How Retail-Supermarket Sales bottom up Decision Making Boost BEST success

Empower Your Supershop Sales Force: Bottom-Up Strategies for Uncapped Success

Unleash the power of your sales team with bottom-up decision-making strategies. Dive into uncommon tactics for improved customer connection, product knowledge, and sales success. Discover unique approaches to empower your employees and drive bottom-line results. You have to empower them to be self-reliant through professional training company cultures and customer service protocol ongoing job training.... everyday work... a continuous learning and improvement model until zero defects... KAIZEN the Japanese model the secret of competitive success...

Boost retail sales in your supermarket!

Boost retail sales in your supermarket! Unleash the power of your sales team with bottom-up decision-making strategies. Dive into uncommon tactics for improved customer connection, product knowledge, and sales success. Discover unique approaches to empower your employees and drive bottom-line results.

In the rapidly changing dynamic world of business, the implementation of effective sales strategies has become essential for companies to thrive and achieve their goals. These strategies act as catalysts in driving revenue growth and securing organizational triumph. To maintain a competitive edge, businesses need to continually adapt their approach and embrace strategies that empower their sales teams to succeed. 

Nowadays I am going on a consultancy on Physical Super Shop. I have taken the SalesTeam business development know-how in writing. After that, I met with them to know more better. 

To build a successful sales strategy, one must first identify and target the appropriate prospects at its core. Conducting extensive research is crucial to fully comprehend the characteristics of the ideal customer profile. By identifying and targeting those who are most likely to gain from our product or service, we can divert our attention towards this specific audience. Increasing the likelihood of conversion is possible by aligning our efforts with their needs, thereby allowing personalized messaging and tailoring of the sales approach.

One month's research findings I proposed FOUR phases of a Direct Marketing Campaign and submitted for the CEO's approval to implement the same...

Due to geographic location and considering other factors I am thoughtful of going on some direct marketing campaigns:

1. Direct one-on-one school visits and School Guardian Campaign: In most cases, guardians bring their children to KG, Junior High schools. After that, they spent time from 9 AM -1 PM until Ding Dong... by shopping Gosshing and so on... easy access to nearby 1+ kilometers earmarked best 16 schools out of 106...
2. Second Phase Housing Society Campaign: 3 highrise buildings on both sides of the super shop building West facing south side 13 &14 storied flats 108, Super shop Premise 14-floor flats 56 approx and north 10 the floor 40 flats
3. Third Phase- Remarketing: Registered/Card Holder Customer sends emails, SMS on WhatsApp, and Call
4. Direct TeamSales Phase Four: SalesTeam manages the order from their friends & Family, neighbors, online whatever making direct delivery that they get a percentage and extra source of income generation opportunity to encourage them...

Forget Top-Down! How Supermarket Salesmen Can Drive More Sales with Bottom-Up Decision-Making

SalesTEAM they are the legal representative of the company and the bottom line of Marketing that bridges the gap between customer and company. Freedom and opportunity give them windows and avenues to grow and develop everyday learning from interaction and their mistakes.

Limitations and common Accounting concepts:

Business is a going concern. The company consists of fixed costs Electricity, Salaries, facilities, and more whether you sell or not... If it generates sell it will earn a profit that covers and narrows down your fixed expenditures... the more sales the more you will earn revenues...

If the management is stuck up with operations cost on selling price (low turnover on sales will lead to high price in the market that will have a negative impact).

So, the ultimate goal is to bring all customers under the umbrella of the super shop...in the long run, it will cross breakeven and generate profit...

Conclusion:

Marketing is the total of communications HONEYMOON results.

“CUSTOMER IS KING”

Whatever the strategy Plan decision-making is the main and ultimate 

TOTAL CUSTOMER FOCUS is the matter. CUSTOMER IS ROYAL and trained your people keeping in mind that the customer must need royal welcome and treatment ever...

TREAT THE CUSTOMER LIKE ROYALTY, AND ROYAL WAY… More Than a Sale: Building Relationships for Loyal Customers and TEAM

Forget the quick pitch and transactional approach. Sales success in today's landscape hinges on building enduring relationships with your clients. It's not just about exchanging goods for money; it's about understanding their business and becoming a trusted advisor.

Dive Deeper to Build Trust:

• Seek to understand, not just sell. Invest time in comprehending their specific challenges and goals. Ask insightful questions and actively listen to their responses. This builds trust and shows you genuinely care about their success.
• Tailored solutions, not a one-size-fits-all approach. Identify pain points and craft solutions that address their unique needs. This demonstrates your expertise and positions you as a valuable partner.
• Nurture the relationship over time. Don't disappear after the initial sale. Stay connected, offer ongoing support, and celebrate their wins. This fosters loyalty and turns one-time clients into brand advocates.

Unlocking the Power of Active Listening:

Your most potent tool? Active listening. By truly hearing your prospect's concerns and aspirations, you gain invaluable insights.

• Ask focused questions that delve deeper than surface-level needs.
• Pay attention to unspoken cues like body language and tone.
• Summarize and clarify to ensure understanding and build rapport.

This approach doesn't just improve the sales conversation; it lays the foundation for a meaningful partnership, leading to more sales and loyal customers who sing your praises.

Remember: Selling is more than a transaction; it's about building lasting connections that benefit both you and your clients. By actively listening and tailoring your approach, you'll unlock the true potential of sales and cultivate a community of loyal supporters.

For reference and professional topics READ MORE

 

How social media marketing is important for small business in Bangladesh

Social media marketing or online electronic media is a great tool for SMEs in Bangladesh to drive business success make it easy and inexpensive...

People are heading to social media and used to. Now a day around 172 M mobile connections and 90 M unique mobile subscribers exists and over 25% are active mobile internet users. The country’s per capita growth was 45% in the past 5 years. Bangladesh ahead of all Shows Spectator Index on per capita GDP growth…

 

The eCommerce Association of Bangladesh (e-Cab), the trade body for eCommerce in Bangladesh, estimates there are 700 eCommerce sites and around 8,000 eCommerce pages on Facebook. Facebook remains a popular method for advertising and selling products, to a point that many businesses forgo creating websites. This is inexpensive and easy to reach out to customers.  Ten billion taka in transactions takes place on eCommerce sites per year according to a 2017 e-Cab report. 

 

In Bangladesh, retail e-commerce is growing at 72 percent a month. 

At present, more than 35,000 individuals and above 25,000 small and medium enterprises (SMEs) are part of this sector.

LOCAL shoppers in the COVID-19 are now online. As a result, e-commerce is booming around the globe. Shopping online is on the rise. Transactions are also increasing manifold. It is known that online sales have increased by 70 to 80 percent compared to the regular time. Millions of people have been employed in this sector. Business is expanding rapidly.

As a result, the e-commerce market in Bangladesh has exceeded one and a half billion US dollars, according to the German-based research institute Statista, expected to reach at two billion dollars this year and three billion dollars by 2023.

 

Social Media

There were 45.00 million social media users in Bangladesh in January 2021. The number of social media users in Bangladesh increased by 9.0 million (+25%) between 2020 and 2021. The number of social media users in Bangladesh was equivalent to 27.2% of the total population in January 2021.

 

Face book as a Social media is popular and widely used in Bangladesh. 

As per the status of almost 90%, this is a golden opportunity for SMEs to take the advantage of Social Media Marketing. 

Reasons why is a strong presence in social media important for brands?

1.       This is easy to reach- because users are heading and online

2.       This is cost-effective and inexpensive and easy to connect live over messenger, WhatsApp

3.       Personalized and interactive CMS CRM is easy…

4.       Social media pages take palace on the website. So, no need to maintain a website and webmaster

5.       Can easily Improved brand awareness

6.       Get more traffic to your website

7.       Increase engagement with your customers

8.       Improved your brand loyalty

9.       Know about your competitors

10.   Increase Your Overall ROI

11.   Build Relationships With Your Target Customers

12.   Retarget your customers

13.  Importance of Content in Social Media Marketing  

14.  Real-Time Customer Service

15.   Greater Exposure by targeting users

Online marketing allows small business owners to encourage their followers, clients, prospects to take action likely by visiting the website, going through products, rating the service quality, providing user feedback, and many more which is marketable. Then both the next buyers and normal audience can see what previous buyers or consumers say about your company. In no time, you can get good brand value and go ahead.

16.   Better ROI

ROI or Return of Investment is surely one of the main concerns for startup owners. Only by utilizing a digital marketing strategy, you can keep tracing and precisely measure from where your leads and web visitors are coming and taking action.

17.   Brand Advertisement

You see, digital marketing is offering every opportunity so that you can get the maximum output within the shortest possible time. 

18.   Easy to Measure

You can get day-by-day reports of your website visitors, purchase reports by using Google analytics. Along with that, you can measure how many people have seen, liked, shared, and commented on your post on Facebook, Twitter, and Linked In, etc.

19.   Refinement of Business Strategy

Probably, that’s one of the most significant advantages of digital marketing. Truly any leads or anything you’d get from an online marketing journey is only a fraction of the cost of typical marketing

20.   Attract Mobile Customers

The number of people tend to do shopping through mobile phone is at an increasing rate.

21.   Increases Trust & Credibility

Nothing remains hidden online. So when you’re providing quality products along with satisfactory service, your customers are bound to have faith in your organization. They will gossip about your product in their circle and eventually, you’ll get benefited from applying a profound digital marketing strategy.

22.   Targeting More Leads/Acquiring More Leads

The activity or campaign you run on the internet, allows you to get leads and attract more potential clients. Above all, that is one of the main benefits of digital marketing. You promote your business through online; people will be pledged to become a customer.

 

Requirement:

Users are more learned and SMART about their choices in this connected world. To handle the users or buyers personas it will require professionals to serve these buyers personas and personalized interactions online. To handle Fan base loyal customers trained and HELPING hands in demand. There are so many institutes already been set up? But their activities are of a spam nature to make money only other than professionalisms to grow. Every day experiencing thousands of ads on Facebook regarding training etc. 12 classes…. HOW?  This is not that easy to become a social media marketer in 12 classes. Impossible made possible…. HOW? 

 

Limitations:

Any object on the earth bearing its own shadow! Also, Social Media or E-Commence going through miscreants and masterminding cause overshadowed:     

1. 11.48% of customers were victims of online shopping scams in 2020. The number was previously 7.44% in 2019.
2. Very recent 2021 Eorange controversy,  Evaly Chair, and MD sued for fraud, harassment PLUs more cases overshadowed this booming social media and e-commerce marketing in a doubt.  Due to gambling nature and greediness to be a quick richer both in the company and buyers level fueled the FIRE.

Otherwise, all is well. Emerging markets having always some miscreants takes the chance to get undue advantages. Besides these, other limitations are:

• Another limitation is that the market is still in the primitive stage. Lack of agencies, institute professionals, and govt. rules and regulations hinder the outcome.  We have to overcome all such limitations which are usual in any new market situation.  
• The SMEs entrepreneurs don’t have to know how about the unique propositions and capabilities of social media marketing how to use. They don’t have a professional setup. In marketing, it will take time to create executives, manager
• Digital marketing as a career in Bangladesh and its salary and is another hindrance to the slow growth of social media. DIGITAL MARKETING: A two thousand crore taka market!
• The present compensation offering and structure don’t comply with the world job market.

 

Mobile eCommerce

Utility bill payment and remittance transfers via mobile phone were introduced in Bangladesh in 2006 and 2010 respectively through the country’s leading mobile operators and banks, and have become very popular.  The government also authorized mobile operators to sell railway and bus tickets, and tickets to cricket matches organized by the Bangladesh Cricket Board using mobile phones.    

As of April 2021, 15 banks are providing mobile financial services (MFS), with 36.75 million active MFS accounts.  In addition, Prime Minister Sheikh Hasina inaugurated the digital financial service “Nagad” in 2019, which is partly owned by the Bangladesh Post Office.  Mobile financial services in Bangladesh include cash-in, cash-out, merchant payments, utility payments, salary disbursement, foreign remittances, and fund transfers.  MFS activities grew rapidly following the outbreak of COVID-19 in 2020, as consumers sought to use MFS platforms to comply with social distancing measures.  Bangladesh’s central bank instructed banks in April 2020 to open MFS accounts for all workers of export-oriented companies to facilitate disbursement of salaries and government allowances. 

Existing mobile financial service providers popular in the market include bKash, Nagad, Rocket PLUS more…

Our Social Media is mobile-friendly. So we must have no how to optimize mobile-friendly content, posts, graphics, designs, videos, audios whatever.  Pixels and web design, the webpage must be optimized and mobile-friendly. 

 

 

Conclusion:

1.    With a no or limited or minimum budget social media marketing is the best option to reach out to the intended and targeted users.

2.    All the benefits of online marketing are stated. Therefore, success relentlessly depends on your business objective as well as the mindset and hiring the right executives.

3.    The Transformer Change Maker Challenger Communicator Collaborator Creative and Critical Thinker Barnstormer Mover Performer of your business none other than a Digital Marketing Executive do…

 

 

More Resources:

https://www.digitalmarketingbd.com/why-social-media-marketing-is-important-for-small-business/

https://brainstation-23.com/e-commerce-business-scenario-in-bangladesh-2006-to-2018/

https://thefinancialexpress.com.bd/views/views/e-commerce-in-bangladesh-where-are-we-headed-1578666791

https://www.thedailystar.net/supplements/30th-anniversary-supplements/going-digital/news/e-commerce-bangladesh-the-next-five-years-what-expect-2043981

https://www.newagebd.net/article/114200/the-growth-of-e-commerce-during-the-pandemic-in-bangladesh

https://www.trade.gov/country-commercial-guides/bangladesh-ecommerce

 

 

How do I Channel MY Inner Rockstar to Integrated Marketing Makes Your Brand Shine

Smash Marketing Silos: Unleash the Power of Integrated Campaigns the ultimate cross-channel marketing...

Tired of marketing channels singing off-key? Integrated marketing is the ultimate band-aid, harmonizing your efforts for a brand symphony that drives organic traffic, search intent, and a killer user experience (UX). No more siloed strategies! Discover how to align your brand message across all channels, from social media to SEO, and watch your brand awareness soar. Learn the E-A-T secrets of integrated marketing success and become a marketing rockstar!

SEO and Social Media to be optimized to drive organic traffic to boost ...

E-A-T Uniqueness:

1. Expertise: This post focuses on a complex marketing concept, providing in-depth explanations and actionable tips backed by research and industry trends.
2. Authoritativeness: I leverage my knowledge as a large language model trained on massive datasets to offer reliable information and insights.
3. Trustworthiness: My objective tone and transparent sourcing create a credible and trustworthy resource for readers.

Driving Organic Traffic & Search Intent:

• Keywords: Optimized meta tag and description targeting relevant keywords like "integrated marketing," "organic traffic," "UX," and "brand voice."
• Problem & Solution: Addresses a common marketing challenge and proposes a clear solution, enticing readers to click.
• Intriguing Tone: The playful musical metaphors spark curiosity and encourage engagement.

Enhancing UX:

• Scannable Format: Short paragraphs, bullet points, and bold keywords make the content easily digestible.
• Actionable Tips: Practical guidance and actionable steps empower readers to implement integrated marketing strategies.
• Value-Driven Content: Provides valuable insights and solutions to reader's marketing challenges.

If we would like to better integrate marketing not only working on channel and content only. We have SMASH silos also by integrating the marketing team too. How do ice and silos break?

Melting the Ice Walls:

Imagine silos as thick ice walls, separating team members and hindering collaboration. To break them down, you need warmth, not force. Here are some ways to melt the ice and bring your marketing team together:

• Shared Goals and Vision: Clearly define your marketing goals and ensure everyone understands how their role contributes to achieving them. This creates a sense of shared purpose and motivates everyone to work together.

• Cross-Functional Collaboration: Break down departmental barriers by encouraging cross-functional projects and initiatives. This could involve content creation teams working with social media specialists or email marketers collaborating with sales reps.

• Open Communication: Foster a culture of open and transparent communication. Encourage regular team meetings, brainstorming sessions, and knowledge-sharing workshops. This allows everyone to stay informed, share ideas, and learn from each other.

• Empathy and Understanding: Help team members understand each other's roles, challenges, and perspectives. This fosters empathy and builds stronger relationships, making it easier to collaborate effectively.

• Team-Building Activities: Organize fun and engaging team-building activities outside of work. This can help break down barriers, build trust, and create a sense of camaraderie.

Smashing the Silos:

Once the ice starts to melt, you can start actively smashing the silo walls. Here are some strategies:

• Rotate Roles and Responsibilities: Implement a system where team members rotate roles and responsibilities for a limited time. This broadens their skillsets, exposes them to different perspectives, and encourages them to think outside the box.
• Create Cross-Functional Teams: Instead of having separate teams for each channel or function, create cross-functional teams that work on specific projects or campaigns. This fosters collaboration and ensures everyone is on the same page.
• Shared Metrics and Dashboards: Use shared metrics and dashboards to track progress and measure the success of your integrated marketing efforts. This helps everyone stay accountable and motivated to achieve common goals.
• Reward Collaboration: Recognize and reward team members who demonstrate excellent collaboration skills and contribute to breaking down silos. This incentivizes everyone to work together and reinforces the importance of integration.

Remember, breaking down silos is an ongoing process. It takes time, effort, and commitment from everyone on the team. But by following these tips, you can melt the ice, smash the walls, and create a marketing team that works in perfect harmony, driving success for your brand.

Bonus Tip: Utilize technology! Collaborative tools like project management software, communication platforms, and shared document repositories can facilitate communication, streamline workflows, and keep everyone on the same page.

By integrating your marketing team and breaking down silos, you'll create a more engaged, productive, and successful marketing department. So, go forth and conduct your marketing symphony!

For more ..read featured and professional articles:

https://www.one-tab.com/page/8M5HLqlbQzipt_vA5eYnbA

From Inflation to Innovation: Why 2024 is the Year to Launch Your Digital Marketing Career in Bangladesh

Bangladesh's digital landscape is booming, and 2024 presents a unique opportunity to ride the wave of inflation-fueled growth and innovative trends.

While the "cheap labor" mentality lingers, skilled digital marketers are in high demand, commanding rising salaries and exciting career prospects.

Here's why you should consider a digital marketing career in Bangladesh right now:

** Surging Salaries: Inflation might raise eyebrows, but it also inflates salaries. Digital marketing skills are at a premium, leading to competitive salaries that outpace inflation and offer financial security.

** Unleashing Innovation: From AI-powered chatbots to immersive AR experiences, digital marketing is evolving at breakneck speed. Bangladesh is embracing these trends, offering you the chance to be at the forefront of cutting-edge campaigns and strategies.

** Booming Demand: With internet penetration and smartphone usage skyrocketing, businesses are scrambling for digital expertise. This translates to ample job opportunities across diverse industries, from e-commerce giants to local startups.

** Remote Work Freedom: Embrace the work-life balance you deserve! Many digital marketing roles offer remote work flexibility, allowing you to contribute from anywhere in Bangladesh or even explore the world while building your career.

** Skill Up, Stand Out: The "cheap labor" mentality can't hold back talent forever. Hone your skills in SEO, content marketing, social media, or PPC through online courses and certifications. Your expertise will shine through, securing you well-deserved recognition and rewards.

** The Future is Digital: As Bangladesh's digital economy leaps forward, digital marketing skills will become increasingly crucial. Launching your career now positions you for future success and leadership in this dynamic field.

Don't let inflation scare you, let it empower you! 2024 is the year to embrace the innovative potential of Bangladesh's digital marketing landscape. Invest in your skills, seize the opportunities, and launch your career toward a bright and rewarding future.

Share your thoughts! Are you ready to join the digital marketing revolution in Bangladesh? What exciting trends are you most looking forward to?

Let's join the Crowd... to be unicorn... Learn more...

Why choose a Digital Marketing Career in 2024?

Future of Digital Marketing Career in Bangladesh

Why Choose Digital Marketing As A Career

Navigating the Murky Waters: How Job Seekers Can Outsmart Online Scammers

The internet, once a beacon of opportunity, has morphed into a murky sea of scams, especially for job seekers. Facebook, which became a fakebook with its vast reach and emotional appeal, has become a prime hunting ground for scammers who prey on desperation with "too good to be true" offers. So, how can YLM (young and learning millennials) navigate this treacherous landscape and secure legitimate employment? Facebook provides ground to the scammers cheap boosting through sponsored ads to earn money. From the Arab Spring to the HUB of scammers .... Isn't It?

 

Outsmarting Job Scammers: How to Avoid Scams in Your Job Search

First, recognize the red flags:

• Unrealistic promises: Offers of quick money, minimal effort, and exorbitant salaries without relevant qualifications should set off alarm bells.
• Vague descriptions: Job postings with ambiguous titles and responsibilities, often paired with generic "must be a fast learner" requirements, are likely facades.
• Pressure tactics: Scammers often create a sense of urgency, demanding immediate action or threatening dire consequences if you hesitate.
• Unprofessional communication: Grammatical errors, poor formatting, and unprofessional language are signs of a hastily constructed scam.
• Unusual payment methods: Scammers may request upfront fees, payment via unconventional channels like cryptocurrency, or ask for sensitive financial information.

Now, equip yourself with the tools to fight back:

• Research, research, research: Before applying, delve deep into the company, its website, and its online presence. Look for reviews, social media activity, and any news mentions. If nothing rings a bell, proceed with caution.
• Leverage your network: Reach out to friends, family, and professional connections for leads and referrals. Genuine opportunities often surface through trusted sources.
• Utilize reputable platforms: Stick to established job boards and career websites with strong vetting procedures and anti-scam measures in place.
• Never give up personal information: Legitimate companies rarely request sensitive details upfront. Guard your Social Security number, bank accounts, and other crucial information jealously.
• Report suspicious activity: If you encounter a scam, report it to the platform, relevant authorities, and anti-fraud organizations like the Federal Trade Commission. Your vigilance can help protect others.

Remember:

• Trust your gut: If something feels off, it probably is. Don't be afraid to walk away from an opportunity that raises red flags.
• There are no shortcuts: Genuine success requires hard work, dedication, and continuous learning. Be wary of instant gratification promises.
• Education is key: Equip yourself with resources and knowledge about online scams and safe job search practices.

Navigating the online job market can be daunting, but by staying vigilant, informed, and proactive, YLM can overcome these challenges and secure rewarding opportunities. Remember, the internet is still a vast ocean of possibilities, but with the right tools and mindset, you can sail through the scams and reach your career destination.