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Showing posts sorted by relevance for query Step by step guide. Sort by date Show all posts

Mar 6, 2020

Selling is Understanding the difference between a Solution, and a Problem

Selling is Understanding the difference between a Solution and a Problem- to drive success goal sales...to Closure 
Stop pitching Active listening

Where people are taught these, “always be closing”, “high pressure” tactics…
Aggressive selling method memorizes to close the target to fulfill quota- what has taught in job training or commission-based sale aggression a HORSE ON RACE!!  

Every day, there are people seeking knowledge on how to succeed in their endeavors, and how to make life-changing income from whatever they are pursuing. Where people are taught these, “always be closing”, “high pressure” tactics…

Aggressive selling method memorizes to close the target to fulfill quota- what has taught in job training or commission-based sale aggression a HORSE ON RACE!!  
This is an IT age buyers are more aware, learned than ever…with a quick Google search and some browsing, prospects can gather as much information about a product as a salesperson has.
As a result, it’s harder for salespeople to demonstrate their expertise. And if they can’t demonstrate expertise, it becomes all the more difficult to establish credibility and eventually build trust. Without credibility and trust, a salesperson will likely lose the interest of their prospect ... or worse, never really gain their interest.
So what should salespeople do? Simple: Invest in listening.
Prospective listening to close the deal is the method of passing the baton in a relay race to the touchline to FINISH.

The salesperson was likely more interested in selling you something than in solving your needs.
The biggest challenge that I find most people have when it comes to selling is understanding the difference between a solution and a problem. And most people when they sell, they spend absolutely no time getting to know the individual that they’re selling to. They spend all this time preparing their pitch and going in there and getting ready to deliver their pitch.

But they don’t actually understand the context of the situation that they’re actually trying to serve.
And I think for the longest time, dysfunctional selling has been evident in our marketplace, not just in its practice, but also, especially in its training.


Instead, embrace the idea that it's time to listen to your prospects. Embrace the idea that it's time to stop selling your product, and start helping your customers find a solution to their problems instead. This sales tactic can ultimately help your marketing and sales teams engage, nurture, and close more prospects.
Let’s conclude the post pitching with a Five Finger RULE to grab a success.


I call them the five fingers to success. Goal, ambition, hard work, positivity, and patience
Marketing: creating demand for what I have to sell by addressing customer needs.
Sales: helping those who need what I have to make a decision.
1. Questions
Down to think about talking about my ideas or offers, I need to listen. I talk very little at the beginning of my sales process, except to ask an enormous list of questions I’ve prepared in advance. Whether it’s a potential coaching client or a brand strategy consultation, I might listen for an hour or more as my prospect tells me all about their business. What are their biggest challenges? What does success look like? What are their goals, competitors, past experiences, passions, pains, etc?
The purpose of starting by listening is twofold:
·         Making them feel seen, heard, and understood (empathy)
  • Listening for clues as to how I can best position my offer in the context of their story (relevancy).
2. Confirm
Once I’ve asked enough questions, I make confirmation statements to ensure we’re on the same page. “What I’m hearing is…” “So to recap, you want to…”, “As I’ve understood, your biggest challenge right now is…”
I want them to understand that I understand. I want them to know that they’ve been seen, heard, and understood.
Another thing to make sure of at the confirmation stage is that I am talking to the key decision-maker. The last thing you want is to find out I have been selling to someone who has no purchasing authority.
3. Create the vision
I don’t have to work hard on this because I already know what the vision is. They told me when I asked them, “What does success look like for you?”
My clients don’t buy my services because they want a brand strategy or coaching calls. They buy because they want to bring their dreams to life, make more money, have more time, and worry less. So I don’t sell services. I sell the vision.
As I’m painting the vision for my client, I’m usually hearing “yes, yes, yes — that’s exactly what I want!”
It’s a yes from the limbic brain.
4. Provide solutions
Once I have a yes from the limbic brain with the “why,” it’s time to get the rational brain onboard with the “how” and the “what.” I provide a compelling solution to their current problem with my services, present a clear step-by-step plan, and explain how much delivering the vision will cost.
How to get the rational brain on board:
·       Social proof and 3rd party validation (testimonials, name-dropping, results).
·         Be prepared to address any objections. Use stories like, “I totally understand, I worked with X customers who felt the same way. But we tried it and they got this huge result…”
·    Use their own words to explain things. I make sure I use the exact same words and phrases they used in stage one and avoid all jargon.
A final tip: If you use presentations or proposals as part of your sales process, never, ever end on the price page. End with the vision.
5. Move to close
Having painted a picture of the vision again and re-engaged with the limbic brain, I move to close the sale. I usually say something like “So, would you like my help?”
This way, I position myself as a guide or advisor, not a deal-closer. I don’t need to use scarcity tactics, urgency, or pressure to close the deal. I don’t need to make my client feel uncomfortable.. nimble... agile.. bouncer   

Sep 6, 2020

How sales is the life of any business

Sales are the bottom line of any business that infuses blood into the whole organ. Through operations, it works as Lifeline to transform the whole process into the blood to attain GOAL ROI …. +X

 

Role of a salesperson in an organization


Transitional, transactional, and transformational sales performance...

And Sales executives are the key point of contact between an organization and its clients: answering queries, offering advice, and introducing new products. Their work includes: organizing sales visits. Demonstrating and presenting products. Establishing new business…

 

Abstract:

Common sales job types- Sales representative, Executive, SDR, Sales AE, outside salesperson, Sales Manager, Regional Manager, Director of sales, Vp of sales, etc.

Base plus commission and other incentives starting 50k to six-digit…

Recently I have been selected and shortlisted for the second phase of a video interview for the position of and sales executive with a tech apps company in the USA.  The total yearly package is $54k

Common Sales Executive Job responsibilities include:

Conducting market research to identify selling possibilities and evaluate customer needs. Actively seeking out new sales opportunities through cold calling, emailing, networking, and social media. Setting up meetings with potential clients and listening to their wishes and concerns- in short, a communicator to drive sales..


Discussion:

Conducting Market research- deep dive to know more…

 

Huge data-driven plan and strategies, to collect huge amounts of information, and properly analyzed to interpret the results. To creating and implementing effective campaigns - use these numbers to demonstrate to clients exactly how much the difference the services make in terms of the company's bottom line.

 

To earn money at the end comes through sales at large. I am not ignoring other and impotent functions of Management and marketing. But as the subject matter of this post my focus on sales reasons why I am highlighting and giving emphasis on.

Marketing Promotion Branding TEAMS all efforts – planning strategy Creative thinking brainstorming all together bundled and put into sales funnel or blender to extract money or juice.  Foodstuffs eat put into the mouth to stomach that create lifeblood cells… 

 

What do you mean by sales?

A sale is an exchange of money for goods, services, or other property. In accounting, net sales refer to the operating revenues earned by a company by selling its products or services.

 



How important are sales in a business?

 

Sales play a key role in the building of loyalty and trust between customer and business

During sales interactions, encouraging the customer to recommend a friend or give positive feedback can have an impact on the growth of the business through increased brand awareness and sales process guide or channel, tunnel or funnel

 

What is funnel?


Guide or channel (something) through or as if through a funnel.

Your sales pitch is arguably the single most essential piece of your sales process. It's your mission, brand statement, business card, and company persona, all rolled into a brief, persuasive presentation.

Marketers need to be able to think of new and exciting ideas to appeal to their clients and to the target demographic to keep from becoming stale. From having an eye for design to coming up with amusing concepts, the ability to think outside the box is crucial.

IN form of writing, from crafting ad copy to creating scripts or phone conversations, creating multimedia campaigns, understanding design, and having a general sense of who the end-user is and what they want. Buyer’s persona and Helping friendly passion matter now a day’s other than masterminded sales closure philosophy.

To create loyal customers it is necessary to feel them homely and foster a friendly environment. Humanization of communication with customers is a must…

In the long run, they became the source of LOYAL partner Word of Mouth Referral 

Verbal communication is important as well, both for positions that involve speaking directly with potential buyers and those that do not. Since marketing is often a team effort, marketers must be able to communicate effectively within their own team and within their company.

Huge data-driven plan and strategies, to collect huge amounts of information, and properly analyzed to interpret the results. To creating and implementing effective campaigns - use these numbers to demonstrate to clients exactly how much the difference the services make in terms of the company's bottom line.

 

Brand management and a digital presence are an essential part of nearly any modern business. Social media platforms provide a company with the opportunity to gain attention and build brand loyalty with consumers with no outside spending required.

 

Customer-first and Customer obsessed always matter. But not madness, relevance is the KEY to UNLOCK REVENUE!

For most companies, getting the customer experience right looks easier than it is, and many of them believe they are already doing a good job. In our daily experience, however, we often see a large gap between the experience customers expect and what is actually delivered. But why is this case? What are the major challenges we are seeing out there today?

By utilizing and combining some of the above marketing communication tools, you will be able to deliver your brand’s message clearly, loudly, and with more transparency. Communicating with your audience will help you build your brand in the future. Therefore, streamlined marketing communication campaigns and solutions can definitely improve your sales and brand image.

 

The core value Goal Focus Policies Strategies Creativity Thriving Challenge whatever the ultimate is the closure of the sale… the bottom line…the feet of a man to move forward to continue…


Management Thinker: Philip Kotler—Father Of Modern Marketing and a foremost expert on strategic marketing. Kotler said that “Purpose” is very important like the other 4P’s product, place, price, and promotion. Lately added that the 5P’s. “P” The purpose of most businesses is to earn money that is revenue through performance. Business is going concerned and performance to transform your business do-following goal to money the REVENUE is crucial to success!


 



Character REVENUE that infuses blood to the organ of any business- and ultimately about delivering solutions to these end the most important issue in an industry that is absolutely critical- Marketing Strategy & LEADING! To LEAD communicate with the inside and outside total stakeholders… here we talk about customers

 

Importance of Customer Experience

 Customer is KING

Remarkable customer experience is critical to the sustained growth of any business. A positive customer experience promotes loyalty, helps us retain customers, and encourages brand advocacy. Today, customers have the power, not the sellers.

1. Customer satisfaction is more important now than ever before

2. New shoppers are more likely to turn into loyal customers

3. A community of customer advocates is such a powerful tool

Word of mouth is one of the most powerful tools a company can wish for today. The truth is, 84% of consumers do not trust adverts anymore. People are now seeking third-party validation when making an online purchase.

And that’s why customer advocacy is so important.

4. standing out is no longer an issue

Customer feedback has become an invaluable tool. If customers couldn’t openly access other people’s experiences with a brand, they would need to look elsewhere quickly to build confidence. 88% of consumers read reviews to determine the quality of a business’s customer experience.

5. Trusted relationships are so important in uncertain times

 




In a world where we are being touched by hundreds of brands and adverts every day, how can you build a strong relationship with your consumers?

Through communication tools, we can build strong bondage with our customers.

What Are Marketing Communication Tools?

·         Advertising & Sales Promotions.

·         Social Media.

·         Direct Mail & Catalogs.

·         Email Campaigns & Newsletters.

·         Trade Shows, Webinars, & Seminars.

·         Social Media – Direct Message (DM) ...

·         Instant Message (IM) ...

·         SMS Text Messaging. ...

·         Email Marketing. ...

·         Direct Email. ...

·         Blogging. ...

·         Voice Calling.

 

 

Why communication?

To drive traffic!

 

Why drive traffics?

 

To process and convert

 

Convert to what?

Customer

 

Customers do what?

 To Sales

 

Sales do what?

To make money (P) the ultimate purpose of any business

 

So all business ventures ultimate goal is to drive revenue or ROI…the +ROI is the Profit or revenue earned from the total operations AT the END OF A given period of time.

 


Anatomy of the sales funnel

STEP 1 – LEAD GENERATION

STEP 2 – TURN LEADS INTO PROSPECTS

STEP 3 – TURN PROSPECTS INTO CUSTOMERS

STEP 4 – RETARGET FOR REPEAT SALES

Retain or retention Brand loyalty Partnership Fan Referral

 

The stomach is a funnel to create blood cells

The stomach is the main food storage tank of the body. ... Inferior to the body is a funnel-shaped region known as the pylorus. ... The submucosa is made up of various connective tissues, blood vessels, and nerves. ... Parietal cells found in the gastric pits of the stomach produce 2 important secretions: ...

Sales Funnel is also a generator storage tank of the business TOP-MIDDLE-BOTTOM shaped to create an additional $$$ through operations or +ROI.

 

Conclusion:

Sales personnel are the middleman representative, agent, broker, the messenger of a business.

They are the key point of contact between an organization and its clients AND RETAIN. 

The Brand voice, face, ambassador of the compaNY, AND LIGE OF ANY BUSINESS

They transformed the total company process by doing the following professionally the upper hands and communicating with customers as bridge the gap… and should be MUTITASKER/PROFESSIONAL:

·         Creative Dynamic Challenger Team player Data-driven and company and customer-focused, obsessed. Tech and BIZ savvy to co-opt with the dynamic agile world…

·         They how to love sales they take the challenge through performance to transform business grow

·         Proficient in communication and using all necessary tools if needed where and when needed

·         They are the SMART pro-follower of the company goal to drive revenue.

·         Stomach having with acid to process food into blood… so must be gone through acid tests

·         Aptitude for collaborating TEAM BUILDING, customer FOCUSED and develops a cohesive plan for engaging customers, increasing sales, and expanding customer base, and new business

·         CAN develop SEM SEO EM-contents, articles, social media posts to build brand visibility.

·         Adept in designing, developing, and implementing digital marketing campaigns, driving site traffic, and increasing conversion rates, Funnel Building to generate LEAD and Sales

·         Talent in prospecting, qualifying selling & closing to drive sales I Can Prospect new- old customers through outreach (email, cold-calling, LinkedIn social selling, FB groups, etc.)

·         MS Office and G-Suite (Keyword planner, Adword Express, docs, sheets, etc) user, and competent with CRM CMSs & Project Management tools (ZOHO, Hubspot, Wrike, etc).

·         Face BOOK Ad Manager, Google Ad Manager, SemRush, Collaboration Automation Apps, Canva Hoots Suite, Hub spot CRM, Mill chimp, Gmail, Drive PLUS soft skills

 

Feb 8, 2024

How to transform Bangladesh Enterprises' BEST agile way to drive success

Unleash the Bengal Tiger: Transforming Bangladeshi Enterprises with Agile


Ready to catapult your Bangladeshi enterprise to the forefront of global competition? 


This is a border-free online one-ness ERA of the world open to all, competing globally. So dynamisms to Discover the BEST agile practices tailored for local success, driving innovation, growth, and customer satisfaction to the global stage! 

I have worked with some SME enterprises as an Advisor Consultant to scale up the concern to save from loss and sickness. I always loved and was interested in saving the business because of employment generation. Sources of earning life and living our young graduated manpower. Out of my long 26 years of career track with 100% export-oriented manufacturing industries at home and abroad... I have learned so much... and this is the outcome...appeal to scale up of...  

About 55 years ago- our high school textbook was a faction history that On a river, one boat rowed by two people from both ends in opposite directions on a dark night in the morning they discover them in the same place... the theme and learning of history- was unity we stand for success divide we sustain a loss. We need the unity of our entrepreneurs and the unity of management culture to drive national success.

An approach for SMEs to becoming Agile in a dynamic Post-Pandemic & Ukraine Russia War to survive. 

  




Imagine a Bangladesh synonymous not just with vibrant culture and natural beauty, but also with cutting-edge business agility. Imagine Bangladeshi enterprises thriving on the global stage, outpacing competitors with innovative products, lightning-fast responsiveness, and customer-centric solutions. This isn't a pipedream – it's the reality within reach through the power of agile transformation.

Meanwhile, we have so many corporate-cultured groups of companies and Businesses. Despite these most SME enterprises are stuck with emotional Whims worthy authoritarian management decision making. Also, our recent political culture fuels the air to this end! That hinders the total growth of our economy from the macro and micro levels.


Works Ethics Honesty Integrity is not evaluated and judged other than shortcut oiling and nepotisms. They don't even like to listen to any suggestions or advice from the professionals hired to get rid of the situation to overcome the sustainable loss...due to emotional management.

The very real obstacles to agility and growth in many Bangladeshi enterprises. However, it's important to remember that change is possible, and even large, ingrained cultures can shift towards a more agile and employee-centric model. Here are some suggestions on how to move forward:

Addressing the Root Causes:

  • Challenge the Status Quo: Start by fostering open and honest dialogue within the organization. Encourage employees to voice their concerns about the current culture and its impact on performance.
  • Promote Transparency: Shed light on decision-making processes and involve employees in setting goals and strategies. This builds trust and fosters a sense of ownership.
  • Reward Meritocracy: Implement fair and transparent performance evaluation systems that reward ethical behavior, hard work, and results, not just nepotism or personal relationships.
  • Focus on Values: Clearly define and communicate the company's core values, emphasizing integrity, honesty, and fair treatment. Train leaders to embody these values and hold everyone accountable.

Building a Culture of Freedom and Agility:

  • Empowerment: Delegate decision-making authority to teams and individuals closest to the work. This fosters ownership, responsibility, and quicker problem-solving.
  • Collaboration: Break down silos and encourage cross-functional communication and collaboration. Create spaces for open discussions and brainstorming.
  • Continuous Learning: Invest in training and development programs to equip employees with the skills and knowledge needed to thrive in an agile environment.
  • Feedback Culture: Promote a culture of constructive feedback, allowing employees to learn from mistakes and grow. Encourage feedback exchange between colleagues and leaders.
  • Celebration of Success: Recognize and celebrate individual and team achievements to boost morale and reinforce desired behaviors.

Remember:

  • Change takes time: Don't expect an overnight transformation. Be patient, celebrate small wins, and focus on continuous improvement.
  • Leadership is key: Leaders must champion the cultural shift and set an example by embodying the desired behaviors.
  • Communication is crucial: Communicate the vision for change clearly and regularly, addressing concerns and ensuring everyone understands the benefits.
  • Seek external support: Partner with consultants or HR professionals who can provide guidance and expertise in implementing cultural change.

By addressing the root causes of corporate culture issues and actively building a culture of freedom and agility, Bangladeshi enterprises can unlock their true potential and thrive in the global marketplace. It's a challenging journey, but one that is well worth taking for the sake of both individual and organizational growth.

Beyond "Stubborn": Unlocking Agility for Bangladeshi Entrepreneurs

Explore the realities and challenges faced by Bangladeshi entrepreneurs, and discover practical strategies to navigate a dynamic market, embrace learning, and thrive in the face of competition.

  • Acknowledge the challenges: Recognize the difficulties faced by entrepreneurs in Bangladesh, such as limited access to resources, complex regulations, and fierce competition. This shows empathy and avoids sounding accusatory.
  • Success stories: Examples of Bangladeshi entrepreneurs who have embraced agility and found success through adaptation and learning. This provides inspiration and demonstrates the value of these approaches.
  • Practical tips and actionable strategies for improving agility, such as:
    • Embrace data-driven decision-making: Encourage entrepreneurs to gather and analyze market data to inform their strategies.
    • Build a culture of experimentation: Foster an environment where small-scale experiments and calculated risks are encouraged.
    • Prioritize continuous learning: Emphasize the importance of staying updated on industry trends, attending workshops, and seeking expert advice.
    • Develop a growth mindset: Promote a belief that skills and abilities can be learned and improved upon through effort.







Challenge & Hook:

The Bangladeshi business landscape is brimming with potential. Yet, traditional, rigid structures can hinder growth and adaptability in today's fast-paced market. Bangladeshi enterprises face unique challenges: navigating complex regulations, accessing resources, and competing with established global players. But here's the good news: agile isn't a Western import; it's a mindset shift perfectly adaptable to the Bangladeshi context.

The Agile Advantage:

Agile isn't just a methodology; it's a cultural revolution. It empowers teams to embrace change, collaborate effectively, and deliver value iteratively. Imagine:

  • Rapidly adapting to market demands: No more being caught off guard by trends. Agile lets you pivot quickly, seize opportunities, and stay ahead of the curve.
  • Boosting innovation: Unleash the creativity within your teams. Agile fosters experimentation encourages feedback, and fuels groundbreaking ideas.
  • Enhancing customer satisfaction: Put your customers at the heart of everything you do. Agile ensures you're constantly delivering solutions that meet their evolving needs.
  • Building a culture of engagement: Empower your employees, break down silos, and foster a collaborative spirit that drives results.

The BEST Agile Approach for Bangladesh:

Remember, there's no one-size-fits-all agile approach. The "BEST" agile for Bangladesh requires tailoring practices to your unique cultural context, business goals, and resource constraints. Here are key considerations:

  • Start small, scale gradually: Don't try to boil the ocean. Begin with a pilot project, learn, iterate, and then expand strategically.
  • Focus on value, not just process: Agile isn't about ticking boxes; it's about delivering real value to your customers.
  • Embrace cultural nuances: Respect existing hierarchies and communication styles while fostering an agile mindset.
  • Build local expertise: Invest in training and development to create a strong pool of agile talent within Bangladesh.

Call to Action:

The time for action is now. Don't let outdated practices hold you back. Embrace the agile revolution and unlock the true potential of your Bangladeshi enterprise. Take the first step today:

  • Download our free guide: "The Agile Starter Kit for Bangladeshi Businesses"
  • Attend our upcoming webinar: "Agile Done Right: Tailoring Practices for Bangladesh Success"
  • Connect with our team: Let's discuss how we can help you implement agile and achieve sustainable growth.

Remember, you have the power to transform your enterprise and become a global leader. Embrace agility, unleash the Bengal Tiger within, and rewrite the success story of Bangladeshi business.


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