Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
Official Definition of Personal Brand: A personal brand is a
widely-recognized and largely uniform perception or impression of an individual
based on their experience, expertise, competencies, actions, and/or achievements
within a community, industry, or the marketplace at large.
How you see yourself and how others see you, in contrast you’re personal Brand.
The reason is that as a
freelancer, YOU ARE YOUR BRAND.
So, how did I build my personal brand?
Your social Media user profile, Blog, Online Community profile,
Sharing Thoughts, Your Resume, Objective, Mission statement, Personality, Interests,
Likes and Dislikes are amongst YOUR personal BRAND. These are the core elements
of your BRAND. We may raise another post on …. For more details Next
I always love to sell VISION! And Skills!! I love
to believe in simple living high thinking- a creative out of box thinker.
Vision is a long-term goal. I have been trying since 2008 to promote and
barding myself as a Freelancer Blogger Pleader. Niches: Baba Home Work-Life
Virtual Remote Nomad Social Digital Media Marketer Admin Supports Business
Development…
A brand cannot succeed without both proper and effective
marketing. That being said, it should come as no surprise that you need a
personal marketing plan for the most valuable product of all, yourself!
Next- Promote yourself in the market …
Personal Business Professional life whatever you must have a planned
journey to grow.
Every job seeker needs to have a well-planned career strategy for the upcoming year.
But what is a personal marketing plan and what does it consist
of?
A lot of the benefits a personal marketing plan
provides actually come through the creation of it. By outlining exactly who you
are and why you stand out above the rest, you’ll come away with a better understanding of
yourself as a brand and how to best
promote yourself online.
Doing all of this will help you convey your
core value throughout your entire personal marketing strategy in a clear and
concise way. Being able to quickly show what you offer and stand for in your
market will put you in a great position to capitalize on new opportunities.
How to Create a Personal Branding Marketing Plan
Effective personal branding doesn’t just happen
overnight. You have to have a plan in place if you want to maximize your
personal brand and career. In short- for simplicity, we mean to say a Personal
Brand is a personal profile.
Job seekers who build
effective personal brands carefully plan a strategy to help make themselves
become noticed by employers and recruiters. A personal marketing plan consists
of creating a personal mission statement, analyzing your current situation as a
job seeker, goals, objectives, opportunities, and a strategy for landing a job.
Although many jobs
seekers don’t create personal marketing plans, it’s a great tool for helping
you create an outline of what you want to accomplish as a job seeker and goals
you would like to meet within the next year. Whether you’re looking for your
first job or wanting to advance your career, a personal marketing plan can
definitely help you accomplish your goals and meet your career objectives.
If you’re wondering how
a personal marketing plan can maximize your job search and personal brand,
follow these five simple steps to help you outline your career goals:
1.
Define your mission statement.
Creating your mission
statement is the first step of your personal marketing plan. This is where you
define your mission as a professional, career objectives, and personal goals.
Your mission statement
should also answer two questions: Who am I as a professional? What do I need to
do to accomplish my career goals and objectives? These are fundamental
questions that must be answered before you can begin your job search.
If you want to maximize
your job search and personal brand, your mission statement should also include
a goal or objective that explains how you are at a competitive advantage as a
job seeker. This includes qualities you believe that set you apart from
the rest of the job seekers.
2.
Explore your strengths and weaknesses.
Similar to a marketing
plan, you will also do an analysis of your strengths and weaknesses. This is
important for you to do as a job seeker because it will help you discover what
opportunities best fit your needs and areas where you can improve as a
professional. By exploring your strengths and weaknesses, you will also learn
how your experience aligns with the job seekers you are competing with.
To evaluate your
strengths, take a look at your experience, hard and soft skills, and character.
These are values that will help you in promoting your personal brand. Next,
when you evaluate your weaknesses, look at what you can do to improve and help
yourself stand out. Determine if there are any particular skills you need to
develop and things you need to change about your personal branding strategy. By
doing this, you will be able to improve your competitive advantage and improve
as a professional.
3.
Identify opportunities that fit your career needs.
After you define your
strengths and weaknesses, it’s time to identify opportunities for you as a job
seeker. You should already have an idea of what type of job fits your needs,
wants, and characteristics, so this should make it a little easier for you to
find opportunities.
When identifying
opportunities that fit your needs, you should consider the type of work the environment you excel in, the type of industry you enjoy, and the culture that
fits your characteristics. By doing this, you will be able to narrow down your
job search and improve your chances of connecting with professionals who can
help you advance your career.
4.
Implement the promotion of your personal brand.
Once you know your
personal goals for your marketing plan, you’ll be able to begin promoting your
personal brand. Knowing what opportunities fit your needs, you will be able to
have more leverage on your personal brand. When implementing self-promotion,
it’s key to connect with people in your industry and share relevant content
people in your networks will find valuable. You will also be able to promote
your personal brand to employers and recruiters in your desired industry and
position yourself for companies you’d like to work for.
5.
Evaluate your job search performance.
The final step in
building a marketing plan is measuring your job search success. You can create
these metrics through how many connections you’ve made through social
networking, interviews, and even the job offers you received. It’s important to
evaluate yourself as a professional so you know what works for you and how you
can improve. If you aren’t building contacts or landing interviews, then it’s a
sure-fire sign you may need to reevaluate your objectives. On the other hand,
if you are finding success with your personal brand, then you’re definitely on
the right track with your personal marketing plan.
As you can see, creating
a personal marketing plan is a great way to help you define your goals and
position yourself as a professional. You will be able to maximize the power of
your personal brand, build your professional network, and even land jobs that
fit your career needs. By focusing on your personal goals and creating
objectives for your job search, you will be able to put yourself at an
advantage and stand out amongst your competition in the job market.
Every job seeker needs to have a well-planned career strategy for the upcoming year.
A great way to get yourself focused on your job search is to create a game plan for your
career. Your career game plan consists of setting goals, figuring out how you’ll accomplish those goals,
and creating a time frame for yourself.
To help
you get started with creating a game plan for your career, here are some steps
to follow:
1. Start with a goal and break
it down.
Succeeding your job search requires you to start with the end in mind. Your career game plan will focus on the goals you have for the upcoming year and breaking them
down into shorter goals.
For example, let’s say by next year, you hope to be working full-time as a
marketing professional in the sports industry. In order to accomplish this
goal, you can break it down into a series of objectives.
Your first objective could be to start building your personal brand as an expert in
the sports industry. You can do this by creating a professional website or
blog, networking with professionals in your field, and getting involved with
conversations about the industry online.
2. Determine the skills you
need to learn.
After you’ve set your goal and created objectives, determine the
skills set you need in order to be successful in landing a job. This will make
you more marketable to employers.
To
determine the skills you need to learn, research relevant job postings and
organizations to the type of job you want. Pay close attention to the skills
and experience each of these organizations require. If you find you’re lacking
in a certain area, this is a good indication you need to learn some new skills.
3. Keep track of successes and
failures.
As you
continue on your job search, pay close attention to your accomplishments and
failures. Whenever you accomplish an objective such as landing an interview or
attending a networking event, this helps you gauge your career success. On the
other hand, if you miss a goal or objective, this provides you with the
opportunity to learn and improve from your mistakes.
4. Keep playing to win.
The only way your career game plan is going to work is if you adopt an “I’m in it
to win it!” mentality. There’s no doubt you’ll experience a number of ups and
downs in your career, but you need to stick with your goals no matter what.
Being
persistent with your job search and staying aware of opportunities is the only
way you’re going to give yourself a leg up in your career. You can only reach
success if you follow through with your career goals and hold yourself
accountable for your success. By doing this, your career game plan will help
you get ahead with your job search and lead yourself closer to the big picture.
A career game plan is a great way to get you focused on your job
search and helps you find a job that meets your goals and needs. By
following these tips, you’ll create a career game plan that gets you ahead of
the game.
READ MORE.....This post consist of ideas and resources credit goes to:
https://www.personalbrandingblog.com/how-to-create-a-personal-marketing-plan/
https://brandyourself.com/blog/career/job-search-career/personal-marketing-plan/
https://www.glassdoor.com/blog/4-steps-create-career-game-plan/
