How Good pitches tell a story, but the best pitches make it personal that Sale

This is a communication and connecting age. Everything everybody heading to online connecting and communicating, Network building, pitching, and negotiating skills. 

This is the best time to learn how to confidently show your edge and strengths to convince that communicate well. Our ultimate goal is to Generate Leads and Create value…Sales!

Or in other words information age- to present online through the website, blogs or social media profiles, pages, community, groups, Meetups, and so on… Personal, Products and services…

The power of pitch 24/7 floating on the network online and look at the real-time history and outcome! How Good pitches tell a story, but the best pitches make it personal that Sale.

 

“Like to think of each post as a small salesperson travelling through the alleys of LinkedIn to learn talking to everyone he meets. He is soft spoken and intriguing but also convincing a different type of way…”

Myth- In His absence, LinkedIn posts do the jobs by reaching out to people and convincing them to work with SEOSOUK…this is 24/7 revenue generation online while you are sleeping or otherwise engage. Outcome and beauty of… Productivity, generate more XXX ROI AUTO…

Special Thanks to Mr. Kishore that his post on Digital marketing Group Dubai unlocks my windows as an inspiration to create 2 posts after 3 months of deadlock!! His post not only creates the sale but also a source of positive energy that inspires me...

Communicating through Text, Pitches, Pictures, Audio, Videos, and Ads all are content or information to reach out to the (targeted) Readers, Audience, Customers, and Traffic.

Social Media Networks and Groups members are notified when members create any posts and blogs and website posts come through SE provide SERP upon VOICE or Keyword text SEARCH.

You have to heat the target and the target must have to E-A-T the content or information first for them by them.

We need to eat to live. And so does your website, social media, and ad content. Otherwise dead content!

We are using SEARCH through voice or text… that generates SERP to present through it… 1 to 10 each… ranked basis… Social Media Facebook and LinkedIn all other SM Also a Search Engines too…

The E-A-T acronym stands for Expertise, Authority, and Trust, and was created by Google to use a range of signals to see how trustworthy your content is and to measure how much trust it should place in a brand

Each of these three words represents a measurement of a business’s right to be considered a leader in their field, no matter what industry or niche they may fall into.

Google is using each of these three metrics to measure the expertise, authoritativeness, or trustworthiness of a website, the website’s page content (on a URL by URL basis), and the content creator.

Another important matter is that content should be Unique New Create Value Personalized that loved by audiences and Google AI boot too. Optimization is another single most important issue How to BOOST | YOUR SEO Traffic | with perfectly optimized contents

 

How do you pitch or content effectively?

5 Tips for Delivering an Effective Pitch or content for your good and Services:

1.    Tell a personal story. Good pitches tell a story, but the best pitches make it personal. ...

2.    Explain the opportunity and risks. ...

3.    Show the change your service will create. ...

4.    Answer the question, why you and not someone else? ...

5.    Above all, remember your audience.

How to Make a Sales Pitch

1.       Make it short.

2.       Make it clear.

3.       Explain who your customers are.

4.       Explain the problem they're facing.

5.       Explain how your product addresses their needs.

6.       Describe what success will look like as a result of using your product.

 

What makes good sales pitch?

 

Be sure your pitch includes thorough research and solves a customer problem. It should also address potential sales objections that may come up ahead of time, if possible. The most common sales objections fall into four buckets: budget, authority, need, and time (also known as BANT)

 

What are the 2 key factors of a successful sales pitch?

4 Essential Elements of a Powerful Sales Pitch 

• Reach Out With A Personal Message. Make your message feel personal, so prospects see it isn't another generic marketing pitch. ...
• Offer Your Prospects A Compelling Solution. ...
• Show Your Value With Social Proof. ...
• Follow Up On First Impressions.

Limitations: I have created some bullet points but didn't elaborate on the points to clear. All are common and readily available online...be Googler, easy to know more...

Conclusion:

• Customer acquisition cost (CAC) and customer lifetime value (CLV) are two distinct yet equally pivotal metrics. SEO creates organic traffic out of BEST pitches or content…

• Value-add pitches are unique, specific, and targeted efforts, rather than a blast of the same old press release pitch to dozens of reporters. At 3Points, we go through three steps to create a value-add pitch: sourcing, framing, and targeting.

• The more information companies can learn about their current and future customers, the more effective marketing efforts will be. But what digital marketing metrics should businesses track to help stimulate growth?

1. Traffic Source
2. Time on site
3. Engagement
4. CAC
5. CLV
6. Brand Equity  

How to Connect, Network, Pitch, Negotiate Share to build spam free GROUP

Communicating, Network building, Pitching and Negotiating Skills. Sharing thoughts honor and empathy to build a Spam free Professional group  "HELP ME HELP YOU" 

 

My last post was on FEB 23, 2022, Introductory and My Career goal. I was been deep and dump for about 3 months and haven’t created any post. I have been dogging and numbing, thinking and sinking so far… thoughtful of managing a digital marketing job or freelance work permit in the UAE.

 

Online have much helpful information, people, and tips but are too hard to locate and trace. In this regard, I have joined so many Facebook groups but fad up of spam, floods of unauthentic illusive guilty gold.  

 

I am trying both govt. ae official site and other private services, and providers. Searching and Researching, connecting through Messenger, WhatsApp, ZOOM, and Email seeking professional HELP through networking too.   

 

Very recently joined with a Private Group- Digital Marketing Dubai and group created by Kishore Dharmarajan Admin and CEO of SEOSOUK, SEO Souq is the only SEO Agency in the UAE.

 

I have commented that it is 99.9% Spam free. Indeed- he has been working hard to keep his promise. This is like the queen bee of a Honey Comb. Every post and comment screening segregates the poised and spam ones in the dark! 

  

I wish you Please never compromise and give it up. My profound thanks and best wishes…he is doing a great novel job to HELP us…. “I believe in HELP me HELP you…and this post to encourage him to continue and let others know all about this group…a gesture of help by good review.  

From this week I am thinking of creating a post on Communicating, Network building, Pitching, and Negotiating Skills.  His following post pitch encourages acceleration and is a great outcome of his post.

I LOVE networking and Groups and have been managing University Alumni, WFH, and Bangladesh Freelancers CLUB... I can't see and manage it spam-free. I know how HARD and sincere he is doing... BIG CLAPS Salute and appreciate him...

 

Conclusion:

In the group currently about 45.5 members, but vibrant and live members are assets for all.

1.   I haven’t gone through the data of how many daily postings and how many active and sleeping members. We have owned the group spirit and rules up

2.   This is an entirely professional group of Digital Marketers. We hand together to help Admin keep the legit work up…keep empathy and honor respect to everybody’s culture, religions, and beliefs untouched. No bullying and Dictating, uttering words- only FUN FREEDOM Passionate HELP ME HELP YOU… we achieve LEARN much from it…  

3.   We must have to share thoughts and comments and write reviews and appreciation on Benevolent Generous works by members, Experts, and Admin Moderators. That way we must be benefited and also group too.   

Introductory and My Career goal

Inspire thriving in helping to grow your business by providing Creative Innovative Solutions and converting my skills into revenue.  HIRE ME... 

Niche job: Digital Social Media Marketing Admin Support, Executive Assistant, and Business Development And Project Management Savvy services provider. 

I believe in works ethics honesty integrity always won, take the responsibility for carrier and company growth.

Looking for a working environment where work ethics honesty integrity evaluates and judgment. 

How to FOCUS on Communication Skills being a BEST Digital Marketer

This is a communication age. Especially Digital Online marketers must be well-versed in communication to grow their careers. 

Getty image from online

Marketing communication is the backbone, lifeblood, HEART beat of the company in generating revenue infuse blood into the organ to transform any business. 

The role of Digital Marketing Executive to Transform a Business

The Transformer Change Maker Challenger Communicator Collaborator Creative and Critical Thinker Barnstormer Mover Performer of your business none other than a Digital Marketing Executive do…

Moreover- Digital Marketer is the bottom line that represents the company as a communicator with customers’ stakeholders; with all Major Social Media platforms Emailing Cold calling One-on-one meets Events Promotion Branding to build Trust Loyalty and Retention.  They are the vocal outspoken brand ambassadors and legal representatives of your company in the market frontier -frontline soldier  

Here are some Communication skills we’ll win to drive success in our career move. Do-follower, Listener, HELPER, and co-opt skills is a must… the traits that I love and live in 

• First of all Listen-do-follow company or management that marketing work under
• Digital marketing is teamwork and must have communicated well with…
• Most predominantly- marketing is the bottom line and legal representative of the company to communicate company messages with the users, customers, clients, buyers, purchasers, Fans, and Followers
• Plus more…competitors, media, etc that is INS and outsiders to listen… 

1. The Ability to Listen-

Here is bottom-up communication with the company management to do-follow the plan, strategy, goal to implement. Next- UX CX customer’s intent to learn and communicate with the market accordingly to have better know how…

• First, listen.
• Make sure you fully understand the issues/challenges you’re expected to address in the presentation, promotion, products, and services launch. If not, ask questions and keep listening until you’re crystal clear.

 

2. The Ability to Quickly Pivot From the Script When Needed

Marketing always works within a written script of plan and strategy taken out of researches, evaluations. The business and marketing world is dynamic and agile to co-opt to keep ahead of time and completion. So it will require driving according to the new road map of the traffic

 A new direction in strategy while pivoting a business can breathe new life into an otherwise failing business may cause! 

“Many startups focus on building their user base first and then determine how they can best monetize that base. For example, Slack started as a gaming company called Tiny Speck, and its team communication app was developed for internal use. The company soon realized its app could be useful for other businesses, and that’s how it pivoted to become one of the most popular team collaboration tools.

If you have been thinking about pivoting your business, then you should know what it entails before you go forward with the move.”

Usual A/B testing, Site Audit, Customers surveys to have a better know how… and common practice in digital marketing.

What is pivoting?

A pivot means fundamentally changing the direction of a business when you realize the current products or services aren't meeting the needs of the market. The main goal of a pivot is to help a company improve revenue or survive in the market, but the way you pivot your business can make all the difference.

When is it the right time to pivot?

A pivot is not a magic pill that can solve all your business woes. Companies should only consider pivoting when absolutely necessary. It should be the last resort when all other options have been exhausted and considered by the following:

• Focus on a feature instead of an entire solution.
• Pick goals that align with your business.
• Understand your target audience and their problems.
• Analyze what your competitors are doing.
• Speak the language of your audience.
• Strategize before you make a move.

3. The Art of Brevity

People are busy. Get to the point quickly. Easy to communicate “Take the time to make it brief.” Marketers should know, How to Master the Art of Brevity and Present Clear, Simple Communication

People are busy in this online and engagement economy age. Get to the point quickly. East to communicate, “Take the time to make it brief”. Marketers should know How to Master the Art of Brevity and Present Clear, Simple Communication.  

A master of brevity says less and gets more done. To be brief doesn't just mean being concise. Your responsibility is to balance how long it takes to convey a message well enough to cause a person to act on it. That's the harmony of brevity when it's striking the right chords.

Concise that learned the message easily and quickly to act on (Say for example) to drive traffic and GEN lead the button or click-through should be a focal one…

4. The Ability to Distill the Complex Down to Simple Terms

“If you can’t explain something in simple terms, then you do not understand it.”

Remember that it’s hard for a decision-maker to approve what they don’t understand. You’re the expert in your particular area of marketing. That decision-maker is not.

Tips:

• Always think about the one or two points you want to make sure get across. Repeat those points out loud or write them down.
• In written communications, bullet points are effective as long as you don’t use too many in a single list.

5. Writing with a Proper Grammar

Blog Social Media Ads content conveys the messages. Don’t sabotage your brilliant point with poor grammar.

Tips:

• For written communications, do the standard spelling/grammar checks and then print out the document if you have access to a printer. Read the paper version. I can almost guarantee you’ll find something you didn’t on just the digital format.
• Some people swear by online services like Grammarly.
• Have someone – anyone – proof it for you. The second set of eyes will usually always catch something.

6. Confidence

All good marketers fight imposter syndrome from time to time. Many who have confidence in their ability to do the work lack it when presenting to a stakeholder.

A marketer must project confidence when addressing stakeholders. This doesn’t mean you make stuff up when you’re not confident in a plan or data you’ve received.

7. Humility in Your Voice

Confidence does not mean arrogance. Never confuse the two.

Tips:

•  If you’re not already, become a lifelong learner who’s forever curious.
• Constantly remind yourself that you’re a lifelong learner and a work in progress.
• Ask for feedback on your presentations, emails, and any other type of communication.

8. An Ability to Use a Relatable Analogy

I use a few different analogies, depending on the client understanding user needs,

Tips:

• If you’re an agency/freelancer, think about the clients you serve and what type of analogies would resonate with them.
• If you’re in-house, think about the market your company serves. Find an appropriate analogy that your internal stakeholders and decision-makers can relate to.

9. Speaking From Abbreviated Notes or Prompts

This is more important than many realize. I’ve seen too many slide decks with great information from talented marketers who fall into the trap of reading directly from the slides.

Tips:

• The best communicators need a 1-2 word prompt and off they go. You don’t need to start there; just figure out the minimum amount of detail you need to remember what you want to say about a topic or slide. 
• Practice. If you’re not already good at this, the only way you will get there is to practice. I’ve found no other method.

10. Rationally Defend, But Do Not Be Defensive

Being a marketer is a little bit like being a sports coach in that a lot of people think they could do a better job than you.

Tips:

• Dig deeper and ask relevant questions, even if those questions are technically out of your scope. For example, a relatively new client felt their conversions from paid search were underperforming and their internal reporting disagreed with the numbers from our team (which come from Google and Microsoft). Upon further digging, we found that customers who fill out a form weren’t getting passed into the CRM system so there was a huge breaking point.
• Stay factual. Communicate the facts and then reiterate your assessment of what to do with those facts.
• Keep your emotions in check. It’s probably not personal.

11. Understanding and Communicating the “Why” 

• “Why are we doing this campaign?”
• “Why are we meeting, again?”
• “Why are we redoing this site, again?”
• “Why are we looking at THESE numbers?”

12. Adjusting “What” and “How” You Communicate Based on “Who” You’re Interacting With

A good friend of mine once gave me advice I’ve often repeated and always follow: “When communicating to the C-level, pretend you’re presenting to an 8-year-old. Simple numbers and a pretty picture.”

Tips:

• Always ask “What, exactly, does this person need to know to keep this initiative moving forward based on the role they play?”
• Be mindful of how much time you have. Never try to cram an hour’s worth of material into a 20-minute slot. It never works.

13. Clarity, Clarity, Clarity

You’re not hosting a game show where contestants have to guess the answer or piece clues together. Your communication must be crystal clear.

Tips:

• Asking “why?” (See #11) will clarify your objective. 
• When communicating you is asked, spell out the objective.

14. Repetition

There’s nothing wrong with repeating yourself if that’s what it takes to get your point across.

There’s nothing wrong with repeating yourself if that’s what it takes to get your point across.

15. An Ability to Guide Others to Find the Answers

I’ve heard disparaging remarks made about consultants with phrases like, “Well, they didn’t really tell us anything we didn’t already know.”

Summary

I hope these insights have been helpful.

This list does not include all the communication skills, of course, but hopefully, provide us with a good start to build our communication skills in ways that will benefit our digital marketing career for years to come.

More Resources:

How do I USE Tools Skills To STAND OUT Opportunities

HOW the Collaborative TEAM WORKS as tools to drive SMART goal success

·         Working With Cross-Departmental Decision Makers for SEO Success

Careers & Education: Work Smarter, Not Harder

How work environment and job satisfaction make a huge productivity

An increase in creativity, productivity, and overall quality has all been linked to employee satisfaction. And employee or job satisfaction is the by-product of the environment... 

Happier employees are more efficient and productive, and they also care more about what they're doing. According to Snack Nation, companies with happy employees outperform the competition by 20%.

We are all the products and ingredients of the environment. Tropical Hot and cold environments have different temperaments, taste habits fashion, and cultural inhabitants. Creativity and creative peoples are productive. They boast productivity under the freedom and friendly environment. Creativity and creative peoples make other people (Co-workers Employers Boss Customers…) happier that boost collaborative culture. Happiness in the workplace fosters a positive work environment and PWE brings job satisfaction. JS develops positive develop HUGE productivity. Productivity became the efficiency and performance to drive ULTIMATE to cherish revenue goal

Sub Saharan and Tatar’s Nomadic life, African, Middle Eastern, Asian, EU, and the U.S.A quite different from each other by face foods, festivity, culture, life, and living.

Corporate MNC, Regional, Countrywide, and small business working environment, facilities, culture quite different from each other as a whole…

The environment is a container that contained the color of contents. Say for example- water content with a transparent container looks RED GREEN BLACK BLUE as per the color of the container.

Bosai- big life in short stature, Aquarium- big swimmer fish in a cage… due to limited space to grow up! Hunter Eagle due to freedom of the sky, Elephant due to an abundance of the jungle, Shark because of huge ocean… all due to space or environment

After all, this is the place you might be working at in the future and you wouldn’t want to be dragging yourself to work every single morning! You don’t like to be BONSAI or Aquarium inhabitants- a showpiece environment!  

A job, by the definition, is not necessarily fun, or enjoyable. Work is hard, brainstorming one.  In-Particular when it comes to a digital marketing position.

Because of the environment- a tree BOSAI and showpiece in the living room, the same a huge tree in a jungle or forest. So environment matters…

A work environment is made up of a range of factors, including company culture, management styles, hierarchies, and human resources policies. Employee satisfaction is the degree to which employees feel personally fulfilled and content in their job roles.

What is the working environment?

A work environment is the setting, social features, and physical conditions in which we perform our job. These elements can impact feelings of wellbeing, workplace relationships, collaboration, efficiency, and employee health.

Friendly competition always is healthy, but a business profits most when employees work together. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. Collaboration is a key factor in building a small business because it works. People thrive in environments that free them to communicate and work together. When the company environment is focused on collaboration, team members naturally feel a part of something bigger than themselves. The best way to transition from an individual to a collaborative mindset is to equip each team member for active participation in the group dynamic.

One study has shown that collaborative teams are 5X higher-performing because they feel motivated towards a common goal. A recent study from Salesforce has revealed this to be the case. Of the 1,400 executives, employees, and educators surveyed, 86% noted a lack of collaboration was responsible for failures in the workplace.

In this age of Agile Dynamic Data-Analytics, AI algorithms Apps Marketing technology, and the "Engagement Economy" [1]creativity and creative peoples importance redefined. Businesses should start thinking differently about how to engage customers and employees.

In marketing SEO Content Creation this is a matter of problems solving Brainstorming

Scott Belsky, Chief Product Officer at Adobe and founder of Behance

• Savvy marketers know that they can get more exposure, with less ad spending, through creativity.
• Creativity and creative peoples are productive. They boast productivity
• Creativity and creative peoples make other people (Co-workers Employers Boss Customers…) happier
• Critical thinking in CREATIVE different way…

 

How does the work environment affect job satisfaction?

The working environment is one of the most crucial factors which influence the level of satisfaction as well as the motivation of its employees. Social, organizational and physical factors are the impetus for task and activity which consequently impact the performance of workers'.

What Are the Causes of Job Satisfaction in the Workplace?

1. Good-Fit Company Culture. When employees like their co-workers and find commonalities among their peers and supervisors, they tend to be more satisfied at work. ...
2. Interesting and Satisfying Work. ...
3. Rewards and Incentives. ...
4. Low-Stress Environment.

 

What is the relationship between job satisfaction and worker productivity?

A study by economists at the University of Warwick found that happy employees were 12% more productive, while dissatisfied workers proved 10% less productive. If employees feel bored and undervalued, it will affect their performance.

 

What Are the Factors Affecting Job Satisfaction?

• Optimal Working Conditions. ...
• Opportunity for Advancement. ...
• Workload and Stress Level. ...
• Respect from Co-Workers. ...
• Relationship with Supervisors. ...
• Financial Rewards.

Final thoughts:

Everyone loves to work in an environment where FREEDOM friendly Collaborative Team Work Ethics Integrity Honesty evaluates and judge in Recognition Promotion Increments Training Events Vacation and paid off...

How TO LEARNING co-opt WIN competitive DYNAMIC TECH BIZ Career Teamplay

How TO BE an outstanding performer ROCKSTAR unicorn EMPLOYEE is the main theme 

Digital Marketing has many variables parts and tools. It is a data-driven amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis, writing and editing, and technical skills that must have won to be a rock star Marketer TEAM PLAYER. Here is how to learn to co-opt with the dynamic tech and collaboration with TEAM mates to drive career goals and stand out...

In a working team environment how to be a UNICORN by providing Creative Innovative Challenging passivity to go far and beyond to drive the company's goal success, and to get recognition in the team. Best employee of the company…

The corporate and online BIZ world is dynamic. MARKET IS NOT LIMITED TO A PHYSICAL PLACE DUE TO E-COMMERCE ONLINE MARKETING. A BORDER-FREE JOB MARKET TO COMPETE WITH THE WORLD OF TALENTS IS THE ISSUE.

Working is no more a place. LOW-COST HEAD HUNTING FROM THIRD WORLD to minimize the cost of operations. Multinationals and corporate companies have been going virtual working environment through project management, time tracking, and team viewing tools in post PANDEMIC era. In the pandemic, it gets new momentum and became new norms and growing the use of remote working from the home office. Zoom MEETING takes the place and stands out rising download and its share value in the stock market. 

SURVIVAL STRATEGIES FOR TEAMMATES DURING WORKING IN A REMOTE TEAM

What is a dynamic environment in business?

A dynamic environment is changing rapidly. Managers must react quickly and organizations must be flexible to respond. Today's business environment is generally very dynamic. Technology, consumer tastes, laws and regulations, political leaders, and international conditions are all changing rapidly and dramatically.

Co-op is an experiential learning program that gives you the opportunity to use your classroom knowledge in real-world, productive work environments;

The Rules of Co-petitions

Rivals are working together more than ever before. Here’s how to think through the risks and rewards.

“Co-petition”—cooperating with a competitor to achieve a common goal or get ahead—has been gaining traction for three decades. Yet many companies are uncomfortable with the concept and bypass the promising opportunities it presents.

The moon landing just over 50 years ago is remembered as the culmination of fierce competition between the United States and the USSR. But in fact, space exploration almost started with cooperation. President Kennedy proposed a joint mission to the moon when he met with Khrushchev in 1961 and again when he addressed the United Nations in 1963. It never came to pass, but in 1975 the Cold War rivals began working together on Apollo-Soyuz, and by 1998 the jointly managed International Space Station had ushered in an era of collaboration. Today a number of countries are trying to achieve a presence on the moon, and again there are calls for them to team up. Even the hypercompetitive Jeff Bezos and Elon Musk once met to discuss combining their Blue Origin and SpaceX ventures.

A version of this article appeared in the January–February 2021 issue of Harvard Business Review.

So this is and co-operation era to work together. Personalized HELPING is new 80/20 rules of marketing other than acquiring new customers.  

Competitive Environment: Definition

A competitive environment is the dynamic external system in which a business competes and functions. The more sellers of a similar product or service, the more competitive the environment in which you compete. Look at fast-food restaurants - there are so many to choose from; the competition is high. However, if you look at airlines servicing Hawaii, very few actually fly to the islands.

We are working in an office TEAM working environment in the dynamic internal system is where a TEAM of workers/employees competes with each other by providing creative innovative best services providing to be an outstanding performer, the more the environment in which we compete…

 

In our body's blood, red and white cells have been continuously competing to have central deviation. Everywhere in our nature and life competition going on… survival of the fittest the dialectic of nature… life cycles…

B2B competing in getting marketing shares to be best seller RANK #1

 In a TEAM playing to be #1 employee of the Month or Year

SEO for Google search ranking to be#1, SERP 1-10 to get CLICKS

 

In an education competing with classmates to be First CLASS First Gold Medalist position to secure.

WAR between bulls and Masterminds to destroy and survive to be a beast and dictator #1 to rule in a jungle or to be world superpower by hock or crock …

 

Companies are constantly trying to one-up the latest best-selling model - a good indication of a competitive environment. Due to digital and online globalization, the market and completion are a HUGE! Works and market is no longer a PLACE.  Worldwide product, services, and job markets…

Compete with the top brands and talents globally. So competition is a HUGE!

Superpowers invading space with a super rockets TECH…

Dynamic and agile Marketing Business Tech world inventing Updating tools and apps to co-opt with the market and keep ahead of competition…

 

To promote and Brand products it will require Market Use of Platforms Time PLUS more to take in consecration to LAUNCH products… along with UX CX  Season Demographics Age Income level Market size …

 

Final Thoughts:

1. Do-following is the best
2. Ever LEARNING to co-opt with the DYNAMIC new tech and Biz world
3. Empathy and nimbleness to working together to get the works done on time to drive a common goal  
4. Won and partnering