The Relationship between Marketing Research and Marketing

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The more the DEEPDIVE Research the more the Marketing success can be driven to transform a business.

Marketing is an umbrella term, so many data-driven amalgamations of creativity, innovation, brainstorming, analysis can be done to have a successful marketing one. And research is the foundation and groundwork of marketing.

There is nothing to jump over the lazy dog to catch it up... nor to start swimming against the current ... conduct research is a must whether you start a business, job, planning a trip, looking for marriage or relationship whatever... personal, family or business...

Without research, you may lose your boat and life... capital and energy too...cause frustration!

Marketing research is a broad term that encompasses the process of gathering and understanding data about your customers, demographics, and business climate. Marketing strategy involves putting the information discovered through marketing research to work...

Even- every day I have been facing interviews. When I get an interview call or schedule, immediately rushed to research on employer, company, environment, promotion and increment policies, etc.

Start visiting the company website, social media pages, reviews, and asking Google... and much research to get ready to face the interview... 

So many RESEARCH works - Market Research, Customer Research, Competitor Research, Customer intent research, Search intent and keyword research plus more…

Marketing based on some total of RESEARCH…

Market research is the more encompassing/broader concept of understanding the market environment in which you will be competing, while marketing research is the more specific/focused view of consumer needs and behavior.

So the relation between Marketing and research is predominant, important, crucial to success.

The more the DEEPDIVE research the more the marketing success can be driven to transform a business.

SWOT analysis, KPIs, ROIs mostly depend on research data. Measurement is always done through the comparison with original data and results after implementation.

So relation kneck to kneck, failure and success depends on research. Last but not least RESEARCH is the base or pillar of marketing success.

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Steps in the Marketing Research Process:

• Establish the need for Marketing Research. You don't need MR if: ...
• Define the Problem. ...
• Establish Research Objectives. ...
• Determine Research Design. ...
• Identify Information Types and Sources. ...
• Determine Methods of Accessing Data. ...
• Design Data Collection Forms. ...
• Determine the Sample Plan and Size.
• Collect data
• Analyze data
• Reviews