An approach for SMEs to becoming Agile in a dynamic Post Pandemic & Ukraine Russia War to survive.
The main focus on
What is the importance of an agile Approach in Sales, Marketing, and Team Building in this changing world to sustain?
Business Economy Environment Society Politics Working Environment is
Dynamic and ever-changing. Overcome the
dynamic situation to co-opt with the changes shortly through an
agile practice. Business is a going
concern and continuous revenue goal to drive to transform the life cycle.
“Since no one knows
what the world will look like in the future, even the near future,
Agile organizations use the ability to learn and adapt. Scientific
thinking is exactly that: a process of deliberately engaging reality
with the intent of learning.”
Alarming uncertainty due to Post
pandemic and Russia - Ukraine WAR era…inflation may lead to uncertain buying
power and unemployment situation might cause next… business has to cut your
coat according to your cloth…the simple math of the time
Corporate and multinational companies
always have their backup plans. Moreover, they manipulate state power to invade IRAQ Libya Ukraine to loot and
manage… can do and undo anything from hoarding (the recent Bangladesh scenario)
to creating the caustic situation to catch the fish out of muddy water…
But SMEs can’t … they don’t have
backup and manipulating powers!?
They are the first responders in this
regard to overcome the situation.
COVID-19 pandemic and subsequent Russia-Ukraine war brought forward the
Agility. This is not about agile scrum management. Talking about, Agile = A
practical application of scientific thinking.
Teams and organizations
can use scientific thinking to help them set and achieve goals even though
the path can’t be fully known ahead of time.
Helping employees develop scientific thinking empowers them to solve problems and make decisions
While a basic example, this is the defining characteristic of business agility—embracing a culture change of disruption of normal working processes and using technology to help you improve your productivity, cut unnecessary costs, and improve your product and service.
- Using technology to help you improve your productivity
- Cut unnecessary costs
- And improve your product and service.
Using
the tech and automation apps 24/7 improves productivity…
Distractions
are the primary reason for reduced productivity in a team. The team loses focus because of these
distractions and cannot really justify why they delivered lower than normal
productivity.
Unnecessary Unprofessional Manpower or Team recruitment to cut
unnecessary cost by choosing Talented Creative Innovative Productive individuals
that improves the products and services indeed.
What does being agile
in the workplace mean?
Agile working is
about bringing people, processes,
connectivity and technology, time, and place together to find the most
appropriate and effective way of working to carry out a particular task.
It is working within guidelines (of the task) but without boundaries (of how
you achieve it).
- Connectivity and technology
- Time and place together to find the most appropriate and effective way of working to carry out a particular task.
Choosing
Talented Creative
Innovative Productive individuals and Creating SOP standard operating process
to reduce repetitive works automation that Time and place together to find the most appropriate and effective way of
working to carry out a particular task.
An approach
to becoming Agile in a dynamic world
Helping
employees develop scientific thinking empowers them to solve problems and make
decisions
Overall- the tech and business world is
dynamic and ever-changing too. To co-opt and keep ahead of time and competition
agile working skills are always appropriate.
Key Skills are:
- An ability to cut through unnecessary work and focus only on essential work.
- Sound judgment under pressure and the ability to remain calm under stress.
- Strong motivation and coaching skills to guide and support teams throughout a project.
Definition of agile
principles:
Their manifesto outlined a set of key
principles, which are designed to ensure companies prioritize the right things;
namely: customer satisfaction,
collaboration, communication, adapting to change, and more.
This is a Digital
Darwinism: Survival of the Fittest in the Age of Business Disruption and
agile Marketing
To transform and sustain in the market is the FOCUS of
all. How do we sustain in the market: Human Centricity?
The End HUMAN is the king of marketing or Human-centric Marketing!
The humanization process of marketing is the
ultimate focus of time. Let’s TALK about…
HOW does marketing features the business to humans?
Marketing professionals are Human to customers are human:
flesh and blood.
Numerous Tools, Tech, and apps are used in marketing by human
hands. Ultimate drivers and game-changer HUMAN converts to LEAD sales … B2B B2C
whatever
This is a data and analytics-driven marketing world, Guessing
and emotional decision-making days are gone.
Are you’re marketing
strategies taking advantage of the massive leaps in technological innovation to
reach your customers when—and where—it matters?
In today’s hyper-personalized world the human effort required to
craft truly personalized, large-scale marketing and advertising have made it
virtually impossible to target buyers with surgical-like precision.
Thanks to artificial intelligence, however, we now have the
tools to do just this—making it easier than ever to find, connect with, and
convert prospects.
Just as importantly, artificial intelligence is allowing for the
streamlining of marketing processes, lifting the prohibitive costs that once
impeded efforts to enhance 1:1
communication and individualized content.
The ultimate game-changer is HUMAN. Data-driven or AI
featured decision making and their implementation is done by humans.
HOW YOU CAN USE
A “HUMAN” APPROACH TO BENEFIT BAND AWARENESS AND LEAD GENERATION. HOW HUMANIZATION CAN PROTECT THE FUTURE OF YOUR MARKETING
STRATEGY.
Strategic marketing: SEO strategy, Content Strategy,
Social Media Marketing Strategy, Digital Marketing strategy…. Some total
consist of strategies and to LEAD requires TEAM WORKS- “HUMANS” to transform a
business through the purposeful drive to add 5Ps- purpose to make money…the
ultimate goal…
We live in a noisy world. Nowadays to stand out as a brand
you either have to offer an unparalleled customer experience or become a really
engaging storyteller or both.
We live in an age rich with invaluable data that offers brands
and businesses a wealth of insight into the thoughts, feelings, needs, and
desires of their target audience. And these insights are invaluable to the
ongoing success of any organization.
But, with a wealth of metrics available readily at our fingertips,
it’s all too easy to focus on the data alone and move away from one of the most
important elements of any successful digital marketing campaign: the human aspect.
The marketing executives and customers both are human.
Marketing strategy and customers= human convert to revenue.
This is connecting and online age. People
are heading to online presence searching, inquiring, and looking for places,
products, and services. Here SEO SEM and Content come first.
All you need to know about CONTENT MARKETING. My
main (major) subject matter is SEO content. How to create? Its importance in
Digital Social Media Marketing, Inbound and outbound marketing Plus more…
So SMEs must be well versed and
fully equipped to drive sales and revenue…
How sales are the life of any business
Sales are the bottom line of any
business that infuses blood into the whole organ. Through operations, it works
as Lifeline to transform the whole process into the blood to attain GOAL ROI ….
+X
Commit Your Agile Marketing Team to
Sales Support. Sales are the ultimate goal and bottom line of
marketing. Marketing is the BRAIN and SALES is the Hands to drive brain goal,
so nothing to conflict with marketing and sales. All the matter of
collaboration and collaborative TEAM playing
The
second wave of digital marketing was
sparked by the rise of social media…
Today,
the technology exists
to help build a complete picture of each customer in…
With
this kind of non-stop access, combined with
consumer power in sharing…
Social
media interactions; Recognize the audience; Mix up
old and new marketing strategies
HOW DO I TARGET THE MARKET WITH THE POWER OF SEO AND
SOCIAL MEDIA
REACH YOUR TARGET MARKET WITH THE POWER OF SEO
AND SOCIAL MEDIA
The matter; is how SEO and social media work
together. In short Social Media Management… know-how
Human-Centered
Marketing uses a combination of research, empathy,
design-thinking, and an agile mindset along with creating business alignment
across marketing, sales, product, and
engineering because the humans on
the inside matter just as much as prospects and customers.
Customer satisfaction comes through a standby
company policy- customer first or treated as the customer is KING! Marketing is the total of communications HONEYMOON
results. How to make customers more happy
Fall in Love with YOU…
To make customers fall in love with you easily we
have to thoughts each and every aspect of reaching out to the customers and
their satisfaction. First and foremost the pitches come first.
How Good pitches tell a story, but
the best pitches make it more personal that Sales. Personalized HELP and relationship
Building and 80:20 Rules redefined in this agile world situation. Alarming
uncertainty due to Post pandemic and Russia - Ukraine WAR era…due to inflation
uncertain buying power and employment situation next… we have to cut our coat
according to our cloth…is the simple math?!
Secondly the relationship building
Relationship
marketing refers to the marketing strategy of
cultivating more meaningful relationships with customers to ensure long-term
satisfaction and brand loyalty. Relationship marketing isn't about short-term
wins or sales transactions — instead, it focuses on delighting customers for
the long haul.
Overall Agility is
the matter in marketing and a Team
is our main topic to win and overcome the dynamic situation.
What skills would an Agile
team need?
Communication Collaboration
Time Management/ Planning Thinking Conflict Management Dealing with Change/
Flexibility Decision making Teamwork/ Teambuilding Handling stress Problem-Solving Leadership Diplomacy
Agile Methodology has come a long way in recent decades as
companies started implementing it in their organizations. In the recent state
of Agile survey, most of the respondents have seen significant
benefits in their revenue and other factors after the implementation of Agile
in their company.
Agile Marketing Teams are Happier
The individuals on those teams become more satisfied, loyal,
and innovative. Agile marketers engage more in their work because they have
control over it. Agile marketing can transform your marketing department,
making it easier to build and maintain a team that makes marketing magic. A satisfied, Loyal and innovative TEAM is a long-term asset for the company retained. Frequent migration of team members might cause system loss due to
trained manpower flying. Think of Your Secrecy, Policy also leaks and flown too.
How would you adapt
yourself to an agile and dynamic work environment?
Here are some tips.
(1)
Respond positively to
changing requirements. ...
(2)
Offer customers as
much flexibility as possible. ...
(3)
Use short “sprints” to
deliver value quickly. ...
(4) Simplicity–the art of maximizing the amount of
work not done–is essential.
(5)
How do you demonstrate
agility in the workplace
Conclusion:
Agile methods can improve the performance of TEAM, Sales & Marketing, and branding.
Company Team and Customer Loyalty Retention come through it and give a brand
voice in the long run to drive ROI and sustainable growth. Human centricity is a
must. The customer and Marketing TEAM both is HUMAN. And SMEs should have to focus greatly. Humanitarian aspects of management to be considered, implement, and exercised for the sustainable development of culture …
1. Making sales is the uptime goal. Agile skills should be
providing personalized HELP. The Pareto Principle
(80:20 Rule) for Customer Success. 80:20 Rules to foster a
Friendly Loyal long-term relationship with the customer which drives 25-55% more
revenue than new acquisition. Use the 80-20 Rule to Increase Sales and Leverage
your Business. Customer retention is most important in ROI…
2. Data analytics Automation apps driven team and marketing SEO SEM Content Personalized Sales Pitch and SEO and Social media targeted marketing… all should be mobile friendly and optimized…
3. Studies suggest that consumers are 53% more likely to engage with a business they can contact in real-time - a testament to the vital importance of personal connections in today’s hyper-connected digital age. Messenger and WhatsApp friendly Chabot social media CSM and CRM
4.
Overall- Agile Team Agile Marketing and Agility practice throughout
the life cycle of the Marketing process to co-opt with the dynamic teach and
marketing
