Marketing is the total of communications HONEYMOON results. Isn’t it?
It builds TRUST LOVE AFFECTION
LOYALTY REFERRAL PARTNERSHIP BRAND VOICE GOODWILL + 3X More ROI through
customer retention in the long run. And your lovely CUSTOMER always is your referrals
and partners!!!
If you want a successful online business these days, it’s not enough to
simply close the sale. You’ve got to help your customers
fall in love with your business. Lovely communication makes customers fall in
LOVE with business.
Let’s enjoy the honeymoon… that makes money soon!!!
Love needs no rules…whether your fiancé is black or white, tall and short,
thin and fat, Sweet or Chili, Lovely or UGLY…they always need more from you!!!
SO CUSTOMER IS… require personalized care to fall in love … feel them
LIKE “I LOVE only YOU”!!
Marketing
communications include advertising, promotions,
sales, branding, campaigning, and online promotion. The process allows the
public to know or understand a brand. With growing technology and techniques,
the direct participation of customers is made. This is done by including their
ideas and creations, in product development and brand promotion. Successful
branding involves targeting audiences who appreciate the organization's
marketing program.
“CUSTOMER IS KING”
TOTAL CUSTOMER
FOCUS is the matter.
CUSTOMER IS ROYAL
Treat the Customer like Royalty, and ROYAL WAY…
1. Be Courteous to Customers.
A study by NewVoice, reveals that 53% of customers who don't feel valued switch brands. ...
2. Do Something Nice For Customers Every
Time. Appreciate your customers for doing business with you.
...
3.
Create a Lasting Impression. ...
4.
Offer Customers Value
For Money. ...
5.
Respect Customers' Time.
6.
CUSTOMER ALWAYS RIGHT
Understanding a customer-first approach
The term is pretty self-explanatory. You put your customers first,
above all else. This means doing business around them and doing what's important
to them.
Customer focus means putting your customers' needs
first. ... While customer service skills are key to customer focus, a customer-focused company
shows that the customer experience matters across the organization, at every step of the customer journey.
Customer-centric marketing requires that marketers
carefully consider each medium in the context of the core message, surrounding
messages, social influence, and customer preferences and
perceptions.
The customer buying decision process is rarely linear. It is a zigzag. Customers
typically don’t start at point “A” and move through each subsequent step of the
buyer’s journey until they reach the finish line. Instead, customers move into
the purchase funnel with different phrases. They may enter early at the top or
middle of the funnel or join late in the journey right before they make their
purchase.
So brands
need to have a strategy to catch customers at each entry point and know how to market to prospects at each stage of
the buying decision process
What Is the Buying Decision Process?
Before you
can optimize your customer’s buying decision process, you must be clear about
what it entails. You must know the consumer buying process definition.
The
buying decision process is the path that customers take while moving toward
doing business with you.
How to Market at Each Stage
of the Buying Decision Process
I have gone through the search
and research topics and keywords. The core ingredients spice up to have
better commutations as under:
How to make communication the backbone
How to Make effective awesome communicat6ion
How to make communication BEST and attractive
How to make communication FANTASTIC and attractive
How to make communication FANTASTIC and awesome
How to make communication AMAZING and awesome
How to right communication make wonderful results
HOW COMMUNICATION IS THE HEARTBEAT OF ANY BUSINESS OPERATION
When communication is under control, managing the business becomes easy.
How do YOU Making Communication the Heartbeat of Your Business
Operation…
Digital Marketing is an amalgamation of innovation, creativity, and analytics; one should have a
creative mind, data analysis, writing and editing, and technical skills to be a
successful digital marketer.
The 3 C's of
Driving Sales: Connect, Convince, And Collaborate
4 Cs of Digital Marketing
Customer
– Who sees the message
Content – The message customer sees
Context – Why the Customer sees the message.
Conversation – Happens between you and your customer. Nothing forces them to convert if they fall in love. So the theme is LOVE HELP LISTEN to CARE that converts. No tricks and
tactics …modern customers are learned… be generous to generate lead out of
affection and love in you- the modern and corporate concept…
Content is KING… SEO Content is a matter of creating compelling relevant
engaging and meaningful content. Just am emphasizing content creation and especially
SEO content. It’s an easy, inexpensive, and best communication media with the customer
in the short and long run. That creates a brand voice, awareness, promotion, loyalty,
and retention in the long run which is the main outcome of communication…
Buyers persona Buyers intent
Buyers journey Buyers needs
What are Buyer Intent Keywords? Buyer intent keywords are search queries that show someone is actively looking to
make a purchase.
Personalized content and experiences are key. Making each one of your customers feel special and unique will send a positive message: they are cared for and important to your business.
Experience is everything creative ways to communicate with customer
- The customer is king and creating customer loyalty means listening to...
- Customer
communication can
boost your company to the next level. ...
- Once the client is
satisfied or dissatisfied can have a major effect on your business.
...
- Keep them in the loop to establish stronger ties and customer intimacy.
- Today,
customers expect relevant content concerning what they're doing…
- which explains
the increase in digital spending
- And to deliver a better customer experience, you first, need...
- A seamless multi-channel experience.
- Relevance at scale or via Business Website
and Social Media marketing: IS the key to delivering a seamless customer
experience to drive and maximize revenue
- Within digital marketing, marketing
frequently manage both paid and digital media (digital advertisement) and owned
digital media (company websites and social media pages)
- Need to be the very best communicator
Marketing
is a form of professional
communication since it consists of communicating to the public why they
should buy or otherwise engage with whatever is being marketed. This is great public relations PR
tools
Text-based, image-based, video, or even audio, as in
podcasts- you can make sure that content production is engaging, professional
quality and on-message RELEVANT AN ANALYTICAL THINKER can create a relevant message
Marketing requires a lot of research-based analysis to
determine what the audience wants and needs, and a lot of careful strategies
crafted around that analysis. Marketers often have to change course based on
new information and I can able to draw logical conclusions based on data and
other information received.
A CREATIVE PASSIONATE
Marketers need to be able to think of new and exciting ideas to
appeal to their clients and to the target demographic to keep from becoming
stale. From having an eye for design to coming up with amusing concepts, the
ability to think outside the box is crucial.
IN form
of writing, from crafting ads copy to creating scripts or phone conversations,
creating multimedia campaigns, understanding design, and having a general sense
of who the end-user is and what they want. Buyer’s persona and Helping friendly
passion matter now a day’s other than masterminded sales closure philosophy.
To
create loyal customers it is necessary to feel them homely and foster a friendly
environment. Humanization of communication with customers is a must…
In the
long run, they became the source of LOYAL partner Word of Mouth Referral …
Verbal
communication is important as well, both for positions that involve
speaking directly with potential buyers and those that do not. Since marketing
is often a team effort, marketers must be able to communicate effectively
within their team and their company.
Huge data-driven plan and strategies, to
collect huge amounts of information, and properly analyzed to interpret the
results. To creating and implementing effective campaigns - use these numbers
to demonstrate to clients exactly how much difference the services make in
terms of the company's bottom line.
Brand management and a digital presence are
an essential part of nearly any modern business. Social media platforms provide
a company with the opportunity to gain attention and build brand loyalty with
consumers with no outside spending required.
Customer-first and Customer
obsessed always matter. But not madness, relevance is the KEY to UNLOCK
REVENUE!
For most companies, getting
the customer experience right looks easier than it is, and many of them believe
they are already doing a good job. In our daily experience, however, we often
see a large gap between the experience customers expect and what is delivered.
But why is this case? What are the major challenges we are seeing out there
today?
By
utilizing and combining some of the above marketing communication tools, you
will be able to deliver your brand’s message, loudly, and with more
transparency. Communicating with your audience will help you build your brand
in the future. Therefore, streamlined marketing communication campaigns and
solutions can improve your sales and brand image.
By
utilizing and combining some of the above marketing communication tools, you
will be able to deliver your brand’s message, loudly, and with more
transparency. Communicating with your audience will help you build your brand
in the future. Therefore, streamlined marketing communication campaigns and
solutions can improve your sales and brand image.
Relevant marketing communication
Marketing communication helps move products, services, and ideas
from manufacturers to end-users and builds and maintains relationships with
customers, prospects, and other important stakeholders in the company.
Advertising and sales promotion will continue to play important roles in the
marketing communication mix
Integrated marketing communication
1. Clear
When
writing or speaking to someone, be clear about your goal or message. What is
your purpose in communicating with this person? If you’re not sure, then the audience won’t be sure either.
2. Concise
When
you’re concise in your communication, you stick to the point, and keep it brief.
Your audience doesn’t want to read six sentences when you could communicate
your message in three.
3. Concrete
When your
message is concrete, then your audience has a clear picture of what you’re telling
them. There are details (but not too many!) and vivid facts, and there’s the laser-like
focus. Your message is solid.
4. Correct
When your
communication is correct, it fits your audience. And correct communication is
also error-free communication.
5. Coherent
When your
communication is coherent, it’s logical. All points are connected and relevant
to the main topic and the tone and flow of the text are consistent.
6. Complete
In the complete message, the audience has everything they need to be informed and, if
applicable, take action.
7. Courteous
Courteous communication is friendly, open, and honest. There are no hidden insults or passive-aggressive tones. You keep your reader’s viewpoint in mind, and you’re empathetic to their needs.
·
Blogs
·
Support
·
Videos
Practice Active Listening and Follow Through.
Active listening refers
to a pattern of listening that keeps you engaged with your
conversation partner positively. It is the process of listening attentively
while someone else speaks, paraphrasing and reflecting what is said, and
withholding judgment and advice.
Customers are the lifeblood of any business.
If you want your business to grow and stay healthy, you need to listen to
whatever input your customers give you in their customer feedback. This will
help improve your customer loyalty program.
Gathering feedback from your customers and
leads have never been easier.
You can use any one of the following
methods. Even better, use a combination of a few methods to make it as
easy as possible for them to speak up and share their opinions with you:
·
Surveys
·
Focus Groups
·
Observation
·
Point of Sale
·
Customer Service
·
Social Media
·
Communities and Groups
·
Email and Web Forms
·
CRM software
When they’re speaking — in whatever way — your
job is to listen actively to them. You can’t
simply give them an outlet and then disregard what they’re telling you.
First of all, ignoring customer
feedback does you no good. You might as well save your time and energy.
The whole point of seeking input from customers and prospects is to figure out
how you can better deliver what they most desire, ultimately to improve
customer satisfaction and service quality, and to increase customer retention
rates.
More importantly, they’ll know you’re not
listening to them and valuing their input when you don’t try to implement any
of their suggestions. That will tell them that they don’t mean much to you
beyond a quick buck or two, and they’ll start to lose trust in you.
That’s no way to make your customers fall in
love with your brand.
Being a good active listener means that you
first and foremost pay attention to what you’re hearing. Instead of trying to formulate a response or figuring out how to
convince them that they’re wrong, just focus on hearing what they’re saying
first.
Second, don’t be afraid to dig
deep — it’ll help you understand what they’re telling you more clearly
and it shows them you do want to know what they think and value their opinions.
So ask questions to clarify their statements.
Paraphrase their comments to them and ask them to agree or correct you — e.g.,
Treat a Customer Like a Valued Partner with
Two-Way Communication.
Human relationships are dynamic and ever-changing; your customer
engagement strategy should be, too. With that in mind, let’s take a look at
three things you should consider when your brand is looking to engage with
audiences on a human level.
Humanization of communication
Effective Communication is
supplementary to marketing. It makes a marketing campaign
memorable and develops an emotional link between the marketer and the target
audience. When a piece of communication is to the point,
relevant, worthwhile, and compelling, it moves the audience — prospect — to the
consumer.
Communication
and collaboration are two of the most important aspects for any business to get
right because companies who engage their workforce are proven to be more
competitive, profitable, and attractive to future employees.
Two-way
communication, by definition, is the interchange of information and ideas from
sender to receiver and vice versa. Sounds simple, yet many companies still fail
to establish effective two-way internal communication and don’t realize the damage it’s causing.
The challenge
In today’s modern world, every product, big or small, faces stiff competition, and
having a prominent brand is critical. Your brand is more than just a logo or
corporate identity, and it starts from within. If your people don’t know their
own company’s story, customers almost certainly won’t either.
You
need to motivate your people to get the best out of them and to do this, you
must cultivate a working environment whereby each employee feels valued and is
immersed in the story and culture of the company.
How two-way internal communication can help
Firstly, choose the right platform. Unlike,
email, intranets, or over-engineered employee applications, a mobile app that
is quick, easy, and fun to use will meet the expectation of the modern
workforce
Leaders
who understand the importance of communication – and you can’t lead without
communicating well – engage employees with different types of content that
strengthen the link between individual objectives and the overall success of
the company.
Consistent,
two-way communication encourages employees to take ownership and understand
their ideas are valued – and detailed mobile analytics means you can measure
and improve engagement, and introduce effective two-way communication.
Two-way communication is when one
person is the sender and they transmit a message to another person, who is the
receiver. When the receiver gets the message, they send back a response,
acknowledging the message was received. The model looks like this: Two-way
communication is essential in the business world.
Identifying audience
issues is a key task in ensuring effectiveness in any communication strategy.
What is the ideal audience for a particular communication? The audience may
include everyone who influences or is influenced by the information being
shared. For the most effective communication, audience size must also be
appropriate given the information being shared and whether the interaction will
be permitted. If organizations anticipate that employees will have any
questions regarding a new and unique benefit offering or a new procedure, for
example, audience size should be limited so that questions can be adequately
addressed.
Listening to employee
issues and concerns build loyalty and drive improved productivity.
The subject of managing
organizational communication encompasses formal and informal communication
throughout an organization, including communication to employees, with
employees, and from employees to upper management. This toolkit reviews the
basics of effective organizational communication, the importance of a
communication strategy, the role of different communicators within the organization, types of messages and vehicles, training for better
communication, and methods for measuring results.
Communication is a
vital management component of any organization. Whether the purpose is to
update employees on new policies, to prepare for a weather disaster, to ensure
safety throughout the organization, or to listen to the attitudes of employees,
effective communication is an integral issue in ineffective management. To be
successful, organizations should have comprehensive policies and strategies for
communicating with their constituencies, employees, and stakeholders as well as
with the community at large.
The following
communication topics are discussed in this toolkit:
- The impact of effective and ineffective communication on the organization and its employees.
- How to build an effective communication strategy.
- The various constituencies are affected by the communicated information.
- Measuring results.
- How to select the appropriate audience for each type of message.
- The types of communication methods used in organizations.
Conclusion:
From top executive to middle, bottom and company representative to buyer-seller
partner Govt. agencies…as a whole to all stakeholders. As a whole internal and
external flow of information is communication. When a concern succeeds in
internal communication well then they keep it up with external stakeholders.
Human interaction is the most important aspect of any business venture.
It heavily influences everything from productivity to sales revenue.
Communication is the heartbeat of sales and
marketing Dynamic TECH and the Businessworld frequently changing ever, and to co-opt with it will require Mission
Vision Strategic plan to keep ahead of your time to have sustainable growth.
Marketing
means C's communications: Creative, Critical thinking Clients Company
focus, Communicative Collaborative Committed Consistent Courteous Caring
Challenger
PR Public Relation Marketing, and Communication the pillar of any
business and organization to drive success and transform…grow
1. Sales and Marketing are the bottom
line. CEO frames the policies with a board meeting, the information then pushes
to the departmental BOSSES to disseminate and communicate the information
throughout the organ. And TEAM leads get
the management politics and target, GOAL
2. The flow of information from
top to bottom alike HEART pump/push blood to the body and again pulled back…
PUSH AND PULL… any blockage might cause stoke …communication and feedback all
the same…any mistake in the flow of communication might incur loss…
3. Communication is indeed the heartbeat of relationships, it’s little wonder that
most relations ... Such a skill set enables relationships to thrive, businesses
4. Communication
is the HEART of business that infuses blood into the whole organ or body. Businesses
consist of internal and external stakeholders to communicate with the right
information on time.
5. Success and
failure depends on how the company communicate… backbone
Confession and limitations:
COMMUNICATION IS A BIG and
broader term. I just try to outline the very terms by gathering a few cohesive,
impressive words only. Taking into consideration most are the common words and
terms. Here is a limitation that to keep the post short I didn’t elaborate and
explained most of the terms.
Topics: PR,
Marketing, Communication
