Why do I looking for a good working environment?

Looking for a new job, then I would say that assessing the work environment is a crucial step you shouldn’t skip.

Bosai- big life in short stature, Aquarium- big swimmer fish in a cage… due to limited space to grow up! Hunter Eagle due to freedom of the sky, Elephant due to an abundance of the jungle, Shark because of huge ocean… all due to space or environment

After all, this is the place you might be working at in the future and you wouldn’t want to be dragging yourself to work every single morning! You don’t like to be BONSAI or Aquarium inhabitants- a showpiece environment!  

A job, by the definition, is not necessarily fun, or enjoyable. Work is hard, brainstorming one.  In-Particular when it comes to a digital marketing position.

Dealing with work stresses day in and day out is hard. Learning how to find a balance in life between the stresses and pressures of work and life outside of work is hard. Learning how to offset this by creating a great place to work is essential for your sanity, your success - and the success of your business.

A pleasant working environment is worth more than a high salary

Job candidates value a good atmosphere in their future work more highly than a high salary. That’s the conclusion of two recent studies by Michael Page.

The results of two recent studies of the local labor market by Michael Page give a good indication of what companies need to do to attract candidates.

A comfortable working environment is more important than a good salary because a long-time career can be built in a healthy environment and a high salary can achieve with seniority and work performance. ‎

I think a comfortable work environment is more important than the salary, the conformable work environment will help you give110% of efforts, contribution, and creativity in delivering quality work and these are the things that will help you to develop your career within the company and get some advancement opportunities and more income and a high salary.

 Every year, the migratory/guest birds come far from Siberia, China, Mongolia, and other Himalayans in winter seeking refuge in the warmer climate of Bangladesh. This is a natural selection of a comfortable environment. So environment matters everywhere. Employees are human beings they flew to another healthy office culture well suited for him/her or comfortable working environment worth more...

The outcome of this post is one of my very recent job interviews one on one Skype, the question “What is your Salary expectation”.

My answer was, a job is more than a paycheck to me:

1. Scope of work to grow with the company growth and carrier development and ongoing placement to work for the same company (the Japanese Approach) 
2. Company Multi Culture- Multi-Talented TEAM: Collaboration and TEAM playing working environment 
3. Humanization process of HRM- the company looks after the wants to address: safety-security, Recognition (emotional attachment) of works where Honesty Integrity evaluate and judge

I am thriving to find an ideal culture for the lifetime ongoing placement. So I always stick to my dream job culture and environment as my first choice which is more than a paycheck to me!

The role of Digital Marketing Executive to Transform a Business

 

Hunter and Growth Hacker

The Transformer Change Maker Challenger Communicator Collaborator Creative and Critical Thinker Barnstormer Mover Performer of your business none other than a Digital Marketing Executive do…

First of all Digital Marketer is the bottom line that represents the company as a communicator with customers’ stakeholders; with all Major Social Media platforms Emailing Cold calling One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention.  They are the vocal outspoken brand ambassador and legal representative of your company in the market frontier -frontline soldier  

 

More insights and in-depth research on Digital marketing as a career in Bangladesh and its salary a comprehensive study on the matter conducted by me to better understand the market condition. The salary or compensation is too poor in comparison to the WW market.  

DIGITAL MARKETING: A two thousand crore taka market!

The demand for Social Digital Media skills and social media marketing pros is growing exponentially, and if a brand doesn’t exist on social media today, it is likely going to fall behind and lose out to competitors. 

 

The demand for social and digital media marketing has been taking momentum and has been getting focused in Bangladesh. Emerging new market, it will take time to sharpen up…  

The traditional job market in Bangladesh is mostly based on relation, nepotism, and partisan. Despite these some corporate houses have developed so far… especially private Banks.

Someone who can think creatively about how to bring our brand to life online, leveraging the power of data and the ability to amplify all we do across platforms with focused goals of growth and conversion. All of this has to be done in a way that aligns with your brand strategy, company couture.  

The marketing strategy should not focus solely on new customer acquisition. Following the 80/20 rule of marketing, we know that a majority of our business revenue will come from our most loyal fans.

Digital Marketing has so many variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills that must have to win to be the best marketer.

Always Take High ownership, Creative Critical Solution provider Challenger Performer Growth Hacker, responsible for own as well as the company's growth.

 

I BELIEVE IN ETHICS HONESTY and INTEGRITY and PROMISE TO perform Growth hacking with a positive Challenging passion

 

Your brand will soar on social media, on your website, and in your physical location (where applicable). WON all Mastery of a diverse set of skills: Educational ( Minimum bachelor) Technical Soft Hard Specialized skills for a niche industry, Managerial, Leadership, and Interpersonal Communication Skills as a whole

Marketing executives are the bottom line and the LEGAL REPRESENTATIVE of the Company to bridge relation GAP, to communicate with the Customers and all stakeholders as PR along with Promote Branding fostering LOYALTY RETENTION PARTNERING Referral to give the company a BRAND VOICE GOODWILL in the market

Secondly- Tech and BIZ world is agile and dynamic to co-opt with the changing Market. Marketing is data-driven Critical Creative Thinking and overall BRAINSTORMING one.    Marketing is some total of TEAMWORK- the outcome of SMART plan and strategy performance 

Thirdly- Professor Philip Kotler lastly added 5 "P" Purpose- Sales and Revenue which drive by the Marketing. Sales and marketing is the lifeline, lifeblood, HEARTBEAT that transforms the company.

Character REVENUE that infuses blood to the organ of any business- and ultimately about delivering solutions to these end most important issue in an industry that is critical- Marketing Strategy & LEAD! Strategies, Research, Plan, Team Building, and Educate Orientation Training to Implement Collaboratively by Do Following the goal is Sales- Drive Organic, Paid, Social Traffic prospecting to Closure. Sales and marketing are the bottom line and lifeblood to transform any business and I am a performer. 

Another most important- addressing the HUMAN wants/needs of employees motivational aspects...

Maslow's hierarchy of needs is a theory of motivation which states that five categories of human needs dictate an individual's behavior. Those needs are physiological needs, safety needs, love, and belonging needs, esteem needs, and self-actualization needs.

Maslow's theory presents his hierarchy of needs in a pyramid shape, with basic needs at the bottom of the pyramid and more high-level, intangible needs at the top. A person can only move on to addressing the higher-level needs when their basic needs are adequately fulfilled…they became creative at the top of the pyramid after getting recognition ... became HAPPY!

Digital Marketing is an absolute TEAM-oriented job. It will require at least 5 members to drive success. Collaboration Communication Empathy Friendliness culture/environment is a must.

One of the most important lesson that many leading companies have learned is that encouraging and fostering a work environment that is fun and that inspires employees to take joy in their work can reap enormous benefits. Happy employees are loyal employees, and loyal employees can do amazing things.

 

Happy Loyal employees partnering and won the spirit of the company  success by doing following company goals, ROIs, and KPIs  performance to transform and to drive revenue goal a success… the ultimate lookout 

 

The magazine is well known for its "Inc. 500," a list of the 500 fastest-growing small businesses in the United States. Inc. publishes far more in-depth stories than Fast Company which are far more useful.

 

Successfully start, grow, innovate, and lead your business, jobs today: Ideas, resources, advice, support, tools, strategies, real stories, and real jobs and business examples can be found online.

 

10 Reasons Why It Is Important Create a Happy Workplace

Happy employees are more productive than their unhappy peers- an Inc. article.

This is one of the keys to success for such industry leaders as Google, Apple, and software analytics giant SAS Institute.

Here are ten key reasons why creating a workplace and an office environment that people love is critical for your business:

 

1. Happiness has a multiplying effect

Happiness is contagious and, when encouraged, can spread throughout an entire company. Employees who take joy in their work make excellent role models for their fellow workers and encourage them to also take joy in their work.

2. Happy employees are successful employees

Employees who genuinely enjoy their work are more productive, happier, and more successful. This increases self-confidence and inspires greater performance and greater success for both employee and employer.

3. Happy employees have the right attitude

Unhappy employees have a negative attitude that can permeate their work and stifle job performance and creativity. Happy employees, on the other hand, have a positive can-do attitude that allows them to succeed.

4. Reducing stress increases productivity

Stressed-out employees are distracted employees. This can have a devastating effect on productivity. Eliminating stress and worry can lead to an instant productivity boost.

5. A positive work environment encourages risk-taking

Business is not about playing it safe. Business is about taking the right risk for the right rewards. Happy employees are more likely to take calculated risks, while unhappy employees are more likely to play it safe.

6. Happy employees support each other

Positive, fully engaged employees are more willing to support fellow workers and to provide positive support and encouragement for group projects. And happy employees are more likely to ask for support if it is needed.

7. Happy employees are not afraid to make mistakes

A supportive work environment encourages your team to learn from their mistakes rather than fear them. Mistakes can be a powerful learning tool that can lead to unforeseen success. Workers who are afraid to make mistakes will miss important learning opportunities.

8. Leaders lead by example

Managers who take real joy in their jobs - and encourage their workers to enjoy their work - inspire confidence, dedication, and loyalty. Leaders who set positive examples are a critical component of the success of any business.

9. Happiness inspires creativity

Innovation is the lifeblood of any business and happy employees are inspired, creative employees who will create the solutions your business needs to succeed.

10. People like to work with happy people

Finding joy in your work can yield enormous benefits by improving relationships between both employees and employers. Happy workers are more willing to work together for the common good, more likely to encourage company loyalty, and more like to encourage the strong team-building that is vital to your company's success.

Creating a work environment that is fun and happy is not easy. The more you try the bigger dividends it will pay.

 

ContinUOus improvement is matter, so ROOM FOR IMPROVEMENT depends on culture:

Tech and BIZ world is agile and dynamic to co-opt with the changing Market. Marketing is data-driven Critical Creative Thinking and overall BRAINSTORMING one.    Marketing is some total of TEAMWORK- the outcome of SMART plan and strategy performance. So continuous improvement through collaboration, ongoing job training, and team playing to keep ahead of the competition- survival of the fittest  

Digital Darwinism: Survival of the Fittest in the Age of Business Disruption and agile Marketing

To transform and sustain in the market is the FOCUS of all. 

 

·         TECHNOLOGICAL

Your IT systems, software, and automation will play a huge part in how you and your employees do your work every day, but you should also consider things like the temperature, lighting, and even little extras like music streaming or those essential coffee-making facilities.

·         PHYSICAL

The physical environment can have a drastic effect on both your staff’s engagement and wellbeing in the workplace. For example, your office furniture might serve a purpose, but if your chairs are threadbare, your décor drab, and have a lack of comfortable break-out spaces where your employees can socialize, the simple fact is you won’t enjoy being in your workplace.

·         CULTURAL

Growing a positive company culture is essential to growing a successful business. But it’s more than just casual clothes and pool tables; it’s that support company give to their employees to make their everyday lives – both inside and outside the workplace – that little a bit better every day.

·       Human-centric

Humans and machines can enhance each other's strengths. ... 

Artificial intelligence is becoming good at many “human” jobs—diagnosing disease…

The second wave of digital marketing was sparked by the rise of social media…

Today, the technology exists to help build a complete picture of each customer in…

With this kind of non-stop access, combined with consumer power in sharing…

In recent years, the importance of digital marketing has become paramount. ...

While allowing you to benefit from these state-of-the-art technologies greatly

This is most often accomplished through a combination of social media marketing and…

Ways that show you respect them and value them as human beings.

How should businesses create an effective digital marketing strategy without having to compromise human connections?

Social media interactions; Recognize the audience; Mix up old and new marketing strategies

 

What is human-centric marketing?

 

“Human-centric marketing is defined by brands that approach engaging their current and prospective customers via advertising and marketing tactics as whole human beings with hearts, minds, and spirits,” said Philip Kotler, author of more than 20 marketing books and father of a modern marketing strategy.

Human-Centered Marketing uses a combination of research, empathy, design-thinking, and an agile mindset along with creating business alignment across marketing, sales, product, and engineering because the humans on the inside matter just as much as prospects and customers.

 

ENCOURAGE REGULAR COMMUNICATIONS AND COLLABORATION

1.    Transparent & Open Communication

In essence, a transparent and open form of communication addresses the employee’s need to feel that what they have to say has value. It is what makes employees feel that they belong in the organization. Work then becomes meaningful because the employees know that what they contribute affects their affiliated organization.

2.    Work-Life Balance

There has to be some sort of a balance between work and personal life. In general, having that sense of balance will improve job satisfaction among employees because they will feel that they’re not overlooking the other areas of their lives that are, if not more, important to them than work.

3.    Training & Development-Focused

Tech and the business world is dynamic and agile. To-opt to the changing situation will require LEARNING or ongoing job tanning to keep employees ahead of time or competition in advance… Training and development refer to educational activities within a company created to enhance the knowledge and skills of employees while providing information and instruction on how to better perform specific tasks…It is important to note that training focuses on improving the skill level of an employee as related to their current job, while development has a more long-term focus ...

4.    Recognition for Hard Work

Recognition (emotional attachment) for Hard Work always plays a crucial role where honesty, work ethics, and integrity evaluate and judge. Recognition by promotion, award, or increments …

5.    Strong Team Spirit

As social beings, we naturally seek support from our peers and seek to belong to a group. Come tough times, the team should come together to deal with whatever problems are out there. This is where a sense of unity is evoked in the team and employees will no longer just feel that they’re working for themselves. They are now working towards something bigger than themselves and as a team.

Monster.com one of the leading job sites 10 signs positive workplace denotes:

1. Positive values

A positive mission statement outlines the goals and demonstrative behavior that exemplify the highest commitment to quality and service to each other, the company, customers, and shareholders. The company sets out to achieve its goals in ethical, honest ways with an elevated sense of purpose to improving the planet and humanity.

2. Relaxed and productive atmosphere

People enjoy coming to work and feel appreciated, acknowledged, and rewarded. Signs of fear, domination, bullying, sexual harassment, and intimidation are absent. Creativity, productivity, and thinking outside the box flourish.

3. Commitment to excellence

Employees give 200%. They strive to be the best and to deliver top-quality products and services. They take responsibility for their actions and decisions.

4. Open and honest communication

Everyone communicates in a cards-on-the-table manner, solving difficulties in a positive way. They don’t play nasty revenge games when given difficult feedback. Instead, they view feedback as an opportunity for growth.

5. Cooperation, support, and empowerment

Can-do, go-the-extra-mile and win-win attitudes are evident signs of workplace wellness. Employees have a sense of camaraderie, cooperation, and empowerment. Healthy competition exists without vengeful, spiteful backstabbing.

 

6. Sense of humor

Employees keep things in perspective, have fun, and laugh. Laughter generates endorphins, our natural antidepressants.

7. Compassion, respect, and understanding

Kindness and understanding prevail when employees face challenges such as accidents, illnesses, personal tragedies, and natural disasters. People will usually go the extra mile for others when they’re treated well and with understanding, compassion, and respect.

8. Flexibility

The company and its employees embrace change, accommodate new trends and technology, and incorporate new skills. They know if they don’t, the business will end up a dinosaur. As the saying goes, “Change is the only constant.”

9. Positive reinforcement

People need acknowledgment, appreciation, and gratitude to be motivated. Genuine compliments, rewards, bonuses, raises, promotions, and certificates of achievement are oil in the machinery. The company thanks employees regularly in these ways.

10. Emphasis on health, family, and environment

The company offers comprehensive health insurance, with weight-loss, smoking cessation, and substance abuse programs. The corporate cafeteria features a healthy menu, and the company gym is stocked with exercise equipment.

The company offers reimbursement for childcare and/or on-site childcare. The office itself features natural and recessed lighting with incandescent bulbs rather than halogen or fluorescent. The organization is environmentally aware by encouraging solar power and recycling.

Why I am looking for a good working environment?

 

A positive working environment encompasses a level of respect, empathy, and overall understanding between colleagues. These sentiments can also foster collaboration and help you feel heard and valued at your workplace.

Having a positive working environment is a great way to increase your work output. When you're happier, you may be more productive and more equipped to complete your tasks efficiently. This can also help you become a better employee, which leads to raises and promotions

As a consequence, a happy and caring culture at work not only improves employee well-being and productivity but also improved client health outcomes and satisfaction. In sum, a positive workplace is more successful over time because it increases positive emotions and well-being.

The most important aspect of having a good office environment is overall employee morale. ... Support: Having a supportive office culture allows bonds to grow between coworkers, making it a place your employees want to be. This starts with the company vision and trickles down from management to everyone else.

So important was this notion, that Malaguzzi defined the environment as the third teacher (Gandini 2011). Malaguzzi's third teacher is a flexible environment, responsive to the need for teachers and children to create learning together.

How the environment can be a third teacher?

The Environment as the Third Teacher

The layout of the environment promotes relationships, communication, collaboration, and exploration through play. Materials are thoughtfully added to the environment to promote creativity, thinking, and problem-solving skills, questions, experimentation, and open-ended play.

The learning environment or culture plays a key role in the ... https://www.indeed.com/career-advice/career-development/work-culture

 

World’s #1 Job site www.indeed.com career guide on career advice and career development and work-culture

What Is Work Culture?

When deciding where to apply for jobs, most people look for an atmosphere that affirms their goals and values through a healthy work culture. Every workplace has a unique culture that forms over time through the interactions of the people who work there. Work culture can influence individuals and vice versa, so it is important to seek out a workplace where you see the growth potential. In this article, we provide an overview of the elements of work culture and explain the importance of a healthy culture in the workplace.

Work culture is a collection of attitudes, beliefs, and behaviors that make up the regular atmosphere in a work environment. Healthy workplace cultures align employee behaviors and company policies with the overall goals of the company, while also considering the well-being of individuals. Work culture determines how well a person fits into their environment at a new job and their ability to build professional relationships with colleagues. Your attitude, work-life balance, growth opportunities, and job satisfaction all depend on the culture of your workplace.

What impacts work culture?

Work culture evolves based on the behaviors of the people within the organization, from management to entry-level employees. Company leadership sets the tone for company culture through its policies, benefits, and mission. Managers shape company culture from their hiring practices, where they can select applicants whose personal vision aligns with the healthy work culture. The physical environment of a workplace also influences culture, with many offices opting for an open floor plan, natural lighting, and the inclusion of perks such as in-office gyms and break room amenities.

Elements of a healthy work culture

Culture is a complex concept that constantly evolves in the workplace based on many elements. While some people may value a more traditional work culture and others want something more modern and fun, all healthy work cultures have many traits in common. Look for these signs of a prospering work culture when considering possible employers:

• Accountability
• Equity
• Expression
• Communication
• Recognition

 

Accountability

A balanced workplace enables people to feel comfortable enough to take credit for their ideas and their mistakes. Open accountability allows each employee to learn from challenges instead of avoiding them. Accountability fosters a work culture based on teamwork, open communication, trustworthiness, and responsibility.

Equity

Companies that treat all of their employees equally often have healthy workplace cultures. Every position within an organization has value and giving everyone opportunities boosts employee morale. Favoritism in the workplace is a sign of toxic work culture and can cause feelings of distrust and resentment between coworkers, making an equitable workplace environment essential for any positive work culture.

Expression

People are generally happier, more productive, and more focused when they feel able to express themselves in the workplace. If employees have some freedom in their style and how they decorate their workspace, that indicates a level of comfort within their work culture.

Communication

Open communication is critical for a productive workplace environment. Everyone within an organization must understand how to give and receive feedback, share ideas, collaborate, and solve problems. All teams have interpersonal conflicts sometimes, but a functional work culture will allow them to resolve issues and work as a team despite any challenges. Avoid organizations with a work culture where people feel unable to speak up about conflicts or concerns because there will not be much room for growth.

Recognition

Thriving work cultures recognize employee successes and reward people when they do well. Management in a healthy work environment will look for positive attributes of everyone on the team and encourage the use of their talents. Employee recognition ranging from regular verbal praise to competitive salaries can build a work culture of appreciation and mutual respect.

Importance of a positive work culture

People need healthy environments to thrive, and this is especially true in the workplace. The attitudes and behaviors that you interact with every day have an impact on how you feel both in the workplace and at home. A flourishing work culture influences all aspects of a business and the people within it.

Here are reasons why healthy workplace culture is important:

• Better hiring choices
• Employee happiness
• Employee retention
• Performance quality
• Reputation

Better hiring choices

Managers at an organization with a successful work culture know how to attract and select new employees who share their vision. You will likely be drawn to companies that share your values and the type of culture that you feel comfortable with. Healthy work cultures have like-minded professionals who are compatible with each other and work together toward shared goals.

Employee happiness

Your satisfaction with the culture at work directly impacts your happiness with your job. Thriving workplace cultures help everyone find meaning and pride in their work, while a toxic workplace culture could make even the most passionate employee unhappy at work. One of the most important elements of strong work culture is the balance between your career and personal life, and companies can contribute to the happiness of their employees by respecting their lives as a whole.

Employee retention

Good work cultures provide stability for talented employees and allow them to grow within a company, instead of limiting them to a particular role or success level. Happy employees typically want to stay at their jobs, making work culture the key to reducing employee turnover and connecting qualified candidates with long-term careers.

Performance quality

Employees who enjoy coming to work due to a positive culture will generally be more productive and produce high-quality work. The work atmosphere is a great motivator that encourages everyone to invest in their work, especially because prospering workplace environments recognize and celebrate hard work and success.

Reputation

Having a healthy workplace culture creates a positive, prestigious reputation for a company and the people who work there. An enjoyable work environment is an important asset for attracting talented people. Companies that have an uplifting mission that empowers their employees can create positive community relationships through them.

 

Workplace culture is the environment that you create for your employees. ... It is the mix of your organization’s leadership, values, traditions, beliefs, interactions, behaviors, and attitudes that contribute to the emotional and relational environment of your workplace.

In layman's language word culture refers to the mentality of the employees which further decides the ambiance of the organization.

Work culture is a collection of attitudes, beliefs, and behaviors that make up the regular atmosphere in a work environment. Healthy workplace cultures align employee behaviors and company policies with the overall goals of the company, while also considering the well-being of individuals

 

WHAT IS COMPANY CULTURE AND HOW DOES IT AFFECT A WORKING ENVIRONMENT?

 

Organizational culture outlines how an organization’s employees intermingle with each other and how they complete their tasks. The corporate culture revolves around beliefs, symbols, values, and rituals that oversee and rule the working style of employees present within a company.

Corporate culture is binding the workforce together. It also gives a direction for the corporation. If changes occur in an organization, the biggest challenge any business will face is a cultural change since the employees have become accustomed to how the organization is already carrying things out 

Company culture is an essential aspect of any business. Employees are much more likely to love and relish their time when they find themselves fitting in with the corporation’s culture. Employees will also be inclined to enjoy doing their job when they see that their values and needs are consistent with others. They tend to grow and improve their relationships with their coworkers, making them even more productive.

If an employee works in a company where they don’t seem to fit in and adjust to the company culture, they are more likely to get less pleasure from doing their work. Let us take an example of this scenario. Suppose an employee prefers to work independently and freely but happens to work for a corporation that stresses teamwork. In that case, that employee will be more likely to be less efficient and happy.

How does Company Culture Affect a Working Environment and Employees?

1.              Impact on Employee Performance

Exactly how does the culture of a company impact individual performance? A company’s culture should be widely communicated and strongly reinforced to deliver a competitive advantage. Every one of the employees must share their beliefs and values.

In an organization where the culture is strong, the employees feel valued. The staff enjoys the control they have over their jobs. They don’t feel powerless. Whether by working at home or selecting their projects, employees who feel valued can make decisions that help achieve a much higher level of performance.

2.              Impact on Employee Satisfaction

Positive company culture can ensure that its employees are satisfied with their occupations and loyal to the company. This can be tremendously beneficial to a company that has a competitive hiring atmosphere. Employees are more interested in becoming a part of, as well as staying with, an organization where the company culture promotes employee development offers flexibility, and supports a work-life balance.

By improving and working towards employee satisfaction concerning a supportive and strong company culture, there can be a drastic decrease in recruiting, training and hiring expenses. At the same time, it will improve the morale of employees and increase profits.

3.              Impact on Employee Engagement

In companies that have good communication practices, employees know that their ideas and opinions will be welcomed. If employees feel that they have been heard, they do not carry a resentment, which eventually leads to negative morale, absenteeism, and termination. Communicative company culture will lead to innovation, greater participation, and creativity in the organization. Once an employee is hired, educated, and oriented to the organization, they feel energized, supported, frustrated, and undervalued. When employees feel valued, they are more willing to be enthusiastic, involved, and engaged.

 

Leading Professional platform LinkedIn.com finding on 50 Categories for Assessing Organizational Culture by expert Stan Garfield…

Organizational culture outlines how an organization's employees intermingle with each other and how they complete their tasks. The corporate culture revolves around beliefs, symbols, values, and rituals that oversee and rule the working style of employees present within a company.

A great organizational culture is a key to developing the traits necessary for business success. And you’ll see its effects in your bottom line: companies with healthy cultures are 1.5 times more likely to experience revenue growth of 15 percent or more over three years and 2.5 times more likely to experience significant stock growth over the same period. Despite this, only 31 percent of HR leaders believe their organizations have the culture they need to drive future business and getting there is no easy task — 85 percent of organizations fail in transforming their cultures.

This is a comprehensive guide to making culture a major strength of your organization, from what culture is and why it’s important to a roadmap you can follow to create a culture that delivers results time after time.

What is organizational culture?

Organizational culture is the collection of values, expectations, and practices that guide and inform the actions of all team members. Think of it as the collection of traits that make your company what it is. A great culture exemplifies positive traits that lead to improved performance, while a dysfunctional company culture brings out qualities that can hinder even the most successful organizations.

Don’t confuse culture with organizational goals or a mission statement, although both can help define it. Culture is created through consistent and authentic behaviors, not press releases or policy documents. You can watch company culture in action when you see how a CEO responds to a crisis, how a team adapts to new customer demands, or how a manager corrects an employee who makes a mistake.

The importance of culture to your company

Organizational culture affects all aspects of your business, from punctuality and tone to contract terms and employee benefits. When workplace culture aligns with your employees, they’re more likely to feel more comfortable, supported, and valued. Companies that prioritize culture can also weather difficult times and changes in the business environment and come out stronger.

Culture is a key advantage when it comes to attracting talent and outperforming the competition. 77 percent of workers consider a company’s culture before applying, and almost half of employees would leave their current job for a lower-paying opportunity at an organization with a better culture. The culture of an organization is also one of the top indicators of employee satisfaction and one of the main reasons that almost two-thirds (65%) of employees stay in their job.

Salesforce puts corporate culture front and center and has experienced incredible growth throughout its history. Marc Benioff, Salesforce’s founder, and CEO established philanthropic cultural norms that have guided the company over the past two decades. All-new Salesforce employees spend part of their first day volunteering and receive 56 hours of paid time to volunteer a year. This focus on meaning and mission has made Salesforce one of the best places to work in America according to Fortune, and it hasn’t compromised profits either: Salesforce’s stock price has surged year after year at an average of over 26% annually to date.

 

Conclusion:

·        A pleasant working environment is worth more than a high salary

·        Marketing is data-driven Critical Creative Thinking and overall BRAINSTORMING one. TEAMWORK- the outcome of SMART plan and strategy performance to drive a common goal. Creativity starts after fulfillment of needs... recognition 

·        The environment creates happy employees and they are successful employees with a positive attitude.  Happy employees are loyal employees, and loyal employees can do amazing things by going far and beyond for the success of the company

·        A positive work environment encourages risk-taking,

·        Happiness inspires creativity, it’s the gateway to the ongoing development

·        Employee retention Loyalty Partnering Leadership comes through the positive environment and environment is the third teacher… that they learned from the environment 

Acknowledgments:

Thanks, Google search enabling me to research this post. I have been trying to cite and place before you the insights from the best jobs and social media sites, Magazine- monster.com, indeed.com, linkedin.com, inc.com, michaelpage.com PLUS more… online pictures++