My main (major) subject matter is SEO content. How to create? Its importance in Digital
Social Media Marketing, Inbound and outbound Marketing Plus more…
All
you need to know about Content
Marketing. This is a continuation of my earlier post-
How do I Create SEO Friendly Content?
You’ve probably heard the content referred to as a demand generator and lead nurturer, but the role of
content in your marketing strategy
should extend to all stages of your sales
funnel.
From Post Images Infographics all are content.
So we have to curate its SEO and
content friendly in line with a marketing strategy to drive traffic, Lead gen, and drive sales…
Digital
World- it's especially relevant in digital
marketing. SEO Content Strategy Content Marketing playing an impactful role to
drive traffic paid or organic…
And
it was an adventure for me. I discover the amazing importance of SEO and Content in the Digital Marketing arena.
I was about to puzzle by experiencing that SEO
and Content dominating the whole world Politics, Economy, Govt., Corporate
whatever.
When
finding a justification of SEO &
Content…. Says that:
A
political Lead’s speech … budget, planning whatever is a sum total of content…
isn’t it?
Picture, Infographics, Video, Songs, Advertisement, PPC, Text Ads, Lead, Funnel, prospecting, phone call, Email, chat blab la all are content …
All you need to know about content marketing-
Why
SEO Is Actually All About Content Marketing
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit
together. Do they fit together? Are they
at odds with each other? If so, is it possible to force them together?
Neil Patel- the SEO expert explained why SEO and content marketing are
like PB&J. They go together. They just fit. They work well
together.
I have already been shared in my earlier post How
do I Create SEO Friendly Content?
Exactly why that
is — why SEO is actually all about
content marketing, and vice versa.
Today, in his DIGITAL Era of marketing SEO is the
most popular digital
marketing tool. That extremely helps in
improving the visibility of your website for the relevant audience as well as
makes the page rank higher on a search engine.
The modern approach: How To Be #1
With People S.E.O. (Set
Everything Once) – other than Ranking#1 on
Google.
Make SEO Your Door to Door
Salesmen! Curetting mobile-friendly content that HELPS you reach everyone’s
hand on Android and iPhone screens!! Rather you may say and to hands Salesmen
at fingertips.
Through the Search Engine, SEO became hands to hands Salesman a like the
then door to door one!
SEO
is a base ingredient. If we can just pour, curate accordingly that might
transform your business.
“Content
marketing is the strategic marketing approach to creating and distributing
valuable, relevant, and consistent content to attract and
acquire a clearly defined audience – with the objective of driving profitable
customer action.”
That way SEO
& Content Marketing Can Transform Your Business – And carrier
In this, all digitized
era, SEO is one of the most important factors we need to look at.
Nearly
about 70% of people like to use Google engines when they want to search for anything
on Google; it shows you the top best similar result related to your query,
which you can get the right information.
No matter to what extent
your business spreads out or what kind of
service you provide, you can always be benefitted from SEO.
Online presence is worth branding. And we can manage Brand
visibility across the market with SEO.
For an
increase in traffic, you need good SEO. But to get the traffic to spend time on
your pages and convert them into sales you need good content.
How to Create Your Content
Strategy From Scratch
As a
content marketer, part of your job probably includes constantly and consistently coming
up with content topics.
And not just any topics — you need ones that will resonate with
your audience and earn ROI for your brand or your clients.
But, if
you’re like most marketers, you are not a
never-ending idea machine.
We’re
all human. We can’t rely only on
our finite brains for infinite content marketing ideas — although we should
absolutely be pulling from our own creative geniuses within. But how do we
jumpstart these ideas in an effective, productive manner?
There are various SEO
marketing strategies used successfully. Various strategies using by Digital Marketing Agency, but with one single strategy, all
kinds of businesses won’t be fruitful. And sometimes it is necessary to create
a customized SEO strategy to transform a small business into a flourishing one
successfully. In this article, we will be discussing the importance of SEO in
today’s market and how a good SEO campaign can help make your business
successful.
1.
Better
brand recognition:
Once you are able to
implement the SEO strategies into your marketing campaign correctly, your the business will successfully reach thousands of people — more specifically 67
thousand every second. When you use SEO to market your products and services,
with regular updates and relevant posts you make your company services visible
to an expansive user base, which gives you an amazing chance to attract
prospects and make more conversions. It will easily establish a good
relationship between your company and your targeted customers.
2.
Generates
more and more web traffic:
Once with the fruitful
implementation of all these SEO strategies, your website is at the top of
Google search results, and you will see how dramatically your website traffic
will increase. SEO provides a totally organic way for all kinds of businesses to
reach the top. This also makes it easy for your brand to become trustworthy,
ultimately leading to loyal customers.
3.
Information
about customers:
Once you are equipped
with enough information about the needs, priorities, likes, dislikes you will be
able to create relevant content for them. With the help of social networking
tools at your disposal, you can gather important information about your
viewers in a very detailed manner. You can have a clear conception of their
age, location, needs, and wants. Later you will be able to design
your products and services accordingly.
4.
Increased
sales:
With the help of SEO,
the enhanced visibility of your webpage will highly facilitate you by
increasing sales. Consumers usually opt for the search results that appear on
the first page of Google. With an active online presence of your business in
search results, simultaneous delivery of engaging content, and better customer
support opportunities – an amazing path will be paved for your business to
reach the next level.
5.
Keep
the contents are always up to date:
A very vital part of
SEO or any influential tactic is to keep fresh all the content on your site
that can be done by adding more product pages and variations onto your
site or regularly updating your blog. This is the basic process to keep Google
regularly involved and interested in your site. Regular updating of informative
and high-quality content is very necessary to attract a number of customers.
6.
Establishing
trust:
Any professional SEO agency will culminate in a single viewpoint that sharing data about your domain
will help in establishing the expertise of the subject matter. Interacting on a
daily basis with your customers online and posting their reviews about your
service will help new customers rely on your service easily.
Summing up:
So now you know that a
good SEO strategy and its implementation in your business can immensely
increase your visibility and your sales too.
· YOU have to maintain some attributes:
· Your content should be of high quality, useful, and relevant.
· Your site should be easy to navigate.
· Your design should appeal to your target audience.
· You should focus on content and make searching for information easy...
· Most of these attributes, like being useful,
usable, findable, accessible, and credible map directly to SEO.
·
This is all about the optimization of BRAND.
Goals
to pursue through content marketing
You can accomplish a lot
with a consistent, relevant, and valuable content marketing program. But you’ll
never attain the results you want if you haven’t first identified your goals.
Making SEO A Game-Changer For Your Business
Content marketing is a numbers game.
Marketing is a
Numbers Game. For many
people, the scariest part of running a business is marketing and
sales. Rejection is built into the process, and the thought of it – even just
the THOUGHT of it – is a stressor that makes it hard to present a strong,
confident pitch
Marketing’s #1 challenge is generating leads to sales or profit or revenue. Let’s TALK and how
to…
In the sales world, it’s easy to get stuck thinking that more calls mean more
prospects and more prospects, ultimately, leads to greater sales.
Logic
dictates that this is true. So, why is this no longer the case?
While it’s tempting to think that more calls can lead to higher
sales, the industry itself seems to be rejecting this approach. Now, greater
focus is placed on nurturing high-quality prospects, guiding them carefully
through the sales cycle, and proving the benefit of the product or service
being sold through personalized approaches. Friendly and Helping approaches other than LEAD gen and Sales to create
is the modern concept- Focus on Retention & Loyalty-
Branding…
Retention Loyalty
Branding creates ongoing Fans referrals- a long-term relationship.
Content marketing is a long-term effort
In the mix of all other marketing strategies, content marketing is a strategy with
long-term rewards. Content marketing, in the digital marketing sphere, is used to develop ongoing relationships with
customers or clients through content that’s not directly promotional but also
valuable.
Content marketing helps your
brand stay relevant
Another good example is what an American hotel chain owned by
Hilton Hotels, called DoubleTree, did recently. DoubleTree is famous for its
chocolate chip cookies, which are served to guests at check-in. Apparently, the recipe is a corporate secret
that many people have tried to replicate but have failed miserably.
Make a genuine effort to create
meaningful and valuable content
Performance measurement
can show what has been achieved in a specific period and in some cases show the
efficiency of producing profitable income in real-time. As such, performance
measurements give an indication of what commercial actions have been successful
in the past and even currently. But future commercial performance is not based
on a straight extrapolation of a graphical line. The marketplace is in constant
dynamic motion that may be slow or rapid. Yesterday and even today’s answers
may or may not be suitable for tomorrow’s market situation. Commercial managers
must bear in mind that customer’s requirements change, established products and
services are superseded by new designs and technology changes, markets become
saturated, and competitors become stronger or weaker.
Producing a large amount of content is undeniably important for
becoming a better content marketer, but so is your timing.
Content marketing can lower your customer acquisition cost.
There are clearly many reasons to aim for that one big content
marketing campaign. But there's a lot to be said about optimizing your content
strategy for the long haul, too.
According to Larry Kim, one of the reasons WordStream is a
successful business is because their customer acquisition cost (CAC) is
so low. When I say CAC, I'm talking about the investment that's required to get
a new paying customer for your business.
How to align your content strategy with
your sales funnel
This is the first step into mapping your sales funnel to your upcoming marketing campaign.
We’re struggling to attribute content to revenue and carrier.
If you’re reading this, you probably know that SEO can help businesses
bring in new clients, increase cash flow, and encourage existing clients to
spend more money. But have you ever thought about how, as a marketer or a
consultant, SEO can help you market yourself, boosting your own career, connecting
you to people,
Convert Your Content Marketing to Revenue
How
to map content marketing into Revenue and carrier- this is the most important goal
to achieve.
Whether you are going to a scrappy startup or a leader at a large
company, it’s safe to say that a digital marketing strategy is essential to
your business's success. We live in a world where content marketing and digital
advertising is taking up an increasing amount of
market share. No matter the industry or a sector, companies large and small are relying on digital marketing to build
brand equity, develop closer relationships with their audiences, and drive more
sales.
How these companies accomplish these goals, however, obviously
varies. While much of the discussion today centers on things like predictive
marketing and voice search, one
long-standing yet extremely effective strategy is search engine optimization
(SEO). Even with the near-unlimited content on the internet, SEO can be a true
game-changer for your business. Done correctly, it can be the gift that keeps
on giving, providing you with higher brand awareness and a passive source of
warm leads for your business.
The Power Of SEO
SEO strategy as part of their overall digital marketing strategy…
But having said this, two of the most notable benefits are a stronger brand
equity and increased revenue.
Let’s start with stronger brand equity. One of the reasons
search engines are inherently valuable is because they provide extremely
relevant content to user queries. Companies or individuals that can target the
keywords their audience is using and deliver valuable, relevant content are
much more likely to stand out in the eyes of their audiences.
You and your company can do the same, so long as you have a
smart keyword strategy and create compelling content for your viewers. Even if
this is your first time hearing about SEO and you have no idea which keywords
you should use, optimizing content is something you can take on. What you want
to consider is which keyword phrases your ideal target is using that should be
getting them to your site.
SEO’s Money-Making Potential
Most often, companies don’t want to build brand equity solely
for the sake of brand equity. The ultimate objective is almost always monetary.
Luckily, SEO is perfect for this. One of the best parts of a comprehensive,
well-executed SEO strategy is that it can deliver a significant number of warm
leads to your business. Even better, if you are creating and releasing evergreen content, you can access a consistent source of new leads.
Most of the work that SEO does for you will be in getting
prospects in this awareness stage. To make sure your content is optimized for
awareness, focus on creating engaging content that answers the reader's
question. Someone in the awareness stage isn't necessarily looking for your
specific product or service, but if your post can answer their question, they
might just stick around.
You should also optimize your content to convert those prospects
who are further down your funnel. Embracing long-tail keywords and delivering valuable content about discrete
problems or issues in your audience’s lives can substantially increase your
revenue opportunities. In an era where we’re all busy and don't have enough
time, ranking highly for these keywords, while simultaneously delivering
stellar content, puts you in the best position to generate more revenue from
your audience without wasting any more of your time.
As potential customers approach the bottom of the funnel, they
already know about you, and they most likely already have a pretty good idea of
what they're looking for. Their searches get more specific, narrowing in on the
intricacies of the decision they have to make, which makes those long-tail
keywords even more your friend. For targeting any stage of the funnel, SEO will
offer you the most results if the content provides what prospects are looking
for while in their specific stage in the journey.
An Effective Strategy That Isn’t Going Away
Google receives over 40,000 searches, on average, per second on any
given day. This translates into 3.5 billion searches per day and at least a
trillion searches per year. To put it simply, search engines like Google offer
tantalizing opportunities for you to grow your business. Whether you are
looking to enhance your credibility in your industry, generate more revenue, or do something else, SEO can take you to the Promised Land. All it takes is a smart
keyword strategy, hard work, and being laser-focused on your ultimate goal.
Introducing The QTI Framework
In the end, it comes down to more than just SEO — it’s a reputation
management, or personal brand building, and it involves elements of SEO,
Content Marketing and Social Media. I’ve often wished there was a way to
integrate these three practices in a cohesive manner that’s effective and
long-lasting. So I took a stab at it by coming up with the QTI framework, which
weaves together, 3 key elements that are applied to all three:
- Quality — to
achieve a high ranking in search and high visibility in social media, it’s
imperative that information by you and about you be of the highest quality
- Trust — this
content, whether it’s a LinkedIn profile, a guest post, or a personal
blog must bear all the marks of a trustworthy source.
- Intelligence — This is
about working smarter, no
1. Quality
Quality is the foundational notion of any marketing campaign or
career. You must be doing excellent work and providing value to your clients or
employer, or you have nothing to market. To perform quality work, you have to
keep up with the industry, work very hard, and achieve measurable results. This
establishes your product — what you’re marketing to potential future employers
or clients.
2. Establishing Trust & Authority
Trust is king! Once you know your stuff and have that essential
foundation of quality, you must convince others that they can trust you. But
who should you focus on convincing?
If your audience won’t take you closer to your goals, it is of no
value to you. Posting cute kitten photos on Facebook may win you likes and
shares, but is practically worthless in building your brand as an SEO expert.
It’s much better to move people emotionally, add value, and offer assistance in
your business field of choice. Be a valued resource that they will treasure,
respect, and eventually do business with.
A few tips, once you’ve correctly identified your ideal prospects:
- Connect
with your audience
- Quality
trumps quantity (page views alone don’t matter, quality traffic does)
- Be
yourself, be authentic — and add value
- Be
generous and help without expecting anything in exchange; it will come
back over time
- Think
as a brand, act as a person; the human touch is very important
- Dive
deep into your areas of expertise
View every contact with others in the industry as an opportunity
to build trust. If you’re writing a guest post, a social media update, updating
your blog or speaking at a conference, show people that you’re an expert. Don’t
pitch — that’s a turnoff. Make them want to come back for more. Nurture
relationships with your readers and social media followers.
Each time a visitor arrives at your website or reads your posts,
comments or articles, ask yourself these questions:
- Are they interested in what they found?
- Did Do they do what you intended them to?
- Will
they convert into clients or offer you a job? If not, why not?
- How
can you improve things?
To do this really well, you must know who your ideal audience
is, understand them as individuals, appreciate their challenges and problems, acknowledge the way they
think (know their psychology), and know-how to influence them to do what you
want them to, thereby attaining your ultimate objectives.
When you do this correctly, you will be regarded by your audience
members as their trusted advisors. And this isn’t a one-time interaction.
My clients are great at running businesses, but not so great at
planning their digital marketing activities and online strategy. This holds
them back from achieving their full potential. To win their trust and establish
a relationship with them (Editor’s
note: Marketing Land contributor Rachel
Balik calls this “getting into the friend zone.”), I guide them through my blog posts and guest columns,
through personal meetings and consulting sessions, showing them that:
- With
better research, they can reach, engage, connect and influence more
people.
- By
understanding user intent, they can serve audiences better.
- By
knowing their people better, they can press the right emotional hot
buttons.
This helps develop trust — even before a formal client-consultant a relationship has been established.
3. Intelligence
The last element of the QTI framework involves working smarter to
achieve more at the same time, effort, or money.
Now that you’ve decided to focus on delivering high-quality
content, and know how you’re going to build trust and authority, you must be
able to accomplish this within a reasonable time with a modest investment. How
to do that?
A. Use The Right Bait
What’s the best bait? Whatever the fish want! Give your readers
what they want. Solve their problems. Meet their needs.
B. Forget “Word Count” And Tell Your Story
Many content marketers obsess over the right word count for a blog
post. Forget that. Just tell your story. Use as many words as you need to do it
well. My best posts on SEL are longer than 2,000 words, and they tell stories.
Those are the ones that convert into leads and paid SEO work. The “secret” lies
in using the stories to position yourself as a trusted advisor.
C. Capture All Your Good Ideas
Don’t let an idea escape. Trap it. Grab quotes, screenshots, URLs, or business development ideas for later reference. Evernote is a helpful app
for jotting down notes or bookmarking sites, and it syncs between devices so
you can expand on them later on a different platform if you prefer.
D. Be Smart About Creating Content
- Prioritize
your writing. Work to a schedule
- Set
aside limited time for research; when it’s over, start writing
- Ignore
distractions; don’t check email; mute your phone; then, write
- Keep
your blog post or article focused
- Decide
what’s the important message of your post — and stick with it
- Write
long first drafts; I often use only 25% of my first draft
- Stop
worrying about keywords and SEO. Write for your human readers
E. Resist The Temptation To Try To “Go Viral”
Beware “Top 10” lists. They often gain traction on social media
and are easy to skim through. But they rarely influence reader behavior or
make you a trusted advisor in their eyes. Additionally, that bigger audience
you’re reaching often isn’t the
right audience.
It’s okay to do these posts from time to time, to attract new
readers and get a burst of traffic. But make sure to use other content to stand
out from the crowd. Create helpful in-depth content that digs deep into your
areas of expertise, offers original or unique perspectives, and shares
viewpoints that will impact and influence your readers.
Conclusion:
SEO
content Marketing: Transform business by being #1 with people, hand to hand
salesman. SEO Content Marketing is the base ingredient that SPICE UP a
business into a profitable revenue-driving one. Online presence is worth
barding. And we can manage Brand visibility across the market with SEO. Goals to
pursue content marketing
1. The matter is Modern approach: How To Be #1 With People S.E.O. (Set Everything Once) – other than Ranking#1 on Google.
Now, greater focus is placed on nurturing high-quality
prospects, guiding them carefully through the sales cycle and proving the benefit of the product or service being sold through personalized approaches.
Friendly and Helping approaches other than LEAD gen and Sales to create is the
modern concept- Focus
on Retention & Loyalty- Branding…SEO is all about optimizing Branding Transforming revenues
2.
In
short: Friendly
and Helping approaches other than LEAD gen and Sales to create is the modern
concept- Focus on Retention & Loyalty- Branding…
Retention
Loyalty Branding creates ongoing Fans referrals- a long-term relation.
Content marketing is a long-term effort. In the
mix of all other marketing strategies, content marketing is a strategy with
long-term rewards. Content marketing, in the digital
marketing sphere, is used to develop ongoing relationships with customers or
clients through content that’s not directly promotional but also valuable
3.
That way SEO
& Content Marketing Can Transform Your Business – And carrier
Acknowledgments:
Recourses used out of
the following blog post…for reading more:
