Why I am the best digital marketer

 

PART- I

This is not a one-sided matter! Two hands to come together to make a CLAP!! Best Marketer Needs Best Scope/Ground TEAM and working environment to give the best performance

 

Hi, Hiring Manager/Employer /Advertiser/Readers/Followers!

Thriving to hunting a Social Media Marketing, Digital Media Marketing, SEO Content Marketing, Email Marketing, SEO Marketing, Business Development- Strategist, Branding, Sales consultancy, and Startups support situation …

 

The common and most important FAQs in the job posting or the subsequent interview question is- introduce yourself or why you are best… alike. To this end, this post is dedicated to Employers and Hiring managers to present before them…as my answer which I may attach the post link for their visit here: 

 

Abstract:

Organizational and LEADERSHIP agility is the key to success

For many successful companies, agility is now the 'de facto' working practice which underpins the way everyone in a company approaches their work, and the way they interact with their colleagues to achieve goals.

Flexibly and adaptability I might say as agile skills or Management.

The business and Tech world are dynamic and agile. To EVER LEARN the trends and co-opt with I am passionate to pro-follow 

One of the most exciting and challenging things about leadership is that it requires mastery of a diverse set of skills.

·         Educational Skills

·         Technical skills,

·         Specialized skills for niche business or industry,

·         Managerial, Leadership, interpersonal skills—

·         Communication Skills, written and spoken 

·         And the list goes on… and on…

 

One set of skills that are often overlooked but vitally important is what’s known as soft skills. Soft skills are closely tied to the personal character traits with their DNA and qualities each of us has. They are part of who I am, generally encompassing attitudes, habits, and how I interact with others.

Soft skills are much less tangible than hard or technical skills, and they aren’t learned through education or training. I have developed them through experience and concerted effort—and it’s some of the most important self-development I can do as a leader.

I am a "book smart and street smart"- true seasoned professional having a virtual remote working and all skills and tools set in place.

 

I LIVES AND BREATHS IN, OBSESSED INTERACTIVE SAVVY SOCIAL Digital MEDIA MARKETER, A challenger, and TRENDSETTER  

 

My educational and professional life greatly influences the following 5 great Personalities and Mentors. I am a fellow follower:

1.      Professor Dr. Muhammad Yunus is a Bangladeshi social entrepreneur, banker, economist, and who was awarded the Nobel Peace Prize for founding the Grameen Bank and pioneering the concepts of microcredit and microfinance, and social business. Dr. M. Yonus is my cousin’s son by relation – NEPHEW. We are from the Same Village and birthplace. From the boyhood I was influenced by Dr. Younus.

 

2.      Masaaki Imai (今井 正明) is a Japanese organizational theorist and management consultant, known for his work on quality management, specifically on Kaizen.

WONED Key Training to Credit: • PBAE-1 Entrepreneurship Scholarship Training course On Management & Quality Control from AOTS, Tokyo Japan: April- May 1990, and Prof. Masaaki Imai was my direct course Teacher and I am a direct Student of his class on KAIZEN. AOTS gifted the book Kaizen which is my source of “Continuous Improvement is the Key to SUCCESS”

 

3.      Charles Thomas Horngren was an American accounting scholar and professor of accounting at Stanford University, known for his work in "pioneering modern-day management accounting”. Management Accounting was my Masters Major subject which plays an important role in practical and professional Project Profile creating and decision making.

 

4.      Abraham Maslow. 1908-1970. Maslow often referred to as the father of modern management psychology, is best known for motivational theory.

5.      Management Thinker: Philip Kotler—Father Of Modern Marketing and a foremost expert on strategic marketing. He was named the Founder of Modern Marketing Management in the Handbook of Management Thinking.

 

Note: 4 & 5 were my honors subsidiary subjects. Other than my Managerial track, about 10 years, I was been a TEACHER/LECTURER with University College Honors in courses along with ICT and Accounting too. 

Kotler said that “Purpose” is very important like the other 4P’s product, place, price, and promotion. Lately added that the 5P’s. “P” Purpose of most businesses is to earn money that is revenue through performance. Business is going concerned in Accounting. I am a performer to transform your business do-follow goal to money the REVENUE! 

 

Character REVENUE that infuses blood to the organ of any business- and ultimately about delivering solutions to these end the most important issue in an industry that is absolutely critical- Marketing Strategy & LEADING!

 

LEAD Strategies, Research, Plan, Team Building, and Educate Orientation Training to Implement Collaboratively by Do Following the goal is Sales- Drive Organic, Paid, Social Traffic prospecting to Closure.

Working SMARTER for a common goal it requires and demands:

• An entrepreneurial mindset of SELF-STARTER,
• Clients and business-focused calm, consistent, sense of urgency do-follow goals, deliverables and works to be done,
• Adapt and co-opt with the new situation as an ever learner- matters.

•  

Strategies Matrix LED -Strategies and Matrix is always based on facts and figures, analysis, analytical tools, data comes first other than gauge …

 

I have visited Japan USA UK and 20+ other countries of the world- I always think global VISION & MISSION indeed…

On the contrary- I can outline why I am the best out of my exceptional background. 

For more...

 

PART- II

With a core skill set valued by all or in common:

The best digital marketers are in tune with customer behavior online in their respective industries. I can watch customers closely online and seek to meet them where they are with paid digital ads and website content.

Within digital marketing, marketers frequently manage both paid digital media (digital advertisements) and owned digital media (company websites and social media pages).

Although the technical skills and soft skills will vary depending on the position, there is a core skill set valued by all or common. Digital marketing, in general requisites I have expertise with web platforms, strategy, simple design, and traditional marketing oral and written communication skills set.

 

A Communicator

Marketing is a form of professional communication since it consists of communicating to the public why they should buy or otherwise engage with whatever is being marketed.

IN form of writing, from crafting ad copy to creating scripts or phone conversations. Creating multimedia campaigns, understanding design, and having a general sense of who the end-user is and what they want. 

Verbal communication is important as well, both for positions that involve speaking directly with potential buyers and those that do not. Since marketing is often a team effort, marketers must be able to communicate effectively within their own team and within their company.

• Collaborating with designers to create logos
• Composing concise promotional copy
• Composing marketing emails
• Composing direct marketing communications
• Constructing consumer surveys
• Developing rapport with clients
• Interviewing sales staff to gauge customer responses to brands
• Listening
• Proposing new products and services
• Sales
• Selecting and training brand ambassadors
• Soliciting feedback from customers
• Storytelling
• Writing reports
• Writing executive summaries
• Writing press releases

 

 

Social media User

 

Brand management and a digital presence are an essential part of nearly any modern business. Social media platforms provide a company with the opportunity to gain attention and build brand loyalty with consumers with no outside spending required. I have been engaging and active in common social media platforms users with Strong social media skills. I can keep the presence that is valuable in the marketing department as they allow a brand to optimize their social media presence for maximum effect Content management systems

• Social media Page management and Pages admin supports
• Social Media posting, Interaction with fans to drive traffic and prospecting
• CMS or through Pixel, Site traffic tracking, conversion, and bounce rates, etc.

Most corporate sites are built on the back of a content management system that facilitates easier updating of the site’s content. Although not all companies will be using the same CMS options and demonstrating knowledge with using CMS signals to a potential employer that I am able to adapt to working with a CMS or through Pixel, Site traffic tracking, conversion and bounce rates etc.

 

Analytical

Huge data driven plan and strategies, I won/know how to collect huge amounts of information, and properly analyzed to interpret the results. To creating and implementing effective campaigns - and I can use these numbers to demonstrate to clients exactly how much difference the services make in terms of company bottom line.

• Assessing the Effectiveness of Digital Marketing Campaigns
• Attention to Detail
• Compiling Target Lists for Email Marketing Campaigns
• Controlling Costs Per Lead Generated
• Evaluating New Technology Tools for Digital Marketing
• Following Emerging Trends in Digital Marketing
• Generating Reports for Management Regarding Digital Marketing Activity
• Analytics Software (Google web Master Tools, Analytics, and other apps)
• Negotiating Digital Media Packages
• Project Management
• Industry Research
• Selecting the Optimal Online Media for Campaigns
• Tailoring Marketing Pitches Towards Target Demographics
• Tracking Consumer Reactions and Conversations within Social Media

 

SEO (Search Engine Optimization)

 

I can make web content more appealing to search engines, such as Google, Bing and Yahoo. Due to COVID-19 Pandemic LOCKDOWN people using SFH (Search From Home) Local SEO behavior and search engine algorithms are continually changing, SEO must constantly change, too. I can help the company easy to do so will not hire SEO experts to more generalized marketing staff.

 

Know the basics of SEO, so I can understand what my teammates are doing.

• Developing Online Marketing Strategy
• Google Analytics
• Search Engine Marketing (SEM)
• Search Engine Results Pages (SERPs)
• Keyword Research
• Recognizing Seasonal, Daily, and Monthly Trends in Viewer Traffic
• Page Authority
• Domain Authority
• Backlink Strategy

 

A Website Developer

 

I am not an expert to do the digital design work to create a visual ad, website, coupon, or another element. But I have a basic understanding of web and graphic design coding and software.

 

Basically able to lean But I do have a basic understanding of how these images are created, and I should be able to discuss visual design ideas in order to participate in the work of the team. The same goes for coding, and being familiar with basic HTML, so that I can discuss ideas with teammates fluently.

• CANVA, infographics, simple Design Editing Images Videos, Lead Magnet
• Grammarly and Hemingway Editor for spell and grammar checking 
• Creativity ideas
• CSS (Know How)
• HTML (Basic)
• JavaScript (Know How)
• Structuring Test or Beta Digital Marketing Initiatives
• Supervising Creative Staff
• Website Testing
• Website Responsiveness

A Content Creator

Text-based, image-based, video, or even audio, as in podcasts- I can make sure that content production engaging, professional quality, and on-message.

Knows Blogger blog and around WordPress theme, and other content management systems. Understand video editing and know which medium will make my message stand out.

• Composing Company Releases to Stimulate Blogger Activity
• Composing Email Marketing Pieces
• Countering Damaging Brand References in Social Media
• Cultivating Relationships with Bloggers
• Editing Content
• Pitching Digital Marketing Proposals to Internal or External Stakeholders
• Planting Stories within Social Media
• Producing Promotional Videos
• Storytelling
• Content Management Systems (CMS)
• Writing Copy for Ads- Face BOOK and Goggle Ads Manager certified.

More Digital Marketing Skills

• Google Ads- Certified
• Face Book Ads- Certified
• Google Adsense- Publisher
• Customer Segmentation
• Differentiation
• Ability to Meet Deadlines
• Adaptability
• Collaboration
• Conducting Meetings
• Decision Making
• Multitasking
• Organizational
• Presentation
• Problem Solving
• Taking Initiative
• Teamwork
• Thriving in a Results-Driven Role
• Time Management
• Verbal Communication
• Working Independently
• Although both multi and omnichannel communicator- selling across multiple physical and digital channels, Content Marketing and digital marketing landscape...
• WordPress
• Aheref
• HubSpot
• Moz Pro
• SEMrush
• MailChimp
• Directory Listings
• PPC Bidding

 

A Public Speaking

When coming up with a new campaign or marketing initiative, I know to pitch my ideas to my clients or colleagues by making a presentation at a meeting. Some forms of marketing also involve making presentations to large groups of potential buyers. I am comfortable speaking in front of groups and be able to handle questions on the spot and manage presentation software, such as PowerPoint .

• Attention to detail
• Conducting focus groups
• Demonstrating products
• Educating sales staff regarding brand viability
• Facilitating focus groups
• Facilitating meetings and discussions
• Leadership
• Pitching marketing plans to group
• Presenting to groups

 

An Analytical Thinker

Marketing requires a lot of research-based analysis to determine what the audience wants and needs, and a lot of careful strategies crafted around that analysis. Marketers often have to change course based on new information, and I can able to draw logical conclusions based on data and other information received.

• Analyzing consumer survey data
• Analyzing consumer demographics and preference
• Applying principles of differentiation to marketing plans
• Applying principle of segmentation to marketing cases
• Applying strategies for targeting to marketing projects 
• Calculating appropriate retail pricing for products
• Completing analyses of competitors / competitive analysis
• Conducting market research
• Conducting media research
• Conducting SWOT analyses
• Critical Thinking
• Defining target audiences
• Devising marketing plans
• Evaluating the validity of research
• Financial analysis
• Monitoring industry trends
• Planning promotional events
• Planning distribution of products
• Quantitative Skills
• Researching and selecting media outlets for advertising/promotion
• Retail site selection
• Solving marketing problems using qualitative analysis
• Statistical skills

 

A Creative Passionate

Marketers need to be able to think of new and exciting ideas to appeal to their clients and to the target demographic to keep from becoming stale. From having an eye for design to coming up with amusing concepts, the ability to think outside the box is crucial.

• Aesthetic sensibility
• Brainstorming themes for advertisements
• Developing concepts for new products
• Devising press releases
• Devising rewards and loyalty programs
• Evaluating product packaging options
• Event planning
• Writing advertising copy

 

A Negotiator

Negotiation is an undervalued skill in marketing. From negotiating with clients on budgets, timelines, and expectations, to working with designers and vendors, the ability to drive a hard bargain is a big part of success as a professional marketer.

• Cutting costs
• Evaluating advertising proposals
• Evaluating the effectiveness of advertising campaigns
• Evaluating the performance of agencies and contractors
• Influencing others
• Managing budgets
• Negotiating rates and terms
• Results-oriented
• Setting prices to maximize profit and sales volume

Know how Stress Management

Marketing is one of the most stressful careers options you can choose; deadlines are demanding, and many things can go wrong at the last minute. To be a good marketer, you need to be able to handle stress without panicking.

• Conforming to deadlines
• Organizational skills
• Problem-solving
• Processing criticism about campaigns
• Resiliency
• Responding to threats to brands
• Time management

 

Technology

Finally, technology skills are essential for your success. From using project management software to track the progress of a key campaign to using analytic programs to measure the success of social media campaigns, comfort with complicated suites of varying programs is required. You'll also likely be required to use certain systems to create marketing campaigns, depending on how digital and/or mobile your marketing will be.

• Determining keywords for search engine optimization strategies
• Developing social media strategy
• Email marketing
• Facility with customer relations management software
• Manipulating statistical packages
• Microsoft Excel
• Reviewing websites for examples of promoting products/services
• Utilizing presentation software

 

PART- III

For more in-depth, I would like to present before you in different format about my skills for better info and perusal as under: 

I am come here with the soft skills, and Hard Skills that I can manage to do a great job to bring the changes

Here are 10 soft skills 10 Hard skills that I’ve indeed:

1. Curiosity

I love it when we get an employee, a customer who wants to learn more.

There are so many aspects of digital marketing, so many little niche areas, and craving more knowledge about how it all fits together truly makes you better at whatever your role is.

2. Tenacity

I don’t give up easily, ranking a site (although least understands) and an update crushes me.

 

May pitch ideas that get rejected, I may be called in to help figure out why a site isn’t doing well.

 

Every day there’s something new, and that’s what keeps it all interesting- an ever learner to co-opt with the situations

 

3. Willingness to Listen & Learn

I have been wrong so many times it’s crazy. My employees know to argue their points with me if they think I’m wrong, and I’ve learned to really trust what they say.

I’ve had clients give me instructions that I don’t think will work out but I try them, and I’ve been surprised quite often. Thinking you know everything means you don’t have the opportunity to get better.

4. Adaptability

With my team, assignments can vary from month to month, depending upon the company client roster.

They might be working on a finance client for one month then they’ll need to switch up to a travel client. They may need to pitch in and help someone else out on a client they’ve never worked on.

First maybe started into technical SEO, content writing, and PPC all at the same time or else. I always a passion chance that I’ll need to do something else or extra so I might as well am prepared for it.

5. Ability to Multitask

There are always a ton of things going on at once in digital marketing A-Z

I always want and love to read the latest articles, see the latest relevant tweets, do my job, figure out how to do something in a different way that saves time, does reports, etc.

6. Empathy

Digital Marketing is absolutely a COLLABORATIVE TEAMWORK. Being able to see things from someone else’s point of view, and understands why someone thinks a certain way. Empathy is so much important to foster a friendly TEAM WORKING environment.

7. Getting Along with Others

I have worked with many difficult people who had trouble getting along with anyone.

Here’s the hard truth: no one wants to work with someone who’s impossible to be around.

In the digital marketing world, there’s someone who can replace you in your role. All it takes is a bit of training.

Client-facing or I can do a lot of collaboration with other teams, I am easy to get people to listen to me because I am peoples minded to listen FIRST to conflict resolutions to manage the works to get done.

8. Strong Work Ethic

Obviously, I need this in my career. I can go with frustrating and tedious work at times. Go far and beyond time schedule, weekend, or week day’s overtime to get the job done.

When marketing fails, it can be extremely difficult to start over. I will encounter lots of roadblocks in some form or another so it’s critical to keep trying and I am a serious CHALLENGER not give up.

9. Honesty

One of my pet peeves is when someone can’t admit to a mistake. I’ll always be found out.

People say completely crazy things. With so many people available to replace me, not being honest is ridiculous.

Digital Marketing is a multi-task works. In a TEAM or Digital World self-management is a must. Supervision is costly and masterminds egoistic emotional issues. SELF-STARTER Minimal or no supervision to be my own boss…

I think and believe that “Honesty is the best policy”

10. Being Able to Say ‘I Don’t Know’

I don’t know why this is so difficult, but it seems to be.

I admit that I don’t know anything. If I don’t know anything I want to dig in and figure it out. I don’t find it embarrassing to not know everything.

I’ve never thought less of anyone who admitted to not knowing something. With so much information thrown at us constantly, it’s impossible to keep up.

Hard Skills:

11. How to Search Well

People constantly ask questions that they could easily Google.

I am always able to dig for information and get better with search queries, using keywords, search suggestions, and refined search,  so I am not wading through tons of irrelevant information.

First asking clients or teammates I spend my own time Googling it and figuring it out, then emailing back or asking. I’d much rather do my own researches than ask someone else to do it for me. This is at my fingertips, easy and trustworthy!

12. Using Excel

I am an Accounting Major- able to perform basic functions in Excel, but depending upon my job always would be wise to learn how to efficiently deal with large sets of data.

From keyword data to backlinks, it’s difficult to get the info I want without using advanced functions.

13. Conducting Research & Gathering Data

Conducting Deep Dive research, Competitors info, Competitive products launch and promotion Branding research needs gathering tons of data and compiling mined data. 

I can pull data from various sources at some point. I may have to audit a website using unique apps and suite

There are so many tools out there and so many sources for information. I can figure out where to look and how to get what I need.

Creating content I’ll also need to be able to find and verify the information.

14. Using Google Analytics

I can manage to get so much information from Google Analytics that it would be crazy not to try and master it.

If Google is giving me information about the company site I absolutely need to use it. From looking at traffic to tracking conversions, it’s a must-have tool, and it’s free- I love it!

15. Using other Major SEO Tool

Outside of Google Analytics, I know how to use more digital marketing tools that can give me a different dataset.

I use a few because each has its own strong points. It’s amazing to see how much information you can get from these tools and their reports.

·         Grammarly: Double Check Every Word Written, edit, correction, grammar, punctuations, etc... To have a better text and pitches, content creation

·         Hemingway Editor:  Double Check Every Word Written, edit, correction, grammar, punctuations, etc... Readability friendliness simple to complex sentences to have better text and pitches, content creation

·         SEMrush: online software to collect valuable information about online presence- I won how to use it.

·         Canva: Know how on this Editorial Team’s Best Friend in designing, infographics 

·         MailChimp: I CAN Power Up Your Email Campaigns to add the X factor

Constant Contact used to be the go-to service for newsletters until MailChimp came along. MailChimp makes crafting newsletters fun — I love it. It’s a fantastic email marketing tool that lets you create, send, and track HTML email campaigns with an easy-to-use drag-and-drop user interface.

From an SEO perspective, we love that it has powerful reporting features and comes with integrations that give its functionality that extra bit of oomph:

·         Hoot Suite: I am a user and won Social Media Posting automation apps to adds X factor 24/7

16. Analyzing the Effectiveness of Your Efforts

Some people measure progress by increased traffic. Some like conversions.

 

Whatever my KPIs are, I always need to know how to track them reliably.

I can bring improvements in ROI KPIs by adding FOUR C's and 3 ingredients of Digital Marketing performance to drive REVENUE…the ultimate goal of the company indeed.

 

17. Communication

I can communicate better through writing pitch, report, content, speaking over phone, interaction in Chat, one-on-one interview, public speaking, and with team communications. 

My TEAM maybe offline or are remote workers and none of my clients are anywhere near me or distant.

 

18. Figuring out What’s Going on & What’s Gone Wrong

If traffic suddenly drops or the bounce rate drastically increases, it’s important that you know how to start tracking down potential causes.

Not everything is cause for alarm or gauge. There may be logical explanations for what you’re seeing.

I simply need to know where to look and how to grab enough information that it’s easy to get an idea of what’s happening and then start to fix it.

Google Analytics: Know Your Audience

Bounce Rate: Bounce rate  In the winter Siberian birds landed in my land and cross fly again to eastern home spares of my territory leave again without completing an action.

 

Conversion Rate: This is very straightforward.

 

Channels: I can measure where are your visitors coming from? Is it organic search traffic? Referral? Paid? This helps businesses gauge their marketing efforts.

 

19. Using a Crawler

Several great crawling tools are available.  I am a user of MOZ pro Crawl and audit sites tools and Googlebot is the generic name for Google's web crawler. 

I just being able to get information about redirects or duplicate content can be incredibly helpful.

20. Coding or Understanding Code

Though more advanced programming skills are certainly helpful, I know basic HTML.

Final Thoughts on:

Marketing is a science and art, A marketer should have to know the Balance of Art and Science in Marketing

1.    Modern marketing is made of tactics and strategies that are completely foreign to the marketers of the past. Change is inevitable for a business practice that’s intrinsically linked to technology and innovation. But as data becomes more ingrained in your marketing strategy, it’s important to remember that marketing is an art as well as a science.

2.    The perfect marketing strategy balances creativity and analysis, intuition and data, emotions, and logic. This blend of artistic and scientific attributes is, and will always be, the formula for long-term marketing success.

3.    Moreover- I always believe in Abraham Maslow’s modern management psychology, is best known for motivational theory or needs or want theory. Maslow suggested that five basic needs (physiological, safety, love, esteem, and self-actualization) are motivating factors in an employee's work values, because the employee is motivated to ensure the most important of these individual needs are met.

 

4.    On the contrary: Foster fun, freedom, and friendly environment grow up where efficiency, integrity, sincerity and honesty evaluate and judge to promote, incremental approach, strategic standardized work ethics supported by bonuses, incentives, paid vacation, events, and training. More importantly Scope of works, Job Satisfaction, Safety, and Lifelong job Security- to breed the culture of Loyalty great ingredient to these ends. 

 

Best Marketer Needs Best Scope/Ground TEAM and working environment to work and grows

 

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