you can use a “human” approach to benefit
band awareness and lead generation. How humanization can
protect the future of your marketing strategy.
Strategic marketing: SEO strategy, Content strategy, Social
Media Marketing Strategy, Digital Marketing strategy…. Some total consist of
strategies and to LEAD requires TEAM WORKS- “HUMANS” to transform a business through purposeful
drive to add 5Ps- purpose to make money…the ultimate goal…
We live in a
noisy world. Nowadays to stand out as a brand you either have to offer an
unparalleled customer experience or become a really engaging storyteller or
both.
A)
third
highlights that consumers can view brands in ways that are ... the brand's actions,
B)
And how
consumers choose to interact
with the brand in the future.
C)
Both
... protects customers
and makes them feel powerful in overcoming ... Strategic relationship management and service
brand marketing.
We live in an age rich with invaluable data that
offers brands and businesses a wealth of insight into the thoughts, feelings,
needs, and desires of their target audience. And these insights are invaluable
to the ongoing success of any organization.
But, with a wealth of metrics available readily at our
fingertips, it’s all too easy to focus on the data alone and move away from one
of the most important elements of any successful digital marketing
campaign: the human aspect.
As competition turns into a game of who can generate the best and greatest number of ideas, creativity scholars are being asked pointed questions about their research.
·
Studies suggest that consumers are 53% more
likely to engage with a business they can contact in real-time - a testament to
the vital importance of personal connections in today’s hyper-connected digital
age.
·
With so many touchpoints and so much to consider, appealing to
the right customers in a way that isn’t viewed as promotional or overly
corporate can seem like a colossal challenge. In this article, we explore how to
humanize your organization's digital marketing efforts.
·
Today's digital natives crave answers to their questions and
solutions to their problems in an instant, which means the ability to spark up
conversations and react to your prospects in real-time is an invaluable way to demonstrate your brand’s human side.
·
In the digital realm, people expect a personalized relationship
with brands and expect communications that are tailored to their specific
queries, curiosities, needs, and problems.
·
By ensuring that every one of your people-facing touchpoints is
responsive, providing immediate answers to queries, timely solutions to problems
and sharing the right content with the right people, at the right time, you
will ultimately forge relationships that will add value to the growth and
evolution of your brand.
·
Brand loyalty,
and customer retention definition in marketing is the process of
engaging existing customers to continue buying products or services from your
business.
·
The best customer retention tactics
enable you to form lasting relationships with consumers
who will become loyal to your brand? Customer-centricity helps
you to build trust and loyalty of your customers, but also a solid
reputation.
·
ATTRACT, COVERT, and RETAIN – retention is a game-changer. Cheaper to retain existing customers than acquire new ones is the fact.
5% customer retention increase boosts profits by 25% to 95%
In a world where we are being touched by hundreds of brands and
adverts every day, how can you build a strong relationship with your consumers?
Through communication tools, and human efforts we can build strong bondage with our customers. Trusted relationships are so important in uncertain times
Last Thoughts
Engaging
your customers with a human touch will help build a competitive advantage and
one that allows you to learn faster and smarter than the competitors.
Humanization helps brands form real human
connections with their customers. While data is integral to the ability
to develop and evolve the marketing efforts, making informed decisions that
drive growth and evolution, the way in which I can deliver the initiatives will
ultimately determine your success.
Take the time to humanize your organization's marketing
efforts today to reap the rewards long into the future.
Notes:
Having a combination of the traditional and digital age: Human Intelligence (HI) and Artificial Intelligence (AI), a Mix up of old and new market talent. I can transform your business by performance pro-following 3X ROI…and automation apps to grow 24/7
Innovative leaders are creative visionaries who have big ideas and, most importantly, can motivate people around them to turn those ideas into reality- ultimately the end marketing comes true by the hands of HUMAN touch.
The human touch: achieve humanization in a digital
marketing world
Individuals, teams, and organizations
differ in their creative problem-solving styles. I can manage these styles that
can have a significant effect on performance.
References:
https://www.insightsforprofessionals.com/marketing/digital-marketing/the-human-touch
THE END
