Digital marketing SMART goals: What, Why and How to Optimize it |

Developing SMART goals is not rocket science

You don’t need to have a post-grad in business marketing to develop SMART goals that align well with your digital marketing strategy. Online and Google search is a HUGE Atlantic of Researches Articles Posts on these Niches. Try to refine your keywords to search for the right resources and information that guide you in the right direction… 

 

What, Why, and How to Optimize it? Assembling the all components of your marketing campaign to drive your revenue goal… the ultimate and at large…

 

This is not a game of quick brown fox jumping over the lazy dog. We must have to think about and take into consideration:

How to BEST Agile in a Changing Post-Pandemic & Ukraine Russia War

 

Be SMART Think SMART Plan SMART in all cases!!

SMART an acronym is a fact and its optimization is the center point of this post out of my very ongoing dialogue on Group Advertiser recruitment!

 

I don’t have any info about their Marketing Plan and Strategy. I am keen to know all about it!!

The marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized.

Optimization is the synchronization to make healthy syrup by combining it with all ingredients mixture. Setting a SMART goal can take your digital marketing strategy from a simple collection of tactics to one driven with purpose.

 

Why SMART goals are important in digital marketing?

Effective SMART goals can help marketing teams clarify their objectives, identify areas of improvement and create successful advertising campaigns. Using SMART goals in your marketing efforts may increase your overall revenue and improve customer relationships.

 

Digital Marketing is an amalgamation of many Tools Tactics and combinations of SEO Social Digital Email Branding Promotion Campaign Sales Advertisement BD CRM + more. So a decision must be taken aligning all sides into consideration 

So it will require an integrated measure to align with long and short-term goals and objectives too.

Keep a close grip on your marketing objectives, know your audience inside out, and stay rooted. 

A marketing team well-equipped with skills and supported top-down with the right resources can realize any goal you set for them.  

A goal is an achievable outcome that is generally broad and long term while an objective is shorter-term and defines measurable actions to achieve an overall goal. While different, the two terms are often used in unison when working on a project. This is because both are essential to planning and executing a project.

Plans entirely focus closely on an organization's long-term goals, which may take place over the next three to five years. Strategies handle upcoming or short-term goals that may happen shortly, usually within the year.

SMART marketing strategy under your organization’s long-term goals piecemeal to achieve… 

Objectives (Short-term) must be taken into an align with the light of long-term goals. To Identify areas of improvement you will require insights: 

Present KPIs data and future achievable improvement to drive. KPIs are numerical values that reflect the efforts of your marketing strategy. They also give you the information you need to make decisions that will help you make pivots when things aren’t going as well and help you celebrate all of the digital wins you’ll realize from your optimization efforts as follows:

1. Traffic from organic search

This KPI will give you an accurate gauge of the percentage of website traffic earned through organic search.

It's possible to attribute traffic flowing to your site generated by organic searches to your search engine optimization (SEO) strategy. 

2. Website or landing page conversion rate

Whether you've developed a dedicated (and great) landing page as part of your campaign or you're directing prospects to specific pages on your website, understanding how each is performing regarding conversions is essential.

Gaining a picture of your conversion rates and comparing these metrics to other pages on your site will help you identify potential weaknesses or capitalize on strengths. In doing so, you’ll be able to replicate this success elsewhere.

These metrics will also help you gain an understanding of how engaging, user-friendly, and value-driven your content is to target consumers:

·    Bounce rate

·    Average session length

·    Goal conversion rates: this is a metric designed to visualize when a prospect has completed a niche campaign goal such as subscribing to a mailing list or sharing a piece of content, among a raft of other activities, depending on your goals and aims

3. Cost per click (CPC)

CPC is a valuable digital marketing KPI as it offers a clear-cut pricing model that will help you to make your campaigns as effective and cost-efficient as possible.

This KPI will help you to visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.

The aim is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities. 

In this arena, here are two additional KPIs that you should track:

·    Cost per acquisition (CPA)

·    Customer lifetime value (CLTV)- this is the most important customer loyalty and retention FOCUSED factor that fosters long ongoing relations partnering with customers.  

4. Return on marketing investment (ROI)

As a data-savvy marketer, you will understand the importance of tracking the ROI for every one of your initiatives or activities. Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.

The higher the ROI means the campaign is achieving its goal. A solid ROI means that your campaign spending is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust accordingly.

 

For example- You are thinking of starting an advertising campaign on Facebook; you must select an objective first. Taking into consideration SALES is our PRIME objective.

KPI management is a process by which organizations monitor the performance of their metric goals and objectives against desired outcomes.

Five of the most common key performance indicators (KPIs)

·        Revenue growth.

·        Revenue per client.

·        Profit margin.

·        Client retention rate.

·        Customer satisfaction.

Conclusion:

Most importantly- to compare your campaign outcome is to measure the success with old performance. So it will require all old and new campaign data...

Set goals and stay focused

Set achievable and relevant goals before you start any digital marketing campaign. These could be related to ROI or other digital marketing KPIs and should align with your budget constraints and scope. As your campaign progresses, report on these metrics to see if there are any gaps or if each specific part of your campaign is performing well. These areas of opportunity can help refine your campaign or create an entirely new one that caters better to your audience.

Focus on the channels that work best for you

Focusing on fewer channels can result in a higher ROI. Identify the channels — such as social, SEO, PPC, or email — that work most effectively for your brand first. Then, think about how to reallocate your marketing budget in a way that maximizes your returns.

Test and optimize

Testing your marketing campaigns' work is the only way to know how well they work. Use variable tests to experiment with new copy, visuals, links, and more to narrow down what your audience responds to. Not only will testing improve current campaigns, but it’ll also give you a better starting point when launching new ones.

FOCUSED on Client retention and Customer satisfaction

Most Importantly- Marketing teams typically cultivate relationships with customers, because happy customers often recommend a brand within their social circles. You can use a SMART goal-setting process to evaluate your customer engagement protocols and inspire loyalty and retention the key to the long-ongoing partnering relationship with them. By reflecting on your customer service practices using a guideline, you can find new ways to personalize advertisements and conduct more successful sales events.

 

Facts:

Organic search is responsible for 53% of all site traffic, paid 15% [Study]

Key Points

·        According to Google’s Economic Impact Report, organic search is 5X more valuable than Google Ads.

·        Paid search is a good short-term marketing solution, but organic search creates long-term, compounding ROI.

·        Social media helps you build your brand, but organic search is what helps you target high-intent consumers.

·        Organic search doesn’t just drive qualified traffic and conversions, it also improves brand perception.

 

Retention ≠ Loyalty

Retention does not equal loyalty. 
A retained customer continues to buy from your brand. 
A loyal customer prefers to buy from your brand. They seek you out. They are your brand ambassador.

You can get people to come back and purchase again, thereby retaining them, but retention is a short-term strategy. It feeds into loyalty as a long-term strategy, whereby there is almost an emotional connection between the brand and the buyer.

 

SEO can deliver massive ROI. But, although digital marketing spending has steadily increased over the years, so have your options. As a result, online marketing dollars are split among various activities.

 

More Resources to read which I used to create this post:

https://www.wrike.com/blog/how-set-smart-marketing-goals/#How-do-you-set-realistic-SMART-goals-for-campaigns

https://coschedule.com/marketing-strategy/marketing-calendar-template

https://intigress.com/blog/digital-marketing/digital-marketing-smart-goals

https://www.indeed.com/career-advice/career-development/smart-goals-marketing

https://baba08.blogspot.com/search?q=customer+retention

How TO BE an outstanding performer ROCKSTAR unicorn in the job market

Digital Marketing has many variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills that must have won to be a rock star Marketer.

Getty image from online

This is a Happy NY'22 day 1 post ... wising a wonderful pandemic-free world. STAY SAFE IN YOUR CAREER MOVE TO EARN LIVING 

The corporate and online BIZ world is dynamic. MARKET IS NOT LIMITED TO A PHYSICAL PLACE DUE TO E-COMMERCE ONLINE MARKETING. A BORDER-FREE JOB MARKET TO COMPETE WITH THE WORLD OF TALENTS IS THE ISSUE.

TO BE AN UNICORN IN THE ATLANTIC OF DUNKIES IS TOO ROUGH AND TAUGHT

This is not a high JUMP to jump up over the maximum height. As a viewer, we always won in real-time how easy it was. Managing star performance should be sweat, behind the science right?

Hone your craft and practice, practice, practice.

How much rice out of how much paddy!

After all, we’re looking at the results. But don’t think I can just get out of their way and let them excel. They require just as much attention as everyone else.

Digital Marketing Executives are generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy. Assisting in the formulation of strategies: to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.

A digital marketing executive is typically responsible for engaging a brand with customers or clients via the digital space. Their main aim is to establish and manage the business' online presence. Typically, a digital marketing executive promotes products on online platforms and websites.

The Hard and Soft Digital Marketing Skills of Rock star Marketers

Realized that if I want a wildly successful career in digital marketing, these are the digital marketing skills I need. I cover both hard and soft skills, as well as why every marketer needs to learn Design Thinking.

For all the marketing jobs, digital marketing demands the broadest variety of skills. You have to be part artist, part scientist, part mathematician—and sometimes part magician—to succeed in a digital marketing career.

You only have to read a few job descriptions to realize that this field requires a potpourri of digital marketing skills. Here, for example, are just a few skills from a single digital marketing job description template:

• Digital data analysis
• Email preparation
• Coordination with the sales team
• Use video and picture editing software
• Problem-solving 

And that’s just a snapshot of a typical digital marketing job description! Makes you wonder if employers are looking for a real person … or a unicorn.

The reality is, digital marketing demands a wide range of both hard and soft skills. That’s why a digital marketing career isn’t for everyone. For example, you can’t just be good with words; you have to have a head for numbers, too.

But if you’re truly interested in digital marketing and you’re committed to a lifetime of learning, then you can definitely make it!

Rock Star! Two words that summon powerful images of a performer, someone with supercharged energy, and someone who is a bit edgy, yet loved by millions. It may be a term that is more associated with the music industry but the corporate world is always looking for its next rock star. Managers want solid performers who come to play their A-game every single day.

So what does it take to skyrocket to fame as a Rock Star in the workplace? Here are 10 steps that guarantee success. You don’t advance in your career because you do a half-ass job. You advance because you produce great results. Learn the fundamentals. Learn the basics until you consistently produce solid results.

Victories arise because you spend time honing your craft.  You don’t wake up one morning as a success. It takes time and is a work in progress. And if you don’t get it right the first time, look for ways to grow. Surround yourself with the right people to help you. Perfecting fundamentals is an essential foundation for your future advancement.

Challenge norms and break conventions. Come to the table with new ideas and don’t rehash the old ones. Employers are looking for skills beyond the basics. According to a 2010 Critical Skills Survey by the American Management Association, critical thinking and problem solving are valued traits in top performers. Managers want problem solvers.

Once you start performing, people will take notice of your presence, and then finally getting the title under your belt is a big task.

But, if you are determined to achieve that, then you will be working in that direction only and within no time you will be able to create a good impression on your employer’s mind.

Out of the common approach, everyone would like to wear a lot of hats in the sense that they simultaneously face a lot of different challenges and tasks, all relating to different areas within marketing.

But what are the most important features and abilities to have when working in digital marketing?

1. Analytical Capacity

ASSUMING AND GUESSING IN DECISION MAKES ARE GONE AND ALREADY BEEN OBSOLETE. THIS IS DATA- ANALYTICS-DRIVEN DECISION MAKING WORLD MANAGEMENT OF DECISION MAKING TO CO-OPT WITH IS A MUST…

2. Communication

Digital marketers seek to build a connection between brands and users. Understanding a brand’s target audience and knowing how to communicate with them convincingly is essential. The digital marketer is also responsible for maintaining the tone of the brand and for transmitting honesty and clarity at all times. Many brand reputation crises are nothing but simple communication failures.

Whether they have to explain a new strategy, share the results of a campaign, or give a presentation, strong marketers tend to be strong communicators. Being able to communicate well within your own team and with clients is both important when considering how to be a good marketer?

3. Writing

Whether firing off a social media post, writing a blog entry, or even just a simple, email, marketers need to have strong writing skills. Many marketers dabble in some form of written content creation, so being able to clearly and effectively write is an essential skill. This is also important for internal and corporate communications, especially when it comes to campaign planning and reporting. 

4. Visual editing

Video content and photos are all the key ingredients of a brand's communication strategy. Therefore, most digital marketers are expected to know at least the basics of video and image editing. This is especially key for social media marketers and content marketers.

5. Creativity

Technical skills are essential, but so is having that "spark" that helps create unforgettable campaigns.

In the end, much of the success in digital marketing is about capturing your audience’s attention from the competition, especially now that users’ attention is more divided among different platforms. Because of this, a good digital marketing professional has to be able to think outside the box and come up with creative and unique ways to communicate and solve problems.

6. Teamwork

Marketers rarely work alone. Whether you work in a team or department, or you’re the only marketing person in your organization, a marketer needs to know how to be able to work on a team. Even the sole marketer in a small business has to be able to work collaboratively with other departments to get their tasks done and accomplish their goals.

With a marketing department that consists of several people specialized in different disciplines like content marketing, SEO/SEM, audiovisual content, collaboration and coordination between everyone is absolutely essential.

7. Curiosity

The digital marketing sector is always growing and evolving. Marketers never know what new platform or trend they'll find next week like new technology, a meme that goes viral, an update to Google's algorithm, etc.

This is why perhaps the most important quality of a marketer is curiosity, resilience to changes, and the desire to continue learning. With this type of mindset, every day in the work of a digital marketer is a new professional adventure.

Final thoughts:

1. Listening DOES- FOLLOWING, QUCIK LEARNING CO-OPT Reliability AND work ethics Empathy Respectfulness Collaborative Creative innovative team playing go far and beyond crucial to driving success are the main features.
2. Managing my star performers should be no sweat, right? After all, they’re delivering results and exceeding targets. But don’t think I can just get out of their way and let them excel. They require just as much attention as everyone else 
3. Being a good marketer means being constantly on the move AND CONTINUOUS IMPROVEMENT. To learn new skills, take into account the goals of the company and strive to achieve them. Define performance criteria to competently demonstrate the effectiveness of your work. Attend thematic events, read the blogs of renowned professionals, and surround yourself with successful people to quickly become a real pro.

HOW the Collaborative TEAM WORKS as tools to drive SMART goal success

Two heads are better than one and if we work in tens, we don’t lose.

 

Over The decade, in this booming online social digital media marketing and remote workplace, the TEAMWORK and Collaborative team playing became new norms to transform a business in this agile dynamic world to keep ahead of the competition.

Marketing is a TEAM work.

Digital Darwinism: Survival of the Fittest in the Age of Business Disruption and agile Marketing. To transform and sustain in the market is the FOCUS of all. 

 

This is business to humans. Why future of marketing is business to humans?

The End HUMAN is the king of marketing.

HOW marketing featured the business to humans?

Marketing professionals are Human to customers are human: flesh and blood.

Numerous Tools, Tech, and apps are used in marketing by human hands. Ultimate drivers and game-changer HUMAN converts to LEAD sales… B2B B2C whatever

The marketing executives and customers both are human. Marketing strategy and customers= human convert to revenue. 

Human intelligence revolves around adapting to the environment using a combination of several cognitive processes. The field of Artificial intelligence focuses on designing machines that can mimic human behavior.

Marketing professionals are Human to customers are human: flesh and blood. Work ethics redefined its impotence and glory in this booming Information teach and online media age. This is not a one-sided issue. Employees have to come up to foster a working environment culture to nurture….

 

Another mile stone: Team collaboration is the prime face of any successful career and business.

 

The alike nut of a necktie or sailing nuts or hand together for a common goal to achieve fostering through harmonious friendly work environment in workplace as culture…  

There are huge team productivity tools and techniques. I am talking about the proven science of working together. From the primitive nomadic jungle and cave life to modern society transform through living and working together as a survival of the fittest law of nature.

All the same and that fit with today’s dynamic marketing too. What they are working for?

For a common GOAL of the company, they work together to achieve and drive crucial to success.

WHAT Goal?

SMART goal…

 A SMART goal is used to help guide goal setting. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely. Therefore, a SMART goal incorporates all of these criteria to help focus your efforts and increase the chances of achieving your goal.

 

My focus on a common mission works together to drive the company goal to uphold…

Is teamwork a soft skill?

“Like leadership, good teamwork involves a combination of other soft skills. Working in a team towards a common goal requires the intuition and interpersonal acumen to know when to be a leader and when to be a listener. Good team players are perceptive, as well as receptive to the needs and responsibilities of others.”

  

What kind of skill is teamwork?

“What are teamwork skills? Teamwork skills are the qualities and abilities that allow you to work well with others during conversations, projects, meetings, or other collaborations. Having teamwork skills is dependent on your ability to communicate well, actively listen and be responsible and honest.”

 

Is collaboration a teamwork skill?

“Collaboration skills, also called collaborative skills, are the skills you use when working with others to produce or create something or achieve a common goal. Collaboration skills aren't a skill set in themselves, but rather a group of different soft skills and behaviors that facilitate collaboration and teamwork”

 

Is being a team player a skill?

“Even if you work well on your own due to great self-management, being a team player is a valued skill for most jobs. The better you work with others, the more successful your team will be in achieving their goals. Employees often need to collaborate or work with others to complete tasks and projects.”

 

How do you explain teamwork skills?

“Teamwork is a skill that you can develop through regular practice. It refers to your ability to work well with others to achieve a common goal. A team player will always prioritize the goals of their team over individual interests.”

 

What are examples of collaboration skills?

“Collaboration skills enable you to successfully work toward a common goal with others. They include communicating clearly, actively listening to others, taking responsibility for mistakes, and respecting the diversity of your colleagues. Learn more about these skills and how to develop them.”

 

Collaboration skills enable you to successfully work toward a common goal with others. They include communicating clearly, actively listening to others, taking responsibility for mistakes, and respecting the diversity of your colleagues. Learn more about these skills and how to develop them.

What are examples of collaboration skills?

How to improve teamwork and collaboration

1.       Establish intentional leadership. ...

2.       Make change a positive step. ...

3.       Clarify roles. ...

4.       Create group problem-solving. ...

5.       Take advantage of project management tools. ...

6.       Let leadership change. ...

7.       Celebrate individuality. ...

8.       Be a model of behavior.

Why are collaborative skills important?

“Working collaboratively, instead of individually, helps improve productivity and gives employees a sense of purpose in the organization. It also becomes easier to brainstorm ideas to solve an existing problem or deliver the required work on time.”

 

What roles and responsibilities do team members have to ensure successful collaboration and teamwork?

In order to work well together, teams must:

·         Have a common purpose and goal.

·         Trust each other.

·         Clarify their roles from the start.

·         Communicate openly and effectively.

·         Appreciate the diversity of ideas.

·         Balance the team focus.

·         Leverage any heritage relationships.

 

The steps to a Business Transformation

1.    Strategy. An organization wanting to implement change will have a vision of what they want their improved business to look like. ...

2.       Establish leadership. ...

3.       Planning and scoping. ...

4.       Set up program management. ...

5.       Build resource. ...

6.       Execution. ...

7.       Integration.

What are 3 important skills for teamwork and collaboration?

1.       Trust. The American Psychological Association defines trust as “the degree to which each party feels that they can depend on the other party to do what they say they will do.”...

2.       Tolerance. ...

3.       3 - Self-awareness.

Empathy and nimbleness is the main soft skills for teamwork and collaboration BONDAGE. 

Why is a team dynamic so important?

“Team dynamics in the workplace are important because they impact creativity, productivity, and effectiveness. Since group work is integral to organizations, improving group dynamics can lead to better work outcomes, customer satisfaction, and an improved bottom line.”

 

Benefits of teamwork and collaboration

Increases productivity and efficiency: Collaboration allows individuals to focus on what they do best so that the entire team benefits. Each person has their own strengths and specialties that they bring to the team, creating efficiency and productivity.

FINAL THOUGHTS:

·        Work ethics is a must from both ends to foster a culture or working environment in the workplace

·         SMART goal

·         Collaborative team playing for common GOAL to get the works done