Marketing is the total of communications HONEYMOON results. Isn’t it?

It builds TRUST LOVE AFFECTION LOYALTY REFERRAL PARTNERSHIP BRAND VOICE GOODWILL + 3X More ROI through customer retention in the long run. And your lovely CUSTOMER always is your referrals and partners!!!

If you want a successful online business these days, it’s not enough to simply close the sale. You’ve got to help your customers fall in love with your business. Lovely communication makes customers fall in LOVE with business.

Let’s enjoy the honeymoon… that makes money soon!!!

Love needs no rules…whether your fiancé is black or white, tall and short, thin and fat, Sweet or Chili, Lovely or UGLY…they always need more from you!!!

SO CUSTOMER IS… require personalized care to fall in love … feel them LIKE “I LOVE only YOU”!!

Marketing communications include advertising, promotions, sales, branding, campaigning, and online promotion. The process allows the public to know or understand a brand. With growing technology and techniques, the direct participation of customers is made. This is done by including their ideas and creations, in product development and brand promotion. Successful branding involves targeting audiences who appreciate the organization's marketing program.

“CUSTOMER IS KING”

TOTAL CUSTOMER FOCUS is the matter.

CUSTOMER IS ROYAL

Treat the Customer like Royalty, and ROYAL WAY…

1. Be Courteous to Customers. A study by NewVoice, reveals that 53% of customers who don't feel valued switch brands. ...

2. Do Something Nice For Customers Every Time. Appreciate your customers for doing business with you. ...

3. Create a Lasting Impression. ...

4. Offer Customers Value For Money. ...

5. Respect Customers' Time.

6. CUSTOMER ALWAYS RIGHT

Understanding a customer-first approach

The term is pretty self-explanatory. You put your customers first, above all else. This means doing business around them and doing what's important to them.

Customer focus means putting your customers' needs first. ... While customer service skills are key to customer focus, a customer-focused company shows that the customer experience matters across the organization, at every step of the customer journey.

Customer-centric marketing requires that marketers carefully consider each medium in the context of the core message, surrounding messages, social influence, and customer preferences and perceptions.

The customer buying decision process is rarely linear. It is a zigzag. Customers typically don’t start at point “A” and move through each subsequent step of the buyer’s journey until they reach the finish line. Instead, customers move into the purchase funnel with different phrases. They may enter early at the top or middle of the funnel or join late in the journey right before they make their purchase.

So brands need to have a strategy to catch customers at each entry point and know how to market to prospects at each stage of the buying decision process

What Is the Buying Decision Process?

Before you can optimize your customer’s buying decision process, you must be clear about what it entails. You must know the consumer buying process definition.

The buying decision process is the path that customers take while moving toward doing business with you.

How to Market at Each Stage of the Buying Decision Process

I have gone through the search and research topics and keywords. The core ingredients spice up to have better commutations as under:

How to make communication the backbone

How to Make effective awesome communicat6ion

How to make communication BEST and attractive

How to make communication FANTASTIC and attractive

How to make communication FANTASTIC and awesome

How to make communication AMAZING and awesome

How to right communication make wonderful results

HOW COMMUNICATION IS THE HEARTBEAT OF ANY BUSINESS OPERATION

When communication is under control, managing the business becomes easy.

How do YOU Making Communication the Heartbeat of Your Business Operation…

Digital Marketing is an amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills to be a successful digital marketer.

The 3 C's of Driving Sales: Connect, Convince, And Collaborate

4 Cs of Digital Marketing

Customer – Who sees the message
Content – The message customer sees
Context – Why the Customer sees the message.
Conversation – Happens between you and your customer. Nothing forces them to convert if they fall in love. So the theme is LOVE HELP LISTEN to CARE that converts. No tricks and tactics …modern customers are learned… be generous to generate lead out of affection and love in you- the modern and corporate concept…

Content is KING… SEO Content is a matter of creating compelling relevant engaging and meaningful content. Just am emphasizing content creation and especially SEO content. It’s an easy, inexpensive, and best communication media with the customer in the short and long run. That creates a brand voice, awareness, promotion, loyalty, and retention in the long run which is the main outcome of communication…

Buyers persona Buyers intent Buyers journey Buyers needs

What are Buyer Intent Keywords? Buyer intent keywords are search queries that show someone is actively looking to make a purchase.

Personalized content and experiences are key. Making each one of your customers feel special and unique will send a positive message: they are cared for and important to your business.

Experience is everything creative ways to communicate with customer

The customer is king and creating customer loyalty means listening to...
Customer communication can boost your company to the next level. ...
Once the client is satisfied or dissatisﬁed can have a major effect on your business. ...
Keep them in the loop to establish stronger ties and customer intimacy.
Today, customers expect relevant content concerning what they're doing…
which explains the increase in digital spending
And to deliver a better customer experience, you first, need...
A seamless multi-channel experience.
Relevance at scale or via Business Website and Social Media marketing: IS the key to delivering a seamless customer experience to drive and maximize revenue
Within digital marketing, marketing frequently manage both paid and digital media (digital advertisement) and owned digital media (company websites and social media pages)
Need to be the very best communicator

Marketing is a form of professional communication since it consists of communicating to the public why they should buy or otherwise engage with whatever is being marketed. This is great public relations PR tools

Text-based, image-based, video, or even audio, as in podcasts- you can make sure that content production is engaging, professional quality and on-message RELEVANT AN ANALYTICAL THINKER can create a relevant message

Marketing requires a lot of research-based analysis to determine what the audience wants and needs, and a lot of careful strategies crafted around that analysis. Marketers often have to change course based on new information and I can able to draw logical conclusions based on data and other information received.

A CREATIVE PASSIONATE

Marketers need to be able to think of new and exciting ideas to appeal to their clients and to the target demographic to keep from becoming stale. From having an eye for design to coming up with amusing concepts, the ability to think outside the box is crucial.

IN form of writing, from crafting ads copy to creating scripts or phone conversations, creating multimedia campaigns, understanding design, and having a general sense of who the end-user is and what they want. Buyer’s persona and Helping friendly passion matter now a day’s other than masterminded sales closure philosophy.

To create loyal customers it is necessary to feel them homely and foster a friendly environment. Humanization of communication with customers is a must…

In the long run, they became the source of LOYAL partner Word of Mouth Referral …

Verbal communication is important as well, both for positions that involve speaking directly with potential buyers and those that do not. Since marketing is often a team effort, marketers must be able to communicate effectively within their team and their company.

Huge data-driven plan and strategies, to collect huge amounts of information, and properly analyzed to interpret the results. To creating and implementing effective campaigns - use these numbers to demonstrate to clients exactly how much difference the services make in terms of the company's bottom line.

Brand management and a digital presence are an essential part of nearly any modern business. Social media platforms provide a company with the opportunity to gain attention and build brand loyalty with consumers with no outside spending required.

Customer-first and Customer obsessed always matter. But not madness, relevance is the KEY to UNLOCK REVENUE!

For most companies, getting the customer experience right looks easier than it is, and many of them believe they are already doing a good job. In our daily experience, however, we often see a large gap between the experience customers expect and what is delivered. But why is this case? What are the major challenges we are seeing out there today?

By utilizing and combining some of the above marketing communication tools, you will be able to deliver your brand’s message, loudly, and with more transparency. Communicating with your audience will help you build your brand in the future. Therefore, streamlined marketing communication campaigns and solutions can improve your sales and brand image.

Relevant marketing communication

Marketing communication helps move products, services, and ideas from manufacturers to end-users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. Advertising and sales promotion will continue to play important roles in the marketing communication mix

Integrated marketing communication

1. Clear

When writing or speaking to someone, be clear about your goal or message. What is your purpose in communicating with this person? If you’re not sure, then the audience won’t be sure either.

2. Concise

When you’re concise in your communication, you stick to the point, and keep it brief. Your audience doesn’t want to read six sentences when you could communicate your message in three.

3. Concrete

When your message is concrete, then your audience has a clear picture of what you’re telling them. There are details (but not too many!) and vivid facts, and there’s the laser-like focus. Your message is solid.

4. Correct

When your communication is correct, it fits your audience. And correct communication is also error-free communication.

5. Coherent

When your communication is coherent, it’s logical. All points are connected and relevant to the main topic and the tone and flow of the text are consistent.

6. Complete

In the complete message, the audience has everything they need to be informed and, if applicable, take action.

7. Courteous

Courteous communication is friendly, open, and honest. There are no hidden insults or passive-aggressive tones. You keep your reader’s viewpoint in mind, and you’re empathetic to their needs.

· Social media

· Blogs

· Email marketing

· Support

· Videos

· Discussion forums

· External complaint channels

Practice Active Listening and Follow Through.

Active listening refers to a pattern of listening that keeps you engaged with your conversation partner positively. It is the process of listening attentively while someone else speaks, paraphrasing and reflecting what is said, and withholding judgment and advice.

Customers are the lifeblood of any business. If you want your business to grow and stay healthy, you need to listen to whatever input your customers give you in their customer feedback. This will help improve your customer loyalty program.

Gathering feedback from your customers and leads have never been easier.

You can use any one of the following methods. Even better, use a combination of a few methods to make it as easy as possible for them to speak up and share their opinions with you:

· Surveys

· Focus Groups

· Observation

· Point of Sale

· Customer Service

· Social Media

· Communities and Groups

· Email and Web Forms

· CRM software

When they’re speaking — in whatever way — your job is to listen actively to them. You can’t simply give them an outlet and then disregard what they’re telling you.

First of all, ignoring customer feedback does you no good. You might as well save your time and energy. The whole point of seeking input from customers and prospects is to figure out how you can better deliver what they most desire, ultimately to improve customer satisfaction and service quality, and to increase customer retention rates.

More importantly, they’ll know you’re not listening to them and valuing their input when you don’t try to implement any of their suggestions. That will tell them that they don’t mean much to you beyond a quick buck or two, and they’ll start to lose trust in you.

That’s no way to make your customers fall in love with your brand.

Being a good active listener means that you first and foremost pay attention to what you’re hearing. Instead of trying to formulate a response or figuring out how to convince them that they’re wrong, just focus on hearing what they’re saying first.

Second, don’t be afraid to dig deep — it’ll help you understand what they’re telling you more clearly and it shows them you do want to know what they think and value their opinions.

So ask questions to clarify their statements. Paraphrase their comments to them and ask them to agree or correct you — e.g.,

Treat a Customer Like a Valued Partner with Two-Way Communication.

Human relationships are dynamic and ever-changing; your customer engagement strategy should be, too. With that in mind, let’s take a look at three things you should consider when your brand is looking to engage with audiences on a human level.

Humanization of communication

Effective Communication is supplementary to marketing. It makes a marketing campaign memorable and develops an emotional link between the marketer and the target audience. When a piece of communication is to the point, relevant, worthwhile, and compelling, it moves the audience — prospect — to the consumer.

Communication and collaboration are two of the most important aspects for any business to get right because companies who engage their workforce are proven to be more competitive, profitable, and attractive to future employees.

Two-way communication, by definition, is the interchange of information and ideas from sender to receiver and vice versa. Sounds simple, yet many companies still fail to establish effective two-way internal communication and don’t realize the damage it’s causing.

The challenge

In today’s modern world, every product, big or small, faces stiff competition, and having a prominent brand is critical. Your brand is more than just a logo or corporate identity, and it starts from within. If your people don’t know their own company’s story, customers almost certainly won’t either.

You need to motivate your people to get the best out of them and to do this, you must cultivate a working environment whereby each employee feels valued and is immersed in the story and culture of the company.

How two-way internal communication can help
Firstly, choose the right platform. Unlike, email, intranets, or over-engineered employee applications, a mobile app that is quick, easy, and fun to use will meet the expectation of the modern workforce

Leaders who understand the importance of communication – and you can’t lead without communicating well – engage employees with different types of content that strengthen the link between individual objectives and the overall success of the company.

Consistent, two-way communication encourages employees to take ownership and understand their ideas are valued – and detailed mobile analytics means you can measure and improve engagement, and introduce effective two-way communication.

Two-way communication is when one person is the sender and they transmit a message to another person, who is the receiver. When the receiver gets the message, they send back a response, acknowledging the message was received. The model looks like this: Two-way communication is essential in the business world.

Identifying audience issues is a key task in ensuring effectiveness in any communication strategy. What is the ideal audience for a particular communication? The audience may include everyone who influences or is influenced by the information being shared. For the most effective communication, audience size must also be appropriate given the information being shared and whether the interaction will be permitted. If organizations anticipate that employees will have any questions regarding a new and unique benefit offering or a new procedure, for example, audience size should be limited so that questions can be adequately addressed.

Listening to employee issues and concerns build loyalty and drive improved productivity.

The subject of managing organizational communication encompasses formal and informal communication throughout an organization, including communication to employees, with employees, and from employees to upper management. This toolkit reviews the basics of effective organizational communication, the importance of a communication strategy, the role of different communicators within the organization, types of messages and vehicles, training for better communication, and methods for measuring results.

Communication is a vital management component of any organization. Whether the purpose is to update employees on new policies, to prepare for a weather disaster, to ensure safety throughout the organization, or to listen to the attitudes of employees, effective communication is an integral issue in ineffective management. To be successful, organizations should have comprehensive policies and strategies for communicating with their constituencies, employees, and stakeholders as well as with the community at large.

The following communication topics are discussed in this toolkit:

The impact of effective and ineffective communication on the organization and its employees.
How to build an effective communication strategy.
The various constituencies are affected by the communicated information.
Measuring results.
How to select the appropriate audience for each type of message.
The types of communication methods used in organizations.

Conclusion:

From top executive to middle, bottom and company representative to buyer-seller partner Govt. agencies…as a whole to all stakeholders. As a whole internal and external flow of information is communication. When a concern succeeds in internal communication well then they keep it up with external stakeholders.

Human interaction is the most important aspect of any business venture. It heavily influences everything from productivity to sales revenue.

Communication is the heartbeat of sales and marketing Dynamic TECH and the Businessworld frequently changing ever, and to co-opt with it will require Mission Vision Strategic plan to keep ahead of your time to have sustainable growth.

Marketing means C's communications: Creative, Critical thinking Clients Company focus, Communicative Collaborative Committed Consistent Courteous Caring Challenger

PR Public Relation Marketing, and Communication the pillar of any business and organization to drive success and transform…grow

1. Sales and Marketing are the bottom line. CEO frames the policies with a board meeting, the information then pushes to the departmental BOSSES to disseminate and communicate the information throughout the organ. And TEAM leads get the management politics and target, GOAL

2. The flow of information from top to bottom alike HEART pump/push blood to the body and again pulled back… PUSH AND PULL… any blockage might cause stoke …communication and feedback all the same…any mistake in the flow of communication might incur loss…

3. Communication is indeed the heartbeat of relationships, it’s little wonder that most relations ... Such a skill set enables relationships to thrive, businesses

4. Communication is the HEART of business that infuses blood into the whole organ or body. Businesses consist of internal and external stakeholders to communicate with the right information on time.

5. Success and failure depends on how the company communicate… backbone

Confession and limitations:

COMMUNICATION IS A BIG and broader term. I just try to outline the very terms by gathering a few cohesive, impressive words only. Taking into consideration most are the common words and terms. Here is a limitation that to keep the post short I didn’t elaborate and explained most of the terms.

Topics: PR, Marketing, Communication