Jun 12, 2020

How do I Create SEO Friendly Content?

Creating SEO-friendly content- The matter is SEO-friendly content.



Preface On: Why SEO Friendly content

To doing daily to the weekly food shop, discovering new holiday destinations and researching things to do locally, the online world is very much a part of our daily lives.

The page title tag and Meta description tag contains relevant keywords. Search Engine playing a great role in searching. Content that not only appeals to the visitors but also the search engine spiders. When you work on improving your site’s structure and content, you’ll see the impact on your business growth in terms of leads and sales.

The online experience is constantly evolving thanks to content creators, businesses and app developers who are able to find new and innovative ways to help us shop, learn, and connect. So whether you own a business yourself or would like to work for one now is a great time to jump in and see how you can get involved in the digital world.

Every business, big or small, needs some kind of Internet exposure today where the world is headed. And if your business doesn’t catch up, it is bound to stay behind.

Here are a few stats:

  • 90% of overall traffic on the web is generated by search engines.
  • 57% of B2B marketers believe SEO is the top leads generator when compared to other marketing methods.
  • 81% of people use search engines to do their homework before committing to a big purchase.
  • 64% of Internet users depend on search engines to decide whether to buy something or not.

Once you’ve created website pages that are optimized for search, you’ll want to optimize that content on social media as well. When it comes to using social metadata as part of your SEO strategy, you want the metadata words and phrases to match the needs and voice of your target audience.

Keep in mind that Facebook itself is a search engine! When optimizing your page on Facebook, consider what a user might type into the search box on the social site so that your page comes up. Be very clear when creating your page’s description and profile content. Use social SEO tips on your other social media platforms as well, such as Twitter and LinkedIn. 


History of this post PLay BACK-

This post is the outcome of my recent situation opportunity. With the world’s #1 SEO Marketing company- Coalition Technology. Applied through another world’s #1 Job site Indeed.com- both GREAT!

Thanks for shortlisted me for the interview. Enabling me to open more avenues.  Through the interview screening questions and answering.


There were 14 questions so far…one 3-5 min Video:

 

o    Introduce yourself and explain your interest in this industry

o    What excites you most about Coalition's position?

o    What are the top three reasons we should hire you?Bottom of Form


The 12 question is the matter of nondisclosure to leak. So please let me keep it a secret… OMG!

 

To attend the interview I have gone through so many searches, research, and study. To prepare me brainstorm, thinking, taken notes, etc... Create MS word documents in the CT interview. Record Videos, Trim/Edit to cut to size accordingly from 7.30 to 4.3 minutes with my YouTube Studio account. Again download to Desktop-pc and uploaded again with provided built-in QUE…

 

To sharpening my ideas, memorize and reproduce the main subject matter- Digital Strategist. After completion and sent the interview the acknowledgment email received-

 

After completion of my interview on 08 June 2020, I have been gone through more deep-dive research. on SEO Content marketing. This is the out of my said thriving be a marker


To resize me with the 7 wonders point should evolving and learning to grips…keep me on track.



“The business and tech world is ever-changing. To co-opt with the ever-changing world we have to be a learner to grow business and carrier to the next level. As marketers, we live in a fast-paced world. With a 24-hour news cycle. In which marketplaces, software, and tactical competitive advantages are constantly evolving.”



Thanks, Coalition Technology again the #1 SEO Marketing Company… and to HAT’S OFF… SEO…

 

What level of experience do you have in web design and development? Are you able to create a nice website designs in Photoshop / Illustrator? Are you able to convert PSDs to pixel-perfect HTML & CSS? Are you able to write PHP? Perform Sys Admin tasks?

This question is related to production. I have web design and development, some HTML ideas. I don’t have a grip on CSS and PHP. I can perform some sysadmin tasks. Reasons why I didn’t address the question exactly- only poor response. Others 10/10! 

 

 


Introductory Play on track (current):

Develop, implement, and track digital and email marketing campaigns across all digital channels it will require Research and implement innovative marketing technologies. This is a work of collaboration and TEAM playing. With brainstorming, creative thinking, and deep-dive research. With the help of marketing tools. SEMrush, BuzSummo, MOZ, keyword surfer, Hubspot, Google keyword planner. Adwords express, MillChimp, ZOHO, Google search console. Plus more use of competitive research. And trend on Facebook LinkedIn, Amazon, eBay by searching too.

  • Modern buyers gathering knowledge/info about products and brands through a web search. Search Engine Optimization or SEO importance comes first. AI surfing relevant content through Local Search. Nearby BIZ in the forms of search results: Organic, Text, or PPC ads. Whatever all is content…?
  • By better understanding of how each piece of content plays into my sales funnel. I can track their results and optimize them to improve my ROI. Reassess quarterly and continue to seek ways to improve marketing strategy.
  • Plan and execute marketing strategy is the art and science of generating revenue. Using marketing reach out Identify trends and insights. Integrate social media strategy across all current social platforms. Facebook, Instagram, Twitter, and LinkedIn, blog, or generic search or paid traffic. Identify trends and insights to plan and execute. All webs, SEO/SEM marketing, and PPC, Text, SEM, advertising accordingly
  • Creating content for users goes way beyond just adding the right keywords to page copy.
  • The understanding audience, and creating an editorial calendar that aligns with business objectives. And your sales funnel. It will help you to do more conversions and increase your lifetime customer value (LCV).
  • A funnel is a step-by-step staircase. A useful model for visualizing the CVJ from initial awareness. All the way through which I can analyze for business and identify areas of improvement.
  • Understanding the concept of sales funnels is important. Because it's a useful model for visualizing the customer journey. From initial awareness all the way through conversion. The sales funnel provides a useful framework. Through which you can analyze your business and identify areas for improvement.
  • The high-converting marketing funnel is the matter. Choose which of the funnel to start with and pick one or two tactics for each funnel stage. Create content, connect, and build continuity. To keep the customer throughout the journey- CVJ.
  • Create a More Engaging Buyer's Journey. That said the general approach remains the same. Understand your audience; develop your funnel around your industry. And audience intent, and create a documented content marketing strategy. That maps custom content specific to each phase of their journey through the funnel.
  • Creating & Measuring Content KPIs Identifying leaks in your funnel. Primarily where users bounce will help you optimize your website. And the content strategy to increase your revenue.

 

My main major subject matter is SEO content. What is SEO Content? How to Create and its importance in Digital Social Media Marketing, Inbound and outbound marketing Plus more

But the bullet point consists of total parameters. TEAM, Tolls, SEO/SEM marketing, Paid, and organic traffic PPC, Text advertising. Scope etc. Crating REVENUE is the GOAL of any business.

 


To drive SEO in line with marketing strategy. We have to be concise on our mark to get set go to GOAL to EARN REVENUE.

Curate SEO in line with GOAL. The universal proverb:

“CUT YOUR CLOTH ACCORDING TO YOUR CLOTH”

SMART SEO Content Mapping or strategy is necessary.

PRO SMART-Specific Measurable Attainable Relevant and Time-Bound plan and strategy matter. Not a mere desire.

The character REVENUE is the most critical to manage to have a sustainable business as a going concern. Collaboration and TEAM playing is another hand to DRIVE the revenue goal. So how to manage:

  1. PRO SMART-Specific Measurable Attainable Relevant and Time-Bound plan and strategy. BIZ savvy Social Intelligence Digital literacy. Collaboration TEAM is the next solution to overcome… with marketing tools
  2. Deep-dive research with the help of so many marketing tools- is the main thing. Small companies can’t afford to go for deep-dive research. A collaborative TEAM job to get better SEO-friendly Content. It will exercise brainstorming, creative thinking, Writing, Editing. Customize your design, Edit, and publishing. Next final stage- Promoting content…. Will discuss later part of the post…
  3. By better understanding how each piece of content plays into my sales funnel I can track their results and optimize to improve my ROI. Reassess quarterly and continue to seek ways to improve marketing strategy.
  4. The understanding audience and creating an editorial calendar that aligns with business objectives. Your sales funnel, will help you do more conversions. And increase your lifetime customer value (LCV)
  5. Creating & Measuring Content KPIs Identifying leaks. To analyze in your funnel, mainly where users bounce. It will help you optimize your website and content strategy to increase your revenue.
  6. How to curate its SEO and content friendly. In line with a marketing strategy to drive traffic, lead gen , and drive sales
  7. The business and tech world is ever-changing. To co-opt with the ever-changing world, we have to continue the learner to grow business and carrier to the next level. As marketers, we live in a fast-paced world. With a 24-hour news cycle. In which marketplaces, software, and tactical competitive advantages are constantly evolving.

 

Game Planner/Getty 

Managing all such jobs must need a strategist or LEAD, Manager. Game Planner!

Altogether- this is a FACTORY. RAW Material, production, Finishing, Quality Control, Marketing, and Sales….

In Digital Marketing the Digital Production of SEO stands out in #1.

Here- SEO content crating service, processing words into SEO content: As a whole a Production FACTORY likes Manufacturing Industries… with TEAM of players.

In my content marketing certification course LEARNED. The least number of content creation teams is 5 persons. Ideas and content writing to Editing PLUS more…

But a company with one man, multitask cases… one man doing all jobs. As for example- when I am going to creating this post, I first have gone through Search Research…

 


1. what is SEO content - Search results        554,000,000    

2. how to create SEO content.......                 261,000,000

3. How can I Create SEO Friendly Content?   49,200,000

4. How do I Create SEO Friendly Content?     46,100,000

5. How do I make my content SEO-friendly?   35,200,000

6. How do I maintain SEO and content friendliness? 

7. Creating SEO friendly content-                    18,800,000

 

After that- products and tools search…

Update: The keyword ... Rank checker, See how well your content is ranking for many keywords. SEO Content ... Great tool, to make a page SEO-friendly!

SEO friendly content generator

SEO friendly content checker

https://www.seoreviewtools.com/seo-content-editor/                        

Content SEO Score.  SEO Content Assistant & Keyword Suggestion Tool

Tips And Tools To Write SEO-Friendly Content - GetResponse

 5 Tools to Create SEO-Friendly Content Step-by-Step

How to Create SEO-Friendly Content with SEMrush

https://www.semrush.com/blog/how-to-create-seo-friendly-content-with-semrush/

https://baba08.blogspot.com/2020/05/reviews-on-hubspot-content-marketing.html

 

Let’s discuss our post subject matter:

This is going to be like a record player. Tape recorder- With Play Back (rewind) Play on track (current) Play Forward (future) method as a whole to summarize the matter.

 

YOU are in a DIGITAL mobile-friendly Android iPhone and internet age generation. 

The player and Tape recorder are of Analog age… we are from

 

In my Introductory I would like to bring all issues to this context using these 3 Buttons.

 

NOW SEO and content friendliness… You’ve probably heard content referred to as a demand generator and lead nurturer, but the role of content in your marketing strategy should extend to all stages of your sales funnel.

From Post Images Infographics all are content. So we have to curate it SEO and content friendly in line with a marketing strategy to drive traffic, Lead gen, and drive sales…    

Digital World- it's especially relevant in digital marketing. SEO Content Strategy Content Marketing playing an impactful role to drive traffic paid or organic…

 

Before- my content marketing certification course, I have completed SEO training on Udemy. 

 

And it was an adventure for me. I discover the amazing importance of SEO and Content in Digital Marketing arena. I was about to puzzle by experiencing that SEO and Content domination the whole world Politics, Economy, Govt., Corporate whatever.

When finding a justification of SEO & Content…. Says that:

A political Lead’s speech … budget, planning whatever is a sum total of content… isn’t it?

Picture, Infographics, Video, Songs, Advertisement, PPC, Text Ads, Lead, Funnel, prospecting, phone call, Email, chat blab la all are content …

I always love to LEARN and interested in new tech and research. I have got the avenue to explore and develop my skills.

An MBA- Born natural Business faculty member. 50 years of golden jubilee relation.  

Secondly- Sales and Marketing are my favorite niches throughout my carrier. Now I became a student and fan of SEO & Content. So interesting and in-depth subject matter to LEARN ….I am learning by thinking, Creating, Editing posting.

 ONE MAN SHOW!! Hard and branded Perfume of our time, 1975-1985.

In the staring, I have mentioned some tools. These Tools, Apps add X factor revenue, sustainable growth depends on greatly.

 

Organic traffic boils down to providing useful content for your target audience so that they'll share it with others. ... You could employ black hat SEO techniques and quickly boost your web

In order to stay ahead of the curve and keep your organic search presence in tip-top shape, you’ll want a good SEO checklist.

That’s why we’ve created this 25-point SEO checklist of all the essentials needed to help you optimize your content, drive quality organic traffic, and deliver more conversions.

In this guide:

  1. Create Relevant, Quality Content
  2. On-page SEO Checklist
  3. Technical SEO Checklist
  4. Security Checklist
  5. Reputation & Backlinks Checklist

Create Relevant, Quality Content read more… 25 points… from Alexa…renowned site traffic agency.

https://blog.alexa.com/25-point-seo-checklist-you-need-to-drive-more-traffic/

This should be the first item on any SEO checklist. No matter what format your content takes, it needs to be valuable for the user and match the user’s intent.

11 Proven Ways to Drive Traffic to Your Website

https://ahrefs.com/blog/how-to-drive-traffic-to-your-website/

SKYROCK social media popularity redefining marketing with new Tech, Ideas, and Apps come up daily.

The business and tech world is ever-changing. To co-opt with the ever-changing world we have to continue learners to grow business and carrier to the next level. 

 

As marketers, we live in a fast-paced world with a 24-hour news cycle in which marketplaces, software, and tactical competitive advantages are constantly evolving. Whether you’re a beginner or an expert, it can certainly be a daunting endeavor to keep oneself up-to-date on all of the latest concepts, strategies, and technologies.

Luckily, there is a myriad of great resources we can look to for guidance, support, and training. A favorite of the team here at Digitopia Agency is, HubSpot. HubSpot, an industry-leading, enterprise-level marketing, sales, and customer service Software Company, is also one of the preeminent authorities on all things Inbound Marketing - the most widely adopted marketing philosophy today.

Digital Marketing Success Will Keep You Ahead of the Pack
Staying ahead of the competition is no longer something you can do alone. There’s simply too much work to do. For example, your success with digital marketing will take planning, implementing, analyzing, and improving the elements that make up your digital strategy. Therefore, to maintain a steady pace, consider utilizing powerful tools for digital marketing success.

 

When it comes to Add charts and visuals, creating beautiful infographics! Here are some 12 free tools providers:

  1. Canva
  2. Venngage
  3. Piktochart
  4. easel.ly
  5. Visme
  6. Infogram
  7. Vizualize.me
  8. Snappa
  9. Animaker
  10. BeFunky
  11. Biteable
  12. Mind the Graph

 

Earlier I have said Back/Rewind-Play-Forward. 

NOW Play Forward (future) method as a whole to summarize the matter.

 


Retargeting vsremarketing, the main difference is in the strategy. Retargeting is mostly about serving ads to potential customers based on cookies while remarketing is usually based on email. Reasons why I have pointed out about MillChip… at the beginning,

It's important to first distinguish between prospecting & retargeting

Prospecting is any activity in which you target users who have not yet visited your site. Retargeting, in contrast, is targeting users that have been to your site, this is achieved by leveraging cookie pools collected on site.

In digital marketing, remarketing (or retargeting) is the practice of serving ads across the internet to people who have already visited your website. It allows your company to seem like they're “following” people around the internet by serving ads on the websites and platforms they use most.

Remarketing is a tactic that involves showing ads to people who have visited your website or used your mobile app. This strategy is a particularly cost-effective way to increase your sales conversions because you're reaching out to customers who have already expressed interest in your products or services.

Benefits of remarketing

  • Benefit #1: improving brand recall. Remarketing is a fantastic tool for reminding prospects of your brand. ...
  • Benefit #2: Improved conversion rates. ...
  • Benefit #3: audience targeting. ...
  • Benefit #4: Improves the relevancy of ads. ...
  • Benefit #5: Reduce loss.


The Power of Remarketing in PPC (Infographic) | Digital ...

 Wise business owners and digital marketers competing in the very competitive world on Internet marketing makes use of both organic and paid online marketing channels. With Google controlling 67% of the search engine market in the United States, it is but logical for these marketers and business owners to do so.


The Google Display Network, on the other hand, has the capability of reaching up to 92% of all online traffic in the United States, proving how effective display advertising can be for promoting your business – any business – online. Google now makes it possible for digital marketers to conduct Remarketing – basically showing your display ads repeatedly to online users who have already visited your site or clicked on your ad. Google allows you to generate a special code using Adwords.

So, wherever they may be within the network of websites in the Google Display Network, the variation of your ads will repeatedly be shown to them. This is a very efficient and effective system of marketing your brand to highly targeted audiences, boosting your conversions and revenues as well as hastening your ROI.

Such is the power of Remarketing in PPC and the following will tell you more about how your business can benefit from Remarketing.

Understanding the Buyer’s Journey- is the key issue of SEO.

Sparking Interest and buyers personas- Matter.  

The first stage of the sales funnel is typically referred to as consideration. At this stage of the funnel, users encounter your content and brand for the first time during their research.

At this stage of user research, you should present content that answers customer questions and offers innovative solutions.

All top-funnel content should be informative and authoritative.

In terms of promotion and reaching customers mid-funnel, this is where offsite content creation and sharing will be most effective. You can reach customers mid-funnel on:

·   Social media (paid promotion or organic).

·   Organic search results.

·   External publications (guest posting, press releases, link building).

·   Influencers.

·  In terms of keyword queries, optimize titles and meta descriptions for terms, such as:

·       How

·       What

·       When

·       Where

·       Why

·       Guide

·       Tutorial

·       Tips

·       Tricks

·       Hacks

 

The best type of content to address this research would be:

·       Ebooks

·       White papers

·       Blog posts

·       Webinars

·       Guest posts

·       Evergreen guides

·    Offering other forms of media (e.g., video, infographics, interactive quizzes) is another way to make your brand appear more professional and authoritative.

·    By separating your brand from the competition, you can lead customers into the next stage of your funnel.

Nurturing Leads

Once a user lands on your website, they’re going to conduct intensive research on your brand and the services you offer before making a purchasing decision. This means that customers will consult everything from user reviews to any success stories you’ve had.

Here, you’ll have to advertise your business more than your content.

At this stage, users are looking for:

·         Positive user reviews.

·         A fast and engaging website.

·         A clear and powerful value proposition.

·         Social proof or evidence for your brand.

Expanding more on that the last point, you should offer content that communicates your experience as an authority in the industry.

Provide these forms of content for social proof and evidence:

·         Case studies.

·         Testimonials.

You’ll also want to provide more descriptions of your services and products.

Demos, tutorials, and how-to videos will allow customers to visualize how your business operates and what you can offer for their individual needs.

Once you’ve convinced your customers that your brand is top-notch, it’s time to close the sale.

Getting the Sale

Bottom-funnel content will tend to represent sales copy and target terms with high shopping intent.

Here, you’ll offer your customer's page copy with a CTA to include promotions, limited-time offers, discounts, and everything else.

You might also want to consider links to top-level evergreen content and blog posts for users who do not enter top-of-funnel.

Creating & Measuring Content KPIs

Identifying leaks in your funnel, primarily where users bounce, will help you optimize your website and content strategy to increase your revenue.

Here is a list of content KPIs that can be tracked on each piece of content based on its placement in the sales funnel:

Top-level:

·       Brand reach

·       Traffic

·       Referring links

·       CTR

·       Bounce rate

Mid-level:

·       CTR

·       Sessions

·       Bounce rate

Bottom level:

·       Conversions

·       Bounce rate

This brings up the need to establish a quarterly editorial on the calendar that addresses these leaks, as well as a quarterly SEO and content audit.

Establishing an editorial calendar will allow you to actualize your customer data research and target growing trends in the industry and new demands. Most of all, this will allow you to track results thereafter to address holes in your funnel.

In terms of topic selection, this should be based on your keyword research and competitor analysis. By assessing this quarterly, you can keep your strategy flexible to new trends and determine whether your goals are being reached.

Don’t forget the benefits of repurposing or retargeting successful, top-level content for some easy wins.

Focus on Retention & Loyalty

Finally, your content marketing strategy should not focus solely on new customer acquisition. Following the 80/20 rule of marketing, we know that a majority of our business revenue will come from our most loyal fans.

Incorporate content into your remarketing strategies to increase your LCV. Strategies include:

·       Remarketing.

·       Follow-up emails with special promotions.

·       User polls and surveys on ways to improve your business.

·       Rewards programs for referrals or multiple purchases.

·    Always follow up on lost leads and customers who’ve made purchases from your business with informative content that reaffirms your authority. Measure the effectiveness of these campaigns and optimize them.

Conclusion:

By better understanding how each piece of content plays into my sales funnel I can track their results and optimize to improve your ROI. Reassess quarterly and continue to seek ways to improve your marketing strategy.

Strategy, Editing Publishing Promoting SEO Content creation, Digital Production TEAM PLAYER.  All are HOT niches in the Market.  To land a job and prospects grow. But you have to fasten your seat belt with all the interesting niches you go for a LONG DRIVE…. Ongoing relation and may wish a wonderful journey.    

 

Too many tools, apps, technical SEO issues Research more. Passion in Creativity Collaboration TEAM playing is necessary.

 

You may also read related blogs that may help you.

And Hiring Managers to guess more about you:

 

How do we Bring Social Digital Media Marketing and Job success

https://baba08.blogspot.com/2020/04/how-do-we-bring-social-digital-media.html

 

Looking for Online Social Digital Media Marketer

https://baba08.blogspot.com/2020/03/looking-for-online-social-digital-media.html

 

Why I am the best fit?

https://drive.google.com/file/d/1IxY5E2DnxkZrpCoCi6WCwbVrIqvZYzi5/view?usp=sharing


Reasons why do I interested in sales & marketing?

https://baba08.blogspot.com/2020/05/why-do-i-choose-career-in-sales-and.html

 

How Do I Increase ROI in performance?

https://baba08.blogspot.com/2019/10/how-can-we-increase-roi-in-performance.html

 

Photo & Image credit: Getty Images from online

More Resources:

https://neilpatel.com/blog/the-definitive-strategy-for-driving-organic-traffic-without-ranking-in-googles-top-10/ 

https://www.searchenginejournal.com/organic-traffic-generation/324873/

https://blog.alexa.com/25-point-seo-checklist-you-need-to-drive-more-traffic/

https://ahrefs.com/blog/how-to-drive-traffic-to-your-website/

https://seo.co/website-traffic/

https://ahrefs.com/blog/how-to-drive-traffic-to-your-website/  

May 28, 2020

How Do I Increase ROI in performance?

As a service provider, we always focus on showing our craze in a RESUME. What you need to realize is that a 10X ROI starts with a 10X mindset. 

Moreover- it will require a 10X company culture too. So, this is not a one-sided game! Both hands to make a clap!! 


When you stop viewing success as an option and start looking at it as a duty, you’re on the path toward 10X results. An employer/HR to do find the right talent, you will generate more return on your investment because you will spend less time, energy, and money dealing with employee retention.

A ratio over 5:1 is considered strong for most businesses, and a 10:1 ratio is exceptional. 
1X – 10X ROI is the most recent matrix and ongoing debate that everyone used to get attention. From the employer and employee viewpoints- Employee, HR, Company Culture depends on greatly. While there is an ongoing debate about high-performing individual contributors – not enough attention thus far has been directed towards exploring how managers can drive 10X impacts through their teams. Before we take a deeper dive into the notion of 10x managers, it’s important to start by talking about what a manager is in the first place…
The main goal of a manager of a team is to: Ensure that teams produce more value than they would’ve produced without the manager’s involvement. It stands then, by definition, that by having a 10x manager in place on a team, that team should be able to produce 10x more value than if the manager was not involved at all.

 How Can You Increase ROI Of Your Company Culture?

This leads to a common question from HR managers of whether it’s possible to actually measure the ROI of culture.
The answer is yes. The challenge understands how to measure a culture so that you can reliably determine whether your new culture is positively impacting productivity and employee engagement.
Good managers help each member of the team bring out their inner superstar.
Successful social media marketing is exactly what you need for your business to grow. Social media marketing can be a dynamic powerhouse that solidifies branding, creates quality leads, and drives sales towards 10X ROI.
“Culture describes ‘the way things work around here,’ while engagement describes ‘how people feel about the way things work around here.'”

The Society for Human Resource Management’s “Employee Engagement and Commitment” assigns a few universal signs that demonstrate employee engagement: employees are more likely to participate in work initiatives with enthusiasm, bring more brainpower and creativity to their daily tasks, and “go the extra mile” for large projects and initiatives. Engaged employees are also five times less likely to voluntarily leave the company. These engagement indicators have an obvious surface-level value in the workplace, but their long-term effects are even more powerful.


Measuring the ROI of Employee Engagement

Many aspects of employment are measurable, including employee output and productivity, length of service and rates of turnover, and actual dollars tied to a particular position. For some organizations, the biggest obstacle to measuring employee engagement is determining what exactly to measure. One way to approach the data is to divide it into two groups: how much money is lost through disengaged employees and how much money can be gained by engaging or re-engaging them.


The Cost of Employee Disengagement

Gallup’s “State of the American Workplace” report shows that up to 70 percent of employees are disengaged in the workplace, costing companies $450-550 billion every year from the following profitability drains:

  • Lack of productivity slows down the delivery of internal and external products and services.
  • High turnover rates increase the costs of recruitment and training.
  • Employee theft– both of objects and of time spent on non-work activities performed during working hours– eats away at budgets and productivity.
  • Unhappy employees spread dissatisfaction to other employees and negatively influence clients.
Depending on your company’s level of sophistication, you may not have ready statistics associated with the above bullet points. However, gathering anecdotal evidence of situations where lack of engagement affected client satisfaction or your company’s ability to deliver throughout the year is a good place to start to build a case for the cost of employee disengagement.

So- at large: this is a combination of 5 fingers to GRIP as teamwork. TEAM PLAYERS are not equally productive but as a whole crucial to success due to bondage. The sizes and shapes of fingers in a hand are not the same. This is a natural selection but precisely designed as a universal law. So team members, LEADERS, Mangers as a whole total CULTURE or environment may bring the 10X performance as a whole.