Showing posts sorted by date for query loyalty. Sort by relevance Show all posts
Showing posts sorted by date for query loyalty. Sort by relevance Show all posts

Apr 4, 2024

Empathy at the Heart: Transforming Team Dynamics for Sustainable Growth and Employee Ownership


Discover the Power of Empathy: Elevating Teamwork for Lasting Success and Employee Ownership


This is simply using EMPATHY but the outcome is MAGICAL outstanding! Unlocking the Workplace Potential: The Transformative Power of Empathy




Empathy isn't just a buzzword; it's the cornerstone of a thriving workplace culture. It reshapes leadership styles, amplifies collaboration, and revolutionizes communication among colleagues. Far from being a mere soft skill, empathy emerges as a potent force that propels workplace success to new heights.

Enhancing Team Dynamics: The Vital Role of Empathy in Fostering Trust and Unity

Empathy is a pivotal factor in successful teamwork, lifting both individuals and the team. By recognizing and validating emotions, teams cultivate stronger bonds, deeper trust, and a genuine sense of care. In the current landscape of ongoing uncertainty, prioritizing employee engagement through empathetic practices becomes increasingly crucial for building resilience and nurturing a supportive community.


Harnessing the Power of Empathy: Elevating Employee Performance in Modern Organizations

In summary, cultivating leadership empathy emerges as a valuable asset that significantly influences employee performance within contemporary organizations. This empathetic approach fosters a nurturing and collaborative workplace atmosphere, resulting in heightened engagement levels, decreased stress, enhanced loyalty, and overall improved performance across the board.

"Innovation Through Empathy: How Teamwork Thrives in a Diverse Culture"

Marketing and sales aren't just about individuals; they're about teamwork. Within a team lie diverse perspectives and backgrounds—lazy and easygoing, ambitious thrivers, challengers, and seasoned experts—all collaborating towards a shared company goal. It's akin to the synchronized movement of five fingers, each with its own role and importance.

But what makes this teamwork truly effective?

It's when team members prioritize helping each other, listening, and caring with empathy. Learning from mistakes becomes a daily practice, fostering a culture of continuous improvement. This synchronization, this seamless harmony, results from empathy—the cornerstone we must cultivate and emphasize.

Conclusion:

Empathy isn't limited to one direction; it extends from team to team, peer to peer, company to employees, employees to company, and even company to customers—impacting every aspect of our internal and external stakeholders. Empathy fosters an environment rich in fun, freedom, opportunities, culture, productivity, loyalty, retention, and ongoing growth. It's the driving force behind our collective success.

Read more resources: https://www.one-tab.com/page/8TYoKRHaTACauh303QwMlQ

Feb 4, 2024

How unique e-commerce thrive FREEDOM beyond bricks-and-mortar

Beyond Bricks and Mortar: The Ultimate Guide to Thriving in the E-commerce Reality...

The physical store isn't dead, but the future is digital! Thrive in the e-commerce reality with our ultimate guide: unlock growth, beat competition, and build enduring customer relationships.




In case you may Unify online and in-person sales today. An omnichannel approach... based on your market reach and feasibility. Not based on whims and emotion. Those days are gone this is a data analytics-driven age and decision making should be on the basis...

E-Commerce Freedom:

  • Location independence: Sell to anyone, anywhere in the world, 24/7. No geographical limitations.
  • Schedule flexibility: Work according to your own schedule, not store hours.
  • Reduced overhead: No need for physical store rent, utilities, or staff (initially).
  • Scalability: Easily scale your business up or down depending on demand.
  • Experimentation: Test new products, strategies, and marketing tactics with minimal risk.
  • Data-driven decisions: Gain insights from customer data to optimize your business.
  • Personalized experiences: Tailor offerings and promotions to individual customers.
  • Automation: Automate tasks like order processing, marketing, and customer service.
  • Community building: Connect with customers on a global scale and foster strong relationships.


The Bricks & Clicks Revolution: Mastering the Omnichannel Experience


What is the difference between brick-and-mortar and click-and-mortar?

Brick and mortar refers to a business's physical location where they sell products in person. 

Click and mortar refers to an omnichannel retail strategy where a business sells products both online and in person.

How does eCommerce affect brick-and-mortar?

Price competition: Online retailers often operate at lower costs than physical stores, enabling them to offer competitive pricing. This usually puts pressure on brick-and-mortar retailers to match these prices, often at the expense of their profit margins.




12 Steps to Move Your Brick & Mortar Store Online might be helpful to go through the link to know more in detail. 


Want to move your brick-and-mortar store online or want to have an online store parallel to your offline business?

It takes strategic thinking and planning to foresee the possibilities, overcome the challenges, and capitalize on the opportunities. These 12 steps, we believe, will provide a practical guideline for you to move your brick-and-mortar store online.

But I would like to outline the very first step which is damn important and above all to consider first most precisely. 

Step 01 – Define and Keep SMART Goals

The idea of setting goals is anything but new to the business owners. But SMART goals are somewhat different.

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant and Time-bound. SMART goals, based on these 5 requirements, are used widely in online commerce.

That’s because SMART goals are data-driven, and data is much easier to acquire in the digital sphere.

Simply stated, moving your goals online is the first step to moving your brick-and-mortar store online.

Let’s take a look at an example of a SMART goal:

S – Specific

Get detailed and specific with your goals. Don’t define goals like ‘sell more products’ or ‘increase average order value per customer, try these instead:

  • ell 25% more plain white T-shirts by the end of November.
  • Increase average order value per customer by 20% over Christmas.

M – Measurable

Make sure you can measure the progress of your goals. Don’t define goals like ‘increase good reviews’, attempt this instead:

  • Get an increase of 15% more 4 and 5-star reviews by the end of the year.
  • Get a 4-star overall review rating on Trustpilot.

A – Achievable

Be realistic with your goals, especially when you’re just starting up online. Don’t have goals like ‘bring in the same amount of revenue that I had offline’, try this instead:

  • Aim for 60% of offline revenue by the end of the year. Then 80% by the end of the next year and begin taking in more revenue in 2 years.

R – Relevant

Prioritize the right goals for your step into e-commerce. Don’t keep goals like ‘increase inventory range by 50%’, try these instead:

  • Aim for 2000 page views a month.
  • Sell my first 10 products.
  • Get my first product review on-site.

T – Time-bound

Always set a deadline for your goals. Don’t set goals like ‘increase traffic to the blog’, try this instead:

  • Increase blog traffic by 15% by the end of this month, then by 20% by the end of April.

When it comes to setting SMART goals, data is your best friend. Garner as much data about your store’s online performance as possible; it’s going to let you know exactly what to aim for and exactly how you’recom[pleted doing.

I am doing a consultancy on e-commerce in my city from 25 Dec 2024 and submitted a short 16-page report. Which is confidential and can't share the document here due to privacy issues. The primary proposal is yet to be accepted and implemented. They are stuck up with Brick and Morter.

They have been running a Beautiful Super Shop of 13500 SFT on a floor space of their own. For 6 years they haven't earned any profit yet. My intermediary prosal Omnichannel is both Online and offline for trial. In these regards, I have completed surveys and compiled the opinions. 

On this basis, I have suggested and submitted 4 phases of direct marketing steps in writing for approval to the CEO from 27, and 31 Jan to 1 Feb 2024... maybe how and cry... my failure to make them best understand the reality of the time... need .surjical operation only way out to save the baby... before sine die ...

Decision in time is the most important factor in Business. Our decision might cause failure to achieve the goal due to wrong perception, emotional decision, inadequate data, and analysis. Whatever- we may ratify based on feedback on time...and learn from the mistakes. The sooner the Better... time and tide wait for none...

The Human Touch in the Digital Age: Building Meaningful Connections with Online Customers.


Bangladesh is mobile and Facebook-friendly huge users. People are heading to social media and are used to it. Nowadays around 172 M mobile connections and 90 M unique mobile subscribers exist and over 25% are active mobile internet users. The country’s per capita growth was 45% in the past 5 years. Bangladesh is ahead of all Shows Spectator Index on per capita GDP growth… (2020 data)

The eCommerce Association of Bangladesh (e-Cab), the trade body for eCommerce in Bangladesh, estimates there are 700 eCommerce sites and around 8,000 eCommerce pages on Facebook. Facebook remains a popular method for advertising and selling products, to the point that many businesses forgo creating websites. This is inexpensive and easy to reach out to customers.  Ten billion taka in transactions takes place on eCommerce sites per year according to a 2017 e-Cab report. 

 

IN BANGLADESH, RETAIL E-COMMERCE IS GROWING AT 72 PERCENT A MONTH

At present, more than 35,000 individuals and over 25,000 small and medium enterprises (SMEs) are part of this sector.




The conclusion goes in favor of E-Commerce:

The physical store isn't dead, but the future is digital! Thrive in the e-commerce reality with our ultimate guide: unlock growth, beat competition, and build enduring customer relationships to grip and grab the market share...

One of the most recent news on National Daily- the Daily Star 4 February 2024 edition...breaking news in favor of E-commerce and against physical stores as a whole...  

Shwapno’s loss spirals to Tk 1,600cr in 15 years as finance cost gets heavier

  • E-Commerce Freedom, flexibility, Reduced overhead, Easy Scalability, 
  • Experimentation: Test new products, strategies, and marketing tactics with minimal risk.
  • Data-driven decisions: Gain insights from customer data to optimize your business.
  • Personalized experiences: Tailor offerings and promotions to individual customers.
  • Automation: Automate tasks like order processing, marketing, and customer service.
  • Community building: Loyalty and retention worthy ongoing relationship buildings 

Feb 3, 2024

How Power of Human Connection drive Best Results in HRM Business Marketing

The Power of Connection: How Friendship, Empathy, and Loyalty Build Lasting Relationships (and Conversions)

Discover how friendship, empathy, and shared purpose can build lasting relationships that drive conversions, boost employee engagement, and fuel social impact.





In today's fast-paced, transaction-focused world, it's easy to forget the power of human connection. But what if I told you that building genuine relationships – with your audience, your team, and even the broader community – could be the key to unlocking sustainable success?

Businesses are an ongoing concern and require sustainable development to continue.

In today's digital age, businesses are bombarded with the need to "convert," "engage," and "optimize." While these goals are important, they often overshadow the most powerful tool at our disposal: human connection. By fostering friendship, empathy, and a shared sense of purpose, we can build lasting relationships that transcend transactions and fuel sustainable success.

Marketing with Heart:

Forget faceless marketing tactics. Empathy allows you to understand your audience's needs and aspirations, enabling you to craft resonant messages that connect on a deeper level. Genuine friendships built with your customers foster loyalty and advocacy, creating a powerful network of brand ambassadors.

The Power of Teamwork:

Collaboration isn't just about efficiency; it's about amplifying impact. When teams listen to each other, learn from diverse perspectives, and work towards a shared purpose, they can achieve remarkable things. This collaborative spirit fosters engagement and loyalty among employees, which in turn translates to loyal customers.



Philanthropy as a Catalyst:

Integrating purpose into your business model isn't just a feel-good activity; it's a strategic move. Sharing your social impact through authentic storytelling connects you with customers who share your values and inspires them to become part of the solution. By fostering friendship across boundaries, you build a community of supporters who are invested in your success.

This blog post delves into the four cornerstones of human connection: friendship, empathy, listening, and loyalty. We'll explore how these qualities can be applied in both marketing and team-playing strategies, while also highlighting their impact on humanitarian efforts.

Marketing:

How fostering genuine connections with your audience can lead to brand loyalty and advocacy. Strategies like personalized communication, understanding customer values, and building communities. Examples of brands using these tactics successfully.

  • From Leads to Lifelong Fans: How Human Connection Drives Loyalty and Advocacy
  • Empathy-Fueled Marketing: Understanding Your Audience's Needs and Emotions
  • Friendship Marketing: Building Authentic Connections that Convert

Team Playing:

Importance of creating a collaborative and supportive work environment where empathy and loyalty thrive. Benefits like increased employee engagement, improved problem-solving, and higher productivity. Examples of teams who prioritize connection to achieve remarkable results.

  • Collaboration for Impact: How Teamwork Amplifies Social Change
  • Listening to Learn: Unlocking Collective Potential Through Active Listening
  • The Loyalty Factor: How Employee Engagement Drives Customer Loyalty

Humanitarian Aspects:

How businesses can leverage human connection to create positive social impact. Concepts like cause marketing, employee volunteerism, and partnerships with NGOs. Showcase inspiring examples of organizations using their resources to make a difference.

  • Beyond Profits: Integrating Purpose into Your Business Model
  • Harnessing the Power of Storytelling: Sharing Your Impact to Inspire Action
  • Friendship Across Boundaries: Building Bridges Through Shared Value

This is all about human connection at HRM Business Marketing. Connection Fucosed and Connection FIRST.

When employees feel connected to their work and the company, they're more motivated, productive, and committed. The Importance of Connecting with Employees: Business leaders who foster human connections with their employees create a positive workplace culture that encourages employee satisfaction and productivity. This is all about friendly environment in the workplace with empathy. Ongoing Job training Recognition Rewards are the cycle towars continious improvement and Loyal Productive work force that retain with out migration ....assets for the company 

In Business and Marketing, Customer Loyalty Builds Lasting Relationships (and Conversions)




Connecting with Your Customers: The Power of Emotional Marketing


When businesses market their products or services, they usually tend to present a long list of logical reasons why customers should buy from them. But, in fact, they can't just rely on logical arguments and cold facts to convince their customers. That's because emotions play a critical role in driving consumer behavior. That's right, people are more likely to make a purchase when they feel a connection with a brand on an emotional level. So, in this post, I’m going to talk about the power of emotional marketing. I'll explore the science behind emotions and decision-making, and why tapping into those emotions can lead to stronger brand loyalty, higher sales, and better overall business success. Plus, I'll share some examples of how businesses incorporated emotional marketing into their campaigns to create a strong brand identity and connect with their customers in a more meaningful way.

Pooriya K. 

Personalized service is providing customer experiences that are tailored to the consumer's individual needs and preferences. Personalization often makes customers feel more valued, which inspires greater brand loyalty. Priority is not the sale of products or services but satisfying customers' emotional intent ...Listening Caring Honering that converts in the long run into Partnering Refferal and Retaining loyal customer 

Employees and Customers all are human beings, They must be treated on humanitarian grounds. 

Conclusion:

By prioritizing human connection over mere transactions, we can unlock a powerful force for business success, team spirit, and positive change. By fostering friendship, empathy, and a shared purpose, we can build lasting relationships that benefit all stakeholders, leaving a positive impact on the world around us.

We know hearing is caring. Emotional aspects of human nature to address first to satisfy. The next journey begins ... whether customer or team... by nursing the personalized relation with empathy and Helping

For more resources and insight .... Read

Feb 1, 2024

How Retail-Supermarket Sales bottom up Decision Making Boost BEST success

Empower Your Supershop Sales Force: Bottom-Up Strategies for Uncapped Success


Unleash the power of your sales team with bottom-up decision-making strategies. Dive into uncommon tactics for improved customer connection, product knowledge, and sales success. Discover unique approaches to empower your employees and drive bottom-line results. You have to empower them to be self-reliant through professional training company cultures and customer service protocol ongoing job training.... everyday work... a continuous learning and improvement model until zero defects... KAIZEN the Japanese model the secret of competitive success...

Boost retail sales in your supermarket!

Boost retail sales in your supermarket! Unleash the power of your sales team with bottom-up decision-making strategies. Dive into uncommon tactics for improved customer connection, product knowledge, and sales success. Discover unique approaches to empower your employees and drive bottom-line results.



In the rapidly changing dynamic world of business, the implementation of effective sales strategies has become essential for companies to thrive and achieve their goals. These strategies act as catalysts in driving revenue growth and securing organizational triumph. To maintain a competitive edge, businesses need to continually adapt their approach and embrace strategies that empower their sales teams to succeed. 

Nowadays I am going on a consultancy on Physical Super Shop. I have taken the SalesTeam business development know-how in writing. After that, I met with them to know more better. 

To build a successful sales strategy, one must first identify and target the appropriate prospects at its core. Conducting extensive research is crucial to fully comprehend the characteristics of the ideal customer profile. By identifying and targeting those who are most likely to gain from our product or service, we can divert our attention towards this specific audience. Increasing the likelihood of conversion is possible by aligning our efforts with their needs, thereby allowing personalized messaging and tailoring of the sales approach.

One month's research findings I proposed FOUR phases of a Direct Marketing Campaign and submitted for the CEO's approval to implement the same...


Due to geographic location and considering other factors I am thoughtful of going on some direct marketing campaigns:
  1. Direct one-on-one school visits and School Guardian Campaign: In most cases, guardians bring their children to KG, Junior High schools. After that, they spent time from 9 AM -1 PM until Ding Dong... by shopping Gosshing and so on... easy access to nearby 1+ kilometers earmarked best 16 schools out of 106...
  2. Second Phase Housing Society Campaign: 3 highrise buildings on both sides of the super shop building West facing south side 13 &14 storied flats 108, Super shop Premise 14-floor flats 56 approx and north 10 the floor 40 flats
  3. Third Phase- Remarketing: Registered/Card Holder Customer sends emails, SMS on WhatsApp, and Call
  4. Direct TeamSales Phase Four: SalesTeam manages the order from their friends & Family, neighbors, online whatever making direct delivery that they get a percentage and extra source of income generation opportunity to encourage them...



Forget Top-Down! How Supermarket Salesmen Can Drive More Sales with Bottom-Up Decision-Making


SalesTEAM they are the legal representative of the company and the bottom line of Marketing that bridges the gap between customer and company. Freedom and opportunity give them windows and avenues to grow and develop everyday learning from interaction and their mistakes.

Limitations and common Accounting concepts:

Business is a going concern. The company consists of fixed costs Electricity, Salaries, facilities, and more whether you sell or not... If it generates sell it will earn a profit that covers and narrows down your fixed expenditures... the more sales the more you will earn revenues...

If the management is stuck up with operations cost on selling price (low turnover on sales will lead to high price in the market that will have a negative impact).

So, the ultimate goal is to bring all customers under the umbrella of the super shop...in the long run, it will cross breakeven and generate profit...


Conclusion:

Marketing is the total of communications HONEYMOON results.


“CUSTOMER IS KING”




Whatever the strategy Plan decision-making is the main and ultimate 

TOTAL CUSTOMER FOCUS is the matter. CUSTOMER IS ROYAL and trained your people keeping in mind that the customer must need royal welcome and treatment ever...

TREAT THE CUSTOMER LIKE ROYALTY, AND ROYAL WAY… More Than a Sale: Building Relationships for Loyal Customers and TEAM

Forget the quick pitch and transactional approach. Sales success in today's landscape hinges on building enduring relationships with your clients. It's not just about exchanging goods for money; it's about understanding their business and becoming a trusted advisor.

Dive Deeper to Build Trust:

  • Seek to understand, not just sell. Invest time in comprehending their specific challenges and goals. Ask insightful questions and actively listen to their responses. This builds trust and shows you genuinely care about their success.
  • Tailored solutions, not a one-size-fits-all approach. Identify pain points and craft solutions that address their unique needs. This demonstrates your expertise and positions you as a valuable partner.
  • Nurture the relationship over time. Don't disappear after the initial sale. Stay connected, offer ongoing support, and celebrate their wins. This fosters loyalty and turns one-time clients into brand advocates.

Unlocking the Power of Active Listening:

Your most potent tool? Active listening. By truly hearing your prospect's concerns and aspirations, you gain invaluable insights.

  • Ask focused questions that delve deeper than surface-level needs.
  • Pay attention to unspoken cues like body language and tone.
  • Summarize and clarify to ensure understanding and build rapport.

This approach doesn't just improve the sales conversation; it lays the foundation for a meaningful partnership, leading to more sales and loyal customers who sing your praises.

Remember: Selling is more than a transaction; it's about building lasting connections that benefit both you and your clients. By actively listening and tailoring your approach, you'll unlock the true potential of sales and cultivate a community of loyal supporters.

For reference and professional topics READ MORE