Why 3 Cs Company Customer Communication out of CX marketing so important

3 Cs Company Customer Communication and Customer centricity is factor in this connected age. 

FOCAL POINT

Customer centric marketing; company, process, policy, culture influences the way everybody in the organization behaves and makes decisions. Regardless of their role, employees are keenly aware of how it could affect the customer. However, as the people who are primarily customer-facing, sales and marketing professionals typically have the most direct impact on the CX.

Marketing is dynamic and now a research hub, a creative lab and a growth engine — all in one. Marketing is a data-driven amalgamation of tools. Savvy investments and accurately measure and analyze the success of those investments in driving sales and revenue has earned marketers a strategic seat at the decision-making table. It will require customer relevance, Value, Happiness, Satisfaction all about Centricity- CUSTOMER FIRST.

Drive traffic, pursuing though buyers journey helping them feel homely and friendly with brand. Much more have to manage CRM, CDP, CLM, and Retention & Loyalty. An enterprise has a lot to consider if it wants to achieve this. There’s an explosion of data and touch points to manage. The consumer privacy landscape grows tougher by the day. And companies need a solution for surfacing accurate and trusted data in real time so they can move at the speed of their customers:

·       Whether a business or consumer, today's buyer is more Learned & Leaned Educated informed; more conscious savvy, and more particular about the brands they choose than ever before. 

·       Today’s consumer craves brands that share their values and demonstrate that they understand “me” at a personal level.

·       Social media booming age; Connectivity became inexpensive and usual in our day-to-day life. Everybody socialize connected through Mobile Pages Groups Forums Meetups Alumni and so on.

·       Apps like Messenger WhatsApp Skype Google Meet ZOOM and other Live Chats apps. Personalize interaction is the new norm. Having a business model that revolves around customer-centricity is essential. It helps the organization to achieve a positive and personalized experience for their customers...

What is customer centricity: The importance of CX in the age of data?

What’s driving this trend? It turns out the digital economy, which grew fast during the pandemic, added a new twist to an old adage. Yes, customers are always right… and now they’re in complete control of their relationships with brands. This twist adds significant complexity for businesses looking to differentiate based on the experiences they offer.

Let’s look at the challenges surrounding customer centricity, how enterprises tried to achieve it in the past, and why technology like new customer data platforms (CDPs) are ideally suited to help accelerate this shift.

 

The definition of customer centricity is the act of putting your customers at the heart of everything an organization does. This requires deep understandings of customer expectations and perceptions, as well as aligning across all facets of the business, including – but not limited to – operations, product, marketing, service, and sales in order to be truly customer-centric.

 

What is meant by customer centricity?

Customer-centricity means putting the customer first and at the center of everything that you do. ... Customer-centric organizations take steps to understand the customer and act on that understanding by creating a culture that empowers employees to make the best decisions for both the customer and the company in parallel.

 

What is an impact of customer-centric marketing?

A customer-centric culture empowers marketers to increase loyalty and boost repeat sales through ongoing communications that are valuable to customers.

 

What is customer centricity and why is it important?

Customer centricity is an approach to doing business that focuses on providing a positive customer experience in order to drive profit and gain competitive advantage. ... Customer-centricity helps you to build trust and loyalty of your customers, but also a solid reputation.

 

Here Company at starting, Customer in the Middle or center and Communication last to rapping up organization and customer all together. Company is a Body, Customer is a HEART or revenue that infuses blood to the organ or body, and communication is vain/wires that circulate electricity/relation throughout.

 

Company- #1- C

”A company is a type of business. The definition of the term varies by country. ... It is often a business organization which makes goods or services in an organized manner and sells them to the public for profit. It may also be a non-profit organization. A company may hire people to be the staff of the company.”

 

A type of Business or a business organization marketing goods and services in an organized manner and sells them to public for profit.

 

Here Organization and organized manner is our focal points. Manner depends on company policy. Here Customer Centricity taken as a company policy. Customer is the center means organized manner to make it HEART of marketing.

 

Customer Value, Happiness, Satisfaction all about Centricity- CUSTOMER FIRST. Drive traffic, pursuing though buyers journey helping them feel homely and friendly with brand.

 

How to make customer Happy, Satisfied through providing Helping Hearing Pre and after sales services. This is a matter of organizational policy. Customer Centricity is not a FANCY word to put as a slogan only. Turn into a customer-centric organizational policy that everybody understands prioritizing the customer and focuses on this. This is essential for the long-term success of the business.

 

C in the middle or center- Customer the HEART of any Business

A person who buys goods or services from a shop or business is a customer.  Or a person of a specified kind with whom one has to deal. Customer Service, Customer Care, Customer Value, Satisfaction, Happiness and so on…

 

C #3- Communications

 

The imparting or exchanging of information by speaking, writing, or using some other medium.

Two way connections- Means of sending or receiving information.    

Communication is vain/wires that circulate electricity/relation inbound and outbound marketing. Combines company Customers and organizations HR to a common goal. Communication is a system or process to connect or circulate information.

The six major modes of communication in marketing include advertising, digital marketing, direct marketing, personal selling, public relations and sales promotion.

It’s important to communicate the value of any product or service. But B2B buyers today demand more. Keeping your customers satisfied with your product or service is non-negotiable. 

 

Statistics & Facts on Keeping Your Customers Happy

1. It costs 5x as much to attract a new customer than to keep an existing one. (Source: seohosting.com) 

2. 68% leave brands because they are upset with the treatment they’ve received. (Source: U.S. Small Business Administration)

3. On average, loyal customers are worth up to 10 times as much as their first purchase. (Source: White House Office of Consumer Affairs)

4. 48% of customers who had a negative experience told 10 or more others. (Source: Harvard Business Review)

People of all backgrounds have been struggling with the answer to this question for centuries, and for almost as long, marketing leaders have been pondering the secret to customer happiness. Unfortunately, most are still stumped. Keeping your customers satisfied with your product or service is non-negotiable. 

 

If customers are unhappy, they won't just leave you, they'll add salt to the wound, leaving you for one of your competitors, and the last thing any business needs after a blow to the wallet is a bruised ego. 

 

The role of marketing today is as much about delighting existing customers as it is attracting new ones. You want to make sure customers have a great experience using your product or service so they not only buy again, but ideally, spread the word through referrals or social media. 

  

4 Keys to Keeping Customers Happy Through Inbound Marketing

·         Create Customer-Focused Content. Customer-focused content is one of the most effective ways of keeping your existing customers happy. ...

·         Build a Relationship Through Social Media. ...

·         Ask for Feedback. ...

·         Look at the Analytics & Track Data. 

Customer Value, Happiness, Satisfaction all about Centricity- CUSTOMER FIRST. Drive traffic, pursuing though buyers journey helping them feel homely and friendly with brand.

 

Ask yourself: Why are you bringing in customers?

It’s not for one sale. The first transaction is a start, but what you’re really acquiring is the opportunity to build long-lasting relationships. That’s why it’s so important to consider how you’re interacting with your customers. Business is going concern and building ongoing long-lasting relationship is above all to be unique in the eyes of customer in all respect. It will require to way communication to know better about your customers.

 

Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation of marketers has claimed the invention of customer-centricity without regard for the fact that relevance is an evolutionary concept.

 

The act of communication is now part of the relevance equation — not just what is being communicated and where. The marketer’s responsibility to develop and guide the message has never been more intricate.

The five stages of customer-centric marketing

 

The following five steps form the basis for a customer-centric marketing and merchandising effort:

Stage 1: Collect and analyze customer intelligence

Stage 2. Develop customer requirements

Stage 3. Product and process development

Stage 4. Message development and delivery

Stage 5. Feedback

 

That’s where the Customer Data Platform (CDP) comes in.

Where the unique combination of online and offline data collection creates a non-siloed, single customer view for highly personalized marketing campaigns. With the right tool, the potential is huge: unlocking the opportunity to drastically improve your customer experience, making it faster, easier, more consistent, and more convenient for the buyer.

 

Creating a Customer Lifecycle Management (CLM) Framework

A customer lifecycle is often used to describe the various stages a consumer must travel to purchase your product, but to provide a marketing framework for communication with customers at each touch point in their interaction with their brands; marketers often employ a Customer Lifecycle Management (CLM).

 

Why Customer Centricity Is the Key to a Competitive Advantage

To develop a booming business in today’s world, there are many factors that we have to put into place. One of such crucial factors is the customers. In recent times, we place more emphasis on the customer’s experience with a personalized and positive brand or business. 

 

Organizational customer-centric marketing: This time it’s personal

Centricity is about understanding what makes your customers different and unique. A focus on positive customer experiences whether it’s discovery, point-of-sale or post-sale communication. Adds value by enabling differentiation from competitors who do not offer the same… 

 

Customer Value:

Customer value is the benefits a customer gets after subtracting all the cost and effort involved to buy the products/services. Win-Win emotional gain level of customer is the best value.

 

What is customer value and why is it important to customer satisfaction?

Customer satisfaction plays an important role within your business. Not only is it the leading indicator to measure customer loyalty, identify unhappy customers, reduce churn and increase revenue; it is also a key point of differentiation that helps you to attract new customers in competitive business environments

Retention ≠ Loyalty

Retention does not equal loyalty. 
A retained customer is one who continues to buy from your brand. 
A loyal customer prefers to buy from your brand. They seek you out. They are your brand ambassador.

You can get people to come back and purchase again, thereby retaining them, but retention is a short-term strategy. It feeds into loyalty as a long-term strategy, whereby there is almost an emotional connection between the brand and the buyer.

 

How to Create a Culture of Customer Centricity in Your Business 

In a customer-centric organization, everybody understands prioritizing the customer and focuses on this. This is essential for the long-term success of the business. So, the decision-making and thinking processes always put the customer at the center to provide a quality experience. To create that culture of customer centricity within a business, you must create awareness within the employees.

 

This is what makes the culture stick. Employees are able to uphold this culture even when no one is watching them. This will make it a part of them, and they will pass it on to future employees. This will continue until it’s ingrained in the organization’s culture. To achieve this, here are a few things you can do:

 

Make Everybody Work as a Team 

We cannot overstate this. It takes teamwork to achieve customer-centricity in your business. If different departments and individuals try to please customers individually, they won’t go far.

Everybody has to work together. Every department has to consider the other departments’ work to achieve this goal. Everyone has input in delivering the products or services to the customer. So everyone has to work as a team, and individuals while ensuring that the customers remain the priority. This will require more interaction between the different departments. 

 

Always Promote the Vision 

In trying to achieve something like this, you can’t focus on goals alone. You have to make sure that everyone sees the vision and feel like they can be a part of it. You must continue to demonstrate this goal and share it consistently. That’s why it is vital to share. An understanding of the view can be the driving force that your employees need. It will make them think and act to promote positive customer experience. 

 

Provide Training for Customer Centricity 

This is something that they are new to, so you do not expect that they suddenly become customer-centric. It is a process, and it might require some time. You must be patient and willing to give that time. 

 

Leadership And Team Alignment

While technology allows us to constantly push marketing boundaries (marketing automation, customer and behavior analytics, social media, etc.), it can quickly become overwhelming and costly. On the flip side, the delayed adoption of marketing technology can cost you customers and revenue. That’s where leadership comes in. When you make marketing technology decisions, hire staff and set expectations, think about it as an investment in growth. With marketing automation, including built-in customer and behavior analytics tools, marketing now owns a significant part of the customer journey and can provide strategic insights, such as brand sentiment, buyer intent and customer satisfaction levels, to sales and customer service. So instead of treating your marketing as mainly a lead generation machine, use its insights and capabilities to amplify efforts, iterate and pivot when needed. 

 

Marketing Automation Technology

It seems like every day there’s a new marketing tool or platform that promises to engage your customers like never before and set you apart from your competitors. Stay focused. Broadly speaking, your marketing technology should help you to address two needs: customer acquisition and marketing performance measurement. Customer acquisition encompasses everything from email marketing to advertising to content marketing, social media and more. In order to know what works and what doesn’t, you need to be able to track and measure the performance of each channel and individual campaign. The right marketing automation tool can help you to do that. 

 

Go-To-Market Strategy

With the ability to measure everything from customer sentiment to revenue contribution, marketing is no longer a creative function or an expense. Marketing is now your growth engine, with a goal to attract the right customers through the right channels at the right time with the right message. To make sure marketing serves its purpose, create a go-to-market strategy. Your strategy should define your target audiences, problem-solution fit and messaging. It should also outline channels and tactics you’ll use to reach your buyers and align sales and marketing around your business goals. 

The strength and success of your strategy depend on the data you use and your ability to execute as a team. It all comes together here — team alignment, technology and leadership. A go-to-market strategy is your map and framework to address all the moving pieces, including your marketing investments. There’s a lot more to developing an effective go-to-market strategy, but the key point here is to show the extent to which marketing today can inform, guide and help execute your business goals. 

 

Conclusion:

1. Uphold the policy of Customer FIRST centricity
2. Create a customer centric culture in all level of the organization
3. A focus on positive customer experiences whether it’s discovery, point-of-sale or post-sale communication. Hearing back through surveys and feedback.
4. It will require customer relevance, customer value, customer satisfaction and Happiness, CRM, CDP, CLM, Retention & Loyalty. 
5. Leadership And Team Alignment
6.  Marketing Automation Technology
7. Go-To-Market Strategy

References & Resources:

https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/09/marketings-role-in-building-a-customer-centric-company/ 

https://www.moengage.com/blog/customer-centricity-is-the-key-to-your-growth-strategy/

https://customerthink.com/4-effective-strategies-to-build-a-customer-centric-culture/

https://exponea.com/blog/customer-centric-marketing/

https://www.paldesk.com/why-customer-centricity-is-the-key-to-a-competitive-advantage/  

https://multichannelmerchant.com/marketing/customer-centric-communication/ 

https://www.eaglesflight.com/blog/how-a-customer-centric-culture-impacts-sales-marketing

https://www.the-future-of-commerce.com/2021/06/30/what-is-customer-centricity-definition/  

 

How Collaboration make I TEAMWORK Stand out I Drive BIZ Career Success

Team collaboration is the prime face of any successful career and business.

Friendly competition always is healthy, but a business profits most when employees work together. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. Collaboration is a key factor in building a small business because it works. People thrive in environments that free them to communicate and work together. When the company environment is focused on collaboration, team members naturally feel a part of something bigger than themselves. The best way to transition from an individual to a collaborative mindset is to equip each team member for active participation in the group dynamic.

One study has shown that collaborative teams are 5X higher-performing because they feel motivated towards a common goal. A recent study from Salesforce has revealed this to be the case. Of the 1,400 executives, employees, and educators surveyed, 86% noted a lack of collaboration was responsible for failures in the workplace.

Failure and success depends on value and degree of collaboration

What is the value of teamwork in the workplace?

Well, it takes many forms, including greater workforce efficiency and productivity, increased innovation, higher employee morale, and improved retention. And all those things can translate to real, bottom-line benefits for your company and its customers — further amplifying the value of teamwork.

Let’s have a look at prehistoric to modern-day collaboration history

The expression "two heads are better than one" reflects the intuition that people working in groups are more likely to come to a correct decision than they would if working alone.

Phrase, Proverb, or The old Saying: “Two Heads are Better than One” used to cover from Stone Age to modern digital age to stand out and survival of the fittest landscape.

Early in the Stone Age, humans lived in small, nomadic groups. ... Stone Age humans hunted large mammals collectively, including wooly mammoths, giant bison, and deer. They succeeded because of Collaboration and Teamwork. That was coherent and learned from nature.

Find the modern-day inspiration for building teams from the world of sports

A discussion about building teams naturally leads to a sports analogy — in this case, we’ll use Football. On a Football team, every player is working toward the same goal: winning the game. But every player brings different talents and abilities to help the team achieve that goal. Goal Keeper Defense Forward to Messy Renaldo the Striker- 11 the 1 TEAM. Focused on either side of the goalposts is the ultimate target.   

We may take the example of our body function. The life cycle is a collaboration and unique teamwork between the heart and body organs. From center point HEART to top to bottom work relentlessly in bits and bytes. Any miscommunication might cause breathe failure! Highly synchronized is life? See Team orchestra…another collaboration teamwork example.

So, mankind from ancient Stone Age to dynamic electronic marketing age leaned the collaboration and teamwork. Society Social Media Groups Forums Q & A is an example of collaboration and networking of digitally connected remote mechanized togetherness.  

Why is Collaborative teamwork important in digital marketing?

Digital marketing is a complete TEAMWORK of specialized skilled people’s amalgamation. When every campaign, project, and experiment is browseable, teammates can work together and also learn from each other. 

• This increases the speed of individual growth and makes the processes of iterating campaigns significantly more efficient.
• To enhance productivity and continuous improvement and excel in specialization and division of labor.
• When workers repeatedly do the same job they became excellent and expert and Master in that particular work. 

Japan used batch production and automation and division of labor and they won the industrial revolution. Japan became a paramount industrial nation in the world.   

In 1986 Masaaki Imai introduced to the Western world the Japanese term Kaizen and made it famous through his book, Kaizen: The Key to Japan's Competitive Success. Translated in fourteen languages, Kaizen became a fad the world over. I was fortunate to be a direct student of Prof. Massaki Imai at AOTS, Tokyo, Japan April-May 1990 (45 days Scholarship Training on Entrepreneurship Project Management Productivity and TQC Japanese approach bottom-up administration)   

Kaizen is a Japanese management strategy that means “change for the better” or “continuous slow improvement, a belief that all aspects of life should be constantly improved (from the Japanese words “kai” means continuous or change and “zen” means improvement, better).

Specialization of labor is most often known as the division of labor and refers to a process in business in which large tasks are divided into smaller tasks, and different employees or different groups of employees complete those tasks.

“The division of labour is the separation of tasks in any economic system or organisation so that participants may specialise (specialisation).” Wiki

The digital revolution has moved marketers closer than ever to realizing their ultimate fantasy – the ability to target specific messages to specific people at specific moments and places. And with tens of millions, even hundreds of millions, of global consumers reachable and ready to be engaged through a wide range of platforms and devices, the power of effective digital marketing seems limitless.

Unfortunately, in many cases, much of the potential value is lost to the high cost and complexity of managing the “production” or execution of digital marketing campaigns.

Digital Marketing can also be defined as Digital Production. Digital Production is the process by which digitally created ideas and assets (images, text and interactive apps) are translated into a different platform of digital media – web sites, banner ads, rich media applications, HTML emails, mobile and social media applications – keeping in mind that the right messages are delivered with the right channel at the right time to the right customer.

High performance teams don’t happen by chance – they must be built.  Before you can build up the digital marketing department in your business, you’ve got to establish a culture that will allow them to thrive that I am looking for…

What are the benefits of collaboration for team success?

Collaboration allows businesses to bring together people with different experiences, knowledge and skills, in order to accomplish common goals. It has a number of benefits: pooling talent, coordinating large projects, or creating new products, for instance.

The modern digital marketer has tremendous expectations to live up to. Just fifteen years ago, digital marketers were only responsible for SEO and ads. Today, “digital marketing” isn’t just one job; it’s an umbrella term for a slew of responsibilities. Anything that can get a product in front of a potential buyer can be considered digital marketing. That includes everything from content marketing to Google ads, to website design, to social media outreach.

Marketing continues to grow in complexity and accessibility, which makes building a high-performing team more difficult than ever before. After all, you can’t exactly put “social media expert, website designer, data analyst, and writer needed” in a job ad-even though that’s essentially what you’re looking for. The trick is to build a team that’s adaptable. This means hiring ambitious, creative, and flexible people who are equipped with the right tools to learn fast and iterate faster. Another best practice that I love…

What are 3 important skills for teamwork and collaboration?

1. Trust. The American Psychological Association defines trust as “the degree to which each party feels that they can depend on the other-party to do what they say they will do.”…
2. Tolerance. ...
3. Self-awareness.

What's the point of all focus on collaboration?

According to a white paper by UNC Kenan-Flagler Business School, when collaboration permeates the entire organization, there are huge benefits to your bottom line, which includes engaged employees, retention and attraction of talent, increased velocity, and profitability.

But these aren't the only benefits of team collaboration. We took a look at our own experience, how internal, external, and virtual collaboration in Wrike has impacted the company, and we realized that a collaborative culture is actually the single most potent element for an organization's survival.

If we want to excel in the digital marketing industry, there are a few skills you need to foster to bolster your professional prospects.

Always have to think nimble

Think Nimble | Technology moves fast, changing the dynamics of the company structure and the way things get done. We provide clarity and support. Someone who is nimble is able to move their fingers, hands, or legs quickly and easily- here flexible, adaptable, self-starter quick learner.

The dynamic work environment means that there’s a lot of individual learning going on. I said that in order to be a successful digital marketer, you have to be incredibly entrepreneurial in your thinking. We must be an ever Learner to co-opt with the dynamic tech and business world indeed.

Project and process benefits

When a group comes together to collaborate, it inevitably results in the sharing of knowledge and experience. By the end of the collaboration, long-held beliefs are likely to have been challenged, established systems and work practices pulled apart, and workable shortcuts identified. As a result, specific skills and ‘hacks’ that help achieve project or task success get widely distributed throughout an organization and even become commonplace. This amplifies the positive impact of an effective collaborating team throughout the company, and future collaborations can build on its success.

At the end of a successful collaboration, team members themselves are better equipped to bring projects to fruition, having worked through various shared processes and systems in different cultures and environments. This, in turn, should eventually result in greater and wider organizational success.

Team members have also learnt how and when mistakes occur, and what they can learn from them. In effect, they become ‘bloodhounds’ who are constantly seeking to streamline and improve future projects, processes, and systems.

Personal benefits

Working with a group of people on a common project, with a common goal, is a powerful driver of personal success. Being part of an effective collaborating team can help you earn a reputation as a person who gets stuff done and who achieves results.

It can also help you to feel good. When you engage with others in the collaboration process, positive endorphins are released. You are more likely to experience powerful feelings like camaraderie and a sense of fun in your work environment. In addition, you enjoy an increased sense of personal worth from belonging to an effective team. If the team is successful with its assigned project, you will soon start to recognize the powerful feelings generated by success, and will want to replicate those feelings again and again into the future. Success feels good.

As an individual within a collaborating team, life can be fast-paced and exciting. As you get used to working collaboratively, you will probably find that your own pace of work - and success rate - increases too.

After successful collaborations, individual achievements are likely to be recognized, formally acknowledged, and celebrated. You may find yourself getting promoted based on your involvement in a successful collaboration. At the very least, you will enjoy increased personal recognition throughout your organization, and will be more likely to be invited to join future team collaborations.

Collaboration Across Business Functions Grows

When digital marketing professionals were asked the level of collaboration digital marketing has had with various business functions within their companies for the years between 2018 and 2020, at least half reported increased collaboration across sales (75%), customer service (60%), product (59%), IT (57%) and PR/communications (50%).

 

These professionals are optimistic about the state of their collaboration in the future, as well. Similar shares of respondents are hoping to further their collaboration with sales (75%), customer service (59%) and IT (57%), while even more are aiming for increased collaboration with PR/communications (58%) and product (64%) teams between now and 2022.

 

The quest for sales and marketing to become less siloed seems to be paying off. A scant 3% of respondents say there is little to no collaboration between marketing and sales teams, with only 13% saying that feedback and collaboration is ad hoc through unstructured in-person conversations that result in manual updates.

Instead, for close to 6 in 10, feedback and collaboration is either regular, software-enabled with disconnects resolved automatically through algorithms (23%) or periodic, software-enabled and results in manual updates (34%).

 

Collaborating on Marketing Campaigns

Just 1 in 10 respondents say that marketing campaigns/programs are designed by digital marketing leadership and only known within the marketing team. The remainder are employing at least some degree of collaboration, with two-thirds collaborating with sales in designing campaigns (32%) or by aligning with sales on best moves after campaigns have been designed by marketing (35%).

 

Showing a more expansive degree of collaboration, close to one-quarter (23%) say that key groups across the business that vary by function, geography or product all have input into marketing campaigns/programs created by a central digital group.

The full report can be found here.

 

About the Data: Results are based on a survey of 476 senior digital marketing executives across North American, Europe and China from companies with at least 1,000 employees. 

When you're developing a brand as a marketer, you need the help of several people. Check out these 5 collaboration tips all digital marketers need. You need the help of several different people all working together to make things happen. Developers, designers, and marketers are a promotion dream team and you need cohesiveness to make it all work.

Tips Every Marketer Must Follow For Collaboration

1) Organized Communication

When trying to create a game plan for your marketing strategy, you need to make sure everyone on your team is able to communicate with each other. You also need to know that everyone can follow the conversation easily. 

2) Use Proper Visuals

Marketing is inherently a primarily visual activity. Visual aids are useful to help your team work together to toward the same goal. You should have them stored all together in one cloud server that your team can freely access at any time. This makes presentations much easier since everyone can bring up the same information, at the same time.

3) Be on the Same Page (Literally)

When you email documents from one team member to the next, someone may make changes, suggestions, or notes and then pass it around. But sometimes it misses someone who needs to be CC’d and then you end up with multiple versions of the same document. This can be incredibly frustrating, time-consuming, and will impact the productivity of your project. Make sure you pick a cloud storage service that allows for easy collaboration with real-time updates. So you know you are all accessing the same document.

4) Create a Community/Team

When people feel like they are contributing to something bigger than themselves, then they are more likely to do a better job and also be happier. When you have a project that requires collaboration, create a space that coworkers can come together and share ideas and information quickly and easily. When you have a problem that arises, it helps to get a different prospective. This is why collaborative communities are a creative way to solve issues while also maintaining a team atmosphere.

How to Create a Collaborative Community:

·         Create a collaborative space that makes it easy to contribute.

·         Ask open-ended questions.

·         Hold brainstorming sessions with the group.

·         Compliment members in the group on their strengths.

·         Assign clear tasks with milestones and check in when milestones are completed.

Wrike

·         Wrike is an easy to use project management system that uses more of a list-based assignment system. Good for those whose brain does better with to-do type organization. It has a free and a premium version which allows users to test before committing to a monthly purchase. Wrike gives a great way to organize but less visually appealing than other programs.

Note: I have used the Wrike throughout my digital marketing specialist career with Money Mouth Marketing. This is easy and Google developers FREE tools. Google tools and apps are incredible for marketers using one sign for all. 

When you put together the right people, the right methods, and the correct tools, you have a powerful problem-solving machine that can make any campaign successful. Marketers have a tough job but luckily there's a multitude of ways to make the job just the littlest bit easier.

5) Strategies and tactics to leverage collaboration

Collaboration has become such an important way of working that it has inevitably become the focus of many different studies and research papers. It’s easy to get lost in all the analysis so below are three interesting and actionable conclusions from some of the most comprehensive research papers:

Understand role clarity and task ambiguity

When teams or individuals have decided to collaborate, there’s a common assumption that a clearly defined approach toward achieving a goal is essential. However, research from HBR has shown that collaboration improves when the roles of individual team members are clearly defined and well understood. When individuals feel that they can do a significant portion of their work independently, they innovate and find different ways to reach a specific goal.

“Communication is key.” let’s update this old adage for the internet age, “collaboration is key,” and nowhere more so than on a content marketing team. The creativity and innovation needed in this field is best fostered on teams, and success depends on working well together.

 

From finding the right audience, generating ideas for content, creating shareable and accessible content, and publishing the content in attractive ways, it’s difficult for one person to do it all themselves, nor should they.

 

In short, finding creative ways to promote your brand should be a team effort.

The creative nature of a content marketing means that working well together with colleagues can set your team apart from the competition.

 

When team members on content marketing teams are working together towards a common goal, rather than individually or at odds, your chances of success increase dramatically.

And thus we come to the contradiction at hand. We know collaboration is crucial, particularly for highly creative fields like content marketing, and yet most companies aren’t good at it. I am thriving to find the right company to learn and grow with the company to establish an ongoing lifetime relation partnering…

Findings and final thoughts:

Collaboration is a must to drive success with a common goal. From pre-historic to modern-day electronic media there are nothing alternative other than collaboration. We LEARNED that:   

1. One study has shown that collaborative teams are 5X higher-performing because they feel motivated towards a common goal.
2. Collaboration is KING: Failure and success depends on value and degree of collaboration 
3. Digital Marketing can also be defined as Digital Production. We should apply productivity and continuous improvement
4. High performance teams don’t happen by chance – they must be built.
5. Nimble is the main quality of all TEAM members are flexible and adaptable alike fingers.
6. We have to build a CLUB or commune and peoples with a common goal alike Football TEAM  

 

Other resources and links:

Collaboration is King: How Game-Changers Create Marketing ...

https://www.entrepreneur.com/article/302126

https://www.wrike.com/blog/business-benefits-of-team-collaboration/ 

https://www.roberthalf.com/blog/management-tips/the-value-of-teamwork-in-the-workplace

Co-marketing: The emerging marketing game-changer ...