How to Use Customer Service to Build Loyalty and Retention for SME Biz

Introduction:

I've always been a firm believer that customer service is the key to any successful business. 

When you treat your customers with respect and go the extra mile to help them, they're more likely to become loyal customers who will keep coming back for more.

As a small business owner, I know that customer service is especially important for SMEs. We don't have the same resources as larger businesses, so we need to make sure that we're providing our customers with the best possible service.

In this blog post, I'm going to share some of the ways that I've used customer service to build loyalty and retention for my business.

Focal points: 

1. Put the customer first.

This may seem like a no-brainer, but it's important to remember that the customer is always the priority. When you're dealing with a customer, put their needs first and do everything you can to help them.

This means being responsive to their inquiries, resolving their issues quickly and efficiently, and going the extra mile to make sure they're satisfied.

2. Be personal.

One of the best ways to build customer loyalty is to make them feel like they're more than just a number. Take the time to get to know your customers and learn about their needs.

This will help you to build a personal connection with them and make them feel valued.

3. Be consistent.

Customers expect a consistent level of service every time they interact with your business. This means that you need to make sure that your customer service policies and procedures are clear and that all of your employees are trained to provide the same level of service.

4. Be social.

Social media is a great way to connect with your customers and build relationships. Use social media to share updates about your business, answer customer questions, and provide customer support.

5. Be proactive.

Don't wait for customers to come to you with problems. Be proactive and reach out to them to see if they need anything. This shows that you're interested in their business and that you're willing to go the extra mile to help them.

6. Be grateful.

Don't forget to thank your customers for their business. A simple "thank you" can go a long way in building customer loyalty.

Conclusion:

Customer service is an essential part of any successful business. By following the tips in this blog post, you can use customer service to build loyalty and retention for your SME business.

Web Story:

I've been running my small GMB online consultancy from home for over five years now, and I've learned a lot about the importance of customer service. I've seen firsthand how good customer service can lead to loyal customers who keep coming back for more.

One of the things that I've done to build customer loyalty is to create a "Customers First" policy. This policy states that our customers are our top priority and that we're always willing to go the extra mile to help them.

We've also made it a point to be personal with our customers. We take the time to get to know them and learn about their needs. This helps us to build a personal connection with them and make them feel valued.

We've also been proactive in reaching out to our customers. We regularly send out emails and newsletters to keep them up-to-date on our latest products and services. We also use social media to connect with our customers and answer their questions.

Finally, we always make sure to thank our customers for their business. We send out thank-you notes after every purchase and offer loyalty rewards programs to show our appreciation.

I believe that our "Customers First" policy has been a big factor in our success. We've built a loyal customer base who keeps coming back for more. And I'm confident that our customer service will continue to be a key driver of our growth in the years to come.

So, if you can retain customers or make them HAPPY more than one-timers, the chances of revenue earned are more. For example, 20 percent of repeat customers are responsible for 80 percent of revenues.

TOTAL CUSTOMER FOCUS is the matter.

 

CUSTOMER IS ROYAL

 

TREAT THE CUSTOMER LIKE ROYALTY, AND ROYAL WAY…

1.   Be Courteous to Customers. A study by NewVoice, reveals that 53% of customers who don't feel valued switch brands. …

2. Do Something Nice For Customers Every Time. Appreciate your customers for doing business with you. …

3.   Create a Lasting Impression. …

4.   Offer Customers Value For Money. …

5.   Respect Customers' Time.

6.   CUSTOMER ALWAYS RIGHT

Questions for Sharing:

·    What are some of the ways that you've used customer service to build loyalty and retention for your business?

·    What are some of the challenges that you've faced in providing excellent customer service?

·    What advice would you give to other small business owners who are looking to improve their customer service?

Brand Mention:

I'm the owner of (Baba Home), a small business that provides (a Marketing Consultant in Chattogram). We've been in business for over five years, and we're committed to providing excellent customer service.

How Affiliate Marketing way out a HUGE opportunity to Earn living WFH

Affiliate marketing is a great way to earn a living from home. It is a type of marketing where you promote someone else's product Or service and earn a commission for each sale that you generate.

There are many benefits to affiliate marketing, including: 

You can work from anywhere with an internet connection. You can set your own hours.

You can earn a commission on every sale that you make. You can start an affiliate marketing business with very little money.

However, there are also some challenges to affiliate marketing, including:

It can be difficult to get started.

It can be time-consuming to build a successful affiliate marketing business.

You may not make a lot of money at first.

Affiliate marketing can be a great way to earn a living from home if you are willing to put in the time and effort and a great way to earn a living from home. 

Here are some tips to help you get started:

1.    Choose a niche that you are passionate about.

2.    Find high-quality products or services to promote.

3.    Create a website or blog to promote your affiliate offers.

4.    Build an audience by creating valuable content.

5.    Drive traffic to your website or blog.

6.    Promote your affiliate offers using social media, email marketing, and other channels.

If you follow these tips, you can build a successful affiliate marketing

Business and earn a living from home.

Here are some additional tips to help you succeed in affiliate marketing:

• Do your research. Before you start promoting any product or service, make sure you do your research and understand the product or service inside and out. This will help you to create more effective marketing materials and to answer any questions that your potential customers may have.
• Be honest and transparent. Always be honest and transparent with your potential customers about your affiliate relationship. This will help to build trust and credibility with your audience.
• Provide value. The best way to get people to click on your affiliate links is to provide them with valuable information and content. This could include blog posts, articles, videos, or anything else you think would interest be of interest to your target audience.
• Be patient. It takes time to build a successful affiliate marketing business. Don't expect to get rich overnight. Just keep working hard and providing value to your audience, and you will eventually start to see results.

Content created by Using Google BARD

Digital marketing SMART goals: What, Why and How to Optimize it |

Developing SMART goals is not rocket science

You don’t need to have a post-grad in business marketing to develop SMART goals that align well with your digital marketing strategy. Online and Google search is a HUGE Atlantic of Researches Articles Posts on these Niches. Try to refine your keywords to search for the right resources and information that guide you in the right direction… 

 

What, Why, and How to Optimize it? Assembling the all components of your marketing campaign to drive your revenue goal… the ultimate and at large…

 

This is not a game of quick brown fox jumping over the lazy dog. We must have to think about and take into consideration:

How to BEST Agile in a Changing Post-Pandemic & Ukraine Russia War

 

Be SMART Think SMART Plan SMART in all cases!!

SMART an acronym is a fact and its optimization is the center point of this post out of my very ongoing dialogue on Group Advertiser recruitment!

 

I don’t have any info about their Marketing Plan and Strategy. I am keen to know all about it!!

The marketing strategy is only as good as the time you take to verify its effectiveness. Having the ability to identify if the goals you set have been reached or not lets you determine what needs to be used more or less and what needs to be optimized.

Optimization is the synchronization to make healthy syrup by combining it with all ingredients mixture. Setting a SMART goal can take your digital marketing strategy from a simple collection of tactics to one driven with purpose.

 

Why SMART goals are important in digital marketing?

Effective SMART goals can help marketing teams clarify their objectives, identify areas of improvement and create successful advertising campaigns. Using SMART goals in your marketing efforts may increase your overall revenue and improve customer relationships.

 

Digital Marketing is an amalgamation of many Tools Tactics and combinations of SEO Social Digital Email Branding Promotion Campaign Sales Advertisement BD CRM + more. So a decision must be taken aligning all sides into consideration 

So it will require an integrated measure to align with long and short-term goals and objectives too.

Keep a close grip on your marketing objectives, know your audience inside out, and stay rooted. 

A marketing team well-equipped with skills and supported top-down with the right resources can realize any goal you set for them.  

A goal is an achievable outcome that is generally broad and long term while an objective is shorter-term and defines measurable actions to achieve an overall goal. While different, the two terms are often used in unison when working on a project. This is because both are essential to planning and executing a project.

Plans entirely focus closely on an organization's long-term goals, which may take place over the next three to five years. Strategies handle upcoming or short-term goals that may happen shortly, usually within the year.

SMART marketing strategy under your organization’s long-term goals piecemeal to achieve… 

Objectives (Short-term) must be taken into an align with the light of long-term goals. To Identify areas of improvement you will require insights: 

Present KPIs data and future achievable improvement to drive. KPIs are numerical values that reflect the efforts of your marketing strategy. They also give you the information you need to make decisions that will help you make pivots when things aren’t going as well and help you celebrate all of the digital wins you’ll realize from your optimization efforts as follows:

1. Traffic from organic search

This KPI will give you an accurate gauge of the percentage of website traffic earned through organic search.

It's possible to attribute traffic flowing to your site generated by organic searches to your search engine optimization (SEO) strategy. 

2. Website or landing page conversion rate

Whether you've developed a dedicated (and great) landing page as part of your campaign or you're directing prospects to specific pages on your website, understanding how each is performing regarding conversions is essential.

Gaining a picture of your conversion rates and comparing these metrics to other pages on your site will help you identify potential weaknesses or capitalize on strengths. In doing so, you’ll be able to replicate this success elsewhere.

These metrics will also help you gain an understanding of how engaging, user-friendly, and value-driven your content is to target consumers:

·    Bounce rate

·    Average session length

·    Goal conversion rates: this is a metric designed to visualize when a prospect has completed a niche campaign goal such as subscribing to a mailing list or sharing a piece of content, among a raft of other activities, depending on your goals and aims

3. Cost per click (CPC)

CPC is a valuable digital marketing KPI as it offers a clear-cut pricing model that will help you to make your campaigns as effective and cost-efficient as possible.

This KPI will help you to visualize your average spend on your various paid marketing activities including pay-per-click (PPC), display ads, and retargeting.

The aim is to drive your CPC steadily over time which will result in more effective, efficient, and economical campaign activities. 

In this arena, here are two additional KPIs that you should track:

·    Cost per acquisition (CPA)

·    Customer lifetime value (CLTV)- this is the most important customer loyalty and retention FOCUSED factor that fosters long ongoing relations partnering with customers.  

4. Return on marketing investment (ROI)

As a data-savvy marketer, you will understand the importance of tracking the ROI for every one of your initiatives or activities. Your digital marketing ROI dictates how efficiently you are spending your budget on a particular campaign. By drilling down into this all-encompassing metric, you’ll be able to tell if your investments are yielding tangible results.

The higher the ROI means the campaign is achieving its goal. A solid ROI means that your campaign spending is effective. Should your ROI prove to be low, you’ll be able to drill down into your weakest areas and adjust accordingly.

 

For example- You are thinking of starting an advertising campaign on Facebook; you must select an objective first. Taking into consideration SALES is our PRIME objective.

KPI management is a process by which organizations monitor the performance of their metric goals and objectives against desired outcomes.

Five of the most common key performance indicators (KPIs)

·        Revenue growth.

·        Revenue per client.

·        Profit margin.

·        Client retention rate.

·        Customer satisfaction.

Conclusion:

Most importantly- to compare your campaign outcome is to measure the success with old performance. So it will require all old and new campaign data...

Set goals and stay focused

Set achievable and relevant goals before you start any digital marketing campaign. These could be related to ROI or other digital marketing KPIs and should align with your budget constraints and scope. As your campaign progresses, report on these metrics to see if there are any gaps or if each specific part of your campaign is performing well. These areas of opportunity can help refine your campaign or create an entirely new one that caters better to your audience.

Focus on the channels that work best for you

Focusing on fewer channels can result in a higher ROI. Identify the channels — such as social, SEO, PPC, or email — that work most effectively for your brand first. Then, think about how to reallocate your marketing budget in a way that maximizes your returns.

Test and optimize

Testing your marketing campaigns' work is the only way to know how well they work. Use variable tests to experiment with new copy, visuals, links, and more to narrow down what your audience responds to. Not only will testing improve current campaigns, but it’ll also give you a better starting point when launching new ones.

FOCUSED on Client retention and Customer satisfaction

Most Importantly- Marketing teams typically cultivate relationships with customers, because happy customers often recommend a brand within their social circles. You can use a SMART goal-setting process to evaluate your customer engagement protocols and inspire loyalty and retention the key to the long-ongoing partnering relationship with them. By reflecting on your customer service practices using a guideline, you can find new ways to personalize advertisements and conduct more successful sales events.

 

Facts:

Organic search is responsible for 53% of all site traffic, paid 15% [Study]

Key Points

·        According to Google’s Economic Impact Report, organic search is 5X more valuable than Google Ads.

·        Paid search is a good short-term marketing solution, but organic search creates long-term, compounding ROI.

·        Social media helps you build your brand, but organic search is what helps you target high-intent consumers.

·        Organic search doesn’t just drive qualified traffic and conversions, it also improves brand perception.

 

Retention ≠ Loyalty

Retention does not equal loyalty. 
A retained customer continues to buy from your brand. 
A loyal customer prefers to buy from your brand. They seek you out. They are your brand ambassador.

You can get people to come back and purchase again, thereby retaining them, but retention is a short-term strategy. It feeds into loyalty as a long-term strategy, whereby there is almost an emotional connection between the brand and the buyer.

 

SEO can deliver massive ROI. But, although digital marketing spending has steadily increased over the years, so have your options. As a result, online marketing dollars are split among various activities.

 

More Resources to read which I used to create this post:

https://www.wrike.com/blog/how-set-smart-marketing-goals/#How-do-you-set-realistic-SMART-goals-for-campaigns

https://coschedule.com/marketing-strategy/marketing-calendar-template

https://intigress.com/blog/digital-marketing/digital-marketing-smart-goals

https://www.indeed.com/career-advice/career-development/smart-goals-marketing

https://baba08.blogspot.com/search?q=customer+retention

How to USE ONLINE search queries for more secure and safe browsing

The world of offline surfacing to surfing online is the reality that safe and saves time and money. Internet BASICs- Online Searching Researching is a skill. It will require so many tools to LEARN and Practice. 

Easiest Comfortable on the go or from the comfort of our home reduces road traffic congestion, accident PLUS more.

Professional use of it is the source of employment generation it and an in-demand job in the market. In general for users’ dam worthy … how to… use it…

12 Simple Things You Can Do to Be More Secure Online

 

                                                     (Getty Image from online)

The vast majority of consumer journeys start online- they like to browse research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace.

Job seekers mostly rely on online searches and browsing to land a job.

And online social media became the new norm to connect and share thoughts. 

Everybody in every Business heading to online Websites and Social Media to get Exposer and FOCUS. Online Social Media and the online revolution also bring changes in customer experience and marketing. 

Businesses, Commerce E-Commerce, and Industries now a day’s use online social media websites to promote and Brand their products and services to the broader free world easily and comfortably inexpensively way.

For Leisure Pleasure Entertainment tours and travel online are reliable sources of information and booking.

Due to the pandemic online education, WFH (Working From Home) online shopping gets momentum from a distance.  That saves time and money of surfacing and road communication hence became popular and favorite of the time…

Another parameter and milestone set by the user-friendly HANDY mobile device on the go and at our fingertips. The device that made easy Online Banking to Happy Shopping!  

In a nutshell – as a consumer, job seekers, communicators, connectivity, and network seekers surf online and form an ATLANTIC ocean the World Wide Web.

I don’t like to tell you the story of WWW its origin and development. But know-how and the importance of how to use it. ALERM it to LEARN all the issues happening concerning using online in real-time.

Online also has fatal accidents, Identity theft, spam, phishing, and cyber crimes that may make you unhappy!!

Identity thieves usually obtain personal information such as passwords, ID numbers, credit card numbers, or social security numbers, and misuse them to act fraudulently in the victim’s name.

URL phishing is a fraudulent activity of imitating familiar internet links to incite victims to click on them. These links usually lead to malicious, malware-ridden sites that fish for a person's credentials, especially banking information and passwords.

We need to know-

What is the meaning of online theft?

What are the 3 types of identity theft?

How does online theft happen?

What are the four types of identity theft?

 

What are the 3 types of cyber crimes?

What is phishing cybercrime?

What are spam and phishing?

What are the 4 types of phishing?

 

 Learned the trap of FREE online gift offers and downloads.  Another issue is Cookie enabling.

                                                  (Getty Image from online)

Cookies are small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you.

More importantly- Websites use cookies to track online traffic records for future uses. So we have to know 

Should I accept cookies?

Where can I find the cookies in my browser?

Should I allow cookies on my browser?

What happens if you accept cookies?

 

Most predominantly- whether you are a consumer, buyer, Bank Account operator, job seeker, or student you need to know how to use BROWSER and SEARCH queries …

A web browser takes you anywhere on the internet. It retrieves information from other parts of the web and displays it on your desktop or mobile device. The information is transferred using the Hypertext Transfer Protocol, which defines how text, images, and video are transmitted on the web. I am using Google Chrome the best for all users, and we should rely on it.

We have known Introduction to search online. The ability to search for information online is one of the most important digital literacy skills you can possess.

Why is searching online Important?

How do we search online?

What is an online search system?

How to search without Google?

Search queries are another important issue.

A search query is a phrase or keyword combination users enter in search engines to find things of interest. Difference between Keywords and Search Queries you need to know.

Refined search queries present you with a better serf picture

What is a search query example?

What search query means?

How do you write a search query?

Very SIMPLE- meantime I have provided so many clues and question marks for your perusal. For more information SIMPLY ask Google to copy and paste the questions one by one into the search query box of your browser.  Or anything you need to know. So nothing to dumping any more details …

Conclusion:

So fasten your seat belt and stay safe journey by LEARNING before getting set to go to using online tools. Gain skills first and it is easy and available online at the fingertips that safe and save you.

Don’t go blindly that may cause self-destruction- criminals are more LEARNED and have the skill set on how to provide illusive traps to your online journey onboard…

Take care and stay safe continues reading my blog post. Never mind sharing thoughts to encourage 

More tips and some useful links:

Use Safe Browsing in Chrome - Android - Google Support

Top 15 internet safety rules and what not to do online

Google Safety Center - Stay Safer Online

Search & browse privately

Internet Basics: Using a Web Browser - GCFGlobal