Oct 12, 2024

How To Data-Driven OKR: Drive Awesome DM Growth Results

Organization with OKRs. OKRs: A Framework for Data-Driven Goal Setting that is visible to all. 

OKRs
(Getty Images from online. Courtesy- strategist blog)

OKRs provide a structured framework for setting clear, measurable goals and tracking progress using data. Whims Guessing and Emotional decision-making days are obsolete and offset by data-driven decision-making.  Moreover, this is a data-driven dynamic tech and biz world using AI too! AI is a huge data library that compiles data queries at a quick turn-around time to give the results based on the input.  
Data empowers businesses to make informed decisions in a complex and ever-changing landscape. 

Data empowers Business


Data-driven decision-making is a process that uses data analytics to guide business decisions. Here are some essential metrics that digital marketers can track to make data-driven decisions: 

Take a Lesson From Google, Intel, and Others

OKR- "Objectives and Key Results" and is a goal-setting framework that helps individuals, teams, and organizations define and track measurable goals. OKRs are a popular management strategy that can help create alignment and engagement around goals. 


ROI KPI to SMART planning and strategy to drive company goals by performance and team playing...

ROI KRI is an easy and commonly used Digital Marketing tool to track results. This is not a big budget issue. We might track using free tools online. Every marketer knows the metrics and how to use them to get Results of the following:  

  1. Conversion rate: The percentage of visitors who take a desired action, like making a purchase or filling out a form 
  2. Customer lifetime value (CLV): The total revenue expected from a customer over their lifetime 
  3. Customer acquisition cost (CAC): The cost of acquiring a new customer 
  4. Engagement metrics: Metrics like time on site, bounce rate, and social media interactions to gauge audience engagement 
  5. Return on investment (ROI): A metric that connects marketing efforts to financial outcomes 
  6. SEO metrics: Metrics like organic traffic and keyword rankings 
  7. Social media metrics: Metrics like followers and engagement rate 
  8. Email marketing metrics: Metrics like open rate and click-through rate 
  9. Content marketing metrics: Metrics like time on page and conversion rate 
  10. Advertising metrics: Metrics like return on ad spend and cost per click 
  11. Tracking the right metrics can help guide a marketing campaign to success. It can also help marketers understand how campaigns contribute to business goals and inform decisions about optimizing strategies and channels. 
For more resources: 

https://www.linkedin.com/advice/3/how-do-you-connect-data-driven-objectives-your
https://www.cofficient.co.uk/building-a-data-driven-organisation-with-okrs/


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