The great Entrepreneur and Creative Thinker Professor Muhammad Yunus is my inspiration

Hi, Hiring Manager/Employer /Advertiser/Readers/Followers!

Preface:

A proter/Entrepreneur/Founder became a job seeker...never mind read the real-time history of mine. Digital savvy corrupt country!  

1 Pillow of Tk-200 became 8000 and one chair of TK-600 Became 600K!!! Due to corruption, I have left my factory in the year 1997 which was under a Govt. bank credit, sold, and recover their loan in the year 2000.

History:

Thriving to hunting a Social Media Marketing, Digital Media Marketing, SEO Content Marketing, Email Marketing, SEO Marketing, Business Development- Strategist, Branding, Sales consultancy, and Startups support situation …

I myself fellow Fan and student of Professor M. YUNUS whose impact my life in boyhood. 

With Professor Muhammad Yunus at his father's, Ziafat MEZBAN (FEAST) at Nazu Meah Hat, and my Chittagong University Batch 78 Masters Economics Department's Fellow student of Dr. M. Yunus and My bosom Friends while they were visiting my house to meet with honorable sir.  Feb 2008 so far 

Professor Dr. Muhammad Yunus (born 28 June 1940) is a Bangladeshi social entrepreneur, banker, economist, and civil society leader 

who was awarded the Nobel Peace Prize for founding the Grameen Bank and pioneering the concepts of microcredit and microfinance. These loans are given to entrepreneurs too poor to qualify for traditional bank loans. In 2006, Yunus and the Grameen Bank were jointly awarded the Nobel Peace Prize "for their efforts through microcredit to create economic and social development from below". The Norwegian Nobel Committee said that "lasting peace cannot be achieved unless large population groups find ways in which to break out of poverty" and that "across cultures and civilizations, Yunus and Grameen Bank have shown that even the poorest of the poor can work to bring about their own development". Yunus has received several other national and international honors. He received the United States Presidential Medal of Freedom in 2009 and the Congressional Gold Medal in 2010.

Dr. M. Yunus is my cousin’s son by relation – NEPHEW. We are from the Same Village and belongs to the same birthplace renown south Chittogram locality Nazu Meah Hat

His father Haji Dulla Meah Showdagar was my beloved cousin. I had very good relations and contact with him until dead. From the boy, I was influenced by Dr. Yunus.

In 1968, the NIRIBILI residence builds by his father at the Punchalish Residential Area at Chittagong city. For the inauguration and home party, my father was invited and was accompanied – Dr. Yunus came with a Voxwagn car drive self-drive. That was the first journey trip in my life by car.

Secondly- First-ever drink Coca-Cola at the party

Thirdly- First-ever watch waki–talkie film of construction and 

Fourthly- Dr. Yunus established Printing Packaging Industry “Pakistan Packages” after independence which was named as “Packages corporation” I was greatly inspirited by this an industry which became my dream comes true in the year 1993- I had established “Desh Packages Ltd.”, Printing and Packaging. The difference is that Packages Corporation - a Cardboard box and mine was both Cardboard and Corrugated paper box.

Dr. Younus lives in the town center, occasionally or yearly comes to enjoy and met villagers and relatives on EID_FEATIVALS. So no such intimacy with him like his father and other brothers. However- he was and is my ICON…his family and his influence in life greatly.

Desh Packages Ltd., Chittagong, Bangladesh, Managing Director/Founder, Sep 1993 - April 1997
·         A B2B 100% export-oriented Ind.: Printing Packaging & Converting Industry from greenfield to Op
·          Sourcing Procurement, Strategic Plan. Sales Marketing Operations Admin to Finance, HRM, Management 
·         Export shipment Documentation Commercial B2B Buyer Bank handling, one-on-one, Calling, Email & Marketing 

A Few Affiliations Won: 

• Founder and President- Chittagong University Student Association'78 Feb 2003 Present

• Admin- Chittagong University Alumni Association- https://www.facebook.com/groups/cuesclub   

• Assistant General Secretary and founder- Bangladesh Corrugated Carton Manufacturing and Exporters Association, Central Committee Dhaka 1991-1993

• General Secretary and founder- Bangladesh Corrugated Carton Manufacturing and Exporters Association, Chittagong Regional Committee, Porbokon office, East Nasirabad, Chittagong.1988-1993

• General Secretary- National Association of Small and Cottage Industries Association, Chittagong District Committee, Chittagong, Bangladesh- 1988-1993

After completion of my Masters from the University of Chittagong, I didn't run for a job. I was determined from an early age to be an entrepreneur. The job consists of taking bribes unethical issues. Reasons why I never think of...

But after 15 years of managing the industry faces so many govt. thieves and corruption. My mind revolt and left all achievement because of govt.  40 branches of thieves, and ALI Baba myself at large on Facebook 

In the year 1997 lay of my factory and went to the United Arab Emirates taken a Factory manager Job 

STARTED MY CAREER WITH THE FOLLOWING CONTRACTUAL (JOB ) WORK HISTORY BUT MY MIND ALWAYS WITH ENTRENIOUR VISION PASSION AND MISSION OF WORK ETHICS & HONESTY AS UNDER: 

Baba Home, Chittagong, Bangladesh, Blogger Freelancer Virtual Marketing Consultant, Feb 2008 – Present  

·         Admin support Social Media  HTML, XML simple Design Content Development  CMS PR Digital Marketer Strategist

Money Mouth Marketing | Atlanta, GA USA, Digital Marketing Specialist, Aug 2019 – Nov 2019

·         Organic Growth to Paid, Deep Dive Research Strategic-Plan, Admin support, Data Mining, Group Take over

·         Lead Gen, CVJ Funnel- Lead magnet, Tripe Wire Sale, Core offer to Profit Maximizer CRM, EM, SEO SEM

Noapara University College, Chittagong, Bangladesh, Contact Lecturer, Aug 2017 – Mar 2018

·         In charge Accounting Dept.; Accounting and ICT Honors in course, Management, Marketing, Banking-Insurance, Taxation Lab Practical ICT Audio Visual Class, Examiner, 

·         Set up a Students club, counseling students to maximize collegiate Attendance and guardian participation to have better communication and sturdy managing through student CLUB

Aziz Garments Ltd., Chittagong, Bangladesh, Executive Director, Nov 2013 – July 2016

·         100% export-oriented garment Ind. of 500 HR: oversees Operations Marketing Finance Admin

·         Bank Commercial  Documentation B2B Buyer, Pricing, Negotiation, One-on-one, calling Emailing

·         BMRE project proposal and works links here: https://cutt.ly/KraJumH   https://cutt.ly/eraJAtk   

·         Contribution works and projects document samples: https://cutt.ly/8raJ7ul     https://cutt.ly/GraKx9g

Kutubdia Technical & BM College, Cox’s Bazar, Bangladesh, Principal, Oct 2011 – June 2013

·         12 grade College Head, Governing body GS as an ex-officio, Attended all govt. offices, E. Board

·         Manage all curriculum, academic calendar extracurricular activities staff & Exam Centre Mgt.                                                                             

Hazera Taju University College, Chittagong-4212, Bangladesh, Cont Lecturer, Feb 2008 – Sept 2011

·         Accounting & ICT Honors in-course: Principles of Accounting, Financial Accounting, Taxation,

·         Corporate Law and Practice, Computer in Business, ICT, Tutorial, Projects, Exams, Club

Chowddagram Chemical Ind. Ltd., Cumilla, Bangladesh, Executive Director, Mar 2005 – Sept 2006

50 TPD Sodium Silicate Mfg. Ind. Oversees Prod to overall F&A, Marketing all admin, operation as CEO

Corrg sheet Packaging Ind. Ltd., Chittagong, Bangladesh- Executive Director, April 2002 – Dec 2004

·         B2B 4.5 TPD 100% Export oriented Cartoon- Prod to overall Finance and Admin, Marketing

·         A lay off Sick overdue bank loan, reschedule, Operations, Recover, Maid Feasible Paid Bank loan

·         Shifted a 4500 to 20,000 Floor Space production facility as BMRE Capacity & Sales building 

New pack L.L.C., Sharjah, U.A.E, Factory Manager, May 1997- Dec 2000

·         B2B 4.5 TPD 100% Export base Paper box Ind. 75 HRM, Operations, Procurements, Sales & Marketing

·         Sick factory RED to GREEN Bank Fig. Project Proposal, BMRE Semi-Auto Machine import, Installation, Prod. 

·         My contribution & significant works here: https://cutt.ly/uraKGLX    https://cutt.ly/3raKVqS  

Umm al Qaiwain Paper Products, Port Rashid FZE, UAQ, U.A.E, Factory Manager, Feb 22001- May 2000

A 12 TPD recycles Paper mills and paper bags Manufacturing Factory: oversees total Operations, B2B Marketing

In search of TRANSPARENT/WHITE INCOME visited Japan USA UK and 20+ other countries of the globe. 

Still in searching through freelancing Virtual WORKING from Home Work-Life-HOME Balance to earn living from the comfort of my home or relocate

A Book & street SMART Seasoned Professional WON 36 years TRACK- CEO Executive Director Manger,  LED B2B 100% Export Oriented Manufacturing Ind. Sales & Marketing, Strategic Planning Managing overall  to transformed my skills into revenue by performance KPIs ROI add X factors to bring the changes: 

•  I sleep, eat, and breathe Digital. It is in my DNA- I LIVES AND BREATHS IN, OBSESSED INTERACTIVE TECH SOCIAL DIGITAL-SAVVY TRENDSETTER. Plan Strategy Data-Driven crucial to the success
• Results-oriented  with a strong background in strategic sales and Marketing  Creative & critical thinking
• EVER interests in  SALES & MKT LOVE TO ACCEPT CHALLENGES – ENTREPRENEUR GROTH HACKER
• Customer GOAL Focused Do-Follower Go-getter Quick CO-Opt in Challenging Dynamic situation. Empathetic TEAM PLAYER – consistent and foster psychology motivated environment events Training
• Mastery of a diverse set of skills: Educational Technical Soft Hard Specialized skills for a niche industry, Managerial, Leadership, interpersonal Communication Skills
• Won agility and 'de facto' working practice which underpins the way, everyone approaches to achieve goals.
• Tours & Travel: Japan, USA, UK, Malaysia, KSA, UAE, and 20+ Countries and I always think the global vision

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SKILLS AND STRENGTHS

Critical Thinking Skills: Adaptable Artistic Creative Critical observer Desire to learn Flexible Innovative Logical + out of box thinker Problem solver Research Resourceful Uncertainty Tolerance Troubleshooting

Leadership Skills: Conflict Mgt. & Resolution Deal & Decision Delegation Dispute Inspiring Motivating People Meeting Talent & Team Mgt. Facilitation Giving clear feedback Mentoring Successful coaching Supervising

Positive Attitude Skills: Confidence Cooperative Patience Energetic Enthusiastic Eager Friendliness Honesty

Teamwork Skills: Accepting feedback Collaborative CS CX Dealing with difficult personalities & situations Emotional intelligence Empathy Establishing relationships Interpersonal skills Influencer Networking Perusing Self-awareness Sociable Teambuilder

Work Ethics Skills:  Attentive Competitiveness Dedication Dependability Do-Follower Self-Starter Meeting deadlines Multitasking Perseverance Persistence Proper business etiquette Punctual Reliable Resilience Results-orientation Scheduling Self-monitoring Focused on task Strategy Time Mgt. Scalable Working well under pressure

Computer & Technology Skills: Microsoft Office Suite G-Suites and Apps HTML Analytics

Social & DMM Platforms Skills: Major Facebook, LinkedIn Twitter CMS Blogger WordPress +++

Communication & Digital Skills: Fluency in written & spoken English, Emailing, Skype, Zoom, Meet, MailChimp.

 Precision digital approach: B2B SEO Content Writing, Blog & SMM drive traffic, Funnel Building Lead Gen to Sales

Analytical Skills: Statistical Analysis, Data mining, Resource Mgt., use of data to explore decision making

Marketing Skills: SEO SEM Local SEO EM CM MCM CRM Google Analytics Ads Facebook Ads Manager

Technical skills: CANVA, Grammarly, Hemingway Editor, G-Suite, Gmail, Goggle Apps, Google WebMaster Tools, Google Keyword Planner, Google Search Console, MS Suite, HubSpot CRM & CMS, Moz, BuzzSummo, Aheref, Google Text Ads, FaceBook ads, ZOHO, HootSuite QuickBooks online, A/R, A/P, Bookkeeping, Accounting Financial Ratio Analysis Excel Docs Drive Sheets Cloud

Multi-tasking & Language Skills: Met deadlines on overlapping projects in a fast-paced agency environment; used project management apps ERP SMEs ZOHO Wrike Arabic Bengali English Hindi Urdu

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PROFESSIONAL ACCOMPLISHMENTS

Accomplishment 1,  Entrepreneurial DNA- Scratch to Existence, Palming Managing overall Sales, Marketing, perusing negotiating, Founded- a small venture of $ 10K in a 2000 Sft. Room to $500M  Industry of 2100 Sft floor.   

Accomplishment 2, Consultancy and Challenging restructuring, BMRE Project, Strategic Sales, and Marketing, Manage overdue loan burden, Sick and lay off companies back to sustain and feasible block to over $500 M in sales Accomplishment 3, 100-500 HRM Admin Buyer Handling Financial planning experience, I’ve maintained over 200 client relationships while helping develop, and eventually managing the company’s CRM system.

Accomplishment 4, BMRE project proposal and works links here: https://cutt.ly/KraJumH   https://cutt.ly/eraJAtk   

About my contribution, works and projects document samples here: https://cutt.ly/8raJ7ul     https://cutt.ly/GraKx9g

Accomplishment 5, a sick factory managed RED-GREEN Bank Fig. Project BMRE New Semi-auto Machine import, Installation, operation, my contribution & significant works here: https://cutt.ly/uraKGLX    https://cutt.ly/3raKVqS

Accomplishment 6, Set up a Students club, counseling students to maximize collegiate Attendance and guardian participation to have better communication and sturdy managing through student CLUB

 Accomplishment 6, All Export order comes through L/Cs. Project management  under batch  or Production work order, Ensure quality on-time production and shipment, Commercial, Documentation with banks for negotiation consists of strict follow up Feedback  Supervision, Meeting conducted throughout my carrier

 

Certificates, awards, badges, and industry-recognized credentials

·         Hubspot Academy Content Marketing Certified

·         The Fundamentals of Digital Marketing Certificate Exam from Google

·         Money Mouth Marketing Specialist Certificate of Completion: https://bit.ly/35xUue1

·         Digital Marketing Apprenticeship Certificate:  https://pdf.credential.net/r8901q3g.pdf 

·         Completed the course How To Build a Sales Funnels using ClickFunnels on 09/23/2019 here: https://bit.ly/2YHEdSQ

·         Udemy Certificate of completion- SEO in 2020- See What’s Working Today:

·         Udemy Certificate: How to run Digital Marketing Ad Using Google Adwords Express:

·         Drive Advertising Revenue with Google Ad Manager- Passed: https://skillshop.exceedlms.com/student/award/41267312

·         Completed course How to drive traffic, generate leads and sales with TAGON here: https://bit.ly/31xAfhA

·         Facebook Blueprint: Certificate of Completion Business Manager: https://bit.ly/3jjHbVy

·         Certifications to Credit: • BSCIC ILO ABD organized Course: On "DOCUMENTATION" at home 1992

·         NPO certification course: on "Productivity and its measurement" Under the ministry of Ind., Dhaka, Bangladesh Feb 91

·         PBAE-1 Entrepreneurship Scholarship Training course On Total Quality Control from AOTS, Tokyo Japan April- May 1990

Conclusion: 

"Honesty is the best policy". We are all working to earn living whether an owner/employer or employee. But different in pronounce "Profit" "Wages" "Salary" generated income shares by all stakeholders.

• We are all must be entrepreneurial-minded positive passionate to transform sustainable business growth.
• To be our own boss do-follow and ever LEARNER to opt with dynamic ever-changing teach and Biz world we must be creative passionate. 
• Every stakeholder must be honest empathetic to each other to foster a better friendly environment grow where efficiency integrity works ethics evaluate and judge 

Let's think of Professor Mohammad Yunus's and hope for the best to have employment for all. Let's try out our level best to manage profitable ventures to creates more jobs to face the POST COVID-19 PANDEMIC unemployment situation to overcome. 

Wishing a wonderful journey to grow with an esteem organization to keep my performance .... to drive revenue KPIs ROI by adding X factor

Cheers and Best wishes

==================================================================

Nazu Meah Showdagar (Marchant), the Grandfather of Yunus Founder Nazu Meah Hat

All you need to know about CONTENT MARKETING

My main (major) subject matter is SEO content. How to create? Its importance in Digital Social Media Marketing, Inbound and outbound Marketing Plus more…

All you need to know about Content Marketing. This is a continuation of my earlier post-

How do I Create SEO Friendly Content?

 

You’ve probably heard the content referred to as a demand generator and lead nurturer, but the role of content in your marketing strategy should extend to all stages of your sales funnel.

From Post Images Infographics all are content. So we have to curate its SEO and content friendly in line with a marketing strategy to drive traffic, Lead gen, and drive sales…    

Digital World- it's especially relevant in digital marketing. SEO Content Strategy Content Marketing playing an impactful role to drive traffic paid or organic…

And it was an adventure for me. I discover the amazing importance of SEO and Content in the Digital Marketing arena. I was about to puzzle by experiencing that SEO and Content dominating the whole world Politics, Economy, Govt., Corporate whatever.

When finding a justification of SEO & Content…. Says that:

A political Lead’s speech … budget, planning whatever is a sum total of content… isn’t it?

Picture, Infographics, Video, Songs, Advertisement, PPC, Text Ads, Lead, Funnel, prospecting, phone call, Email, chat blab la all are content …

All you need to know about content marketing-

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

 

Neil Patel- the SEO expert explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

 

I have already been shared in my earlier post How do I Create SEO Friendly Content?

 

Exactly why that is — why SEO is actually all about content marketing, and vice versa.

 

Today, in his DIGITAL Era of marketing SEO is the most popular digital marketing tool.  That extremely helps in improving the visibility of your website for the relevant audience as well as makes the page rank higher on a search engine.

The modern approach: How To Be #1 With People S.E.O. (Set Everything Once) – other than Ranking#1 on Google.

Make SEO Your Door to Door Salesmen! Curetting mobile-friendly content that HELPS you reach everyone’s hand on Android and iPhone screens!! Rather you may say and to hands Salesmen at fingertips.   

Through the Search Engine, SEO became hands to hands Salesman a like the then door to door one!

 

SEO is a base ingredient. If we can just pour, curate accordingly that might transform your business.

“Content marketing is the strategic marketing approach to creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

That way SEO & Content Marketing Can Transform Your Business – And carrier

In this, all digitized era, SEO is one of the most important factors we need to look at.

Nearly about 70% of people like to use Google engines when they want to search for anything on Google; it shows you the top best similar result related to your query, which you can get the right information.

No matter to what extent your business spreads out or what kind of service you provide, you can always be benefitted from SEO.

Online presence is worth branding. And we can manage Brand visibility across the market with SEO.

For an increase in traffic, you need good SEO. But to get the traffic to spend time on your pages and convert them into sales you need good content.

 

How to Create Your Content Strategy From Scratch

As a content marketer, part of your job probably includes constantly and consistently coming up with content topics.

And not just any topics — you need ones that will resonate with your audience and earn ROI for your brand or your clients.

But, if you’re like most marketers, you are not a never-ending idea machine.

 

We’re all human. We can’t rely only on our finite brains for infinite content marketing ideas — although we should absolutely be pulling from our own creative geniuses within. But how do we jumpstart these ideas in an effective, productive manner?

 

There are various SEO marketing strategies used successfully. Various strategies using by Digital Marketing Agency, but with one single strategy, all kinds of businesses won’t be fruitful. And sometimes it is necessary to create a customized SEO strategy to transform a small business into a flourishing one successfully. In this article, we will be discussing the importance of SEO in today’s market and how a good SEO campaign can help make your business successful.

1.    Better brand recognition:

Once you are able to implement the SEO strategies into your marketing campaign correctly, your the business will successfully reach thousands of people — more specifically 67 thousand every second. When you use SEO to market your products and services, with regular updates and relevant posts you make your company services visible to an expansive user base, which gives you an amazing chance to attract prospects and make more conversions. It will easily establish a good relationship between your company and your targeted customers.

2.    Generates more and more web traffic:

Once with the fruitful implementation of all these SEO strategies, your website is at the top of Google search results, and you will see how dramatically your website traffic will increase. SEO provides a totally organic way for all kinds of businesses to reach the top. This also makes it easy for your brand to become trustworthy, ultimately leading to loyal customers.

3.    Information about customers:

Once you are equipped with enough information about the needs, priorities, likes, dislikes you will be able to create relevant content for them. With the help of social networking tools at your disposal, you can gather important information about your viewers in a very detailed manner. You can have a clear conception of their age, location, needs, and wants. Later you will be able to design your products and services accordingly.

4.    Increased sales:

With the help of SEO, the enhanced visibility of your webpage will highly facilitate you by increasing sales. Consumers usually opt for the search results that appear on the first page of Google. With an active online presence of your business in search results, simultaneous delivery of engaging content, and better customer support opportunities – an amazing path will be paved for your business to reach the next level.

5.    Keep the contents are always up to date:

A very vital part of SEO or any influential tactic is to keep fresh all the content on your site that can be done by adding more product pages and variations onto your site or regularly updating your blog. This is the basic process to keep Google regularly involved and interested in your site. Regular updating of informative and high-quality content is very necessary to attract a number of customers.

6.    Establishing trust:

Any professional SEO agency will culminate in a single viewpoint that sharing data about your domain will help in establishing the expertise of the subject matter. Interacting on a daily basis with your customers online and posting their reviews about your service will help new customers rely on your service easily.

Summing up:

So now you know that a good SEO strategy and its implementation in your business can immensely increase your visibility and your sales too.

·  YOU have to maintain some attributes:

·  Your content should be of high quality, useful, and relevant.

·  Your site should be easy to navigate.

·  Your design should appeal to your target audience. 

·  You should focus on content and make searching for information easy...

·  Most of these attributes, like being useful, usable, findable, accessible, and credible map directly to SEO.

·         This is all about the optimization of BRAND.  

Goals to pursue through content marketing

You can accomplish a lot with a consistent, relevant, and valuable content marketing program. But you’ll never attain the results you want if you haven’t first identified your goals.

Making SEO A Game-Changer For Your Business

Content marketing is a numbers game.

Marketing is a Numbers Game. For many people, the scariest part of running a business is marketing and sales. Rejection is built into the process, and the thought of it – even just the THOUGHT of it – is a stressor that makes it hard to present a strong, confident pitch

Marketing’s #1 challenge is generating leads to sales or profit or revenue. Let’s TALK and how to…

In the sales world, it’s easy to get stuck thinking that more calls mean more prospects and more prospects, ultimately, leads to greater sales.

 

Logic dictates that this is true. So, why is this no longer the case?

While it’s tempting to think that more calls can lead to higher sales, the industry itself seems to be rejecting this approach. Now, greater focus is placed on nurturing high-quality prospects, guiding them carefully through the sales cycle, and proving the benefit of the product or service being sold through personalized approaches. Friendly and Helping approaches other than LEAD gen and Sales to create is the modern concept- Focus on Retention & Loyalty- Branding…

Retention Loyalty Branding creates ongoing Fans referrals- a long-term relationship.  

 

Content marketing is a long-term effort

In the mix of all other marketing strategies, content marketing is a strategy with long-term rewards. Content marketing, in the digital marketing sphere, is used to develop ongoing relationships with customers or clients through content that’s not directly promotional but also valuable.

 

Content marketing helps your brand stay relevant

Another good example is what an American hotel chain owned by Hilton Hotels, called DoubleTree, did recently. DoubleTree is famous for its chocolate chip cookies, which are served to guests at check-in.  Apparently, the recipe is a corporate secret that many people have tried to replicate but have failed miserably.

Make a genuine effort to create meaningful and valuable content

 

Performance measurement can show what has been achieved in a specific period and in some cases show the efficiency of producing profitable income in real-time. As such, performance measurements give an indication of what commercial actions have been successful in the past and even currently. But future commercial performance is not based on a straight extrapolation of a graphical line. The marketplace is in constant dynamic motion that may be slow or rapid. Yesterday and even today’s answers may or may not be suitable for tomorrow’s market situation. Commercial managers must bear in mind that customer’s requirements change, established products and services are superseded by new designs and technology changes, markets become saturated, and competitors become stronger or weaker.

Producing a large amount of content is undeniably important for becoming a better content marketer, but so is your timing.

Content marketing can lower your customer acquisition cost.

There are clearly many reasons to aim for that one big content marketing campaign. But there's a lot to be said about optimizing your content strategy for the long haul, too.

According to Larry Kim, one of the reasons WordStream is a successful business is because their customer acquisition cost (CAC) is so low. When I say CAC, I'm talking about the investment that's required to get a new paying customer for your business.

 

How to align your content strategy with your sales funnel 

 

This is the first step into mapping your sales funnel to your upcoming marketing campaign.

We’re struggling to attribute content to revenue and carrier.

 

If you’re reading this, you probably know that SEO can help businesses bring in new clients, increase cash flow, and encourage existing clients to spend more money. But have you ever thought about how, as a marketer or a consultant, SEO can help you market yourself, boosting your own career, connecting you to people,

Convert Your Content Marketing to Revenue

How to map content marketing into Revenue and carrier- this is the most important goal to achieve. 

 

Whether you are going to a scrappy startup or a leader at a large company, it’s safe to say that a digital marketing strategy is essential to your business's success. We live in a world where content marketing and digital advertising is taking up an increasing amount of market share. No matter the industry or a sector, companies large and small are relying on digital marketing to build brand equity, develop closer relationships with their audiences, and drive more sales.

How these companies accomplish these goals, however, obviously varies. While much of the discussion today centers on things like predictive marketing and voice search, one long-standing yet extremely effective strategy is search engine optimization (SEO). Even with the near-unlimited content on the internet, SEO can be a true game-changer for your business. Done correctly, it can be the gift that keeps on giving, providing you with higher brand awareness and a passive source of warm leads for your business.

The Power Of SEO

SEO strategy as part of their overall digital marketing strategy… But having said this, two of the most notable benefits are a stronger brand equity and increased revenue.

Let’s start with stronger brand equity. One of the reasons search engines are inherently valuable is because they provide extremely relevant content to user queries. Companies or individuals that can target the keywords their audience is using and deliver valuable, relevant content are much more likely to stand out in the eyes of their audiences.

You and your company can do the same, so long as you have a smart keyword strategy and create compelling content for your viewers. Even if this is your first time hearing about SEO and you have no idea which keywords you should use, optimizing content is something you can take on. What you want to consider is which keyword phrases your ideal target is using that should be getting them to your site.

SEO’s Money-Making Potential

Most often, companies don’t want to build brand equity solely for the sake of brand equity. The ultimate objective is almost always monetary. Luckily, SEO is perfect for this. One of the best parts of a comprehensive, well-executed SEO strategy is that it can deliver a significant number of warm leads to your business. Even better, if you are creating and releasing evergreen content, you can access a consistent source of new leads.

Most of the work that SEO does for you will be in getting prospects in this awareness stage. To make sure your content is optimized for awareness, focus on creating engaging content that answers the reader's question. Someone in the awareness stage isn't necessarily looking for your specific product or service, but if your post can answer their question, they might just stick around.

You should also optimize your content to convert those prospects who are further down your funnel. Embracing long-tail keywords and delivering valuable content about discrete problems or issues in your audience’s lives can substantially increase your revenue opportunities. In an era where we’re all busy and don't have enough time, ranking highly for these keywords, while simultaneously delivering stellar content, puts you in the best position to generate more revenue from your audience without wasting any more of your time.

As potential customers approach the bottom of the funnel, they already know about you, and they most likely already have a pretty good idea of what they're looking for. Their searches get more specific, narrowing in on the intricacies of the decision they have to make, which makes those long-tail keywords even more your friend. For targeting any stage of the funnel, SEO will offer you the most results if the content provides what prospects are looking for while in their specific stage in the journey.

An Effective Strategy That Isn’t Going Away

Google receives over 40,000 searches, on average, per second on any given day. This translates into 3.5 billion searches per day and at least a trillion searches per year. To put it simply, search engines like Google offer tantalizing opportunities for you to grow your business. Whether you are looking to enhance your credibility in your industry, generate more revenue, or do something else, SEO can take you to the Promised Land. All it takes is a smart keyword strategy, hard work, and being laser-focused on your ultimate goal.

 

Introducing The QTI Framework

In the end, it comes down to more than just SEO — it’s a reputation management, or personal brand building, and it involves elements of SEO, Content Marketing and Social Media. I’ve often wished there was a way to integrate these three practices in a cohesive manner that’s effective and long-lasting. So I took a stab at it by coming up with the QTI framework, which weaves together, 3 key elements that are applied to all three:

1. Quality — to achieve a high ranking in search and high visibility in social media, it’s imperative that information by you and about you be of the highest quality
2. Trust — this content, whether it’s a LinkedIn profile, a guest post, or a personal blog must bear all the marks of a trustworthy source.
3. Intelligence — This is about working smarter, no

 1. Quality

Quality is the foundational notion of any marketing campaign or career. You must be doing excellent work and providing value to your clients or employer, or you have nothing to market. To perform quality work, you have to keep up with the industry, work very hard, and achieve measurable results. This establishes your product — what you’re marketing to potential future employers or clients.

2. Establishing Trust & Authority

Trust is king! Once you know your stuff and have that essential foundation of quality, you must convince others that they can trust you. But who should you focus on convincing?

If your audience won’t take you closer to your goals, it is of no value to you. Posting cute kitten photos on Facebook may win you likes and shares, but is practically worthless in building your brand as an SEO expert. It’s much better to move people emotionally, add value, and offer assistance in your business field of choice. Be a valued resource that they will treasure, respect, and eventually do business with.

A few tips, once you’ve correctly identified your ideal prospects:

• Connect with your audience
• Quality trumps quantity (page views alone don’t matter, quality traffic does)
• Be yourself, be authentic — and add value
• Be generous and help without expecting anything in exchange; it will come back over time
• Think as a brand, act as a person; the human touch is very important
• Dive deep into your areas of expertise

View every contact with others in the industry as an opportunity to build trust. If you’re writing a guest post, a social media update, updating your blog or speaking at a conference, show people that you’re an expert. Don’t pitch — that’s a turnoff. Make them want to come back for more. Nurture relationships with your readers and social media followers.

Each time a visitor arrives at your website or reads your posts, comments or articles, ask yourself these questions:

• Are they interested in what they found?
• Did Do they do what you intended them to?
• Will they convert into clients or offer you a job? If not, why not?
• How can you improve things?

To do this really well, you must know who your ideal audience is, understand them as individuals, appreciate their challenges and problems, acknowledge the way they think (know their psychology), and know-how to influence them to do what you want them to, thereby attaining your ultimate objectives.

When you do this correctly, you will be regarded by your audience members as their trusted advisors. And this isn’t a one-time interaction.

My clients are great at running businesses, but not so great at planning their digital marketing activities and online strategy. This holds them back from achieving their full potential. To win their trust and establish a relationship with them (Editor’s note: Marketing Land contributor Rachel Balik calls this “getting into the friend zone.”), I guide them through my blog posts and guest columns, through personal meetings and consulting sessions, showing them that:

• With better research, they can reach, engage, connect and influence more people.
• By understanding user intent, they can serve audiences better.
• By knowing their people better, they can press the right emotional hot buttons.

This helps develop trust — even before a formal client-consultant a relationship has been established.

3. Intelligence

The last element of the QTI framework involves working smarter to achieve more at the same time, effort, or money.

Now that you’ve decided to focus on delivering high-quality content, and know how you’re going to build trust and authority, you must be able to accomplish this within a reasonable time with a modest investment. How to do that?

A. Use The Right Bait

What’s the best bait? Whatever the fish want! Give your readers what they want. Solve their problems. Meet their needs.

B. Forget “Word Count” And Tell Your Story

Many content marketers obsess over the right word count for a blog post. Forget that. Just tell your story. Use as many words as you need to do it well. My best posts on SEL are longer than 2,000 words, and they tell stories. Those are the ones that convert into leads and paid SEO work. The “secret” lies in using the stories to position yourself as a trusted advisor.

C. Capture All Your Good Ideas

Don’t let an idea escape. Trap it. Grab quotes, screenshots, URLs, or business development ideas for later reference. Evernote is a helpful app for jotting down notes or bookmarking sites, and it syncs between devices so you can expand on them later on a different platform if you prefer.

D. Be Smart About Creating Content

• Prioritize your writing. Work to a schedule
• Set aside limited time for research; when it’s over, start writing
• Ignore distractions; don’t check email; mute your phone; then, write
• Keep your blog post or article focused
• Decide what’s the important message of your post — and stick with it
• Write long first drafts; I often use only 25% of my first draft
• Stop worrying about keywords and SEO. Write for your human readers

E. Resist The Temptation To Try To “Go Viral”

Beware “Top 10” lists. They often gain traction on social media and are easy to skim through. But they rarely influence reader behavior or make you a trusted advisor in their eyes. Additionally, that bigger audience you’re reaching often isn’t the right audience.

It’s okay to do these posts from time to time, to attract new readers and get a burst of traffic. But make sure to use other content to stand out from the crowd. Create helpful in-depth content that digs deep into your areas of expertise, offers original or unique perspectives, and shares viewpoints that will impact and influence your readers.

Conclusion:

SEO content Marketing: Transform business by being #1 with people, hand to hand salesman. SEO Content Marketing is the base ingredient that SPICE UP a business into a profitable revenue-driving one.  Online presence is worth barding. And we can manage Brand visibility across the market with SEO. Goals to pursue content marketing

1.    The matter is Modern approach: How To Be #1 With People S.E.O. (Set Everything Once) – other than Ranking#1 on Google.

 

Now, greater focus is placed on nurturing high-quality prospects, guiding them carefully through the sales cycle and proving the benefit of the product or service being sold through personalized approaches. Friendly and Helping approaches other than LEAD gen and Sales to create is the modern concept- Focus on Retention & Loyalty- Branding…SEO is all about optimizing Branding Transforming revenues

2.    In short: Friendly and Helping approaches other than LEAD gen and Sales to create is the modern concept- Focus on Retention & Loyalty- Branding…

Retention Loyalty Branding creates ongoing Fans referrals- a long-term relation.  

Content marketing is a long-term effort. In the mix of all other marketing strategies, content marketing is a strategy with long-term rewards. Content marketing, in the digital marketing sphere, is used to develop ongoing relationships with customers or clients through content that’s not directly promotional but also valuable

 

3.    That way SEO & Content Marketing Can Transform Your Business – And carrier

 

Acknowledgments:

Recourses used out of the following blog post…for reading more:

 

Kim's approach. Campaigns From Larry Kim https://blog.hubspot.com/marketing/viral-campaign-tips-larry-kim How Can SEO Online Marketing Transform Your Business ...  How SEO & Content Marketing Can Transform Your Business ... How to Use SEO to Build Your Brand - Neil Patel How SEO increases your online presence - TechAdvisory.org Building Your Brand's Online Presence through SEO - Search ... Growing Your Business By Branding Through SEO 7 strategies to improve your online presence in 2019 | Smart ... Make The Most Of SEO. How To Bring Customers To Your Door. The Importance of SEO in Digital Marketing - SEO Digital Group The Role of SEO in Digital Marketing - In Front Digital From Door Knocking to Digital Marketing | 97th Floor