Aug 22, 2020

What is the difference between organic and local search?

SEO & Content Marketing Can Transform Your Business – Content is King SEO is a Base ingredient SEO is evergreen SEO gains are long-term

Introduction:

Every day I have been applying and facing FAQs interview questions. This is a part of my understanding and answers to their questions throw research posting LEANING FOCUSING ON…

I sleep, eat, and breathe Digital. It is in my DNA- I LIVES AND BREATHS IN, OBSESSED INTERACTIVE SAVVY SOCIAL DIGITAL MARKETER, A TRENDSETTER- a high-performance individual thriving to finding a scope field environment worthy SMBs or Plus more – working and learning grow with the company and carrier.

Reasons why do I interested in sales & marketing?

Choosing the right Social Media Platform is also an impotent issue- says for example LinkedIn is better for B2B and FaceBook for B2C…

I am and always have been reading the blog posts of Aheref.com Hubspot the leader in inbound marketing, MOZ, SEmRush, MailChimp, SEJ, Fobs, etc. to keep me up-to-date with the dynamism …

Dynamic TECH and Business world frequently changing ever, and to co-opt with it will require Mission Vision Strategic plan to keep ahead your time to have a sustainable growth- business is a going concern.

PERFORMANCE- do-follow company goal by collaborating LEAD ahead KPIs ROI- ULTIMATE TO DRIVE REVENUE!!!

Character REVENUE that infuses blood to the organ of any business- and ultimately about delivering solutions to these end the most important issue in an industry that is absolutely critical- Marketing Strategy & LEADING! Strategies, Research, Plan, Team Building, and Educate Orientation Training to Implement Collaboratively by Do Following the goal are Sales- Drive Organic, Paid, Social Traffic prospecting to Closure.

Deep dive research, SEO Content creating, SMO, Local SEO are the core ingredients of any digital marketing to drive organic traffic. Brainstorming, creation of compelling content, awareness, HELPING Customers, Lead and generate sales through Brand loyalty, retargeting, Automation, etc…

SEO Content Marketing- totally a TEAM oriented collaborative works along with SMART Specific Measurable Achievable Time-bound Strategist LEAD to drive goal.

Consists: Creative thinking, Brainstorming, Research, and Content Creating, Design & Info graphic, Editing, Promoting and Polishing

Funnel building Lead Generation to sales closure requires cross-functional, multi-talent and cultural hands.

Small the business chose one multi-task individual to look after the matter. At all this, not the right choice- A likes something better than nothing.

To get the optimum and best use of time, money to achieve the goal- I prefer to appoint a marketing agency: the best option.

Body:

Consumer behavior is changing rapidly and unpredictably during the coronavirus pandemic.

That’s why conducting keyword research is now more important than ever to understand the latest shifts in consumer intent.

Although 100% of SEO professionals worth their salt understand how to dig insights out of Google Search Console and know which keyword tools have helped them in the past to increase traffic, rankings, and visibility in Search results, this is the time to think outside the search box.

Even one new insight per fortnight can help your company or clients pivot to create more relevant content as they navigate the “new normal.”

What is the difference between SEO and local SEO?

Here SEO refers to ORGANIC search Local SEO to Local search.

In other words Traditional/Universal/National/international SEO and Local SEO

Here's the difference. While traditional SEO focuses on improving your site's visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area. SEO and local SEO use many of the same strategies.

The main difference between local SEO and National SEO is that Local SEO covers only the specific radius or geographical area, but in National SEO we want to promote our business not in a specific geographical area but across the country. Local SEO is beneficial when: The targeted customers are of a specific area. Wide area and Localize area SEARCH.

Local SEO is SMBs friendly.

The main difference between organic and local search is that local SEO has a geographical component

Again for more clarity:

What is Local SEO?

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

That last point is an important one—this isn’t just about Google.

People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc. Keep in mind that FaceBook Amazon LinkedIn is also a typical SEARCH ENGINE TOO!!!

Another reason local SEO is important during the pandemic is that SFH Search From Home or on the GO in the spirit of the #supportsmallbusiness movement happening across US communities, consumers are making an effort to use local businesses over big brands. Your SEO strategy will connect you with people looking for local businesses to support

Local search is crucial

With so many closings and with people unable to venture far, local search optimization is crucial. Local SEO tactics will help you to appear for “open now” and “near me” searches.

SEO is free

One of the advantages of SEO over PPC marketing is that it is free. However, it takes a significant investment of time—both to understand it, then produce content, and then stay on top of it. However, with operations slow or halted, SMB owners may now have that time they need to set the wheels in motion.

SEO tactics for SMBs During COVID-19

So maybe you’re convinced that SEO is essential for your nonessential small business right now. Great! But, where do you start? YOU may try a beginner’s guide SEO if you’re really just starting out. But for a general list of tactics, here are some strategies worth considering:

Write and stockpile high-quality, evergreen blog posts
Target both coronavirus-related search terms and unrelated search terms
Conduct a local listing audit
Create or update your Google My Business listing.
Get featured in a local media article with a backlink to your site
Update already-performing content

Make SEO a priority during COVID-19

We covered a lot in this post, so let’s recap. SEO matters during COVID-19 because:

There is no “bad” time to publish evergreen content, a staple of SEO.
The visitors you do attract right now are likely to be highly qualified.
SEO gains won’t start paying off until three to six months out.
Search is only going to be more ingrained in our lives after the pandemic.

SEO is especially important for small businesses during the coronavirus pandemic because:

Travel restrictions are causing consumers to seek out nearby businesses.
Consumers are looking for SMBs to support.
SEO is the means by which SMBs can stand apart from competitors.
It is free and you might just have the time.

SEO may be a potential solution for businesses experiencing financial burdens and the slower pacing of COVID-19. It can help you to become more visible on searches being performed now, and also to set yourself up for success once search behavior normalizes.

SEO isn’t just for big businesses. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. This ultimate guide for local and small business SEO will help you get the most out of the search by finding your niche, optimizing your pages, and using social media.

As local SEO is basically about optimizing for local search engine results, it’s fair to say that local SEO and small business SEO are closely related, which is why we’ll cover both in this article.

Important Facts to keep in mind:

Fact #1: SEO content is King

King is always above all and ruler but should be valuable, relevant, and consistent content

Fact #2: SEO is a base ingredient

If we can just pour, curate accordingly that might transform your business foundation sustainable

“Content marketing is the strategic marketing approach to creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

That way SEO & Content Marketing Can Transform Your Business – And carrier

In this, all digitized era, SEO is one of the most important factors we need to look at.

Nearly about 70% of people like to use Google engines when they want to search for anything on Google; it shows you the top best similar result related to your query, which you can get the right information.

No matter to what extent your business spreads out or what kind of service you provide, you can always be benefitted from SEO.

Online presence is worth branding. And we can manage Brand visibility across the market with SEO.

Fact #3: Evergreen content is still key

When finding a justification of SEO & Content…. Says that:

A political Lead’s speech … budget, planning whatever is a sum total of content… isn’t it?

Picture, Infographics, Video, Songs, Advertisement, PPC, Text Ads, Lead, Funnel, prospecting, phone call, Email, chat blab la all are content …Evergreen from ages. Key to open the door of SUCCESS…

Fact #4: SEO is not just about traffic

The purpose of SEO is not simply to increase website traffic but to increase qualified traffic. This means that visitors who are finding their way to your website in the face of opposing, trends are most likely very interested in what you have to offer. In this sense, SEO can help you identify highly qualified leads for your business, even if to nurture in the future.

Fact #5: SEO gains are long-term

SEO is about gaining trust from search engines, and the only way to achieve this is slowly, overtime, through consistent output. Since significant gains from SEO don’t typically happen until three or so months down the line anyway, there is plenty you can be doing now that is worth your while.

In fact, a study conducted by Ahrefs found that only 1% of pages that ranked in the first position on Google less than a year-old.

Fact #6: Search is going to become more important

As mentioned earlier in this post, traffic to too many websites from search engines may be down, but traffic to search engines is not. People who used to listen to the radio on their commute are now checking Google for updates. Older generation consumers who used to rely on their caretakers are now using voice assistants to get answers.

You’ve probably heard the content referred to as a demand generator and lead nurturer, but the role of content in your marketing strategy should extend to all stages of your sales funnel.

From Post Images Infographics all are content. So we have to curate it SEO and content friendly in line with a marketing strategy to drive traffic, Lead gen and drive sales…

Digital World- it's especially relevant in digital marketing. SEO Content Strategy Content Marketing playing an impactful role to drive traffic paid or organic…

And it was an adventure for me. I discover the amazing importance of SEO and Content in the Digital Marketing arena. I was about to puzzle by experiencing that SEO and Content dominating the whole world Politics, Economy, Govt., Corporate whatever.

All you need to know about content marketing-

Why SEO Is Actually All About Content Marketing

Here's the difference. While traditional SEO focuses on improving your site's visibility on a national or global scale, local SEO allows you to capture local search territory to connect with searchers in your area. SEO and local SEO use many of the same

Local SEO (Local Search Engine Optimization), also known as local search engine marketing, is an incredibly effective way to market your business online. It is effective because it helps businesses promote their products and services to potential customers, near them at the exact time they're looking for them online

Local Search Marketing

What is Local Search Marketing?

Local search marketing is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. It applies to single-location small and medium businesses (SMBs), national enterprise brands, and chains. If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills can be used to increase its visibility on the Internet. This may also be referred to as “local SEO,” or local search engine optimization.

Far from being a one-and-done form of marketing, good local SEO builds upon a base of clear business information, using an array of marketing practices to transform an unknown brand into a local household word.

The following graphic gives an overview of the core tasks that make up a local SEO campaign, from the bottom (fundamental) to the top (advanced).

NAP consistency

“NAP” is the common acronym for “name, address, phone number.” These three pieces of data make up the core of your business information in the world of local search. You’ll also sometimes see this written as NAP+W, with the “W” standing for your website URL. In order for consumers and search engines to trust the data they find across the web about your business, you must make every effort to ensure that its NAP+W is consistent on your website and on all third-party platforms where your business is listed or mentioned.

Review acquisition

Reviews may be the most influential Internet factor for any local business. It’s estimated that 92% of consumers read online reviews and 68% state that positive reviews influence their feelings of trust in a business. Every local business needs a strategy for encouraging customers to leave reviews on a variety of platforms. Your job is to know the guidelines of each platform so that you don’t break rules, and to devote significant resources to this vital area of marketing. The number of reviews you earn can directly impact local search rankings, while the positive and negative sentiments in those reviews can directly impact conversions and earnings. Throughout the life of your business, you’ll be seeking to earn a wide array of positive reviews.

Local Listings and SEO

Local SEO (Local Search Engine Optimization), sometimes referred to as local search marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time, they're looking for them online.

Local SEO refers to the process of 'optimizing' your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

The Role of Business Listings in Local SEO

Local business listings and citations play a vital role in reputation, rankings, and revenue. That’s why it’s critical to see the big picture of their purpose.

Online marketing: a necessity for all local businesses

Not so long ago, local business owners had a set of offline publicity options, such as paying for Yellow Pages inclusion, advertising in the local newspaper, print marketing in the form of brochures and coupons, postal mail marketing, telemarketing, and local radio/television buys. All of these are still viable options in many industries. But while some offline avenues have become optional, Internet marketing is now a necessity for every single local business. If a business can’t be found on the web today, it’s akin to being “nowhere.”

What matters for local SEO

While the local map the pack is displayed within the standard Google organic search listings, separate algorithms power the main Google search results and the local map pack results. As a local business, you have the opportunity they appear within both the main organic search results and the local map pack at the same time

More focused on testing to discover the best way to increase website, campaign, or landing page conversion rates

Conclusion:

Optimization Company will invest a considerable amount of time understanding the audience and then creating a targeted message that appeals to that particular audience. Only then would it be willing to deploy testing mechanisms to increase conversion rates. Only visitors and traffic immense create no value.

It is calculated as the total number of conversions, divided by the total number of people who visited your website.

Social Digital Marketing is an amalgamation of innovation, creativity, and analytics; one should have a creative mind, data analysis skills, writing and editing skills, and technical skills to be a successful digital marketer.

Describe the lead generation process by Sales Funnel and other digital marketing techniques like engaging directly with leads, investing in the latest technologies, optimizing informative content, automating your marketing, etc.

I can bring improvements in ROI KPIs by adding FOUR C's and 3 ingredients of Digital Marketing: • Traffic • Insights • Sale. Digital Marketing performance is to drive REVENUE…

When ROI 3X or more than something meant to be the ultimate goal of the company accomplished indeed.

My interest niches are VA (Virtual Assistant), PA (Personal Assistant), Admin support back office to Social Media pages, Web site, and blog Admin, Marketing- FaceBook Ads, Social Media Marketing, Digital Media Marketing, Content Marketing, Email Marketing, SEO Marketing, Business Development- Strategies, Branding, Sales consultancy and Startup support.

Working SMARTER, an entrepreneurial mindset of SELF-STARTER, clients and business-focused calm, consistent, sense of urgency do-follow goals, deliverables, and works to be done, adapt, and co-opt with the new situation as an ever learner- from my end

Foster fun, freedom, and a friendly environment grow up where efficiency, integrity, sincerity, and honesty evaluate and judge to promote, an incremental approach, strategic standardized work ethics supported by bonuses, incentives paid vacation, events, and training

More about my SEO SOCIAL content Digital Marketing samples here:

HOW DO I TARGET A MARKET WITH THE POWER OF SEO AND SOCIAL MEDIA

https://baba08.blogspot.com/2020/06/reach-your-target-market-with-power-of.html

How do I Create SEO Friendly Content?

https://baba08.blogspot.com/2020/06/how-do-i-create-seo-friendly-content.html

All you need to know about CONTENT MARKETING:

https://baba08.blogspot.com/2020/06/all-you-need-to-know-about-content.html

How do we Bring Social Digital Media Marketing and Job success

https://baba08.blogspot.com/2020/04/how-do-we-bring-social-digital-media.html

Looking for Online Social Digital Media Marketer

https://baba08.blogspot.com/2020/03/looking-for-online-social-digital-media.html

Why I am the best fit? https://drive.google.com/file/d/1IxY5E2DnxkZrpCoCi6WCwbVrIqvZYzi5/view?usp=sharing

Reasons why do I interested in sales & marketing?

https://baba08.blogspot.com/2020/05/why-do-i-choose-career-in-sales-and.html

How Do I Increase ROI in performance?

https://baba08.blogspot.com/2019/10/how-can-we-increase-roi-in-performance.html

We’ll discuss a variety of related topics in these articles:

In conclusion

Reference links:

https://moz.com/learn/seo/what-is-local-search-marketing-seo

https://www.searchenginejournal.com/google-tools-keyword-research/377643/

https://mailchimp.com/resources/what-is-local-seo/

Baba Home

From High School’68 to Masters’82 a commerce student– broad up with Trade-Commerce & Ind. Environment up to 2007, online engagement from 2008; about to 50 YEARS OF Golden Jubilee relation with Operations, Marketing & Business Development home and abroad. A freedom lover and believe in global oneness. Blogger Freelancer and Social Media User. Available 40+ weeks- would like to sell full-time skills virtually or relocate to further development of my carrier in Admin Support, Marketing and Business Development. I love Friendly environment where honesty Integrity Work Ethics evaluate and judge. Read more here: https://baba08.blogspot.com/2020/03/about-md-leakat-ali-and-baba-home.html

Jun 19, 2020

All you need to know about CONTENT MARKETING

My main (major) subject matter is SEO content. How to create? Its importance in Digital Social Media Marketing, Inbound and outbound Marketing Plus more…

All you need to know about Content Marketing. This is a continuation of my earlier post-

How do I Create SEO Friendly Content?

You’ve probably heard the content referred to as a demand generator and lead nurturer, but the role of content in your marketing strategy should extend to all stages of your sales funnel.

From Post Images Infographics all are content. So we have to curate its SEO and content friendly in line with a marketing strategy to drive traffic, Lead gen, and drive sales…

Digital World- it's especially relevant in digital marketing. SEO Content Strategy Content Marketing playing an impactful role to drive traffic paid or organic…

When finding a justification of SEO & Content…. Says that:

A political Lead’s speech … budget, planning whatever is a sum total of content… isn’t it?

Picture, Infographics, Video, Songs, Advertisement, PPC, Text Ads, Lead, Funnel, prospecting, phone call, Email, chat blab la all are content …

All you need to know about content marketing-

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

Neil Patel- the SEO expert explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

I have already been shared in my earlier post How do I Create SEO Friendly Content?

Exactly why that is — why SEO is actually all about content marketing, and vice versa.

Today, in his DIGITAL Era of marketing SEO is the most popular digital marketing tool. That extremely helps in improving the visibility of your website for the relevant audience as well as makes the page rank higher on a search engine.

The modern approach: How To Be #1 With People S.E.O. (Set Everything Once) – other than Ranking#1 on Google.

Make SEO Your Door to Door Salesmen! Curetting mobile-friendly content that HELPS you reach everyone’s hand on Android and iPhone screens!! Rather you may say and to hands Salesmen at fingertips.

Through the Search Engine, SEO became hands to hands Salesman a like the then door to door one!

SEO is a base ingredient. If we can just pour, curate accordingly that might transform your business.

That way SEO & Content Marketing Can Transform Your Business – And carrier

In this, all digitized era, SEO is one of the most important factors we need to look at.

No matter to what extent your business spreads out or what kind of service you provide, you can always be benefitted from SEO.

Online presence is worth branding. And we can manage Brand visibility across the market with SEO.

For an increase in traffic, you need good SEO. But to get the traffic to spend time on your pages and convert them into sales you need good content.

How to Create Your Content Strategy From Scratch

As a content marketer, part of your job probably includes constantly and consistently coming up with content topics.

And not just any topics — you need ones that will resonate with your audience and earn ROI for your brand or your clients.

But, if you’re like most marketers, you are not a never-ending idea machine.

We’re all human. We can’t rely only on our finite brains for infinite content marketing ideas — although we should absolutely be pulling from our own creative geniuses within. But how do we jumpstart these ideas in an effective, productive manner?

There are various SEO marketing strategies used successfully. Various strategies using by Digital Marketing Agency, but with one single strategy, all kinds of businesses won’t be fruitful. And sometimes it is necessary to create a customized SEO strategy to transform a small business into a flourishing one successfully. In this article, we will be discussing the importance of SEO in today’s market and how a good SEO campaign can help make your business successful.

1. Better brand recognition:

Once you are able to implement the SEO strategies into your marketing campaign correctly, your the business will successfully reach thousands of people — more specifically 67 thousand every second. When you use SEO to market your products and services, with regular updates and relevant posts you make your company services visible to an expansive user base, which gives you an amazing chance to attract prospects and make more conversions. It will easily establish a good relationship between your company and your targeted customers.

2. Generates more and more web traffic:

Once with the fruitful implementation of all these SEO strategies, your website is at the top of Google search results, and you will see how dramatically your website traffic will increase. SEO provides a totally organic way for all kinds of businesses to reach the top. This also makes it easy for your brand to become trustworthy, ultimately leading to loyal customers.

3. Information about customers:

Once you are equipped with enough information about the needs, priorities, likes, dislikes you will be able to create relevant content for them. With the help of social networking tools at your disposal, you can gather important information about your viewers in a very detailed manner. You can have a clear conception of their age, location, needs, and wants. Later you will be able to design your products and services accordingly.

4. Increased sales:

With the help of SEO, the enhanced visibility of your webpage will highly facilitate you by increasing sales. Consumers usually opt for the search results that appear on the first page of Google. With an active online presence of your business in search results, simultaneous delivery of engaging content, and better customer support opportunities – an amazing path will be paved for your business to reach the next level.

5. Keep the contents are always up to date:

A very vital part of SEO or any influential tactic is to keep fresh all the content on your site that can be done by adding more product pages and variations onto your site or regularly updating your blog. This is the basic process to keep Google regularly involved and interested in your site. Regular updating of informative and high-quality content is very necessary to attract a number of customers.

6. Establishing trust:

Any professional SEO agency will culminate in a single viewpoint that sharing data about your domain will help in establishing the expertise of the subject matter. Interacting on a daily basis with your customers online and posting their reviews about your service will help new customers rely on your service easily.

Summing up:

So now you know that a good SEO strategy and its implementation in your business can immensely increase your visibility and your sales too.

· YOU have to maintain some attributes:

· Your content should be of high quality, useful, and relevant.

· Your site should be easy to navigate.

· Your design should appeal to your target audience.

· You should focus on content and make searching for information easy...

· Most of these attributes, like being useful, usable, findable, accessible, and credible map directly to SEO.

· This is all about the optimization of BRAND.

Goals to pursue through content marketing

You can accomplish a lot with a consistent, relevant, and valuable content marketing program. But you’ll never attain the results you want if you haven’t first identified your goals.

Making SEO A Game-Changer For Your Business

Content marketing is a numbers game.

Marketing is a Numbers Game. For many people, the scariest part of running a business is marketing and sales. Rejection is built into the process, and the thought of it – even just the THOUGHT of it – is a stressor that makes it hard to present a strong, confident pitch

Marketing’s #1 challenge is generating leads to sales or profit or revenue. Let’s TALK and how to…

In the sales world, it’s easy to get stuck thinking that more calls mean more prospects and more prospects, ultimately, leads to greater sales.

Logic dictates that this is true. So, why is this no longer the case?

While it’s tempting to think that more calls can lead to higher sales, the industry itself seems to be rejecting this approach. Now, greater focus is placed on nurturing high-quality prospects, guiding them carefully through the sales cycle, and proving the benefit of the product or service being sold through personalized approaches. Friendly and Helping approaches other than LEAD gen and Sales to create is the modern concept- Focus on Retention & Loyalty- Branding…

Retention Loyalty Branding creates ongoing Fans referrals- a long-term relationship.

Content marketing is a long-term effort

In the mix of all other marketing strategies, content marketing is a strategy with long-term rewards. Content marketing, in the digital marketing sphere, is used to develop ongoing relationships with customers or clients through content that’s not directly promotional but also valuable.

Content marketing helps your brand stay relevant

Another good example is what an American hotel chain owned by Hilton Hotels, called DoubleTree, did recently. DoubleTree is famous for its chocolate chip cookies, which are served to guests at check-in. Apparently, the recipe is a corporate secret that many people have tried to replicate but have failed miserably.

Make a genuine effort to create meaningful and valuable content

Performance measurement can show what has been achieved in a specific period and in some cases show the efficiency of producing profitable income in real-time. As such, performance measurements give an indication of what commercial actions have been successful in the past and even currently. But future commercial performance is not based on a straight extrapolation of a graphical line. The marketplace is in constant dynamic motion that may be slow or rapid. Yesterday and even today’s answers may or may not be suitable for tomorrow’s market situation. Commercial managers must bear in mind that customer’s requirements change, established products and services are superseded by new designs and technology changes, markets become saturated, and competitors become stronger or weaker.

Producing a large amount of content is undeniably important for becoming a better content marketer, but so is your timing.

Content marketing can lower your customer acquisition cost.

There are clearly many reasons to aim for that one big content marketing campaign. But there's a lot to be said about optimizing your content strategy for the long haul, too.

According to Larry Kim, one of the reasons WordStream is a successful business is because their customer acquisition cost (CAC) is so low. When I say CAC, I'm talking about the investment that's required to get a new paying customer for your business.

How to align your content strategy with your sales funnel

This is the first step into mapping your sales funnel to your upcoming marketing campaign.

We’re struggling to attribute content to revenue and carrier.

If you’re reading this, you probably know that SEO can help businesses bring in new clients, increase cash flow, and encourage existing clients to spend more money. But have you ever thought about how, as a marketer or a consultant, SEO can help you market yourself, boosting your own career, connecting you to people,

Convert Your Content Marketing to Revenue

How to map content marketing into Revenue and carrier- this is the most important goal to achieve.

Whether you are going to a scrappy startup or a leader at a large company, it’s safe to say that a digital marketing strategy is essential to your business's success. We live in a world where content marketing and digital advertising is taking up an increasing amount of market share. No matter the industry or a sector, companies large and small are relying on digital marketing to build brand equity, develop closer relationships with their audiences, and drive more sales.

How these companies accomplish these goals, however, obviously varies. While much of the discussion today centers on things like predictive marketing and voice search, one long-standing yet extremely effective strategy is search engine optimization (SEO). Even with the near-unlimited content on the internet, SEO can be a true game-changer for your business. Done correctly, it can be the gift that keeps on giving, providing you with higher brand awareness and a passive source of warm leads for your business.

The Power Of SEO

SEO strategy as part of their overall digital marketing strategy… But having said this, two of the most notable benefits are a stronger brand equity and increased revenue.

Let’s start with stronger brand equity. One of the reasons search engines are inherently valuable is because they provide extremely relevant content to user queries. Companies or individuals that can target the keywords their audience is using and deliver valuable, relevant content are much more likely to stand out in the eyes of their audiences.

You and your company can do the same, so long as you have a smart keyword strategy and create compelling content for your viewers. Even if this is your first time hearing about SEO and you have no idea which keywords you should use, optimizing content is something you can take on. What you want to consider is which keyword phrases your ideal target is using that should be getting them to your site.

SEO’s Money-Making Potential

Most often, companies don’t want to build brand equity solely for the sake of brand equity. The ultimate objective is almost always monetary. Luckily, SEO is perfect for this. One of the best parts of a comprehensive, well-executed SEO strategy is that it can deliver a significant number of warm leads to your business. Even better, if you are creating and releasing evergreen content, you can access a consistent source of new leads.

Most of the work that SEO does for you will be in getting prospects in this awareness stage. To make sure your content is optimized for awareness, focus on creating engaging content that answers the reader's question. Someone in the awareness stage isn't necessarily looking for your specific product or service, but if your post can answer their question, they might just stick around.

You should also optimize your content to convert those prospects who are further down your funnel. Embracing long-tail keywords and delivering valuable content about discrete problems or issues in your audience’s lives can substantially increase your revenue opportunities. In an era where we’re all busy and don't have enough time, ranking highly for these keywords, while simultaneously delivering stellar content, puts you in the best position to generate more revenue from your audience without wasting any more of your time.

As potential customers approach the bottom of the funnel, they already know about you, and they most likely already have a pretty good idea of what they're looking for. Their searches get more specific, narrowing in on the intricacies of the decision they have to make, which makes those long-tail keywords even more your friend. For targeting any stage of the funnel, SEO will offer you the most results if the content provides what prospects are looking for while in their specific stage in the journey.

An Effective Strategy That Isn’t Going Away

Google receives over 40,000 searches, on average, per second on any given day. This translates into 3.5 billion searches per day and at least a trillion searches per year. To put it simply, search engines like Google offer tantalizing opportunities for you to grow your business. Whether you are looking to enhance your credibility in your industry, generate more revenue, or do something else, SEO can take you to the Promised Land. All it takes is a smart keyword strategy, hard work, and being laser-focused on your ultimate goal.

Introducing The QTI Framework

In the end, it comes down to more than just SEO — it’s a reputation management, or personal brand building, and it involves elements of SEO, Content Marketing and Social Media. I’ve often wished there was a way to integrate these three practices in a cohesive manner that’s effective and long-lasting. So I took a stab at it by coming up with the QTI framework, which weaves together, 3 key elements that are applied to all three:

Quality — to achieve a high ranking in search and high visibility in social media, it’s imperative that information by you and about you be of the highest quality
Trust — this content, whether it’s a LinkedIn profile, a guest post, or a personal blog must bear all the marks of a trustworthy source.
Intelligence — This is about working smarter, no

1. Quality

Quality is the foundational notion of any marketing campaign or career. You must be doing excellent work and providing value to your clients or employer, or you have nothing to market. To perform quality work, you have to keep up with the industry, work very hard, and achieve measurable results. This establishes your product — what you’re marketing to potential future employers or clients.

2. Establishing Trust & Authority

Trust is king! Once you know your stuff and have that essential foundation of quality, you must convince others that they can trust you. But who should you focus on convincing?

If your audience won’t take you closer to your goals, it is of no value to you. Posting cute kitten photos on Facebook may win you likes and shares, but is practically worthless in building your brand as an SEO expert. It’s much better to move people emotionally, add value, and offer assistance in your business field of choice. Be a valued resource that they will treasure, respect, and eventually do business with.

A few tips, once you’ve correctly identified your ideal prospects:

Connect with your audience
Quality trumps quantity (page views alone don’t matter, quality traffic does)
Be yourself, be authentic — and add value
Be generous and help without expecting anything in exchange; it will come back over time
Think as a brand, act as a person; the human touch is very important
Dive deep into your areas of expertise

View every contact with others in the industry as an opportunity to build trust. If you’re writing a guest post, a social media update, updating your blog or speaking at a conference, show people that you’re an expert. Don’t pitch — that’s a turnoff. Make them want to come back for more. Nurture relationships with your readers and social media followers.

Each time a visitor arrives at your website or reads your posts, comments or articles, ask yourself these questions:

Are they interested in what they found?
Did Do they do what you intended them to?
Will they convert into clients or offer you a job? If not, why not?
How can you improve things?

To do this really well, you must know who your ideal audience is, understand them as individuals, appreciate their challenges and problems, acknowledge the way they think (know their psychology), and know-how to influence them to do what you want them to, thereby attaining your ultimate objectives.

When you do this correctly, you will be regarded by your audience members as their trusted advisors. And this isn’t a one-time interaction.

My clients are great at running businesses, but not so great at planning their digital marketing activities and online strategy. This holds them back from achieving their full potential. To win their trust and establish a relationship with them (Editor’s note: Marketing Land contributor Rachel Balik calls this “getting into the friend zone.”), I guide them through my blog posts and guest columns, through personal meetings and consulting sessions, showing them that:

With better research, they can reach, engage, connect and influence more people.
By understanding user intent, they can serve audiences better.
By knowing their people better, they can press the right emotional hot buttons.

This helps develop trust — even before a formal client-consultant a relationship has been established.

3. Intelligence

The last element of the QTI framework involves working smarter to achieve more at the same time, effort, or money.

Now that you’ve decided to focus on delivering high-quality content, and know how you’re going to build trust and authority, you must be able to accomplish this within a reasonable time with a modest investment. How to do that?

A. Use The Right Bait

What’s the best bait? Whatever the fish want! Give your readers what they want. Solve their problems. Meet their needs.

B. Forget “Word Count” And Tell Your Story

Many content marketers obsess over the right word count for a blog post. Forget that. Just tell your story. Use as many words as you need to do it well. My best posts on SEL are longer than 2,000 words, and they tell stories. Those are the ones that convert into leads and paid SEO work. The “secret” lies in using the stories to position yourself as a trusted advisor.

C. Capture All Your Good Ideas

Don’t let an idea escape. Trap it. Grab quotes, screenshots, URLs, or business development ideas for later reference. Evernote is a helpful app for jotting down notes or bookmarking sites, and it syncs between devices so you can expand on them later on a different platform if you prefer.

D. Be Smart About Creating Content

Prioritize your writing. Work to a schedule
Set aside limited time for research; when it’s over, start writing
Ignore distractions; don’t check email; mute your phone; then, write
Keep your blog post or article focused
Decide what’s the important message of your post — and stick with it
Write long first drafts; I often use only 25% of my first draft
Stop worrying about keywords and SEO. Write for your human readers

E. Resist The Temptation To Try To “Go Viral”

Beware “Top 10” lists. They often gain traction on social media and are easy to skim through. But they rarely influence reader behavior or make you a trusted advisor in their eyes. Additionally, that bigger audience you’re reaching often isn’t the right audience.

It’s okay to do these posts from time to time, to attract new readers and get a burst of traffic. But make sure to use other content to stand out from the crowd. Create helpful in-depth content that digs deep into your areas of expertise, offers original or unique perspectives, and shares viewpoints that will impact and influence your readers.

Conclusion:

SEO content Marketing: Transform business by being #1 with people, hand to hand salesman. SEO Content Marketing is the base ingredient that SPICE UP a business into a profitable revenue-driving one. Online presence is worth barding. And we can manage Brand visibility across the market with SEO. Goals to pursue content marketing

1. The matter is Modern approach: How To Be #1 With People S.E.O. (Set Everything Once) – other than Ranking#1 on Google.

Now, greater focus is placed on nurturing high-quality prospects, guiding them carefully through the sales cycle and proving the benefit of the product or service being sold through personalized approaches. Friendly and Helping approaches other than LEAD gen and Sales to create is the modern concept- Focus on Retention & Loyalty- Branding…SEO is all about optimizing Branding Transforming revenues

2. In short: Friendly and Helping approaches other than LEAD gen and Sales to create is the modern concept- Focus on Retention & Loyalty- Branding…

Retention Loyalty Branding creates ongoing Fans referrals- a long-term relation.

Content marketing is a long-term effort. In the mix of all other marketing strategies, content marketing is a strategy with long-term rewards. Content marketing, in the digital marketing sphere, is used to develop ongoing relationships with customers or clients through content that’s not directly promotional but also valuable